Tourism Malaysia Anjur Networking Meet-Up Di Royal Belum, Perak

 

Tourism Malaysia melalui Bahagian Komunikasi Korporat telah menganjurkan program Networking Meet-Up Royal Belum, Perak pada 9 hingga 12 Jun 2026 di Royal Belum, Perak.

Program ini melibatkan seramai 15 peserta yang terdiri daripada penghasil kandungan digital dan pegawai Tourism Malaysia. Penganjuran program ini bertujuan untuk memperkukuh hubungan industri, meningkatkan pendedahan serta pengetahuan, di samping memupuk apresiasi dalam kalangan pegawai Tourism Malaysia terhadap keunikan produk dan tarikan pelancongan yang terdapat di Negeri Perak.

Fokus utama program ini adalah untuk memperkenalkan kawasan Royal Belum yang terkenal dengan khazanah alam semula jadi, kepelbagaian biodiversiti serta warisan pelancongan negara yang bernilai tinggi.

Sepanjang berada di Royal Belum, para peserta turut menerima penerangan dan perkongsian maklumat terkini mengenai pembangunan produk pelancongan, usaha pemuliharaan alam sekitar serta potensi pelancongan di kawasan tersebut daripada wakil Perbadanan Taman Negeri Perak. Sesi perkongsian ini memberi pemahaman yang lebih mendalam mengenai keunikan dan kepentingan Royal Belum sebagai antara destinasi ekopelancongan utama negara.

Antara lokasi yang dilawati adalah Air Terjun Sungai Kooi, Perkampungan Orang Asli, Salt Lick (Sira), Galeri Arkeologi Lembah Lenggong, Suka Suka Lake Retreat Lenggong, Kampung Beng Lenggong, dan Kampung Warisan Budaya.

-Tourism Malaysia.

Tourism Malaysia And Weixin Pay Formalise Strategic Collaboration To Enhance Experience And Strengthen Tourism Promotion In The China Market

 

PUTRAJAYA — Tourism Malaysia and Weixin Pay today formalised their strategic collaboration through the signing of a Memorandum of Collaboration (MoC), marking a significant milestone in strengthening Malaysia’s tourism promotion efforts and enhancing the overall travel experience for Chinese visitors.

The collaboration reflects the mutual commitment of both parties to leverage their respective strengths, resources and expertise to promote Malaysia as a preferred destination among Chinese travellers, while supporting the sustainable growth and digital transformation of Malaysia’s tourism industry.

Director General of Tourism Malaysia, Mr. Mohd Amirul Rizal said:  “China remains one of Malaysia’s most important tourism source markets. Today’s Chinese travellers expect seamless digital integration throughout their journey, from trip planning to payment solutions. This strategic collaboration with Weixin Pay represents an important step forward in strengthening Malaysia’s presence in the China market, enhancing engagement with potential visitors, and providing strong momentum for the Visit Malaysia 2026 (VM2026) campaign.

-Tourism Malaysia.

Tourism Ministry: Physical visibility must be enhanced ahead of Visit Malaysia 2026

 

KUALA LUMPUR: The Tourism, Arts and Culture Ministry has acknowledged the need to enhance physical visibility and on-ground promotion for Visit Malaysia Year 2026, set to begin in just two months. 

Its deputy minister Khairul Firdaus Akbar Khan said that while the government had already begun international and domestic promotions, the current campaign placed greater emphasis on digital platforms. 

"We have carried out various promotions, though this time our approach is slightly different as it focuses more on digital promotion. 

"When we talk about a digital approach, it may not be visible physically, but I must admit that in terms of physical visibility, we need to enhance and intensify our efforts. 

"Although time is short, we still have enough to take note of what has been raised," he said when winding up the debate on the Supply Bill 2026 at the committee stage today. 

Khairul Firdaus said this in response to Datuk Willie Mongin (GPS–Puncak Borneo), who questioned the apparent lack of promotional activity compared with past Visit Malaysia campaigns.

Willie noted that previous editions were marked by banners, gateways and nationwide excitement, while this year's efforts seemed "quiet, cold and dull". 

"As we approach Visit Malaysia Year 2026 in just two months, I have noticed that there has been no publicity, either internationally or domestically. 

"I still remember that in previous campaigns, there were grand gateways, large banners and pamphlets everywhere when we went to the airport. 

"It really felt like we were ushering in a new year, celebrating Visit Malaysia Year but this time, it feels rather quiet, very cold and dull. What has happened?" said Willie. 

Meanwhile, Khairul Firdaus (GRS–Batu Sapi) said several high-impact programmes were already being lined up in Sarawak for 2026, including the Rainforest Music Festival, Borneo Jazz Festival, Kapit Dayak Cultural Festival and the Borneo Craft Festival in line with Visit Malaysia Year 2026. 

He added that promotions for these events were ongoing through Malaysian tourism offices abroad and that special travel packages were being created to showcase Sarawak's rich cultural heritage. 

In a light-hearted remark at the end of his speech, Khairul Firdaus said that in conjunction with next year's Visit Malaysia Year, all lawmakers are "appointed as ambassadors" to promote Malaysia across the world.

-nst online.

1.3 bilion capaian digital promosi Malaysia

 

PETALING JAYA: Penyertaan lebih 100 pempengaruh dan pencipta kandungan dari 19 negara pada All Star Influencers Award (ASIA) 2025 di Kuala Lumpur, Ahad lalu, menjadi pemangkin kepada usaha kerajaan dalam menarik pelancong luar menerusi inisiatif mempromosikan negara secara digital selari dengan kempen Tahun Melawat Malaysia (TMM) 2026. 

Sejak beberapa bulan lalu, pempengaruh termasuk dari Malaysia, Indonesia, Thailand, Filipina, Singapura, Vietnam, India, Pakistan, Emiriah Arab Bersatu (UAE), Arab Saudi, Mesir, Jordan dan beberapa lagi menjelajah ke pelbagai destinasi pelancongan utama di seluruh negara, seperti Melaka, Sabah, Pulau Pinang, Kedah, Johor dan Sabah. 

Inisiatif ini dilihat cukup strategik dalam memperkenalkan khazanah dan budaya negara di mata dunia melalui sebaran kandungan dalam talian dengan pelbagai cara serta kreativiti. 

Melalui aktiviti penciptaan kandungan kreatif dan pelbagai cabaran digital, pempengaruh terbabit berjaya membawa lebih 1.3 bilion capaian digital tontonan di pelbagai platform media sosial, mengatasi rekod tahun lalu sebanyak 518 juta tontonan.

Penganjur ASIA 2025, Datuk Abd Rahman Soltan, berkata acara ini menjadi menjadi platform menggabungkan dunia digital dan pelancongan secara unik, sekali gus membuka peluang kepada bakat pempengaruh dari seluruh Asia dan Asia Barat untuk memperkenalkan keunikan Malaysia kepada global. 

"Lebih 1.3 bilion capaian digital tontonan membuktikan bahawa gabungan kreativiti digital dan promosi pelancongan mampu mencipta impak besar dalam memperluaskan jangkauan serta meningkatkan kesedaran terhadap destinasi dan budaya kita. 

"Ini menunjukkan gabungan kreativiti, teknologi dan sokongan bersepadu, kita boleh membawa Malaysia ke persada dunia digital dengan lebih berkesan. Kami percaya bahawa pengaruh digital kini memainkan peranan penting dalam membentuk imej negara dan membuka peluang baharu dalam industri pelancongan.

"Kami mahu ASIA 2025 menjadi ruang bagi pencipta kandungan untuk mengasah bakat, berkongsi inspirasi dan bersama-sama memajukan industri digital dan pelancongan di rantau ini," katanya ketika ditemui pemberita selepas pengumuman pemenang pada malam kemuncak ASIA 2025 di sini, Ahad lalu. 

Abd Rahman berkata, inisiatif diambil untuk menarik pelancong luar ke Malaysia melalui jalan media sosial dilihat sebagai langkah strategik memandangkan platform maya itu sedang menjadi tumpuan seluruh dunia ketika ini. 

"Tujuan kami memang untuk mempromosikan industri pelancongan di Malaysia. Jadi, saya fikir pintu utama negara ini penting supaya ramai pelancong dari luar negara nampak Malaysia. 

"Kalau kita tidak menggunakan produk sedia ada seperti media sosial yang paling disukai ramai buat masa ini, saya rasa itu suatu kerugian. Jadi, saya mengambil satu langkah untuk menggabungkan pempengaruh dari seluruh dunia. 

"Melalui acara ini, mereka ke Malaysia supaya dapat berkumpul dan menyediakan pelbagai kandungan berbeza dalam negara kita. Ini satu cara promosi yang agak berbeza," katanya yang turut menyasarkan penyertaan dari 30 negara untuk edisi akan datang. 

Malam kemuncak ASIA 2025 menyaksikan pelakon dan pempengaruh media sosial terkenal dari Vietnam, Cindy mengungguli anugerah utama, iaitu Pempengaruh Terbaik dengan membawa pulang hadiah wang tunai bernilai AS$15,000 (RM63,360), trofi dan tiket penerbangan ke Dubai, Emiriah Arab Bersatu (UAE). 

Cindy atau nama sebenar, Huỳnh Thị Diễm Mi, 24, berkata dia sama sekali tidak menjangka mampu merangkul kemenangan utama. 

"Saya tidak menjangka kemenangan ini. Terima kasih kepada semua pihak yang sudah memilih saya. Wang kemenangan ini saya akan manfaatkan untuk kegunaan keluarga terlebih dahulu," katanya. 

Cindy yang turut membawa pulang trofi Pencerita Terbaik pada malam kemuncak ASIA 2025 berkata, dia terbuka untuk bekerjasama dengan produksi di Malaysia. 

"Kalau ada tawaran dan sekiranya saya diberi peluang berlakon di Malaysia, saya sedia belajar Bahasa Melayu," katanya. 

Tempat kedua dirangkul pempengaruh dari Indonesia, Sheren Natalia yang membawa pulang trofi, wang tunai AS$15,000 (RM21,120) dan percutian ke Dubai. 

Pempengaruh Kemboja, Rainne Dara menduduki tempat ketiga dan membawa pulang wang tunia AS$3,000 (RM12,672) dan tiket penerbangan sama. 

Trofi bagi kategori Kulinari Terbaik menjadi milik pencipta kandungan dari Thailand, Pep Kemika yang tampil dengan video mencari makanan di Johor dan Pahang. 

Kategori Suntingan Terbaik dimenangi pempengarug Filipina, Herony yang banyak menghasilkan video dengan 'transition' berkualiti. 

Program jelajah ini bermula di Johor dan Pahang, Julai lalu, disusuli Melaka dan Selangor, Ogos lalu diikuti Pulau Pinang dan Langkawi, September lalu dan berakhir di Sabah pada pertengahan bulan ini. 

Program berskala besar ini mendapat sokongan pelbagai pihak termasuk Kementerian Pelancongan, Seni dan Budaya (MOTAC) melalui Tourism Malaysia. 

MOTAC bertindak sebagai rakan strategik utama dalam mempromosikan kempen TMM 2026 serta mengangkat industri pelancongan digital negara ke pentas antarabangsa.

-berita harian online.

Tourism Malaysia And Agoda Join Forces To Elevate Malaysia’s GlobalL Tourism Appeal For VISIT MALAYSIA 2026

 

KUALA LUMPUR, 29 May 2025 – Tourism Malaysia and Agoda, a digital travel platform have entered into a strategic collaboration to position Malaysia as a top travel destination in Southeast Asia, aligning with the national campaign for Visit Malaysia 2026 (VM2026). This partnership aims to leverage Agoda's digital prowess to highlight Malaysia's diverse attractions to a global audience. 

Under a newly signed 2-year Memorandum of Collaboration (MOC), Tourism Malaysia and Agoda will roll out a series of targeted digital campaigns. These initiatives will offer travellers comprehensive insights into Malaysia’s rich cultural heritage, natural landscapes, and urban experiences. By utilizing its digital platform and social media channels, Agoda will bring Malaysia's unique offerings, from its culinary delights to its scenic wonders, to the forefront of international travel. 

The collaboration also supports Tourism Malaysia’s goal of attracting 45 million international visitor arrivals this year. Agoda will share its vast global travel insights to benefit Tourism Malaysia’s policy planning and bolster existing promotional efforts, focusing on both international and domestic travellers. Datuk Manoharan Periasamy, Director-General of Tourism Malaysia stated, “Embracing digitalization, we value our partnership with Agoda, a global digital platform, to leverage its industry expertise and innovative travel promotion strategies. Together, we are confident in attracting tourists and achieving our VM2026 objectives.” 

Fabian Teja, Country Director Malaysia at Agoda, shared, “This partnership underscores Agoda’s dedication to connecting Malaysia with travellers worldwide through our innovative technology and engaging content. We’re excited to collaborate with Tourism Malaysia to showcase the market’s unique attractions, including its lush rainforests and rich cultural heritage.” 

Both parties are committed to sharing best practices and insights through joint workshops focusing on traveller behaviour and sustainable tourism development. This collaboration aims to enhance user experiences and help travellers explore Malaysia’s diverse destinations. 

The partnership not only highlights Tourism Malaysia and Agoda’s and commitment to making VM2026 a success but also serves as a catalyst for Malaysia’s tourism industry growth. For great value deals on Malaysia travel, visit Agoda's website or download Agoda's mobile app.

-Tourism Malaysia.

Sabah tourism products to be promoted via Hello Sabah apps

 

Sabah Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai (standing, second right) witnessing the exchange of documents between Sri Pelancongan Sabah general manager Zachary Mobijohn (right) and TourPlus Technology founder-cum-chief executive officer Rickson Goh (left). - Pic courtesy of Sabah Tourism Board.

KOTA KINABALU: Sri Pelancongan Sabah and Tourplus have inked a service agreement to develop a smartphone application known as Hello Sabah to serve as a digital platform for the state tourism industry.

Sri Pelancongan Sabah general manager Zachary Mobijohn and TourPlus Technology founder-cum-chief executive officer Rickson Goh signed the agreement at a hotel here.

The partnership will allow Hello Sabah to digitise the state tourism business, allowing local product owners and industry players from the public as well as private sectors to market their goods and services.

It features an online booking platform for rural tourism and community-based tourism, among others.

Zachary said Sri Pelancongan Sabah, a subsidiary of Sabah Tourism Board, played a role as a strategic partner in the development of the application that was set to promote Sabah's tourism industry by utilising Tourplus' advanced technology.

He said that the application aimed to register up to 100,000 merchants on the mobile application as its ultimate target.

"Merchants who are interested to be featured on this platform must pay a listing fee of RM300.

"However, in order to entice more merchants to take advantage of this platform, we will be waiving this listing fee to all merchants who sign up in 2022.

"On top of that, we will only be charging a minimum payment gateway fee of 2.12 per cent for the first 100 transactions. Normal commission rates will apply thereafter," added Zachary.

Sabah Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai who witnessed the event said the Sabah Tourism Board would monitor the progress and success of the mobile application in achieving its purpose, including the promotion of rural tourism.

"The rural tourism sector has been through a lot of ups and downs since 2014 to get to where it is today, with some community-based tourism operators earning Asean and global standard recognition.

"We aspire to make our rural areas into world-class rural tourism destinations by 2030.

"To do so, we need to be able to provide a digital platform to present our rich culture, traditions, food, handicraft, and local community way of life to the world," he said.

-nst online.

Exhibitors Rush To Join The Inaugural MALAYSIA DIGITAL TRAVEL FAIR As Borders Reopen

 

SINGAPORE, 26 April 2022 – Since marking the end of travelling restrictions into Malaysia on 1 April 2022, tourism stakeholders from Malaysia rushed to take part in the inaugural Malaysia Digital Travel Fair (MDTF) in anticipation of the travel surge for the upcoming Singapore’s mid-year school vacation.

MDTF is an online travel fair portal, in partnership with Tourism Malaysia Singapore Office, to showcase tourism products and services to promote Malaysia as a top-of-mind destination to Singapore holiday makers from 22nd to 28th April 2022. With over 70 exhibitors offering a wide range of holiday packages to Malaysia, Singapore consumers are spoilt for choice.

“This online portal elevates tourism to Malaysia. This will benefit the Malaysian tourism industry stakeholders with an aim to create business opportunities for travel industry partners, transport operators, and tour agents in Singapore,” said His Excellency Dato’ Dr. Azfar. Mohamad Mustafar, High Commissioner of Malaysia to Singapore, who graced the digital launch.

Among the holiday packages available for the Singaporean market include Genting SkyWorlds + Skytropolis Theme Park twin tickets at SGD$62 (RM186), Berjaya Langkawi Resort from SGD$125 (RM375), and Perkasa Hotel Tenom from SGD$40 (RM120). Attendees also stand a chance to participate in a lucky draw to win attractive prizes including an IBN Highlands City Condo worth RM1.5 million.

Since the reopening of its international borders, Singapore has been the main contributor for arrivals and revenue for tourism to Malaysia. After more than two years of hiatus, Tourism Malaysia Singapore office has commenced promotional programmes to excite Singapore travellers and showcase what Malaysia has to offer.

To visit Malaysia Digital Travel Fair, visit digitaltravelfair.com.

-Tourism Malaysia.

Malaysia Digital Travel Fair - Best Travel Deals to Malaysia

SMEs success lies in leveraging data and technology to ease COVID pressures

 

BANGKOK, November 11, 2020 -- Digitalization and innovation are key for SMEs survival as the travel industry emerges from COVID-19’s impact according to a report by the Pacific Asia Travel Association (PATA), conducted by Twenty31 Consulting Inc. and supported by Agoda, revealed at the World Travel Market today.  PATA’s research report “The role of Online Travel Agencies (OTAs) in supporting Asia-Pacific SMEs in Recovery” aims to provide insights to benefit small and medium enterprises (SMEs) in the hospitality and tourism space that make up a large proportion of travel providers, as they pivot and adapt in the face of COVID-19.

With the pandemic dramatically changing how and where consumers travel, it is essential for hospitality businesses, especially SMEs, to adapt their operations to thrive within a digital global ecosystem. The report highlights key areas where digital travel platforms and governments can support tourism SMEs in the Asia Pacific region. 

• SMEs are leveraging OTAs’ digital platforms to accelerate recovery. There is a shift in the dynamic of the relationship between SMEs and OTAs, with the latter being acknowledged and increasingly valued as a technology, data and marketing partner. It is vital for SME hospitality providers to understand trends and reach new audiences during these times. SMEs leveraging OTAs can reduce their top-down investment especially around payments features, customer support as well as marketing efforts. OTAs have also expanded opportunities for destination diversification, helping to drive tourism in second and third tier cities. “We have seen a real push for OTAs to do more than simply selling rooms. They are helping us with other services, and this is really helping us forecast our needs and drive more sales.” says a hospitality SME in Thailand.

• The use of data insights will future proof SMEs as they navigate today’s ever-changing landscape of the travel and tourism industry. OTAs are technology partners that are well placed to help provide SMEs a comprehensive understanding of data insights to enhance their businesses. Data insights can be used to optimize revenue through meta-search, machine learning, artificial intelligence. product diversification and platform centralization. “OTAs are now using AI tech to tailor offers to customers and that is going to be very interesting. This will likely allow SMEs to match our products and services with high-potential consumers and drive better ROI.” says a hospitality SME in Singapore.

• SMEs call on governments to work with OTAs to boost post-COVID travel recovery. During this crucial recovery period, more private-public collaboration will boost travel confidence, where the local government can draw on the private sector’s commercial expertise to spot and create new opportunities to improve the industry, businesses and lives impacted by COVID, as well as stay relevant in the transforming economic environment. “The government can do more to engage the private sector, especially around decision making and cooperative marketing.” – tour operator SME in Indonesia.

The study also looks at the changing landscape of the travel and tourism industry and how OTAs have rapidly accelerated the growth in the region where APAC-based OTAs represent more than a third of global gross bookings.

“Online Travel Agencies (OTAs) play a crucial role in the recovery process, where SMEs can leverage their data and digitize in order to adapt and build long term resiliency. We are optimistic that the industry will eventually recover with governments and private sectors coming together to ensure that no one gets left behind. We look forward to working with our partners, such as Agoda, as we continue to hear from SME operators and how we can advance the discussion around the future of travel and tourism in the Asia Pacific region, one that is sustainable and inclusive for all,” says Dr. Mario Hardy, CEO of Pacific Asia Travel Association.

"Successful hoteliers use data and technology for price and marketing optimization. Increasingly, many SME tourism enterprises find themselves on the wrong side of the tech moat - unable to do complex data analytics and global marketing in-house. This report shows how SMEs successfully leverage platforms like Agoda to enjoy the benefits of technology to reach laser-targeted audiences in the far corners of the world. Agoda also helps SME hotels participate in several government partnership programs in Asia. SMEs are calling for further collaboration between governments and tech platforms to help revitalize the hard-hit tourism industry.” says Greg Wong, Managing Director of Global Affairs at Agoda.

The complimentary report is available on the PATA website at https://bit.ly/PATA_OTA_report.

-PATA.

Penganjuran Online Digital Marketing For Tourism Industry Oleh Tourism Malaysia

Sebagai sebahagian daripada langkah pemulihan pasca COVID-19, Kementerian Pelancongan, Seni dan Budaya Malaysia melalui Tourism Malaysia telah menganjurkan buat julung-julung kalinya kursus Online Digital Marketing for Tourism Industry secara dalam talian yang menyasarkan penyertaan dalam kalangan penggiat industri pelancongan untuk meningkatkan kemahiran menggunakan teknologi digital bagi tujuan pemasaran produk dan perkhidmatan.

Seramai 50 peserta dari pelbagai latar belakang dalam industri pelancongan seperti pemandu pelancong, pengusaha produk, operator pelancongan dan pengusaha premis penginapan pelancongan telah menyertai kursus peringkat asas selama satu hari ini di mana para peserta telah didedahkan tentang penggunaan media sosial seperti Facebook dan Instagram sebagai medium pemasaran dan publisiti untuk berinteraksi secara langsung dengan pelanggan. 

Selain itu, para peserta diajar menggunakan aplikasi percuma untuk mereka bentuk risalah, brosur dan iklan serta cara-cara mewujudkan Kod QR bagi membolehkan para pelanggan mereka mengimbas maklumat atau bahan-bahan publisiti terus ke dalam peranti digital.

Para peserta kursus telah memberi maklum balas positif terhadap kursus ini dan mereka berasa amat bertuah kerana berpeluang menimba kemahiran baharu pemasaran digital yang membolehkan mereka menjangkau pelanggan berpotensi tanpa had sempadan terutamanya dengan norma baharu COVID-19 yang memerlukan penggiat industri pelancongan tempatan untuk bersaing secara aktif di atas talian.

Perkembangan revolusi industri 4.0 memperlihatkan capaian kepada peranti digital dan perkhidmatan internet oleh para pelancong amat meluas dan mereka menggunakannya bagi tujuan merancang percutian, membuat perbandingan pakej dan harga, dan seterusnya membuat tempahan perjalanan.

Berdasarkan maklum balas dan sambutan hangat yang diberikan oleh para peserta, Tourism Malaysia telah merancang untuk melanjutkan penganjuran kursus untuk siri selanjutnya dalam masa yang terdekat.

-Tourism Malaysia.

TIN Media launches independent B2B travel portal

Malaysian National News Agency (BERNAMA) Chairman Datuk Seri Azman Ujang (fourth, right) while taking a group photo with TIN Media’s Founder Mohamed Rizal (left) and Co-founder Presanth Chandra (second, left)

KUALA LUMPUR, Dec 18 -- Travel Industry Network (TIN) Media has launched the country's first independent B2B travel portal, Tin.media, to promote tourism, particularly in conjunction with the Visit Malaysia Year (VMY) 2020.

Its co-founder, Presanth Chandra said the mainstream digital media aims to facilitate tourism industry-specific information for stakeholders.

"We want to be established as a digital platform to bring the whole travel industry ecosystem together and connect them substantially across all the travel trade markets in Asia.

"In fact, we also want to boost industry-specific engagement through distinctive informative contents that have been categorised into various segments, namely hospitality, airlines, international and domestic news, as well as technology,” he told reporters after the launch of Tin.media here, today.

Presanth said there would also be a segment for industry professionals to feature their contents on wedding, as well as health and golf tourism, among others.

The portal also features reports globally through digital engagements.

"It also provides a platform to discuss the ongoing challenges in the industry, especially in Malaysia and conclude with a distinctive solution," he said.

Meanwhile, Malaysian National News Agency (Bernama) chairman Datuk Seri Azman Ujang encouraged travel industry players to use the digital platform for learning and sharing experiences.

"We need to appreciate TIN Media’s initiative towards the tourism industry ecosystem to stay ahead of competition from the neighbouring destinations.

"Such initiatives are very important for the Malaysian travel industry in order to achieve VMY 2020's goal, to unite the industry players under one roof to attract more tourists into the country.

“The range of digital services will help the industry players adopt the technology and drive business to the next level," he said.

TIN Media can be accessed at https://www.tin.media/.

-bernama.

Sarawak wants to tap potential of digital tourism

KUCHING, Sept 26 -- The Sarawak government is determined to tap into digital tourism as part of efforts to boost tourist arrivals in the state.

Chief Minister Datuk Patinggi Abang Johari Tun Openg said the state government is aware that digitalisation is a strong driver of globalisation and brings great potential for revenue growth.

“The state tourism industry especially will greatly benefit from such an initiative (digitalisation). We are all looking into various strategies in order to boost the tourism industry and one of them is to invest in digital tourism.

“We want to promote Sarawak as a must-visit destination, offering a memorable experience for a multitude of different types of visitors and encourage return visits. In short digital tourism is all about enhancing and improving traveller's experience and securing their interest,” he said in his speech at the International Conference on Archaeology 2019 here today.

His speech was read out by state Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah.

Abang Johari said digital tourism would also create opportunities for entrepreneurs to promote their goods and services to a broader audience and increase their business prospects.

While promoting tourism and upgrading some of the tourist destinations in the state are important, he stressed that the protection of world heritage sites in Sarawak is equally imperative to the state government.

“The state government has acknowledged that the Niah Caves and other identified archaeological sites across Sarawak are of great importance.

“This invaluable historical heritage tells us about past human activities and thus also reflects a nation's civilisation. Therefore, the protection and preservation of these heritage assets are a priority and Sarawak is committed to this,” he added.

-bernama.