Tourism Malaysia Continues Impactful Roadshow To Australia | Second Stop In Sydney

 

SYDNEY — Building on the momentum from its successful first stop in Melbourne, Tourism Malaysia continued its Roadshow to Australia with the second city programme held in Sydney on 27 August 2026. The initiative forms part of Tourism Malaysia’s ongoing efforts to strengthen international tourism ties and intensify promotional activities for Visit Malaysia 2026–2027 (VM2026–2027).

Led by Mr Mohamad Libra Lee Haniff, Director of International Promotion Division (Americas, Europe & Oceania), the Sydney programme highlighted key tourism pillars including VM2026–2027, the Malaysia My Second Home (MM2H) programme, and Malaysia’s medical tourism offerings through the Malaysia Healthcare Travel Council (MHTC).

The delegation comprised 20 Malaysian organisations, representing travel agencies, hotels and resorts, tourism product operators, associations, and MM2H agents. The Sydney session recorded an encouraging turnout of approximately 170 Australian buyers, bringing the total number of buyers engaged across both Melbourne and Sydney to around 300. This strong participation underscores the continued interest of the Australian market and provides an expanded platform for Malaysian industry players to forge new partnerships, strengthen existing business ties.

The networking dinner in Sydney also featured engaging cultural elements, including a lucky draw session and a lively batik and kain pelikat fashion showcase, offering guests a colourful glimpse into Malaysia’s heritage while enhancing the overall event experience.

Through this second-city roadshow, Tourism Malaysia continues to reinforce collaboration with Australian tour operators, hotels, airlines, and ensuring Malaysia remains a preferred destination not only for leisure travel but also for long-stay programmes, cultural exchanges, and lifestyle migration.

-Tourism Malaysia.

Malaysia Strengthens Australian Travel Trade Partnerships Through Roadshow To Australia

 

MELBOURNE — In a bold step to further strengthen international tourism ties and amplify momentum for the ongoing Visit Malaysia 2026-2027 (VM2026–2027) campaign, Tourism Malaysia has kicked off an impactful Roadshow to Australia. The roadshow runs in Melbourne (25 August) and Sydney (27 August), bringing together industry leaders and tourism stakeholders to strengthen tourism partnerships and showcase Malaysia’s vibrant tourism offerings under the unifying banner of Malaysia MADANI. 

Spearheaded by Mr Mohamad Libra Lee Haniff, Director of International Promotion Division (Americas, Europe and Oceania), the Roadshow to Australia promotes VM2026–2027, the Malaysia My Second Home (MM2H) programme, and Malaysia’s medical tourism through the Malaysia Healthcare Travel Council (MHTC), in an effort to elevate the nation’s reputation and image as a sustainable and culturally rich travel destination. 

The Malaysian delegation comprises 20 organisations, including travel agencies, hotels and resorts, associations, and MM2H agents, united in their goal to boost business opportunities through business-to-business (B2B) meetings, Malaysian Trade Evening sessions, and strategic networking events. Across both Melbourne and Sydney, the roadshow is expected to attract an estimated 300 buyers, further strengthening engagement and expanding Malaysia’s reach within the Australian market. These sessions aim to promote Malaysia’s multicultural appeal, modern infrastructure, and continued commitment to sustainable tourism. 

Malaysia remains a leading travel destination in the Australian market, with visitor interest continuing to grow. As of June 2026, Malaysia recorded a total of 252,086 Australian visitors, representing an 8.1 per cent increase compared with 233,147 visitors from the same market in the corresponding period last year. This strong performance reflects the resilience and growing importance of the Australian market in sustaining Malaysia’s tourism momentum and broadening its global appeal. 

Mr Mohd Amirul Rizal Abdul Rahim said, “Australia remains one of Malaysia’s key medium-haul markets, and this mission is a timely opportunity to renew partnerships and invite more Australians to rediscover Malaysia. With Visit Malaysia 2026 now in full swing and continuing into 2027, we are intensifying efforts to attract high-value travellers who appreciate our diversity, hospitality, and evolving tourism experiences.” 

Through this roadshow, Tourism Malaysia will continue to solidify partnerships with Australian tour operators, airlines, and media, ensuring Malaysia remains a preferred destination not only for holidays but also for long-stay programmes, cultural exchanges, and lifestyle migration. 

The Roadshow to Australia serves as a pivotal platform to deepen Australia–Malaysia tourism ties while showcasing Malaysia’s cultural heritage, hospitality, and sustainable offerings, in line with VM2026–2027. This roadshow also reinforces the nation’s standing as a leading travel destination in the Asia-Pacific region, attracting travellers seeking enriching and culturally immersive experiences.

-Tourism Malaysia.