Sun Pharma Star Club Awards 2026 Strengthens Malaysia’s Position As A Leading Mice Destination For India

 

KUALA LUMPUR — Malaysia continues to strengthen its position as a preferred destination for Meetings, Incentives, Conferences and Exhibitions (MICE) from India by hosting the Sun Pharma Star Club Awards 2026, bringing together approximately 6,200 participants from across India. The programme, which runs from 31 August to 9 September 2026, combines corporate recognition, incentive travel, and destination experiences across Kuala Lumpur, Port Dickson, Genting Highlands, and Putrajaya. 

A key highlight, the Star Club Awards 2026, was held today at the Malaysia International Trade and Exhibition Centre (MITEC), featuring an awards presentation and entertainment programme to celebrate the achievements of Sun Pharma’s Star Club members. 

The programme also included a high-level meeting between Tourism Malaysia, Malaysia Convention & Exhibition Bureau (MyCEB), and Sun Pharmaceutical Industries Limited, underscoring the importance of strengthening Malaysia-India tourism relations and exploring opportunities to attract more high-value corporate and MICE groups to Malaysia. 

In attendance were Datuk Manoharan Periasamy, Chairman of Tourism Malaysia; Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia; Mr Mohd Akbal Setia, Deputy Director General (Promotions) of Tourism Malaysia; Ms Tan Mei Phing, Chief Executive Officer of MyCEB; Mr Dilip Shanghvi, Executive Chairman of Sun Pharmaceutical Industries Limited; and Mr Kirti Ganorkar, Managing Director of Sun Pharmaceutical Industries Limited. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, noted that Tourism Malaysia greatly appreciated Sun Pharmaceutical Industries Limited’s confidence in selecting Malaysia to celebrate the achievements of its Star Club members. 

“The participation of approximately 6,200 delegates from across India provides an excellent opportunity to showcase Malaysia not only as a leisure destination, but also as a preferred destination for MICE and business events,” said Mr Mohd Amirul Rizal Abdul Rahim. 

Throughout the programme, delegates will experience Malaysia’s diverse tourism offerings, including city tours, resort activities, KL Tower, Genting SkyWorlds Theme Park, the Genting Cable Car, shopping, and other destination experiences. The event is also expected to generate positive economic benefits across the tourism ecosystem, including accommodation, transportation, food and beverage, attractions, shopping, and event-related services. 

The hosting of the Sun Pharma Star Club Awards 2026 supports Tourism Malaysia’s efforts to further reinforce business events as part of Malaysia’s tourism appeal and strengthen the MICE segment while leveraging the momentum of Visit Malaysia 2026–2027 to attract more high-value visitors and international business events from India. 

From January to June 2026, Malaysia recorded 738,709 visitor arrivals from India. This reflects the confidence and interest of Indian travellers, particularly business travellers, in Malaysia’s holistic travel experiences, including vibrant cultural heritage, immersive culinary offerings, warm hospitality, world-class business functions, and nature-based getaways.

-Tourism Malaysia.

Tourism Malaysia Strengthens Support For Malaysia’s Business Events Industry At MBEW 2026

 

KUALA LUMPUR – Tourism Malaysia was honoured to be part of the 11th edition of Malaysia Business Events Week (MBEW) 2026, held from 3–5 August 2026 at the Kuala Lumpur Convention Centre.

Organised by the Malaysia Convention & Exhibition Bureau (MyCEB), the event was officially opened by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, following welcoming remarks by YB Dr. Sivakumar Varatharaju Naidu, Chairman of MyCEB. Also in attendance was YBrs. Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, reflecting Tourism Malaysia’s continuous support towards strengthening Malaysia’s business events sector and advancing the objectives of Visit Malaysia 2026 (VM2026).

Bringing together diplomatic representatives, international delegates and industry leaders from around the world, MBEW 2026 underscores Malaysia’s continued growth and recognition as a preferred destination for world-class business events.

The event also featured the BE xChange Walkabout, which provided a platform for exhibitors and industry partners to showcase innovative products, services and solutions while fostering valuable connections, collaborations and strategic partnerships within the business events ecosystem.

Through platforms such as MBEW 2026, Tourism Malaysia remains committed to supporting the growth of Malaysia's Business Events industry, fostering stronger industry collaboration and reinforcing the nation's position as a premier destination for world-class Business Events.

-Tourism Malaysia.

Tourism Malaysia And MyCEB Strengthen Presence In Central Asia Through Strategic Business Events Engagements

 

ALMATY & TASHKENT — The Malaysia Convention & Exhibition Bureau (MyCEB), with the support of Tourism Malaysia Almaty and the Embassy of Malaysia in the Republic of Uzbekistan, successfully organised the Malaysia Business Events Seminars in Almaty, Kazakhstan on 2 June 2026 and in Tashkent, Uzbekistan on 4 June 2026, marking Malaysia’s inaugural business events engagements in both cities. The seminars brought together representatives from the tourism industry, corporate sector, event organisers and the meetings, incentives, conferences and exhibitions (MICE) industry from Kazakhstan and Uzbekistan. The engagements served as dedicated platforms to showcase Malaysia’s capabilities as a preferred destination for business events, conferences, exhibitions and incentive travel programmes. 

The opening and welcome remarks were delivered by Mr. Arhan Syafrisyah Shah Anuar, Counsellor of the Embassy of Malaysia to the Republic of Uzbekistan, on behalf of the Ambassador of Malaysia; Mr. Nor Shazly Azmi, Director of the Tourism Malaysia Almaty Office; and Mr. Edward Lim Chee Chong, Senior Manager of the Business Development Division at MyCEB. During both seminars, representatives from MyCEB and Tourism Malaysia highlighted Malaysia’s strengths as an international business events destination, including its well-developed infrastructure, modern hospitality sector, competitive pricing, efficient logistics and strong international air connectivity. Special emphasis was placed on Kuala Lumpur as one of Asia’s leading business events hubs, supported by a comprehensive ecosystem for meetings, conferences and exhibitions, as well as continued government support for the business events industry. 

Mr Nor Shazly Azmi, Director of Tourism Malaysia Almaty Office, said, “Kazakhstan and Uzbekistan continued to demonstrate encouraging growth as emerging markets for Malaysia. Improving air connectivity and expanding flight options between Central Asia and Malaysia made the destination increasingly accessible for both leisure and business travellers. These inaugural seminars in Almaty and Tashkent marked important milestones in strengthening tourism and business ties while showcasing Malaysia’s broader potential as a destination for corporate travel, incentive programmes and international events.” 

Meanwhile, Mr Edward Lim Chee Chong, Senior Manager of Business Development Division at MyCEB, said, “We saw significant potential for collaboration with Central Asian markets, particularly amid growing interest in Malaysia from the business tourism and corporate sectors across the region. Supported by modern infrastructure, strong international connectivity, government support and a diverse range of venues, Malaysia continued to offer highly competitive advantages for business events of all scales.” 

The seminar in Almaty also featured a tourism presentation by Ms Kamilla Chaldanbayeva, Marketing Officer of Tourism Malaysia Almaty, which showcased Malaysia’s tourism offerings for the Kazakhstan market, including leisure, family, luxury and business travel experiences. Participants were introduced to Malaysia’s offerings for conferences, corporate meetings and incentive programmes, alongside the growing potential of bleisure travel experiences that combine business and leisure tourism. The seminars also served as platforms for establishing new professional networks and exploring future collaboration opportunities between Malaysian and Central Asian tourism and business events industry players. 

The programmes highlighted the growing potential for cooperation between Malaysia and Central Asian countries in tourism, trade and business engagement, reflecting strengthening bilateral ties and increasing interest from both tourism and corporate sectors, in line with efforts under the Visit Malaysia 2026 (VM2026) campaign. In 2025, Malaysia welcomed more than 43,000 visitors from Kazakhstan, making it the largest source market for Malaysia in Central Asia, while more than 20,000 visitors from Uzbekistan travelled to Malaysia, reflecting growing interest in the destination and strengthening people-to-people ties between the countries. Malaysia continues to strengthen connectivity with Central Asia through an expanding network of direct and connecting flights between Kuala Lumpur and the region. Current and upcoming routes include AirAsia X services between Kuala Lumpur and Almaty, direct flights operated by Uzbekistan Airways and Batik Air Malaysia between Kuala Lumpur and Tashkent, as well as Turkmenistan Airlines services connecting Kuala Lumpur and Ashgabat.

-Tourism Malaysia.

Business events deliver RM1.91bil boost to Penang economy in 2025

 

GEORGE TOWN: Penang's business events sector generated an estimated RM1.91 billion in economic impact in 2025, underscoring its growing role as a key pillar of the state's tourism and services economy amid global uncertainties. 

Chief Minister Chow Kon Yeow said the strong performance reflected the sector's continued expansion, with the state hosting 3,391 business events last year, attracting more than 450,000 delegates and generating over 800,000 hotel room nights. 

"Altogether, this brought about RM1.91 billion in economic impact to our state," he said at the launch of the BE (Business Event) Associate programme here today. 

Chow said the figures went beyond statistics, translating into tangible benefits for the local economy. 

"Behind these numbers are real outcomes — more jobs, more business for local companies and more activity across the whole ecosystem, from hotels to small businesses.

"When business events grow, the economy grows together," he added.

Chow acknowledged that the global tourism sector was facing challenges, with geopolitical tensions making travellers more cautious and leading some to delay trips or opt for closer destinations. 

"This is why business events are important. People travel with a clear purpose (either) for meetings, conferences and exhibitions. 

"Many will stay a bit longer, bring their families, and spend more time here. 

"This helps sustain tourism activity during uncertain periods," he added. 

Chow also called for stronger momentum towards Visit Malaysia Year 2026, stressing the need for close coordination between federal and state authorities to maximise tourism benefits. 

"The state government will continue to do our part to promote Penang. At the same time, strong coordination, consistent promotion and timely support measures will be needed to help cushion the impact of global uncertainties," he said. 

Penang's distinctive mix of modern development and Asian heritage, along with its well-established hospitality sector, has made it a popular MICE destination. 

Chow said Penang could not afford to be complacent in talent development amid rapidly changing job demands. 

"We cannot take our time when it comes to talent development. We need to move faster. Job demands are changing quickly, and our young people must be ready to keep up," he said. 

He also encouraged a shift in mindset towards adaptability and multi-skilled learning. 

"In the past, people always said it is not good to be a 'jack of all trades'. But today, we need to look at this differently. 

"Being able to do many things, to learn new skills and to adapt, this is an advantage," he said. 

Chow said the BE Associate programme is the first of its kind in Malaysia and a timely initiative to strengthen youth readiness for industry needs.

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Country Heights to reposition iconic Palace of the Golden Horses

 

KUALA LUMPUR: Country Heights Holdings Bhd (CHHB) is gearing up to reposition the Palace of the Golden Horses, a landmark 400-room hotel in Mines Resort City, Seri Kembangan, Selangor, as part of its comprehensive long-term strategic plan. 

The luxury hotel remains a cornerstone asset for CHHB, strategically connected to the Mines International Exhibition & Convention Centre (MIECC) and the surrounding precinct. Overlooking the scenic Mines Lake, the property anchors the area as a premier leisure, events, and lifestyle hub. Its signature features, including a golden chariot entrance and meticulously designed interiors, have made it one of Malaysia's most iconic and visually distinctive hotels, attracting both local and international visitors. 

Originally developed in the 1990s on the site of the former Sungei Besi Mine, the Palace of the Golden Horses was part of a larger initiative that included the Mines Wellness Hotel, The Mines Shopping Mall, and MIECC, aimed at boosting tourism, recreation, and business events. In 2020, the hotel temporarily closed for a major refurbishment and reopened in 2021 with upgraded facilities. Notably, the hotel remained operational throughout the Covid-19 pandemic, continuing to serve medical tourists, while traditional Chinese medicine offerings saw particularly strong demand during that period. 

CHHB founder and advisor Tan Sri Lee Kim Yew said the repositioning of the Palace of the Golden Horses forms part of a broader strategic vision, which also encompasses the exploration of Web 3.0–enabled platforms, the enhancement of GHHS Healthcare's preventive and wellness services, and the introduction of curated, membership-based experiences at the hotel. 

"These initiatives are designed to enhance engagement, build sustainable communities, and unlock new value streams across healthcare, hospitality, and lifestyle segments, while remaining aligned with regulatory requirements and the company's core focus on asset integrity, governance, and long-term shareholder value," he said in a statement recently. 

On the financial front, CHHB is intensifying efforts to recover outstanding debts, with rental arrears from certain tenants totalling about RM15 million. Legal action is being pursued where necessary to safeguard revenue and optimise asset performance.

Lee emphasised that while the company continues to resolve legacy matters, it remains focused on executing its long-term strategic initiatives, reinforcing its commitment to sustainable growth, innovation, and value creation across its diverse portfolio.

-nst online.

Pahang eyes Indian travellers through first tourism roadshows in New Delhi, Chennai

 

KUANTAN: The state government, for the first time, will host tourism roadshows at two major cities in India this week to attract more travellers from the country to the east coast state. 

The roadshows, which would showcase Pahang's rich cultural heritage, pristine rainforests and diverse attractions, will be held in New Delhi tomorrow and in Chennai on Sept 26. 

State Unity, Tourism and Culture Committee chairman Leong Yu Man said the programmes would focus on business-to-business networking involving India-based travel agents, tourism operators, airlines and media partners. 

"The roadshows aim to strengthen strategic cooperation between the tourism industries of Pahang and India, creating opportunities for the arrival of more visitors through well-structured holiday packages. 

"We want to position Pahang as a must-visit destination for Indian travellers in conjunction with Visit Malaysia Year 2026, while reinforcing the state's image as 'The Heart of Malaysia'," she said in a statement today. 

Leong said the initiative went beyond promoting tourism, as it would also help build connectivity, strengthen cooperation and share Pahang's unique stories with the people of India.

She said that the programme would also highlight the state as a preferred destination for the meetings, incentives, conferences and exhibitions (MICE), weddings and honeymoons, sporting events and niche tourism tailored to specific interests. 

Iconic tourist attractions to be showcased included Fraser's Hill, Genting Highlands and Cameron Highlands as highland retreats; Cherating and Pulau Tioman as exotic beach destinations; Taman Negara National Park, one of the world's oldest rainforests; and the newly introduced rail tourism.

-nst online.

Malaysia, Kuala Lumpur rise in ICCA global rankings

 

KUALA LUMPUR: Malaysia and Kuala Lumpur have strengthened their global standing in the International Congress and Convention Association (ICCA) 2024 Country & City Rankings, reaffirming their position as premier destinations for international business events.

The country hosted 129 international association meetings last year, moving up two spots to 31st in the global country rankings and holding firm at 9th place in the Asia Pacific, remaining within the region's Top 10.

Kuala Lumpur also made impressive gains, jumping six places to 26th in the World City Rankings.

"Malaysia and Kuala Lumpur's growing reputation reflects their compelling value proposition," said Kuala Lumpur Convention Centre's (the Centre) general manager John Burke.

With Kuala Lumpur International Airport served by 79 airlines and visa-free access for 175 countries, Malaysia provides the great connectivity that global business events demand, he said in a statement.

"On top of that, we have a mature supply chain aligned with global standards, wide English proficiency and a favourable exchange rate. Combined with its rich cultural heritage and natural assets, Malaysia is a competitive choice."

According to the Malaysia Convention & Exhibition Bureau (MyCEB), business events are projected to contribute RM42.12 billion to the economy by 2030 and attract 5.9 million delegates. These events are expected to drive trade, boost tourism, and support job creation.

The Centre was a key venue last year, hosting many of the city's 78 international association events.

Owned by KLCC (Holdings) Sdn Bhd, a Petroliam Nasional Bhd subsidiary, the Centre is located beneath the Petronas Twin Towers in the KLCC precinct. It offers 34,000 sqm of flexible, purpose-built space with integrated facilities.

Burke noted that with sustainability becoming a growing priority in global events, responsible and long-term growth will be vital.

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Morris Meetings & Incentives Group Fam Tour Experience Malaysia Truly Asia

 

Morris Columbus Travel, a prominent tour operator in USA has chosen Langkawi-Malaysia, as a focus destination alongside Singapore for their Morris Meetings & Incentive (MMI) Group Fam Tour. A group of 20 participants, all key decision-makers from 8 companies, visited Langkawi from 21-24 February 2025.

On 22 February 2025, Tourism Malaysia organized a networking dinner for the group. The dinner was hosted by Mr. Mohd Akbal Setia, Director of the International Promotion Division for Americas, Europe and Oceania (AERO), and also attended by distinguished guests including YBhg. Dato Haslina binti Abdul Hamid, CEO of Langkawi Development Authority (LADA), Ms. Nurul Nadiah Basiran, Senior Executive of Corporate Meetings & Incentives at the Malaysia Convention & Exhibition Bureau (MyCEB), Puan Sri Tiara Jacquelina, President & Chief Dream Maker of Enfiniti Group-Dream Forest Langkawi, and other officials.

Their ground handling services are sponsored by Destination Asia, while accommodation is provided by Four Seasons Langkawi.

The American market recorded 271,809 arrivals in 2024, marking an 18.4% increase compared to the previous year. In terms of revenue, the United States contributed RM1.1 Billion in 2024, reflecting a 32.2% growth from the previous year. On average, American tourists stay in Malaysia for 7.7 days, with a per capita expenditure of RM5,865.32.

-Tourism Malaysia.

Tourism Malaysia Resumes To Attract The Indian Market At SATTE 2025

 

NEW DELHI, 19 February 2025 - Tourism Malaysia returns to the South Asia’s Travel & Tourism Exchange (SATTE), one of India’s largest tourism fair for its 21^st participation in New Delhi. The three-day event occurring from 19^th to 21^st February is a continuous effort to keep Malaysia as a preferred tourist destination in the minds of Indian travellers.

Tourism Malaysia intends to focus on niche products such as shopping, golfing, luxury tourism, soft tourism, theme parks and honeymoon packages to inspire the global campaign of Visit Malaysia 2026 at this year’s SATTE. Consequently, Tourism Malaysia is also leveraging the niche product segments such as wedding with Meetings, Incentives, Conferences, and Exhibitions (MICE).

Being recognized as the Best MICE Destination 2024 in the Indian market, Malaysia continues to maintain its reputation and a destination of choice for Indian corporations. With approximately more than 40,000 trade visitors, the event anticipates a significant increase in Indian tourists to Malaysia through the rigorous promotion and stronger cooperation between tour operators and members of the tourism fraternity.

The Malaysian delegation is headed by Mr. Ahmad Johanif Mohd Ali, Director of Tourism Malaysia New Delhi Office, together with 58 organisations representing tour agents, hotel and resort operators, tourism product owners, airline operators, Sabah Tourism Board and Tourism Melaka.

Mr Ahmad Johanif Mohd Ali, Director of Tourism Malaysia New Delhi Office stated: “Tourism Malaysia remains committed in attracting a growing number of Indian visitors, catering to their diverse preferences. The Indian market has been a significant source of visitors to Malaysia for over two decades. With the upcoming Visit Malaysia Year 2026 (VM2026) campaign, we are focused on significantly increasing arrivals from the Indian market.”

India has been a priority market for Malaysia, given the strong economic ties with cultural connections between the two countries. Hence, India is currently Malaysia’s sixth-largest source of visitors.

In 2024, Malaysia recorded a total of 38 million visitor arrivals, with 1.4 million coming from India. In terms of air connectivity, 240 flights with 45,672 seats are offered weekly between India and Malaysia, operated by Malaysia Airlines, Batik Air, AirAsia, Air India, and IndiGo.

Furthermore, Tourism Malaysia will leverage on the announcement of the visa-free policy for Indian travellers to Malaysia until 31^st December 2026 as this is an opportunity to promote increased travel from India to Malaysia.

Tourism Malaysia is currently conducting various promotional activities in the Indian market such as, the Malaysia Food and Cultural Festival from the 17^th to 23^rd February at Pullman Hotel New Delhi Aerocity alongside its participation in the recent Outbound Travel Mart (OTM) 2025 from 30^th January to 1^st February in Mumbai. Meanwhile, Tourism Malaysia has also concluded a roadshow campaign across three main cities in India, namely Hyderabad, Bangalore and Kochi from the 2^nd to the 11^th February.

-Tourism Malaysia.

Malaysia Airline's inaugural airline trade event draws 300 delegates

 

KUALA LUMPUR: Malaysia Airlines' inaugural airline trade event,  Global Trade Elevation Summit 2024, brought together 300 delegates, including over 200 international attendees from 48 cities and 21 countries.

The event which ran from June 25, 2024 until June 27, 2024 sought to position Kuala Lumpur as a gateway for Asia and beyond.

It was held in collaboration with Tourism Malaysia and the Malaysia Convention & Exhibition Bureau (MyCEB).

In a statement today, Malaysia Airlines said key decision-makers from major trade companies worldwide participated in the summit, fostering global collaboration, strategising future initiatives, and strengthening ties crucial for advancing Malaysia's position in the global tourism landscape.

The event underscored the airline's commitment to leveraging its role as the national carrier to support national tourism objectives.

"We are pleased to collaborate with industry leaders, including travel agents worldwide and local stakeholders like Tourism Malaysia and MyCEB to drive innovation, efficiency and growth in the aviation industry and beyond," Malaysia Aviation Group managing director Datuk Captain Izham Ismail said.

"We will continue leveraging these partnerships to fuel our expansion, increase our reach and commit our efforts to drive growth both domestically and globally, and look forward to forging strategic partnerships that form a robust network, broadening our market reach," he added.

The summit also featured the prestigious Golden Wau Awards, the first of its kind in the industry to celebrate top-performing sales agents who demonstrated exceptional achievements in driving revenue.

Malaysia Airlines said the awards not only recognise excellence but also highlight the invaluable contributions of the trade partners to its growth.

"By introducing this award, Malaysia Airlines aims to set new industry standards and inspire excellence among all trade partners, thereby significantly contributing to its growth and enhancing Malaysia's presence on the global tourism stage," it added.

-nst online.

Sabah scores RM5 million in tourist receipts just from two Chinese groups

 

With just two groups from China, Sabah registered RM5 million in tourism receipts recently. Pictures courtesy of Sri Pelancongan Sabah

KOTA KINABALU: Sabah registered a revenue of RM5 million in tourism receipts by just having two groups of tourists from China.

One the groups was categorised under the for meeting, incentive, conference and exhibition (MICE) group.

Sri Pelancongan Sabah chairman Ken Pan Ying On said their two-week stay in Sabah with a packed holiday programme, plus a company annual gala, generated income for tourism stakeholders in Kota Kinabalu, Kundasang, Tuaran and Semporna.

"This is a head start for Sabah's tourism industry for 2024. MICE groups have high spending power, and this in turn boosts the local economy.

"Air connectivity has improved with more direct flights from major Chinese cities to Kota Kinabalu, allowing tourists to experience various types of travel.

"These include leisure tourism, sightseeing tours, cultural tourism, diving, mountain climbing, forest adventures and underwater world explorations. All these activities mean spending money in Sabah," he said in a statement.

From late February to early March, the first group of 182 tourists from Wuhan who are involved in the beauty industry enjoyed Sabah's blue skies and seas, unparalleled underwater world and luxurious seaside resorts, coupled with fresh seafood.

The second group of 450 tourists from the IT industry in Beijing arrived here in four batches.

"They stayed for six consecutive nights at the Shangri-La Tanjung Aru Resort & Spa, where they successfully held their company's annual gala.

"The guests also experienced Sabah's thrilling water sports, beautiful sunset yacht tours, ecotourism in mangrove forests, and the natural beauty of Mount Kinabalu, among other activities."

Meanwhile, Sabah Tourism, Culture and Environment Minister Datuk Christina Liew said the state was gaining momentum as a preferred MICE destination.

"With the gradual recovery of the Chinese tourism market, the ministry through the Sabah Tourism Board (STB) will actively promote the development of the state's tourism industry, while also increasing support for high-end tourism businesses.

"Now that we have established the Sabah Convention Bureau, we expect more MICE groups from China, among other countries, to visit Sabah this year."

-nst online.

Convention bureau establishment will position Sabah as premier business event destination

 

KOTA KINABALU: The establishment of the convention bureau is a game-changer, said Sabah Tourism, Culture, and Environment Minister, Datuk Christina Liew.

She said that the bureau signifies a strategic approach to position Sabah as a premier business events destination in Malaysia and the Asia Pacific region.

"Business events are more than just dates on a calendar. They are catalysts for socio-economic growth. When we host a conference, we create jobs, stimulate local businesses, and foster knowledge exchange.

"With meticulous planning, innovative ideas, and a commitment to excellence, we can attract conferences, trade shows, and corporate gatherings that will not only boost our economy, but also enrich our cultural fabric.

"Our impact extends beyond tourism, it influences education, technology, and even policymaking. Let us embrace this holistic view and recognise that every delegate who walks through our doors contributes to the larger tapestry of progress," she said during the launching of the two-day Business Events Forum at Sabah International Convention Centre (SICC) here.

Liew's speech was read by her deputy permanent secretary II, Alesia Sion. Also present was SICC chief executive officer, Datuk Rosmawati Lasuki.

Meanwhile, in a separate event at SICC, Assistant Tourism, Culture, and Environment Minister, Datuk Joniston Bangkuai, emphasised the state's commitment to further strengthen its foothold in the vibrant Singaporean tourism market.

"Sabah needs to capitalise on Singapore's status as a crucial aviation hub that caters to many international flights and travellers.

"This convenient and efficient connection has greatly enhanced accessibility, making Sabah more accessible to travelers from Singapore and beyond," he said when addressing Singaporean travel agents during the Meet-The-Experts programme here.

Joniston, who is also Sabah Tourism chairman, highlighted Sabah's distinctive offerings and the mutual opportunities for growth and prosperity through collaboration between Singaporean travel agents and Sabah's tourism industry.

-nst online.

MAHB targets 80 airlines to fly to Malaysia by end-2024

 

LANGKAWI: Malaysia Airports Holdings Bhd (MAHB) is targeting close to 80 airlines to fly to the country by end-2024 as the country gears up towards Visit Malaysia Year 2026.

MAHB senior general manager for strategy Megat Ardian Wira Mohd Aminuddin said these carriers include new airlines and airlines that will reinstate Malaysia into their network by fourth quarter of this year or first quarter of 2025.

"These airlines are primarily from North Asia, Mainland China, South Korea, Asia Pacific and India. (There are) new routes coming in from various points of India (to Malaysia)," he told reporters at the Routes Asia hosted by MAHB and Tourism Malaysia. 

Megat Ardian said MAHB offers airlines with some incentives for their expenses including operational and marketing in order to welcome them to fly to Malaysia. 

"Normally on the airport side, we help them with their operational costs, (which are) landing waiver, parking fee waiver and we also help them with their marketing expenditures," he said, adding that MAHB also works closely with its internal and external stakeholders, including Tourism Malaysia to make the country as an attractive destination to foreign carriers. 

At the Routes Asia 2024, Megat Ardian said MAHB has held discussions with various international airlines to operate into Kuala Lumpur, Penang and Langkawi.

There was also high interest between the airlines to either start flying to Malaysia or re-starting their operations in Malaysia.

There are some 110 airlines represented at the event including 10 largest Chinese carriers including China Eastern Airlines, Air China and China Southern Airlines. 

From January to February this year, MAHB welcomed five airlines to Malaysia including Air Macau, Loong Air, flydubai, AirAsia Indonesia and Turkmenistan Airlines.

MAHB is keen to host the Routes World again in the next two to three years 

"With Routes World, there are a lot more airlines coming in; a lot more airports coming in; a lot more ground handlers are also coming in, so it will be almost double or triple the participation that we see here," Megat Ardian said. 

Malaysia hosted its first Routes World in 2008. 

The country has also hosted Routes Asia in 2003, 2004, 2005, 2008 and 2014.

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Tourism Malaysia Host Top Indonesian MICE Travel Agent And Media To Kuala Lumpur And Putrajaya

 

PUTRAJAYA, 26 February 2024 – Tourism Malaysia hosted travel trade partners and media from the Indonesian market on its familiarisation trip to promote Malaysia as the preferred tourist destination in the region in collaboration with the Malaysia Convention & Exhibition Bureau (MyCEB) and Garuda Indonesia.

A group of seven travel agents and one media representative from Jakarta embarked on a four-day, three-night (4D3N) journey to Kuala Lumpur and Putrajaya from 4 to 7 February 2024. The itinerary includes immersive experiences in Meeting, Incentive, Convention, and Exhibition (MICE) venue inspections at renowned locations such as the World Trade Centre, Malaysia International Trade and Exhibition Centre, Le Meridien Hotel Putrajaya, InterContinental Hotel, Four Points Hotel, Renaissance Hotel, and a city tour.

In Putrajaya, the participants experienced the Souq Putrajaya (3D Museum & Largest Chocolate Shop in Putrajaya) and enjoyed a sunset cruise along with other engaging activities. Additionally, the itinerary features a shopping spree at Exchange 106 @ TRX and Mitsui Sepang KLIA, along with a half-day inspection tour to Splashmania and Sunway Lagoon Theme Park to experience the latest attractions.

The FAM Trip aims to motivate Indonesian travel agents, particularly those focusing on the MICE segment, to actively promote tour packages to Malaysia. It underscores the significance of the Indonesian market for Malaysia's tourism industry, emphasising the substantial growth in arrivals observed in 2023 and the strong connectivity with 628 direct flights per week from Indonesia to Malaysia. Indonesia remains a crucial market for Malaysia, and with Garuda Indonesia providing daily flights from Jakarta, there is optimism for restoring pre-pandemic performance and enhancing the bilateral relationship.

Last year, Malaysia has warmly welcomed over 3.1 million Indonesian tourists, celebrating the rich tapestry of cultural exchange and friendship between both nations. Tourism Malaysia anticipates more arrivals from Indonesia in conjunction with the state visit year 2024 campaign in Melaka, Kelantan, Perak, and Perlis.

This campaign sets the stage for the forthcoming Visit Malaysia Year 2026, which aims to attract 35.6 million foreign tourists, targeting a revenue of RM147.1 billion. To uncover more about remarkable Malaysian experiences, visit Malaysia.travel.

-Tourism Malaysia.

1,000 delegates to attend Langkawi 2024 Routes Asia

 

photo: LADA

LANGKAWI: A total of 1,000 local and foreign delegates will attend the three-day 2024 Routes Asia beginning Feb 27 at Mahsuri International Exhibition Centre (MIEC) here.

"The event provides a platform for airlines, airports, tourism authorities and stakeholders in the region's aviation industry to meet and share best practices," said Langkawi Development Authority (LADA) chief executive officer Datuk Haslina Abdul Hamid.

"A total of 1,000 participants representing 329 companies have confirmed their attendance and some 3,000 appointments, face-to-face meetings and business-to-business matchmaking will be held," said Haslina.

She added that Routes Asia, formerly called New Routes Asia, was the brainchild of Malaysia Airports Holdings Bhd (MAHB). Its inaugural event was held in Kuala Lumpur in 2003.

"Langkawi won the host rights following a bidding by LADA, with the cooperation of MAHB and Tourism Malaysia."

The previous edition was held in Chiang Mai, Thailand in February last year.

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Malaysia expected to generate RM2.3bil from business events and conferences over next three years

 

PUTRAJAYA: Tourism, Arts, and Culture Minister Datuk Seri Tiong King Sing said Malaysia is expected to generate RM2.3 billion from 2024 to 2026, especially with Melaka hosting World Tourism Day (WTD) in 2025.

Today, Tiong chaired the kickoff meeting to prepare for WTD and World Tourism Conference (WTC) 2025, with representatives from the Melaka state government attending to discuss the action plan of the appointed Special Committee.

"From 2024 to 2026, Malaysia is set to host over 156 international business events and conferences; With a high multiplier effect, it is expected to generate an economic impact of RM2.3 billion," he said.

He said Melaka has been assigned to organise WTD, synchronising with the state's plan to host the United Nations World Tourism Organization (UNWTO) International Triennial WTC in 2025.

"These programmes are expected to gather over 3,000 participants from 159 member countries, including around 500 private sector UNWTO members, Tourism Ministers, National Tourism Organisation Heads, and global tourism industry figures.

"The selection of Melaka as the host for WTD and WTC 2025 signifies recognition of the state government's commitment and leadership in driving tourism development, successfully establishing Melaka as a renowned tourist destination globally," he said.

Tiong said the event's preparation is part of Malaysia's efforts towards implementing the Visit Malaysia 2026 campaign.

Also present, Melaka Menteri Besar Datuk Seri Ab Rauf Yusoh said the state is honoured for the opportunity to host both international events in 2025.

"Everyone is well aware that Melaka is recognised as a tourist city and a heritage city by the United Nations Educational, Scientific and Cultural Organisation (UNESCO).

"There are many tourism-related contents that Melaka can provide, attracting and captivating more who come.

"With the organisation of Visit Melaka Year in 2024 and followed by the WTD and WTC in 2025, it will demonstrate that besides the contributions of incoming investments, the tourism industry can also contribute to the people's economy in a better condition," he said.

Both the internationally acclaimed event – the WTD and WTC 2025 are scheduled for Sep 27-29, 2025.

-nst online.

Malaysia’s Langkawi to host Routes Asia 2024

 

Malaysia Airports Holdings will unite with Tourism Malaysia to host the 20th Routes Asia in Langkawi next year.

The event is held in a different location each year, and brings together airlines, airports and tourism authorities to drive Asia-Pacific’s air service development and continue to fuel the region’s aviation recovery.

Langkawi will be the host destination for Routes Asia 2024

Malaysia had previously hosted the event in 2014.

For the 2024 edition, over 3,000 meetings are expected to take place.

Speaking at the handover ceremony, Sallauddin Mat Sah, general manager: aviation marketing & development, Malaysia Airports, said: “Routes Asia 2023 has been a huge success with very strong attendance from both airlines and airports.

“Routes events are incredibly important, as they allow our organisation to meet the decision makers from airlines in the region. Hosting Routes Asia will allow us to showcase not only Langkawi but also the country of Malaysia to carriers from across the region.”

Steven Small, director of Routes, said: “This year’s event brought together over 1,000 decision makers from the route development community. The recovery for this region has really gathered paced in the last year and we are confident that we will see this continue in Langkawi.”

-TTG Asia.

Kuala Lumpur has been awarded as World’s Leading Meetings & Conference Destination @ Uzakrota Travel Awards 2022

 

29 Nov 2022 - Tourism Malaysia Istanbul has been awarded as World’s Leading Meetings & Conference Destination (Kuala Lumpur) during Uzakrota Travel Awards, 29 November 2022 through online voting system.

Malaysia (Kuala Lumpur) received 803 votes while Turkiye (Istanbul) 753 and United Kingdom (London) 507 for World’s Leading Meetings & Conference Destination categories.

Hence Malaysia also awarded as second place for World’s Leading Country Tourism Destination with 523 votes after Philippines 721 votes while Dominican Republic third place 459 votes.

The voting began on the 03rd of October, and lasted until midnight on the 28th of October 2022. This competition registered total 201,967 votes with the 45 categories Awards. The voters are consist of online travel agencies, airline companies, hotels, travel agencies, travel tech from Turkey and East Europe.

-Tourism Malaysia Turkiye.

First international business hotel in Glenmarie opens its doors, managed by Accor

 

KUALA LUMPUR: The new-built 229 keys midscale Mercure Kuala Lumpur Glenmarie managed by Accor has officially opened in Shah Alam, Selangor.

Located within the new integrated development of Utropolis Glenmarie, it is the first international business hotel in the Glenmarie area and provides both business and leisure travellers with locally inspired experiences.

Datuk Seri Amirudin Shari, the Selangor Menteri Besar, gave the hotel its formal opening.

Greeting the newest member of the Mercure family in Glenmarie, Shah Alam, Amirudin said by 2018/2019, Selangor was the third-largest contributor to the nation's tourism industry.

He said Selangor's natural charms and the expanding MICE industry made it a popular vacation destination.

"The airports (KLIA, klia2, and Sultan Abdul Aziz Shah Airport) are located in Selangor. The Mercure Kuala Lumpur Glenmarie's opening in Shah Alam increases the attraction," he said.

Ramesh Singh Sappel, general manager of Mercure Kuala Lumpur Glenmarie, is optimistic about the hotel's performance considering its advantageous location and wide range of services.

He said there were numerous components created to accommodate the various limitations brought on by Malaysia's numerous Movement Control Orders.

Ramesh said the hotel's amenities and services were further enhanced by using the experience to grow from teething problems.

"I am very proud to say that we are now a fully functioning four-star hotel with 229 stylish designed rooms, an urban pool lounge with a stunning view, and facilities to host any professional and personal events.

"None of this would have been possible without the continuous support provided by the Accor team, and the amazing team that we have here. We are not out of the woods yet, but I am sure we can get there," he added.

The 8.78-hectare Utropolis Glenmarie, which has the Utropolis Marketplace mall, 1,500 serviced apartments, and the UOW Malaysia KDU University College campus, is a development by Paramount Corp Bhd.

A contract to operate the hotel was signed by Super Ace Resources Sdn Bhd, a Paramount subsidiary, and Accor in April 2017.

The 13-storey hotel reportedly cost about RM75 million to develop and had been earmarked to complete in 2019.

The hotel held a soft opening on November 15, 2021.

-nst online.

Sabah will host World Tourism Conference 2022 in November

 

KOTA KINABALU: Sabah will host the World Tourism Conference (WTC 2022) in Kota Kinabalu from Nov 28 to 30.

Themed "Tourism Futures Reimagined", the WTC 2020 is targeting 700 international and local delegations, including tourism ministers, senior government officials, academics and tourism industry figures from around the world.

Federal Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri said this to Sabah Chief Minister Datuk Seri Hajiji Noor during a courtesy call at his office at Menara Kinabalu today.

Hajiji welcomed the upcoming conference and hoped that it would boost the recovery of the state's tourism industry.

According to Nancy, the organisation of WTC 2022 will be carried out in a strategic collaboration between the ministry and the Sabah government via the Sabah Tourism Board.

She said WTC is an exclusive conference organised by Malaysia in collaboration with the World Tourism Organisation (WTO).

The conference is held every three years and this will be the sixth time Malaysia is hosting following the success of the fifth edition.

For Sabah, this will be the second time that Kota Kinabalu has been selected to host the conference, she said.

This was a sign of recognition to the commitment and leadership shown by the state government which emphasised the development of the tourism sector in making Sabah a major world travel destination, she said.

Present at the meeting were State Secretary Datuk Seri Safar Untong, Tourism, Arts and Culture Minister deputy secretary general (tourism) Mohd Zamri Mat Zain and senior ministry officials.

-nst online.