NUSAJAYA, Nov 19 (Bernama) -- The Penang branch of Tourism Malaysia is boosting its networking cooperation with Johor tourism industry activists to lure more domestic tourists to Johor.
Its deputy director Haryanty Abu Bakar said, for starters, 16 participants from tourism agencies and the media in Penang took part in a four-day visit to explore interesting tour packages in Johor from Friday.
"This is a pioneer project because we also propose to hold similar programmes nation-wide next year to spur the 2014 Visit Malaysia Year campaign," she said here Tuesday.
She said 85,700 tourists from Penang visited Johor last year compared with 97,000 tourists who visited Penang from Johor in the same period.
The programme, in cooperation with AirAsia Bhd, was seen as capable of meeting the needs of tourism entrepreneurs in both states to exchange ideas and find the latest input in providing creative and profitable holiday activities to meet the demands of the current market, she added.
-bernama.
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