Tourism Malaysia And Al Firdaus Travels Strengthen Strategic Collaboration To Advance Muslim-Friendly Tourism

 

MELAKA — Tourism Malaysia in collaboration with Al Firdaus Travels Pte Ltd., continues to strengthen strategic efforts to position Malaysia as a leading Muslim-friendly destination through the organisation of the Mother’s Day Celebration Programme 2026, taking place from 9 to 10 May in Melaka. 

The programme has attracted more than 600 visitors from Singapore, reflecting strong regional travel demand and Malaysia’s continued appeal among family-oriented and Muslim-friendly travel segments. 

Developed as a curated travel package, the initiative adopts a targeted approach to drive quality visitor arrivals from Singapore while promoting meaningful and value-driven travel experiences. Leveraging digital platforms for engagement and outreach, this collaboration forms part of ongoing efforts under the Visit Malaysia 2026 (VM2026) campaign. 

The programme features renowned speakers, including Ustaz Syamsul Debat and Ustazah Asni Abu Mansor. Participants are also treated to a cultural showcase by Tourism Melaka, highlighting the rich heritage and cultural diversity of Melaka. 

In line with growing demand for niche tourism segments, Tourism Malaysia continues to emphasise curated Muslim-friendly travel experiences. Other collaborative programmes with Al Firdaus Travels Pte Ltd. include Concert and Cultural Tourism featuring Wak Jeng at Tenera Hotel, Luxury and Romance packages in Langkawi, as well as Islamic Heritage and Learning journeys in Perak. 

Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said: “This collaboration reflects the growing demand for meaningful Muslim-friendly travel experiences among regional travellers, particularly from Singapore. Through strategic partnerships such as this, Tourism Malaysia remains committed to strengthening Malaysia’s position as a preferred destination for Muslim-friendly tourism while supporting the broader aspirations of Visit Malaysia 2026.” 

In 2025, Malaysia recorded 21.1 million visitor arrivals from Singapore, representing an increase of 11.8 per cent compared to the previous year. This sustained growth highlights Singapore’s continued importance as a key source market in support of the Visit Malaysia 2026 (VM2026) campaign.

-Tourism Malaysia.

Festival Sungai Melaka 2026 Berlansung 4 Bulan, Gegarkan Utara, Melaka Tengah & Jasin

 

Festival Sungai Melaka (FSM) 2026 tampil dengan konsep luar biasa apabila berlangsung selama 4 bulan penuh dengan pelbagai acara menarik yang bakal menghidupkan suasana pelancongan negeri. Perbadanan Pembangunan Sungai dan Pantai Melaka (PPSPM) membawakan penganjuran berskala besar yang menyatukan tiga daerah utama dalam satu festival mega. 

Antara yang bakal mencuri tumpuan di Daerah Melaka Tengah adalah Kejohanan Golf Terbuka Piala PPSPM sebagai acara pembuka tirai. Utara Melaka, Pertandingan Perahu Berhias di Sungai Linggi dijangka menjadi pentas kreativiti unik masyarakat yang memikat perhatian pengunjung. 

Tidak ketinggalan, kemeriahan turut dirasai di selatan Melaka apabila Tasik Chinchin (TCC) diangkat sebagai lokasi tumpuan baharu dengan pelbagai aktiviti komuniti dan rekreasi. 

Dari utara ke tengah hingga ke selatan Melaka, PPSPM komited menjadikan FSM2026 sebagai pemangkin pelancongan air yang lebih meriah dan berimpak. 

-Melaka Hari Ini.

Sambutan Ambang Tahun Baru 2026 @ Encore Melaka ( 28 ~ 31 Disember 2025 )

 

Sambutan Ambang Tahun Baru 2026

Kalau sambut ambang tahun baharu setakat tengok konsert, itu biasa.

Di Melaka, kita buat lain dari lain.

Aksi combat darat, laut & udara dari Rejimen Gerak Khas — live depan mata. Malam-malam  hiburan padu.

28 Disember 2025 : Real XPDC

29 Disember 2025 : Kristal dan Dinamik

30 Disember 2025 : Yabang & Bandi Amuk

31 Disember 2024  : Search, Lan Typewriter, Fauziah Gambus, Haziq Rosebi, …dan seorang Artis Rahsia!

Ringkasnya, ada aksi! ada muzik! ada surprise!

Tarikh: 27–31 Disember 2025

Lokasi: Encore Melaka

-Tourism Melaka.

Melaka International Mountain Bike Jamboree 2025 @ Taman Ekstrem Tasik Chinchin, Jasin, Melaka ( 18 Oktober 2025 )

 

Melaka International Mountain Bike Jamboree 2025

Jangan lepaskan peluang kayuhan paling epik tahun ini di Tasik Chinchin. Kini menjadi destinasi lasak penuh cabaran & pemandangan tasik yang memukau.

Sertai Melaka International Mountain Bike Jamboree 2025 dan alami sendiri trek sejauh 40KM yang penuh adrenaline!

Jangan lepaskan peluang & ajak kawan-kawan anda dan daftar sekarang!

Tarikh: 18 Oktober 2025 (Sabtu)

Lokasi: Taman Ekstreme, Tasik Chin Chin, Jasin, Melaka

Tarikh tutup pendaftaran: 10 October 2025

Daftar di sini: https://checkpointspot.asia/.../Melaka-International...

Get ready riders ! This year is going to be HUGE, not only will you conquer the thrilling 40KM trail but you also stand a chance to win amazing lucky draw prizes including Perodua Axia and a scooter ! Don’t miss out, gather your friends and register now!

Date: 18 October 2025

Venue: Ekstrem Park, Tasik Chin Chin, Jasin, Melaka

Registration closes: 10 October 2025

Register here: https://checkpointspot.asia/.../Melaka-International...

Mana Lagi? Melaka Lerr…

-Tourism Melaka.

https://checkpointspot.asia/event/Melaka-International-Mountain-Bike-Jamboree-2025?fbclid=IwY2xjawNS9Z1leHRuA2FlbQIxMABicmlkETFTeUpJUmJ0bG1kb0NaTG5XAR5M8oadVP6Q3azw9-BeUEYc1QyhffjUjImFCOGvK6fXvS5Cnjojxu7N1n252g_aem_YEQ1JcJNlcHp72VfjkJOfA

PATA highlights sustainable and inclusive tourism at World Tourism Conference 2025

 

PATA showcased its commitment to sustainable and inclusive tourism at the World Tourism Day and World Tourism Conference 2025, held in Melaka, Malaysia, from September 27 to 29. 

The event was officiated by Fadillah bin Haji Yusof, deputy prime minister of Malaysia; Ab Rauf Yusoh, chief minister of Melaka; Tiong King Sing, minister of culture, arts and tourism Malaysia; and Zurab Pololikashvili, secretary general, UN Tourism. The conference, held under the theme Tourism and Sustainable Transformation, focused on tourism’s potential to drive economic, social and environmental progress. 

During the session People-Centred Tourism: Unlocking Opportunities through Education, Innovation and Investments, moderated by Antonio López de Ávila of UN Tourism, PATA CEO Noor Ahmad Hamid joined panellists Amran Hamzah, Phillip Seiji Vincent, David Bardolet and Aradhana Khowala to discuss how investment in human capital, particularly youth and women, can strengthen resilience, equity and future readiness in tourism. The panel also examined how targeted investment can foster entrepreneurship, accelerate digitalisation and support sustainable development across destinations. 

PATA continues to place sustainability and social responsibility at the centre of its work, supporting long-term transformation in destinations, businesses and communities across the Asia-Pacific through initiatives aligned with the UN Sustainable Development Goals. Its programmes cover food and plastic waste reduction, climate resilience, digital transformation and social inclusion, while also developing the skills of tourism stakeholders at all levels. 

The association recently launched a 2025 World Tourism Day campaign highlighting projects from members, partners and stakeholders that advance sustainable transformation through education, governance, innovation and climate action. 

Noor said: “As a proud UNESCO Heritage City, Melaka not only showcases its rich cultural legacy but also demonstrates how well-planned tourism infrastructure can deliver real benefits to local communities through thriving community-based tourism initiatives and successful home-stay programmes. 

“As always, PATA is honoured to contribute to critical discussions that are shaping the pathway toward a more sustainable and inclusive future for our industry and the communities it serves.”

-TTG Asia.

7th Edition Of World Tourism Conference (WTC) Convenes In Melaka

 

MELAKA, 28TH SEPTEMBER | The Deputy Secretary-General (Tourism) of Ministry of Tourism, Arts and Culture (MOTAC), YBrs. Mr. Chua Choon Hwa, welcomed delegates with a recap of yesterday’s World Tourism Day (WTD) sessions and set the stage for the 7th WTC. He highlighted the dynamic programme ahead, featuring discussions on inclusive tourism economies, the scaling of sustainable practices and a tourism future shaped by digital technologies.

YAB Datuk Seri Utama Ab Rauf bin Yusoh, Chief Minister of Melaka, opened the conference with a keynote plenary address tracing Melaka’s transformation into a sustainable and innovative tourism destination. He underscored how the city thrives on its multiethnic, multicultural heritage while safeguarding both tangible and intangible traditions.

Building on this, YB Datuk Khaidirah binti Datuk Abu Zahar, Deputy EXCO for Investment, Industry and TVET Development, spotlighted Melaka’s UNESCO, inscribed treasures, ‘dondang sayang’, ‘pantun’, ‘silat’ and the ‘kebaya’, alongside culinary icons such as ‘asam pedas’ and ‘dodol’. She highlighted the city’s liveability gains, from bicycle lanes and pedestrian-friendly streets to the revitalised Melaka Riverfront that remains the city’s tourism lifeline. YB Datuk Khaidirah also underscored the contributions of youth volunteers and a comprehensive heritage management plan that unites local communities and institutions as initiatives that have earned Melaka international recognition, including the ASEAN Clean Tourist City Award 2024–2026.

Finally, H.E. Dr. Kao Kim Hourn, Secretary-General of ASEAN, delivered a compelling special address on tourism’s role as an engine of shared prosperity. Citing the sector’s nearly 10 percent share of global GDP and ASEAN’s 100 million tourist arrivals, he affirmed that growth and sustainability are not competing goals but twin pillars of progress. Dr. Kao framed ASEAN’s commitment around six guiding values consisting of Peace, Prosperity, Planet, People, Partnerships and Potential. He too urged member states to prioritise sustainability, inclusivity and digital innovation, emphasising that economic vitality and environmental stewardship can and must advance together.

-MOTAC.

Tourism must be catalyst for sustainability - UN Tourism

 

Hosted by the Tourism, Arts and Culture Ministry in collaboration with UN Tourism, the event showcased Malaysia’s rich cultural heritage, natural landscapes and commitment to sustainable tourism. - PIC CREDIT: https://www.untourism.int/

MELAKA: The 7th World Tourism Conference (WTC), held in conjunction with World Tourism Day 2025 here, marked a pivotal moment in advancing tourism as a catalyst for positive change, resilience and sustainable development worldwide, according to the United Nations World Tourism Organisation (UN Tourism). 

In a statement, UN Tourism said that under the theme Tourism and Sustainable Transformation, the global gathering underscored the vital importance of the sector as leaders, policymakers, industry experts and local communities came together to shape a sustainable future for tourism. 

Hosted by the Tourism, Arts and Culture Ministry in collaboration with UN Tourism, the event showcased Malaysia's rich cultural heritage, natural landscapes and commitment to sustainable tourism. 

In his official message, United Nations Secretary-General António Guterres described tourism as a "powerful driver of transformation" that creates jobs, fuels economies and builds cultural bridges. 

"Yet, it must be sustainable to protect the very places and communities it celebrates. Let's harness tourism as a force for resilience, sustainability and shared progress," he said. 

The statement noted that the celebrations in Melaka featured a series of activities, including high-level panel discussions and cultural showcases focused on sustainable practices and strategies to build industry resilience.

Among the key areas of focus were investing in education and skills, accelerating innovation and digital transformation, supporting local economies, and strengthening cultural exchange. 

"The WTC also provided a collaborative platform for stakeholders to discuss strategies for sustainable tourism development, focusing on resilience, inclusivity and environmental stewardship. 

"Key sessions explored digital transformation in tourism, community-based tourism models and climate-neutral travel solutions, aligning with the theme Tourism and Sustainable Transformation," it said.

-nst online.

PM: Malaysia eyes green, world-class tourism

 

image: UN Tourism

MELAKA: Malaysia is committed to developing a world-class, sustainable and resilient tourism industry by prioritising environmental preservation and empowering communities, said Prime Minister Datuk Seri Anwar Ibrahim. 

He said the nation's biodiversity and unique strengths must be harnessed to attract global visitors without harming natural heritage. 

"Malaysia is one of 12 mega-biodiversity countries in the world, with more than 15,000 plant species, 175,000 fauna species, tropical rainforests, mangroves and coral reefs. 

"Protecting the environment is a global trust, and when ecosystems thrive, they become natural attractions for tourists." 

His speech was delivered by Deputy Prime Minister Datuk Seri Fadillah Yusof at the launch of World Tourism Day and the 7th World Tourism Conference in Banda Hilir here. 

Present were Chief Minister Datuk Seri Ab Rauf Yusoh; Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing; and UN World Tourism Organisation secretary-general Zurab Pololikashvili.

Anwar said nature-based tourism remains a priority, along with adventure, Muslim-friendly, medical and wellness tourism. 

He added that educational travel, business events and digital nomad hubs are potential growth areas. 

The government is promoting recycling models and revenue-sharing mechanisms to channel tourism earnings back into maintaining infrastructure and ecosystems, he added. 

On carbon emissions, he said aviation accounts for nearly half of the global tourism industry's direct emissions. 

"Malaysia's first biomass-based sustainable aviation fuel plant is expected to begin operations in 2027, creating green industries and jobs." 

Anwar said that empowering grassroots communities is central to sustainable tourism. 

He cited Batu Puteh in Sabah and Mersing in Johor as examples of successful eco-tourism and coastal tourism initiatives supported by government, non-governmental organisations and international partners. 

"As Asean chair in 2025, Malaysia will push for smoother travel, harmonised standards and stronger regional sustainability frameworks," he said.

-nst online.

Majlis Perasmian 'Visit Malaysia Travel Meet' (VMTM) 2025

 

MELAKA, 26 SEPTEMBER |  Bersempena dengan sambutan 'World Tourism Day 2025' dan 'World Tourism Conference 2025', Lembaga Penggalakan Pelancongan Malaysia (Tourism Malaysia) julung-julung kalinya menganjurkan 'Visit Malaysia Travel Meet 2025' (VMTM 2025) pada 26 hingga 28 September 2025 bertempat di Melaka International Trade Centre (MITC).

Pameran pelancongan ini menghimpunkan lebih 180 pempamer dengan tawaran pakej pelancongan eksklusif serta harga istimewa melalui dua segmen utama:

'Business-to-Business' (B2B) pada 26 September 2025 – melibatkan penggiat industri & syarikat korporat

'Business-to-Consumer' (B2C) pada 27 & 28 September 2025 – terbuka kepada orang ramai

VMTM 2025 telah dirasmikan oleh YAB Datuk Seri Utama Ab Rauf Yusoh, Ketua Menteri Melaka dan turut dihadiri oleh YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya.

Penganjuran ini bukan sahaja memperkukuh industri pelancongan domestik, malah menyokong sasaran 280 juta pelawat domestik pada tahun 2025 serta memperhebat promosi menuju Tahun Melawat Malaysia 2026 (VM2026).

-MOTAC.

Line Up of Programmes in Conjunction with the World Tourism Day (WTD) and World Tourism Conference (WTC) 2025 in Melaka

 

-MOTAC.

Persembahan Istimewa Sempena Peluncuran Tahun Melawat Malaysia 2026 @ Encore Melaka ( 27 September 2025 )

 

Persembahan Ikonik di Bumi Melaka!

Jom sama-sama meriahkan Pelancaran Tahun Melawat Malaysia 2026 dengan persembahan istimewa daripada dua bintang tersohor tanah air – Datuk Seri Siti Nurhaliza dan Misha Omar!

Tarikh: 27 September 2025 (Sabtu)

Masa: 6.00 Petang

Lokasi: Encore Melaka

Semua dijemput hadir!

Mari kita raikan detik bersejarah ini bersama-sama. Jangan lepaskan peluang keemasan ini!

-Tourism Melaka.

Visit Malaysia Travel Meet 2025 @ MITC Ayer Keroh, Melaka ( 27 ~ 28 September 2025 )

 

Pening nak plan travel mana?

Jom ler ke Visit Malaysia Travel Meet 2025 anjuran Tourism Malaysia

Tarikh: 27–28 Sept 2025

Masa: 10 Pagi - 6 Petang

Lokasi: MITC, Ayer Keroh Melaka

> Tawaran pelbagai pakej pelancongan pada harga istimewa

> Persembahan menarik daripada artis-artis tempatan

> Jualan dan demonstrasi pelbagai juadah makanan termasuk makanan warisan

> Hasil kraftangan dari seluruh Malaysia

> Cabutan bertuah menanti anda

Paling best… MASUK FREE!

Jangan lepaskan peluang untuk menikmati tawaran dan pakej pelancongan yang menarik hanya di sini!

Jumpa anda di MITC Melaka!

-Tourism Malaysia.

Hari Koperasi Negara 2025 @ MITC, Melaka ( 25 ~ 27 Julai 2025 )

 

Bersatu Demi Komuniti, Berkoperasi Demi Negara! Ayuh gegarkan MITC Melaka!

Hari Koperasi Negara 2025

Tarikh: 25–27 Julai 2025

Pameran, jualan, forum, hiburan dan 1001 inspirasi koperasi menanti anda!

"Satu untuk semua, semua untuk satu"

Imbas kod QR & rancang perjalanan anda sekarang!

-World Tourism Melaka.

Karnival Usahawan Orang Asli 2025 @ Padang Dataran Pahlawan, Melaka ( 27 ~ 29 Jun 2025 )

 

Tradisi bukan sekadar pakaian, ia adalah ‘jiwa’ turun temurun.

Saksikan keindahan busana Orang Asli dalam aktiviti penuh warna dan warisan. Mor ler kita!

Ayuh ke Karnival Usahawan Orang Asli (KUOA) 2025;

Tarikh: 27 - 29 Jun 2025 (Jumaat - Ahad)

Masa: 10 pagi – 10 malam

Lokasi: Padang Dataran Pahlawan, Melaka

Aktiviti-aktiviti:

> Kraf tangan asli

> Juadah tradisional

> Persembahan budaya

> Produk tempatan istimewa

Marilah datang beramai-ramai, raikan KUOA 2025 bersama!

Ikuti kami di media sosial rasmi JAKOA Malaysia

-Jabatan Kemajuan Orang Asli (JAKOA).

Majlis Sambutan Aidilfitri MADANI 2025 @ Pusat Dagangan Antarabangsa Melaka (MITC), Ayer Keroh, Melaka ( 5 April 2025 )

 

Jemputan ke Majlis Sambutan Aidilfitri MADANI 2025!

Ayuh bersama-sama memeriahkan Majlis Sambutan Aidilfitri MADANI 2025 Peringkat Kebangsaan bersama YAB Perdana Menteri!

Tarikh: 5 April 2025 (Sabtu)

Masa: 10.00 pagi – 4.00 petang

Tempat: Pusat Dagangan Antarabangsa Melaka (MITC), Ayer Keroh, Melaka

Bawalah seisi keluarga dan raikan kemeriahan Aidilfitri dalam suasana penuh kasih sayang, toleransi dan perpaduan.

Ihsan Menyentuh Jiwa, Toleransi Menyatu Negara

Mana Lagi? Melaka Ler…

-Tourism Melaka.