Mega Fam: Tourism Malaysia Welcomes 55 International Media And Trade Delegates In Conjunction With Citrawarna 2026

 

KUALA LUMPUR — Tourism Malaysia hosted a Meet & Greet session for the Mega Fam Programme in conjunction with Citrawarna 2026 at DSR Taiko Berhad, bringing together 55 delegates comprising media, travel agents, Key Opinion Leaders (KOL) and marketing representatives from Tourism Malaysia overseas offices, representing 13 countries in the Asia Pacific region. 

Held over five days from 23 to 27 July 2026, the programme forms part of Tourism Malaysia's strategic effort to generate international media coverage and trade engagement in support of the Visit Malaysia 2026 (VM2026) campaign that is planned for an extension through 2027. 

The 55-people delegation comprises 30 media, 17 travel agents, 5 KOLs and 3 marketing representatives from Tourism Malaysia overseas offices. The participants were from various cities including Jakarta, Medan, Bangkok, Phnom Penh, Vientiane, Manila, Ho Chi Minh City, Taipei, Shanghai, Guangzhou, Beijing, Hong Kong, Seoul, Tokyo, Mumbai, New Delhi, Chennai, Sri Lanka, Dhaka and Sydney. 

Present at Meet & Greet session, YBrs. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, said: "This Mega Fam is a strategic investment in the international visibility we need to hit our VM2026 numbers. When 55 media, trade and content partners from 13 markets experience the Colours of Malaysia here and carry that story home, it converts into exactly the kind of visit intent this campaign is built on. Programmes like this, combined with stops at some of our great destinations, are how we turn a single trip into coverage across our most important source markets." 

The enriching trip begins at DSR Taiko Berhad, home to the world's first Musang King gelato and durian orchard experience. The Mega Fam delegates were involved in a brand introduction, an orchard discovery tour featuring the Musang King tree, a harvest demonstration and traceability showcase, and a sharing session with the founder and management team. 

To highlight Malaysian rich heritage food and gastronomy, the delegates were brought for dinner at IRAMA Signature IOI City Mall, Putrajaya. The restaurant presents Warisan Tradisi Melayu, a vibrant fusion of traditional Malay recipes and contemporary global flavors tailored for international visitors. It illustrates the preservation and evolution of Malay heritage while adapting to global preferences, enhancing accessibility for international visitors. 

Delegates also attended the official Launching Ceremony of Citrawarna 2026 at Dataran Merdeka on 25 July, before continuing to Kuala Selangor, as well as craft and gastronomy sites in Kuala Lumpur over the remainder of the five-day programme, offering a comprehensive showcase of Malaysia's tourism diversity. 

Tourism Malaysia expects the programme to generate impactful print, digital, and broadcast coverage across all 13 source markets represented. By transforming these immersive experiences into compelling global narratives, the initiative will reinforce Malaysia's positioning as a world-class destination for gastronomy, heritage and culture. 

As the VM2026 campaign approaches its concluding phase, the momentum generated by this Mega Fam will be instrumental in capturing the hearts of global travellers and paving the way for a successful tourism year in 2027.

-Tourism Malaysia.

Mega Fam Programme Returns: Tourism Malaysia Welcomes Global Media Representatives In Conjunction With Rain Rave Water Music Festival

 

KUALA LUMPUR - Under the Mega Familiarisation Trip (Mega Fam) Programme series, Tourism Malaysia hosted over 40 international media representatives from 30 April to 4 May 2026. Held alongside the World Labour Day Celebration cum Rain Rave Water Music Festival 2026, the festival presents an exciting opportunity to welcome visitors from across the region and beyond, offering a shared cross-cultural experience in Malaysia.

The Rain Rave Water Music Festival is positioned as a strategic urban tourism activation featuring three main zones celebrating Malaysia's heritage, culinary variety, and vibrant music scene. Visitors could enjoy the Rhythm of Cultures craft bazaar, the Rhythm of Flavours food market with 50 diverse stalls, and the Rhythm of Rain main stage for live performances. Together, these elements bring together tourism industry players, creative partners, and commercial stakeholders, while driving visitor traffic and stimulating spending across the retail, hospitality and services sectors.

In the spirit of enhancing the Visit Malaysia 2026 (VM2026) campaign, the Mega Fam Programme welcomed 41 media representatives from East Asia, Oceania, South Asia and Southeast Asia including Australia, Cambodia, China, India, Indonesia, Japan, Laos, South Korea, Thailand and Vietnam. This initiative serves as a strategic platform to strengthen engagement with international media, while positioning Malaysia as a destination renowned for its rich cultural diversity and dynamic tourism offerings, in line with the VM2026 theme, Malaysia: A Culturally Rich and Sustainable Destination.

-Tourism Malaysia.

Program Eat.Stay.Love : Kuala Lumpur

 

Tourism Malaysia melalui Bahagian Komunikasi Korporat telah menganjurkan Program Eat.Stay.Love : Kuala Lumpur Edition pada 16 hingga 17 Ogos 2025.

Program ini melibatkan seramai 35 peserta terdiri daripada wakil media, pempengaruh tempatan serta ASEAN (Singapura, Indonesia dan Thailand), penggiat industri pelancongan dan para pegawai Tourism Malaysia dengan objektif menonjolkan Kuala Lumpur sebagai destinasi pelancongan bandar yang berteraskan gastronomi, budaya dan komuniti, di samping memperkukuh publisiti Tahun Melawat Malaysia 2026 (VM2026) melalui kolaborasi bersama media dan pempengaruh serantau.

Antara lokasi ikonik yang dikunjungi termasuk Zhongshan Building, Irama Dining, Immersify Kuala Lumpur, Lalaport, Kwai Chai Hong, Central Market, Forest Research Institute Malaysia (FRIM) turut diperkenalkan kepada peserta yang terlibat.

Program ini turut menampilkan sesi demonstrasi masakan Melayu tradisional bersama Dato' Chef Ismail Ahmad di lokasi ikonik Kwai Chai Hong. Selain itu, sesi Meet &  Greet bersama maskot rasmi VM2026, Wira dan Manja juga turut dilaksanakan, dan pengunjung diberi peluang untuk berinteraksi dan bergambar bersama maskot rasmi VM2026, secara tidak langsung inisiatif ini dapat membantu mempromosikan kempen VM2026 kepada masyarakat secara lebih dekat.

-Tourism Malaysia.

MOTAC perhebat promosi TMM 2026 di peringkat antarabangsa

 

KUALA LUMPUR, 30 Julai - Kementerian Pelancongan, Seni dan Budaya (MOTAC) giat memperhebat promosi Tahun Melawat Malaysia 2026 (TMM 2026) di peringkat antarabangsa menerusi pelbagai inisiatif strategik, khusus bagi menarik kehadiran pelancong berkualiti tinggi serta pelaburan mampan dalam sektor pelancongan negara. 

Timbalan Menterinya, Datuk Khairul Firdaus Akbar Khan berkata antara langkah utama yang diambil adalah melalui kerjasama erat dengan agensi pelancongan luar negara menerusi pejabat Tourism Malaysia di luar negara. 

"Usaha ini dilaksanakan melalui pelaksanaan kempen promosi bersasar menggunakan platform digital dan media sosial antarabangsa seperti Facebook, Instagram, TikTok dan YouTube, yang mampu memberi capaian meluas serta berimpak tinggi. 

"Selain itu, MOTAC turut menyertai pameran pelancongan antarabangsa berprestij seperti World Travel Market (WTM) di London, ITB Berlin, Arabian Travel Market dan ASEAN Tourism Forum, bagi memperluas rangkaian industri dan mempromosi destinasi Malaysia kepada pasaran global. 

"Turut diberi tumpuan ialah kempen kolaboratif bersama rakan strategik seperti syarikat penerbangan, agensi pelancongan dalam talian dan pengendali pelancongan bagi menyediakan pakej menarik dan bersepadu," katanya ketika menjawab soalan tambahan Ahli Parlimen Masjid Tanah, Datuk Mas Ermieyati Samsudin pada sesi jawab lisan di Dewab Rakyat, di sini hari ini. 

Terdahulu, Mas Ermieyati mengemukakan soalan berhubung rancangan MOTAC dalam memperhebat promosi TMM 2026 di media antarabangsa.

Khairul Firdaus berkata MOTAC memberi penekanan kepada naratif konsisten yang mengetengahkan pengalaman autentik, kelestarian serta pelancongan berkualiti. 

Beliau berkata, produk pelancongan berasaskan budaya, warisan dan alam semula jadi seperti eko-pelancongan, pelancongan makanan, Islamik, kesihatan dan komuniti terus dipromosikan sebagai aset utama. 

"Naratif turut diperkukuh melalui penceritaan kisah kejayaan tempatan yang menyentuh emosi pelancong dan mampu membina hubungan jangka panjang. 

"Di samping itu, kementerian komited mempertingkat pengalaman pelancong dengan pembangunan infrastruktur pelancongan, kemudahan digital serta kempen kesedaran yang berfokuskan TMM 2026," katanya. 

Katanya, dalam usaha menarik pelancong berkualiti tinggi, MOTAC memberi tumpuan khusus kepada segmen pelancong dari negara berpendapatan tinggi serta pasaran khusus seperti pelancongan perniagaan dan mewah. 

Inisiatif itu turut merangkumi pembangunan destinasi melalui pensijilan hijau dan pelaksanaan prinsip pelancongan bertanggungjawab, yang diyakini akan menarik minat pelabur dan pelancong beretika. 

"MOTAC menegaskan bahawa TMM 2026 bukan sekadar acara promosi, tetapi berperanan sebagai pemangkin utama pemulihan dan pertumbuhan industri pelancongan negara pasca pandemik. 

"Malaysia disasarkan muncul sebagai destinasi pelancongan yang bukan sahaja menarik, tetapi juga mampan, inklusif dan bernilai tinggi di mata dunia," katanya.

-berita rtm.

Tourism Malaysia – Srilankan Airlines Fam Trip Brings Prominent Media To Promote Malaysia

 

PUTRAJAYA, 30 June 2025 - In a strategic move to boost arrivals from Sri Lanka in conjunction with the Visit Malaysia 2026 (VM2026) global campaign, Tourism Malaysia, in collaboration with SriLankan Airlines, recently hosted a familiarisation trip (FAM Trip) for a group of prominent Sri Lankan media practitioners to promote Malaysia as a preferred tourist destination.

This initiative is one of two planned with the airline to capture the Sri Lankan market, with a follow-up trip for travel agents scheduled for the third quarter of 2025.

The six-day, five-night (6D5N) programme, held from 24 to 29 June 2025, featured seven invited media representatives who explored Putrajaya, Melaka, Genting Highlands, and Kuala Lumpur. The programme aimed to immerse participants in Malaysia’s vibrant city life while providing content creation opportunities focusing on the country’s iconic attractions and cultural heritage.

-Tourism Malaysia.

Program Star Healing 2025 Di Kuala Selangor Anjuran Tourism Malaysia Dan Tourism Selangor

 

Tourism Malaysia melalui Pejabat Tourism Malaysia Wilayah Tengah bersama Tourism Selangor telah menganjurkan 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐒𝐭𝐚𝐫 𝐇𝐞𝐚𝐥𝐢𝐧𝐠 𝟐𝟎𝟐𝟓 𝐛𝐞𝐫𝐦𝐮𝐥𝐚 𝐝𝐚𝐫𝐢  𝟐𝟒 𝐡𝐢𝐧𝐠𝐠𝐚 𝟐𝟔 𝐉𝐮𝐧 𝟐𝟎𝟐𝟓 bertempat di Kuala Selangor.

Program ini telah melibatkan seramai 46 peserta terdiri daripada, pengamal media dan pempengaruh media sosial tempatan serta para pegawai Tourism Malaysia, Tourism Selangor, Canon Malaysia dan Sahabat Langit Utara (SALUT).

Program ini diadakan bertujuan untuk mempromosi produk – produk pelancongan di Kuala Selangor serta bengkel Cerapan Bintang (stargazing) di De Palma Resort, Kuala Selangor bersama Datin Rafidah Binti Idris Pengarah Kanan Bahagian Domestik dan Acara, Puan Azimah Binti Azi Timbalan Pengarah Bahagian Pembangunan Pakej, Puan Renuga Devi Sivamoorthy Pengurus Pembangunan Produk Dan Pakej , Sahabat Langit Utara (SALUT) dan rakan strategik Canon Malaysia. Para peserta turut berpeluang menghasilkan teleskop (DIY) dengan bimbingan daripada Sahabat Langit Utara bagi menyokong 𝐊𝐞𝐦𝐩𝐞𝐧 𝐓𝐚𝐡𝐮𝐧 𝐌𝐞𝐥𝐚𝐰𝐚𝐭 𝐒𝐞𝐥𝐚𝐧𝐠𝐨𝐫 𝟐𝟎𝟐𝟓 𝐝𝐚𝐧 𝐬𝐞𝐛𝐚𝐠𝐚𝐢 𝐩𝐞𝐫𝐬𝐞𝐝𝐢𝐚𝐚𝐧 𝐮𝐧𝐭𝐮𝐤 𝐓𝐚𝐡𝐮𝐧 𝐌𝐞𝐥𝐚𝐰𝐚𝐭 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚 𝟐𝟎𝟐𝟔.

Program ini telah membawa para peserta untuk mengenali beberapa produk pelancongan di Kuala Selangor seperti 𝐊𝐮𝐚𝐥𝐚 𝐒𝐞𝐥𝐚𝐧𝐠𝐨𝐫 𝐌𝐮𝐫𝐚𝐥 𝐒𝐭𝐫𝐞𝐞𝐭 𝐀𝐫𝐭, 𝐁𝐮𝐤𝐢𝐭 𝐌𝐞𝐥𝐚𝐰𝐚𝐭𝐢, 𝐌𝐚𝐬𝐣𝐢𝐝 𝐑𝐚𝐣𝐚 𝐋𝐮𝐦𝐮, 𝐑𝐚𝐦𝐚𝐝𝐚𝐬 𝐏𝐨𝐭𝐭𝐞𝐫𝐲, 𝐒𝐞𝐥𝐚𝐧𝐠𝐨𝐫 𝐅𝐫𝐮𝐢𝐭 𝐕𝐚𝐥𝐥𝐞𝐲, 𝐄𝐚𝐠𝐥𝐞 𝐅𝐞𝐞𝐝𝐢𝐧𝐠 𝐝𝐢 𝐉𝐞𝐭𝐢 𝐏𝐚𝐬𝐢𝐫 𝐏𝐞𝐧𝐚𝐦𝐛𝐚𝐧𝐠.

Penutup program diserikan dengan aktiviti CSR Penanaman Anak Pokok di Selangor Fruit Valley melambangkan kerjasama strategik antara Tourism Malaysia dan Selangor Fruit Valley.

Tawaran pakej Star Gazing boleh didapati melalui pautan berikut: https://www.tourism.gov.my/.../Stargazing_Packages.pdf

-Tourism Malaysia.

Fam Trip for KOLs & Media from Taiwan to Sarawak

 

Tourism Malaysia Taipei organized a KOL and Media Fam Trip to Mulu and Kuching, Sarawak from 2 – 8 December 2024, bringing together a group of 8 Taiwanese outdoor enthusiasts (4 KOLs and 4 editors of magazine/online media) from diverse backgrounds, including jungle trackers, mountain climbers, marathoners, and lifestyle travelers. This trip was fully sponsored by the Sarawak Tourism Board (STB) and Malaysia Airlines Berhad (MAB). Additionally, 3 pax from MAB AV team joined the trip to document the journey via video/photo along each itinerary together with 1 pax from TM Taipei.

Highlights of the trip included jungle trekking and cave exploration at Mulu National Park (Deer, Lang, Wind, and Clearwater Caves), as well as a longboat ride on Sungai Melinau. The group enjoyed their 3D2N stay at the Mulu Marriott.

In addition to Mulu, the group visited and experienced the Semenggoh Wildlife Centre, Annah Rais Longhouse, Tasik Biru Sarawak Delta Geopark, Kuching Heritage Trail, Borneo Culture Museum, and embarked on a Royal Kuching Cruise. To fully immerse themselves in Sarawak's gastronomy, the group dined at Telang Usan Restaurant, savored seafood at Top Spot hawkers, experienced Bidayuh flavors at Jak Ma'an and butter coffee at traditional coffee shop at Kai Joo Lane, enjoyed a local breakfast like Laksa Sarawak and Kolo Mee at Choon Hui Cafe, visited night market and dine at The Post in Siniawan and even participated in a hands-on cooking experience at Annah Rais.

The group was also invited to the STB Media Night on 6 December at the Imperial Hotel, together with other invited local and international media from Brunei, Indonesia, Singapore, and the USA. This provided a valuable networking opportunity and additional memorable experiences for the group, since almost half of them had never visited Malaysia before.

-Tourism Malaysia.

Media Fam Trip from Taiwan To Malaysia

 

6 June 2024 - A networking session with travel agents and media from Taiwan, held in conjunction with the Mega Sale Carnival 2024 and the Agents and Media Fam Trip from Taiwan to Malaysia (June 5–10, 2024), brought together 4 travel agents, 5 media representatives, and industry partners at TRX KL for an evening of collaboration and engagement.

-Tourism Malaysia.

Tourism Malaysia hosted a MICE Outbound Agents Fam Trip from Turkiye

 

Tourism Malaysia in strategic collaboration with Emirates, hosted a MICE Outbound Agents Fam Trip from Turkiye, focusing on enhancing Malaysia's tourism promotion in the Turkish market, specifically in the MICE segment.

Six participants explored key destinations in Kuala Lumpur, Selangor, and Penang. Mr. Iskandar Mirza Mohd Yusof, Senior Director of International Promotions (AERO) to welcome and engage with the participants.

-Tourism Malaysia.

Tourism Malaysia Organised Fam Trip For Osaka Agents And Media

 

Tourism Malaysia, in collaboration with Malaysia Airlines, InterContinental KL, and the Kuala Langat Municipal Council, hosted a Fam Trip for three travel agents and two media representatives from Osaka, from May 14th-16th, 2024.

Highlights included a visit to GMBB in Bukit Bintang and a guided tour of Fusion Wayang Kulit by its founder, Mr. Tintoy Chuo. The group also visited an English language center, where Japanese students led tours of the classes and facilities. The trip concluded with an informative Q&A session with Ms. Lau Wai Cheng, General Manager and Deputy President of the National Association of Private Educational Institutions (NAPEI), and three Japanese students, along with a briefing on Edu+ packages. 

This initiative aimed to showcase Malaysia's rich cultural heritage and educational offerings.

-Tourism Malaysia.

Singapore media reps get first-hand experience on Malaysia’s cultural offerings

 

Singapore media representatives and KOLs at Langkawi’s Eagle’s Nest SkyWalk

Tourism Malaysia Singapore recently hosted the Malaysia Familiarisation Programme for Singapore’s media representatives and key opinion leaders from May 6 to 11.

In collaboration with AirAsia, Penang Global Tourism, Langkawi Development Authority, Tropical Charters Sunset Cruise, Pelangi Beach Resort and Spa, and Dream Forest Langkawi, this initiative aimed to showcase Malaysia’s unique appeal as a premier tourist destination, further enhancing its positive image among Singaporean travellers. It enabled participants to explore unique tourism offerings of Penang and Langkawi, emphasising the concept of dual-city holidays in Malaysia.

Participants, representing magazines, newspapers, and online platforms, enjoyed luxurious accommodations at The George Penang, explored the Kubang Badak Biogeotrail, and immersed themselves in the magical adventure of Dream Forest Langkawi.

The programme gave participants a first-hand insight into the cultural experiences awaiting visitors, such as batik painting at Atma Alam Batik Art Village in Langkawi and visits to iconic attractions like The Habitat Penang Hill and Escape Penang.

The director general of Tourism Malaysia, expressed optimism about the programme’s impact in boosting arrivals and promoting Malaysia as a preferred tourist destination for Singaporean travellers, capitalising on the strong cultural and historical connections between the two nations, in gearing up for Visit Malaysia 2026.

-TTG Asia.

Vietnamese Media & Travel Bloggers Discover The Beauty Of Land Below The Wind Through “FEEL SABAH” Fam Trip

 

HO CHI MINH CITY, 27 March 2024 – Tourism Malaysia Ho Chi Minh, in collaboration with Sabah Tourism Board and Malaysia Aviation Group (MAG) excitedly welcomes media representatives and travel bloggers from Vietnam to Kota Kinabalu, Sabah for ‘Feel Sabah’ Media Familiarisation Trip (FAM Trip) from 25 to 30 March 2024.

The six-days, five-nights itinerary awaits participants to embark on an exciting journey, exploring iconic destinations such as the luxurious Gayana Marine Resort, the pristine Sepanggar Island, and the majestic Kiulu River. They will also experience the serenity of Our Land Eco Farm, the breathtaking Ranau highlands, the unique Desa Cattle Dairy Farm, the Sabah Tea Cottage, the vibrant Mari-Mari Cultural Village, and the enchanting Klias Wetlands in Beaufort.

The "Feel Sabah" FAM Trip serves as a gateway to introduce unique tourist destinations and showcase the captivating diversity and cultural richness of Malaysia while fostering a deeper connection between Tourism Malaysia, esteemed Vietnamese media outlets, and influential travel bloggers like Mr Tran Dang Dang Khoa and Mr Tran Viet Phuong.

This collaboration fosters opportunities for further cooperation and strengthens the connection between the two nations, aiming to significantly increase Vietnamese tourist arrivals in Malaysia, thus solidifying its position as a premier travel destination for Vietnamese travellers.

Madam Nor Hayati Zainuddin, Director of Tourism Malaysia in Vietnam, stated: "We are delighted to partner with Vietnamese media and travel bloggers to unveil Sabah's remarkable biodiversity, natural wonders, and rich cultural tapestry as we gear up for Visit Malaysia 2026.

“This trip aligns perfectly with the growing Vietnamese travel trend towards sustainable, nature-focused, and culturally immersive destinations. We hope this unforgettable experience inspires countless Vietnamese travellers to visit Malaysia in the future as Sabah welcomed over 1,600 Vietnamese arrivals in 2023.”

-Tourism Malaysia.

Nasi Lemak among three Malaysian heritage nominees for UNESCO World Heritage status

 

KUALA LUMPUR: Three Malaysian 'symbols' have been listed as candidates this year for inclusion in the United Nations Educational, Scientific and Cultural Organisation's (Unesco) World Heritage List.

They are Kompleks Gua Taman Negara Niah in Sarawak, Kebaya Malaysia, and Nasi Lemak.

Tourism, Arts, and Culture (MOTAC) Minister Datuk Seri Tiong King Sing said this is in line with the ministry's commitment to promote the country's heritage.

He said following the listing, 2024 would be considered a Heritage Year which holds great significance for Malaysia.

"Among them (heritage listed) is the Archaeological Heritage of Kompleks Gua Taman Negara Niah in Sarawak, named as a deserving candidate for World Heritage recognition.

"Meanwhile, the 'Kebaya Malaysia', jointly applied with neighbouring countries Brunei, Singapore, Indonesia and Thailand, has been nominated as a candidate for Unesco Intangible Cultural Heritage, representing humanitarian culture.

"The nomination of Malaysia's Breakfast Culture, including Nasi Lemak, is also an effort by the ministry to ensure that the people's traditional meal is recognised as the National Heritage Food of Malaysia and will not be claimed by other nations."

He said this in a speech text for MOTAC's Media Appreciation Gala 2024 held in Sunway Resort Hotel, Petaling Jaya, yesterday.

The gala invited local media groups which include New Straits Times Press (NSTP), Bernama, Star Media Group Berhad, Astro, RTM, and Sin Chew Daily.

Group managing editor Datuk Ahmad Zaini Kamaruzzaman represented NSTP in receiving a certificate of appreciation from the minister.

On a different note, Tiong expressed hope to attain more achievements through various programmes and initiatives that will be carried out this year with the help of the media.

This includes Visit Melaka Year 2024, Asean Tourism Forum 2025, World Tourism Day, World Tourism Conference 2025, and most importantly, Visit Malaysia 2026, he said.

"I hope that the media will continue to be our strategic partners in successfully promoting, and enhancing tourism and cultural programmes, and elevating Malaysia's tourism industry onto the global stage.

"Your close collaboration is crucial, especially in driving the upcoming Visit Malaysia 2026 campaign.

"With the assistance and support from the media, we believe that together we can achieve greater goals in showcasing the beauty and uniqueness of our country's tourist destinations to the world," he said.

-nst online.

LADA Dan Media Berpisah Tiada - "Naturally Langkawi"

 

10-12 Februari 2024 - LADA telah menjemput beberapa media terkemuka Malaysia iaitu Radio Televisyen Malaysia (RTM) Headquarter, Places Malaysia, NU Ideativ (Pa & Ma – Keluarga dan Libur) dan New Straits Times (NST) bagi membuat liputan mengenai acara Fenomena Sandbar Walk di Tanjung Rhu Langkawi yang berlaku setahun sekali.

Media-media ini turut meninjau & membuat liputan produk-produk pelancongan baru seperti berikut:

1. Langkawi Eagle Nest’s Skywalk yang akan dibuka tidak lama lagi.

2. Dream Forest Langkawi yang memaparkan keindahan immersive light dan penceritaan lagenda Langkawi.

3. Pulau Beras Basah bagi pakej island hopping.

4. Pulau Singa Besar yang kaya dengan terumbu karang dan habitat pelbagai hidupan laut.

5. Gastronomy Langkawi

6. Pulau Tuba

Antara yang menjadi tajuk penting kepada program lawatan ini adalah liputan media mengenai penglibatan komuniti Pulau Tuba di dalam sektor pelancongan dengan pengendalian perkhidmatan melalui Koperasi Komuniti Kepulauan Tuba dan Selat Berhad (KOPTUBAS). Media telah berpeluang melihat & merasai sendiri aktiviti pelancongan penduduk di Pulau Tuba bagi meningkatkan ekonomi mereka.

-LADA.

Lawatan Media Influencer Cuti-cuti Malaysia 2023 Teroka Produk Pelancongan Menarik Di Perlis

 

KANGAR, 11 Disember 2023 - Seramai 10 pengamal media terdiri daripada wakil media elektronik, penghasil kandungan serta pempengaruh media sosial dibawa menyertai Program Lawatan Media Influencer Cuti-Cuti Malaysia Perlis 2023 anjuran Tourism Malaysia selama tiga hari dua malam untuk meneroka produk-produk ekopelancongan, pelancongan minat khas dan gastronomi di sekitar Arau, Padang Besar dan Kangar.

Berlangsung dari 6-8 Disember 2023, program lawatan suai kenal tersebut bertujuan meningkatkan penglibatan media bagi membantu mempromosikan produk-produk pelancongan domestik yang dilawati secara dalam talian, khususnya di media sosial.

Antara lokasi yang diketengahkan dalam lawatan kali ini ialah pengalaman meneroka Gua Wang Burma di Padang Besar yang terletak dalam jajaran Perlis Geopark. Produk pelancongan tersebut merupakan antara salah satu destinasi yang ditawarkan dalam 41 Pakej Ekopelancongan Negeri Perlis oleh lapan pengusaha pelancongan di bawah kelolaan Tourism Malaysia.

Para peserta memulakan eksplorasi dengan cabaran aktiviti yang menguji adrenalin di ATV Bintong selain meneroka keunikan Kangar Street Art dan menyertai program Sembang Santai Media bersama penggiat industri pelancongan Negeri Perlis di Kafe Fairy Le Phenomenal.

Keesokan harinya, para peserta mengunjungi Galeri Diraja Arau bagi melihat pameran koleksi diraja Perlis serta bertolak ke Gua Kelam untuk majlis pelancaran Pakej Ekopelancongan Negeri Perlis yang dirasmikan oleh Encik Mohamed Amin Yahya, Pengarah Kanan Bahagian Domestik & Acara Tourism Malaysia. Pakej tersebut merupakan sebahagian daripada inisiatif untuk mempromosikan negeri Perlis sempena Tahun Melawat Perlis 2024-2025.

Produk pelancongan lain yang turut dilawati ialah Taman Rimba Herba Perlis dan Arked Niaga Padang Besar selain menikmati pemandangan indah matahari terbit di Wang Kelian Viewpoint.

Dato’ Dr. Ammar Abd. Ghapar, Ketua Pengarah Tourism Malaysia berkata, program ini diharap dapat memberikan pendedahan tentang produk-produk pelancongan yang dilawati selain mengeratkan jalinan kerjasama dengan pihak media serta penggiat industri pelancongan tempatan.

“Menerusi publisiti yang diraih melalui penganjuran program ini, kita harap usaha ini dapat meningkatkan lagi permintaan orang ramai untuk melancong serta menjana ekonomi masyarakat setempat sekali gus menyokong perencanaan Tahun Melawat Perlis 2024-2025 dan Tahun Melawat Malaysia 2026,” katanya.

-Tourism Malaysia.

Tourism Malaysia Media Explorace Unveiling Selangor's Hidden Gems Through An Enchanting Journey

 

SELANGOR, 9 November 2023 – Tourism Selangor, the State of Selangor Tourism Agency has played a pivotal role as a strategic partner in the recent Tourism Malaysia Media Explorace 2023, attracting the participation of over 80 media members both local and international, hailing from Brunei, Singapore, Philippines, Thailand and Indonesia from 8th to 10th of November 2023.

The captivating journey has delved deep into the hidden gems of Selangor, particularly in the districts of Sepang, Kuala Langat, and Petaling. The exploration has shed light on the state’s ecotourism, heritage, and cultural offerings, with visits to landmarks such as Bandar Palace in Jugra, Mah Meri Cultural Village, Banghuris Homestay, and the scenic Morib Beach.

In a momentous stride that coincided with the Tourism Malaysia Media Explorace 2023, Tourism Selangor has unveiled its TikTok Platform, @TourismSelangor during an event held at the Mardhiyyah Hotel & Suites in Shah Alam. This launching marked the platform’sfirst anniversary and highlighted Tourism Selangor’s strategic shift towards a digital-centric promotional approach. A staggering 90% of their efforts have transitioned to digital platforms, enabling them to deliver content that resonates more effectively with the public and aligns seamlessly with the principles of Tourism 4.0.

Azrul Shah Mohamad, the Chief Executive Officer of Tourism Selangor, in a statement, said, “A standout achievement for Tourism Selangor is the establishment of our TikTok platform, which has garnered not only over 2 Million likes but also over 75.2 Million views through the #PusingSelangorDulu. Today, we are thrilled to unveil our TikTok platform, celebrating the dedicated team behind this account, whose contributions have been instrumental in driving our domestic tourism initiatives to unprecedented heights.”

Dato’ Dr Ammar Abd. Ghapar, Director-General of Tourism Malaysia, said: “TOMER 2023 is the best avenue to strengthening public-private partnerships and promote tourism attractions in and around Putrajaya and Selangor, as participants will also create various tourism promotional content, including videos to be shared on social media, encompassing natural attractions, heritage, arts and culture.

As a commitment to the success of Visit Malaysia Year 2026, Tourism Malaysia has implemented diverse promotional and marketing activities to enhance the tourism sector's contribution to the nation's economic growth. "By organising TOMER 2023, we aim to boost the visibility of tourism products and strengthen public-private partnerships, making Malaysia a preferred tourism destination in the region," he stated.

With the support from GM Klang, Premiere Hotel Klang, Avante Hotel, Le  Meridien Petaling Jaya, One World Hotel and KSL Esplanade Hotel, the participants have brought back tourism vouchers and gifts valued at over RM 3,000. This tangible outcome not only highlights the success of the Tourism Malaysia Media Explorace 2023, but it serves as a pivotal stepping stone, in building robust connections and nurturing closer collaboration between Tourism Selangor, Tourism Malaysia and the esteemed members of the media.

-Tourism Malaysia.

Tourism Malaysia Media Explore Race (TOMER) 2023 Attracts International Participation To Promote Tourist Attractions In Putrajaya & Selangor

 

PUTRAJAYA, 8 November 2023 – The second edition of Tourism Malaysia Media Explore Race (TOMER) 2023 is back in collaboration with Perodua, Perbadanan Putrajaya and Tourism Selangor as strategic partners, attracting 80 media practitioners, including 18 international participants from Indonesia, Thailand, Singapore, the Philippines, and Brunei.

Held from 8 to 10 November 2023, the participants were flagged off by Dato’ Dr Ammar Abd. Ghapar, Director-General of Tourism Malaysia, at the Putrajaya International Convention Centre (PICC) today. In this year's challenge, participants will embark on a treasure hunt and exploration of Putrajaya's landmarks and also explore the coastal areas of Selangor in groups while driving Perodua-sponsored cars. Additionally, they will create various tourism promotional content, including videos to be shared on social media.

Among the eight checkpoints along the Putrajaya route are Dataran Putra, Astaka Morocco, Wetland Studio, Nasyrul Quran Complex, Anjung Floria, Equestrian Park, Secret Garden Putrajaya, and Tangga Putrajaya. Tourism Malaysia also provides KL Hop-On Hop-Off bus services to allow participants to enjoy the colourful panoramic night view of Putrajaya.

In Selangor, participants will go through six checkpoints the following day, starting at Homestay Banghuris, Pantai Bagan Lalang, Pantai Morib, Pantai Kelanang, Istana Bandar Jugra, and the Mah Meri Cultural Village at Pulau Carey. The adventure mission will conclude in Shah Alam with an award presentation ceremony at Mardhiyyah Hotel & Suites.

Dato’ Dr Ammar said: "The main objective of organising TOMER 2023 is to strengthen collaboration with mainstream and new media while providing extensive publicity and coverage for the latest tourism products in and around Putrajaya and Selangor, encompassing natural and coastal attractions, heritage, arts and culture.

"As part of the government's commitment towards the success of Visit Malaysia Year 2026, Tourism Malaysia has undertaken various promotional and marketing activities to boost the contribution of the tourism sector to the nation's economic growth.”

"Through the organisation of TOMER 2023, publicity for tourism products can be enhanced, in addition to strengthening public-private partnerships to make Malaysia a preferred tourism destination in the region," he said.

-Tourism Malaysia.

Konvoi Kembara Jalanan Tourism Malaysia #DAHSAMPAI Rancakkan Pelancongan Domestik

 

BUKIT JALIL, 2 September 2023 – Kempen pelancongan domestik dirancakkan dengan penganjuran Kembara Jalanan Tourism Malaysia #DahSampai yang melibatkan konvoi ke Kuala Terengganu dari 2 - 3 September 2023. Program dengan kerjasama Astro AWANI ini disertai oleh 17 kenderaan termasuk 5 mini karavan dengan keseluruhan seramai 40 peserta.

Siri jelajah ini diadakan bagi mempromosikan kandungan penjenamaan pelancongan (branded tourism content) menerusi program 7 episod Island Checkpoint, berkonsepkan pengalaman untuk menerokai pulau-pulau menarik di Johor, Kedah, Perak, Pulau Pinang, Terengganu, Sabah dan Sarawak.

Dato’ Dr. Ammar Abd Ghapar Ketua Pengarah Tourism Malaysia berkata, konvoi ini bertujuan untuk mempromosikan produk pelancongan tempatan melalui penganjuran acara di lapangan termasuk persinggahan di beberapa hentian (pit stop) di sepanjang perjalanan.

“Acara santai ini bertujuan untuk menyebarluas kempen pelancongan domestik “Inilah Masanya, Cuti-Cuti Malaysia” di samping mempromosikan produk pelancongan negeri sekaligus memperkasakan sektor pelancongan domestik,” katanya selepas melancarkan Majlis Pelepasan Konvoi di sini hari ini, yang turut dihadiri oleh Pengerusi Astro AWANI, Encik Henry Tan.

Beliau berkata pelbagai aktiviti turut dilaksanakan sepanjang perjalanan konvoi tersebut termasuk lintas langsung hentian (pit-stop) di mana pendengar saluran Radio ERA boleh melibatkan diri dengan pelbagai aktiviti menarik selain memenangi hadiah saguhati.

Selain itu, pelbagai aktiviti juga dianjurkan di KTCC Mall, Kuala Terengganu membabitkan aktiviti mesra keluarga dan kanak-kanak, persembahan kebudayaan, demonstrasi masakan, program bual bicara selain penampilan Skuad ERA bersama peserta delegasi konvoi dari Tourism Malaysia, Perbadanan Kemajuan Kraftangan Malaysia, Persatuan Spa Malaysia (AMSPA), Pertubuhan Kelestarian Ekosistem Alam (NEST) dan Sepang International Circuit (SIC).

Kolaborasi Tourism Malaysia bersama Astro AWANI ini adalah untuk memastikan kandungan berkaitan produk pelancongan diberi suntikan lebih kreatif seiring dengan kehendak pengguna ketika ini. Melalui jelajah ini, produk pelancongan tempatan juga akan diterjemah melalui kandungan televisyen dan digital.

-Tourism Malaysia.

“Networking Session And Dinner Tourism Malaysia With OPPO Malaysia In Conjunction With The #TeamPotraitExpert City Tour

 

August 2nd, 2023- Tourism Malaysia through the Domestic and Event Division forged an alliance with OPPO Malaysia to launch the much-anticipated #TeamPotraitExpert City Tour Program.

The event graciously brought together 43 skilled local and international photographers alongside esteemed lifestyle media and OPPO partnership members from CelcomDigi.

The participants embarked on a thrilling City Tour, traversing the city on the iconic Hop-On-Hop-Off Bus, snapping awe-inspiring photos that immortalized the city's most intriguing landmarks through the lens of OPPO's cutting-edge smartphone cameras.

The culmination of the event witnessed fierce competition, resulting in the celebration of four outstanding winners in an exquisite networking dinner at Chef Ismail's renowned restaurant, Rebung, This grand affair was graced by the presence of Tourism Malaysia's director-general, Dato’ Dr. Ammar Abd Ghapar, senior officers of Tourism Malaysia as well as distinguished representatives from OPPO Malaysia, OPPO Global, and CelcomDigi.

The synergy between Tourism Malaysia and OPPO Malaysia showcased the harmonious blend of photography, culture, and technology, leaving a lasting impact on promoting Kuala Lumpur as a premier tourist destination.”

-Tourism Malaysia.

Program 'Exploration & Experiential of Segamat' oleh Tourism Malaysia Wilayah Selatan

 

Segamat, 12 Jun 2023: Tourism Malaysia Wilayah Selatan - Johor telah menganjurkan program 'Exploration & Experiential of Segamat' selama empat hari dari 9 hingga 12 Jun 2023 yang disertai oleh 33 orang peserta terdiri daripada media arus perdana dan media baharu, influencer, agensi pelancongan, serta wakil daripada pejabat MOTAC negeri Melaka dan Johor. 

Program anjuran Tourism Malaysia ini merupakan salah satu usaha dan inisiatif dalam mempromosikan lokasi atau segmen pelancongan lain yang ada di daerah Segamat seperti Air Terjun Sungai Bantang, Labis Sunrise  Farm, Homestay Smilian Felda Tenang, Cabin Hills Labis Eco Resort, Restoran RZ Ikan Baung dan aktiviti yang memfokuskan kepada segmen keluarga dan millennials dengan mengetengahkan tema produk dan destinasi pelancongan berteraskan 'family fun', eko pelancongan dan kembara.

Program ini juga bertujuan memberi pengalaman pertama kepada para peserta terutamanya wakil agensi pelancongan bagi merasai sendiri pengembaraan sepanjang program selain memberi idea dalam membangunkan pakej pelancongan baharu yang menarik dan berdaya saing.

Turut sertai sama YBhg Dato’ Salim bin Aman, Pengarah Jabatan Perhutanan Negeri Johor, bagi aktiviti di Taman Eko Rimba (TER) Sungai Bantang, dan penanaman pokok sempena program Penghijauan Malaysia 100 juta pokok.

Program ini juga sejajar dengan kempen terbaharu “Inilah Masanya, Cuti-Cuti Malaysia dengan menggiatkan pelancongan domestik sekaligus mengoptimumkan komunikasi strategik menerusi penglibatan media.

-Tourism Malaysia.