Tourism Malaysia And AirAsia Move Strengthen Partnership To Inspire More Travel To Malaysia

 

KUALA LUMPUR – Tourism Malaysia and AirAsia MOVE (MOVE) have launched the Oh Sem Malaysia! campaign aimed at boosting travel across the country, highlighting its secondary cities and hidden gems. The initiative expands the public-private strategic partnership, which offers curated travel experiences, destination-led promotions, and exclusive deals, in line with the ongoing Visit Malaysia 2026– 2027 campaign.

The strategic partnership will focus on campaigns and travel promotions that encourage domestic travel for Malaysians, as well as inspiring travellers to explore and venture beyond the usual hotspots. This will further strengthen Malaysia’ s appeal in various tourism segments, including cultural heritage, gastronomy, hospitality, eco-tourism, and more.

YBhg. Datuk Manoharan Periasamy, Chairman of Tourism Malaysia, said, “Our collaboration with AirAsia MOVE provides us with a great opportunity to reach more Malaysians and inspire them to discover the many destinations and experiences available across the country during the Visit Malaysia 2026– 2027 campaign. Domestic tourism continues to play an important role in supporting local tourism businesses and communities, and through active joint campaigns and promotions, we hope to encourage more Malaysians to travel locally and experience Malaysia’ s abundance of offerings, ranging from gastronomy to natural landscapes and more.”

-Tourism Malaysia.