Strengthening Partnerships, Expanding Horizons: Tourism Malaysia’s Working Visit To Bangalore

 

INDIA, 14 August 2026 | As part of the Sales Mission Tourism Malaysia to India Series 2 the Director General of Tourism Malaysia, Mr Mohd Amirul Rizal Abdul Rahim undertook a working visit to Bangalore to strengthen engagement with key tourism industry players and explore new opportunities to further grow the Indian market.

During the visit, Tourism Malaysia hosted a special Networking Dinner with leading industry partners who have consistently supported and promoted Malaysia in recognition of their continuous efforts and commitment in driving Malaysia’s tourism presence in India.

The dinner was attended by Mr Chua Yong Wei, Senior Private Secretary to the Honourable Minister of Tourism, Arts and Culture Malaysia (MOTAC); Mr Hishamuddin Mustafa, Director of Tourism Malaysia Chennai; Dato’ Aruldass, President of MITTA and representatives from LADA Langkawi.

The gathering also brought together prominent Bangalore tourism industry players, including Mr Niranjan, President of TAAI Karnataka; Mr Rakesh, CEO of Jagdish Tours; Mr Binesh of Dimaak Tours; Mr Rishab Jain of Ewol Now; and Mr Rahul of AirAsia Bangalore, all of whom have played an important role in supporting and promoting Malaysia in the Indian market.

The networking session provided an excellent platform for meaningful discussions on new opportunities to promote Malaysia particularly in experiential tourism, education tourism, nature and adventure tourism, gastronomy, as well as tapping into the growing potential of Indian transit passengers.

The Director General also took the opportunity to review the ongoing in-market billboard campaign in Bangalore which is currently in progress as part of efforts to create stronger destination awareness and increase Malaysia’s visibility among Indian travellers.

The Director General expressed his appreciation and gratitude to the industry partners for their continuous support, while emphasising the importance of forging stronger partnerships and penetrating new and emerging tourism segments.

With the strong movement of Indian travellers, particularly among the 25–40 age group, there is significant potential to promote Malaysia through more diverse, immersive and experience-driven offerings.

The working visit reflects Tourism Malaysia’s continued commitment to strengthening industry collaboration, increasing destination visibility and unlocking new opportunities to position Malaysia as a preferred destination for the next generation of Indian travellers.

-Tourism Malaysia.

Courtesy Call: Tourism Malaysia & Bahrain Tourism

 

KUALA LUMPUR, 11 August 2026 | A meeting was successfully convened between the senior delegations of Tourism Malaysia and Bahrain Tourism . The discussion was led by Tourism Malaysia Director General, Mr. Mohd Amirul Rizal bin Abdul Rahim, alongside Deputy Director-General (Promotion II) Mr. Samuel Lee Thai Hung, Senior Director of the Asia & Africa Division Madam Nuwal Fadhilah Ku Azmi, Head of the VM2026 Secretariat & Senior Director of the Advertising and Digital Division Mr. Mohd Akbal Setia, together with officers from the Asia & Africa Division, who received the Bahrain delegation led by Chief Executive Officer H.E. Sara Ahmed Buhiji.

The session focused on establishing a strategic partnership to maximize the promotional impact and tourist yield of the upcoming Formula 1 event at the Sepang International Circuit between the both countries.

Key Discussion Outcomes:

1. Direct Flight Connectivity (Gulf Air): A core discussion point was capitalising on Gulf Air’s new direct Bahrain–Kuala Lumpur service launching on September 29, 2026. The enhanced flight schedules in the run-up to the race weekend will serve as a direct pipeline for tourists from the Middle East.

2. Singapore-Malaysia Race Synergy: Key strategies were mapped out to target regional travellers by leveraging the consecutive race timing with the Singapore Grand Prix. Joint packages will focus on capturing the massive influx of international fans already in the region.

3. Official F1 Carnival & Entertainment Overhaul: The delegations finalized collaborative frameworks for an official F1 carnival alongside the Sepang race. This includes integrating local cultural showcases and music festivals to enrich the fan itinerary outside track hours.

4. Pre- & Post-Race Regional Packages: To work with travel operators in regional markets like Indonesia, Thailand, and Singapore to establish fixed travel itineraries that encourage extended stays across major Malaysian states.

5. Cross-Market Brand Visibility: Cross-promote both Malaysia's and Bahrain's unique culture.

6. High-Value Corporate & MICE Segment: Discussions included using the F1 paddock and corporate suites as a premium networking platform for corporate tourism, incentive travel, and foreign business investors.

The meeting marks a significant step towards strengthening tourism collaboration between Malaysia and Bahrain, while creating new opportunities to attract high-value international visitors and maximize the tourism potential surrounding the Formula 1 event. Through strategic connectivity, joint promotional initiatives and cross-market partnerships, both countries look forward to delivering memorable experiences for visitors and further positioning Malaysia as a preferred destination in the region.

-Tourism Malaysia.

ASEAN-China Tourism Dialogue 2026: Forging Stronger Ties, Unlocking New Opportunities

 

Langkawi took centre stage as Malaysia hosted the ASEAN–China Tourism Dialogue 2026, bringing together tourism leaders, industry players and key stakeholders from across ASEAN and China.

Officially launched by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, the high-level dialogue was also graced by the presence of distinguished VIPs, including YB Tuan Chiew Choon Man, Deputy Minister of Tourism, Arts and Culture; YBhg Dato’ Shaharudin Abu Sohot, Secretary General of Ministry Tourism, Arts and Culture; and Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. The dialogue explored strategic opportunities to advance sustainable tourism, digital transformation, regional connectivity and stronger people-to-people exchanges.

Held in conjunction with the dialogue, the Malaysia–China Tourism Dialogue and ASEAN–China Business Networking Session further strengthened bilateral and regional partnerships, culminating in the signing and exchange of Memorandum of Understanding (MoUs) and business cooperation agreements between Malaysian and Chinese tourism stakeholders.

The programme also featured the ASEAN–China Business Networking Session, providing a valuable platform for tourism businesses and industry players from both regions to forge strategic partnerships, explore new commercial linkages and unlock emerging market opportunities.

To conclude the programme, delegates were taken on a technical visit to Kilim Geoforest Park, Langkawi Craft Complex and a Langkawi Sunset Cruise, showcasing Langkawi’s distinctive ecotourism, rich cultural heritage and diverse experiential tourism offerings.

As Malaysia continues to advance the objectives of Visit Malaysia 2026, these strategic collaborations play a vital role in strengthening Malaysia’s position as a preferred destination while fostering greater tourism connectivity between ASEAN and China.

-Tourism Malaysia.

Tourism Malaysia And Tripadvisor Forge Strategic Partnership For Visit Malaysia 2026 Success And Beyond

 

PUTRAJAYA — Tourism Malaysia and Tripadvisor today formalised a strategic partnership through the signing of a Memorandum of Collaboration (MoC), marking an important milestone in advancing Malaysia's tourism growth agenda and strengthening the country's position as a preferred global travel destination ahead of Visit Malaysia 2026 (VM2026). This partnership represents a significant digital and public-private milestone for the national tourism campaign, underscoring the government's commitment to driving growth in international visitor arrivals. 

The MoC was formalised by Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, and Mr Scott Wegener, Director of Enterprise Sales, Asia Pacific (APAC) at TripAdvisor. Together, the two organisations will collaborate on a wide range of joint marketing, data sharing, and promotional initiatives designed to put Malaysia firmly on the radar of digital-savvy travellers worldwide. 

Under the MoC, Tourism Malaysia will gain access to valuable travel insights and performance data from Tripadvisor, enabling more informed, evidence-based tourism planning and marketing strategies. Simultaneously, both parties will explore opportunities for co-branded marketing campaigns, digital innovation initiatives, and targeted programs that recognize and promote excellence within Malaysia's tourism and hospitality industry. 

The collaboration will also focus heavily on supporting Malaysian tourism stakeholders by improving their digital presence and strengthening their capabilities within the global tourism ecosystem. By enhancing destination content and tourism listings, the partnership aims to increase visibility for Malaysian tourism products and experiences while helping local businesses connect more effectively with international travellers. 

Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia said the partnership comes at a strategically important time as Malaysia intensifies preparations for Visit Malaysia 2026 (VM2026). He noted that this partnership will strengthen the ability to make data-driven decisions, enhance destination marketing effectiveness, and support the digital transformation of Malaysia's tourism industry to deliver long-term benefits for local stakeholders. 

Meanwhile, Mr. Scott Wegener, Director of Enterprise Sales, Asia Pacific (APAC) at TripAdvisor welcomed the partnership and reaffirmed Tripadvisor's commitment to supporting Malaysia's tourism growth ambitions. He highlighted that through Tripadvisor's global platform, trusted traveller community, and deep travel insights, they are excited to showcase the country's unique attractions, multicultural heritage, and world-class hospitality to inspire millions of travellers worldwide. 

The collaboration is further strengthened by Malaysia's continued recognition on Tripadvisor's 2026 Travellers' Choice Best of the Best Awards, reflecting the country's growing appeal among global travellers. Kuala Lumpur was recognised among the Top Food Destinations in Asia, reaffirming Malaysia's reputation as a world-class culinary destination. The iconic Petronas Twin Towers was also named among the Top Attractions in Asia, while Pantai Cenang, Langkawi, earned recognition among the Best Beaches in Asia. These accolades underscore Malaysia's diverse tourism offerings and reinforce the country's positioning as a preferred destination for international travellers ahead of Visit Malaysia 2026. 

This digital push matches the exceptional upward trajectory of the national tourism sector. Throughout 2025, Malaysia recorded 42.2 million international visitor arrivals, representing an increase of 11.2 per cent compared to 38.0 million in 2024. This strong growth has successfully extended into the current year, with Malaysia recording 17.5 million visitor arrivals from January until May, marking a 3.4 per cent growth compared to the 16.9 million visitor arrivals captured during the same period last year. 

Tourism Malaysia remains committed to fostering high-impact, strategic partnerships that elevate the nation's global competitiveness in an increasingly digitally connected travel landscape. By forging robust ties with global digital leaders like TripAdvisor, Tourism Malaysia continues to pave the way for sustainable economic expansion, which directly underscores the government's long-term commitment to enhancing Malaysia's overall tourism profile well beyond the campaign period.

-Tourism Malaysia.

BuatSaja Media Dinamakan Rakan Strategik Kempen Melawat Malaysia 2026 Melalui Kandungan Digital Dan Podcast

 

BANGI — Tourism Malaysia telah menamakan BuatSaja Media, platform media di sebalik BuatSaja Podcast, sebagai rakan strategik Kempen Melawat Malaysia 2026 (VM2026). Langkah ini merupakan sebahagian daripada usaha memperkukuh promosi pelancongan negara melalui kandungan digital, podcast dan penceritaan inspirasi. 

Pengumuman ini dibuat bersempena dengan program yang berlangsung di Universiti Kebangsaan Malaysia (UKM), Bangi hari ini. Pengumuman ini mencerminkan komitmen VM2026 untuk mendekati khalayak yang lebih luas, khususnya generasi muda, usahawan, komuniti digital dan rakyat Malaysia yang aktif mengikuti kandungan berbentuk pendidikan, inspirasi dan pembangunan diri. 

FunnelEvo merupakan sebuah organisasi yang memfokuskan kepada pembangunan bakat, pendidikan, latihan korporat, teknologi digital, kecerdasan buatan (AI), serta pembangunan media dan kandungan digital berimpak tinggi bagi menyokong pertumbuhan industri kreatif dan keusahawanan digital di Malaysia. 

Di bawah ekosistem FunnelEvo, Buatsaja Media diwujudkan sebagai sebuah platform media digital dan podcast yang semakin berpengaruh di Malaysia dengan mencatatkan lebih daripada 130 juta tontonan di pelbagai platform digital. BuatSaja Media memfokuskan pembikinan kandungan digital yang melibatkan perniagaan, keusahawanan, kepimpinan, kewangan, inspirasi dan pembangunan komuniti. Ia melibatkan kisah benar, pengetahuan praktikal, pandangan pakar serta perbualan bermakna yang memberi inspirasi kepada semua lapisan masyarakat. 

Antara fokus utama kerjasama ini ialah: 

Mengangkat mesej Kempen Melawat Malaysia 2026 melalui kandungan digital dan podcast yang bertemakan segmen pelancongan sebanyak 12 hingga 24 episod.

Memperkenalkan Malaysia melalui kisah manusia, budaya, makanan, komuniti dan ekonomi tempatan.

Memanfaatkan kekuatan BuatSaja Media yang telah mencatatkan lebih daripada 130 juta tontonan di pelbagai platform digital.

Menjadikan penceritaan digital sebagai medium untuk mendekatkan kempen VM2026 kepada rakyat Malaysia dan penonton serantau.

“Media digital dan penceritaan berupaya menjadi pemangkin dalam usaha merancakkan Kempen Melawat Malaysia 2026 agar terus relevan dan lebih mudah diterima oleh Masyarakat. Kempen Melawat Malaysia 2026 bukan hanya tentang membawa pelawat berkunjung ke Malaysia. Ia juga tentang bagaimana kita memperkenalkan jiwa Malaysia kepada dunia. Melalui kerjasama dengan BuatSaja Media, kita mahu menggunakan kekuatan media digital dan penceritaan untuk menjadikan kempen ini lebih dekat, relevan dan mudah diterima oleh masyarakat,” kata Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia. 

Fahdi Ghazali, Pengerusi FunnelEvo, berkata: “Malaysia bukan sekadar destinasi. Malaysia ialah sebuah cerita yang penuh dengan manusia, budaya, nilai, peluang dan pengalaman. Melalui BuatSaja Media, kami mahu membantu membawa cerita ini dalam bentuk yang lebih dekat, realistik dan bermakna kepada masyarakat hari ini,”. 

Kerjasama ini juga selari dengan usaha VM2026 untuk memperkukuh promosi pelancongan melalui kolaborasi rentas industri termasuk media, pendidikan, komuniti, sukan dan keusahawanan. Pendekatan ini membuktikan bahawa promosi pelancongan tidak lagi hanya bergantung pada kempen konvensional, tetapi turut diperluas melalui wadah penerbitan kandungan yang lebih sinonim dengan gaya hidup masyarakat hari ini. 

Sebagai rakan media strategik VM2026, BuatSaja Media akan meneroka pelbagai bentuk kandungan, termasuk podcast, kempen media sosial, penceritaan destinasi, kolaborasi bersama tokoh industri serta inisiatif digital yang mampu meningkatkan kesedaran terhadap VM2026 di peringkat nasional dan antarabangsa. 

Inisiatif ini dapat terus memperkukuh peranan media digital dalam membina persepsi, meningkatkan keterlihatan destinasi dan mengangkat kedudukan Malaysia sebagai destinasi pelancongan pilihan menjelang VM2026.

-Tourism Malaysia.

Launching Of Jaya Grocer’s Malaysian Delights Outlet

 

photo: Jaya Grocer

A glimpse into the launch of Jaya Grocer’s Malaysian Delights outlet at KLIA Terminal 2 on 16 June 2026.

The event was graced by the presence of YBhg. Datuk Manoharan Periasamy, Chairman of Tourism Malaysia together with Mr. Mohd Akbal Setia, Head of Visit Malaysia 2026 Secretariat and Senior Director of Advertising and Digital and Mr. Daniel Teng, CEO of Jaya Grocer.

In conjunction with Visit Malaysia 2026, Jaya Grocer is bringing the flavours of Malaysia closer to travellers from around the world, offering a taste of the country’s rich culinary heritage right at the gateway to Malaysia.

-Tourism Malaysia.

Tourism Malaysia Forges Strategic Partnership Wth Sunway Hospitality Group

 

KUALA LUMPUR – Tourism Malaysia today signed a Memorandum of Understanding (MoU) with Sunway Hospitality Group, marking a major milestone for Visit Malaysia 2026 (VM2026). This partnership represents one of the most significant public-private collaboration for the national tourism campaign, underscoring the government’s commitment to driving growth in international visitor arrivals.

The MoU was formalised by Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, together with Mr Alex Castaldi, CEO of Sunway Hospitality Group. Together, the two organisations will collaborate on a wide range of joint marketing and promotional initiatives designed to put Malaysia firmly on the radar of travellers worldwide.

Under the MoU, Tourism Malaysia and Sunway Hospitality Group will boost Malaysia’s tourism sector through several key initiatives. The partnership will showcase Sunway’s premier hotels and resorts through hosted familiarisation (FAM) trips for international media, influencers, and travel trade partners. Simultaneously, it will leverage joint overseas sales missions, co-branded digital marketing, and targeted activations to aggressively amplify Malaysia’s profile in high-potential regional and long-haul markets.

-Tourism Malaysia.

MOTAC Dan JPJ Buka Bidaan Nombor Pendaftaran Istimewa ‘V 1 MY’ Hingga “V 9999 MY’ Sempena VM 2026

 

PUTRAJAYA — Kementerian Pelancongan, Seni dan Budaya (MOTAC) dengan kerjasama Kementerian Pengangkutan Malaysia melalui Jabatan Pengangkutan Jalan (JPJ) memperkenalkan nombor pendaftaran istimewa (NPI) siri ‘V – MY’. Peluncuran nombor pendaftaran istimewa ini diperkenalkan sempena Kempen Melawat Malaysia 2026 (VM2026) dan bidaan akan bermula 13 Jun 2026 sehingga 17 Jun 2026, pukul 10.00 malam.

Majlis peluncuran Nombor Pendaftaran Istimewa (NPI) siri ‘V-MY’ telah disempurnakan oleh YB Tuan Chiew Choon Man, Timbalan Menteri Pelancongan, Seni dan Budaya, yang mewakili Menteri Pelancongan, Seni dan Budaya, sebagai simbolik sokongan serta usaha mempergiatkan promosi Kempen Melawat Malaysia 2026 (VM2026).

Menurut  YB Tuan Chiew Choon Man, Timbalan Menteri Pelancongan, Seni dan Budaya, "Kerjasama ini merupakan satu langkah penting dalam memperkukuh penyertaan agensi Kerajaan, pihak swasta, dan masyarakat dalam menyokong agenda nasional ini. Justeru, MOTAC bekerjasama dengan Kementerian Pengangkutan melalui Jabatan Pengangkutan Jalan (JPJ) bagi memperkenalkan Nombor Pendaftaran Istimewa (NPI) ’V 1 MY’ hingga ’V 9999 MY’ sempena VM2026.

-Tourism Malaysia.

Tourism Malaysia And Dorsett Hotels Malaysia Forge Strategic Partnership With Launch Of "Jom Cuti! Bersama Wira & Manja" Campaign In Conjunction With VM2026

 

KUALA LUMPUR — Tourism Malaysia, in collaboration with Dorsett Hotels Malaysia, today officially launched the “Jom Cuti! Bersama Wira & Manja” domestic tourism campaign. This strategic partnership aims to elevate domestic travel and instil national pride in conjunction with the Visit Malaysia 2026 (VM2026) agenda. The initiative has been revitalised under the Cuti-Cuti Malaysia (CCM) campaign theme: "Destinasi Indah, Harga Rahmah." 

Seeking to inspire Malaysians to rediscover the beauty of local travel, the joint promotion combines family-friendly accommodation, themed activities, across the extensive network of 13 Dorsett hotels nationwide, from 9 June until 31 December 2026. 

To directly incentivise local travellers and make luxury domestic destinations accessible without imposing excessive costs, the campaign introduces highly attractive, value-driven stay benefits. Guests will enjoy a generous 30 per cent discount on room rates, a flexible 26-hour stay experience with a late check-out facility subject to availability, and a RM50 dining voucher. Furthermore, families can look forward to exclusive Sun Bear-themed family experiences throughout the stay. 

Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, stated: "Domestic tourism remains the absolute backbone of the industry, stimulating travel demand, driving local economies, and reinforcing the entire tourism ecosystem nationwide. This timely collaboration arrives at a defining moment as the mid-year mark of Visit Malaysia 2026 is crossed, ensuring the maintenance of powerful momentum and keeping domestic numbers soaring. 

“By positioning the official national mascots, Wira and Manja, at the forefront, the partnership is not only creating a recognisable visual anchor to connect with families but also highlighting the biodiversity of Malaysia and promoting wildlife conservation, particularly the plight of the sun bear," he added. 

Datin Jasmine Heng, Vice Chairman of Dorsett Malaysia, said: "The group is honoured to collaborate with Tourism Malaysia on this meaningful initiative that celebrates local exploration and family togetherness. Through 'Jom Cuti! Bersama Wira and Manja', the hope is to inspire Malaysians to create lasting memories while discovering destinations across the country. 

“The unique hospitality footprint of the brand, paired with exclusive campaign mechanics like flexible stay timelines, ensures the properties offer an unparalleled experience for local holidaymakers," she added. 

As part of this public-private alliance, the commitment of Tourism Malaysia to driving maximum market penetration includes comprehensive campaign amplification across official channels, joint branding initiatives, active collaboration at domestic travel fairs, and coordination of media and press launch activities. 

To secure a powerful digital footprint, the nationwide campaign is supported by a robust, digital-first marketing strategy. This encompasses targeted social media campaigns across Facebook, Instagram, and TikTok, alongside strategic influencer collaborations, public relations outreach, search engine optimisation (SEO), and co-branded promotional activities designed to accelerate both intra- and inter-state travel movements. 

This milestone framework aligns with the stellar tourism performance trajectory of Malaysia. Following a highly successful 2025, which welcomed 42.2 million visitors representing an 11.2 per cent increase over 2024, the first quarter of 2026 alone has recorded 10.6 million arrivals marking a 5.4 percent increase compared to the same period in 2025. 

To complement this growth, Tourism Malaysia has also deployed the "2026 Malaysia Surreal Experiences" at www.malaysia.travel offering over 1,300 special-interest packages nationwide to enrich the domestic landscape and secure long-term hospitality sector recovery. Malaysia continues to foster a robust culture of domestic travel by inspiring citizens to discover local hidden gems, thereby ensuring the sustained resilience and vitality of the homegrown tourism economy.

-Tourism Malaysia.

Tourism Malaysia And Singapore Airlines Partner To Boost Tourism And Connectivity Between Malaysia And Singapore

 

KUALA LUMPUR — Tourism Malaysia and Singapore Airlines (SIA) signed a Memorandum of Understanding (MoU) in May 2026 at The Majestic Hotel, Kuala Lumpur, to boost tourism and enhance connectivity between Malaysia and Singapore. 

The partnership underscores a shared commitment to promote Malaysia as a preferred travel destination and improve access between both countries by leveraging Singapore Airlines’ extensive global network across key markets in Europe, Australia, and Asia-Pacific. This partnership also supports Malaysia’s aviation and tourism recovery by strengthening regional hub connectivity through Singapore. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia said: “With global travel demand continuing to rebound, this collaboration with Singapore Airlines comes at a critical time as we accelerate efforts towards Visit Malaysia 2026 (VM2026) and beyond. Through this MoU, we aim to amplify Malaysia’s visibility in high-yield markets, enhance connectivity, and roll out impactful joint campaigns that will stimulate demand and drive quality tourist arrivals into the country.” 

Mr Louis Leonard Arul, Regional Vice President South East Asia, Singapore Airlines, said: “Singapore Airlines’ partnership with Tourism Malaysia reinforces our strong commitment to Malaysia’s tourism growth and global connectivity. Through this MoU, we will align our efforts in key overseas markets with targeted campaigns and promotional initiatives that showcase Malaysia’s rich heritage, warm hospitality and stunning natural beauty. Leveraging Singapore Airlines’ extensive global network and seamless connectivity via Singapore, we aim to bring more visitors to Malaysia from around the world, supported by our industry-leading cabin products and world-class service.” 

The MoU will commence in May 2026 for a period of one year, strengthening the partnership between Tourism Malaysia and Singapore Airlines. This collaboration is expected to generate strong market traction and increase tourist arrivals, reinforcing the momentum of Visit Malaysia 2026 (VM2026) and sustaining growth into 2027.

-Tourism Malaysia.

Program Fam Trip Komunikasi Strategik: TM X Oppo - Kelantan

 

Tourism Malaysia melalui Bahagian Komunikasi Korporat telah menganjurkan Program Fam Trip TM X OPPO pada 18 hingga 21 Mei 2026 di Negeri Kelantan.

Program ini melibatkan seramai 15 orang peserta yang terdiri daripada jurugambar profesional dan wakil media tempatan. Inisiatif ini memberi penekanan kepada usaha mengetengahkan keunikan budaya, seni dan warisan Negeri Kelantan menerusi pengalaman pelancongan yang autentik serta kaya dengan nilai tradisi tempatan.

Sepanjang program berlangsung, para peserta berpeluang merakam keindahan landskap, budaya dan warisan tempatan menggunakan peranti terbaru OPPO Find X9 Ultra Hasselblad, sekali gus memperkukuhkan promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Antara lokasi yang dikunjungi termasuk Collectible Museum, Pasar Siti Khadijah, Kampung Kraftangan, Istana Jahar, Kem Baha, Desa Gemalai, Wayang Kulit Pak Daim dan pelbagai lagi destinasi menarik di Kelantan.

-Tourism Malaysia.

Tourism Malaysia And Serai Launch “Truly Malaysian, Truly Sedap” Campaign To Strengthen National Gastronomy

 

KUALA LUMPUR, 12 May 2026 – Tourism Malaysia, in collaboration with Serai Group, today launched the “Truly Malaysian, Truly Sedap” campaign. This initiative aims to elevate the culinary heritage of Malaysia as a national identity in conjunction with the Visit Malaysia 2026 (VM2026) campaign, which is themed ’Malaysia: A Sustainable and Culturally Rich Destination’. The campaign seeks to solidify the position of Malaysia within the gastronomy sector as a premier culinary destination through two iconic offerings that are favourites among locals and international visitors, namely satay and the Durian Shake.

The “Truly Malaysian, Truly Sedap” campaign highlights satay, a dish officially recognised in the National Heritage List 2009, presented with an authentic touch and a signature peanut sauce from Serai Group. Also featured is the Durian Shake, a premium modern interpretation of the 'King of Fruits' crafted to appeal to the palates of both international and local visitors.

The event was graced by the presence of YBrs. Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, YBrs. Puan Rina Abdullah, Group Director of Serai Group, YBhg. Datuk Mohd Najib Abdul Hamid, Managing Director of Serai Group and YBhg. Datin Qistina Taff, Project Director of Serai Group, alongside the top management of Tourism Malaysia, during the launch of the Truly Malaysian, Truly Sedap campaign.

This collaboration extends beyond mere culinary service through the hosting of a launch event at Seri Negara, which featured live satay grilling demonstrations and cultural performances. The event brought together the media, strategic partners, and the public in a meaningful experience.

The public can enjoy these special offerings at all Serai outlets from 12 May until 31 December 2026. Visitors are encouraged to share their experiences using the hashtags #TrulyMalaysianTrulySedap and #VisitMalaysia2026 to celebrate the uniqueness and diversity of Malaysian flavours.

-Tourism Malaysia.

Tourism Malaysia Perkukuh Sokongan Terhadap Kempen Melawat Malaysia 2026 Menerusi Kerjasama Strategik Bersama Watsons Malaysia Sebagai Destinasi Kesihatan Dan Kecantikan

 

SEPANG – Tourism Malaysia hari ini mengumumkan kerjasama strategik bersama Watsons Malaysia bagi menyokong Kempen Melawat Malaysia 2026 (VM2026). Inisiatif ini menyaksikan transformasi cawangannya di Lapangan Terbang Antarabangsa Kuala Lumpur (KLIA) Terminal 2 menjadi "Destinasi Runcit Kesihatan dan Kecantikan" pertama yang menawarkan pengalaman membeli belah khusus buat pelawat antarabangsa sebaik tiba di Malaysia.

Inisiatif tersebut telah dirasmikan oleh YB Tuan Chiew Choon Man, Timbalan Menteri Pelancongan, Seni dan Budaya Malaysia, bersama Caryn Loh, Pengarah Urusan Watsons Malaysia merangkap Ketua Operasi (COO) Kesihatan dan Kecantikan Asia, AS Watson Group. Kerjasama ini menandakan satu pencapaian penting dalam kolaborasi sektor awam dan swasta bagi mempertingkatkan pengalaman para pelawat di Malaysia.

Dalam ucapannya, YB Tuan Chiew Choon Man, Timbalan Menteri Pelancongan, Seni dan Budaya Malaysia berkata bahawa kerjasama strategik ini merupakan contoh terbaik penglibatan sektor swasta dalam mempertingkatkan mutu pengalaman keseluruhan pelawat dengan mengetengahkan produk dan budaya Malaysia kepada dunia.

“Bertemakan ‘Malaysia: Destinasi Lestari dan Kaya Budaya’, kempen ini memberi penekanan kepada pengalaman pelancongan yang autentik dengan mempamerkan keunikan warisan budaya, kepelbagaian tradisi serta keindahan alam semula jadi yang kita miliki,” katanya.

-Tourism Malaysia.

Tourism Malaysia And Maybank Launch Regional Cards Showcase In Conjunction With Visit Malaysia 2026 Campaign

 

KUALA LUMPUR, 18 March 2026 – Tourism Malaysia and Maybank today launched the Regional Cards Showcase, a strategic collaboration aimed at strengthening tourism-led economic growth and supporting the national campaign, Visit Malaysia 2026 (VM2026).

Held at Pavilion Kuala Lumpur, the initiative leverages Maybank’s extensive regional cardholder base and merchant ecosystem across ASEAN to facilitate inbound visitor spending and enhance the overall travel experience in Malaysia.

Through curated privileges, seamless payment acceptance and merchant participation across retail, dining, lifestyle and tourism sectors, the programme is designed to translate visitor arrivals into tangible economic value for businesses and communities. The collaboration also reflects the importance of strong public–private partnerships in advancing Malaysia’s tourism agenda.

-Tourism Malaysia.

Vanzo Launches Its First Body Perfume Jointly Recommended By Tourism Malaysia As A Malaysia Fragrance Souvenir

 

KUALA LUMPUR, 7 March 2026 — Southeast Asia’s first publicly listed fragrance brand VANZO today launched its first body perfume, Ylang Bloom Eau de Parfum, at Pavilion Kuala Lumpur. The event drew distinguished guests and media, marking the brand’s entry into the personal fragrance category.

Deputy Director General (Promotions II) of Tourism Malaysia, YBrs. Mr. Lee Thai Hung, was also present at the launch, reflecting the tourism authority’s support for local brand development.

As an official partner of Visit Malaysia 2026, VANZO also aims to strengthen the link between fragrance culture and Malaysia’s tourism promotion.

Previously known for its car and home fragrances, the introduction of this Eau de Parfum represents the brand’s expansion from scenting spaces to personal fragrance.

The perfume centers around Malaysia’s Ylang Ylang, a tropical flower familiar in local traditions. With its soft yet distinctive scent, the fragrance reinterprets this culturally meaningful note through a modern perfumery approach.

VANZO Founder and CEO Eddie Ng said the brand hopes the fragrance will allow more travelers to experience Malaysia through scent.

The launch also featured Malaysian singer Shila Amzah as the brand’s Creative Collaboration Friend. She created a limited-edition illustrated postcard inspired by Ylang Ylang and Malaysian elements, included with every purchase.

The VANZO Ylang Bloom Eau de Parfum is now available at VANZO kiosks nationwide and on the official website: https://vanzoasia.com/ylang-bloom-eau-de-parfum

-Tourism Malaysia.

Larrie Celebrates Ramadan Iftar 2026 In Support Of Visit Malaysia 2026

 

Kuala Lumpur, 3rd March 2026 — LARRIE, a renowned family business in the fashion and footwear industry, proudly hosted its Ramadan Iftar 2026 event at the Kuala Lumpur Convention Centre. This special occasion marked a significant step in strengthening Malaysia's position as a top global tourism destination, in collaboration with Tourism Malaysia and the Visit Malaysia 2026 campaign; LARRIE, ANAK MALAYSIA for VISIT MALAYSIA 2026.

The event was graced by the presence of Ministry of Tourism, Arts and Culture Malaysia’s team, alongside distinguished guests, media representatives, and friends of LARRIE. Highlighting the strategic partnership, Lenson Chong, LARRIE Marketing Director shared, “Today’s gathering signifies a vital collaboration between LARRIE and Tourism Malaysia. Together, we aim to promote Malaysia’s hidden gems and cultural richness through our ‘Discover Malaysia’s Hidden Gems with LARRIE campaign, which will feature prominently across all our stores and online platforms.” LARRIE also announced its exciting “Travel with LARRIE” contest, offering customers a chance to win a fully sponsored trip — an initiative that has garnered thousands of entries since its launch last year, and will continue annually to encourage tourism and brand engagement.

The event program included inspiring speeches, cultural performances such as gamelan and zapin dances, and a heartfelt doa recitation. The evening culminated in a communal breaking of fast (berbuka puasa), fostering a spirit of unity and patriotism during this holy month.

Immediately after berbuka puasa, the event continued with special awards presentations, including the TikTok Excellence Award and the LARRIE Top Sales Performance Award, recognizing outstanding achievements and engagement in the brand’s community.

The Ramadan Iftar 2026 event not only celebrated the spirit of Ramadan and Malaysia’s diverse culture but also reinforced LARRIE’s commitment to supporting Visit Malaysia 2026 and promoting Malaysia on the world stage.

LARRIE remains dedicated to fostering Malaysia’s tourism industry and promoting patriotic pride through meaningful initiatives like this Ramadan Iftar. We look forward to a successful year ahead in supporting Visit Malaysia 2026 and showcasing Malaysia’s beauty to the world.

-Tourism Malaysia.

Grab Malaysia Introduces 5-Stars Eats, In-App Food Guide Endorsed By Tourism Malaysia, For Visit Malaysia 2026

 

KUALA LUMPUR, 6 March 2026 – With Visit Malaysia Year 2026 (VMY2026) up and running, food is the strongest driver for travellers, with 87% of tourists choosing their next destination based on local cuisine. Recognising the shift from traditional guidebooks to digital-first discovery, Grab is turning data into discovery with the launch of 5-Star Eats, Malaysia’s In-app Food Guide. Endorsed by Tourism Malaysia as part of a strategic partnership to drive the gastrotourism sector in support of VMY 2026, the platform transforms authentic customer opinions into a trusted national food guide within the Grab app, connecting travellers to the country’s best local dining experiences. To mark the launch, a new street-art Grab 5-Star Eats Mural @ Jalan Hang Kasturi was unveiled, marking the connection between digital discovery and the city’s vibrant, on-ground food scene.

Grab’s 5-Star Eats reimagines traditional food guides in the form of a digital-first, interactive discovery experience within the Grab app. Powered by authentic customer ratings on a 0–5 scale, the 5-Star Eats badge highlights merchants who consistently deliver exceptional quality and service. Travellers can seamlessly browse curated eateries by region and category, navigate to locations, and enjoy integrated ride-and-dine solutions within one platform. By combining trust, convenience, and real-time reviews, Grab modernises how travellers explore Malaysia’s culinary landscape.

At the heart of 5-Star Eats is recognition. Beyond discovery, the initiative elevates highly rated small and medium food businesses, positioning them as must-visit culinary destinations. 5-Star Eats spotlights merchants who consistently receive outstanding customer feedback, giving them national visibility and credibility. Available nationwide, Grab 5-Star Eats strengthens local culinary ecosystems across Malaysia while supporting tourism growth. By turning customer trust into national recognition, Grab empowers local eateries to actively participate in Malaysia’s gastrotourism scene.

To bring 5-Star Eats beyond the app, Grab has commissioned a landmark Grab 5-Star Eats Mural along Jalan Hang Kasturi, near the Pasar Seni area, serving as a physical expression of Malaysia’s In-app Food Guide. Conceptualised and brought to life by homegrown Malaysian artist Nasuha Ibrahim, the Grab 5-Star Eats Mural @ Jalan Hang Kasturi transforms an ordinary wall into a visual celebration of flavours and cultures that defines Malaysian heritage.

With VMY 2026 highlighting gastronomy, culture, and authentic experiences, Grab demonstrates that it is more than a platform, it is a partner in Malaysia’s tourism journey. By combining digital innovation, customer experiences, and cultural storytelling, Grab creates unforgettable moments while supporting local communities and empowering Malaysia’s vibrant food ecosystem.

-Tourism Malaysia.

Cuckoo Malaysia Named Strategic Partner For Visit Malaysia 2026, Debuts First Mascot ‘Hepi' In Holistic Push To Scale Health And Happiness

 

KUALA LUMPUR, 4 March 2026 – CUCKOO International (MAL) Berhad (“CUCKOO Malaysia”), a Healthy Home Creator, today hosted a landmark Buka Puasa event themed “Sebar HEPI, Hargai Setiap Kebahagiaan”. The evening was packed with announcements reinforcing the Company’s commitment to fostering healthier lifestyles while extending its mission to champion the happiness that stems from a well-cared-for home, reaching beyond from local households to a global audience.

“For years, our mission has been to improve the standard of living through our efforts to integrate wellness into every home. But we believe that health is the foundation upon which happiness is built. By aligning our growth with national milestones like Visit Malaysia 2026 (VM2026) and introducing HEPI as the face of our mission, we are scaling our impact from private households to public spaces.

This is a deliberate, holistic movement to ensure that our promise of a healthier, happier life is delivered at every touchpoint of the Malaysian experience,” said CUCKOO Malaysia Non-Independent Executive Director and CEO, Mr. Hoe Kian Choon (KC Hoe).

At the eventful evening, CUCKOO Malaysia unveiled a series of landmark announcements including its appointment as a Strategic Partner for Visit Malaysia 2026 (VM2026) and the expansion of its water stations across KLIA Terminal 1 and Terminal 2, as well as confirming the continuation of the ambassadorship of Dato’ Sri Siti Nurhaliza and Phei Yong, and the official debut of its first-ever mascot, HEPI.

-Tourism Malaysia.

GL Play tambah baik pengalaman taman tema dengan kerjasama Trip.com

 

KUALA LANGAT: GL Play by Gamuda Land Bhd dan Trip.com Group memeterai memorandum persefahaman (MoU) bagi mengukuhkan kerjasama strategik menambah baik pengalaman pengunjung taman tema melalui integrasi digital dan kios layan diri pintar. 

Melalui kerjasama ini, kedua-dua pihak menambah baik pengalaman pelanggan secara menyeluruh, bermula daripada pembelian tiket hingga kemasukan ke taman tema, dengan penyediaan sokongan berbilang bahasa serta pilihan pembayaran yang pelbagai. 

Inisiatif itu diperkukuh menerusi penggunaan kios tiket layan diri Trip.com di pintu masuk taman tema. 

Selain itu, kemudahan kios berkenaan akan dipertingkat dengan penawaran pilihan tiket baharu seperti laluan keutamaan bagi tarikan terpilih, membolehkan pengunjung mengoptimumkan masa dan pengalaman mereka.

Kerjasama itu menyatukan capaian global dan ekosistem perjalanan digital Trip.com Group dengan portfolio destinasi riadah GL Play yang memenangi pelbagai anugerah, sekali gus menyasarkan peningkatan permintaan pelancong tempatan dan antarabangsa, khususnya dari pasaran Asia.  

Antara tarikan utama di bawah GL Play yang terlibat termasuk Taman Tema Air SplashMania, Paya Indah Discovery Wetlands, Discovery Park dan FunPark.

MoU itu juga membuka ruang kepada pengintegrasian sistem yang lebih kukuh antara Trip.com Group dan GL Play, sekali gus menandakan integrasi langsung sulung GL Play dengan agensi pelancongan dalam talian (OTA) bagi memudahkan penjualan tiket, kepelbagaian produk serta proses tempahan yang lebih lancar. 

Pengurus Besar Pembangunan Perniagaan Daya Tarikan dan Pelancongan Antarabangsa Trip.com Group, Chase Liu, berkata peningkatan minat terhadap tarikan pelancongan menjadi faktor utama dalam perancangan perjalanan pelancong global. 

"Berdasarkan data kami, taman tema muncul sebagai antara tarikan paling banyak ditempah di peringkat global bagi suku pertama 2026. Kerjasama dengan GL Play membolehkan kami memudahkan pelancong merancang dan menikmati pengalaman riadah unik di Malaysia," katanya. 

Sementara itu, Pengurus Besar Kanan Riadah dan Hospitaliti Gamuda Land, Liong Ve Lyn, berkata pakatan berkenaan membolehkan pihaknya menawarkan pengalaman yang lebih cekap, inovatif dan ditambah baik kepada pengunjung. 

"Kerjasama ini juga menyokong usaha menarik lebih ramai pelancong tempatan dan antarabangsa, selain mengukuhkan kedudukan Malaysia sebagai destinasi riadah bertaraf dunia," katanya. 

Kerjasama strategik itu dilihat seiring dengan pelaksanaan Tahun Melawat Malaysia 2026 dan Tahun Melawat Selangor 2026, yang menyasarkan peningkatan ketibaan pelancong serta pendedahan global terhadap tarikan pelancongan negara dan negeri. 

Sebagai sebahagian daripada kerjasama berkenaan, pelanggan yang membeli tiket menerusi kios layan diri Trip.com di SplashMania layak menikmati diskaun tambahan 10 peratus di Maniacs Closet serta potongan 15 peratus di FunPark, Paya Indah Discovery Wetlands dan Discovery Park sehingga 31 Disember 2026, tertakluk kepada terma dan syarat.

-berita harian online.

Tourism Malaysia Dan HWC Coffee Umum Kerjasama Strategik Sempena Kempen Melawat Malaysia 2026

 

KUALA LUMPUR — Tourism Malaysia hari ini mengumumkan HWC Coffee sebagai Rakan Strategik sempena Kempen Melawat Malaysia 2026 (VM2026) susulan majlis pengumuman kerjasama yang diadakan hari ini di Centre Court, Pavilion Bukit Jalil.

Kerjasama ini menandakan satu kerjasama strategik antara jenama kopi terkenal dan kempen pelancongan utama negara, dengan tujuan menyediakan pengalaman berasaskan kopi yang unik kepada pelawat tempatan dan antarabangsa. Inisiatif ini selari dengan objektif kempen VM2026 iaitu menyokong usaha berterusan untuk meningkatkan tawaran pelancongan Malaysia serta memperkaya pengalaman pengunjung melalui penglibatan berkonsepkan gaya hidup.

Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia berkata, kerjasama strategik dengan sektor swasta adalah penting bagi memperkukuh dan mengembangkan ekosistem pelancongan negara. 

Beliau menekankan bahawa kolaborasi sebegini mencerminkan komitmen berterusan Tourism Malaysia untuk meluaskan capaian dan meningkatkan keterlihatan VM2026 melalui inisiatif inovatif berasaskan pengalaman, sambil mewujudkan asas kukuh bagi kempen pelancongan yang inklusif dan lestari.

-Tourism Malaysia.