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| Crockfords in Malaysia sees more Singapore guests as Resorts World Genting rolls out exclusive deals and events across the border |
Malaysia’s integrated resort, Resorts World Genting, has intensified
its marketing efforts in Singapore, with special offers and exclusive gala
events lined up just for holiday-makers coming from across the border.
The promotions are part of Resorts World Genting’s year-long 60th
anniversary celebrations and coincide with Singapore’s 60th year of
independence.
For the month of August, guests from Singapore can enjoy
buy-one-free-one tickets to Genting SkyWorlds Theme Park and use them before
September 14.
The SG60 Gala Dinner, created in partnership with Singapore travel
agency, WTS Travel, promises an evening of culinary excellence and cultural
spectacle as a tribute to the shared heritage of Singapore and Malaysia. It
will be hosted on August 25 at the Genting International Convention Centre.
This limited-capacity event is exclusive to Genting Rewards Card members.
Another Singapore-exclusive promotion is the 3D2N Resorts World
Awana Gala Dinner Experience. Running from November 22 to 24, the weekend
experience will bring guests into the restful rainforest setting of the
rejuvenated Resorts World Awana property. The programme includes a gala dinner
hosted by popular Singapore Malay radio station DJs at the Awana Wawasan Grand
Ballroom, as well as a two-hour guided walk down the Awana Trail.
This package is available for booking through authorised travel
partners in Singapore – WTS Travel, Transtar Travel, and EU Holidays.
Spencer Lee, executive vice president of sales, marketing and public
relations at Resorts World Genting, said the Singapore market is valuable to
the company. He noted that holiday-makers from Singapore are not only familiar
with Resorts World Genting, they are also strong repeat visitors through
generations and come with a strong spending power.
Arrivals from Singapore to the integrated resorts grows 10 per cent
annually.
While Singaporean guests typically favour the complex’s Resort
Hotel, Lee said more are booking the luxurious Crockfords, which is the one and
only hotel in Malaysia to receive the prestigious Forbes Travel Guide Five-Star
award for seven consecutive years.
“Our tagline, Enjoy More For A Lot Less, emphasises how far the
strong Singapore dollar can stretch for our Singapore guests who are coming to
Resorts World Genting. Singapore guests can enjoy a Forbes five-star hotel at a
good price in Malaysian ringgit,” he remarked.
A check on the hotel website shows that a night’s stay in a superior
room in Crockfords is priced at 1,483 ringgit (US$373) for non-members over the
August 8 to 10 Singapore National Day weekend. In comparison, Forbes Travel
Guide Five-Star-awarded hotels in Singapore command between S$1,450 (US$1,126)
and S$10,000 per night for the same weekend.
Lee added that Singapore guests can enjoy a variety of experiences
in the misty highlands, from nature-focused retreats at Resorts World Awana to
high-energy entertainment at Resorts World Genting, and from gourmet
indulgences to retail therapy. Furthermore, a new botanical themed attraction,
Eufloria, is set to welcome guests in 1Q2026.
To highlight new developments and transformation across the
integrated resort, Resorts World Genting
will join the Travel Malaysia Fair from October 3 to 5 at the Singapore Expo,
where travellers can also snag hot deals and exclusive gifts.
-TTG Asia.