PICC receive recognition as the PICC meets the certification requirements of the ASEAN MICE Venue Standard (Exhibition Venue) for the "Peringkat Kebangsaan" 2026–2028

 

A Proud Achievement for PICC!

We are truly honoured and grateful to receive recognition from the Ministry of Tourism, Arts and Culture (MOTAC), as the PICC meets the certification requirements of the ASEAN MICE Venue Standard (Exhibition Venue) for the "Peringkat Kebangsaan" 2026–2028.

This achievement reflects our commitment to maintaining high standards in venue facilities and services while supporting Malaysia’s growing MICE industry. We extend our sincere appreciation to MOTAC, our valued partners, stakeholders and the entire PICC team for their continuous trust and support.

This recognition inspires us to strive for greater excellence, continuously improve our services and deliver better experiences for every event and client we serve.

Committed to Excellence, Driven by Continuous Improvement.

-Putrajaya International Convention Centre.

Malaysia Airlines wins two accolades at 2026 World Mice Awards

 

At the recently held 2026 World Mice Awards, Malaysia Airlines was named World’s Best Mice Airline and Asia’s Best Mice Airline. 

This marks the airline’s first wins in both categories, which recognise its role in serving the international meetings, incentives, conferences and exhibitions (MICE) segment. 

“This recognition is an important milestone for Malaysia Airlines, and one we look to build on as we continue to enhance our offering and strengthen our relationships with travel trade partners,” Bryan Foong, CEO of Airline Business from Malaysia Aviation Group (MAG), said a press statement. 

Foong added that they will continue to focus on “…building partner confidence, deepening collaboration and delivering sustainable growth for the airline”.

Aside from these recent wins, MAG has previously received several other awards. 

These include Prestige Recognition for Top CX Performance at the Contact Centre Association of Malaysia Industry Excellence Awards 2026, for its Global Contact Centre; The Best Brand Chosen by Consumers 2026 by JoongAng Ilbo in South Korea, for Malaysia Airlines in the Airline Category; and Outstanding Airline Brand of the Year at the Business Focus Awards 2026 in Hong Kong. 

MAG also won Best Airline Staff in Asia and World’s Best Airline Cabin Crew at the 2026 Skytrax World Airline Awards.

These support MAG’s Long-Term Business Plan 3.0, which aims for Malaysia Airlines to become among the Top 10 Global Airlines by 2030.

-thestar online.

Tourism Malaysia Strengthens Vietnam Market Engagement Through Director General’s Visit To Ho Chi Minh City

 

HO CHI MINH CITY — Tourism Malaysia deepens ties with the Vietnamese travel trade and Malaysian business community through a series of industry activities in Ho Chi Minh City, led by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. The engagements provide an opportunity to expand business cooperation, raise awareness of Malaysia as a tourism destination and explore new business opportunities in the Vietnamese market, in support of the Visit Malaysia 2026–2027 (VM2026–2027) promotional efforts, which have been extended through 2027. 

During the visit, Mr. Mohd Amirul Rizal engages with key travel agents and tourism industry stakeholders through networking sessions, including a luncheon and dinner. The discussions provide opportunities to exchange views on market trends, changing consumer preferences and potential areas for collaboration to further grow tourist arrivals from Vietnam to Malaysia. 

The programme also includes a session with the Malaysia Business Chamber Vietnam (MBC), involving Malaysian companies and private sector representatives based in Ho Chi Minh City. The meeting facilitates closer ties between the tourism industry and Malaysian businesses in Vietnam, particularly in promoting Malaysia’s diverse tourism products and experiences. 

Beyond leisure travel, Tourism Malaysia is highlighting selected tourism segments with potential in the Vietnamese market, including Malaysia My Second Home (MM2H), medical and wellness tourism, Meetings, Incentives, Conferences and Exhibitions (MICE), and educational tourism. These segments complement Malaysia’s broader tourism offerings and support opportunities for longer stays, repeat visits and more diverse travel purposes. 

Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia said, “Vietnam remains an important market for Malaysia, supported by strong air connectivity and close people-to-people ties between our two countries. Direct engagement with the Vietnamese travel trade enables us to better understand market needs, strengthen industry relationships and identify new opportunities to grow tourism flows to Malaysia.” 

He added that closer collaboration with Vietnamese travel agents and Malaysian private sector partners is important in broadening the range of Malaysian tourism products and experiences available to the Vietnamese market. 

“Malaysia offers a wide range of tourism experiences beyond conventional leisure travel. There are opportunities to further promote Malaysia for business events, education, medical and wellness tourism, long-stay programmes and other specialised travel segments. By expanding these offerings, we can provide Vietnamese travellers with more reasons to discover Malaysia and encourage longer and repeat visits,” he said. 

The visit forms part of Tourism Malaysia’s continued efforts to expand its presence in Vietnam through joint promotional activities, familiarisation programmes, product development and business-to-business initiatives with local industry partners. 

Malaysia welcomed 217,121 visitors from Vietnam between January and August 2026. During the same period, air connectivity between the two countries recorded 167 weekly flight frequencies, with a total seat capacity of 31,037 seats. Tourism Malaysia continues to work closely with airlines, travel agents, tourism associations and industry partners to leverage existing air connectivity, enhance destination awareness and facilitate travel to Malaysia.

-Tourism Malaysia.

Sun Pharma Star Club Awards 2026 Strengthens Malaysia’s Position As A Leading Mice Destination For India

 

KUALA LUMPUR — Malaysia continues to strengthen its position as a preferred destination for Meetings, Incentives, Conferences and Exhibitions (MICE) from India by hosting the Sun Pharma Star Club Awards 2026, bringing together approximately 6,200 participants from across India. The programme, which runs from 31 August to 9 September 2026, combines corporate recognition, incentive travel, and destination experiences across Kuala Lumpur, Port Dickson, Genting Highlands, and Putrajaya. 

A key highlight, the Star Club Awards 2026, was held today at the Malaysia International Trade and Exhibition Centre (MITEC), featuring an awards presentation and entertainment programme to celebrate the achievements of Sun Pharma’s Star Club members. 

The programme also included a high-level meeting between Tourism Malaysia, Malaysia Convention & Exhibition Bureau (MyCEB), and Sun Pharmaceutical Industries Limited, underscoring the importance of strengthening Malaysia-India tourism relations and exploring opportunities to attract more high-value corporate and MICE groups to Malaysia. 

In attendance were Datuk Manoharan Periasamy, Chairman of Tourism Malaysia; Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia; Mr Mohd Akbal Setia, Deputy Director General (Promotions) of Tourism Malaysia; Ms Tan Mei Phing, Chief Executive Officer of MyCEB; Mr Dilip Shanghvi, Executive Chairman of Sun Pharmaceutical Industries Limited; and Mr Kirti Ganorkar, Managing Director of Sun Pharmaceutical Industries Limited. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, noted that Tourism Malaysia greatly appreciated Sun Pharmaceutical Industries Limited’s confidence in selecting Malaysia to celebrate the achievements of its Star Club members. 

“The participation of approximately 6,200 delegates from across India provides an excellent opportunity to showcase Malaysia not only as a leisure destination, but also as a preferred destination for MICE and business events,” said Mr Mohd Amirul Rizal Abdul Rahim. 

Throughout the programme, delegates will experience Malaysia’s diverse tourism offerings, including city tours, resort activities, KL Tower, Genting SkyWorlds Theme Park, the Genting Cable Car, shopping, and other destination experiences. The event is also expected to generate positive economic benefits across the tourism ecosystem, including accommodation, transportation, food and beverage, attractions, shopping, and event-related services. 

The hosting of the Sun Pharma Star Club Awards 2026 supports Tourism Malaysia’s efforts to further reinforce business events as part of Malaysia’s tourism appeal and strengthen the MICE segment while leveraging the momentum of Visit Malaysia 2026–2027 to attract more high-value visitors and international business events from India. 

From January to June 2026, Malaysia recorded 738,709 visitor arrivals from India. This reflects the confidence and interest of Indian travellers, particularly business travellers, in Malaysia’s holistic travel experiences, including vibrant cultural heritage, immersive culinary offerings, warm hospitality, world-class business functions, and nature-based getaways.

-Tourism Malaysia.

Tourism Malaysia Strengthens Support For Malaysia’s Business Events Industry At MBEW 2026

 

KUALA LUMPUR – Tourism Malaysia was honoured to be part of the 11th edition of Malaysia Business Events Week (MBEW) 2026, held from 3–5 August 2026 at the Kuala Lumpur Convention Centre.

Organised by the Malaysia Convention & Exhibition Bureau (MyCEB), the event was officially opened by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, following welcoming remarks by YB Dr. Sivakumar Varatharaju Naidu, Chairman of MyCEB. Also in attendance was YBrs. Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, reflecting Tourism Malaysia’s continuous support towards strengthening Malaysia’s business events sector and advancing the objectives of Visit Malaysia 2026 (VM2026).

Bringing together diplomatic representatives, international delegates and industry leaders from around the world, MBEW 2026 underscores Malaysia’s continued growth and recognition as a preferred destination for world-class business events.

The event also featured the BE xChange Walkabout, which provided a platform for exhibitors and industry partners to showcase innovative products, services and solutions while fostering valuable connections, collaborations and strategic partnerships within the business events ecosystem.

Through platforms such as MBEW 2026, Tourism Malaysia remains committed to supporting the growth of Malaysia's Business Events industry, fostering stronger industry collaboration and reinforcing the nation's position as a premier destination for world-class Business Events.

-Tourism Malaysia.

Tourism Malaysia And MyCEB Strengthen Presence In Central Asia Through Strategic Business Events Engagements

 

ALMATY & TASHKENT — The Malaysia Convention & Exhibition Bureau (MyCEB), with the support of Tourism Malaysia Almaty and the Embassy of Malaysia in the Republic of Uzbekistan, successfully organised the Malaysia Business Events Seminars in Almaty, Kazakhstan on 2 June 2026 and in Tashkent, Uzbekistan on 4 June 2026, marking Malaysia’s inaugural business events engagements in both cities. The seminars brought together representatives from the tourism industry, corporate sector, event organisers and the meetings, incentives, conferences and exhibitions (MICE) industry from Kazakhstan and Uzbekistan. The engagements served as dedicated platforms to showcase Malaysia’s capabilities as a preferred destination for business events, conferences, exhibitions and incentive travel programmes. 

The opening and welcome remarks were delivered by Mr. Arhan Syafrisyah Shah Anuar, Counsellor of the Embassy of Malaysia to the Republic of Uzbekistan, on behalf of the Ambassador of Malaysia; Mr. Nor Shazly Azmi, Director of the Tourism Malaysia Almaty Office; and Mr. Edward Lim Chee Chong, Senior Manager of the Business Development Division at MyCEB. During both seminars, representatives from MyCEB and Tourism Malaysia highlighted Malaysia’s strengths as an international business events destination, including its well-developed infrastructure, modern hospitality sector, competitive pricing, efficient logistics and strong international air connectivity. Special emphasis was placed on Kuala Lumpur as one of Asia’s leading business events hubs, supported by a comprehensive ecosystem for meetings, conferences and exhibitions, as well as continued government support for the business events industry. 

Mr Nor Shazly Azmi, Director of Tourism Malaysia Almaty Office, said, “Kazakhstan and Uzbekistan continued to demonstrate encouraging growth as emerging markets for Malaysia. Improving air connectivity and expanding flight options between Central Asia and Malaysia made the destination increasingly accessible for both leisure and business travellers. These inaugural seminars in Almaty and Tashkent marked important milestones in strengthening tourism and business ties while showcasing Malaysia’s broader potential as a destination for corporate travel, incentive programmes and international events.” 

Meanwhile, Mr Edward Lim Chee Chong, Senior Manager of Business Development Division at MyCEB, said, “We saw significant potential for collaboration with Central Asian markets, particularly amid growing interest in Malaysia from the business tourism and corporate sectors across the region. Supported by modern infrastructure, strong international connectivity, government support and a diverse range of venues, Malaysia continued to offer highly competitive advantages for business events of all scales.” 

The seminar in Almaty also featured a tourism presentation by Ms Kamilla Chaldanbayeva, Marketing Officer of Tourism Malaysia Almaty, which showcased Malaysia’s tourism offerings for the Kazakhstan market, including leisure, family, luxury and business travel experiences. Participants were introduced to Malaysia’s offerings for conferences, corporate meetings and incentive programmes, alongside the growing potential of bleisure travel experiences that combine business and leisure tourism. The seminars also served as platforms for establishing new professional networks and exploring future collaboration opportunities between Malaysian and Central Asian tourism and business events industry players. 

The programmes highlighted the growing potential for cooperation between Malaysia and Central Asian countries in tourism, trade and business engagement, reflecting strengthening bilateral ties and increasing interest from both tourism and corporate sectors, in line with efforts under the Visit Malaysia 2026 (VM2026) campaign. In 2025, Malaysia welcomed more than 43,000 visitors from Kazakhstan, making it the largest source market for Malaysia in Central Asia, while more than 20,000 visitors from Uzbekistan travelled to Malaysia, reflecting growing interest in the destination and strengthening people-to-people ties between the countries. Malaysia continues to strengthen connectivity with Central Asia through an expanding network of direct and connecting flights between Kuala Lumpur and the region. Current and upcoming routes include AirAsia X services between Kuala Lumpur and Almaty, direct flights operated by Uzbekistan Airways and Batik Air Malaysia between Kuala Lumpur and Tashkent, as well as Turkmenistan Airlines services connecting Kuala Lumpur and Ashgabat.

-Tourism Malaysia.

Business events deliver RM1.91bil boost to Penang economy in 2025

 

GEORGE TOWN: Penang's business events sector generated an estimated RM1.91 billion in economic impact in 2025, underscoring its growing role as a key pillar of the state's tourism and services economy amid global uncertainties. 

Chief Minister Chow Kon Yeow said the strong performance reflected the sector's continued expansion, with the state hosting 3,391 business events last year, attracting more than 450,000 delegates and generating over 800,000 hotel room nights. 

"Altogether, this brought about RM1.91 billion in economic impact to our state," he said at the launch of the BE (Business Event) Associate programme here today. 

Chow said the figures went beyond statistics, translating into tangible benefits for the local economy. 

"Behind these numbers are real outcomes — more jobs, more business for local companies and more activity across the whole ecosystem, from hotels to small businesses.

"When business events grow, the economy grows together," he added.

Chow acknowledged that the global tourism sector was facing challenges, with geopolitical tensions making travellers more cautious and leading some to delay trips or opt for closer destinations. 

"This is why business events are important. People travel with a clear purpose (either) for meetings, conferences and exhibitions. 

"Many will stay a bit longer, bring their families, and spend more time here. 

"This helps sustain tourism activity during uncertain periods," he added. 

Chow also called for stronger momentum towards Visit Malaysia Year 2026, stressing the need for close coordination between federal and state authorities to maximise tourism benefits. 

"The state government will continue to do our part to promote Penang. At the same time, strong coordination, consistent promotion and timely support measures will be needed to help cushion the impact of global uncertainties," he said. 

Penang's distinctive mix of modern development and Asian heritage, along with its well-established hospitality sector, has made it a popular MICE destination. 

Chow said Penang could not afford to be complacent in talent development amid rapidly changing job demands. 

"We cannot take our time when it comes to talent development. We need to move faster. Job demands are changing quickly, and our young people must be ready to keep up," he said. 

He also encouraged a shift in mindset towards adaptability and multi-skilled learning. 

"In the past, people always said it is not good to be a 'jack of all trades'. But today, we need to look at this differently. 

"Being able to do many things, to learn new skills and to adapt, this is an advantage," he said. 

Chow said the BE Associate programme is the first of its kind in Malaysia and a timely initiative to strengthen youth readiness for industry needs.

-nst online.

Sarawak to host South-east Asian tourist guides conference in Sibu

 

Sarawak will stage the 3rd Southeast Asian Tourist Guides Conference from October 13 to 15, 2026, at the Kingwood Hotel in Sibu, bringing together around 1,000 delegates from across the region. 

The event follows the inaugural conference held in Kuching in 2024 and forms part of activities linked to Visit Malaysia Year 2026. It is organised by the Sarawak Tourist Guides Association in collaboration with the Malaysian Tourist Guides Council and supported by Business Events Sarawak (BESarawak). 

The conference will focus on challenges facing the tourist guiding profession, including the impact of digital tools, changing visitor expectations and a shortage of qualified guides. It also aims to strengthen regional cooperation among tourism professionals in South-east Asia. 

Under Sarawak’s Post Covid-19 Development Strategy 2030, the state is targeting annual visitor growth of 7.5 per cent through 2030. Tourism authorities have identified the role of tourist guides as central to delivering visitor experiences and supporting sustainable tourism development. 

The conference programme will include professional development sessions and outdoor learning activities, including a cultural exchange component focused on community-based tourism. Organisers said this is intended to support skills development and promote understanding of cultural preservation among guides. 

Sibu has been selected as the host city to support tourism development beyond major urban centres and to distribute the economic impact of business events more widely across Sarawak. 

Snowdan Lawan, deputy minister for Creative Industry and Performing Arts Sarawak, commented: “Tourist guides are storytellers, cultural ambassadors, and the frontline of how our destination is understood and remembered. 

“Sustaining this growth requires a highly skilled, future-ready tourism workforce. That is why we are positioning this conference as a dedicated platform for learning and professional development, while accelerating the training of new Registered Regional Specific Tourist Guides and Sarawak Park Guides to build a strong, resilient talent pipeline for the future.” 

Edwin Lim, honorary chairman of the Sarawak Tourist Guides Association, said: “The role of a tourist guide is becoming more demanding in a fast-changing, digital world. This conference focuses on strengthening regional networks and building meaningful collaborations to elevate the profession.” 

“Business events today must deliver more than attendance. They must deliver impact. Through this conference, we are strengthening legacy outcomes and advancing a high-value tourism economy while positioning Sarawak as the legacy capital of business events in Malaysia and Borneo,” added Jason Tan Chin Foo, acting CEO of BESarawak.

-TTG Asia.

Country Heights to reposition iconic Palace of the Golden Horses

 

KUALA LUMPUR: Country Heights Holdings Bhd (CHHB) is gearing up to reposition the Palace of the Golden Horses, a landmark 400-room hotel in Mines Resort City, Seri Kembangan, Selangor, as part of its comprehensive long-term strategic plan. 

The luxury hotel remains a cornerstone asset for CHHB, strategically connected to the Mines International Exhibition & Convention Centre (MIECC) and the surrounding precinct. Overlooking the scenic Mines Lake, the property anchors the area as a premier leisure, events, and lifestyle hub. Its signature features, including a golden chariot entrance and meticulously designed interiors, have made it one of Malaysia's most iconic and visually distinctive hotels, attracting both local and international visitors. 

Originally developed in the 1990s on the site of the former Sungei Besi Mine, the Palace of the Golden Horses was part of a larger initiative that included the Mines Wellness Hotel, The Mines Shopping Mall, and MIECC, aimed at boosting tourism, recreation, and business events. In 2020, the hotel temporarily closed for a major refurbishment and reopened in 2021 with upgraded facilities. Notably, the hotel remained operational throughout the Covid-19 pandemic, continuing to serve medical tourists, while traditional Chinese medicine offerings saw particularly strong demand during that period. 

CHHB founder and advisor Tan Sri Lee Kim Yew said the repositioning of the Palace of the Golden Horses forms part of a broader strategic vision, which also encompasses the exploration of Web 3.0–enabled platforms, the enhancement of GHHS Healthcare's preventive and wellness services, and the introduction of curated, membership-based experiences at the hotel. 

"These initiatives are designed to enhance engagement, build sustainable communities, and unlock new value streams across healthcare, hospitality, and lifestyle segments, while remaining aligned with regulatory requirements and the company's core focus on asset integrity, governance, and long-term shareholder value," he said in a statement recently. 

On the financial front, CHHB is intensifying efforts to recover outstanding debts, with rental arrears from certain tenants totalling about RM15 million. Legal action is being pursued where necessary to safeguard revenue and optimise asset performance.

Lee emphasised that while the company continues to resolve legacy matters, it remains focused on executing its long-term strategic initiatives, reinforcing its commitment to sustainable growth, innovation, and value creation across its diverse portfolio.

-nst online.

Pahang eyes Indian travellers through first tourism roadshows in New Delhi, Chennai

 

KUANTAN: The state government, for the first time, will host tourism roadshows at two major cities in India this week to attract more travellers from the country to the east coast state. 

The roadshows, which would showcase Pahang's rich cultural heritage, pristine rainforests and diverse attractions, will be held in New Delhi tomorrow and in Chennai on Sept 26. 

State Unity, Tourism and Culture Committee chairman Leong Yu Man said the programmes would focus on business-to-business networking involving India-based travel agents, tourism operators, airlines and media partners. 

"The roadshows aim to strengthen strategic cooperation between the tourism industries of Pahang and India, creating opportunities for the arrival of more visitors through well-structured holiday packages. 

"We want to position Pahang as a must-visit destination for Indian travellers in conjunction with Visit Malaysia Year 2026, while reinforcing the state's image as 'The Heart of Malaysia'," she said in a statement today. 

Leong said the initiative went beyond promoting tourism, as it would also help build connectivity, strengthen cooperation and share Pahang's unique stories with the people of India.

She said that the programme would also highlight the state as a preferred destination for the meetings, incentives, conferences and exhibitions (MICE), weddings and honeymoons, sporting events and niche tourism tailored to specific interests. 

Iconic tourist attractions to be showcased included Fraser's Hill, Genting Highlands and Cameron Highlands as highland retreats; Cherating and Pulau Tioman as exotic beach destinations; Taman Negara National Park, one of the world's oldest rainforests; and the newly introduced rail tourism.

-nst online.

Malaysia, Kuala Lumpur rise in ICCA global rankings

 

KUALA LUMPUR: Malaysia and Kuala Lumpur have strengthened their global standing in the International Congress and Convention Association (ICCA) 2024 Country & City Rankings, reaffirming their position as premier destinations for international business events.

The country hosted 129 international association meetings last year, moving up two spots to 31st in the global country rankings and holding firm at 9th place in the Asia Pacific, remaining within the region's Top 10.

Kuala Lumpur also made impressive gains, jumping six places to 26th in the World City Rankings.

"Malaysia and Kuala Lumpur's growing reputation reflects their compelling value proposition," said Kuala Lumpur Convention Centre's (the Centre) general manager John Burke.

With Kuala Lumpur International Airport served by 79 airlines and visa-free access for 175 countries, Malaysia provides the great connectivity that global business events demand, he said in a statement.

"On top of that, we have a mature supply chain aligned with global standards, wide English proficiency and a favourable exchange rate. Combined with its rich cultural heritage and natural assets, Malaysia is a competitive choice."

According to the Malaysia Convention & Exhibition Bureau (MyCEB), business events are projected to contribute RM42.12 billion to the economy by 2030 and attract 5.9 million delegates. These events are expected to drive trade, boost tourism, and support job creation.

The Centre was a key venue last year, hosting many of the city's 78 international association events.

Owned by KLCC (Holdings) Sdn Bhd, a Petroliam Nasional Bhd subsidiary, the Centre is located beneath the Petronas Twin Towers in the KLCC precinct. It offers 34,000 sqm of flexible, purpose-built space with integrated facilities.

Burke noted that with sustainability becoming a growing priority in global events, responsible and long-term growth will be vital.

-nst online.

Malaysia Airlines Deepens Engagement with China Market Following Successful ITB China 2025 Participation

 

Malaysia Airlines reaffirmed its commitment to the Chinese market following a successful participation at ITB China 2025, held in Shanghai from 27–29 May. The airline completed more than 200 business appointments and held over 30 senior-level discussions, underscoring its key role as a facilitator of connectivity and cooperation between the two countries.

Operating from its primary hub at Kuala Lumpur International Airport (KLIA) Terminal 1—one of Southeast Asia’s major aviation gateways—Malaysia Airlines connects passengers from China to 69 global destinations across Asia, Australia, the Middle East, and Europe. The airline delivers exceptional travel experiences, enriched by its renowned Malaysian Hospitality, making it the gateway to Asia and beyond. As a member of the oneworld® alliance, the airline further expands this connectivity, providing seamless access to over 900 destinations across 170 territories worldwide. Malaysia Airlines currently serves major Chinese cities including Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong, and Taipei, and is actively exploring opportunities to enhance flight frequencies and introduce additional routes to further support growing bilateral exchanges in trade, tourism, and cultural interaction.

During ITB China, Malaysia Airlines showcased its MHcorporate programme, providing customized travel solutions tailored for corporate clients. This includes MHcorporate MARINE, addressing the specific requirements of maritime and energy sectors, and MHcorporate EVENTS, designed for meetings, incentives, conferences, and exhibitions.

In addition, Malaysia Airlines highlighted the enhanced benefits of its MHexplorer programme, designed specifically for students aged 13–26. The initiative offers attractive fare discounts, additional baggage allowances, and flexible travel arrangements, aiming to build lasting connections with China’s young traveller community.

Demonstrating a clear commitment to sustainability, Malaysia Airlines showcased the features of its latest A330neo aircraft via an immersive virtual-reality experience at ITB China 2025. Additionally, passengers experienced improved comfort with features such as Collins Aerospace Elevation Business Class suites and Recaro R3 Economy seating, highlighting Malaysia Airlines’ dedication to exceptional passenger experiences alongside environmental responsibility through the fuel-efficient fleet.

As the gateway to Asia and beyond, and complementing its commitment to sustainability, Malaysia Airlines delivers exceptional travel experiences enriched by its renowned Malaysian Hospitality, which continues to set the standard for warmth and service excellence. Guests can enjoy iconic offerings such as the signature satay and nasi lemak, Chef-on-Call gourmet dining in Business Class, and premium airport transfers in Mercedes electric vehicles at Kuala Lumpur International Airport Terminal 1, ensuring a seamless and comfortable journey from ground to air.

As the official global airline partner of Manchester United, Malaysia Airlines proudly connects fans and travellers across continents. Whether flying for football, family, or future business opportunities, passengers can count on the airline’s extensive network, exceptional service, and spirit of connection.

As part of its digitalisation efforts, Malaysia Airlines introduced enhancements to its HarmonyOS atomic service, offering instant and seamless access to flight bookings, check-in, and digital boarding passes.

Malaysia Airlines also offers “Bonus Side Trip”, which gives travellers added value with a complimentary stopover to one of seven exciting Malaysian destinations—such as Langkawi, Penang, or Johor Bahru—all within a single ticket, allowing them to explore more without extra fare.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “Debuting at ITB China has deepened our engagement with China’s travel community and laid the groundwork for our next chapter of growth in this market. Through a series of pre-scheduled business appointments and senior-level discussions, we have gained critical insights. Moving forward, we will continue to focus on optimising our route network and accelerating digital innovation, supported by our renowned Malaysian Hospitality, to deliver truly personalised and efficient journeys for our Chinese customers.”

Building on the successes of ITB China, Malaysia Airlines will soon launch joint marketing campaigns with key Chinese trade partners, targeted corporate training programmes. Malaysia Airline will put ongoing efforts to deepen bilateral cooperation, increase passenger growth, and facilitate enhanced cargo exchanges between the two nations.

Malaysia Airlines remains committed to its role as the preferred carrier connecting China with Malaysia and the broader global market, consistently delivering its renowned Malaysian Hospitality and exemplary service standards.

-Malaysia Airlines.

Team Building @ Gopeng Glamping Park

 

Rasa team korang perlukan recharge? 

Lari kejap dari tekanan kerja! kita healing sama-sama dekat alam.

Pakej Team Building di Gopeng Glamping Park 

DAYTRIP, 2H1M & 3H2M 

Dari RM98/pax je! 

Aktiviti best, suasana tenang, tidur dalam glamping, makan pun sedap! 

Bukan sekadar team building, tapi memori!

Tempat cepat penuh... Jom book awal-awal!.

Masih nak recee2 untuk team building ke, port untuk family day anda.. boleh roger kami

-Gopeng Glamping Park.

Morris Meetings & Incentives Group Fam Tour Experience Malaysia Truly Asia

 

Morris Columbus Travel, a prominent tour operator in USA has chosen Langkawi-Malaysia, as a focus destination alongside Singapore for their Morris Meetings & Incentive (MMI) Group Fam Tour. A group of 20 participants, all key decision-makers from 8 companies, visited Langkawi from 21-24 February 2025.

On 22 February 2025, Tourism Malaysia organized a networking dinner for the group. The dinner was hosted by Mr. Mohd Akbal Setia, Director of the International Promotion Division for Americas, Europe and Oceania (AERO), and also attended by distinguished guests including YBhg. Dato Haslina binti Abdul Hamid, CEO of Langkawi Development Authority (LADA), Ms. Nurul Nadiah Basiran, Senior Executive of Corporate Meetings & Incentives at the Malaysia Convention & Exhibition Bureau (MyCEB), Puan Sri Tiara Jacquelina, President & Chief Dream Maker of Enfiniti Group-Dream Forest Langkawi, and other officials.

Their ground handling services are sponsored by Destination Asia, while accommodation is provided by Four Seasons Langkawi.

The American market recorded 271,809 arrivals in 2024, marking an 18.4% increase compared to the previous year. In terms of revenue, the United States contributed RM1.1 Billion in 2024, reflecting a 32.2% growth from the previous year. On average, American tourists stay in Malaysia for 7.7 days, with a per capita expenditure of RM5,865.32.

-Tourism Malaysia.

Tourism Malaysia Resumes To Attract The Indian Market At SATTE 2025

 

NEW DELHI, 19 February 2025 - Tourism Malaysia returns to the South Asia’s Travel & Tourism Exchange (SATTE), one of India’s largest tourism fair for its 21^st participation in New Delhi. The three-day event occurring from 19^th to 21^st February is a continuous effort to keep Malaysia as a preferred tourist destination in the minds of Indian travellers.

Tourism Malaysia intends to focus on niche products such as shopping, golfing, luxury tourism, soft tourism, theme parks and honeymoon packages to inspire the global campaign of Visit Malaysia 2026 at this year’s SATTE. Consequently, Tourism Malaysia is also leveraging the niche product segments such as wedding with Meetings, Incentives, Conferences, and Exhibitions (MICE).

Being recognized as the Best MICE Destination 2024 in the Indian market, Malaysia continues to maintain its reputation and a destination of choice for Indian corporations. With approximately more than 40,000 trade visitors, the event anticipates a significant increase in Indian tourists to Malaysia through the rigorous promotion and stronger cooperation between tour operators and members of the tourism fraternity.

The Malaysian delegation is headed by Mr. Ahmad Johanif Mohd Ali, Director of Tourism Malaysia New Delhi Office, together with 58 organisations representing tour agents, hotel and resort operators, tourism product owners, airline operators, Sabah Tourism Board and Tourism Melaka.

Mr Ahmad Johanif Mohd Ali, Director of Tourism Malaysia New Delhi Office stated: “Tourism Malaysia remains committed in attracting a growing number of Indian visitors, catering to their diverse preferences. The Indian market has been a significant source of visitors to Malaysia for over two decades. With the upcoming Visit Malaysia Year 2026 (VM2026) campaign, we are focused on significantly increasing arrivals from the Indian market.”

India has been a priority market for Malaysia, given the strong economic ties with cultural connections between the two countries. Hence, India is currently Malaysia’s sixth-largest source of visitors.

In 2024, Malaysia recorded a total of 38 million visitor arrivals, with 1.4 million coming from India. In terms of air connectivity, 240 flights with 45,672 seats are offered weekly between India and Malaysia, operated by Malaysia Airlines, Batik Air, AirAsia, Air India, and IndiGo.

Furthermore, Tourism Malaysia will leverage on the announcement of the visa-free policy for Indian travellers to Malaysia until 31^st December 2026 as this is an opportunity to promote increased travel from India to Malaysia.

Tourism Malaysia is currently conducting various promotional activities in the Indian market such as, the Malaysia Food and Cultural Festival from the 17^th to 23^rd February at Pullman Hotel New Delhi Aerocity alongside its participation in the recent Outbound Travel Mart (OTM) 2025 from 30^th January to 1^st February in Mumbai. Meanwhile, Tourism Malaysia has also concluded a roadshow campaign across three main cities in India, namely Hyderabad, Bangalore and Kochi from the 2^nd to the 11^th February.

-Tourism Malaysia.

AITEX 2024: Premier Global Platform For Islamic Tourism And Trade Opens Soon

 

AITEX 2024: A Convergence of Global Trade and Islamic Tourism

The Asia Islamic Tourism & Trade Expo (AITEX) 2024 is set to open its doors from August 23 to 25, 2024, at the Sunway Resort Hotel, Bandar Sunway, Selangor. The event will serve as a key gathering for industry leaders, trade buyers, and public consumers, highlighting the immense potential within the Islamic tourism and trade sectors.

Exclusive Networking Opportunities for Trade Buyers 

Trade buyers at AITEX 2024 will have the unique opportunity to connect with exhibitors from a diverse range of countries, including Malaysia, Zambia, Saudi Arabia, Egypt, Uzbekistan, Tajikistan, China, and many more. This platform is designed to facilitate the discovery of new products, services, and partnerships that can drive growth and innovation in the global Islamic tourism and trade industries. 

Attractions and Activities for Public Consumers 

Public attendees will find an array of exciting activities and offerings throughout the three-day event. From exclusive tour packages on sale to the Prophet Muhammad Artifacts Exhibition, which offers a rare glimpse into sacred Islamic history, there is something for everyone. 

Additionally, visitors can immerse themselves in the Virtual Reality Journey of Prophet Muhammad, a cutting-edge experience that brings to life the significant events of the Prophet’s journey. Shoppers who spend a minimum of RM 500 will also stand a chance to win return flight tickets to stunning destinations such as the Maldives, Vietnam, and more, courtesy of Batik Air Malaysia, the official airline partner of AITEX 2024. 

Partners and Collaborations 

AITEX  2024 is organized in collaboration with esteemed organizations such as the World Islamic Tourism Council, the Global   Islamic   Tourism   Organisation, and   the   ASEAN Federation of Umrah & Hajj, with support from the Malaysia Convention & Exhibition Bureau (MyCEB). Our official partners include Batik Air Malaysia as the airline partner, Sunway Resort Hotel as the hotel partner, TV Alhijrah as the TV partner, and TTW as the official media partner.

Insightful Conferences and Summits 

AITEX 2024 will also host several key conferences, including the Islamic Tourism Conference on August 23 and 24, where industry experts will discuss hot topics shaping the future of Islamic tourism. This year's theme is "EMBRACING DIVERSITY: THE PROMISE AND POTENTIAL OF ISLAMIC TOURISM. The event

will culminate on August 25 with the Ministers & CEOs Summit and Tourism Investment Asia, bringing together leaders from Cambodia, the Philippines, Zambia, Egypt, Indonesia, and Uzbekistan to explore investment opportunities and discuss the future of Islamic tourism. 

WITA  2024:  Celebrating  Excellence  in  Islamic  Tourism  and Trade 

A major highlight of the event will be the World Islamic Tourism and Trade Awards (WITA 2024), set to take place during a gala dinner on Monday, August 26, at the Ballroom, Sunway Resort Hotel. The awards ceremony will honor 30 exceptional individuals and organizations from the tourism industry and government sectors for their contributions to Islamic tourism and trade. Guests will be entertained by a popular Malaysian artist and the Combo Orchestra, ensuring an unforgettable evening. 

Event Details 

AITEX 2024 will be held from August 23 to 25, 2024, from 10:00 AM to 8:00 PM daily, with free entrance for all visitors. Don’t miss this chance to be part of a groundbreaking event that promises to shape the future of Islamic tourism and trade.

-AITEX 2024.

Tourism Malaysia hosted a MICE Outbound Agents Fam Trip from Turkiye

 

Tourism Malaysia in strategic collaboration with Emirates, hosted a MICE Outbound Agents Fam Trip from Turkiye, focusing on enhancing Malaysia's tourism promotion in the Turkish market, specifically in the MICE segment.

Six participants explored key destinations in Kuala Lumpur, Selangor, and Penang. Mr. Iskandar Mirza Mohd Yusof, Senior Director of International Promotions (AERO) to welcome and engage with the participants.

-Tourism Malaysia.

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-Pulse Group.