Tourism Malaysia Reinforces India Market Engagement At Melange 3.0 In Mumbai

 

MUMBAI — Tourism Malaysia is intensifying its promotional efforts in the Indian market by participating in Melange 3.0, held today at the Jio World Convention Centre, BKC, Mumbai. The participation forms part of Tourism Malaysia’s ongoing efforts to promote Malaysia’s rich tourism offerings, unique experiences, and upcoming events under the Visit Malaysia 2026–2027 (VM2026–2027) campaign.

This year, Tourism Malaysia, together with the Malaysian Association of Tour and Travel Agents (MATTA) and the Malaysian Indian Tourism and Travel Association (MITTA), participated in the highly anticipated travel trade gathering, bringing together a total of eight Malaysian tourism stakeholders, including tour operators, hoteliers, and tourism attractions.

The initiative aimed to strengthen trade partnerships, create new business opportunities, introduce Malaysia’s latest tourism products, and further position the country as a preferred destination for Indian travellers. The presence of the presidents of both MATTA and MITTA further demonstrated strong industry collaboration and commitment to strengthening Malaysia’s presence in the Indian market.

-Tourism Malaysia.

Tourism Expo Japan (TEJ) 2026: Malaysia Highlights Its Destinations And Experiences, Intensifying Japan Promotions

 

TOKYO, JAPAN – Malaysia is strengthening its tourism presence in the Japanese market through its participation in Tourism Expo Japan (TEJ) 2026, with the Malaysia Pavilion officially opened today at Tokyo Big Sight, showcasing the country’s diverse tourism products, destinations and experiences.

The Malaysia Pavilion was officially launched by Mr Lee Thai Hung, Deputy Director General (Promotions II) of Tourism Malaysia, in the presence of Mr. Zainal Azlan Mohd Nadzir, Deputy Chief of Mission / Minister, Embassy of Malaysia, Tokyo, Malaysian tourism industry representatives and Japanese tourism industry stakeholders.

Malaysia’s participation at TEJ 2026 also featured several key initiatives aimed at strengthening Malaysia–Japan tourism cooperation, including the signing of a Memorandum of Cooperation (MoC) between Tourism Malaysia and JTB Corporation, the launch of Edu+ 2.0 in collaboration with the National Association of Private Education Institutions (NAPEI), and the launch of the Malaysia Gourmet Book, “Tabetai, Aitai, Malaysia”, highlighting Malaysia’s diverse culinary offerings and gastronomic experiences.

-Tourism Malaysia.

International French Travel Market (IFTM) Top Resa 2026

 

FRANCE, 17 September 2026 - Tourism Malaysia successfully participated in International French Travel Market (IFTM) Top Resa 2026, held from 15 to 17 September at Porte de Versailles! Returning to the event since 2024, the delegation reconnected with key European industry partners to promote the country.

The Tourism Malaysia Pavilion was officially launched by a distinguished delegation, including YBhg. H.E. Datuk Eldeen Husaini Mohd Hashim (Ambassador of Malaysia to France), YBhg. Datuk Seri Dr. Shamsul Anuar Hj. Nasarah (Deputy Minister of Home Affairs, representing Lenggong Tourism Council), and Madame Zalina Ahmad (Director of Tourism Malaysia Paris Office).

Uniting key players from across the national travel ecosystem, the pavilion brought together essential stakeholders, including Malaysia Airlines, Sarawak Tourism Board, and Lenggong Tourism Council. Alongside leading DMCs such as Asian Trails, Jan Tours, Malai Adventure, Asian Overland Services, and Bamboo Adventures, the team successfully showcased the best of Malaysian hospitality to the global market.

-Tourism Malaysia.

Sarawak welcomes over 1,100 delegates for PATA Travel Mart 2026 debut

 

From left: PATA’s Noor Ahmad Hamid and Henry Oh; minister Sri Haji Abdul Karim Rahman Hamzah, and Sarawak Tourism Board’s Sharzede Salleh Askor

PATA Travel Mart (PTM) 2026 opened today in Sarawak, bringing together more than 1,100 delegates from 48 countries for the regional business-to-business travel trade gathering. Hosted at the Borneo Convention Centre Kuching from August 18 to 20, the occasion marks the first time the PATA flagship event takes place in the Malaysian state. 

The tradeshow features 221 buyers from 215 companies across 29 source markets, alongside over 365 sellers representing more than 200 organisations. Participants are engaging in over 4,000 scheduled appointments to build connections, access new markets, and generate commercial opportunities across longhaul and shorthhaul sectors.

Supported by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, the Sarawak Tourism Board, and Business Events Sarawak, the event also encompasses knowledge-sharing initiatives. The PATA Youth Symposium, held across August 17 and 18, involved university students and young professionals in experiential learning activities focused on local community development. 

Concurrently, the PATA Knowledge Forum convened industry leaders under the theme The Next Era: Impactful Partnerships, Purposeful Growth to address business innovation, technology, and cultural preservation. Executive board meetings and industry awards were also scheduled alongside the main trade show floor. 

Organisers noted that holding the event outside traditional regional hubs helps disperse economic benefits to emerging destinations across South-east Asia. 

Sri Haji Abdul Karim Rahman Hamzah, minister for tourism, creative industry and performing arts Sarawak, said: “Hosting PATA Travel Mart 2026 in Sarawak is an important opportunity for us to strengthen our engagement with the international tourism community and contribute to the future growth of tourism across the Asia-Pacific. 

“As we grow the sector, our focus remains on creating meaningful economic opportunities, strengthening our tourism industry and ensuring that development continues to benefit our communities while safeguarding the cultural and natural assets that make Sarawak distinctive.” 

“PATA Travel Mart is about building valuable, quality business connections that extend beyond the event and the opportunities they create that can grow into lasting partnerships,” added PATA CEO Noor Ahmad Hamid. “By taking PTM beyond the region’s traditional gateways, we are deliberately opening international markets to smaller and emerging destinations, helping disperse tourism, broaden economic opportunities and show that the next generation of tourism growth can come from beyond the established hubs.”

-TTG Asia.

Tourism Malaysia Supports MATTA Connect 2026 Ahead Of Visit Malaysia 2026

 

PERAK - The Malaysian Association of Tour and Travel Agents (MATTA) organised MATTA Connect 2026, a Business-to-Business (B2B) travel marketplace that serves as a platform for tourism stakeholders to strengthen business networks, foster strategic collaborations and explore new business opportunities in support of the Visit Malaysia 2026 (VM2026) campaign.

The event brought together 73 sellers from 14 countries, 33 hosted international buyers from Singapore, China, Indonesia, Taiwan, Thailand, Uzbekistan and India, as well as 229 domestic buyers, providing extensive opportunities for business engagement between local and international tourism industry players.

On 29 July 2026, the opening ceremony was officiated by YB Tuan Loh Sze Yee, Perak State Executive Council Member for Tourism, Industry, Investment and Corridor Development at Ipoh Convention Centre (ICC) and Grand Ballroom, AC Hotel by Marriott Ipoh, Perak. Also in attendance were Mr. Nigel Wong, President of MATTA, Mr. Chong Yu Ken, Organising Chairman of MATTA Connect 2026 and MATTA Vice President (Outbound), Mr. Muhammad Aminuddin Abdul Majid, Perak State Director of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and Ms. Wendy Shin, Chairman of the MATTA Perak Chapter.

The programme featured a Business Forum, Product Presentations, B2B Business Matching sessions and networking activities. As part of the Business Forum, Tourism Malaysia delivered a presentation on Malaysia’s tourism performance, the Visit Malaysia 2026 campaign and Tourism Malaysia’s strategic directions. Tourism Malaysia also participated as one of the Strategic Partners of MATTA Connect 2026, reaffirming its commitment to supporting the growth and development of Malaysia’s tourism industry.

The closing ceremony was officiated by YB Tuan Chiew Choon Man, Deputy Minister of MOTAC on 30 July 2026. Also in attendance were YBrs. Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, Mr. Mohammad Faisal Abu Suaib Khan, Director General of the Islamic Tourism Centre, Mr. Lee Thai Hung, Deputy Director General of Tourism Malaysia, and Madam Nuwal Fadhilah Ku Azmi, Senior Director of the International Promotion Division (Asia/Africa), Tourism Malaysia. The event was attended by approximately 600 participants comprising tourism industry stakeholders.

MATTA Connect 2026 successfully provided a valuable platform for strengthening collaboration among tourism stakeholders, facilitating business networking and promoting Malaysia’s tourism offerings in support of the VM2026 campaign. Tourism Malaysia’s participation further reinforced its commitment to fostering strategic partnerships and enhancing the country’s tourism industry.

-Tourism Malaysia.

MATTA Connect gains traction as B2B platform

 

The recently concluded MATTA Connect in Ipoh strengthened its credentials as a regional B2B travel trade platform after its second edition attracted 300 local and international buyers and 100 sellers, with buyers and exhibitors reporting quality business meetings and new commercial opportunities. 

MATTA president Nigel Wong noted that stronger participation, broader international representation and higher-quality business engagements demonstrated that the industry valued a dedicated B2B platform alongside the association’s flagship consumer-focused MATTA Fair. 

“The second edition saw stronger participation, broader international representation and more quality business engagements, which reinforces that the industry values such a platform,” he said, adding that the return of previous participants alongside new delegates reflected growing confidence in the event. 

Wong stated MATTA Connect had evolved beyond business matching into a platform where industry stakeholders could exchange ideas on market trends, innovation, sustainability and future collaboration. Looking ahead, he added MATTA would continue to strengthen participation from regional and emerging markets while showcasing Malaysia’s diverse tourism offerings, particularly second-tier destinations and unique local experiences. 

Delegates said that the event had delivered meaningful business opportunities. 

Returning for a second time as a buyer, Kedah-based Morahols Travel CEO Eric R Sinnaya shared this year’s edition generated promising leads with inbound and outbound operators from India and Uzbekistan. 

“I met many serious buyers and sellers. The relaxed format allows discussions to continue beyond the scheduled business matching sessions, making it easier to build relationships,” he said. 

Melody Lee, inbound department manager at Jinghe International Travel Agency, noted that the event attracted high-quality buyers with strong interest in FIT leisure travel and private tours to China. 

“I secured bookings for year-end departures and early 2027, while also establishing new business contacts. Face-to-face meetings remain essential for building trust with partners,” she said. 

Guohui Shi, inbound travel specialist at China Prime DMC, observed that Malaysian demand for travel to China had grown steadily following the implementation of the Malaysia-China mutual visa exemption arrangement. He attended MATTA Connect to strengthen relationships with Malaysian outbound agents while gaining a better understanding of Malaysian travellers’ preferences to develop products better suited to the market. 

Rather than measuring success solely by exhibitor or buyer numbers, Wong emphasised MATTA’s long-term focus was on the quality of business outcomes and partnerships generated through the platform. 

“We want to see stronger connections between international buyers and Malaysian tourism players, especially in promoting local destinations, second-tier cities and unique tourism products that can bring greater benefits to communities across the country,” he said.

-TTG Asia.

MATTA Connect returns to Ipoh to support Visit Malaysia goals

 

Selected international buyers will explore Perak attractions, including Royal Belum Rainforest, pictured, ahead of MATTA Connect 2026

The Malaysian Association of Tour and Travel Agents (MATTA) will stage the second edition of MATTA Connect from July 29 to 30 at the Ipoh Convention Centre in Perak, following the inaugural event held in Kuala Lumpur in April 2025. 

The B2B travel marketplace will bring together buyers, sellers and tourism stakeholders from Malaysia and across South-east Asia for two days of business matching, networking, destination presentations and industry discussions. Malaysia’s minister of tourism, arts and culture, Tiong King Sing, will attend the closing dinner on July 30, where he is scheduled to deliver the keynote address.  

Nigel Wong, president of MATTA, said: “Following the success of our inaugural edition last year, MATTA Connect has established itself as an important platform for tourism businesses, buyers and destination partners to forge meaningful collaborations and unlock new business opportunities.” 

He added that MATTA Connect plays a strategic role in supporting Visit Malaysia 2026, while continuing to drive business matching, knowledge sharing and market expansion into 2027, strengthening the competitiveness of Malaysian travel businesses. 

Wong said the minister’s attendance reflects the importance of industry-government collaboration in driving Malaysia’s tourism growth. 

“The minister’s presence reflected the importance of strong industry-government collaboration in driving Malaysia’s tourism growth.” 

MATTA Connect 2026 will feature structured B2B business matching sessions and a business forum covering tourism trends, digital transformation, innovation and market opportunities. Participants will include international buyers, destination management companies, airlines, hotels, attractions and travel service providers. The ASEAN Tourism Association (ASEANTA) will also participate, creating additional opportunities for cross-border collaboration across South-east Asia. 

Selected semi-hosted international buyers will take part in a five-day pre-tour from July 24 to 28, visiting Perak’s tourism attractions, including Ipoh, Kuala Kangsar, the Lenggong Valley and the Royal Belum State Park. 

The programme is designed to provide buyers with first-hand destination experiences before participating in scheduled business meetings, enabling them to better promote Perak and Malaysia in their respective international markets. 

“Ipoh was chosen as the host city for MATTA Connect 2026 to showcase Perak’s rich tourism offerings while creating meaningful business opportunities for the industry,” said Ken Chong, organising chairman of MATTA Connect 2026. 

He said the event was designed as a long-term platform to strengthen Malaysia’s tourism industry beyond Visit Malaysia 2026, while creating lasting value for MATTA members in 2027 and beyond. 

MATTA Connect 2026 is supported by Tourism Perak, alongside destination partners Penang Global Tourism and the Macao Government Tourism Office (MGTO).

-TTG Asia.

Malaysia Eyes North Africa Market At SITEV 2026

 

ALGIERS – Tourism Malaysia is intensifying promotional efforts in the North African market through its participation in the 25th Salon International du Tourisme et des Voyages (SITEV) 2026, held from 18 to 21 May 2026 in Algiers, Algeria, as part of the ongoing Visit Malaysia 2026 (VM2026) campaign to present Malaysia as a premier destination for leisure and business tourism.

North Africa continues to emerge as a high potential market for Malaysia, driven by the increasing outbound travel demand and growing interest in long-haul destinations among travellers from the region. Algeria, in particular, has recorded encouraging growth, reflecting strong potential for further expansion in visitor arrivals to Malaysia. From January to December 2025, Malaysia welcomed 19,636 travellers from Algeria, representing a 14.53 per cent increase from the 17,145 travellers recorded in 2024. The upward trend in traveller arrivals from Algeria continues, with a total of 2,167 travellers recorded in the first quarter of 2026, marking a 7.86 per cent increase from the previous year. This growth reflects sustained interest in Malaysia as a preferred Muslim-friendly and long-haul travel destination.

A contributing factor to this strong momentum is the direct Air Algérie service between Algiers and Kuala Lumpur, which currently operates three weekly flights, playing a crucial role in enhancing accessibility and connectivity between the two destinations. The direct air link is expected to support further growth in tourism, business exchanges, and travel demand from the North African region.

-Tourism Malaysia.

Malaysia tourism off to strong start

 

Malaysia recorded a strong start to Visit Malaysia Year 2026, welcoming 10.64 million international visitors in the first quarter of the year, a 5.4 per cent increase compared with the same period in 2025. The achievement marks the second consecutive year the country has surpassed the 10 million-arrival mark in the first quarter.

Tourism, arts and culture minister Tiong King Sing said the growth reflected Malaysia’s continued appeal as a regional tourism hub despite ongoing global economic and geopolitical uncertainties.

“The performance of visitor arrivals for the first quarter of 2026 can still be considered good,” Tiong said, noting that rising airfares and disruptions linked to the Middle East conflict had affected several tourism markets.

According to ministry statistics, February recorded a historic milestone with 3.47 million international arrivals, the highest monthly figure recorded by Malaysia. The surge was largely driven by increased travel during the Chinese New Year festive season.

Singapore remained Malaysia’s largest source market with more than 5.14 million arrivals, while China emerged as a key growth driver with 1.41 million visitors, up 25.2 per cent year-on-year. Thailand, Brunei, Australia and the United Kingdom also posted growth, with Australia recording an increase of 11.4 per cent.

Tiong noted that South-east Asian and East Asian markets continued to underpin Malaysia’s tourism recovery, while Europe showed encouraging momentum. “The number of European visitors to Malaysia in the first quarter for the first time exceeded 500,000,” he shared.

To support further growth, Malaysia expanded its international air connectivity with 20 new scheduled routes and six charter services launched during the quarter, adding 95 weekly international flights.

The minister also stressed the importance of strengthening partnerships with global tourism and aviation players ahead of Visit Malaysia Year 2026.

Earlier this year, Tiong led Malaysia’s delegation to the ASEAN Tourism Forum in Cebu and ITB Berlin 2026, where discussions were held with major industry players including Lufthansa Group, Expedia, Airbnb and Marriott International.

At ITB Berlin, Tiong met representatives from Lufthansa City Center International’s travel sales network to explore cooperation to advance European and global markets. The organisation has around 320 member travel agencies worldwide.

Malaysia’s tourism campaign has also been extended until December 31, 2027, with the government focusing on high-growth markets, enhanced connectivity and longer stays to boost visitor spending and strengthen the sector’s contribution to the national economy.

-TTG Asia.

Misi Jualan Pelancongan Malaysia Ke Indonesia Perluas Peluang Kerjasama Strategik Industri Pelancongan

 

INDONESIA – Tourism Malaysia telah menganjurkan Misi Promosi Pelancongan Malaysia ke Indonesia yang bermula di Surabaya, diikuti Jakarta dan Medan dari 24 hingga 29 April 2026. Misi ini bertujuan memperkukuh kerjasama pelancongan antara Malaysia dan wilayah-wilayah utama Indonesia di samping mempromosikan kempen Melawat Malaysia 2026 (VM2026).

Delegasi Malaysia menghimpunkan 50 organisasi termasuk Penang Global Tourism (PGT), Sarawak Tourism Board (STB), Malaysia Healthcare Travel Council (MHTC), Malaysia My Second Home (MM2H), agensi pelancongan, syarikat penerbangan, hotel dan resort, hospital serta pemilik produk pelancongan. Penyertaan yang menggalakkan ini mencerminkan komitmen berterusan Malaysia dalam memperluas kerjasama strategik serta mempererat hubungan dengan penggiat industri pelancongan Indonesia.

Misi ini turut menyaksikan kehadiran YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya Malaysia di Jakarta sekaligus menegaskan kepentingan strategik pasaran Indonesia. Program ini merangkumi majlis makan malam gala, diikuti seminar dan sesi travel mart yang memberi tumpuan kepada kempen VM2026 serta program MM2H, di samping sesi libat urus berimpak tinggi bersama penggiat industri pelancongan di setiap bandar bagi memperkukuh kerjasama serta meneroka peluang baharu.

-Tourism Malaysia.

Visit Malaysia 2026: Tourism Malaysia Boosts Promotion At The Vietnam International Travel Mart 2026

 

HANOI – Tourism Malaysia will participate in the Vietnam International Travel Mart (VITM) 2026, taking place at the Hanoi International Centre for Exhibition from 9 to 12 April 2026. This year marks the 15th edition of VITM and Tourism Malaysia’s 10th participation in the event, reaffirming its strong commitment to enhancing tourism cooperation and strengthening connectivity with the Vietnamese market.

Over the past decade, Tourism Malaysia has consistently recognised VITM as one of the region’s most reputable and influential tourism platforms. Through its annual participation, Malaysia has built and strengthened long-standing partnerships with Vietnamese travel agencies, airlines and media organisations, contributing to increased tourism exchange and closer bilateral ties between the two countries.

-Tourism Malaysia.

Tourism Malaysia Reinforces Market Engagement At Pakistan Travel Mart 2026

 

KARACHI — Tourism Malaysia returned to Pakistan Travel Mart 2026 (PTM 2026) after a five-year hiatus, participating from 3 to 5 April 2026 at the Karachi Expo Centre. The participation marks a strategic re-engagement with Pakistan’s travel trade and consumers, as Tourism Malaysia showcases the country’s diverse tourism offerings in line with PTM’s theme, “Shaping the Future of Travel: Innovation, Sustainability & Global Connectivity.” 

This renewed participation follows the last appearance at PTM in 2019 and underscores efforts by Tourism Malaysia to rebuild market momentum while strengthening long-standing partnerships with key stakeholders in Pakistan. The 2026 edition of PTM introduces enhanced programming, including curated thematic districts and industry-focused platforms designed to encourage collaboration, promote sustainable tourism solutions and support global connectivity. 

Tourism Malaysia’s presence at PTM 2026 is bolstered by a delegation of 8 Malaysian tourism sellers including travel agents and hotel representatives. These companies will engage in structured B2B meetings and networking sessions with Pakistani travel trade stakeholders. The primary objectives are to develop market-ready travel packages, strengthen distribution partnerships and explore joint promotional opportunities to stimulate travel demand to Malaysia. 

“We are delighted to re-engage with Pakistan’s travel market at PTM 2026. This participation reflects Malaysia’s commitment to strengthening tourism ties, enhancing air connectivity and promoting sustainable holiday experiences, while also highlighting new growth segments such as MICE (Meetings, Incentives, Conferences and Exhibitions) and educational tourism. Through strategic collaborations, we aim to drive long-term visitor growth and generate mutual economic benefits,” said Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. 

At the exhibition, the Malaysia pavilion features immersive content across key segments, including leisure tourism, MICE and halal-friendly travel. The delegation is also conducting media briefings and consumer outreach activities to promote direct air connectivity, curated travel packages and collaborative marketing initiatives with Pakistani partners. In parallel, Tourism Malaysia will explore new partnerships that leverage innovation and sustainability, the core pillars of PTM 2026 which are to support long-term tourism growth while delivering meaningful benefits to local communities. 

PTM 2026 also features several concurrent programmes aligned closely with Tourism Malaysia’s strategic priorities. Key highlights include the PTM Live Podcast which will host thought leadership discussions on emerging travel trends and the Sustainable Destinations Forum focusing on ecotourism, responsible destination management and community-based tourism. 

The engagement continues with a two-day Islamabad Roadshow scheduled from 7 to 8 April 2026 aimed at strengthening engagement with travel trade partners and media in Pakistan’s capital city. These platforms provide valuable opportunities for Tourism Malaysia to introduce new itineraries, cultural experiences and green tourism initiatives to both trade buyers and consumers. 

Pakistan continues to be a consistent contributor to Malaysia’s international visitor arrivals. From January to December 2025, Malaysia welcomed 135,867 visitors from Pakistan, representing a 27.7 per cent increase compared with 2024. This also reflects a 24.1 per cent growth compared with the 109,521 visitors recorded in 2019, successfully surpassing pre-pandemic levels. 

This growth is supported by robust air connectivity between Malaysia and Pakistan. Currently, 14 weekly flights operated by Batik Air, AirAsia X and Pakistan International Airlines connect Kuala Lumpur with Karachi, Lahore and Islamabad, providing a total weekly seat capacity of 4,293, making travel between the two nations accessible and convenient. 

Malaysia remains a premier holiday destination for the Pakistani market, offering diverse experiences, rich cultural attractions and halal-friendly tourism products tailored to the preferences of Pakistani travellers.

-Tourism Malaysia.

The Launching Of Explore Sabah 2026

 

BERLIN, 4 March 2026- Sabah offers a truly distinctive travel experience, blending nature, culture, and adventure in a way that supports and benefits local communities. This vision is captured in its tagline, “Explore Sabah, North Borneo – Naturally Inspiring, Beyond Ordinary.”

The timing is strategic, as Sabah prepares for its Visit Sabah Year 2027 campaign. With this milestone on the horizon, the tourism board is actively building momentum and strengthening international awareness well in advance.

-Tourism Malaysia.

Malaysia Pavilion Launching At ITB Berlin 2026

 

GERMANY, 3 March 2026 - The Malaysia Pavilion was officially launched on 3 March 2026 at ITB Berlin, at Berlin ExpoCenter City, reaffirming Malaysia’s strong and strategic presence at the world’s leading travel trade exhibition.

The ceremony was officiated by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia and graced by H.E. Mohamad Razdan Jamil, Ambassador-designate of Malaysia to the Federal Republic of Germany together with YB Datuk Wira Abdul Razak Haji Abdul Rahman (Malacca State Executive Council for Tourism, Heritage, Arts and Culture), YB Datuk Kamarudin Md Nor (Kelantan State Executive Council of Tourism, Culture, Arts & Heritage), YB Mdm. Leong Yu Man (Pahang State Executive Council for Unity, Tourism and Culture), Ms. Chua Yee Ling (Chief Executive Officer of Tourism Selangor), Mr. Julinus Jeffery Jimit (Chief Executive Officer of the Sabah Tourism Board) and Dr. Azmil Munif Mohd Bukhari (Tourism Manager of LADA).

Spanning 988 sqm at Hall 26, Booth 103; the Pavilion brings together 81 organisations and over 130 Malaysian tourism industry players, showcasing Malaysia’s diverse destinations, rich cultural heritage and world-class travel experiences in conjunction with Visit Malaysia 2026.

Malaysia’s growing momentum in the European market further reinforces this strong participation, with 1.69 million visitors from Europe recorded in 2025, reflecting a 13.2% increase compared to 2024. Germany alone contributed 188,928 visitors, marking a 10.7% year-on-year growth and reaffirming its position as a key high-value source market. Over the next three days, the Pavilion will host business meetings, destination presentations and cultural showcases aimed at strengthening strategic partnerships and generating tangible outcomes for the 2026 - 2027 period.

-Tourism Malaysia.

Visit Malaysia 2026 Kicks Off At Travex In Conjunction With ASEAN Tourism Forum (ATF) 2026

 

photo: Baizuri Baharum

CEBU, PHILIPPINES — Tourism Malaysia continues to strengthen its presence in the ASEAN region through its participation in the Travel Exchange (TRAVEX) 2026, held in conjunction with the ASEAN Tourism Forum (ATF) 2026. The Malaysian delegation is led by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia (MOTAC). 

TRAVEX serves as a key marketplace for ASEAN tourism stakeholders, bringing together sellers, buyers, and media from across the region and beyond. The platform offers valuable opportunities to foster regional cooperation, generate business leads, and promote ASEAN as a competitive and diverse tourism destination. 

Malaysia was represented by a robust delegation of 80 participants from 44 organisations, comprising state tourism bodies, hotels and resorts, travel agencies, airlines, and product owners. The Malaysian delegation showcased a wide array of tourism products and services to international buyers at TRAVEX, held at the Mactan Expo Center from 28 to 30 January 2026. A series of activities were organised throughout the event to promote Visit Malaysia 2026 (VM2026) and to warmly welcome ATF participants to the country. 

The Malaysia Pavilion showcased the nation’s vibrant cultural heritage and diverse tourism offerings. Key attractions included live Nyonya beaded shoemaking demonstrations, Teh Tarik performances, and food sampling featuring Laksa Sarawak, Laksa Johor, and Kuih Nyonya, complemented by traditional Gambus performances that celebrated Malaysia’s rich traditions and cultural diversity. 

In conjunction with VM2026, the Ministry of Tourism, Arts and Culture (MOTAC) welcomes collaboration with both domestic and international industry players. Malaysia’s tourism industry continues to demonstrate strong growth momentum, with international visitor arrivals reaching 42,196,892 throughout 2025, representing a 11.2 per cent increase compared to the same period in 2024. This encouraging performance underscores the growing demand for travel to Malaysia as the nation prepares for VM2026. Anchored by its theme song, Surreal Experiences, the campaign promises a vibrant, year-long programme of festivals, cultural showcases, exhibitions, community celebrations, and uniquely Malaysian experiences.

-Tourism Malaysia.

Tourism Malaysia Strengthens Southern European Presence At FITUR, Highlighting Visit Malaysia 2026

 

Tourism Malaysia Paris is participating in Feria Internacional de Turismo (FITUR) 2026, from 21 - 25 January 2026, at IFEMA Madrid, which opened to trade professionals on Wednesday and continues to welcome the public over the weekend.

Located at Hall 8, it also comprises of several Southeast Asian destinations. Malaysia is strategically positioned alongside regional neighbours including Taiwan, Nepal, Indonesia, and Thailand, just a few stands away—enhancing visibility and regional synergy.

The Malaysia Pavilion was officially launched by H.E. Haznah Md Hashim, the Ambassador of Malaysia to the Kingdom of Spain. The Malaysian delegation is led by Puan Zalina Ahmad, Director of Tourism Malaysia for France, Spain, Italy, and Portugal, accompanied by six Malaysian sellers: Ancasa Hotels & Resorts, Asia Experience, Bamboo Adventure, Destination Explore, Malai Adventure, and Turismo Asiatico.

-Tourism Malaysia.

Visit Malaysia 2026 Kicks-Off At The Benelux’s Largest Travel Fair

 

THE NETHERLANDS - Tourism Malaysia launched the Calendar of Events 2026 in conjunction with Visit Malaysia 2026 (VM2026) at the Malaysia Pavilion during Vakantiebeurs 2026, held at Jaarbeurs Utrecht. Taking place from 7th to 11th January 2026, Vakantiebeurs is the largest travel fair in the Benelux region, attracting more than 72,000 visitors annually, and serves as an important platform for promoting Malaysia to the Dutch travel market. 

The Malaysia Pavilion showcased Malaysia’s diverse tourism offerings, including nature, wildlife, heritage, gastronomy, and urban experiences. Some highlights included live cooking demonstrations by award-winning Malaysian chef Norman Musa, alongside cultural performances and destination presentations showcasing Malaysia’s rich traditions and travel experiences. 

A major draw for visitors was a special consumer giveaway, sponsored by Turkish Airlines in collaboration with Pangea Travel. The giveaway offered participants the chance to win an eight-day holiday to Malaysia for two persons, inclusive of international return flights. The prize package also features visits to Kuala Lumpur, Taman Negara, Cameron Highlands, and Melaka, complemented by car rental, providing a comprehensive introduction to Malaysia’s diverse destinations. 

The soft launch ceremony was officiated by His Excellency Dato’ Roseli Abdul, Ambassador of Malaysia to the Kingdom of the Netherlands, together with Madam Sharifah Hafsya, Director of Tourism Malaysia The Hague, and representatives of participating co-exhibitors. 

Led by Tourism Malaysia, with participation from the Sarawak Tourism Board, Dutch tour operators like Pangea Travel, Dim Sum Reizen, and Nomaya Travel, as well as Mike Bikes and Turkish Airlines, the Malaysia Pavilion demonstrated the strong collaboration efforts between Malaysian and Dutch tourism stakeholders. 

From January to November 2025, Malaysia recorded 92,405 visitor arrivals from the Netherlands, representing an 7.4% increase compared to the same period in the previous year. This growth underscores the Netherlands’ continued significance as a key source market and supports Tourism Malaysia’s strategic focus on the Dutch market in the lead-up to Visit Malaysia 2026 (VM2026).

-Tourism Malaysia.

‘Jom Ke Sarawak’ : New Adventures Await In Sarawak Delta Geopark Vol. 2

 

KUALA LUMPUR, 26 November 2025 – Tourism Malaysia in collaboration with the Association of Sarawak Inbound Agencies (ASIA), the Sarawak Tourism Board, and Business Events Sarawak, successfully organised the Jom Ke Sarawak Roadshow, featuring 22 representatives from the Sarawak tourism industry. The main objective is to promote Sarawak as a leading MICE destination, highlighted by a dedicated Business to Business (B2B) session connecting Sarawak and Central Region industry players.

In conjunction with the roadshow, the Sarawak Delta Geopark Package Vol.2 was officially launched. This package features 42 thematic itineraries curated by 13 tour operators from Sarawak, showcasing the region’s unique geological formations, diverse flora and fauna, thrilling adventure activities, rich cultural experiences and distinctive gastronomy. These packages serve as a key selling point as the Sarawak Delta Geopark prepares for its proposed designation as a UNESCO Global Geopark in 2026.

-Tourism Malaysia.

Malaysia Destination Seminar In Conjunction With Visit Malaysia 2026 (Vm2026) At Istanbul

 

ISTANBUL, 20 November 2025 – The Consulate General of Malaysia in collaboration with Tourism Malaysia Istanbul organised the Malaysia Destination Seminar in conjunction with the upcoming Visit Malaysia 2026 (VM2026) campaign at the Fairmont Quasar Istanbul Hotel, Türkiye. This event provides an excellent opportunity for Tourism Malaysia to explore potential collaborations with Turkish industry players in promoting Malaysia as a premier travel destination for the market. 

The event brought together key players from the travel and tourism industry, including outbound tour operators, travel agents, airlines, media representatives, influencers, and members of the Malaysian diaspora. It served as a dynamic platform for participants to exchange insights, discuss emerging travel trends, and explore new avenues in expanding tourism between Malaysia and Türkiye. 

The event was officiated by His Excellency Mr. Ahmad Amiri Abu Bakar, Consul General of Malaysia to Istanbul, who acknowledged the strong turnout and reaffirmed Malaysia’s commitment to fostering closer people-to-people and industry-to-industry connections. He also highlighted the shared values and mutual aspirations that continue to strengthen the friendship and tourism cooperation between both nations. 

Malaysia and Türkiye share a rich tapestry of historical, cultural, and economic ties. With growing flight connectivity and mutual interest in both leisure with business travel, VM2026 seeks to further enhance these bonds by offering tailored travel experiences for Turkish travellers to Malaysia. 

His Excellency, Mr Ahmad Amiri Abu Bakar, the Consul General of Malaysia to Istanbul, stated, “Türkiye is a vital market for Malaysia’s tourism growth. We are excited to invite our Turkish friends to explore Malaysia’s vibrant cities, lush rainforests, pristine beaches, and diverse cultural heritage, especially to celebrate the upcoming Visit Malaysia 2026 (VM2026).” 

Tourism Malaysia welcomed outbound tourism industry players, airlines, and media in Türkiye to collaborate on promoting Malaysia’s travel packages through a targeted campaign. This initiative will be supported through a cost-sharing partnership, leveraging both digital platforms and traditional advertising. As part of the campaign, Tourism Malaysia will also engage prominent Turkish influencers and content creators to experience Malaysia firsthand and showcase the country’s unique offerings. 

From January to August 2025, Malaysia recorded 25,698 Turkish visitors travelled to Malaysia, representing a growth of 31.8% compared to the same period last year. This figure represents the highest number of Turkish arrivals since the past 15 years. Tourism Malaysia anticipates the number of visitors from Türkiye travelling to Malaysia will reach 30,000 by the end of this year. 

Looking ahead to Visit Malaysia 2026 (VM2026), Tourism Malaysia aims to further elevate the country’s global tourism presence, targeting 47 million international visitor arrivals through continuous innovation and collaborative efforts.

-Tourism Malaysia.

Global Travel Meet 2025: Malaysia Set To Host International Tourism Business Event, Driving Forward VISIT MALAYSIA 2026

 

KUALA LUMPUR, 1 October 2025 – Tourism Malaysia proudly hosts the Global Travel Meet 2025 at the World Trade Centre Kuala Lumpur from 1–3 October 2025, bringing together 600 international buyers, 100 media representatives, and 400 Malaysian sellers including hoteliers, travel agents, airlines, and tourism product providers under one roof.

This three-day event features B2B sessions, strategic networking, business matching, and FAM trips, showcasing Malaysia’s diverse offerings — from cultural heritage and eco-tourism to gastronomy and adventure travel.

With strong support from industry partners, the programme marks a key milestone in paving the way for Visit Malaysia 2026 (VM2026), where Malaysia is set to welcome 47 million international visitors.

-Tourism Malaysia.