Langkawi targets China market through four-city roadshow

 

The Langkawi Development Authority (LADA) is stepping up efforts to attract Chinese travellers through a four-city roadshow from October 12 to 19, alongside the launch of its official Naturally Langkawi account on Xiaohongshu. 

Held as part of the Tourism Malaysia Sales Mission to China, the roadshow covers Beijing, Zhengzhou, Wuxi and Jinan. It aims to strengthen ties with the Chinese travel trade and raise awareness of Langkawi among travellers.  

The Xiaohongshu account will feature the island’s landscapes, cultural heritage and tourism experiences, supporting LADA’s Feel Again campaign to position Langkawi beyond its traditional sun-and-sea offering. Content will cover its UNESCO Global Geopark heritage, beaches, wildlife and local experiences. 

LADA said the account would also feature travel information and stories from across the island. 

The account was launched in Beijing on October 12 by Samuel Lee Thai Hung, deputy director-general of Tourism Malaysia; Waffa Wahida Zainol, tourism manager of LADA; and Angie Ng, president of the Malaysian Inbound Chinese Association. 

“China remains an important market for Langkawi, and this roadshow provides a valuable opportunity for us to strengthen our relationships with the travel trade across key cities while bringing the Naturally Langkawi story directly to Chinese travellers,” said Waffa in a press release. 

“Through Xiaohongshu, we are able to share Langkawi in a way that reflects how today’s travellers discover and experience places through visual stories, authentic recommendations and experiences worth remembering,” she added.

-TTG Asia.

Malaysia pushes direct flights, visa facilitation to grow Russian market

 

Malaysia is seeking stronger air connectivity and easier visa arrangements with Russia as it looks to grow visitor arrivals from the market. 

Tourism, arts and culture minister Tiong King Sing pursued potential direct flights and reciprocal visa-free travel during a sales mission to St Petersburg and Moscow from September 27 to October 1, which brought together 15 representatives from hotels and resorts, travel agents, tourism product operators and state tourism boards.  

The mission included B2B meetings and engagements with Russian travel trade partners. 

In a recent Facebook post, Tiong said he had discussed reciprocal visa-free travel with Russian deputy minister of economic development Dmitry Vakhrukov in Moscow. 

Both sides identified visa facilitation as an important factor in increasing two-way tourism. 

Air connectivity was also a focus of Tiong’s discussions with the Russian travel trade, including the potential for direct flights between Malaysia and Russia. Tiong said improved connectivity would make Malaysia more accessible to Russian travellers. 

The discussions come as Malaysia looks to capture a larger share of the Russian outbound market. 

Malaysia received 98,466 Russian tourists in the first eight months of 2026, up 4.3 per cent year-on-year from 94,420, according to Tourism Malaysia. 

Tiong also identified potential in Russian regions beyond Moscow and St Petersburg. During the sales mission, he met representatives of the Ural Tourism Association and said the region accounted for about 15 per cent of Russia’s outbound travellers and had a sizeable high-income population. 

He said closer cooperation between Malaysian and Russian travel agencies could help expand the market in the region. 

Longer stays are another segment Malaysia is exploring. Tiong said Malaysia was considering three- to four-month winter tourism packages for Russian travellers. 

The idea emerged from a meeting with Russian tour operator Fun & Sun Holidays, which told Tiong that some financially secure Russian travellers spend the winter months in warmer countries, typically staying for three to four months. 

Fun & Sun also highlighted the need for Russian- and Uzbek-speaking interpreters during peak travel periods. 

Tiong said the Ministry of Tourism, Arts and Culture’s licensing and legal units would examine permit requirements for seasonal interpreters and, where necessary, engage the immigration and home affairs authorities. 

He added that the government would assess the potential of the long-stay segment, including the number of prospective travellers, their typical length of stay and accommodation needs.

-TTG Asia.

Tourism Malaysia Unlocks Russia’s Tourism Potential For Visit Malaysia 2026–2027

 

RUSSIA — Tourism Malaysia is stepping up its promotional efforts in Russia through its Sales Mission to St. Petersburg and Moscow from 27 September to 1 October 2026, reinforcing Malaysia’s commitment to growing the Russian market and increasing its tourism appeal to Russian travellers for Visit Malaysia 2026–2027 (VM2026–2027). 

Led by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, the mission brings together 15 representatives from hotels and resorts, travel agents, tourism product operators and state tourism boards to strengthen industry partnerships, explore new business opportunities and introduce Malaysia’s latest, immersive tourism products to the Russian market, including the Surreal Experiences travel packages. 

The five-day mission features business-to-business (B2B) meetings, networking sessions, industry engagements with Russian travel trade partners, also to have the Gala Dinners to have closer engagement and extend appreciation to the industry players for their continuous support. These activities provide a stronger platform and more closely bilateral relationship especially on the tourism, arts and culture industry. Malaysia has many attractive destinations including its tropical islands and sandy beaches, lush rainforests, vibrant multicultural heritage, immersive gastronomic offerings, luxury shopping experiences, and lively entertainment. 

“Russia remains an important and promising market for Malaysia, with strong potential for further growth. Through this Sales Mission, we aim to strengthen our partnerships with the Russian travel trade, increase awareness of Malaysia as a preferred travel destination among Russian travellers, and create more opportunities for our tourism industry. Our travel agents should be more aggressive in promoting Malaysia in Russia, highlighting destinations, food, culture and the wide range of experiences we have to offer,” said YB Dato Sri Tiong King Sing. 

The Russian market continues to show positive growth, with visitor arrivals to Malaysia increasing by 4.3 per cent to 98,466 arrivals from January to August 2026, compared with 94,420 arrivals during the same period in 2025. The encouraging performance highlights the growing potential of the Russian market and strengthens Tourism Malaysia’s efforts to intensify targeted promotions and industry collaborations. 

With VM2026–2027 as a key platform to advance Malaysia’s tourism agenda, Tourism Malaysia will continue to deepen partnerships with airlines, travel trade and industry players to expand Malaysia’s reach in Russia, drive greater travel demand, and strengthen Malaysia’s position as a preferred destination for Russian travellers. 

Furthermore, this Sales Mission held in Russia’s major cities will serve as a key catalyst for the success of VM2026–2027 by strengthening Malaysia’s presence and appeal in the Russian market. Through meaningful engagements during the Sales Mission, this will also ensure that Malaysia’s tourism industry remains sustainable and contributes to Malaysia’s long-term economic growth.

-Tourism Malaysia.

Tourism Malaysia And Space Travel Explore Opportunities To Grow Russian Market

 

Russia | Director General of Tourism Malaysia, Mr. Mohd Amirul Rizal Abdul Rahim representing Tourism Malaysia in the sales mission in Russia held a productive engagement with Space Travel, a leading Russian tour operator, to explore opportunities to further grow tourist arrivals to Malaysia.

Space Travel reported strong demand, including popular Kuala Lumpur–Langkawi packages and growing interest in concert tourism, with Russian fans travelling to Malaysia for major international concerts.

Tourism Malaysia highlighted the continued growth of Russian arrivals and the significant potential to expand the market through stronger promotion, destination knowledge and industry collaboration.

Discussions also focused on B2B training, digital promotion, competitive airfares and airline partnerships, with both sides committed to developing more attractive Malaysia packages for Russian travellers.

-Tourism Malaysia.

Tourism Malaysia Sales Mission To The Philippines In Cebu

 

CEBU, 22 August 2026 - Tourism Malaysia Sales Mission to the Philippines continued to its next destination, Cebu, Philippines led by Mr Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia.

The programme featured a Destination Seminar, MM2H Seminar and Travel Mart, bringing together 21 Malaysian tourism industry stakeholders and 120 Cebu buyers for B2B meetings, networking and destination presentations.

-Tourism Malaysia.

Celebrating A Successful Conclusion To Sales Mission To India Series 2

 

NEW DELHI, 19 August 2026| Tourism Malaysia successfully concluded the Sales Mission to India Series 2 with a networking dinner in New Delhi, bringing together 220 buyers from the Indian travel industry.

As New Delhi marked the final city of the mission, Tourism Malaysia is pleased to have engaged with more than 700 buyers across three major Indian cities, Chennai, Mumbai and New Delhi, further strengthening industry connections and creating new opportunities to promote Malaysia in the Indian market.

The networking dinner was graced by the presence of Mr. Mohd Amirul Rizal Abdul Rahim, Director General Tourism Malaysia; Puan Sharifah Ezneeda Wafa Syed Zulkarnain Wafa, Chargé d’Affaires of the Malaysia High Commission in India, together with other Malaysian diplomats and officers from Tourism Malaysia New Delhi.

The successful conclusion of the three city mission reflects the strong interest and confidence of the Indian travel trade in Malaysia, while providing an important platform for Malaysian sellers and Indian buyers to strengthen partnerships, explore new business opportunities and promote Malaysia’s diverse tourism offerings.

A heartfelt congratulations and appreciation to the all TM offices in India for the excellent arrangement and Malaysian sellers for the support in making the Sales Mission to India Series 2 a great success!

Together, we continue to strengthen Malaysia–India tourism ties and welcome more Indian travellers to experience Malaysia Truly Asia in conjunction with Visit Malaysia 2026-2027.

-Tourism Malaysia.

Tourism Malaysia Sales Mission To The Philippines In Davao

 

DAVAO, 20 August 2026 | Tourism Malaysia Sales Mission to the Philippines continued to its next destination, Davao, led by Mr Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia.

The programme featured a Destination Seminar, MM2H Seminar and Travel Mart, bringing together 21 Malaysian tourism industry stakeholders and 122 Davao buyers for B2B meetings, networking and destination presentations.

-Tourism Malaysia.

Tourism Malaysia Concludes Sales Mission To India Series 2 In New Delhi

 

NEW DELHI, 19 August 2026 | The Sales Mission to India Series 2 has reached its final destination in New Delhi, marking another important milestone in strengthening Malaysia’s presence and engagement in the Indian market.

A press conference was held featuring Director General of Tourism Malaysia, Mr Mohd Amirul Rizal Abdul Rahim, together with Mr Ahmad Johanif Mohd Ali, Director of Tourism Malaysia New Delhi; Dato’ Aruldas, President of MITTA; and Mr Suresh Vanan, Head of Communication & Promotion, Batik Air. The session was attended by 55 media representatives from New Delhi.

During the press conference, the Director General highlighted the importance of maintaining a consistent and continuous presence in the Indian market through initiatives such as the Sales Mission. Such engagements provide a vital platform to strengthen industry partnerships, address market challenges and ensure Malaysia remains top of mind among Indian travellers.

The session also highlighted Tourism Malaysia’s efforts to promote destinations beyond the traditional Kuala Lumpur and Genting Highlands routes, with greater emphasis on Penang, Langkawi, Johor Sabah & Sarawak, alongside Malaysia’s diverse offerings in culture, nature, adventure, golf, wellness & education.

The Director General also addressed the current challenges and crises affecting the tourism industry, both in Malaysia and globally, emphasising the importance of resilience, closer collaboration with airlines and travel trade partners, as well as continuous market promotion to sustain tourist confidence and travel demand.

As Malaysia looks ahead to Visit Malaysia 2026–2027, Tourism Malaysia remains committed to creating greater awareness of Malaysia’s diverse tourism experiences and encouraging Indian travellers to discover more of Malaysia, beyond the familiar destinations.

From Chennai to New Delhi, Sales Mission to India Series 2 concludes with renewed commitment to strengthening the Malaysia–India tourism connection and driving greater opportunities for the tourism industry.

-Tourism Malaysia.

Tourism Malaysia To Lead Sales Mission To The Philippines 2026 To Strengthen Tourism Partnerships

 

MANILA — Tourism Malaysia has successfully organised the Sales Mission to the Philippines 2026, taking place from 16 to 23 August 2026, featuring a Destination Seminar and Travel Mart across three major cities in the Philippines, namely Manila, Davao, and Cebu, as part of its ongoing efforts to strengthen tourism cooperation, highlight Malaysia’s diverse tourism offerings and travel destinations, and increase visitor arrivals from the Filipino market. 

The multi-city sales mission will connect 21 Malaysian tourism industry stakeholders, comprising state tourism organisations, travel agents, tour operators, airlines, online travel agencies, and hotel and accommodation providers, with Filipino tourism partners and 340 buyers through business-to-business (B2B) meetings, networking sessions, and destination presentations. Malaysian delegates will also engage directly with Filipino travel trade representatives through pre-arranged business-matching sessions. 

The programme is expected to provide an effective platform for Malaysian tourism suppliers to showcase their latest travel packages and tourism offerings, including vibrant cities, pristine islands, world-class shopping experiences, family-friendly attractions, rich culture, diverse culinary experiences, and internationally recognised Muslim-friendly tourism facilities and travel experiences. This helps foster new business collaborations and reinforce existing partnerships with Filipino travel trade partners. 

Mr Lee Thai Hung, Deputy Director General (Promotions II) of Tourism Malaysia, said, "The Philippines continues to be a promising source market for Malaysia, supported by strong air connectivity, close cultural ties, and increasing demand for regional travel. Through this sales mission, Tourism Malaysia remains committed to strengthening our partnership with the Filipino travel industry while positioning Malaysia as the preferred destination for leisure, business events, shopping, nature, culture, and Muslim-friendly tourism in conjunction with Visit Malaysia 2026–2027." 

The Philippines remains an important market for Malaysia within the ASEAN region. As of June 2026, Malaysia recorded a total of 299,633 visitor arrivals from the Philippines, marking a 1.13 per cent increase from 296,298 visitor arrivals during the corresponding period in 2025. Air connectivity between Malaysia and the Philippines remains robust, with approximately 59 weekly flights offering more than 11,615 seats. These flights connect Kuala Lumpur, Kota Kinabalu, and other Malaysian destinations with Filipino cities, including Manila and Cebu. 

Tourism Malaysia extends its sincere appreciation to all Malaysian and Filipino tourism stakeholders, airlines, and travel trade partners for their continuous support and collaboration in driving visitor arrivals to Malaysia. Through stronger industry partnerships and sustained promotional efforts, Tourism Malaysia remains confident of achieving the objectives of Visit Malaysia 2026–2027 while further strengthening tourism cooperation between the two countries.

-Tourism Malaysia.

Unlocking New Possibilities With Flycreative

 

MUMBAI, 17 August 2026 | As part of the Director General’s, Mr Mohd Amirul Rizal Abdul Rahim official working visit and Sales Mission to India Series 2, Tourism Malaysia continued its engagement with key travel industry partners in Mumbai through a meeting with Flycreative Online Limited.

The session brought together Mr Adi Karim, Joint Director of Flycreative and Henna, Head of Holidays Department, Flycreative for an exchange of ideas on how Malaysia can further capture the Indian travel market.

The discussion explored opportunities to diversify Malaysia’s destination offerings beyond Kuala Lumpur particularly by giving greater prominence to Langkawi and other emerging destinations that can offer Indian travellers a different Malaysian experience.

Another key area highlighted was the development of Muslim Ziyarat travel packages, with potential to specifically target the Kerala and Mumbai markets through tailored itineraries and focused promotional strategies.

The engagement reflects Tourism Malaysia’s continued efforts to work closely with the industry in creating market-driven products, niche experiences and stronger destination visibility, while opening new avenues to attract more Indian visitors to Malaysia.

-Tourism Malaysia.

Mumbai Says “Chalo Malaysia!” – Let’s Go Malaysia!

 

MUMBAI, 17 August 2026 | Mumbai marked the second city stop of Tourism Malaysia’s ongoing India Sales Mission, with the Director General of Tourism Mr Mohd Amirul Rizal Abdul Rahim, Malaysia leading a press conference attended by 40 media representatives from Mumbai.

The press conference also served as an important platform to introduce Tourism Malaysia Mumbai’s new campaign, “Chalo Malaysia” — Let’s Go Malaysia!, aimed at creating stronger awareness and excitement among Indian travellers to choose Malaysia for their next holiday.

The campaign brings Malaysia closer to the Indian market by showcasing the country’s diverse tourism experiences, with a strong emphasis on experiential tourism, leisure and niche segments such as adventure and nature-based tourism, while continuing to highlight Malaysia’s strong appeal as a leisure destination.

The session also highlighted Malaysia’s rich mix of experiences from culture, gastronomy and lifestyle to nature, adventure, islands and family-friendly attractions, reinforcing the message that Malaysia has something for every Indian traveller.

Also in attendance were Ms Haryanty Abu Bakar, Director of Tourism Malaysia Mumbai; Mr Nigel Wong, President of MATTA; and Dato’ Aruldas, President of MITTA, reflecting the strong collaboration between Tourism Malaysia and the Malaysian tourism industry in growing the Indian market.

With India remaining a key source market, Tourism Malaysia continues to strengthen its promotional efforts, industry partnerships and media engagement to attract more Indian travellers and position Malaysia as a preferred destination.

-Tourism Malaysia.

Strengthening Partnerships, Expanding Horizons: Tourism Malaysia’s Working Visit To Bangalore

 

INDIA, 14 August 2026 | As part of the Sales Mission Tourism Malaysia to India Series 2 the Director General of Tourism Malaysia, Mr Mohd Amirul Rizal Abdul Rahim undertook a working visit to Bangalore to strengthen engagement with key tourism industry players and explore new opportunities to further grow the Indian market.

During the visit, Tourism Malaysia hosted a special Networking Dinner with leading industry partners who have consistently supported and promoted Malaysia in recognition of their continuous efforts and commitment in driving Malaysia’s tourism presence in India.

The dinner was attended by Mr Chua Yong Wei, Senior Private Secretary to the Honourable Minister of Tourism, Arts and Culture Malaysia (MOTAC); Mr Hishamuddin Mustafa, Director of Tourism Malaysia Chennai; Dato’ Aruldass, President of MITTA and representatives from LADA Langkawi.

The gathering also brought together prominent Bangalore tourism industry players, including Mr Niranjan, President of TAAI Karnataka; Mr Rakesh, CEO of Jagdish Tours; Mr Binesh of Dimaak Tours; Mr Rishab Jain of Ewol Now; and Mr Rahul of AirAsia Bangalore, all of whom have played an important role in supporting and promoting Malaysia in the Indian market.

The networking session provided an excellent platform for meaningful discussions on new opportunities to promote Malaysia particularly in experiential tourism, education tourism, nature and adventure tourism, gastronomy, as well as tapping into the growing potential of Indian transit passengers.

The Director General also took the opportunity to review the ongoing in-market billboard campaign in Bangalore which is currently in progress as part of efforts to create stronger destination awareness and increase Malaysia’s visibility among Indian travellers.

The Director General expressed his appreciation and gratitude to the industry partners for their continuous support, while emphasising the importance of forging stronger partnerships and penetrating new and emerging tourism segments.

With the strong movement of Indian travellers, particularly among the 25–40 age group, there is significant potential to promote Malaysia through more diverse, immersive and experience-driven offerings.

The working visit reflects Tourism Malaysia’s continued commitment to strengthening industry collaboration, increasing destination visibility and unlocking new opportunities to position Malaysia as a preferred destination for the next generation of Indian travellers.

-Tourism Malaysia.

Sales Mission Tourism Malaysia To India Series 2 | Chennai

 

INDIA, 13 August 2026 | The Sales Mission Tourism Malaysia to India Series 2 officially kicked off its first stop in Chennai, hosted at Hyatt Regency Chennai, bringing together Malaysia’s tourism industry players and key stakeholders from the Indian market.

Led by Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, the mission brings together 40 Malaysian sellers to strengthen tourism cooperation, promote Malaysia’s diverse tourism offerings and further drive arrivals from India.

The mission began with a Press Conference attended by 75 media representatives from Chennai, providing an important platform to highlight Malaysia’s latest tourism products, experiences and opportunities for the Indian market.

The programme continued with a B2B session and networking dinner, which attracted more than 220 buyers from various tourism industry partners across Chennai. The session provided an excellent platform for Malaysian sellers and Indian travel trade partners to connect, exchange ideas, explore new business opportunities and strengthen existing partnerships.

The session was also attended by Mr K Saravan Kumar, Malaysia Consulate in Chennai; Mr Chua Yong Wei, Senior Private Secretary to the Honourable Minister of Tourism, Arts and Culture Malaysia (MOTAC); and Mr Hishamuddin Mustafa, Director of Tourism Malaysia Chennai.

A strong and impactful start to India Series 2, reflecting the growing interest and strong market potential for Malaysia among Indian travellers. Tourism Malaysia remains committed to strengthening industry partnerships and creating more opportunities to promote Malaysia as a preferred destination for Indian travellers.

-Tourism Malaysia.

Unlocking New Travel Opportunities With Scapia

 

INDIA, 13 August 2026 | Tourism Malaysia continues to explore new and innovative ways to connect Malaysia with India’s fast-growing travel market. During the Official Visit of the Director General of Tourism Malaysia, Mr. Mohd Amirul Rizal Abdul Rahim to India and in conjunction with the Tourism Malaysia Sales Mission to India Series 2/2026, a meeting was held with leading Indian OTA and travel-fintech company Scapia, represented by Mr. Anand Kandasai, Travel Industry Leader.

With its unique combination of travel booking and financial services, Scapia is redefining how modern Indian travellers plan, book and experience their journeys, making travel more rewarding and accessible.

The engagement also builds on Tourism Malaysia’s existing collaboration with Scapia through in-market promotional campaigns including prominent billboard activations in Chennai and Bengaluru, helping to keep Malaysia top of mind among Indian travellers.

Moving forward, the discussion explored opportunities to further ‘Make More Travel for Rewards’ through innovative travel promotions, attractive offerings and stronger engagement with Scapia’s growing traveller community.

The meeting was also attended by Mr. Hishamuddin Mustafa, Director of Tourism Malaysia Chennai; Mr. Chua Yong Wei, Private Senior Secretary to the Hon. Minister of MOTAC, and Dato’ Aruldass, President of MITTA.

Tourism Malaysia looks forward to taking this partnership to the next level and inspiring even more Indian travellers to experience the diverse destinations, culture and experiences of Malaysia Truly Asia.

-Tourism Malaysia.

Tourism Malaysia Strengthens India Market Engagement In Support Of Visit Malaysia 2026 Campaign Through 2027

 

CHENNAI – Tourism Malaysia continued to strengthen its presence in the Indian market through its Sales Mission Series 2, held in Chennai, Mumbai and New Delhi from 12 to 20 August 2026, reaffirming Malaysia's commitment to maintaining strong engagement with one of its most important international source markets while navigating the evolving global travel landscape.

The sales mission brought together 40 Malaysian tourism stakeholders, comprising tour operators, hoteliers and airline partners, to strengthen trade partnerships, expand business opportunities and reinforce Malaysia's position as a preferred destination for Indian travellers. The programme also served as a platform for business-to-business (B2B) engagements, networking and the development of new travel opportunities between Malaysian and Indian tourism stakeholders.

The mission was led by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, and organised in collaboration with Batik Air, reflecting the strong publicprivate partnership in promoting Malaysia as a premier tourism destination.

-Tourism Malaysia.

Tourism Malaysia Strengthens Promotion In Rajkot And Vadodara Through Visit Malaysia 2026 Roadshow

 

RAJKOT – Tourism Malaysia Mumbai continues to strengthen its presence in the Indian market through the organisation of the Visit Malaysia 2026 (VM2026) Roadshow in Rajkot and Vadodara from 19 to 21 May 2026. The roadshow forms part of Tourism Malaysia’s ongoing efforts to further enhance collaboration with the Indian tourism trade partners while promoting Malaysia’s tourism offerings, unique experiences and upcoming events under the Visit Malaysia 2026 (VM2026) campaign.

The seminar is led by Ms. Haryanty Abu Bakar, Director of Tourism Malaysia Mumbai, together with delegations of 13 Malaysian tourism stakeholders, consisting of representatives from travel agencies, airlines, tourism and tourism product operators.

The roadshow provides an important platform for travel trade partners from the state of Gujarat to engage directly with Malaysian sellers, thereby reinforcing business relationships and exploring new collaboration opportunities. This initiative also highlights Malaysia’s continuous commitment to delivering diverse, accessible and value-driven travel experiences tailored to Indian travellers.

-Tourism Malaysia.

Misi Jualan Pelancongan Malaysia Ke Indonesia Perluas Peluang Kerjasama Strategik Industri Pelancongan

 

INDONESIA – Tourism Malaysia telah menganjurkan Misi Promosi Pelancongan Malaysia ke Indonesia yang bermula di Surabaya, diikuti Jakarta dan Medan dari 24 hingga 29 April 2026. Misi ini bertujuan memperkukuh kerjasama pelancongan antara Malaysia dan wilayah-wilayah utama Indonesia di samping mempromosikan kempen Melawat Malaysia 2026 (VM2026).

Delegasi Malaysia menghimpunkan 50 organisasi termasuk Penang Global Tourism (PGT), Sarawak Tourism Board (STB), Malaysia Healthcare Travel Council (MHTC), Malaysia My Second Home (MM2H), agensi pelancongan, syarikat penerbangan, hotel dan resort, hospital serta pemilik produk pelancongan. Penyertaan yang menggalakkan ini mencerminkan komitmen berterusan Malaysia dalam memperluas kerjasama strategik serta mempererat hubungan dengan penggiat industri pelancongan Indonesia.

Misi ini turut menyaksikan kehadiran YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya Malaysia di Jakarta sekaligus menegaskan kepentingan strategik pasaran Indonesia. Program ini merangkumi majlis makan malam gala, diikuti seminar dan sesi travel mart yang memberi tumpuan kepada kempen VM2026 serta program MM2H, di samping sesi libat urus berimpak tinggi bersama penggiat industri pelancongan di setiap bandar bagi memperkukuh kerjasama serta meneroka peluang baharu.

-Tourism Malaysia.

Tourism Malaysia Steps Up Promotion In Kaohsiung And Taipei To Drive Arrivals For Visit Malaysia 2026

 

KAOHSIUNG – Tourism Malaysia continues to strengthen its presence in the Chinese Taipei market through the organisation of B2B networking sessions in Kaohsiung and Taipei, held in conjunction with the Tourism Malaysia Sales Mission 2026 to Chinese Taipei. This initiative forms part of ongoing efforts to enhance bilateral tourism collaboration and promote Malaysia’s diverse offerings under the Visit Malaysia 2026 (VM2026) campaign.

The programme, taking place from 20 to 24 April 2026, was officiated by Mr Hafiz Hazin, Director of Tourism Malaysia Chinese Taipei. The mission is supported by a delegation of over 60 Malaysian tourism stakeholders comprising travel agencies, hoteliers, tourism product operators, Malaysia My Second Home (MM2H) agents, industry associations and government agencies.

The networking sessions bring together tourism stakeholders, travel trade partners and media representatives from both Malaysia and Chinese Taipei, providing a strategic platform to strengthen partnerships, foster business collaboration and explore new growth opportunities. The strong participation reflects Malaysia’s readiness to deliver high-quality tailored travel experiences that cater to the evolving preferences of travellers from Chinese Taipei.

-Tourism Malaysia.

Malaysia Tourism Sales Mission To China

 

CHINA, 15 April 2026 - Tourism Malaysia successfully concluded its Sales Mission in Xiamen, China, marking the final destination of its multi-city engagement and reaffirming its commitment to strengthening tourism cooperation between Malaysia and China.

The programme in Xiamen was officiated by Mr. Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia. Also in attendance were three state tourism Excos: YB Leong Yu Man (Pahang), YB Loh Sze Yee (Perak), and YB Nicole Tan Lee Koon (Negeri Sembilan), highlighting the continued importance of bilateral tourism ties between both countries. Dato’ Dr. Angie Ng Wai Sam, Board Member of Tourism Malaysia, was also present during the exhibition.

A total of 86 sellers and exhibitors participated in the mission, representing hotels and resorts, travel agencies, product owners, government agencies, State Tourism Organisations, MM2H representatives, financial institutions, healthcare providers, and airlines. Presentations by the State Tourism Organisations of Perak, Penang, Pahang, Sarawak, Selangor, and Negeri Sembilan showcased Malaysia’s diverse and appealing tourism offerings. The event attracted approximately 150 representatives from Chinese travel trade companies, demonstrating sustained interest in Malaysia as a preferred destination.

In conjunction with the programme, Mr. Samuel Lee held a series of strategic engagements with key stakeholders, including local tourism authorities, industry associations, and airline partners, aimed at enhancing collaboration, addressing current challenges, and exploring opportunities to further improve connectivity and market access.

As the concluding destination of the Sales Mission, Xiamen marked a successful ending of Tourism Malaysia’s efforts to strengthen partnerships, promote integrated tourism offerings, and drive travel demand from China to Malaysia.

-Tourism Malaysia.

Pahang eyes Indian travellers through first tourism roadshows in New Delhi, Chennai

 

KUANTAN: The state government, for the first time, will host tourism roadshows at two major cities in India this week to attract more travellers from the country to the east coast state. 

The roadshows, which would showcase Pahang's rich cultural heritage, pristine rainforests and diverse attractions, will be held in New Delhi tomorrow and in Chennai on Sept 26. 

State Unity, Tourism and Culture Committee chairman Leong Yu Man said the programmes would focus on business-to-business networking involving India-based travel agents, tourism operators, airlines and media partners. 

"The roadshows aim to strengthen strategic cooperation between the tourism industries of Pahang and India, creating opportunities for the arrival of more visitors through well-structured holiday packages. 

"We want to position Pahang as a must-visit destination for Indian travellers in conjunction with Visit Malaysia Year 2026, while reinforcing the state's image as 'The Heart of Malaysia'," she said in a statement today. 

Leong said the initiative went beyond promoting tourism, as it would also help build connectivity, strengthen cooperation and share Pahang's unique stories with the people of India.

She said that the programme would also highlight the state as a preferred destination for the meetings, incentives, conferences and exhibitions (MICE), weddings and honeymoons, sporting events and niche tourism tailored to specific interests. 

Iconic tourist attractions to be showcased included Fraser's Hill, Genting Highlands and Cameron Highlands as highland retreats; Cherating and Pulau Tioman as exotic beach destinations; Taman Negara National Park, one of the world's oldest rainforests; and the newly introduced rail tourism.

-nst online.