MITM Travel Fair 2026 kini kembali!
Jom kunjungi reruai Tourism Malaysia! Nikmati pelbagai
promosi pelancongan, sertai aktiviti menarik seperti:
> Meet & Greet bersama Wira & Manja,
> Follow, Spin & Wheel
> Instant Photo Booth
> Kuiz pelancongan dengan hadiah istimewa menanti.
Tarikh: 31 Julai - 2 Ogos 2026
Masa: 10.00pagi - 9.00 malam
Lokasi: Mid Valley Exhibition Centre (MVEC), Kuala Lumpur
Masuk PERCUMA!
Jumpa anda di sana!
-Tourism Malaysia.
KUALA LUMPUR – Tourism Malaysia and Brainchild Pictures are proud to announce the Malaysian premiere of "ITAM: A Sun Bear Story", the nation's first feature-length wildlife documentary, ahead of its nationwide theatrical release on 23 July 2026.
Produced by Brainchild Pictures, "ITAM: A Sun Bear Story" marks a significant milestone as the first Malaysian feature documentary to be released simultaneously in Bahasa Malaysia, English, and Mandarin. To ensure consistency and a unified emotional depth, all three versions are narrated by the renowned TV personality and host, Mr Baki Zainal, making the film highly accessible to audiences from diverse linguistic backgrounds.
As one of the most biodiverse nations in the world, Malaysia is home to the Malayan Sun Bear, which is the smallest bear species globally and a significant symbol of the rich natural heritage of the country. The species has also been selected as a key icon for the Visit Malaysia 2026 (VM2026) campaign through its official mascots, Wira and Manja, perfectly reflecting Malaysia's identity as a vibrant, welcoming, and environmentally conscious destination.
Filmed across the spectacular pristine rainforests of Sabah, the documentary follows the inspiring journey of Itam, a rescued sun bear, from her initial rehabilitation at the Bornean Sun Bear Conservation Centre (BSBCC) to her eventual return to the wild. Through stunning cinematography and heartfelt storytelling, the documentary offers audiences a rare glimpse into one of the world's least-studied bear species and the dedicated conservation efforts that give these animals a second chance at life.
The film prominently showcases some of Malaysia's most remarkable natural landscapes and eco-tourism sites, including the BSBCC in Sepilok and the Tabin Wildlife Reserve. Highlighting these locations reinforces Sabah's position as one of the world's premier destinations for wildlife conservation and nature-based tourism.
The nationwide theatrical release follows a series of exclusive gala premieres held across Kuala Lumpur, Penang, Johor Bahru, and Kota Kinabalu. These events bring together government leaders, conservationists, filmmakers, tourism stakeholders, educators, and members of the public to celebrate a landmark achievement for both Malaysian cinema and wildlife conservation.
Beyond its entertainment value, "ITAM: A Sun Bear Story" aims to inspire greater public appreciation for biodiversity, environmental stewardship, and responsible tourism practices. The film effectively demonstrates how compelling storytelling can foster deeper connections between people and nature while encouraging active support for conservation efforts that safeguard Malaysia's unique wildlife.
Tourism Malaysia continues to welcome strategic initiatives that showcase the nation's diverse tourism offerings through meaningful stories and shared experiences. In line with VM2026 campaign, "ITAM: A Sun Bear Story" is set to further strengthen Malaysia's global reputation as a premium destination where visitors can experience not only breathtaking landscapes and a rich cultural heritage, but also globally significant conservation work.
This strategic promotional push aligns seamlessly with the
exceptional upward trajectory of the national tourism sector. Throughout 2025,
Malaysia recorded 42.2 million international visitor arrivals, representing an
increase of 11.2 per cent compared to the 38.0 million arrivals captured in
2024. This robust growth has successfully extended into the current year, with
Malaysia recording 17.5 million visitor arrivals from January until May 2026,
marking a 3.4 per cent growth compared to the 16.9 million arrivals recorded
during the corresponding period last year.
-Tourism Malaysia.
KUALA LUMPUR — Tourism Malaysia, in collaboration with Dorsett Hotels Malaysia, today officially launched the “Jom Cuti! Bersama Wira & Manja” domestic tourism campaign. This strategic partnership aims to elevate domestic travel and instil national pride in conjunction with the Visit Malaysia 2026 (VM2026) agenda. The initiative has been revitalised under the Cuti-Cuti Malaysia (CCM) campaign theme: "Destinasi Indah, Harga Rahmah."
Seeking to inspire Malaysians to rediscover the beauty of local travel, the joint promotion combines family-friendly accommodation, themed activities, across the extensive network of 13 Dorsett hotels nationwide, from 9 June until 31 December 2026.
To directly incentivise local travellers and make luxury domestic destinations accessible without imposing excessive costs, the campaign introduces highly attractive, value-driven stay benefits. Guests will enjoy a generous 30 per cent discount on room rates, a flexible 26-hour stay experience with a late check-out facility subject to availability, and a RM50 dining voucher. Furthermore, families can look forward to exclusive Sun Bear-themed family experiences throughout the stay.
Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, stated: "Domestic tourism remains the absolute backbone of the industry, stimulating travel demand, driving local economies, and reinforcing the entire tourism ecosystem nationwide. This timely collaboration arrives at a defining moment as the mid-year mark of Visit Malaysia 2026 is crossed, ensuring the maintenance of powerful momentum and keeping domestic numbers soaring.
“By positioning the official national mascots, Wira and Manja, at the forefront, the partnership is not only creating a recognisable visual anchor to connect with families but also highlighting the biodiversity of Malaysia and promoting wildlife conservation, particularly the plight of the sun bear," he added.
Datin Jasmine Heng, Vice Chairman of Dorsett Malaysia, said: "The group is honoured to collaborate with Tourism Malaysia on this meaningful initiative that celebrates local exploration and family togetherness. Through 'Jom Cuti! Bersama Wira and Manja', the hope is to inspire Malaysians to create lasting memories while discovering destinations across the country.
“The unique hospitality footprint of the brand, paired with exclusive campaign mechanics like flexible stay timelines, ensures the properties offer an unparalleled experience for local holidaymakers," she added.
As part of this public-private alliance, the commitment of Tourism Malaysia to driving maximum market penetration includes comprehensive campaign amplification across official channels, joint branding initiatives, active collaboration at domestic travel fairs, and coordination of media and press launch activities.
To secure a powerful digital footprint, the nationwide campaign is supported by a robust, digital-first marketing strategy. This encompasses targeted social media campaigns across Facebook, Instagram, and TikTok, alongside strategic influencer collaborations, public relations outreach, search engine optimisation (SEO), and co-branded promotional activities designed to accelerate both intra- and inter-state travel movements.
This milestone framework aligns with the stellar tourism performance trajectory of Malaysia. Following a highly successful 2025, which welcomed 42.2 million visitors representing an 11.2 per cent increase over 2024, the first quarter of 2026 alone has recorded 10.6 million arrivals marking a 5.4 percent increase compared to the same period in 2025.
To
complement this growth, Tourism Malaysia has also deployed the "2026
Malaysia Surreal Experiences" at www.malaysia.travel offering over 1,300
special-interest packages nationwide to enrich the domestic landscape and
secure long-term hospitality sector recovery. Malaysia continues to foster a
robust culture of domestic travel by inspiring citizens to discover local
hidden gems, thereby ensuring the sustained resilience and vitality of the
homegrown tourism economy.
-Tourism Malaysia.
In conjunction with the Visit Malaysia 2026 (VM2026) campaign, Malaysia is showcasing the nation’s rich biodiversity by promoting the Malayan Sun Bear as a key highlight of the country’s ecotourism offerings. This strategic focus aligns with the introduction of Wira and Manja, the official mascots of VM2026 inspired by this iconic and unique species.
The Malayan Sun Bear, an endangered wildlife species has been chosen as the campaign’s official icon to symbolise Malaysia’s steadfast commitment to wildlife conservation. Designed in a friendly and engaging animated form, Wira and Manja are crafted to appeal to visitors of all ages, evoking a sense of warmth and cheerfulness. This approach further enhances Malaysia’s global image as a welcoming, vibrant and inclusive tourism destination.
Visitors can explore the natural habitats of the Malayan Sun Bear and interact with the VM2026 mascots at a range of key locations across the country, including:
• Bornean Sun Bear Conservation Centre (BSBCC), Sandakan, Sabah;
• Lok Kawi Wildlife Park, Sabah;
• Matang Wildlife Centre, Sarawak;
• Zoo Taiping and Night Safari, Perak;
• Lost World of Tambun, Perak;
• Zoo Negara Malaysia, Kuala Lumpur;
• 99 Wonderland Park, Kuala Lumpur;
• Sunway Lagoon Wildlife Park, Selangor;
• Zoo Melaka, Melaka;
• A' Famosa Safari Wonderland, Malacca;
• Johor Zoo, Johor Bahru; and
• Kemaman Zoo and Recreation Park, Terengganu.
Through this campaign, Malaysia invites travellers to experience its unique wildlife, support conservation efforts and enjoy nature-based encounters that showcase the country’s rich biodiversity and ecotourism offerings.
In line with the VM2026 theme, the initiative highlights Malaysia as a sustainable and culturally vibrant destination. Visitors are encouraged to discover the inspiration behind Wira and Manja, Malaysia’s beloved mascots, in safe and protected environments. These experiences offer memorable journeys that celebrate the nation’s natural and cultural heritage.
For more information on the Visit Malaysia 2026 (VM2026) campaign
and Malaysia’s diverse tourism offerings, please visit the official Tourism
Malaysia website at www.tourism.gov.my.
-Tourism Malaysia.
SHAH ALAM — Tourism Malaysia hari ini mengumumkan kolaborasi strategik bersama AEON CO. (M) BHD. (AEON), bagi menyokong pelaksanaan kempen Tahun Melawat Malaysia 2026 (VM2026). Kerjasama ini bertujuan mempergiat usaha mempromosikan Malaysia sebagai destinasi pelancongan, beli-belah dan gaya hidup yang dinamik melalui pelbagai aktiviti promosi serta tawaran eksklusif kepada pelawat domestik dan antarabangsa di pusat beli-belah terpilih di seluruh negara.
Kolaborasi ini turut melibatkan pelbagai penggiat industri termasuk hotel, ejen pelancongan, syarikat penerbangan dan pusat beli-belah lain bagi memperluas jangkauan promosi kempen VM2026. Sebagai sebahagian daripada inisiatif tersebut, maskot rasmi VM2026, Wira dan Manja, akan ditampilkan sebagai elemen hiasan di rangkaian pusat beli-belah AEON di seluruh negara. Selain itu, video promosi destinasi pelancongan Malaysia akan ditayangkan menerusi skrin LED bagi menonjolkan keunikan serta kepelbagaian produk pelancongan negara sempena VM2026.
Majlis pelancaran kolaborasi ini telah disempurnakan oleh YB Tuan Chiew Choon Man, Timbalan Menteri Pelancongan, Seni dan Budaya, mewakili YB Dato Sri Tiong King Sing bertempat di AEON Mall Shah Alam. Turut hadir ialah YBrs. Encik Chua Choon Hwa (Timbalan Ketua Setiausaha (Pelancongan) MOTAC; YBhg. Datuk Iskandar Sarudin (Pengerusi AEON Company Malaysia Bhd.) serta Puan Zuraini Abdul Ghani (Pengarah Bahagian Pembangunan Pakej, Tourism Malaysia).
Menurut YB Dato Sri Tiong King Sing, kolaborasi strategik ini mencerminkan komitmen berterusan sektor swasta dalam menyokong agenda VM2026. Inisiatif seumpama ini bukan sahaja berupaya merancakkan sektor pelancongan, malah turut menjana kesan limpahan ekonomi kepada industri berkaitan seperti peruncitan, hospitaliti dan perkhidmatan. Usaha ini seterusnya menyumbang kepada pertumbuhan ekonomi yang mampan serta memperkukuh daya saing Malaysia sebagai destinasi pelancongan dan pelaburan.
Pada majlis yang sama, barangan edisi terhad hasil kolaborasi khas sempena VM2026 iaitu beg ‘tote’ dan ‘headband’ turut dilancarkan. Pengunjung berpeluang menebus barangan edisi terhad ini dengan perbelanjaan minimum RM350 menerusi gabungan sehingga tiga resit pembelian.
Sepanjang tempoh kempen ini berlangsung, pelbagai inisiatif akan dilaksanakan termasuk program Cerita Raya bersama Wira dan Manja, Carnival Bazaar yang menampilkan pelbagai sajian tempatan, serta penganjuran Tourism Malaysia Run di beberapa negeri terpilih. Selain itu, barangan penebusan eksklusif dan pelbagai aktiviti interaktif turut diperkenalkan bagi meraikan VM2026 bersama rakan strategik Tourism Malaysia, komuniti setempat, serta pelawat dari dalam dan luar negara.
Tourism Malaysia kekal komited dalam merangsang perbelanjaan pelancongan negara melalui segmen beli-belah dengan menarik lebih ramai pelawat untuk berkunjung dan membeli-belah di Malaysia. Usaha ini akan diperkukuh melalui penganjuran Malaysia Super Sale pada Mac 2026, Malaysia Mega Sale (Jun hingga Julai 2026) dan Malaysia Year End Sale (MYES) bermula November 2026 hingga Januari 2027. Inisiatif ini akan menyokong pertumbuhan ekonomi negara serta memperkukuh kedudukan Malaysia sebagai destinasi beli-belah utama di rantau ini.
Segmen beli-belah kekal sebagai komponen penting dalam industri
pelancongan negara, selaras dengan sasaran Visit Malaysia 2026 untuk menarik
seramai 43 juta pelawat antarabangsa, sekali gus menyumbang kepada pertumbuhan
Keluaran Dalam Negara Kasar (KDNK) dan memperkukuh ekonomi Malaysia.
-Tourism Malaysia.
KUALA LUMPUR, 16 Januari 2026 - Program ini dianjurkan oleh
Persatuan Penulis-Penulis Sukan Cina Kuala Lumpur dan Selangor dengan kerjasama
Global Harmony Foundation (GHF), serta sokongan Kementerian Pelancongan, Seni
dan Budaya Malaysia (MOTAC), sebagai sebahagian daripada inisiatif jelajah
“Meneroka Malaysia Bersama Wira & Manja” bersempena Tahun Melawat Malaysia
2026 (VM2026).
Antara tarikan utama program ini ialah komponen pemasangan awam
berimpak tinggi bertajuk “100 Maskot Wira dan Manja” yang menampilkan zon
paparan dan titik foto khas untuk penglibatan orang ramai. Pameran statik ini
akan berlangsung dari 16 hingga 18 Januari 2026 di Menara Kuala Lumpur (KL
Tower).
Penganjuran program ini bertujuan untuk memberi pelawat pengalaman
yang lebih bermakna, meningkatkan jumlah kehadiran pengunjung, serta
memperkukuh aktiviti promosi pelancongan negara melalui promosi digital media
sosial yang menyeluruh meliluti segmen keluarga dan semua lapisan masyarakat.
Majlis ini telah dihadiri oleh Encik Lee Thai Hung, Timbalan Ketua
Pengarah (Promosi II), Tourism Malaysia, serta Puan Baizuri Baharum, Pengarah
Bahagian Promosi Antarabangsa Asia Tenggara.
-Tourism Malaysia.
JAPAN, 18-23 August 2025 - MOTAC Week at the Malaysia Pavilion,
World Expo Osaka 2025, was officially launched. The ceremony was graciously
officiated by Madam Flora Chin Lee Sa, Principal Assistant Secretary, Tourism
Policy and International Relations Division, Ministry of Tourism, Arts and
Culture (MOTAC) Malaysia.
From 18 to 23 August 2025, the Malaysia Pavilion at Expo 2025
brought energy and excitement with a series of special VM 2026 promotional
activities, centered around unforgettable fan engagement and cultural
performances.
During this period, visitors had the opportunity to meet Wira and
Manja, the Pavilion’s endearing mascots. These lively characters posed for
photos, greeted fans of all ages, and embodied the welcoming spirit of
Malaysia. The setting was ideal for capturing lasting memories and reinforcing
VM 2026 awareness in a fun, approachable way.
The Kinjo Talk Show was also featured twice daily on the Pavilion’s
main stage, serving as a dynamic segment designed to entertain the crowd and
promote Malaysia to the audience.
-Tourism Malaysia.
Meet & Greet with Wira & Manja!
Exploring the vibrant streets of Kuala Lumpur? Why not make a quick
stop at Kwai Chai Hong to meet our adorable Visit Malaysia 2026 mascots—Wira
& Manja, the lovable Malayan sun bears!
Location: Kwai Chai Hong, Kuala Lumpur
Date: 16 August 2025 (Saturday)
Time: 5:00 PM – 6:00 PM
Snap a selfie, share the smiles, and bring home a memory of KL
you’ll never forget!
-Tourism Malaysia.
PULAU PINANG, 26 & 27 July - Tourism Malaysia participated in
After Work Fest, a vibrant lifestyle event featuring performances from Malaysia
& Taiwan Mandarin artists, as well as craft bazaar organised by 988 FM
radio station.
This festival served as a strategic platform to promote the upcoming
Visit Malaysia 2026 (VM2026) campaign and to strengthen awareness of Malaysia’s
unique tourism experiences both to the local and international audiences.
As part of its promotional activities, Tourism Malaysia featured
interactives experience such as virtual reality (VR) for interesting activities
tourists can experience while visiting Malaysia and photo booth featuring the
official campaign mascots, Wira & Manja. Special appearance of models with
Sabah & Sarawak attire also drew enthusiastic crowds, allowing visitors to
capture fun and memorable moments while learning more about Visit Malaysia
2026.
Tourism Malaysia's participation in this event reflects our
continuous efforts to reach diverse demographic groups and successfully
encouraging the audiences to rediscover Malaysia and exciting place to visit
for 2026.
-Tourism Malaysia.
