Tourism Malaysia Continues Impactful Roadshow To Australia | Second Stop In Sydney

 

SYDNEY — Building on the momentum from its successful first stop in Melbourne, Tourism Malaysia continued its Roadshow to Australia with the second city programme held in Sydney on 27 August 2026. The initiative forms part of Tourism Malaysia’s ongoing efforts to strengthen international tourism ties and intensify promotional activities for Visit Malaysia 2026–2027 (VM2026–2027).

Led by Mr Mohamad Libra Lee Haniff, Director of International Promotion Division (Americas, Europe & Oceania), the Sydney programme highlighted key tourism pillars including VM2026–2027, the Malaysia My Second Home (MM2H) programme, and Malaysia’s medical tourism offerings through the Malaysia Healthcare Travel Council (MHTC).

The delegation comprised 20 Malaysian organisations, representing travel agencies, hotels and resorts, tourism product operators, associations, and MM2H agents. The Sydney session recorded an encouraging turnout of approximately 170 Australian buyers, bringing the total number of buyers engaged across both Melbourne and Sydney to around 300. This strong participation underscores the continued interest of the Australian market and provides an expanded platform for Malaysian industry players to forge new partnerships, strengthen existing business ties.

The networking dinner in Sydney also featured engaging cultural elements, including a lucky draw session and a lively batik and kain pelikat fashion showcase, offering guests a colourful glimpse into Malaysia’s heritage while enhancing the overall event experience.

Through this second-city roadshow, Tourism Malaysia continues to reinforce collaboration with Australian tour operators, hotels, airlines, and ensuring Malaysia remains a preferred destination not only for leisure travel but also for long-stay programmes, cultural exchanges, and lifestyle migration.

-Tourism Malaysia.

Strenghening Partnership With Luxury Escapes (LE)

 

Tourism Malaysia expressed its appreciation for the strong partnership established with Luxury Escapes and highlighted the potential for expanding collaborative efforts to drive more high-end bookings to Malaysia.

The discussion focused on understanding current preferences among Australian luxury travellers and identifying how Malaysia can be positioned more attractively within this segment. Luxury Escapes shared several market insights, noting strong growth for Kuala Lumpur, with Langkawi and Pangkor Laut emerging as standout leisure destinations.

They also provided a general overview of several hotels that are performing well among their travellers, offering useful insights that may help Tourism Malaysia refine future promotional strategies. Luxury Escapes further emphasised its global strength, supported by a membership base of 9 million loyal & high-value travellers.

Both parties also discussed several collaborative programme ideas planned for 2027, aimed at strengthening Malaysia’s visibility and desirability among premium Australian travellers.

-Tourism Malaysia.

Malaysia Strengthens Australian Travel Trade Partnerships Through Roadshow To Australia

 

MELBOURNE — In a bold step to further strengthen international tourism ties and amplify momentum for the ongoing Visit Malaysia 2026-2027 (VM2026–2027) campaign, Tourism Malaysia has kicked off an impactful Roadshow to Australia. The roadshow runs in Melbourne (25 August) and Sydney (27 August), bringing together industry leaders and tourism stakeholders to strengthen tourism partnerships and showcase Malaysia’s vibrant tourism offerings under the unifying banner of Malaysia MADANI. 

Spearheaded by Mr Mohamad Libra Lee Haniff, Director of International Promotion Division (Americas, Europe and Oceania), the Roadshow to Australia promotes VM2026–2027, the Malaysia My Second Home (MM2H) programme, and Malaysia’s medical tourism through the Malaysia Healthcare Travel Council (MHTC), in an effort to elevate the nation’s reputation and image as a sustainable and culturally rich travel destination. 

The Malaysian delegation comprises 20 organisations, including travel agencies, hotels and resorts, associations, and MM2H agents, united in their goal to boost business opportunities through business-to-business (B2B) meetings, Malaysian Trade Evening sessions, and strategic networking events. Across both Melbourne and Sydney, the roadshow is expected to attract an estimated 300 buyers, further strengthening engagement and expanding Malaysia’s reach within the Australian market. These sessions aim to promote Malaysia’s multicultural appeal, modern infrastructure, and continued commitment to sustainable tourism. 

Malaysia remains a leading travel destination in the Australian market, with visitor interest continuing to grow. As of June 2026, Malaysia recorded a total of 252,086 Australian visitors, representing an 8.1 per cent increase compared with 233,147 visitors from the same market in the corresponding period last year. This strong performance reflects the resilience and growing importance of the Australian market in sustaining Malaysia’s tourism momentum and broadening its global appeal. 

Mr Mohd Amirul Rizal Abdul Rahim said, “Australia remains one of Malaysia’s key medium-haul markets, and this mission is a timely opportunity to renew partnerships and invite more Australians to rediscover Malaysia. With Visit Malaysia 2026 now in full swing and continuing into 2027, we are intensifying efforts to attract high-value travellers who appreciate our diversity, hospitality, and evolving tourism experiences.” 

Through this roadshow, Tourism Malaysia will continue to solidify partnerships with Australian tour operators, airlines, and media, ensuring Malaysia remains a preferred destination not only for holidays but also for long-stay programmes, cultural exchanges, and lifestyle migration. 

The Roadshow to Australia serves as a pivotal platform to deepen Australia–Malaysia tourism ties while showcasing Malaysia’s cultural heritage, hospitality, and sustainable offerings, in line with VM2026–2027. This roadshow also reinforces the nation’s standing as a leading travel destination in the Asia-Pacific region, attracting travellers seeking enriching and culturally immersive experiences.

-Tourism Malaysia.

Memperkukuh Kerjasama Promosi Malaysia Di Australia

 

MELBOURNE, 25 Ogos 2026 — Delegasi Tourism Malaysia telah mengadakan kunjungan hormat kepada Pejabat Konsul Jeneral Malaysia di Melbourne. Turut hadir ialah Pengarah Tourism Malaysia Sydney serta wakil daripada MM2H MOTAC yang menyertai Roadshow to Australia.

Pertemuan ini menjadi platform untuk membincangkan perkembangan semasa industri pelancongan Malaysia serta meneroka kerjasama baharu bersama Pejabat Konsul Jeneral, termasuk sokongan strategik dalam memperluas capaian pasaran dan memantapkan hubungan industri. Kedua‑dua pihak turut bertukar pandangan mengenai hala tuju kerjasama masa depan, merangkumi usaha memperkenalkan keunikan budaya asli Malaysia, memperluas program libat urus awam (B2C), serta meneroka kerjasama dengan institusi pendidikan di Australia melalui aktiviti budaya seperti pengenalan seni dan muzik tradisional.

Tourism Malaysia merakamkan penghargaan atas sokongan berterusan Pejabat Konsul Jeneral Malaysia di Melbourne dalam membantu memperkukuh usaha promosi dan pemasaran Malaysia di Australia. Kerjasama erat ini amat signifikan dalam memastikan Malaysia terus menjadi destinasi pilihan dalam kalangan pelancong Australia.

-Tourism Malaysia.

Receiving Ceremony For Batik Air’s Inaugural Flight From Sydney To Kuala Lumpur

 

KUALA LUMPUR - Tourism Malaysia together with Batik Air representatives organized a receiving ceremony at KLIA Terminal 1 on 2 July 2026 to celebrate the new direct flight route from Sydney to Kuala Lumpur, marking the significance of this new service in enhancing air connectivity and supporting the ongoing Visit Malaysia 2026 campaign. Passengers were warmly welcomed with special goodie bags and the Visit Malaysia 2026 mascot, creating a memorable experience that reinforced the branding of VM2026.

The ceremony was headed by Datuk Musa bin Yusof, Deputy Director General (Promotion) of Tourism Malaysia, together with Mr. Mohamad Libra Lee Haniff, Director of the America, Europe and Oceania Division of Tourism Malaysia, and Mr. Suresh Vanan, Head of Communications and Promotions, Batik Air. Prior to the Receiving Ceremony, Tourism Malaysia Sydney also participated in a Send-Off Ceremony at Sydney Kingsford Smith Airport on 1 July 2026. The inaugural flight OD120, operated by an Airbus A330 with a seating capacity of 377, recorded a load factor of 88%.

Batik Air will now operate this new direct flight route daily, providing greater convenience for travelers between Sydney and Kuala Lumpur and expected to further boost tourist arrivals from Australia to Malaysia in support of Visit Malaysia 2026.

-Tourism Malaysia.

Fam Trip Programme For Ignite Travel Group Australia Agents

 

A lunch engagement with Ignite Travel Group from Australia was organised as part of the Ignite Travel Group Agents FAM Trip programme at the InterContinental Hotel Kuala Lumpur.

The FAM trip programme forms part of AERO Division Geran Sepadan Penerbangan Antarabangsa & Charter (GSPC) with Ignite Travel Group, with a six week campaign running from 13 April to 24 May 2026.

The familiarisation trip took place from 8 to 16 April 2026, involving a total of 10 participants, and covered Kuala Lumpur, Penang, and Langkawi, with key highlights including iconic attractions such as KLCC (Petronas Twin Towers) and Batu Caves in Kuala Lumpur, Georgetown in Penang, and the Langkawi SkyCab experience in Langkawi.

This initiative is also a follow through from the official visit by YB Minister to Australia last year, aimed at strengthening collaboration with key Australian travel trade partners and stimulating inbound travel to Malaysia. Through this strategic collaboration between Tourism Malaysia and Ignite Travel Group, participants were introduced to Malaysia’s rich cultural diversity and culinary heritage, complemented by cultural visits and the sampling of local delicacies, providing a well-rounded Malaysian experience.

-Tourism Malaysia.