CEBU, 22 August 2026 - Tourism Malaysia Sales Mission to the Philippines continued to its next destination, Cebu, Philippines led by Mr Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia.
The
programme featured a Destination Seminar, MM2H Seminar and Travel Mart,
bringing together 21 Malaysian tourism industry stakeholders and 120 Cebu
buyers for B2B meetings, networking and destination presentations.
-Tourism Malaysia.
DAVAO, 20 August 2026 | Tourism Malaysia Sales Mission to the Philippines continued to its next destination, Davao, led by Mr Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia.
The programme
featured a Destination Seminar, MM2H Seminar and Travel Mart, bringing together
21 Malaysian tourism industry stakeholders and 122 Davao buyers for B2B
meetings, networking and destination presentations.
-Tourism Malaysia.
MANILA — Tourism Malaysia has successfully organised the Sales Mission to the Philippines 2026, taking place from 16 to 23 August 2026, featuring a Destination Seminar and Travel Mart across three major cities in the Philippines, namely Manila, Davao, and Cebu, as part of its ongoing efforts to strengthen tourism cooperation, highlight Malaysia’s diverse tourism offerings and travel destinations, and increase visitor arrivals from the Filipino market.
The multi-city sales mission will connect 21 Malaysian tourism industry stakeholders, comprising state tourism organisations, travel agents, tour operators, airlines, online travel agencies, and hotel and accommodation providers, with Filipino tourism partners and 340 buyers through business-to-business (B2B) meetings, networking sessions, and destination presentations. Malaysian delegates will also engage directly with Filipino travel trade representatives through pre-arranged business-matching sessions.
The programme is expected to provide an effective platform for Malaysian tourism suppliers to showcase their latest travel packages and tourism offerings, including vibrant cities, pristine islands, world-class shopping experiences, family-friendly attractions, rich culture, diverse culinary experiences, and internationally recognised Muslim-friendly tourism facilities and travel experiences. This helps foster new business collaborations and reinforce existing partnerships with Filipino travel trade partners.
Mr Lee Thai Hung, Deputy Director General (Promotions II) of Tourism Malaysia, said, "The Philippines continues to be a promising source market for Malaysia, supported by strong air connectivity, close cultural ties, and increasing demand for regional travel. Through this sales mission, Tourism Malaysia remains committed to strengthening our partnership with the Filipino travel industry while positioning Malaysia as the preferred destination for leisure, business events, shopping, nature, culture, and Muslim-friendly tourism in conjunction with Visit Malaysia 2026–2027."
The Philippines remains an important market for Malaysia within the ASEAN region. As of June 2026, Malaysia recorded a total of 299,633 visitor arrivals from the Philippines, marking a 1.13 per cent increase from 296,298 visitor arrivals during the corresponding period in 2025. Air connectivity between Malaysia and the Philippines remains robust, with approximately 59 weekly flights offering more than 11,615 seats. These flights connect Kuala Lumpur, Kota Kinabalu, and other Malaysian destinations with Filipino cities, including Manila and Cebu.
Tourism
Malaysia extends its sincere appreciation to all Malaysian and Filipino tourism
stakeholders, airlines, and travel trade partners for their continuous support
and collaboration in driving visitor arrivals to Malaysia. Through stronger
industry partnerships and sustained promotional efforts, Tourism Malaysia
remains confident of achieving the objectives of Visit Malaysia 2026–2027 while
further strengthening tourism cooperation between the two countries.
-Tourism Malaysia.
Malaysia Airlines is proud to announce its participation as the Official Airline Partner of the Travel Madness Expo (TME) 2025, one of the Philippines’ biggest travel and trade fairs, happening from 11 July until 13 July 2025 at Hall 1-4, SMX Convention Centre, Manila.
Participating in TME 2025 as the Official Airline Partner, Malaysia Airlines offers visitors exciting experiences at the travel fair and invites travellers worldwide to embrace the joy of discovery and make every trip with Malaysia Airlines a memorable journey. At the booth, visitors can explore the airline’s youngest fleet, the A330neo cabin, in Virtual Reality (VR), featuring the innovative Collins Aerospace Elevation Business Class seats and the award-winning Recaro CL3810 Economy seats. On top of that, visitors can look forward to meet-and-greet sessions with the Pilot Parker mascot.
In conjunction with TME, Malaysia Airlines is offering an exclusive all-in return fares starting from PHP 14,613 in Economy Class and from PHP 45,080 in Business Class, available for bookings made from 8 July until 21 July 2025, for travel from 8 July 2025 until 31 March 2026. This special deal is available exclusively via the Malaysia Airlines website and mobile app. Featured destinations include Kuala Lumpur, Paris, Auckland, Jakarta, and Singapore — inviting travellers to enjoy seamless connectivity across Malaysia Airlines’ expansive network, serving as the gateway to Asia and beyond.
Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group said, “As the Official Airline Partner of TME 2025, Malaysia Airlines is proud to connect travellers to the world through our signature Malaysian Hospitality. We are excited to be part of this vibrant travel fair that inspires new adventures and memorable journeys. Whether for leisure or business, we look forward to welcoming passengers onboard for a truly warm and enriching travel experience.”
To further enhance the travel experience, Malaysia Airlines continues to offer its Bonus Side Trip (BST) programme, inviting international passengers to double their adventure with a stopover in Malaysia. With this offer, travellers can enjoy a complimentary domestic return flight to one of seven exciting destinations—including Langkawi, Penang, Johor Bahru, and Kota Bharu — at no extra fare, just pay the taxes. Fully integrated into the international ticket fare, this initiative transforms every visit into a multi-destination experience, showcasing the beauty and diversity of Malaysia.
MA. Paz Alberto, President of Travel Innovators Inc. and Chairperson of the 12th Travel Madness Expo said, “TME has always been about connecting people to experiences that enrich their lives, and we’re thrilled to have Malaysia Airlines onboard once as our Official Airline Partner. The airline also reinforces our shared mission of promoting travel that is accessible, seamless, and meaningful. We look forward to another exciting edition of TME and to welcoming travellers who are ready to explore the world again.”
Visit the Malaysia Airlines booth at Travel Madness Expo (TME) 2025
or visit www.malaysiaairlines.com to book your next trip and experience our
Malaysian Hospitality firsthand.
-Malaysia Airlines.
