Malaysia Airlines wins two accolades at 2026 World Mice Awards

 

At the recently held 2026 World Mice Awards, Malaysia Airlines was named World’s Best Mice Airline and Asia’s Best Mice Airline. 

This marks the airline’s first wins in both categories, which recognise its role in serving the international meetings, incentives, conferences and exhibitions (MICE) segment. 

“This recognition is an important milestone for Malaysia Airlines, and one we look to build on as we continue to enhance our offering and strengthen our relationships with travel trade partners,” Bryan Foong, CEO of Airline Business from Malaysia Aviation Group (MAG), said a press statement. 

Foong added that they will continue to focus on “…building partner confidence, deepening collaboration and delivering sustainable growth for the airline”.

Aside from these recent wins, MAG has previously received several other awards. 

These include Prestige Recognition for Top CX Performance at the Contact Centre Association of Malaysia Industry Excellence Awards 2026, for its Global Contact Centre; The Best Brand Chosen by Consumers 2026 by JoongAng Ilbo in South Korea, for Malaysia Airlines in the Airline Category; and Outstanding Airline Brand of the Year at the Business Focus Awards 2026 in Hong Kong. 

MAG also won Best Airline Staff in Asia and World’s Best Airline Cabin Crew at the 2026 Skytrax World Airline Awards.

These support MAG’s Long-Term Business Plan 3.0, which aims for Malaysia Airlines to become among the Top 10 Global Airlines by 2030.

-thestar online.

Malaysia–Japan Connectivity Enhanced With Malaysia Airlines’ Inaugural Fukuoka–Kuala Lumpur Direct Flight

 

KUALA LUMPUR — Tourism Malaysia warmly welcomed the inaugural arrival of Malaysia Airlines’ direct flight service from Fukuoka to Kuala Lumpur at Kuala Lumpur International Airport (KLIA) Terminal 1 today, marking a significant milestone in strengthening air connectivity between Malaysia and Japan. The new service opens a gateway for travellers from Kyushu and the surrounding regions to experience Malaysia during Visit Malaysia 2026–2027 (VM2026–2027) and beyond. 

The inaugural Malaysia Airlines flight from Fukuoka International Airport was accorded a ceremonial welcome upon arrival at KLIA. The ceremony was attended by Madam Nuwal Fadhilah Ku Azmi, Senior Director, International Promotion Division (Asia & Africa), Tourism Malaysia; Mr George Low, Head of Eastern Region Commercial Sales, Malaysia Airlines Group (MAG); and representative from MAHB. 

The Fukuoka–Kuala Lumpur service operates five times weekly using Boeing 737-8 aircraft with 174 seats per flight. With a flight duration of approximately six hours and forty-five minutes, the direct service provides a convenient travel option for visitors from Fukuoka, the wider Kyushu region, and surrounding areas to Malaysia. 

The route also marks Malaysia Airlines’ third gateway in Japan, complementing its existing services from Tokyo and Osaka. The expanded network is expected to encourage increased visitor arrivals from Japan, strengthen Malaysia’s position as an accessible destination for the Japanese market, and support enhanced tourism, business, educational, and people-to-people exchanges between Malaysia and Japan. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said, “The commencement of this direct service is a positive development for Malaysia’s tourism industry as it further strengthens our connectivity with Japan. Fukuoka and the wider Kyushu region represent an important market with significant potential for Malaysia, particularly in attracting visitors interested in leisure, culture and heritage, nature and ecotourism, gastronomy, and education tourism.” 

“Improved air connectivity is fundamental to facilitating visitor flows and creating greater opportunities for tourism cooperation. Tourism Malaysia will continue to work closely with our airline and industry partners to maximise the potential of this new route and promote Malaysia as a preferred destination among travellers from Fukuoka and surrounding prefectures,” added Mr Mohd Amirul Rizal Abdul Rahim. 

The new service also supports the objectives of VM2026–2027, which seeks to position Malaysia as a preferred and sustainable destination while showcasing the country’s diverse tourism assets and experiences to international travellers. Beyond leisure tourism, the enhanced connectivity is expected to facilitate greater movement of students, educators, education agents and academic groups between Japan and Malaysia, contributing to the development of education tourism and broader institutional linkages. 

The commencement of the Fukuoka–Kuala Lumpur service is also timely as Malaysia and Japan look towards 2027, which marks the 70th anniversary of diplomatic relations between the two countries. The milestone provides further opportunities to deepen the longstanding bilateral relationship and strengthen people-to-people ties through tourism, travel, education, and cultural exchanges. 

From January to June 2026, Malaysia recorded 200,579 visitors from Japan, a 7.2 per cent increase compared with 187,069 visitors during the same period in 2025. As of August 2026, air connectivity between Japan and Malaysia comprised 78 flight frequencies with 20,321 seats per week, further underscoring the importance of continued collaboration with airlines to expand capacity and stimulate travel demand. 

Tourism Malaysia remains committed to strengthening strategic partnerships with airlines and tourism industry stakeholders in Japan to expand connectivity, stimulate visitor demand, and support the sustainable growth of tourism between Malaysia and Japan.

-Tourism Malaysia.

Malaysia Airlines returns to Busan after 28 years, Firefly enters China

 

KUALA LUMPUR: Malaysia Airlines Bhd will resume flights to Busan on Dec 2 after a 28-year absence, while sister airline FlyFirefly Sdn Bhd (Firefly) will make its first foray into China with direct services to Kunming. 

Malaysia Aviation Group (MAG) president and group chief executive officer Captain Nasaruddin A Bakar said the new routes reflected the group's focus on markets with sustainable demand and opportunities to support tourism, trade and connectivity. 

"These new routes reflect our focus on markets where we see sustainable demand and opportunities to support tourism, trade and people-to-people connections," he said at the MATTA Fair today. 

Malaysia Airlines will operate four weekly Kuala Lumpur-Busan flights using Boeing B737-8 aircraft, marking its return to South Korea's second-largest city after last serving the route between 1996 and 1998. 

Upon resumption, Malaysia Airlines will be the only carrier offering non-stop flights between Kuala Lumpur and Busan. The service will complement its existing flights to Seoul. 

The Busan flights will operate on Tuesdays, Wednesdays, Saturdays and Sundays, with introductory return fares starting from RM2,139 for Economy Class and RM4,999 for Business Class.

Meanwhile, Firefly will launch direct flights to Kunming in southwest China using B737-800 aircraft, marking the airline's first route into the country. 

"This will open a new connection to an important regional centre, while complementing Malaysia Airlines' network in China, which now serves nine key hubs," Nasaruddin said. 

MAG has yet to announce the commencement date or ticket sales for the Kunming service. 

Malaysia Airlines will also increase its Kuala Lumpur-Fukuoka services from five times weekly to daily from Dec 1, following the route's resumption on Sept 2. 

Brisbane services will increase from six times weekly to daily from Oct 25, with the airline deploying its Airbus A330neo aircraft on the route. 

Flights to Surabaya will increase from 14 to 16 times weekly from Nov 1. 

Nasaruddin said Malaysia Airlines is also exploring another destination in South Asia, subject to regulatory approvals, with details to be announced in due course. 

Separately, MAG is building its own in-flight catering facility near Kuala Lumpur International Airport through MAG Culinary Solutions (MAGCS). 

Nasaruddin said groundworks began in July, with the facility targeted for completion in the fourth quarter of 2028 and operations expected to begin in the second quarter of 2029. 

The facility is expected to produce about 50,000 meals a day, almost double MAG's current handling capacity, and will cater to the group's airlines and third-party carriers. 

MAGCS was established as a MAG subsidiary in September 2025 following the insourcing of Malaysia Airlines' catering operations in 2023. 

MAG said customer satisfaction with in-flight dining has increased to 78 per cent from 72 per cent, while catering on-time performance now consistently stands at 99.9 per cent. 

The catering unit has secured a Ground Handling Licence and Technical Approval Certificate from the Civil Aviation Authority of Malaysia, as well as an interim Manufacturing Licence from the Malaysian Investment Development Authority.

-nst online.

Tourism Malaysia Participates In Malaysia Airlines’ Tourism Partnership Showcase At MATTA Fair 2026

 

KUALA LUMPUR, 4 September 2026 | Tourism Malaysia participated in the Malaysia Airlines Tourism Partnership Showcase at MATTA Fair 2026. The special showcase brought together Malaysia Airlines and tourism partners from across the region, reflecting a shared commitment to strengthening tourism collaboration, enhancing destination awareness and driving travel growth across Malaysia and the region.

Tourism Malaysia was represented by YBrs. Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. Also in attendance were Mr. Samuel Lee Thai Hung, Deputy Director-General (Promotion II); Madam Nuwal Fadhilah Ku Azmi, Senior Director of the Asia & Africa Division; Mrs. Baizuri Baharum, Director of International Promotional Division Southeast Asia, Tourism Malaysia; and Mr. Mohamad Libra Lee Haniff, Director of International Promotion (Americas, Europe & Oceania).

The showcase further highlighted the strong collaboration between Tourism Malaysia and Malaysia Airlines in jointly promoting Malaysia to both domestic and international travellers. Through continued strategic partnerships, Tourism Malaysia remains committed to strengthening Malaysia’s destination visibility and inspiring more travellers to discover the diverse experiences the country has to offer.

-Tourism Malaysia.

Malaysia Airlines returns to Fukuoka

 

KUALA LUMPUR: Malaysia Airlines has resumed direct flights between Kuala Lumpur and Fukuoka, strengthening its network in Japan and restoring the only direct air link between the two cities. 

In a statement, the national carrier said the service will operate up to five times weekly, bringing its total frequency to Japan to 26 flights a week, alongside its existing services to Tokyo via Narita, and Osaka. 

The inaugural flight MH56 departed Kuala Lumpur International Airport Terminal 1 at 11.45pm on Sept 2 and arrived at Fukuoka International Airport at 7.05am on Sept 3. 

The Boeing 737-8 service recorded an 88 per cent load factor on its outbound leg, while the return flight MH57 achieved a 90 per cent load factor. 

The service marks an important milestone for Malaysia Airlines' joint business partnership with Japan Airlines. 

Under their codeshare arrangement, passengers travelling via Fukuoka can connect to Japan Airlines-operated domestic services to Amami, Sapporo, Izumo, Kochi, Miyazaki, Kagoshima, Yakushima, Matsuyama and Tokushima.

Japan Airlines also places its code on Malaysia Airlines-operated services between Kuala Lumpur and Fukuoka, giving passengers more travel options between Malaysia and Japan. 

"For travellers from Japan, the route offers convenient onward connections via Kuala Lumpur to destinations across domestic Malaysia, Asean, South Asia and Australasia, while supporting inbound tourism in conjunction with Visit Malaysia 2026," the company said. 

To celebrate the resumption, Malaysia Airlines is offering savings of up to 30 per cent under its Matta Fair promotion for bookings made by Sept 14. 

Enrich members are eligible for an additional five per cent discount, while customers paying with a Visa card through the Malaysia Airlines website or mobile app can receive a further five per cent discount.

-nst online.

Malaysia Airlines’ Inaugural Direct Flight From Changsa (CSX) To Kuala Lumpur (KUL) – MH521

 

Tourism Malaysia and Malaysia Airlines welcomed the inaugural direct flight operated by Malaysia Airlines between Changsha, China, and Kuala Lumpur International Airport (KLIA), marking another milestone in strengthening air connectivity between Malaysia and China.

Malaysia Airlines officially commenced its daily scheduled service between Changsha and Kuala Lumpur on 9 July 2026, operating a Boeing 737 MAX 8 with a seating capacity of 180 passengers. The inaugural flight, MH523, departed Changsha Huanghua International Airport (CSX) at 2:05 a.m. local time and arrived at Kuala Lumpur International Airport (KLIA) at approximately 6:45 a.m., establishing a new direct air link between the two cities.

To commemorate the inaugural service, Tourism Malaysia hosted a welcome reception for arriving passengers at KLIA. The reception was led by Mr. Samuel Lee, Deputy Director General (Promotion II) of Tourism Malaysia, together with representatives from Malaysia Airlines. Arriving passengers were presented with goodie bags and were welcomed by the VM2026 mascots, Wira and Manja.

The commencement of the daily Changsha–Kuala Lumpur service strengthens Malaysia's direct air connectivity with China and provides additional capacity to facilitate travel between the two destinations. The new route is expected to increase visitor arrivals from the Chinese market and complement Tourism Malaysia's ongoing market engagement and destination promotion initiatives under the VM2026 campaign.

-Tourism Malaysia.

Malaysia Airlines expands China network, adds Shenzhen & Changsha

 

KUALA LUMPUR: Malaysia Airlines Bhd will launch two new destinations in China namely Shenzhen and Changsha as well as resume services to Fukuoka, Japan from Kuala Lumpur between July and September this year. 

Parent company Malaysia Aviation Group (MAG) president and chief executive officer (CEO) Captain Nasaruddin A. Bakar said the new routes will be operated using its Boeing B737-8 aircraft. 

He added that the Fukuoka route will initially be operated using the B737-8 aircraft but the airline may deploy a larger aircraft such as the Airbus A330neo (new engine option) depending on demand and new aircraft delivery schedules. 

"We have ordered, in total, 95 aircraft – 40 A330neo and 55 737-8 and 737-10 and we expect deliveries in the next six to seven years up to 2032-2033 and because of the issues that the global industry is facing, in particular with supply chains, we are seeing a little bit of delay in our delivery." 

"Hence, today, we are planning for Fukuoka using the B737-8. However, if we have the capacity and once we have the aircraft on time, we should be able to swap accordingly. 

"If there is demand, we will change the aircraft," he said at a press conference after announcing the destinations at MATTA Fair 2026.

The inaugural flights to Shenzhen and Changsha will be on July 1 and July 8, respectively while Fukuoka will be on Sept 2. 

The launch of Changsha and Shenzhen brings Malaysia Airlines' network in China to nine destinations. 

The national carrier also flies to Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong, Taipei and Chengdu Tianfu in China. 

MAG chief commercial officer for airline business Dersenish Aresandiran said ticket sales for the new services start today with Changha and Shenzhen offered at promotional fares during the MATTA Fair 2026 starting from RM1,088, while Fukuoka fares start from RM1,788. 

"This expansion is an important strategic move that strengthen our network and position Malaysia as a key gateway into Asia. 

"It reflects our broader strategy to strengthen Kuala Lumpur's position as a key gateway to Asia and beyond while supporting Malaysia's vision for tourism aspiration under Visit Malaysia Year 2026," he said. 

Malaysia Airlines will also increase flight frequencies from Kuala Lumpur to Brisbane, Manila and Colombo to meet rising demand and support growing tourism and trade links. 

The airline will also operate ad-hoc Kuala Lumpur-London flights on April 18 and 22 to accommodate passengers affected by disruptions involving Middle Eastern carriers. 

Meanwhile, MAG is returning as official airline partner and premier sponsor of MATTA Fair 2026 where the group will showcase its next-generation travel technology at its 46,000 sq ft pavilion.

-nst online.

Malaysia Airlines, Singapore Airlines formalise joint business partnership

 

Malaysia Airlines (MAS) and Singapore Airlines (SIA) have confirmed the formalisation of their joint business partnership following regulatory approvals in both countries. The Civil Aviation Authority of Malaysia granted approval in January 2026, following approval by the Competition and Consumer Commission of Singapore in July 2025. 

The approvals allow both airlines to begin progressively implementing measures to deepen their commercial cooperation. These may include revenue-sharing services between Malaysia and Singapore, joint fare products, coordinated flight schedules and joint corporate travel arrangements. 

Further details will be announced as initiatives are introduced. 

The partnership is intended to enhance connectivity between Malaysia and Singapore and provide customers with greater flexibility when travelling between the two markets. 

Since signing their initial agreement in October 2019, the two carriers have expanded their codeshare arrangements. SIA currently codeshares on MAS flights between Kuala Lumpur and Singapore, London Heathrow, and 15 domestic destinations within Malaysia. 

MAS codeshares on SIA services between Singapore and Kuala Lumpur and Penang, as well as flights to Barcelona, Brussels, Cape Town, Copenhagen, Istanbul, Johannesburg, London Heathrow, Rome and Zurich. 

In February 2024, the airlines introduced reciprocal frequent flyer programme benefits, allowing members of Enrich and KrisFlyer to earn points and miles on selected flights operated by either carrier. 

“This collaboration brings together complementary frequencies and aligned schedules, enabling deeper connectivity between Malaysia and Singapore. Over time, it reinforces Malaysia Airlines’ competitive position by enhancing scale, relevance, and network resilience across key markets,” said Izham bin Ismail, group managing director of Malaysia Aviation Group. 

“Our win-win collaboration strengthens both carriers’ operations, while delivering enhanced value to customers across our combined networks. This also reinforces the long-standing and deep people-to-people and trade links between Singapore and Malaysia, supporting economic growth and connectivity that will benefit both nations,” added Goh Choon Phong, CEO of SIA.

-TTG Asia.

A New Year of Possibilities Takes Flight with Malaysia Airlines’ Global “Time for New Chapters” Campaign

 

KLIA, 5 January 2026 – Malaysia Airlines invites travellers to embrace Time for New Chapters, a campaign inspired by new beginnings and the journeys that follow. As 2026 begins, the airline encourages travellers to plan meaningful journeys across the year – from leisure holidays and family visits to milestone moments and business travel. 

Available for booking from 7  to 20 January 2026, for travel up to 30 November 2026, the campaign enables travellers to plan and secure their 2026 adventures early with exclusive fares starting from RM159 all-in return. Enrich members will enjoy priority access to selected fares on 6 January 2026, along with an additional 5% discount on top of the promotional fares. Travellers who are not yet Enrich members are encouraged to sign up during the campaign period to enjoy the same exclusive fares and added value when planning their journeys. 

Time for New Chapters opens up a world of travel possibilities across Malaysia Airlines’ growing network, inviting travellers to discover both new destinations and familiar favourites. Travellers can connect seamlessly to global cities including London, Seoul, and Shanghai, as well as regional escapes such as Cebu, Siem Reap, and Krabi via sister airline Firefly from KLIA Terminal 1. This is further enriched with Malaysia Airlines’ Bonus Side Trip (BST) programme, which transforms stopovers into opportunities to discover Malaysia - from the cultural charm of Penang to the pristine beaches of Langkawi -  positioning Kuala Lumpur as a welcoming gateway to journeys across Asia and beyond as part of Visit Malaysia 2026. 

Beyond connectivity, Malaysia Airlines offers an onboard experience designed to make every journey comfortable, enjoyable, and distinctly Malaysian. Guests flying on Malaysia Airlines’ next-generation A330neo aircraft to destinations including Tokyo, Bali, Melbourne, Sydney, and Auckland can look forward to an enhanced onboard experience designed around comfort and thoughtful details. The aircraft features ergonomically designed seats and large, high-definition in-flight entertainment screens, delivering a more comfortable and seamless journey and supporting the airline’s continued fleet modernisation efforts. Selected aircraft also feature in-flight entertainment via MHstudio and complimentary Wi-Fi across all cabin classes via MHconnect, allowing travellers to stay entertained and connected throughout the journey. 

This experience is further elevated with the airline’s 2026 Best of Malaysia and Best of Asia in-flight menus, bringing the region’s flavours and stories to the skies. From 1 January onwards, Best of Malaysia celebrates local heritage with a rotating selection of state-inspired dishes, beginning with Selangor favourites such as Daging Semur and Ayam Semur, served with fragrant Nasi Minyak on selected flights from Sabah and Sarawak to Kuala Lumpur. 

As part of the airline’s year-round Best of Asia menu, South Korean-inspired dishes will be featured from January to February, followed by Thai-inspired selections from March to April. Highlights include Spicy Gogi Jorim, Dak Bokkeum Tang, Pad Phet Chicken, and Massaman Curry. These menus will be available across selected regional routes, including selected flights from Kuala Lumpur to Sabah, Sarawak, and Seoul (ICN), and will be offered in Business Suite, Business Class, and Economy Class - adding depth and variety to the in-flight dining experience. 

Celebrate the start of 2026 with Malaysia Airlines by planning holidays and journeys that bring adventure, relaxation, and discovery to the year ahead. Book your next adventure on the Malaysia Airlines website or app, and experience the warmth of Malaysian Hospitality.

-Malaysia Airlines.

Malaysia Airlines Inspires Travellers to Plan Their Year-End Adventures with the “Time for Malaysia Airlines” Campaign

 

As the holiday and festive season approaches, Malaysia Airlines is inspiring travellers from around the world to plan their year-end holidays and 2026 adventures through the latest phase of its Time for Malaysia Airlines campaign.

From now to 20 November 2025, the campaign offers exclusive all-in Business Class fares from RM 699 return and Economy Class fares from RM 159 return for travel until 31 October 2026. Travellers can explore Malaysia Airlines’ extensive network across Asia, Australia, the Middle East, and Europe — from sun-soaked beach escapes in Kota Kinabalu and Phuket to winter wonderlands and festive celebrations in London, Tokyo, and Sydney, as well as vibrant city getaways in Hong Kong, Bangkok, and Kolkata. Beyond great fares, travellers can also enjoy 15% off extra baggage across all cabin classes, encouraging them to embrace the season of travel, journey in comfort, reconnect with loved ones, and experience the warmth of Malaysian Hospitality. 

Elevating the Experience of Premium Travel 

For travellers seeking the finer side of flying, Malaysia Airlines’ Business Class offers a refined balance of sophistication and comfort — a standard that has seen the airline named among the Top Three for Best Business Class and Best Airline Lounge at the Business Traveller Asia-Pacific Awards 2025. From spacious lie-flat seats to Chef-on-Call gourmet dining and the welcoming MH Signature Drink, every detail is designed to deliver a truly premium experience. Guests enjoy priority check-in, generous baggage allowances, and access to the Golden Lounge and partner lounges worldwide — perfect sanctuaries to unwind before a journey. 

Experience Comfort That Feels Like Home 

Travelling in Economy Class is made even more enjoyable through the thoughtful touches that define Malaysian Hospitality. Recognised as the Best Economy Class at the Business Traveller Asia-Pacific Awards 2025, Malaysia Airlines continues to elevate comfort with ergonomically designed A330neo seats, warm service, and flavourful meals. Passengers can enjoy an immersive experience through 13.3-inch 4K entertainment screens with Bluetooth connectivity, complete with a dedicated Kids Mode and parental controls for families travelling with little ones. Young travellers can also look forward to the airline’s Kid’s Giveaway Pack, filled with colouring books, stickers, and toys to keep them entertained throughout the journey. Complementing the experience, passengers can pre-book their preferred meals or savour the Best of Asia menu featuring authentic regional flavours such as Vietnamese Gà Kho Tàu — a fragrant caramelised chicken dish served with jasmine rice and fresh greens — available from 1 November to 31 December 2025 on selected flights from Kuala Lumpur to Sabah, Sarawak, and regional destinations. 

Enrich members can look forward to exclusive rewards, including an additional 5% discount and special redemption offers throughout the campaign period. Travellers are encouraged to sign up for free at enrich.malaysiaairlines.com to unlock flight redemptions, lifestyle rewards, and exclusive benefits across Malaysia Airlines and its partners. Recognised as the Best Frequent Flyer Programme at the Business Traveller Asia-Pacific Awards 2025, Enrich continues to reward loyal travellers with meaningful privileges and experiences that make every journey more rewarding. 

Travellers can book their journeys through the Malaysia Airlines website at malaysiaairlines.com, via the Malaysia Airlines mobile app, or through authorised travel agents worldwide.

-Malaysia Airlines.

Malaysia Airlines Earns Global Recognition as APEX Four Star Major Airline; Ranked Among World’s Top 10 Airlines by Condé Nast Traveller

 

Malaysia Airlines proudly celebrates a series of prestigious accolades, reflecting its unwavering commitment to excellence and dedication to enhancing every passenger’s journey. The national carrier has once again been named an APEX Four Star Major Airline in the 2026 Official Airline Ratings, recognising its consistent excellence in safety, service, and operational performance. 

In addition, Malaysia Airlines has been ranked 9th Best Airline in the World in the Condé Nast Traveller UK Readers’ Choice Awards 2025, reflecting the trust and appreciation of travellers worldwide. The Readers’ Choice Awards are an annual survey by Condé Nast Traveller, where readers vote for their favourite travel experiences, hotels, resorts, destinations, cities, airlines, and more. The awards are determined entirely by reader votes and audited by an independent agency, underscoring the authenticity of the recognition. 

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, “We are deeply honoured to receive these global recognitions, which reflect the unwavering dedication of our people in delivering exceptional experiences with our Malaysian Hospitality. Being ranked among the top 10 airlines by Condé Nast Traveller readers and maintaining our APEX Four Star Major Airline status reinforces the trust that travellers place in us. We remain committed to raising the bar and strengthening our position among the world’s best airlines.” 

The airline further showcased its leadership in aviation and brand experience by receiving two prestigious awards at the Asian Experience Awards 2025 in Singapore: Malaysia Brand Experience of the Year (Airline category) and Malaysia Brand Experience of the Year (Aviation category) for the project “Elevating Brand Experience Through Commercial Strategic Elevation Transformation.” 

This recognition marks a historic milestone, as it is the first time an airline has been awarded for a holistic commercial elevation strategy that seamlessly integrates data-driven decision-making, innovative marketing, and performance-driven sales execution under one unified vision. Through this transformation, Malaysia Airlines has redefined how it markets, sells, and engages, launching a series of breakthrough sales and marketing campaigns that have driven record-breaking results across global markets. 

Malaysia Airlines also received the Big Bang Award at the YouTube Works Awards Malaysia 2025 for its campaign “Malaysia Airlines: Epicurean Journey to Chiang Mai,” which celebrated creativity, innovation, and engagement in digital storytelling in the form of an original travel documentary.  The series vividly captured that a journey is more than a destination—it is the local flavours that linger, the markets that bustle, the traditions that inspire, and the people who welcome you with open hearts. 

Further underscoring the MAG’s creative excellence, MAB Engineering Services proudly brought home the Marketing Campaign of the Year Award 2025 at the Aviation Week Network MRO Asia-Pacific Awards for its “Second TakeOff” campaign. “Second TakeOff” celebrates MAB Engineering’s powerful brand revival, showcasing its transformation journey and renewed commitment to excellence in aviation engineering. This recognition highlights the campaign’s strategic storytelling and innovative approach in positioning the company as a trusted and forward-looking MRO partner in the global aviation industry. 

The Group’s commitment to creativity and innovation was also recognised at the Malaysia Business Events Awards (MBEA) 2025, where its MAG Arena during MATTA April 2025 won the Booth Design Excellence, Double Deck category for its outstanding booth design. 

Through these awards and initiatives, MAG continues to strengthen its reputation as a leading aviation group, combining innovation, excellence, and the delivery of exceptional customer experiences and sustainable, profitable growth.

-Malaysia Airlines.

Malaysia Airlines Showcases Elevated Journeys with “Time for Comfort in the Skies” Campaign

 

Continuing its globally recognised “Time For” campaign, Malaysia Airlines is proud to introduce Time for Comfort in the Skies, inviting travellers to rediscover the joy of premium flying at 30,000 feet. Designed to highlight the airline’s hallmark Malaysian Hospitality, the campaign brings together comfort, exclusivity, and value across both Business and Economy Class. 

The campaign runs from 7 – 22 October 2025 with exclusive Business Class all-in fares starting from RM699 for domestic routes and RM1,149 for international routes for immediate travel till 31 August 2026. Members of the airline’s Enrich loyalty programme will enjoy priority access on the 7th and 8th October with an additional 5% discount as well as special redemption discount. Non-members are encouraged to sign up for free to unlock more exclusive perks. Available for a wide selection of destinations across Malaysia Airlines’ global network, these special fares give travellers more reasons to take to the skies — whether it’s a leisure escape to London or Brisbane, a cultural journey to Dhaka or Hong Kong, or a quick domestic retreat to Kota Kinabalu, Kuching, Miri, Tawau, or Penang. 

Business Class: Elevated Comfort 

As part of this journey, Business Class passengers can enjoy comfort and premium amenities across Malaysia Airlines’ fleet, including aboard its latest A330neo aircraft. Beyond the skies, guests benefit from priority services, access to the Golden Lounge and partner lounges worldwide. Onboard, thoughtful touches from the MH Signature Drink on arrival to gourmet dining with Chef-on-Call elevate the premium experience.  Passengers can also stay connected wth  complimentary unlimited Wi-Fi via MHconnect, available on selected aircraft for all guests, regardless of cabin class or loyalty tier. 

Economy Class: Comfort with Value 

Economy Class travellers can look forward to the warmth of Malaysian Hospitality in every detail of their journey. Guests have the option to pre-book meals for a more seamless and personalised experience, while those who choose to order onboard can indulge in the airline’s celebrated Best of Asia menu, which brings authentic regional flavours to the skies. From hearty favourites to lighter choices for little explorers, every dish is thoughtfully prepared to make dining part of the journey itself. Onboard, travellers can stay entertained with a wide selection of movies, shows, and games, while enjoying the convenience of complimentary unlimited Wi-Fi via MHconnect. 

A Stress-Free Journey for Families 

Travelling with little ones can often be daunting, but Malaysia Airlines is set on making it a seamless experience through its MH Junior Explorer programme, created to keep little travellers happy and parents at ease. Young flyers receive curated Kids’ Activity Packs, filled with engaging items that turn the flight into an adventure from the moment they board. Mealtimes become a highlight too, with fun and nutritious Junior Explorer meals crafted to delight young taste buds. Parents are encouraged to pre-order these meals to ensure their children don’t miss out. Onboard entertainment also caters to kids, with a wide selection of age-appropriate shows, movies, and games to keep them engaged from take-off to landing. 

With these thoughtful touches, Malaysia Airlines transforms every journey into an elevated experience for families, leisure seekers, and premium explorers. More than just travelling from point A to B, each flight becomes a shared journey of discovery, comfort, and joy in the skies. 

Bonus Side Trip Expands to Eight Destinations – Discover Kuching! 

Malaysia Airlines invites global travellers to discover Kuching, Sarawak, the latest destination in its Bonus Side Trip (BST) programme. In partnership with the Sarawak Tourism Board, the addition of Kuching opens the gateway to Borneo’s lush rainforests, diverse wildlife and vibrant living culture – offering long-haul passengers the chance to enrich their journey with an authentic side trip. As the world looks ahead to Visit Malaysia 2026 (VM2026), Malaysia Airlines encourages guests to make every trip more rewarding by adding a Bonus Side Trip and uncovering Malaysia’s hidden gems along the way.  

Travellers can book their flights via the official Malaysia Airlines website at  www.malaysiaairlines.com or the mobile app or through authorised travel agents worldwide.

-Malaysia Airlines.

Malaysia Airlines Partners with Corporate Information Travel to Deliver Seamless Travel Experiences for Sports Enthusiasts in ASEAN Through MHsports

 

Malaysia Airlines is pleased to announce a strategic collaboration with Corporate Information Travel (CIT) through the signing of a Memorandum of Understanding (MoU), aimed at elevating sports tourism across the ASEAN region under MHsports, a product tailored for sports enthusiasts. 

This collaboration reflects a shared commitment to strengthening the travel ecosystem surrounding sports tourism and major sporting events. By focusing on the ASEAN region, Malaysia Airlines and CIT aim to develop integrated travel solutions that enhance regional sporting experiences and encourage cross-border travel. 

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG) said, “Through our collaboration with CIT via MHsports, Malaysia Airlines is making it easier for sports enthusiasts to travel across ASEAN and participate in regional events. By combining our network and service excellence with CIT’s expertise in tailored travel solutions, we aim to elevate the sports tourism experience and ensure seamless travel for fans and participants throughout the region.” 

Foo Sze Zhaun, Executive Director, Corporate Information Travel said, “We are proud to collaborate with Malaysia Airlines on this meaningful initiative to strengthen the region’s sports tourism landscape. As CIT marks its 40th anniversary this year, this partnership reflects our continued commitment to innovating and evolving with the needs of today’s travellers with MHsports. 

This collaboration goes beyond travel; it’s about creating impactful journeys that connect athletes, fans, and communities across borders. From golf and football to rugby and even emerging sports like pickleball, we believe regional sports events have the power to unite people and drive tourism growth across ASEAN. CIT is excited to expand our support for these events through thoughtfully curated travel solutions that make participation more accessible, rewarding, and enjoyable for all.” 

Through MHsports, the collaboration will create exciting opportunities for all sports enthusiasts — whether they are professional athletes, play recreationally, or simply enjoy supporting their favourite teams. Travellers can look forward to curated travel packages that bundle flights, accommodations, and access to international sports tournaments and events. To further encourage participation in regional and international competitions, Special airfares and group rates will also be offered to encourage participation in regional and international sports competitions. In addition, joint promotions and marketing campaigns across ASEAN will help raise awareness, drive engagement, and enhance fan experiences across a wide variety of sports. 

Together, Malaysia Airlines and CIT are set to make a lasting impact on sports tourism in the region. By combining their expertise and resources, both organisations aim to create seamless, engaging travel experiences that connect sports enthusiasts to regional events while promoting ASEAN as a vibrant destination for sports and tourism. This exciting initiative marks the beginning of a dynamic collaboration that promises to strengthen the sports travel ecosystem and inspire greater participation across the region.

-Malaysia Airlines.

Malaysia Airlines Forges Strategic Partnerships with Domestic Tourism Boards to Power Tourism Growth Ahead of Visit Malaysia Year 2026

 

Malaysia Airlines has cemented its role as the national carrier by formalising a series of strategic partnerships with the nation’s state tourism boards during the recent MATTA Fair – Malaysia’s largest consumer travel showcase. These partnerships build on the airline’s signature Time For campaign, which is currently running across global markets including Australia, Europe, India, China and beyond — showcasing the unique stories of Malaysia through a series of activations. Together with the Bonus Side Trip (BST) programme, which allows international travellers to extend their journeys beyond gateway cities, Malaysia Airlines is strengthening the visibility of Malaysia’s diverse destinations on the world stage. 

Through these initiatives, Malaysia Airlines aims to attract more international arrivals, deliver seamless, personalised, and rewarding travel experiences, and reinforce its ambition to position Malaysia as a premier hub in Asia ahead of Visit Malaysia Year 2026. 

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG) said, “Malaysia Airlines is more than a carrier; we are proud to carry the nation’s name across the skies and act as Malaysia’s storyteller to the world. By joining hands with our state tourism boards, we are unlocking new opportunities to grow tourism, empower local communities, and deliver world-class travel powered by digital innovation. As we prepare to welcome the world for Visit Malaysia Year 2026 (VMY2026), our mission is clear – to showcase Malaysia as a must-visit destination and ensure every journey with us is seamless, memorable, and proudly Malaysian.” 

Langkawi Development Authority (LADA)  - Elevating Langkawi’s Global Profile 

Malaysia Airlines and LADA are set to formalise a two-year Memorandum of Understanding (MoU) in Q4 2025 to strengthen Langkawi’s position as one of Malaysia’s most iconic destinations. Building on the Bonus Side Trip (BST) programme and the recent Malaysia Airlines Trade Elevation Summit, the partnership will drive international arrivals and highlight Langkawi’s unique status as a UNESCO Global Geopark.  

The collaboration underscores a shared commitment to sustainable tourism growth, with Langkawi promoted as the Jewel of Kedah on the global stage ahead of VMY2026.  

Sarawak Tourism Board (STB) – Unlocking New Access to Sarawak 

Through the partnership with STB, Malaysia Airlines will be extending its BST programme to include Kuching, unlocking the gateway to Sarawak’s cultural and natural treasures for international travellers. This targeted move is expected to boost arrivals from long-haul markets seeking authentic experiences. 

By positioning Sarawak’s rainforests, biodiversity, and living culture on the global travel map, the partnership will not only draw visitors but also channel benefits to local communities, reinforcing Sarawak as a unique and competitive destination ahead of VMY2026. 

Penang Global Tourism (PGT) – Elevating Penang as a Gateway to Asia 

Malaysia Airlines officiated a partnership to establish Penang as a premier gateway and stopover destination. Currently a destination under the BST programme, both parties will launch joint marketing campaigns to further strengthen Penang’s visibility in key international markets. 

With its world-famous heritage, food, and culture, Penang will be promoted as both a stand-alone destination and an essential part of wider itineraries across Malaysia, amplifying its role in attracting international arrivals during Visit Malaysia Year 2026. 

Nation-Building Through Tourism and Marketing Excellence 

As Malaysia’s national carrier, Malaysia Airlines continues to play an integral role in shaping the country’s global identity and supporting economic progress. The BST programme exemplifies this mission by encouraging international travellers to explore beyond gateway cities and discover Malaysia’s diverse secondary destinations. 

These partnerships not only strengthen the tourism ecosystem but also reinforce Malaysia Airlines’ nation-building agenda – championing collaboration, celebrating cultural diversity, and ensuring that tourism remains a powerful driver of growth and pride for the nation.

-Malaysia Airlines.

Malaysia Airlines Brings Signature Malaysian Hospitality to NATAS Holidays 2025 as Official Airline Partner

 

Malaysia Airlines is pleased to announce its role as the Official Airline Partner for the National Association of Travel Agents Singapore (NATAS) Holidays 2025, happening from 15 August to 17 August 2025 at the Singapore EXPO (Halls 5 & 6). 

This marks a significant milestone in Malaysia Airlines’ ongoing efforts to strengthen its presence in Singapore and across the region, reinforcing its commitment to providing connectivity and exceptional service anchored in its signature Malaysian Hospitality. 

Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group, said,  “As the Official Airline Partner of the NATAS Holidays 2025, Malaysia Airlines is proud to serve as the gateway to Asia and beyond – connecting travellers to the world with our signature Malaysian Hospitality. Our presence at this year’s fair underscores our ongoing commitment to strengthening regional tourism and offering travellers greater access to our global network. We are committed to delivering a seamless, end-to-end travel experience that begins the moment you plan your trip and continues until you return home. Whether you're rediscovering the charm of Malaysia or exploring new destinations across the region, we strive to make every journey smooth, memorable, and uniquely Malaysian.” 

Malaysia Airlines ensures a premium travel experience with complimentary meals, generous baggage allowance, and unlimited Wi-Fi on eligible flights. Travellers can also further enhance their journey with options such as seat selection, lounge access, and the Chef-on-Call service and Best of Asia menu — a culinary journey that showcases elevated dining experience features a selection of regional specialties and destination-inspired dishes that reflect the diversity of our network and the essence of our shared heritage. 

In conjunction with NATAS Holidays 2025, Malaysia Airlines is offering exclusive all-in return fares starting from SGD 199 in Economy Class and from SGD 699 in Business Class, available for bookings from 7 August until 20 August 2025, for immediate travel until 31 May 2026. Available exclusively via Malaysia Airlines’ official website and mobile app, this limited-time offer invites travellers to plan their next adventure to sought-after cities across the airline’s network, including Chiang Mai (CNX), Phuket (HKT), Brisbane (BNE), Penang (PEN), and Tokyo (NRT), Da Nang (DAD), Trivandrum (TRV), Kolkata (CCU), and Paris (CDG). 

Additionally, Enrich members can look forward to an exclusive 5% savings as part of this special promotion. Travellers who are not yet members are encouraged to sign up for free to enjoy this special offer and begin earning Enrich Points that can be redeemed for flights, upgrades, and other lifestyle rewards. 

As part of the experience at the fair, visitors can look forward to a line-up of immersive on-ground activities, interactive experiences, and exclusive giveaways at its booth. Highlights include a captivating “Time For” photo booth—perfect for capturing memorable moments against stunning travel destination backdrops—and an exciting virtual reality (VR) experience that allows guest to step onboard the A330neo aircraft, offering an immersive glimpse into the future of travel comfort and innovation onboard Malaysia Airlines. 

Mr. Steven Ler, President of NATAS, said, “We are pleased to welcome Malaysia Airlines as our Official Airline Partner for this year’s NATAS Holidays fair. With over 80 exhibitors participating — a 12.5% increase from earlier this year — this edition reflects the continued optimism and growth in the travel sector. We remain committed to offering a vibrant platform that connects travellers with inspiring holiday experiences, and this partnership with Malaysia Airlines brings added value to our visitors.” 

Participation at NATAS Holidays 2025 reinforces Malaysia Airlines’ commitment to strengthening strategic regional partnerships and delivering elevated, end-to-end travel experiences for all customers. 

For more information on Malaysia Airlines’ offerings and to plan your next holiday, visit malaysiaairlines.com.

-Malaysia Airlines.

Malaysia Airlines Showcases Signature Hospitality in “Time for Malaysia Airlines” Campaign

 

In a special iteration of its renowned “Time For” campaign – the signature global marketing initiative inviting travellers worldwide to embrace the joy of discovery and make 2025 a year of memorable journeys – Malaysia Airlines today unveiled “Time for Malaysia Airlines.”

This new campaign specifically commemorates Malaysia’s 68th National Day, encouraging travellers to rediscover the thoughtful touches and full-service experience that define every journey with the national carrier. 

The campaign runs from 7 to 26 August 2025, with an exclusive Enrich priority booking window from 5 to 6 August, for immediate travel between 5 August 2025 and 31 May 2026. Travellers can enjoy all-in return fares starting from RM219 for Economy Class and RM699 for Business Class, covering a wide network of destinations including Kota Kinabalu, Kuching, Penang and Tawau, as well as international cities such as Chiang Mai, Brisbane, Osaka, London and Paris. 

More than just a fare promotion, the campaign celebrates the airline’s signature Malaysian Hospitality, offering a journey that blends comfort, care and culinary excellence. Business Suite and Business Class guests are welcomed onboard with the MH Signature Drink, a refreshing fusion of guava, pineapple and sour plum, followed by gourmet meals through the Chef-on-Call service and the airline’s beloved grilled satay skewers, served warm with rich peanut sauce. 

Economy Class passengers enjoy a seamless and value-packed experience with complimentary checked baggage starting from 20kg, while Business Class travellers receive up to 50kg. The airline also brings back its Best of Asia menu for a limited time, featuring the popular Nasi Hujan Panas set dish on selected flights until 31 August 2025 in celebration of the National Day season. 

On the ground, Enrich Platinum members flying from KLIA Terminal 1 can savour a heritage-inspired menu at the Platinum Lounge, with highlights such as Rendang Ayam Daun Kunyit, Hong Kong-style Steamed Grouper Fillet, Asam Pedas Berempah Ikan Merah and Nasi Bukhari with Rendang Rusuk, served on a rotating All-Day Dining menu until 27 August 2025. 

Families travelling with children can take advantage of the MH Junior Explorer programme, offering special kids’ meals, activity kits and priority check-in and boarding. Those seeking added comfort may opt for MHupgrade, which allows guests to bid for an upgrade to a higher cabin class. 

Enrich members enjoy 5 percent off fares, while new members can register for free and begin earning Enrich Points immediately. Bookings made directly via the Malaysia Airlines website or mobile app also unlock added perks including exclusive fares, child discounts, flexible booking options and seamless point earning and redemption. 

Whether it is a short getaway or a long-haul escape, now is the perfect time to rediscover the service, comfort and warmth that come with flying Malaysia Airlines. For more information and to book, visit offical website  or the mobile app now.

-Malaysia Airlines.

Malaysia Airlines Travel Fair (MATF) Launches in Indonesia with Exclusive Travel Deals

 

Malaysia Airlines is pleased to launch its Malaysia Airlines Travel Fair (MATF) in Indonesia, offering travellers the opportunity to enjoy up to 25% off on fares to a wide range of international and regional destinations. Available for booking from 23 July to 10 August 2025, these exclusive fares are perfect for planning immediate getaways or future adventures, with travel valid through 31 May 2026. 

This limited-time offer encourages travellers to plan their next adventure to some of the world’s most sought-after cities — including Kuala Lumpur (KUL), Chiang Mai (CNX), Tokyo (NRT), Seoul (ICN), Hong Kong (HKG), Shanghai (PVG), Brisbane (BNE), Singapore (SIN), Da Nang (DAD), the Maldives (MLE), and many more. 

As a full-service carrier, Malaysia Airlines ensures a premium travel experience with complimentary meals,generous baggage allowance, and unlimited Wi-Fi on eligible flights. Customers who book directly via theMalaysia Airlines website or mobile app can enjoy a host of exclusive benefits, including free refunds and unlimited complimentary rebooking on selected fares. Travellers can further enhance their journey with a range of personalised options, such as seat selection, Chef-on-Call meals, lounge access, and more. 

Direct bookings also unlock up to 15% savings on the next flight, along with special child fare discounts –making it even easier for families to travel with comfort and convenience. As part of its commitment to enriching the travel journey, Malaysia Airlines’ Bonus Side Trip (BST) programme invites international passengers to double their adventure with a stopover in Malaysia. This exclusive offer provides a complimentary domestic return flight to one of seven exciting destinations –including Penang, Langkawi, Johor Bahru, and Kota Bharu – with passengers only required to cover the applicable taxes. Fully integrated into the international ticket fare, this initiative transforms every visit into a multi-destination experience, offering travellers the chance to explore Malaysia’s rich culture and diverse attractions. 

Adding further value to this campaign, Enrich members will enjoy an additional 5% discount on MATFfares. Travellers who are not yet members are encouraged to sign up for free to enjoy this special offer and begin earning Enrich Points that can be redeemed for flights, upgrades, and other lifestyle rewards. 

Whether you’re planning a long-awaited reunion, a cultural exploration, or a relaxing retreat, MATF is theperfect opportunity to make every trip more rewarding. With Malaysia Airlines, it’s not just about reaching your destination – it’s about the warmth, comfort, and care you experience along the way. 

For more information and to book, visit www.malaysiaairlines.com or download the Malaysia Airlines mobile app today.

-Malaysia Airlines.