Tourism Malaysia And MyCEB Strengthen Presence In Central Asia Through Strategic Business Events Engagements

 

ALMATY & TASHKENT — The Malaysia Convention & Exhibition Bureau (MyCEB), with the support of Tourism Malaysia Almaty and the Embassy of Malaysia in the Republic of Uzbekistan, successfully organised the Malaysia Business Events Seminars in Almaty, Kazakhstan on 2 June 2026 and in Tashkent, Uzbekistan on 4 June 2026, marking Malaysia’s inaugural business events engagements in both cities. The seminars brought together representatives from the tourism industry, corporate sector, event organisers and the meetings, incentives, conferences and exhibitions (MICE) industry from Kazakhstan and Uzbekistan. The engagements served as dedicated platforms to showcase Malaysia’s capabilities as a preferred destination for business events, conferences, exhibitions and incentive travel programmes. 

The opening and welcome remarks were delivered by Mr. Arhan Syafrisyah Shah Anuar, Counsellor of the Embassy of Malaysia to the Republic of Uzbekistan, on behalf of the Ambassador of Malaysia; Mr. Nor Shazly Azmi, Director of the Tourism Malaysia Almaty Office; and Mr. Edward Lim Chee Chong, Senior Manager of the Business Development Division at MyCEB. During both seminars, representatives from MyCEB and Tourism Malaysia highlighted Malaysia’s strengths as an international business events destination, including its well-developed infrastructure, modern hospitality sector, competitive pricing, efficient logistics and strong international air connectivity. Special emphasis was placed on Kuala Lumpur as one of Asia’s leading business events hubs, supported by a comprehensive ecosystem for meetings, conferences and exhibitions, as well as continued government support for the business events industry. 

Mr Nor Shazly Azmi, Director of Tourism Malaysia Almaty Office, said, “Kazakhstan and Uzbekistan continued to demonstrate encouraging growth as emerging markets for Malaysia. Improving air connectivity and expanding flight options between Central Asia and Malaysia made the destination increasingly accessible for both leisure and business travellers. These inaugural seminars in Almaty and Tashkent marked important milestones in strengthening tourism and business ties while showcasing Malaysia’s broader potential as a destination for corporate travel, incentive programmes and international events.” 

Meanwhile, Mr Edward Lim Chee Chong, Senior Manager of Business Development Division at MyCEB, said, “We saw significant potential for collaboration with Central Asian markets, particularly amid growing interest in Malaysia from the business tourism and corporate sectors across the region. Supported by modern infrastructure, strong international connectivity, government support and a diverse range of venues, Malaysia continued to offer highly competitive advantages for business events of all scales.” 

The seminar in Almaty also featured a tourism presentation by Ms Kamilla Chaldanbayeva, Marketing Officer of Tourism Malaysia Almaty, which showcased Malaysia’s tourism offerings for the Kazakhstan market, including leisure, family, luxury and business travel experiences. Participants were introduced to Malaysia’s offerings for conferences, corporate meetings and incentive programmes, alongside the growing potential of bleisure travel experiences that combine business and leisure tourism. The seminars also served as platforms for establishing new professional networks and exploring future collaboration opportunities between Malaysian and Central Asian tourism and business events industry players. 

The programmes highlighted the growing potential for cooperation between Malaysia and Central Asian countries in tourism, trade and business engagement, reflecting strengthening bilateral ties and increasing interest from both tourism and corporate sectors, in line with efforts under the Visit Malaysia 2026 (VM2026) campaign. In 2025, Malaysia welcomed more than 43,000 visitors from Kazakhstan, making it the largest source market for Malaysia in Central Asia, while more than 20,000 visitors from Uzbekistan travelled to Malaysia, reflecting growing interest in the destination and strengthening people-to-people ties between the countries. Malaysia continues to strengthen connectivity with Central Asia through an expanding network of direct and connecting flights between Kuala Lumpur and the region. Current and upcoming routes include AirAsia X services between Kuala Lumpur and Almaty, direct flights operated by Uzbekistan Airways and Batik Air Malaysia between Kuala Lumpur and Tashkent, as well as Turkmenistan Airlines services connecting Kuala Lumpur and Ashgabat.

-Tourism Malaysia.

Malaysia Eyes North Africa Market At SITEV 2026

 

ALGIERS – Tourism Malaysia is intensifying promotional efforts in the North African market through its participation in the 25th Salon International du Tourisme et des Voyages (SITEV) 2026, held from 18 to 21 May 2026 in Algiers, Algeria, as part of the ongoing Visit Malaysia 2026 (VM2026) campaign to present Malaysia as a premier destination for leisure and business tourism.

North Africa continues to emerge as a high potential market for Malaysia, driven by the increasing outbound travel demand and growing interest in long-haul destinations among travellers from the region. Algeria, in particular, has recorded encouraging growth, reflecting strong potential for further expansion in visitor arrivals to Malaysia. From January to December 2025, Malaysia welcomed 19,636 travellers from Algeria, representing a 14.53 per cent increase from the 17,145 travellers recorded in 2024. The upward trend in traveller arrivals from Algeria continues, with a total of 2,167 travellers recorded in the first quarter of 2026, marking a 7.86 per cent increase from the previous year. This growth reflects sustained interest in Malaysia as a preferred Muslim-friendly and long-haul travel destination.

A contributing factor to this strong momentum is the direct Air Algérie service between Algiers and Kuala Lumpur, which currently operates three weekly flights, playing a crucial role in enhancing accessibility and connectivity between the two destinations. The direct air link is expected to support further growth in tourism, business exchanges, and travel demand from the North African region.

-Tourism Malaysia.

Malaysia Amplifies Promotions At The Thailand Dive Expo (TDEX) & Thailand Golf Expo (TGEX) 2026

 

BANGKOK, THAILAND — Tourism Malaysia anchored a powerful showcase at the Thailand Dive Expo (TDEX) and Thailand Golf Expo (TGEX) 2026, held from 21 to 24 May 2026 at the Queen Sirikit National Convention Center (QSNCC), Bangkok. As one of the largest niche travel exhibitions in the region, TDEX and TGEX attract thousands of international and Thai visitors, providing an ideal platform to promote Malaysia as a premier destination for golf and diving enthusiasts. 

At the event, Tourism Malaysia’s partners proudly showcased the country’s world-class marine biodiversity and iconic golf destinations through specially curated travel packages. For diving experiences, packages such as Dive Mate, Freedom Dive, The Living Sea, and Dive Diary were presented, while Golf Asian and Golf Sini packages were developed to market exclusive golfing experiences. Additionally, a wide range of promotional deals were offered by prominent Thai travel agents, giving visitors direct access to tailored holiday expertise. Malaysia Airlines was also a key participant, promoting its extensive flight connectivity to support seamless travel for international visitors. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia stated: “Our participation in this integrated niche event presents a valuable opportunity to position Malaysia as a premier golfing destination and a world-class diving haven, as we recognise the strong growth potential generated by these specialised tourism segments. We are excited to participate in TDEX and TGEX 2026 with enhanced travel packages and improved connectivity. We are confident Malaysia will continue to captivate international travellers seeking world-class golf experiences and extraordinary underwater adventures.” 

In line with the Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia’s participation at TDEX and TGEX 2026 reflects its strategic efforts to position the country as a leading destination for niche and high-value tourism segments, particularly golf and diving tourism. By leveraging international platforms like these, Malaysia continues to strengthen its global visibility, attract quality travellers, and promote sustainable tourism practices that support environmental conservation and local communities. 

Malaysia welcomed 612,040 Thai visitors in the first quarter of 2026. Tourism Malaysia will continue to intensify its promotional efforts in Thailand through strategic partnerships, consumer engagement activities, and trade collaborations to sustain tourism growth momentum and maximise the impact of the VM2026 campaign.

-Tourism Malaysia.

Tourism Malaysia Strengthens Promotion In Rajkot And Vadodara Through Visit Malaysia 2026 Roadshow

 

RAJKOT – Tourism Malaysia Mumbai continues to strengthen its presence in the Indian market through the organisation of the Visit Malaysia 2026 (VM2026) Roadshow in Rajkot and Vadodara from 19 to 21 May 2026. The roadshow forms part of Tourism Malaysia’s ongoing efforts to further enhance collaboration with the Indian tourism trade partners while promoting Malaysia’s tourism offerings, unique experiences and upcoming events under the Visit Malaysia 2026 (VM2026) campaign.

The seminar is led by Ms. Haryanty Abu Bakar, Director of Tourism Malaysia Mumbai, together with delegations of 13 Malaysian tourism stakeholders, consisting of representatives from travel agencies, airlines, tourism and tourism product operators.

The roadshow provides an important platform for travel trade partners from the state of Gujarat to engage directly with Malaysian sellers, thereby reinforcing business relationships and exploring new collaboration opportunities. This initiative also highlights Malaysia’s continuous commitment to delivering diverse, accessible and value-driven travel experiences tailored to Indian travellers.

-Tourism Malaysia.

Misi Jualan Pelancongan Malaysia Ke Indonesia Perluas Peluang Kerjasama Strategik Industri Pelancongan

 

INDONESIA – Tourism Malaysia telah menganjurkan Misi Promosi Pelancongan Malaysia ke Indonesia yang bermula di Surabaya, diikuti Jakarta dan Medan dari 24 hingga 29 April 2026. Misi ini bertujuan memperkukuh kerjasama pelancongan antara Malaysia dan wilayah-wilayah utama Indonesia di samping mempromosikan kempen Melawat Malaysia 2026 (VM2026).

Delegasi Malaysia menghimpunkan 50 organisasi termasuk Penang Global Tourism (PGT), Sarawak Tourism Board (STB), Malaysia Healthcare Travel Council (MHTC), Malaysia My Second Home (MM2H), agensi pelancongan, syarikat penerbangan, hotel dan resort, hospital serta pemilik produk pelancongan. Penyertaan yang menggalakkan ini mencerminkan komitmen berterusan Malaysia dalam memperluas kerjasama strategik serta mempererat hubungan dengan penggiat industri pelancongan Indonesia.

Misi ini turut menyaksikan kehadiran YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya Malaysia di Jakarta sekaligus menegaskan kepentingan strategik pasaran Indonesia. Program ini merangkumi majlis makan malam gala, diikuti seminar dan sesi travel mart yang memberi tumpuan kepada kempen VM2026 serta program MM2H, di samping sesi libat urus berimpak tinggi bersama penggiat industri pelancongan di setiap bandar bagi memperkukuh kerjasama serta meneroka peluang baharu.

-Tourism Malaysia.

Tourism Malaysia Reinforces Market Engagement At Pakistan Travel Mart 2026

 

KARACHI — Tourism Malaysia returned to Pakistan Travel Mart 2026 (PTM 2026) after a five-year hiatus, participating from 3 to 5 April 2026 at the Karachi Expo Centre. The participation marks a strategic re-engagement with Pakistan’s travel trade and consumers, as Tourism Malaysia showcases the country’s diverse tourism offerings in line with PTM’s theme, “Shaping the Future of Travel: Innovation, Sustainability & Global Connectivity.” 

This renewed participation follows the last appearance at PTM in 2019 and underscores efforts by Tourism Malaysia to rebuild market momentum while strengthening long-standing partnerships with key stakeholders in Pakistan. The 2026 edition of PTM introduces enhanced programming, including curated thematic districts and industry-focused platforms designed to encourage collaboration, promote sustainable tourism solutions and support global connectivity. 

Tourism Malaysia’s presence at PTM 2026 is bolstered by a delegation of 8 Malaysian tourism sellers including travel agents and hotel representatives. These companies will engage in structured B2B meetings and networking sessions with Pakistani travel trade stakeholders. The primary objectives are to develop market-ready travel packages, strengthen distribution partnerships and explore joint promotional opportunities to stimulate travel demand to Malaysia. 

“We are delighted to re-engage with Pakistan’s travel market at PTM 2026. This participation reflects Malaysia’s commitment to strengthening tourism ties, enhancing air connectivity and promoting sustainable holiday experiences, while also highlighting new growth segments such as MICE (Meetings, Incentives, Conferences and Exhibitions) and educational tourism. Through strategic collaborations, we aim to drive long-term visitor growth and generate mutual economic benefits,” said Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. 

At the exhibition, the Malaysia pavilion features immersive content across key segments, including leisure tourism, MICE and halal-friendly travel. The delegation is also conducting media briefings and consumer outreach activities to promote direct air connectivity, curated travel packages and collaborative marketing initiatives with Pakistani partners. In parallel, Tourism Malaysia will explore new partnerships that leverage innovation and sustainability, the core pillars of PTM 2026 which are to support long-term tourism growth while delivering meaningful benefits to local communities. 

PTM 2026 also features several concurrent programmes aligned closely with Tourism Malaysia’s strategic priorities. Key highlights include the PTM Live Podcast which will host thought leadership discussions on emerging travel trends and the Sustainable Destinations Forum focusing on ecotourism, responsible destination management and community-based tourism. 

The engagement continues with a two-day Islamabad Roadshow scheduled from 7 to 8 April 2026 aimed at strengthening engagement with travel trade partners and media in Pakistan’s capital city. These platforms provide valuable opportunities for Tourism Malaysia to introduce new itineraries, cultural experiences and green tourism initiatives to both trade buyers and consumers. 

Pakistan continues to be a consistent contributor to Malaysia’s international visitor arrivals. From January to December 2025, Malaysia welcomed 135,867 visitors from Pakistan, representing a 27.7 per cent increase compared with 2024. This also reflects a 24.1 per cent growth compared with the 109,521 visitors recorded in 2019, successfully surpassing pre-pandemic levels. 

This growth is supported by robust air connectivity between Malaysia and Pakistan. Currently, 14 weekly flights operated by Batik Air, AirAsia X and Pakistan International Airlines connect Kuala Lumpur with Karachi, Lahore and Islamabad, providing a total weekly seat capacity of 4,293, making travel between the two nations accessible and convenient. 

Malaysia remains a premier holiday destination for the Pakistani market, offering diverse experiences, rich cultural attractions and halal-friendly tourism products tailored to the preferences of Pakistani travellers.

-Tourism Malaysia.

Malaysia Pavilion Launching At ITB Berlin 2026

 

GERMANY, 3 March 2026 - The Malaysia Pavilion was officially launched on 3 March 2026 at ITB Berlin, at Berlin ExpoCenter City, reaffirming Malaysia’s strong and strategic presence at the world’s leading travel trade exhibition.

The ceremony was officiated by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia and graced by H.E. Mohamad Razdan Jamil, Ambassador-designate of Malaysia to the Federal Republic of Germany together with YB Datuk Wira Abdul Razak Haji Abdul Rahman (Malacca State Executive Council for Tourism, Heritage, Arts and Culture), YB Datuk Kamarudin Md Nor (Kelantan State Executive Council of Tourism, Culture, Arts & Heritage), YB Mdm. Leong Yu Man (Pahang State Executive Council for Unity, Tourism and Culture), Ms. Chua Yee Ling (Chief Executive Officer of Tourism Selangor), Mr. Julinus Jeffery Jimit (Chief Executive Officer of the Sabah Tourism Board) and Dr. Azmil Munif Mohd Bukhari (Tourism Manager of LADA).

Spanning 988 sqm at Hall 26, Booth 103; the Pavilion brings together 81 organisations and over 130 Malaysian tourism industry players, showcasing Malaysia’s diverse destinations, rich cultural heritage and world-class travel experiences in conjunction with Visit Malaysia 2026.

Malaysia’s growing momentum in the European market further reinforces this strong participation, with 1.69 million visitors from Europe recorded in 2025, reflecting a 13.2% increase compared to 2024. Germany alone contributed 188,928 visitors, marking a 10.7% year-on-year growth and reaffirming its position as a key high-value source market. Over the next three days, the Pavilion will host business meetings, destination presentations and cultural showcases aimed at strengthening strategic partnerships and generating tangible outcomes for the 2026 - 2027 period.

-Tourism Malaysia.

Malaysia Highlights Sabah In Vietnam: Expanding New Cooperation Opportunities In The Vietnamese Tourism Market

 

HO CHI MINH— In an effort to strengthen the promotion of Sabah in the Vietnamese market, Sabah Tourism Destination & B2B Forum was hosted in Ho Chi Minh City on 12 January 2026. The event was jointly organised by the Sabah Tourism Board (STB), Tourism Malaysia Ho Chi Minh City office and the Sabah Enhanced Travel Innovation Association (SETIA), creating a direct networking platform for Sabah-based tourism businesses and Vietnamese travel partners. 

The forum brought together 21 delegates representing 18 tourism companies from Sabah, participating in table-top B2B sessions with partners in Ho Chi Minh City that open doors for new travel packages, joint promotions, and stronger partnerships to boost visitor arrivals from Vietnam to Sabah. 

Delivering the opening remarks, Ms. Amirah Nadiah Mazlan, Director of Tourism Malaysia in Vietnam, stated: “Through today’s networking session, Malaysia aims to expand collaboration with the Vietnamese market and position Sabah as an increasingly familiar destination for Vietnamese travellers. With its strength in nature, authentic local experiences, and a strong commitment to sustainable tourism development, Sabah is ready to work closely with Vietnamese partners to develop strategic, long-term tourism products that meet the needs of modern travellers.” 

Enhanced air connectivity remains vital for tourism growth between Malaysia and Vietnam. With AirAsia operating direct flights from Ho Chi Minh City to Kota Kinabalu within just over two hours, this seamless link not only makes Sabah more accessible to Vietnamese travellers but also empowers tourism businesses on both sides to create short-haul, flexible, and attractive travel products. 

Sharing insights on Sabah’s approach to the Vietnamese market, Mr. Julinus Jeffry Jimit, Chief Executive Officer of the Sabah Tourism Board remarked: “Vietnam is recognised as one of Sabah’s most promising emerging markets. By fostering direct connections among industry players, we aim to expand our partnership network and build sustainable, long-term collaborations with Vietnamese tourism partners.” 

Through the event, the Sabah Tourism Board also shared updates on its preparations for the upcoming strategic milestone Visit Sabah Year 2027. Under the new positioning, “Explore Sabah – Naturally Inspiring, Beyond Ordinary”, Sabah seeks to strengthen its role as one of Malaysia’s leading destinations for nature-based tourism, adventure travel, and indigenous cultural experiences, while complementing the broader objectives of Visit Malaysia 2026 (VM2026). Sabah is also expected to become a strategic destination partner for Vietnamese travel businesses, offering fresh and distinctive travel experiences for Vietnamese visitors in the coming years. 

The Sabah Tourism Board also reaffirmed its commitment to sustainable tourism development, ensuring a balanced approach between economic growth, environmental conservation and community well-being. Community-based tourism (CoBT) remains a key pillar of this strategy. Recently, five CoBT operators in Sabah received national-level recognition under the ASEAN Tourism Standard, setting benchmarks for community-based tourism models across the region. 

As Visit Malaysia 2026 (VM2026) officially commences, promotional and trade engagement activities in the Vietnamese market are viewed not only as destination marketing efforts, but also as meaningful contributions to further strengthening bilateral relations between Malaysia and Vietnam. Through this national campaign, Malaysia targets 43 million international visitor arrivals, reaffirming tourism’s role as one of the country’s key economic drivers. By enhancing tourism cooperation and generating positive spillover effects in related sectors such as aviation, trade, services and investment, Visit Malaysia 2026 (VM2026) is expected to drive two-way growth, deliver tangible socio-economic benefits for both countries, and reinforce the foundation for long-term, sustainable cooperation.

-Tourism Malaysia.

Global Travel Meet 2025: Malaysia Set To Host International Tourism Business Event, Driving Forward VISIT MALAYSIA 2026

 

KUALA LUMPUR, 1 October 2025 – Tourism Malaysia proudly hosts the Global Travel Meet 2025 at the World Trade Centre Kuala Lumpur from 1–3 October 2025, bringing together 600 international buyers, 100 media representatives, and 400 Malaysian sellers including hoteliers, travel agents, airlines, and tourism product providers under one roof.

This three-day event features B2B sessions, strategic networking, business matching, and FAM trips, showcasing Malaysia’s diverse offerings — from cultural heritage and eco-tourism to gastronomy and adventure travel.

With strong support from industry partners, the programme marks a key milestone in paving the way for Visit Malaysia 2026 (VM2026), where Malaysia is set to welcome 47 million international visitors.

-Tourism Malaysia.

Malaysia sasar jadi hab pelancongan serantau menerusi Global Travel Meet 2025

 

image: Tourism Malaysia

KUALA LUMPUR: Malaysia menyasarkan untuk muncul sebagai hab pelancongan serantau melalui penganjuran Global Travel Meet 2025 yang dilihat sebagai platform penting memperkukuh sektor pelancongan, perdagangan dan pertukaran budaya di rantau ini. 

Timbalan Menteri Pelancongan, Seni dan Budaya, Datuk Khairul Firdaus Akbar Khan berkata, acara yang berlangsung selepas hampir dua dekad selepas kali terakhir diadakan pada 2007 itu bukan sekadar sesi dialog, sebaliknya menjadi medan strategik untuk membentuk hala tuju baharu pelancongan negara. 

"Acara ini diharap dapat melahirkan idea baharu, mengukuhkan kerjasama sedia ada dan membuka ruang perkongsian strategik bagi membangunkan perniagaan, memperkasa komuniti serta mewujudkan pengalaman bermakna kepada pelancong di seluruh dunia. 

"Penganjuran edisi kali ini cukup istimewa apabila menghimpunkan lebih 600 pembeli, 400 penjual dan 100 wakil media antarabangsa di bawah satu bumbung," katanya.

Beliau berkata demikian ketika berucap di program Global Travel Meet 2025, di Dewan Merdeka, World Trade Centre Kuala Lumpur (WTCKL) di sini, hari ini.  

Program berkenaan berlangsung selama tiga hari bermula hari ini sehingga 3 Oktober.

Tambah Khairul Firdaus, acara ini turut mendapat sokongan strategik daripada Malaysian Inbound Chinese Association (MICA) dan Malaysian Indian Tour & Travel Association (MITTA), selain kerjasama rapat syarikat penerbangan negara iaitu Malaysia Airlines, Batik Air dan AirAsia. 

Katanya, pencapaian pelancongan negara juga membanggakan apabila Malaysia merekodkan 38 juta pelancong antarabangsa pada 2024 iaitu meningkat sebanyak 31 peratus berbanding tahun sebelumnya. 

Tambah beliau, bagi tahun ini sahaja antara Januari hingga Julai, sebanyak 24.5 juta pelancong direkodkan dengan pasaran utama termasuk Singapura, Indonesia, China, Thailand, Brunei, India, Filipina, Korea Selatan, Australia dan Taiwan. 

Pada masa sama, beliau turut menyeru semua pemain industri yang hadir agar memanfaatkan sepenuhnya Global Travel Meet 2025 dengan menjalin kerjasama baharu, bertukar pandangan dan mencetuskan inovasi untuk kejayaan bersama. 

"Semoga acara ini menjadi pemangkin bukan sahaja kepada kejayaan Tahun Melawat Malaysia (TMM) 2026, tetapi juga untuk membina komuniti global yang lebih terangkum dan saling terhubung. 

"GTM 2025 dijangka menjadi platform penting memacu kerjasama antarabangsa sekali gus mengangkat Malaysia sebagai destinasi utama pelancongan dunia," katanya.

-berita harian online.

Global Travel Meet 2025 @ World Trade Centre Kuala Lumpur ( 1 ~ 3 October 2025 )

 

Global Travel Meet 2025 stands as Malaysia's premier international platform for advancing the tourism industry, bringing together leaders, innovators, and stakeholders from across the globe. Hosted at the iconic World Trade Centre Kuala Lumpur, this three-day business event will convene over 600 qualified buyers from ASEAN, Asia & Africa and Americas Europe & Oceania, alongside 400 Malaysian sellers representing diverse tourism products and services. 

The programme is designed to foster strategic engagement and business growth through impactful B2B sessions and insightful Tourism Seminar, creating avenues for collaboration and long-term partnerships.

-Tourism Malaysia.

Majlis Perasmian 'Visit Malaysia Travel Meet' (VMTM) 2025

 

MELAKA, 26 SEPTEMBER |  Bersempena dengan sambutan 'World Tourism Day 2025' dan 'World Tourism Conference 2025', Lembaga Penggalakan Pelancongan Malaysia (Tourism Malaysia) julung-julung kalinya menganjurkan 'Visit Malaysia Travel Meet 2025' (VMTM 2025) pada 26 hingga 28 September 2025 bertempat di Melaka International Trade Centre (MITC).

Pameran pelancongan ini menghimpunkan lebih 180 pempamer dengan tawaran pakej pelancongan eksklusif serta harga istimewa melalui dua segmen utama:

'Business-to-Business' (B2B) pada 26 September 2025 – melibatkan penggiat industri & syarikat korporat

'Business-to-Consumer' (B2C) pada 27 & 28 September 2025 – terbuka kepada orang ramai

VMTM 2025 telah dirasmikan oleh YAB Datuk Seri Utama Ab Rauf Yusoh, Ketua Menteri Melaka dan turut dihadiri oleh YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya.

Penganjuran ini bukan sahaja memperkukuh industri pelancongan domestik, malah menyokong sasaran 280 juta pelawat domestik pada tahun 2025 serta memperhebat promosi menuju Tahun Melawat Malaysia 2026 (VM2026).

-MOTAC.

Sabah & Labuan Meet East Coast Roadshow 2025 Kicks Off in Kota Bharu

 

Tourism Malaysia officially launched the Sabah & Labuan Meet East Coast Roadshow 2025 in Kota Bharu on 21 September, with the next session set for Kuantan on 23 September.

Organised in collaboration with the Sabah Tourism Board and Labuan Corporation, the initiative provides a strategic platform to strengthen industry partnerships and boost travel flows between the East Coast of Peninsular Malaysia and Sabah and Labuan.

With B2B sessions, knowledge-sharing presentations, and the participation of more than 100 East Coast buyers, the programme underscores ongoing efforts to diversify tourism packages and enhance interstate collaboration in support of Visit Malaysia 2026 (VM2026).

-Tourism Malaysia.

Tourism Sales Mission To Switzerland And Poland 2025

 

Tourism Malaysia has successfully completed its Tourism Sales Mission to Switzerland and Poland. Led by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, and Datuk Manoharan Periasamy, Director General of Tourism Malaysia, the mission attracted over 140 industry representatives in Switzerland and more than 120 participants in Poland.

The sales mission featured destinations and Malaysia My Second Home (MM2H) Seminar, B2B Networking, and VM 2026 launching on Malaysia Food and Culture together with MM2H programme promotions. 14 Malaysian organisations joined the mission, including travel agencies, hotels, airlines, and MM2H agents.

Meetings were also held with Swiss International Air Lines, Edelweiss Air, LOT Polish Airlines, tourism associations, and major tour operators to strengthen cooperation and boost tourist arrivals.

Among the discussions made were on direct connectivity into Malaysia, charter flights, eco-tourism, MM2H programme, adventure tourism, destination highlights such as Langkawi, Belum Rainforest, Desaru Coast, Sabah, Sarawak, Sipadan, and collaboration on improving the travel advisories related to Malaysia.

In 2024, Malaysia welcomed 31,169 visitors from Switzerland (+20.8%) and 40,129 from Poland (+70.8%). The growth continued in the first half of 2025, with 17,104 Swiss and 26,878 Polish tourists. With steady growth from Switzerland and new charter flights from Poland to Langkawi, the mission has created a strong foundation to increase arrivals from both markets.

-Tourism Malaysia.

Visit Malaysia 2026 Takes Centre Stage in Eastern And Northern China

 

HANGZHOU, 1 September 2025 – Tourism Malaysia, in collaboration with State Tourism Bodies and the Malaysia Inbound Chinese Association (MICA), is intensifying its effort to capture the growing China travel market. From 1st to 5th September 2025, the Tourism Malaysia Sales Mission Series 2 will journey through the vibrant cities of Hangzhou, Taiyuan, and Xi’an, building stronger travel and business linkages between both nations.

This strategic initiative builds on the momentum from ITB Shanghai 2025 and the highly successful Sales Mission Series 1 earlier in March. The mission is designed to strengthen bilateral tourism cooperation, showcase Malaysia’s diverse travel experiences, and unlock new business opportunities that reaffirm Malaysia’s appeal as a premier destination for Chinese travellers.

Leading the mission is Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture (MOTAC) Malaysia, joined by YB Nicole Tan, Negeri Sembilan State Executive Councillor for Tourism, Arts and Culture, YBhg. Dato’ Dr. Angie Ng, President of MICA, and representatives from 64 organisations including state tourism boards such as Tourism Perak, Malaysia My Second Home (MM2H) agents, hoteliers, tour operators, product owners, and airlines.

-Tourism Malaysia.

Malaysia Launches High-Impact Tourism Sales Mission To Australia To Boost Visit Malaysia 2026

 

Malaysia Launches High-Impact Tourism Sales Mission To Australia To Boost Visit Malaysia 2026

Sydney & Melbourne | 10 ~ 15 July 2025

Tourism Malaysia, under the Ministry of Tourism, Arts and Culture (MOTAC), has embarked on a strategic tourism sales mission to Australia, covering Sydney and Melbourne from 10 to 15 July 2025. The mission is led by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia.

This initiative aims to strengthen bilateral tourism relations, promote the upcoming Visit Malaysia 2026 (VM2026) campaign, and highlight key programmes such as Malaysia My Second Home (MM2H) and the Malaysia MADANI vision. The mission includes participation from 25 Malaysian organisations representing travel agencies, hoteliers, tourism products, airlines, and MM2H agents.

Through business networking sessions, B2B meetings, and promotional activities, the mission positions Malaysia as a preferred destination for Australian travelers seeking cultural richness, modern infrastructure, and sustainable tourism experiences.

Australia remains a key market for Malaysia, with a 16.6% increase in tourist arrivals recorded between January and May 2025. This mission reflects Malaysia’s commitment to attracting high-value travelers while supporting economic growth through tourism.

-Tourism Malaysia.

Malaysia & Thailand Deepen Tourism Ties With High-Impact Tourism Sales Misssion Ahead Of VISIT MALAYSIA 2026

 

BANGKOK, 3 July 2025 – The Ministry of Tourism, Arts and Culture Malaysia (MOTAC), in collaboration with Tourism Malaysia has concluded a successful Tourism Sales Mission across Chiang Rai, Chiang Mai, and Bangkok which ran from 22 June to 3 July 2025. The mission aimed to enhance bilateral tourism cooperation and lay the foundation for stronger ties ahead of Visit Malaysia 2026 (VM2026). 

Led by the Honourable Minister of Tourism, Arts and Culture Malaysia, YB Dato’ Sri Tiong King Sing, the mission brought together Malaysian delegation comprising 24 organisations, including travel agencies, product owners, hotels, Malaysia My Second Home (MM2H) agents, and the National Association of Private Educational Institutions (NAPEI). 

YB Dato Sri Tiong King Sing stated, “Thailand and Malaysia are more than neighbours – we are partners in progress. This mission is a call to rise together as collaborators, driving shared prosperity and sustainable tourism growth throughout Southeast Asia.” 

Southeast Asia remains a core pillar of Malaysia’s tourism strategy. In 2024, ASEAN countries contributed 28.19 million visitor arrivals, accounting for 74.3% of Malaysia’s international visitors and generating RM54.38 billion in receipts. Thailand alone delivered 2.27 million visitors, and while there was a slight 1.4% dip in arrivals, Thai travellers spent RM3.99 billion, a 23.3% year-on-year increase, indicating a trend toward higher-quality tourism. 

The Visit Malaysia 2026 campaign, themed “Surreal Experiences,” positions Malaysia as a destination for meaningful, culturally rich, and family-friendly travel. Thailand is viewed as a key market to attract higher-spending and longer-staying travellers due to its convenient transport connectivity and cultural familiarity. In addition, the Malaysia My Second Home (MM2H) programme continues to appeal to Thai families and retirees who seek affordable, comfortable long-stay options in Malaysia. 

Key emphasis was placed on initiatives to expand air with land connectivity, promote twin-destination packages, support sectors including medical tourism, education mobility and Muslim-friendly travel. 

Both countries also expressed a shared commitment to simplifying border procedures, strengthening marketing partnerships, and championing sustainable tourism practices. 

From January to April 2025, Malaysia welcomed 13.4 million international visitors, a 21.0% increase compared to the same period last year. Of this total, arrivals from Thailand reached 833,610, reflecting a healthy year-on-year growth of 3.4% and underscoring Thailand’s continued importance as a key source market.

-Tourism Malaysia.

Tourism Malaysia Advances Promotional Effort In Central Asia Through Seminar And B2B Engagements In Uzbekistan

 

SAMARKAND 13 June 2025 - Tourism Malaysia is enhancing its Visit Malaysia 2026 (VM2026) promotional campaign in Uzbekistan through strategic tourism seminars and business-to-business (B2B) sessions in Tashkent and Samarkand, taking place on 11 and 13 June 2025, respectively.

The initiative is to strengthen ties with the Uzbek travel trade partners and showcase Malaysia’s unique, diverse tourism offerings to this growing market in Central Asia, in collaboration with Malaysia Inbound Chinese Association (MICA) and Uzbekistan Airways, with representatives from Malaysia’s Islamic Tourism Centre (ITC).

The B2B sessions feature Malaysian sellers from MICA who are accredited with the ITC’s Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR), with the participation of Muslim-friendly tourism product providers, including operators of Islamic cruises and hoteliers offering Shariah-compliant services, presenting customised travel packages for the Central Asian market.

-Tourism Malaysia.

ASEAN Travel Exchange 2025 to debut in Kota Kinabalu this June

 

The inaugural ASEAN Travel Exchange (ATEX) 2025 will take place at The Magellan Sutera Resort, Kota Kinabalu, from June 19 to 21, marking a significant milestone in regional tourism collaboration and recovery efforts.

The event is organised by leading South-east Asia’s tourism bodies, including the ASEAN Tourism Association (ASEANTA), Federation of ASEAN Travel Associations (FATA), and the Malaysian Association of Tour and Travel Agents (MATTA). It is supported by the Ministry of Tourism, Culture and Environment Sabah, Sabah Tourism Board, Sabah Convention Bureau, and strategic partners AirAsia Group and Jetama Water.

ATEX 2025 is expected to attract 354 delegates, comprising 229 semi-hosted buyers and 125 sellers. Buyers will attend from 17 countries, including China, India, Nepal, Pakistan, Oman, South Korea, Iran, Myanmar and Vietnam. They primarily represent tour operators, travel agents, hoteliers, and tourism product owners.

Sellers represent seven ASEAN member states – Malaysia, Singapore, Indonesia, the Philippines, Thailand, Cambodia and Vietnam – and cover sectors such as accommodation, transport, attractions, and destination management services.

FATA president Tan Kok Liang said: “This is a timely event that not only aligns with Visit Malaysia Year 2026 but also positions Sabah as a central player in ASEAN’s multi-destination travel ecosystem. ATEX supports ASEAN connectivity goals by facilitating increased visitor flows and regional cooperation. It also reinforces Sabah’s growing reputation as a premier business events destination, helping to enhance its international visibility and economic prospects.”

The official opening on June 19 will feature speeches by Sabah’s chief minister, Hajiji Noor, and the state’s minister of tourism, culture and environment, Christina Liew. The programme will include product presentations from Sabah Parks, Sabah Wildlife, Sabah Convention Bureau, Sabah Tourism Board, and AirAsia. The day will conclude with a welcome dinner at Shangri-La Tanjung Aru.

June 20 will be dedicated to B2B speed-dating sessions between buyers and sellers. On June 21, hosted buyers will take part in curated post-show tours designed to showcase Sabah’s cultural, natural, and island attractions.

Tan added: “The post-tours are designed to give buyers immersive experiences and a deeper understanding of Sabah’s tourism offerings. It’s not just about selling a destination, it’s about experiencing it.”

Looking ahead, Tan confirmed that there are plans for ATEX to become a recurring ASEAN tourism trade event, rotating among member countries. The continuation and future host of the event will depend on the outcomes of this first edition, with factors such as stakeholder feedback, participation, and regional interest playing a role in decisions going forward.

-TTG Asia.

Malaysia Airlines Deepens Engagement with China Market Following Successful ITB China 2025 Participation

 

Malaysia Airlines reaffirmed its commitment to the Chinese market following a successful participation at ITB China 2025, held in Shanghai from 27–29 May. The airline completed more than 200 business appointments and held over 30 senior-level discussions, underscoring its key role as a facilitator of connectivity and cooperation between the two countries.

Operating from its primary hub at Kuala Lumpur International Airport (KLIA) Terminal 1—one of Southeast Asia’s major aviation gateways—Malaysia Airlines connects passengers from China to 69 global destinations across Asia, Australia, the Middle East, and Europe. The airline delivers exceptional travel experiences, enriched by its renowned Malaysian Hospitality, making it the gateway to Asia and beyond. As a member of the oneworld® alliance, the airline further expands this connectivity, providing seamless access to over 900 destinations across 170 territories worldwide. Malaysia Airlines currently serves major Chinese cities including Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong, and Taipei, and is actively exploring opportunities to enhance flight frequencies and introduce additional routes to further support growing bilateral exchanges in trade, tourism, and cultural interaction.

During ITB China, Malaysia Airlines showcased its MHcorporate programme, providing customized travel solutions tailored for corporate clients. This includes MHcorporate MARINE, addressing the specific requirements of maritime and energy sectors, and MHcorporate EVENTS, designed for meetings, incentives, conferences, and exhibitions.

In addition, Malaysia Airlines highlighted the enhanced benefits of its MHexplorer programme, designed specifically for students aged 13–26. The initiative offers attractive fare discounts, additional baggage allowances, and flexible travel arrangements, aiming to build lasting connections with China’s young traveller community.

Demonstrating a clear commitment to sustainability, Malaysia Airlines showcased the features of its latest A330neo aircraft via an immersive virtual-reality experience at ITB China 2025. Additionally, passengers experienced improved comfort with features such as Collins Aerospace Elevation Business Class suites and Recaro R3 Economy seating, highlighting Malaysia Airlines’ dedication to exceptional passenger experiences alongside environmental responsibility through the fuel-efficient fleet.

As the gateway to Asia and beyond, and complementing its commitment to sustainability, Malaysia Airlines delivers exceptional travel experiences enriched by its renowned Malaysian Hospitality, which continues to set the standard for warmth and service excellence. Guests can enjoy iconic offerings such as the signature satay and nasi lemak, Chef-on-Call gourmet dining in Business Class, and premium airport transfers in Mercedes electric vehicles at Kuala Lumpur International Airport Terminal 1, ensuring a seamless and comfortable journey from ground to air.

As the official global airline partner of Manchester United, Malaysia Airlines proudly connects fans and travellers across continents. Whether flying for football, family, or future business opportunities, passengers can count on the airline’s extensive network, exceptional service, and spirit of connection.

As part of its digitalisation efforts, Malaysia Airlines introduced enhancements to its HarmonyOS atomic service, offering instant and seamless access to flight bookings, check-in, and digital boarding passes.

Malaysia Airlines also offers “Bonus Side Trip”, which gives travellers added value with a complimentary stopover to one of seven exciting Malaysian destinations—such as Langkawi, Penang, or Johor Bahru—all within a single ticket, allowing them to explore more without extra fare.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “Debuting at ITB China has deepened our engagement with China’s travel community and laid the groundwork for our next chapter of growth in this market. Through a series of pre-scheduled business appointments and senior-level discussions, we have gained critical insights. Moving forward, we will continue to focus on optimising our route network and accelerating digital innovation, supported by our renowned Malaysian Hospitality, to deliver truly personalised and efficient journeys for our Chinese customers.”

Building on the successes of ITB China, Malaysia Airlines will soon launch joint marketing campaigns with key Chinese trade partners, targeted corporate training programmes. Malaysia Airline will put ongoing efforts to deepen bilateral cooperation, increase passenger growth, and facilitate enhanced cargo exchanges between the two nations.

Malaysia Airlines remains committed to its role as the preferred carrier connecting China with Malaysia and the broader global market, consistently delivering its renowned Malaysian Hospitality and exemplary service standards.

-Malaysia Airlines.