Malaysia expands halal tourism strategy into spa and wellness sector

 

Malaysia has taken a strategic step to extend its leadership in the global halal ecosystem into the spa and wellness sector, with the recent signing of a memorandum of understanding (MoU) between the Islamic Tourism Centre (ITC) and the Association of Malaysian Spas (AMSPA) at ITB Berlin. 

The collaboration will see ITC roll out a structured Muslim-Friendly Spa Guideline and Training Programme to 100 AMSPA members through dedicated training modules, capacity-building programmes and a formal recognition framework. 

A press release jointly issued by ITC and AMSPA stated: “The programme is conceived to introduce authentic Malaysian spa and wellness offerings to attract more tourists to Malaysia in conjunction with the Visit Malaysia 2026 campaign. 

“It also signals Malaysia’s intent to strengthen standards within the halal wellness segment while positioning the country as a reference point for destinations seeking to tap into the growing Muslim travel market.” 

The MoU was signed by ITC director-general Mohammad Faisal Abu Suaib Khan and AMSPA president Selinastein Mohd Rashid. Minister of tourism, arts and culture Tiong King Sing witnessed the signing, signalling his support for the development of Muslim-friendly spa and wellness offerings. 

ITC formulated the spa and wellness guidelines jointly with the Islamic Science University of Malaysia and AMSPA, benchmarking them against the SMIIC Halal Spa Standards adopted at the Organisation of Islamic Cooperation level. It forms one of ITC’s key offerings under the Muslim-Friendly Tourism and Hospitality Assurance and Recognition programme, which also includes guidelines for Muslim-friendly tourist accommodation premises and travel operating businesses. 

By introducing structured guidelines and training tailored specifically for spa operators, ITC aims to provide clear direction to the industry on service delivery and operational considerations. It also addresses privacy standards and guest experience enhancements that cater to Muslim travellers while remaining inclusive and commercially viable for the wider market. 

Mohammad Faisal commented: “This collaboration marks an important milestone in strengthening Malaysia’s halal ecosystem through tourism. 

“Wellness and spa services are part of the whole travel experience. By developing practical guidelines and training programmes, we are not only enhancing service quality but also building industry confidence in serving the Muslim market in a structured and professional manner.” 

He said tourism plays a unique role within the halal economy as an integrator of multiple sectors. 

“When travellers visit a destination, they engage with accommodation, retail, food services, financial services and wellness offerings. Ensuring that these components work cohesively strengthens the overall tourism experience,” he added.

-TTG Asia.

PM mahu promosi TMM2026 dirancakkan secara digital

 

imej: Tourism Malaysia

KUALA LUMPUR: Datuk Seri Anwar Ibrahim berkata kerja mempromosikan Malaysia Tahun Melawat 2026 (TMM 2026) yang dikendalikan oleh Kementerian Pelancongan, Seni dan Budaya (MOTAC), tidak perlu lagi membabitkan rombongan besar. 

Sebaliknya, Perdana Menteri mahu ia dirancakkan secara digital. 

"Soal MOTAC, tentu dalam kegiatannya membuat beberapa libat urus dengan semua syarikat termasuk syarikat penerbangan, syarikat pelancongan lain, ejen pelancongan, hotel-hotel dan restoran. 

"Libat urus untuk mendengar pandangan mereka, untuk tingkatkan promosi termasuk secara digital. Sekarang ini banyak secara digital iaitu 70 peratus dan 30 peratus secara konvensional.

"Kerana tak perlu sangat kita bawa rombongan untuk mengajak (melawat Malaysia) tetapi melalui digital yang telah ditingkatkan," katanya pada sesi Waktu Pertanyaan Perdana Menteri (PMQT) di Dewan Rakyat, di sini, hari ini.  

Beliau menjawab pertanyaan Datuk Mas Ermieyati Samsudin (PN-Masjid Tanah) yang meminta kerajaan menyatakan tahap persediaan bagi menjayakan Tahun Melawat Malaysia 2026 dari segi promosi antarabangsa, pembabitan kerajaan negeri dan perbelanjaan.

Anwar turut menyinggung mengenai polemik terkait Pusat Pelancongan Islam (ITC) kononnya agensi dibawah MOTAC itu bakal dimansuhkan, termasuk status jawatan Ketua Pengarah ITC yang kosong sejak awal tahun ini. 

Setakat ini, beliau menegaskan tidak mendengar apa-apa berita kononnya ITC bakal dimansuhkan. 

Mengenai kekosongan jawatan Ketua Pengarah ITC pula, beliau memberi jaminan keputusan berhubung pelantikan akan dibuat dalam tempoh terdekat. 

"Jadi tentang pelantikan (Ketua Pengarah ITC), saya baru dimaklumkan sebenarnya akan dilakukan segera. Saya akan pastikan satu, dua hari ini keputusan dibuat. 

"Tapi tentang ITC (saya) tak begitu dengar (ia) akan dimansuhkan," katanya.

-berita harian online.

Malaysia Named Top Muslim-Friendly Destination Of The Year - Again!

 

Malaysia has once again clinched the #1 spot in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2025, earning the title Top Muslim-Friendly Destination of the Year at the Halal in Travel Global Summit in Singapore.

This marks a decade of dominance in Muslim-friendly travel — a milestone that reflects the nation's strong commitment, from policy to practice, in creating inclusive, welcoming, and faith-based travel experiences.

Deputy Minister of Tourism, Arts and Culture YB Khairul Firdaus, who accepted the award, lauded the collaborative spirit of industry players, government and private sectors, and the role of Islamic Tourism Centre (ITC) in shaping Malaysia's trusted MFTH framework.

Key programmes like MFAR & MFTG are transforming industry standards – with over 56 recognised businesses and 307 certified guides nationwide.

As we gear up for Visit Malaysia 2026, this recognition is a powerful boost. Let’s continue leading the way in Muslim-Friendly Tourism & Hospitality!

-Islamic Tourism Centre.

Empowering Islamic Rural Tourism & Strengthening Global Networks

Empowering Islamic Rural Tourism & Strengthening Global Networks

ITC is proud to collaborate with Pertubuhan Pengusaha Homestay Malaysia (PPHM) to strengthen Islamic rural tourism and global networking. On 4 March 2025, ITC attended the launch of the International Islamic Homestay Festival 2025 at Masjid Muadz Bin Jabal, Setiawangsa, Kuala Lumpur, which was held in conjunction with an iftar gathering. 

As the host of the International Islamic Homestay Festival 2025, Malaysia will welcome 70 students from Japan, 30 participants from ASEAN countries, and over 200 local community members for a meaningful exchange of culture, education, and authentic Islamic tourism experiences. The event will take place from 3 to 6 March 2025 at Masjid Muadz Bin Jabal, Setiawangsa, Kuala Lumpur, and Homestay Desa Murni, Temerloh, Pahang. 

Throughout the festival, participants and visitors can enjoy a variety of exciting activities, including: 

Ø> Religious talks by renowned speakers on the concept of Islamic tourism. 

Ø> Iftar gatherings with the local Muslim community at the mosque. 

Ø> Ramadan community service activities with the local residents. 

Ø> Cultural performances showcasing Islamic arts from Malaysia and participating countries. 

Ø> An exhibition on Islamic tourism and Muslim-friendly hospitality, featuring service providers from both local and international markets.

This initiative aims to enhance Islamic rural tourism and build international networks in the homestay industry, aligning with Malaysia’s vision to become the leading global Muslim-friendly destination.

-Islamic Tourism Centre.

ITC Collaborates With BUMITRA, MATTA And MICA To Lead Global Muslim-Friendly Tourism Strategy Focused On China And Europe

PETALING JAYA, 9 JANUARY 2025: Islamic Tourism Centre (ITC) has successfully formalised a groundbreaking collaboration with three prominent tourism associations—the Bumiputera Travel and Tour Agents Association of Malaysia (BUMITRA), the Malaysian Association of Tour and Travel Agents (MATTA), and the Malaysian Inbound Chinese Association (MICA). The signing ceremony, held this afternoon at One World Hotel marks a significant milestone in Malaysia’s efforts to solidify its position as a global leader in Muslim-friendly Tourism and Hospitality (MFTH).

The collaboration focuses on hosting Imams from People’s Republic of China (PRC) and Europe as part of a specially curated ‘familiarisation trip’ programme.

This strategic endeavour aims to showcase Malaysia’s thriving Muslim-friendly ecosystem, cultural heritage, nature and city attractions while promoting the country as a premier destination for Muslim travellers.

Speaking at the event, ITC Director-General, Nizran Noordin stated: “This collaboration reflects Malaysia’s dedication to developing a robust and sustainable Muslim-friendly tourism ecosystem. By engaging influential leaders of the Muslim communities in China and Europe, we aim to create meaningful connections, nurture international awareness and drive economic opportunities for local tourism stakeholders.”

He further highlighted the success of the pilot programme in January 2024, conducted in partnership with MICA. “We welcomed 35 Imams from 14 provinces in China, which resulted in Malaysia receiving 58,000 Chinese Muslim tourists, generating RM92.8 million in tourist receipts in the two following months alone. The success has driven ITC to replicate this proven formula with both the Chinese and European Muslim markets. It builds on the momentum of our previous MFTH sales missions in key European markets such as France, Russia and the United Kingdom.”

The familiarisation trips are expected to yield significant economic returns, aligning with Malaysia’s goals of drawing more Muslim tourist arrivals and strengthening its tourism economy. Malaysia’s top ranking in the Global Muslim Travel Index (GMTI) as a Muslim-Friendly Destination for nine consecutive years, further reinforces the nation’s reputation as a leading Muslim-friendly travel destination.

Introducing Malaysia’s MFTH Excellence

The 2025 familiarisation trips will commence with MICA’s 7-day, 6-night programme for Imams from China, scheduled to begin on the upcoming 5 February. The itinerary will include Malaysia’s world-class accommodations with valid Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) or halal-certified kitchens, halal certified restaurants, iconic mosque tourism destinations and Islamic tourism attractions aligned with Muslim-friendly principles, guided by ITC certified Muslim-friendly Tourist Guides. Subsequent trips organised by BUMITRA and MATTA are planned for later in the year, each tailored to highlight Malaysia’s unique selling points in Muslim-friendly travel.

As part of the agreement, the participating associations are committed to increasing Muslim tourist arrivals to Malaysia within a given timeframe for every Imam involved. This initiative will contribute significantly to the Visit Malaysia 2026 targets.

Representing their respective organisations at the signing ceremony were Nizran Noordin (ITC), Dr. Wan Muhamad Adam Wan Norudin (President, BUMITRA), Dr. Cindy Seow (Deputy President MICA) and Datuk Mohd Hizzat Bin Mohd Shah (Vice President of Research and Technology, MATTA). The event was witnessed by YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture Malaysia. It exemplifies ITC’s dedication to working hand-in-hand with industry stakeholders to ensure Malaysia remains at the forefront of Muslim-friendly tourism innovation. It is a testament to the country’s readiness to welcome the growing global Muslim travel market, offering a seamless and enriching travel experience for all.

-Islamic Tourism Centre.

GMTI 2024: Malaysia kekal ungguli senarai Destinasi Mesra Muslim Terbaik

 

KUALA LUMPUR: Malaysia kekal mengungguli senarai 'Destinasi Mesra Muslim Terbaik' dalam Indeks Pelancongan Muslim Global (GMTI) 2024.

Lebih membanggakan, pada Halal in Travel Awards yang berlangsung di Singapura, hari ini, Malaysia turut dinobatkan sebagai 'Destinasi Mesra Muslim Terbaik' Pertubuhan Kerjasama Islam (OIC) untuk tahun kedua berturut-turut.

Ketua Pengarah Pusat Pelancongan Islam (ITC), Nizran Noordin, berkata negara ini telah menduduki tangga teratas sejak GMTI diperkenalkan pada 2015.

Beliau berkata, Malaysia akan terus memperjuangkan pelancongan serta hospitaliti mesra Muslim (MFTH) pada skala tempatan dan global.

"Pengiktirafan ini adalah bukti dedikasi pengamal industri dan pihak berkepentingan dalam memperjuangkan sektor MFTH.

"Ia menggariskan komitmen Malaysia yang tidak berbelah bahagi terhadap MFTH dengan disokong oleh penyelidikan, latihan serta pembangunan piawaian ITC dalam sektor ini," katanya dalam satu kenyataan, hari ini.

Mengulas lanjut, beliau berkata, pasaran Muslim global memberi peluang yang luas, dengan populasi lebih 1.9 bilion individu.

"Angka prapandemik yang dilaporkan Mastercard dan CrescentRating mempamerkan pertumbuhan ketara dalam pasaran pelancongan Muslim, iaitu daripada 108 juta pada 2013 kepada 160 juta pada 2019.

"Dengan pembukaan semula sempadan di seluruh dunia, GMTI menjangka terdapat seramai 230 juta pengembara Muslim menjelang 2028," katanya.

Nizran berkata, populariti Malaysia dalam kalangan pelancong Muslim antara lain didorong kebolehcapaian kepada makanan halal, kemudahan serta perkhidmatan berkaitan agama, pantai indah, budaya yang pelbagai, dan pengalaman membeli-belah yang luar biasa.

"Ia juga menawarkan pelbagai pakej pelancongan mesra Muslim, selain membolehkan pelancong merasai kekayaan sejarah negara, seni bina masjid, warisan, gastronomi, alam semula jadi, serta seni dan budaya.

"Sebagai negara majoriti Islam, Malaysia memanfaatkan infrastruktur sedia ada, termasuk surau, pilihan makanan halal dan tandas mesra air.

"Melalui ITC, Malaysia sentiasa berusaha menambah baik pengalaman pengembara Islam dalam menunaikan kewajipan agama ketika dalam perjalanan," katanya.

Beliau turut memaklumkan bahawa ITC menyediakan latihan dan pembinaan kapasiti, penyelidikan, serta pembangunan piawaian dan pensijilan.

-nst online.

Congratulations to Penang's Newest Muslim-Friendly Tourist Guides!

 

A big round of applause to the 28 Bumiputera tourist guides who recently received their Muslim-Friendly Tourist Guide (MFTG) recognition from the Islamic Tourism Centre (ITC)!

This special ceremony, held at Bertam Resort in Kepala Batas, Penang, was graced by the presence of YBhg. Tan Sri Khalid Ramli, Chairman of Majlis Pembangunan Bumiputera Pulau Pinang (MPBPP).

These guides have successfully completed the MFTG training course organized by ITC, in collaboration with Bahagian Penyelarasan Penyertaan Bumiputera Pulau Pinang (BPP BPP), Implementation Coordination Unit (ICU), Prime Minister’s Department and Universiti Teknologi MARA (UiTM) Penang from 5 to 7 February, earlier this year. This intensive programme equipped them with the knowledge and skills to cater to the growing Muslim tourist market.

With their newfound expertise, these MFTG holders will play an important role in empowering the Pulau Pinang Bumiputera community within the Muslim-Friendly Tourism and Hospitality (MFTH) sector while highlighting Penang's Muslim-friendly offerings to tourists from all over the world.

Congratulations again to the newly certified MFTGs! We look forward to seeing them showcase the beauty and hospitality of Penang to Muslim tourists everywhere.

-Islamic Tourism Centre.

Pahang sets eyes on lucrative Muslim tourism market

 

Pahang Communications and Multimedia, Youth, Sports and Non-governmental Organisations Committee chairman Fadzli Mohamad Kamal (middle, with songkok) along with Pahang Unity, Tourism and Culture Committee chairman Leong Yu Man and Bentong member of parliament Young Syefura Othman with the imams at Sultan Ahmad Shah mosque in Bentong.

KUANTAN: Pahang is working to brand itself as an exciting Muslim-friendly destination by executing the necessary improvements to related products in a bid to lure Muslim travellers from around the globe.

Pahang Unity, Tourism and Culture Committee chairman Leong Yu Man said the east coast state has embarked on efforts to provide better experiences for Muslim travellers at various existing and soon to be introduced tourist destinations across the state.

"The state government is gearing up towards turning Pahang into a leading hub for Muslim-friendly tourism and this is done by offering facilities, and services that meet the needs of Muslim tourists.

"Pahang is certainly one of the best Muslim-friendly tourist destinations in the country especially in the state capital where visitors have the opportunity to experience breaking fast during the Ramadan month at the Kuantan City Council field next to the Sultan Ahmad Shah State Mosque. The practice started a long time ago," she said in a statement.

Meanwhile, Leong said Pahang is also renowned for its delicious and diverse halal food options with more than 5,000 restaurants and eateries in the state.

"The state government works closely with the Malaysian Islamic Development Department and halal certification bodies to ensure high compliance with the (halal) standards in the food and beverage industry. "This will provide confidence to Muslim tourists about the authenticity of their meals," she said.

Leong said the unique culture, heritage, history, natural attractions and existing tourism facilities in Pahang has made the state a must-visit destination for Muslim tourists who want to experience a memorable travel experience.

"Improving tourism facilities and infrastructures, continuous promotions and uplifting tourism-related services will allow Pahang to continue to attract more Muslim tourists from other parts of the world," she said.

Leong said currently 36 imams from 14 provinces in China were in Pahang as part of their seven-day visit to Malaysia through the 'Imam Familiarisation Trip: Explore Muslim-Friendly Malaysia'.

Meanwhile, State Communications and Multimedia, Youth, Sports and Non-governmental Organisations Committee chairman Fadzli Mohamad Kamal said the 36 imams who mostly spoke fluent Arabic, had performed their Zuhur prayers at the Sultan Ahmad Shah mosque in Bentong yesterday.

"Upon their return to China, the imams will promote the Muslim-friendly tourism packages in Pahang to their congregations. In China, they represent a congregation of about 30,000 Muslims.

"Their visit is an appreciation and recognition to the Pahang government for efficiently managing Islamic institutions including Islamic universities, mosques, and Maahad Tahfiz," he said in a Facebook post.

-nst online.

MY Ramadan Experience 2024 Packages Offer Exciting Experience For Visitors

 

SHAH ALAM, 15 JANUARY 2024 – The Ministry of Tourism, Arts, and Culture through its agency Tourism Malaysia in collaboration with Islamic Tourism Centre (ITC), Malaysian Association of Hotels (MAH), and Malaysian Association of Hotel Owners (MAHO), proudly announces the launch of the highly anticipated MY Ramadan Experience packages. This immersive 4D3N or 3D2N programme offers an unparalleled opportunity to immerse oneself in the vibrant festivities of Ramadan in Malaysia.

Representing a collective effort, the programme harnesses the expertise of Tourism Malaysia, MAH, and MAHO to curate an extensive list of hotels offering enticing accommodation packages. These meticulously crafted packages include a complimentary Iftar for two, ensuring that participating hotels possess the prestigious "Halal Kitchen" certification from the Department of Islamic Development Malaysia (JAKIM).

MY Ramadan Experience showcases a diverse array of highlights that invite participants to explore Ramadan bazaars, indulge in Iftar at major mosques, engage in government/NGO-led Iftar programmes, experience the excitement of Hari Raya sales events, and partake in hands-on activities such as cooking bubur lambuk.

With a focus on both local and international tourists, the programme aims to highlight the allure of visiting Malaysia during this holy month. The vibrant cities of Kuala Lumpur, Putrajaya, and Selangor take centre stage, offering an unforgettable cultural experience.

In a concerted promotion of the programme, Tourism Malaysia has published a meticulously crafted brochure that showcases the diverse offerings of the unique 'MY Ramadan Experience 2024' and also highlights specially curated packages developed in collaboration with travel agents and product operators.

YB Deputy Minister Khairul Firdaus Akbar Khan expresses profound enthusiasm, stating, "Malaysia, with its rich Islamic heritage, diverse traditions, and warm hospitality, stands as an ideal destination for those seeking a meaningful Ramadan experience. We cordially invite tourists from around the world to experience the beauty of Malaysia during the holy month of Ramadan—a time of deep spirituality, cultural richness, and warm hospitality."

Dato' Dr. Ammar Abd Ghapar, Director General of Tourism Malaysia, echoed the sentiments of YB Deputy Minister, stating, "The MY Ramadan Experience packages signify our commitment to providing unique and enriching cultural experiences for tourists. We invite tourists to immerse themselves in the vibrant tapestry of our culture and make lasting memories during this sacred month.”

“As we prepare for the much-awaited Visit Malaysia 2026, industry players and stakeholders are welcome to develop tourism packages that showcase Malaysia’s cultural diversity, Halal food, and unique experiences alongside tourism and hospitality products and services that warmly welcome tourists from all over the world. Aside from attracting Muslim travellers, we can also introduce our unique Islamic celebrations, customs, heritage and experience to eager non-Muslim tourists,” urge Nizran Noordin, Director-General of MOTAC’s Islamic Tourism Centre (ITC).

Staying true to their words in championing Islamic Tourism in Malaysia, ITC along with the Malaysian Inbound Chinese Association (MICA) are hosting the ongoing Imam Fam Tour: Discover Muslim-Friendly Malaysia, taking place from 10 until 16 January 2024. A total of 35 Imams from 14 provinces of China are taken to familiarise themselves with the country’s hospitality and cultural diversity and share their experiences with their respective communities back home.

To explore the exciting range of options for a memorable Ramadan adventure, visit www.malaysia.travel and navigate to the Deals and Packages segment.

-Tourism Malaysia.

Malaysia rolls out the red carpet for 35 Chinese imams on seven-day tourism exploration

 

KUALA LUMPUR: The seven-day 'Imam Familiarisation Trip: Explore Muslim-Friendly Malaysia' opens the door in enhancing cultural exchange and fostering mutual understanding between Malaysia and China.

The unique trip, which saw the imams welcomed by Tourism, Arts and Culture deputy minister Firdaus Akbar Khan at Kuala Lumpur International Airport (KLIA) Terminal 2, saw the arrival of 35 imams from 14 provinces in China, this morning.

The programme, organised by the Islamic Tourism Centre (ITC) and Malaysian Inbound Chinese Association (MICA) aims to explore Malaysia's rich cultural heritage, historical landmarks, and vibrant traditions, along with its Muslim-friendly tourism and hospitality offerings.

As ambassadors of Muslim-friendly tourism, their visit aims to attract 30 million Muslim residents from China to Malaysia.

During their seven-day visit to Malaysia, the imams would be taken to seven iconic mosques and several renowned tourist spots across the country, including a durian orchard in Bentong, Pahang.

The familiarisation trip also seeks to strengthen the bonds of friendship and cooperation between Malaysia and China while promoting the welcoming nature of Malaysia as a premier tourist destination for Muslim tourists.

-nst online.

Festival Pelancongan Islam Homestay Antarabangsa Rancak Pelancongan Mesra Muslim

 

Festival Pelancongan Islam Homestay Antarabangsa 2023 merupakan titik permulaan dan salah satu usaha berkonsepkan pelancongan dan hospitaliti mesra rakyat.

Festival yang berlangsung dari 16 hingga 19 Disember ini turut melibatkan 15 buah Negara, termasuk negara jiran Indonesia, Pakistan dan Indonesia. YB Tuan Khairul Firdaus Akbar Khan, Timbalan Menteri Pelancongan, Seni dan Budaya pada 16 Disember (Sabtu) lepas telah merasmikan Festival ini di Kuala Lumpur.

Beliau dalam ucapannya berkata, “Festival ini merupakan satu program yang memberikan kesedaran terhadap pelancong-pelancong di luar sana berkenaan keindahan seni dan budaya masyarakat kita. Ianya dipelopori oleh ITC (Islamic Tourism Centre) dan kita dapat lihat banyak perkembangan yang amat positif dalam kalangan penggiat industri, bukan setakat negara kita, tapi di luar sana juga”.

Bagi merancakkan lagi konsep pelancongan dan hospitaliti mesra rakyat, ITC telah melancarkan Pakej Platinum: Pakej Mesra Muslim yang mampu menarik kedatangan pelancong Muslim, bukan sahaja dari benua Asia Barat dan China malah mampu menarik kedatangan pelancong seluruh pelusuk dunia.

Pelancongan mesra Muslim kini merupakan salah satu industri pelancongan yang mendapat perkembangan positif dalam kalangan pelancong Muslim.

Malaysia yang merupakan hub pelancongan Mesra Muslim telah dinobat sebagai Destinasi Mesra Muslim Terbaik Dunia dan Destinasi Mesra Wanita Muslim Terbaik.

-MOTAC.

International Homestay Islamic Tourism Festival 2023 promosi budaya Islam kepada pelancong

 

SYED IBRAHIM Syed Ahmad (belakang, empat dari kanan) menyaksikan perjanjian persefahaman pelancongan Malaysia-Indonesi diwakili Prof. Madya Ts Dr. Zaidi Abdul Razak (kanan) dan Tazbir Abdullah di Masjid Kg Ketam, Kerdau hari ini. - UTUSAN/SALEHUDIN MAT RASAD

TEMERLOH: Program International Homestay Islamic Tourism Festival 2023 selama empat hari yang bermula di Selangor dan Temerloh, Pahang satu pakej mempromosi budaya Islam dan kesenian masyarakat di negara ini.

Presiden Persatuan Homestay Malaysia, Datuk Sahariman Hamdan berkata, lebih 500 pengusaha inap desa termasuk peserta luar negara mengambil bahagian menyertai program yang julung kali diadakan di negara ini.

Menurutnya, selain Malaysia, 15 negara turut terlibat termasuklah Indonesia, China, Brunei, Singapura Pakistan, India dan lain-lain membuktikan pelancongan Islam berpotensi menjana pendapatan dan menjadi daya tarikan pelancong luar negara.

“Program ini menjadi titik permulaan kepada usaha pelaksanaan Tahun Melawat Homestay Malaysia 2026 dengan kerjasama Kementerian Pelancongan, Seni dan Budaya Malaysia, pihak Tourism negeri mempromosi kehidupan budaya masyarakat Melayu dan Islam di negara ini.

“Aktiviti yang dijalankan ini secara langsung memberikan maklumat kepada pelancong akan keindahan seni dan budaya Masyarakat Melayu Islam.

“Inisiatif yang  dipelopori oleh Islamic Tourism Centre (ITC memberi banyak perkembangan yang amat positif dalam kalangan pemain industry dalam dan luar negara,” katanya.

Beliau berkata demikian kepada media di majlis perasmian penutup Program International Homestay Islamic Tourism Festival 2023 yang disempurnakan Exco Kerajaan Pahang, Datuk Seri Syed Ibrahim Syed Ahmad di Masjid Sultan Ahmad Shah Kampung Ketam di sini hari ini.

Festival Pelancongan Islam Homestay Antarabangsa 2023 berlangsung selama empat hari bermula 16 sehingga 19 Disember 2023 di Masjid Muadz Jabal, Setiawangsa, Kuala Lumpur, dan berakhir di Masjid Sultan Haji Ahmad Shah, Kampung Ketam dan Inap Desa, Desa Murni.

“Pelbagai aktiviti dijalankan antaranya selawat, marhaban, program Haflah al-Quran, ceramah perdana, memanah, pameran kraf, tulisan khat dan penyediaan masakan tradisional,” katanya.

Sahariman menambah, sebanyak 212 pengusaha homestay seluruh negara dengan 4,500 peserta telah digerakkan bagi menampung kebanjiran luar negara yang berminat bermalam di homestay.

Menurutnya, sebanyak 10,000 bilik homestay di seluruh negara mampu menampung kehadiran pelancong luar negara yang berminat merasai pengalaman berada di komuniti Melayu yang menjalani rutin harian.

Tambah beliau, pakej Ramadan dan Hari Raya 2025 (1446 Hijrah) sempena Tahun Melawat Homestay Malaysia pada 10 hari terakhir Ramadan dapat memberikan pengalaman baharu kepada pelancong berkaitan bazar Ramadan, solat tarawih, pakaian dan makanan.

“Pakej 6 hari 5 malam bulan Ramadan dan Hari Raya terbuka kepada semua pengusaha homestay tetapi pihak persatuan akan memastikan setiap negeri akan melaksanakannya program ini,” katanya.

-utusan online.

Destinasi pelancongan mesra muslim: ITC fokus tingkat pemahaman pemain industri

 

PETALING JAYA: Pusat Pelancongan Islam (ITC), iaitu sebuah agensi di bawah seliaan Kementerian Pelancongan, Seni dan Budaya (Motac) memberi fokus mempertingkatkan pemahaman berhubung program Pengiktirafan Penginapan Mesra Muslim (MFAR) dalam kalangan pemain industri.

Ketua Pengarah ITC, Nizran Noordin berkata, ia selaras dengan perkembangan sektor pelancongan dan jangkaan peningkatan pelancong Muslim ke negara ini sehingga ke penghujung tahun.

Selain itu katanya, pemahaman tersebut penting bagi Malaysia yang dikenali sebagai salah sebuah destinasi mesra muslim terbaik dan kepelbagaian aktiviti pelancongan patuh syariah.

“Kita mahu beri pemahaman dan juga menetapkan standard untuk penggiat industri memami keperluan pelancong muslim tersebut. Ini kerana banyak pemain industri yang tidak faham sepenuhnya apa yang dikatakan halal dan mesra muslim.

“Mereka hanya tahu arak dan babi sedangkan ia lebih daripada itu apabila memperkatakan pelancong muslim. Mereka mahukan sejadah, bilik yang mempunyai arah kiblat dan lebih baik kalau ada surau selain restoran yang mempunyai sijil halal Jabatan Kemajuan Islam Malaysia (Jakim),” katanya kepada Utusan Malaysia baru-baru ini.

Sijil MFAR merupakan lanjutan daripada sistem penarafan bintang hotel oleh Motac dan merupakan penarafan berkaitan pelancongan Islam yang pertama di dunia yang dikeluarkan oleh badan atau agensi kerajaan.

Sehingga kini, ITC telah memberikan pengiktirafan kepada lebih 50 hotel di Malaysia sebagai mesra muslim.

Tambah Nizran, dengan adanya satu standard dan pengiktirafan, ia dapat memudahkan agensi yang bertanggungjawab dalam bidang pelancongan tentang konsep pelancongan mesra muslim di negara ini.

“Dengan adanya satu standard, ia menjadi satu pengiktirafan kepada penjenamaan dengan tujuan memberikan keyakinan dan keselesaan kepada pelancong Muslim.

“Ia juga dalam masa yang sama menunjukkan bahawa penginapan yang mendapat sijil MFAR ini bertetapan dengan prinsip Islam,” jelasnya.

-utusan online.

MOTAC sasar 3.2 juta pelancong Muslim

 

IPOH: Kementerian Pelancongan, Seni dan Budaya (MOTAC) menyasarkan kemasukan 3.2 juta pelancong Muslim ke negara ini sepanjang tahun ini.

Timbalan Menterinya, Khairul Firdaus Akbar Khan berkata, jumlah itu merupakan 20 peratus daripada 16.1 juta sasaran keseluruhan pelancong asing ke negara ini tahun ini.

Menurutnya, tahun lalu kemasukan pelancongan Muslim mencatat 2.1 juta orang.

“Untuk itu, kementerian akan fokus mempromosikan Pusat Pelancongan Islam (ITC) khusus buat pelancong dari negara-negara Islam minoriti.

“Semua pihak perlu memainkan peranan dan kita akan mempromosikan ITC ini kepada negara Islam minoriti untuk mereka merasai kehidupan di negara yang majoriti penduduknya Islam.

“Kita sasarkan sebanyak 20 peratus kemasukan pelancong Muslim daripada 16.1 juta pelancong keseluruhan yang disasarkan tahun ini,” katanya kepada pemberita pada pelancaran Bulan Pelancongan Islam (ITM 2023) di sini semalam.

Majlis dirasmikan Menteri Besar, Datuk Seri Saarani Mohamad.

Menurut Khairul Firdaus, kerajaan juga yakin jumlah pelancong asing ke negara ini tahun ini melebihi sasaran 16.1 juta, terutamanya jumlah pelancong Muslim.

Beliau berkata, ini kerana Malaysia adalah perintis kepada Pelancongan dan Hospitaliti Mesra Muslim (MFTH) selain majoriti penduduknya yang beragama Islam.

“Hasrat itu mampu dicapai sekiranya pemain industri pelancongan Muslim ini memainkan peranan masing-masing secara kolektif dan holistik selain peranan yang dimainkan oleh Pusat Pelancongan Islam (ITC).

“Pelancong Muslim merupakan pasaran yang semakin berkembang dalam industri pelancongan.

“Sebab itu kita tekankan mengenai MFTH agar pemain tempatan dapat memperluaskan lagi tawaran sebagai salah satu nilai tambah industri pelancongan Islam dalam negara,” katanya.

Menurutnya, walaupun Malaysia terkenal dengan destinasi pelancongan Musim namun ada beberapa aspek perlu ditambah baik.

“Antaranya kita sering terlepas pandang untuk promosikan pelancongan Muslim di negara minoriti Muslim kerana mereka ini sebenarnya turut mahu merasai apakah pendekatan MFTH dan kita akan berusaha ke arah itu,” katanya.

-utusan online.

Sasar hampir sejuta pelancong muslim ke Malaysia tahun ini

 

NANCY Syukri menyampaikan sijil penghargaan kepada rakan kongsi strategik ITW pada Islamic Tourism Week 2022 di Putrajaya. - UTUSAN/FAISOL MUSTAFA

PUTRAJAYA: Kementerian Pelancongan, Seni dan Budaya (MOTAC) menyasarkan 900,000 ketibaan pelancong muslim di negara ini sepanjang tahun ini susulan pembukaan sempadan negara pada 1 April lalu. 

Menterinya, Datuk Seri Nancy Shukri berkata, jumlah itu adalah 20 peratus daripada 4.5 juta pelancong asing yang disasarkan tahun ini. 

Beliau berkata, bagi mencapai hasrat itu, pemain industri perlu memberi tumpuan khusus dengan memperluaskan pelaburan mereka dalam sektor pelancongan Islamik. 

“Negara ini mempunyai kelebihan sebagai perintis kepada Pelancongan dan Hospitaliti Mesra Muslim (MFTH) selain majoriti penduduknya yang beragama Islam. 

“Berdasarkan reaksi promosi di luar negara, Malaysia mungkin kurang dikenali sebagai destinasi pelancongan, namun pelancong mengagumi negara ini sebagai sebuah negara yang kaya dengan budaya dan seni. 

“Justeru, pemain industri perlu merebut peluang ini untuk setidaknya mempromosikan seni dan budaya kepada pelancong asing,” katanya dalam sidang akhbar selepas menyempurnakan majlis pelancaran Minggu Pelancongan Islam (ITW) di sini, hari ini. 

Katanya, berdasarkan Indeks Pelancongan Muslim Global (GMTI) 2022, Malaysia kekal berada di kedudukan pertama bagi destinasi percutian mesra Muslim terbaik untuk pelancongan Muslim sejak 2015. 

Terdahulu, Nancy turut menyaksikan Majlis Menandatangani Memorandum Persefahaman, (MOU) antara Pusat Pelancongan Islam (ITC) dan USIM bagi kerjasama dalam bidang penyelidikan, pembangunan bakat dan kepakaran berkaitan sektor pelancongan Islamik.

Minggu Pelancongan Islam yang julung kali ini akan berlangsung selama dua minggu bermula 20 Jun lalu hingga 3 Julai depan.

Menerusi program itu, sebanyak 35 aktiviti dianjurkan di 37 lokasi di seluruh negara merangkumi seminar kepimpinan dan keusahawanan pelancongan Muslim, pameran kesenian Islam, serta promosi membeli belah dan makanan halal.

-utusan online.

ITC SEED: Resetting The Mind Towards Health And Wellness

 

KICKING OFF THE NEW YEAR: RESETTING THE MIND TOWARDS HEALTH AND WELLNESS

Date: Friday, 28 January 2022 / 25 Jamadilakhir 1443H
Time: 9 am – 12 pm
Venue: Sanggar Pujangga Hall, Ministry of Tourism, Arts and Culture (MOTAC), Precinct 5, Putrajaya, Malaysia

Speakers: 

Coach Bob Harun
Health & Wellness Coach/Advisory Panel, Klinik Kesihatan Putrajaya

Dr. Nurzalinda Zalbahar
Health Expert on Maternal and Child Obesity, Faculty of Medicine & Health Sciences, UPM

Registration fee: RM5 – Let’s do some good! Part of the proceeds will be donated to the National Disaster Relief Fund (TBBN)

 

Do you want to have a health and fitness goal to achieve this year but not sure if you can go the distance?

Do you sometimes feel that you’re not able to meet your health goals due to a lack of motivation and inspiration and a super busy schedule?

Would you like to know how it’s possible for you to lead a healthy life while being an amazing full-time employee?

Would you like to learn how to reset your mind to support your goals for a healthier, fitter and more productive you?

If you answered “Yes” to any of the questions above, then you won’t want to miss the ITC SEED session that’s kicking off the year. Come join us in Putrajaya, Malaysia for ITC’s first physical event of the year.

We want to help you get a great start in life this year because we know that maybe 2021 wasn’t such a great year. But that doesn’t mean 2022 can’t be a better year. 

Here’s a chance to be inspired to nurture your mind, body and soul and find that motivation to become a better version of yourself so you’ll be ready to tackle any hard stuff thrown at you this year.

So, come and join ITC along with our partner health and wellness coaches in the seventh SEED session, our very own signature in-house training programme, which we are proud to bring to you.

Join Coach Bob Harun and Dr. Nurzalinda Zalbahar as they share great tips about setting up for success in the new year, especially towards nurturing a healthy mind and body. They will take you through a combo of healthy eating and fitness programmes tailored for working professionals just like you!

Our passionate and empathic coaches will guide you to fit health and wellness into your busy lifestyle, and how to ease into making movement a natural  part of your daily routine.

Let’s get inspired and motivated for 2022!

-Islamic Tourism Centre, Malaysia.