Malaysia rednote Creators Meetup – Travel & Lifestyle

 

PUTRAJAYA, 15 September 2026 | The Malaysia rednote Creators Meetup – Travel & Lifestyle was successfully held with the participation of representatives from Tourism Malaysia, rednote Official, Attitude Asia Group, invited speakers and approximately 60 content creators.

The programme aimed to introduce the rednote Creator Program and enhance creators’ understanding of travel and lifestyle content creation, digital trends, audience engagement and opportunities in the Chinese market. The programme also highlighted rednote’s efforts to expand its platform and creator ecosystem globally beyond the Chinese market.

The programme was conducted in two sessions catering to Mandarin, English and Bahasa Malaysia-speaking creators. The sessions featured presentations on rednote and its Creator Program, travel content creation, sharing sessions, a Creators’ Forum and Q&A, agency sharing, content creation workshops and hands-on posting activities.

The morning session, which catered to Mandarin-speaking creators, was officiated by Mr Lee Thai Hung, Deputy Director General (Promotions II), Tourism Malaysia, and accompanied by Ms Yasmin Faezah Samsudin, Director of Corporate Communication Division. The session also featured a Strategic Partner Certificate Exchange between Tourism Malaysia and Attitude Asia Group. The certificate was presented by Mr Lee Thai Hung to Mr Kien Lim, Chief Executive Officer, Attitude Asia Group, in recognition of the strategic partnership between both parties.

The afternoon session, which catered to Bahasa Malaysia and English-speaking creators, was officiated by Mr Mohd Akbal Setia, Deputy Director General (Promotions), Tourism Malaysia, and accompanied by Ms Yasmin Faezah Samsudin, Director of Corporate Communication Division, and Mr Mohd Izal bin Mohd Nor, Director of Advertising & Digital Division. The session also featured a gift exchange with Ms Mia Liang, Global Creator Growth, rednote.

Overall, the programme provided a valuable platform for Tourism Malaysia to strengthen its engagement with rednote and content creators, while encouraging the creation and dissemination of travel and lifestyle content to promote Malaysia as a preferred tourism destination and strengthen Malaysia’s visibility among both Chinese and international audiences.

-Tourism Malaysia.

Tourism Malaysia And Tripadvisor Forge Strategic Partnership For Visit Malaysia 2026 Success And Beyond

 

PUTRAJAYA — Tourism Malaysia and Tripadvisor today formalised a strategic partnership through the signing of a Memorandum of Collaboration (MoC), marking an important milestone in advancing Malaysia's tourism growth agenda and strengthening the country's position as a preferred global travel destination ahead of Visit Malaysia 2026 (VM2026). This partnership represents a significant digital and public-private milestone for the national tourism campaign, underscoring the government's commitment to driving growth in international visitor arrivals. 

The MoC was formalised by Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, and Mr Scott Wegener, Director of Enterprise Sales, Asia Pacific (APAC) at TripAdvisor. Together, the two organisations will collaborate on a wide range of joint marketing, data sharing, and promotional initiatives designed to put Malaysia firmly on the radar of digital-savvy travellers worldwide. 

Under the MoC, Tourism Malaysia will gain access to valuable travel insights and performance data from Tripadvisor, enabling more informed, evidence-based tourism planning and marketing strategies. Simultaneously, both parties will explore opportunities for co-branded marketing campaigns, digital innovation initiatives, and targeted programs that recognize and promote excellence within Malaysia's tourism and hospitality industry. 

The collaboration will also focus heavily on supporting Malaysian tourism stakeholders by improving their digital presence and strengthening their capabilities within the global tourism ecosystem. By enhancing destination content and tourism listings, the partnership aims to increase visibility for Malaysian tourism products and experiences while helping local businesses connect more effectively with international travellers. 

Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia said the partnership comes at a strategically important time as Malaysia intensifies preparations for Visit Malaysia 2026 (VM2026). He noted that this partnership will strengthen the ability to make data-driven decisions, enhance destination marketing effectiveness, and support the digital transformation of Malaysia's tourism industry to deliver long-term benefits for local stakeholders. 

Meanwhile, Mr. Scott Wegener, Director of Enterprise Sales, Asia Pacific (APAC) at TripAdvisor welcomed the partnership and reaffirmed Tripadvisor's commitment to supporting Malaysia's tourism growth ambitions. He highlighted that through Tripadvisor's global platform, trusted traveller community, and deep travel insights, they are excited to showcase the country's unique attractions, multicultural heritage, and world-class hospitality to inspire millions of travellers worldwide. 

The collaboration is further strengthened by Malaysia's continued recognition on Tripadvisor's 2026 Travellers' Choice Best of the Best Awards, reflecting the country's growing appeal among global travellers. Kuala Lumpur was recognised among the Top Food Destinations in Asia, reaffirming Malaysia's reputation as a world-class culinary destination. The iconic Petronas Twin Towers was also named among the Top Attractions in Asia, while Pantai Cenang, Langkawi, earned recognition among the Best Beaches in Asia. These accolades underscore Malaysia's diverse tourism offerings and reinforce the country's positioning as a preferred destination for international travellers ahead of Visit Malaysia 2026. 

This digital push matches the exceptional upward trajectory of the national tourism sector. Throughout 2025, Malaysia recorded 42.2 million international visitor arrivals, representing an increase of 11.2 per cent compared to 38.0 million in 2024. This strong growth has successfully extended into the current year, with Malaysia recording 17.5 million visitor arrivals from January until May, marking a 3.4 per cent growth compared to the 16.9 million visitor arrivals captured during the same period last year. 

Tourism Malaysia remains committed to fostering high-impact, strategic partnerships that elevate the nation's global competitiveness in an increasingly digitally connected travel landscape. By forging robust ties with global digital leaders like TripAdvisor, Tourism Malaysia continues to pave the way for sustainable economic expansion, which directly underscores the government's long-term commitment to enhancing Malaysia's overall tourism profile well beyond the campaign period.

-Tourism Malaysia.

BuatSaja Media Dinamakan Rakan Strategik Kempen Melawat Malaysia 2026 Melalui Kandungan Digital Dan Podcast

 

BANGI — Tourism Malaysia telah menamakan BuatSaja Media, platform media di sebalik BuatSaja Podcast, sebagai rakan strategik Kempen Melawat Malaysia 2026 (VM2026). Langkah ini merupakan sebahagian daripada usaha memperkukuh promosi pelancongan negara melalui kandungan digital, podcast dan penceritaan inspirasi. 

Pengumuman ini dibuat bersempena dengan program yang berlangsung di Universiti Kebangsaan Malaysia (UKM), Bangi hari ini. Pengumuman ini mencerminkan komitmen VM2026 untuk mendekati khalayak yang lebih luas, khususnya generasi muda, usahawan, komuniti digital dan rakyat Malaysia yang aktif mengikuti kandungan berbentuk pendidikan, inspirasi dan pembangunan diri. 

FunnelEvo merupakan sebuah organisasi yang memfokuskan kepada pembangunan bakat, pendidikan, latihan korporat, teknologi digital, kecerdasan buatan (AI), serta pembangunan media dan kandungan digital berimpak tinggi bagi menyokong pertumbuhan industri kreatif dan keusahawanan digital di Malaysia. 

Di bawah ekosistem FunnelEvo, Buatsaja Media diwujudkan sebagai sebuah platform media digital dan podcast yang semakin berpengaruh di Malaysia dengan mencatatkan lebih daripada 130 juta tontonan di pelbagai platform digital. BuatSaja Media memfokuskan pembikinan kandungan digital yang melibatkan perniagaan, keusahawanan, kepimpinan, kewangan, inspirasi dan pembangunan komuniti. Ia melibatkan kisah benar, pengetahuan praktikal, pandangan pakar serta perbualan bermakna yang memberi inspirasi kepada semua lapisan masyarakat. 

Antara fokus utama kerjasama ini ialah: 

Mengangkat mesej Kempen Melawat Malaysia 2026 melalui kandungan digital dan podcast yang bertemakan segmen pelancongan sebanyak 12 hingga 24 episod.

Memperkenalkan Malaysia melalui kisah manusia, budaya, makanan, komuniti dan ekonomi tempatan.

Memanfaatkan kekuatan BuatSaja Media yang telah mencatatkan lebih daripada 130 juta tontonan di pelbagai platform digital.

Menjadikan penceritaan digital sebagai medium untuk mendekatkan kempen VM2026 kepada rakyat Malaysia dan penonton serantau.

“Media digital dan penceritaan berupaya menjadi pemangkin dalam usaha merancakkan Kempen Melawat Malaysia 2026 agar terus relevan dan lebih mudah diterima oleh Masyarakat. Kempen Melawat Malaysia 2026 bukan hanya tentang membawa pelawat berkunjung ke Malaysia. Ia juga tentang bagaimana kita memperkenalkan jiwa Malaysia kepada dunia. Melalui kerjasama dengan BuatSaja Media, kita mahu menggunakan kekuatan media digital dan penceritaan untuk menjadikan kempen ini lebih dekat, relevan dan mudah diterima oleh masyarakat,” kata Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia. 

Fahdi Ghazali, Pengerusi FunnelEvo, berkata: “Malaysia bukan sekadar destinasi. Malaysia ialah sebuah cerita yang penuh dengan manusia, budaya, nilai, peluang dan pengalaman. Melalui BuatSaja Media, kami mahu membantu membawa cerita ini dalam bentuk yang lebih dekat, realistik dan bermakna kepada masyarakat hari ini,”. 

Kerjasama ini juga selari dengan usaha VM2026 untuk memperkukuh promosi pelancongan melalui kolaborasi rentas industri termasuk media, pendidikan, komuniti, sukan dan keusahawanan. Pendekatan ini membuktikan bahawa promosi pelancongan tidak lagi hanya bergantung pada kempen konvensional, tetapi turut diperluas melalui wadah penerbitan kandungan yang lebih sinonim dengan gaya hidup masyarakat hari ini. 

Sebagai rakan media strategik VM2026, BuatSaja Media akan meneroka pelbagai bentuk kandungan, termasuk podcast, kempen media sosial, penceritaan destinasi, kolaborasi bersama tokoh industri serta inisiatif digital yang mampu meningkatkan kesedaran terhadap VM2026 di peringkat nasional dan antarabangsa. 

Inisiatif ini dapat terus memperkukuh peranan media digital dalam membina persepsi, meningkatkan keterlihatan destinasi dan mengangkat kedudukan Malaysia sebagai destinasi pelancongan pilihan menjelang VM2026.

-Tourism Malaysia.

Grab launches '5-Star Eats' food guide for VMY2026

 

KUALA LUMPUR: Grab Malaysia, in strategic partnership with Tourism Malaysia, has officially launched '5-Star Eats', an in-app food guide designed to be the premier culinary compass for Visit Malaysia Year 2026 (VMY2026). 

The initiative addresses a major travel trend, as 87 per cent of tourists now choose their destinations based on local cuisine. By transforming millions of authentic user reviews into a digital roadmap, the platform connects travellers with the nation's top-rated dining experiences.

Promoting Real-World Heritage Digitally

To bridge the gap between digital discovery and the city's vibrant food scene, Grab commissioned a landmark 5-Star Eats Mural at Jalan Hang Kasturi. Conceptualised by Malaysian artist Nasuha Ibrahim, the artwork serves as an illustrated food map that lights up from 7pm to 1am daily, guiding visitors to discover the best flavours nationwide. 

Spotlighting Local 5-Star Legends

The guide elevates local small and medium-sized businesses, positioning them as essential culinary destinations. Featured merchants on the mural represent the diversity of Malaysian heritage, including: 

Village Park Restaurant (Klang Valley): Long considered the "gold standard" for Nasi Lemak, this merchant is a "Best of the Best" award winner. 

Thong Kee Cafe (Klang Valley): A household name since 1988, famous for its signature "1+1" Hainan coffee and traditional kopitiam charm. 

Deens Maju Nasi Kandar (Penang): A "queue-worthy" institution where diners often line up before opening hours to experience its consistent quality. 

Nasi Ganja Ipoh (Ipoh): Renowned for decades for its addictive flavours and signature spice blends. 

Ikan Boulu Tanpa Tulang (Kota Kinabalu): Founded on the unique mission of making traditional milkfish accessible by carefully deboning every fish. 

Auntie Susie's Nasi Lemak (Negri Sembilan): A passionate venture born out of the founder's retrenchment in 2022, now serving a loyal following.

Empowering The Food Ecosystem 

For many merchants, the platform has been a vital engine for growth. Goreng Pisang Dengkil, for example, used the platform to recover from pandemic-era challenges and successfully opened a second outlet in 2025. Similarly, Johor Baru's Tahu X Tahu and Melaka's King Kunyit have successfully grown from humble stalls into recognised regional favourites through digital visibility. 

"Grab is more than a mobility platform; it is a companion for every traveller," said Grab Malaysia director of commercial and deliveries Tan Jiong Jian. 

"We are proud to use our technology to make every journey simpler and every meal seamless," he added. 

The launch was attended by senior officials from Tourism Malaysia, including chairman Datuk Manoharan Periasamy, alongside the official VMY2026 mascots, Wira and Manja.

-nst online.

1.3 bilion capaian digital promosi Malaysia

 

PETALING JAYA: Penyertaan lebih 100 pempengaruh dan pencipta kandungan dari 19 negara pada All Star Influencers Award (ASIA) 2025 di Kuala Lumpur, Ahad lalu, menjadi pemangkin kepada usaha kerajaan dalam menarik pelancong luar menerusi inisiatif mempromosikan negara secara digital selari dengan kempen Tahun Melawat Malaysia (TMM) 2026. 

Sejak beberapa bulan lalu, pempengaruh termasuk dari Malaysia, Indonesia, Thailand, Filipina, Singapura, Vietnam, India, Pakistan, Emiriah Arab Bersatu (UAE), Arab Saudi, Mesir, Jordan dan beberapa lagi menjelajah ke pelbagai destinasi pelancongan utama di seluruh negara, seperti Melaka, Sabah, Pulau Pinang, Kedah, Johor dan Sabah. 

Inisiatif ini dilihat cukup strategik dalam memperkenalkan khazanah dan budaya negara di mata dunia melalui sebaran kandungan dalam talian dengan pelbagai cara serta kreativiti. 

Melalui aktiviti penciptaan kandungan kreatif dan pelbagai cabaran digital, pempengaruh terbabit berjaya membawa lebih 1.3 bilion capaian digital tontonan di pelbagai platform media sosial, mengatasi rekod tahun lalu sebanyak 518 juta tontonan.

Penganjur ASIA 2025, Datuk Abd Rahman Soltan, berkata acara ini menjadi menjadi platform menggabungkan dunia digital dan pelancongan secara unik, sekali gus membuka peluang kepada bakat pempengaruh dari seluruh Asia dan Asia Barat untuk memperkenalkan keunikan Malaysia kepada global. 

"Lebih 1.3 bilion capaian digital tontonan membuktikan bahawa gabungan kreativiti digital dan promosi pelancongan mampu mencipta impak besar dalam memperluaskan jangkauan serta meningkatkan kesedaran terhadap destinasi dan budaya kita. 

"Ini menunjukkan gabungan kreativiti, teknologi dan sokongan bersepadu, kita boleh membawa Malaysia ke persada dunia digital dengan lebih berkesan. Kami percaya bahawa pengaruh digital kini memainkan peranan penting dalam membentuk imej negara dan membuka peluang baharu dalam industri pelancongan.

"Kami mahu ASIA 2025 menjadi ruang bagi pencipta kandungan untuk mengasah bakat, berkongsi inspirasi dan bersama-sama memajukan industri digital dan pelancongan di rantau ini," katanya ketika ditemui pemberita selepas pengumuman pemenang pada malam kemuncak ASIA 2025 di sini, Ahad lalu. 

Abd Rahman berkata, inisiatif diambil untuk menarik pelancong luar ke Malaysia melalui jalan media sosial dilihat sebagai langkah strategik memandangkan platform maya itu sedang menjadi tumpuan seluruh dunia ketika ini. 

"Tujuan kami memang untuk mempromosikan industri pelancongan di Malaysia. Jadi, saya fikir pintu utama negara ini penting supaya ramai pelancong dari luar negara nampak Malaysia. 

"Kalau kita tidak menggunakan produk sedia ada seperti media sosial yang paling disukai ramai buat masa ini, saya rasa itu suatu kerugian. Jadi, saya mengambil satu langkah untuk menggabungkan pempengaruh dari seluruh dunia. 

"Melalui acara ini, mereka ke Malaysia supaya dapat berkumpul dan menyediakan pelbagai kandungan berbeza dalam negara kita. Ini satu cara promosi yang agak berbeza," katanya yang turut menyasarkan penyertaan dari 30 negara untuk edisi akan datang. 

Malam kemuncak ASIA 2025 menyaksikan pelakon dan pempengaruh media sosial terkenal dari Vietnam, Cindy mengungguli anugerah utama, iaitu Pempengaruh Terbaik dengan membawa pulang hadiah wang tunai bernilai AS$15,000 (RM63,360), trofi dan tiket penerbangan ke Dubai, Emiriah Arab Bersatu (UAE). 

Cindy atau nama sebenar, Huỳnh Thị Diễm Mi, 24, berkata dia sama sekali tidak menjangka mampu merangkul kemenangan utama. 

"Saya tidak menjangka kemenangan ini. Terima kasih kepada semua pihak yang sudah memilih saya. Wang kemenangan ini saya akan manfaatkan untuk kegunaan keluarga terlebih dahulu," katanya. 

Cindy yang turut membawa pulang trofi Pencerita Terbaik pada malam kemuncak ASIA 2025 berkata, dia terbuka untuk bekerjasama dengan produksi di Malaysia. 

"Kalau ada tawaran dan sekiranya saya diberi peluang berlakon di Malaysia, saya sedia belajar Bahasa Melayu," katanya. 

Tempat kedua dirangkul pempengaruh dari Indonesia, Sheren Natalia yang membawa pulang trofi, wang tunai AS$15,000 (RM21,120) dan percutian ke Dubai. 

Pempengaruh Kemboja, Rainne Dara menduduki tempat ketiga dan membawa pulang wang tunia AS$3,000 (RM12,672) dan tiket penerbangan sama. 

Trofi bagi kategori Kulinari Terbaik menjadi milik pencipta kandungan dari Thailand, Pep Kemika yang tampil dengan video mencari makanan di Johor dan Pahang. 

Kategori Suntingan Terbaik dimenangi pempengarug Filipina, Herony yang banyak menghasilkan video dengan 'transition' berkualiti. 

Program jelajah ini bermula di Johor dan Pahang, Julai lalu, disusuli Melaka dan Selangor, Ogos lalu diikuti Pulau Pinang dan Langkawi, September lalu dan berakhir di Sabah pada pertengahan bulan ini. 

Program berskala besar ini mendapat sokongan pelbagai pihak termasuk Kementerian Pelancongan, Seni dan Budaya (MOTAC) melalui Tourism Malaysia. 

MOTAC bertindak sebagai rakan strategik utama dalam mempromosikan kempen TMM 2026 serta mengangkat industri pelancongan digital negara ke pentas antarabangsa.

-berita harian online.

PM mahu promosi TMM2026 dirancakkan secara digital

 

imej: Tourism Malaysia

KUALA LUMPUR: Datuk Seri Anwar Ibrahim berkata kerja mempromosikan Malaysia Tahun Melawat 2026 (TMM 2026) yang dikendalikan oleh Kementerian Pelancongan, Seni dan Budaya (MOTAC), tidak perlu lagi membabitkan rombongan besar. 

Sebaliknya, Perdana Menteri mahu ia dirancakkan secara digital. 

"Soal MOTAC, tentu dalam kegiatannya membuat beberapa libat urus dengan semua syarikat termasuk syarikat penerbangan, syarikat pelancongan lain, ejen pelancongan, hotel-hotel dan restoran. 

"Libat urus untuk mendengar pandangan mereka, untuk tingkatkan promosi termasuk secara digital. Sekarang ini banyak secara digital iaitu 70 peratus dan 30 peratus secara konvensional.

"Kerana tak perlu sangat kita bawa rombongan untuk mengajak (melawat Malaysia) tetapi melalui digital yang telah ditingkatkan," katanya pada sesi Waktu Pertanyaan Perdana Menteri (PMQT) di Dewan Rakyat, di sini, hari ini.  

Beliau menjawab pertanyaan Datuk Mas Ermieyati Samsudin (PN-Masjid Tanah) yang meminta kerajaan menyatakan tahap persediaan bagi menjayakan Tahun Melawat Malaysia 2026 dari segi promosi antarabangsa, pembabitan kerajaan negeri dan perbelanjaan.

Anwar turut menyinggung mengenai polemik terkait Pusat Pelancongan Islam (ITC) kononnya agensi dibawah MOTAC itu bakal dimansuhkan, termasuk status jawatan Ketua Pengarah ITC yang kosong sejak awal tahun ini. 

Setakat ini, beliau menegaskan tidak mendengar apa-apa berita kononnya ITC bakal dimansuhkan. 

Mengenai kekosongan jawatan Ketua Pengarah ITC pula, beliau memberi jaminan keputusan berhubung pelantikan akan dibuat dalam tempoh terdekat. 

"Jadi tentang pelantikan (Ketua Pengarah ITC), saya baru dimaklumkan sebenarnya akan dilakukan segera. Saya akan pastikan satu, dua hari ini keputusan dibuat. 

"Tapi tentang ITC (saya) tak begitu dengar (ia) akan dimansuhkan," katanya.

-berita harian online.

Govt Eyes RM200 Million From Homestay Sector

 

The government is setting its sights on generating RM200 million in revenue from Malaysia’s homestay sector in 2026, leveraging the momentum of Visit Malaysia Year 2026 (VM2026) to strengthen the country’s rural tourism and community-based economic ecosystem. 

Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi, who also heads the Rural and Regional Development Ministry, said the initiative reflects the government’s broader push to make homestays a key economic pillar and a symbol of Malaysian hospitality. 

“Homestays are the heartbeat that connects tourists with rural communities. They not only generate income but also preserve culture, strengthen unity and create new opportunities for the younger generation,” Ahmad Zahid said. 

Ahmad Zahid shared that the government is implementing 12 financing schemes and grants across multiple agencies to help operators upgrade facilities, improve guest experiences and increase competitiveness. 

“These initiatives enable operators to enhance the quality of their premises and enrich visitors’ experiences, ensuring sustainability and long-term growth for community-based tourism,” he said. 

To strengthen the ecosystem, he revealed that more than RM1.1 million has been allocated for rural road and community facility upgrades, improving accessibility and visitor infrastructure around homestay locations. 

On the international front, promotional efforts are being intensified through sales missions, trade exhibitions and tourism seminars in key markets, including Indonesia, China, South Korea, Japan, Vietnam and New Zealand. Digital channels such as jomhomestay.my and go2homestay.my have been developed to support marketing and booking initiatives. 

“These efforts are part of a coordinated strategy to position Malaysia’s homestay offerings as a sustainable, culturally immersive tourism product aligned with global travel trends favouring experiential tourism,” Ahmad Zahid said. 

He added that in line with the government’s commitment to inclusive growth, the ministry is empowering women entrepreneurs through the JELITA TVET and Homestay Operations Training Programmes, conducted by the Institute for Rural Advancement, providing Malaysian Skills Certificates Levels 2 and 3 in homestay entrepreneurship. 

“We want to ensure rural communities benefit directly from Malaysia’s tourism growth story while maintaining the authenticity that makes our destinations unique,” Ahmad Zahid said.

-Business Today.

Pempengaruh bantu kempen TMM 2026, sasar pulangan RM3.7 bilion

 

PETALING JAYA – Penglibatan pempengaruh media sosial tempatan dan antarabangsa khusunya dalam kempen Tahun Melawat Malaysia 2026 (TMM 2026) memberi pulangan ekonomi yang lumayan kepada industri terbabit. 

Ini kerana kata Menteri Pelancongan, Seni dan Budaya, Datuk Seri Tiong King Sing, menerusi penganjuran All Star Influencers Fam Trip 2025, ia sudah menjana lebih 620 juta tontonan di pelbagai platform media sosial. 

Sekali gus katanya, ia mengatasi pencapaian tahun lalu yang mencatatkan 518 juta tontonan sepanjang tahun.

“Angka tersebut jelas membuktikan kekuatan promosi digital dalam melonjakkan keterlihatan Malaysia di pentas antarabangsa. Malah, ia dijangka menyumbang pulangan ekonomi mencecah RM3.7 bilion kepada negara. 

“Gabungan promosi digital dan kekayaan budaya menjadikan Malaysia destinasi yang lebih berdaya saing.

“Pembabitan pempengaruh terutama menerusi program seperti ASIA2025 akan menjadi pemacu penting untuk mengembalikan kegemilangan sektor pelancongan negara,”katanya dalam satu kenyataan. 

Mengulas lanjut, King Sing berkata, program itu membawa seramai 30 pempengaruh terkemuka dari 12 negara. 

Antaranya Indonesia, Thailand, Vietnam, Filipina, Jepun, Korea, Pakistan, India, Kyrgyzstan, Kazakhstan, Singapura dan Malaysia bagi menjejaki destinasi pelancongan tempatan yang unik serta menarik. 

“Dalam era digital, pempengaruh memiliki pengaruh besar dalam mempromosikan destinasi pelancongan. 

“Kempen ini bukan sahaja memperkukuh jenama Malaysia di peringkat global, malah memberi pulangan ekonomi yang signifikan kepada industri pelancongan negara,” katanya. 

Siri jelajah ASIA2025 telah menyinggah ke Johor, Pahang, Melaka, Selangor dan Langkawi sebelum Pulau Pinang menjadi destinasi tumpuan minggu ini. 

Antara lokasi yang diterokai termasuk Rumah P. Ramlee, Bukit Bendera, Armenian Street serta menikmati hidangan ikonik Nasi Kandar. 

Program jelajah ASIA2025 akan berakhir di Sabah pada Oktober ini, sebagai penutup yang bakal menampilkan keindahan alam semula jadi dan kepelbagaian budaya Borneo.

-Kosmo Online.

Trip.com grows Malaysia support hub amid regional expansion

 

Trip.com has expanded its Malaysia Customer Support Center, two years after it was first established, making it a key hub in the company’s regional operations. 

The company has about 16,000 representatives across 16 support centres worldwide, providing 24/7 multilingual customer support. Most calls and chats related to flights and hotels are answered within 30 seconds.

The expanded centre handles 24/7 customer service, responding to most flight and hotel queries within 30 seconds

Since its establishment in 2023, the Malaysia Customer Support Center has grown tenfold and now supports a range of Trip.com products, playing a critical role in the platform’s regional operations. 

Ninety per cent of customer after-sales requests received responses within 30 minutes to one hour, with more than 85 per cent of incidents resolved on the first attempt. Trip.com currently holds a Trustpilot rating of 4.4 out of 5. 

Trip.com Group, founded 25 years ago, has prioritised a balance of technological innovation and human service. The expansion of the Malaysia Customer Support Center is part of the group’s regional growth strategy. 

“Automation enhances speed and efficiency, but at Trip.com we never lose sight of the human touch,” said Arvin Singh, senior service manager of Trip.com Malaysia. “As a fully Malaysian team, we have the expertise – from local languages to cultural nuances – needed to better understand our customers and their needs. By combining this with cutting-edge technology, we’re able to provide personalised, effective solutions and help our customers feel truly supported.” 

Stephane Thong, general manager of Trip.com Malaysia, said, “Malaysia and South-east Asia are among our most important markets, contributing to the company’s steady growth performance. Expanding our customer service operations here reflects our long-term vision of making Malaysia a hub not only for customer support, but in driving travel innovation, talent development, and collaboration with local industry partners. We see tremendous potential in strengthening the local tourism ecosystem, attracting more international visitors, and ensuring that every traveller who engages with Trip.com enjoys a seamless and memorable journey.” 

She added: “With Visit Malaysia Year 2026 just around the corner, Trip.com remains strongly committed to supporting the country’s tourism ambitions. Through our platform, we aim to amplify Malaysia’s visibility on the global stage and enhance the travel experience for all.”

-TTG Asia.

Seminar Pemasaran Digital Homestay Malaysia 2025

 

TEMERLOH, PAHANG – Seminar Pemasaran Digital Homestay Malaysia telah diadakan selama empat hari, dari 8 hingga 11 September 2025, di Kampungstay Desa Murni, Temerloh, Pahang. Seminar ini dianjurkan oleh Persatuan Pengusaha Homestay Malaysia (PPHM) dengan sokongan penuh dari Tourism Malaysia.

Majlis perasmian seminar telah disempurnakan oleh En. Mohd Roslan Abdullah, Pengarah Kanan Bahagian Pembangunan Pakej, Tourism Malaysia.

Tujuan utama seminar ini adalah untuk memberikan pendedahan menyeluruh kepada pengusaha homestay mengenai strategi pemasaran digital terkini.

Antara objektif yang dicapai termasuk:

> Membina dan memuat naik reka bentuk pakej-pakej homestay ke portal rasmi go2homestay.my.

> Memberi pendedahan mengenai penetapan harga pakej yang sesuai dengan pasaran dan sasaran pelanggan.

> Membimbing peserta dalam penyediaan dan kemaskini pakej homestay yang lebih menarik dan kompetitif.

> Membiasakan peserta dengan platform digital seperti media sosial, laman sesawang, dan OTA untuk promosi dan tempahan.

> Mengadakan lawatan produk sebagai pendedahan praktikal terhadap contoh amalan terbaik.

Acara ini merangkumi bengkel dan sesi hands-on di mana para peserta belajar untuk memuat naik bahan promosi dan pakej ke laman web go2homestay.my.

Majlis penutup dan penyampaian sijil kepada peserta telah disempurnakan oleh En. Farrid bin Saidu, Pengarah MOTAC Pahang. Program ini dianggap berjaya dalam mencapai objektifnya dan turut menyumbang kepada usaha memperkukuh jenama Homestay Malaysia menjelang Tahun Melawat Malaysia 2026 (VMY2026).

-Kampungstay Desa Murni.

ASEANTA unveils new initiatives to promote ASEAN tourism

 

Tourism awards and a digital microsite were launched in Jakarta to promote collaboration among ASEAN member countries and expand travel opportunities across the region

The ASEAN Tourism Association (ASEANTA) has launched two initiatives to mark ASEANTA Day 2025 in Jakarta on August 8, 2025. 

The launch of the 39th ASEANTA Tourism Awards, themed Promoting Unity, Creativity & Excellence in Southeast Asian Tourism, and the Discover ASEAN microsite, a digital travel platform, aims to expand tourism opportunities in ASEAN member countries. 

Eddy Krismeidi, ASEANTA president, stated the initiatives reflected ASEANTA’s response to current tourism challenges and its readiness to capture future opportunities: “These initiatives reflect our determination to recover, innovate, and thrive.” 

He said the ASEANTA Tourism Awards, now in its 39th edition, have long served as a platform to recognise the best of ASEAN tourism, from community-based initiatives to large-scale innovations in marketing, sustainability and service excellence. Registration is open until October 31, 2025, and winners will be announced at the ASEAN Tourism Forum 2026 in the Philippines. 

The Discover ASEAN microsite is a digital travel booking platform developed by ASEANTA in collaboration with AirAsia. 

“This microsite curates essential and inspiring content, ranging from culinary experiences, culture, and interesting destinations to verified immigration links and the latest travel information,” he shared. 

The microsite was co-developed by Move in collaboration with the ASEAN Secretariat and is accessible via the Move app’s homepage. It features recommendations on food, culture and destinations across ASEAN member countries, alongside verified travel requirements, links to official immigration websites, and up-to-date health and safety guidelines. 

Yizhen Fung, head of strategic partnership at AirAsia Move, shared: “The Discover ASEAN (microsite) serves three objectives. The first is to involve by offering trusted, up-to-date travel requirements across ASEAN member countries, including links to the official websites of the immigration departments of each ASEAN member country. 

“The second is to inspire through curated recommendations showcasing gastronomic nature, cultural and wellness attractions of each Asian country. To this end, we are very grateful for the support of the ASEAN secretariat for letting us draw our content from the official tourism website of ASEAN.” 

As for the third objective, Fung said it was to include smaller towns and communities by connecting them to travellers alongside major cities and tourist spots, helping to boost their local economies. 

Indonesia’s deputy minister of tourism, Ni Luh Puspa, said: “The Indonesian Ministry of Tourism is proud to welcome ASEANTA’s initiative to launch the programme on ASEAN Day. 

“As one of the region’s leading tourism destinations, we fully support this joint initiative to strengthen ASEAN’s shared identity and unlock greater opportunities for collaboration. Let us inspire more travellers to explore what makes our region vibrant, diverse, and united.” 

Ni Luh also expressed the ministry’s interest in linking its official website, Indonesia.travel, to the microsite.

-TTG Asia.

Aplikasi Experience Jerai Hill Dilancar, Beri Kemudahan Kepada Pengunjung Gunung Jerai

 

Alor Setar / 23 Mac 2025 - Menteri Besar Kedah, YAB Dato' Seri Haji Muhammad Sanusi Md Nor hari ini melancarkan aplikasi Experience Jerai Hill, bagi memberi lebih banyak kemudahan kepada orang ramai yang berkunjung ke Gunung Jerai.

Menurut Ketua Pegawai Eksekutif Perbadanan Kemajuan Negeri Kedah (PKNK), Dato' Wira Isahak Murat, aplikasi itu dibangunkan pihaknya setelah mendapati sambutan terhadap destinasi pelancongan popular itu kian menggalakkan. 

Selain itu katanya, inisiatif itu merupakan sebahagian daripada usaha PKNK untuk menjadikan Gunung Jerai sebagai destinasi pelancongan utama di utara tanah air.

"Secara ringkasnya, orang ramai boleh  menggunakan aplikasi ini untuk melakukan sebarang urusan berkaitan pelancongan di Gunung Jerai seperti tempahan bilik di The Jerai Hill Resort, selain urusan meletak kereta di kaki gunung.

"Selain itu, mereka juga boleh membuat tempahan untuk pelbagai aktiviti yang disediakan di The Jerai Hill Resort termasuk 'sky bike', selain membuat tempahan makanan mengikut selera masing-masing," katanya selepas mengiringi Menteri Besar melancarkan aplikasi tersebut dalam satu majlis diadakan di Ukir Mall, dekat sini.

Dato' Wira Isahak Murat menambah, usaha membangunkan aplikasi itu merupakan sebahagian daripada usaha PKNK untuk memberi perkhidmatan terbaik kepada para pelancong bersempena Tahun Melawat Kedah 2025.

"Sebenarnya kami memiliki banyak lagi perancangan untuk menjadikan Gunung Jerai sebagai destinasi pelancongan utama di utara Malaysia. Antaranya, kami memiliki perancangan untuk  menambah jumlah bilik di Jerai Hill Resort berikutan permintaan yang sangat menggalakkan.

"Malah pada tahun depan, para pengunjung dijangka boleh merasai pengalaman 'glamping' di Gunung Jerai. Dalam masa sama, kami turut menaik taraf kemudahan-kemudahan di situ termasuk pertambahan tandas, turapan jalan lebih baik serta penelitian terhadap aspek kebersihan agar para pengunjung memperolehi kenangan indah setiap kali berkunjung ke Gunung Jerai," katanya.

Experience Jerai Hill dijangka dapat dimuat turun oleh pengguna android dan iOS tidak lama lagi dengan usaha sedang dijalankan PKNK untuk mengembangkan lagi aplikasi tersebut kepada produk-produk pelancongan lain di sekitar Gunung Jerai, agar lebih banyak manfaat dapat diperolehi pengguna serta pengusaha pelancongan setempat.

-Kedah Tourism.

Malaysia Airlines and Google Forge Collaboration to Boost Tourism Driven by Digitalisation

 

KLIA, 13 March 2024 – Malaysia Airlines is thrilled to unveil an innovative collaboration with Google, designed to accelerate Malaysia's ascent as a top-tier tourism destination while driving digital evolution within the aviation sector. This dynamic partnership represents a significant milestone in Malaysia Airlines' quest towards digitalising its commercial advancement to stimulate growth and demands from key markets, solidifying its dedication to establishing Malaysia as a central hub for international travellers. 

By teaming up with Google, Malaysia Airlines intends to harness cutting-edge AI and digital technologies to enhance its commercial operations, streamline processes, and provide tailored experiences to travellers. This collaboration aims to foster ongoing growth and innovation across various critical product domains, encompassing Google Pay, Google Flights, and AI-powered marketing solutions, enabling it to cultivate a holistic ecosystem that prioritizes seamless customer experience. 

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group said "We are excited to embark on this transformative commercial journey with Google to strengthen our reach and capability by tapping into international markets. As the national flag carrier, we are deeply committed to driving the growth of tourism and fostering economic development in our country. By harnessing the power of Google's technology innovation and expertise, we are confident that we can unlock new opportunities, elevate the travel experience, and strengthen Malaysia's position as a leading tourism hub in the region, aligning with the Government's vision for Visit Malaysia Year 2026 (VMY2026).” 

“Malaysia's tourism sector is poised for significant growth, and Google is committed to supporting Malaysia Airlines in capitalising on this opportunity. We're thrilled to embark on this journey and explore what we can do more together this year.” said Farhan Qureshi, Google Malaysia, Pakistan & Frontier Markets Managing Director. 

With travel demand on the rise to surpass pre-pandemic levels, the airline also plans to leverage innovative solutions to fuel its growth and marketing channels, positioning the airline for substantial network expansion plans this year. Through Google's AI-powered Performance Max, it will enable Malaysia Airlines to optimise its marketing campaigns, ensuring increased reach, relevance, and ROI in an increasingly competitive travel market.

-Malaysia Airlines.

Tourism Malaysia Launches First-Ever 24-Hour Live Flash Ssles Campaign On Facebook

 

KOTA KINABALU, 8 March 2024 – In pioneering the digital transformation for the Cuti-Cuti Malaysia Travel Fair, Tourism Malaysia unveils a 24-hour live flash sales campaign spotlighting a selection of 58 holiday packages catering to various budgets offered by over 29 esteemed travel agents from Sabah and Labuan, including Malaysia Aviation Group, on its Facebook platform starting at 8.00 p.m. (GMT +8) today.

Set to redefine the landscape of travel promotion, this groundbreaking “Bah! Cuti-Cuti Malaysia Online Bundle Travel Fair 2024” is broadcasted from a state-of-the-art green studio in Penampang and jointly organised in collaboration with the Malaysian Association of Tour and Travel Agents (MATTA) Sabah, Malaysian Inbound Chinese Association (MICA), Sabah Tourist Association (STA), Malaysian Chinese Tourism Association (MCTA) and Malaysia Aviation Group (MAG).

This two-day event aims to highlight the enchanting tourist destinations in Kudat District, West Coast, inland or interior parts of Sabah, including Sandakan, Tawau, and Labuan, inviting visitors to explore Malaysia's diverse landscapes and cultural heritage. Apart from exciting interactive quiz sessions, Tourism Malaysia also features six inspirational speakers to provide comprehensive perspectives on the offerings of Sabah and Labuan.

Among them is Ron Pudin of the Sabah Bird Association, shedding light on birding in Sabah; Mr Alexander Yee, delving into turtle conservation efforts; Dr Wong Siew Te, an authority on Borneo Sun Bear conservation; Julinus Jeffrey Jimit of Sabah Tourism Board, offering insights into Community Based Tourism initiatives; Mahathir Abd Hamid of Labuan Corporation, discussing the attractions of Labuan Island; and Monica Chin of Malaysian Scuba Diving Association, elucidating on the wealth of underwater treasures through "Sabah & Labuan 101 Dive Treasures".

Director General of Tourism Malaysia, said: “In today's digital age, we are witnessing a significant shift in how we promote travel. With platforms like Facebook, Instagram, and TikTok, travel agencies can now reach global audiences more efficiently and affordably.

“I am thrilled to see the enthusiastic participation of attendees and industry leaders here today. Together, we are stepping into a new era of online travel promotion. Tourism Malaysia recognises the importance of digital promotion, allowing us to showcase Malaysia's beauty to the boundless world in innovative and inspiring ways.”

The “Bah! Cuti-Cuti Malaysia Online Bundle Travel Fair 2024” transcends conventional destination showcases, standing as a testament to innovation and collaboration, highlighting the collective ability to forge a new chapter in community growth and mutual prosperity.

-Tourism Malaysia.

Tourism Malaysia sambut baik penganjuran Anugerah ASIA 2023

 

KUALA LUMPUR : Lembaga Penggalakan Pelancongan Malaysia (Tourism Malaysia) menyambut baik usaha yang diperkenalkan Aston Creative bagi memberi penghargaan kepada penghasilan kandungan kreatif terbaik dalam kalangan pempengaruh media sosial menerusi penganjuran All Asia Influencers Award 2023 (ASIA 2023) yang diadakan baru-baru ini.

Menurut Ketua Pengarahnya, Datuk Dr Ammar Abd Ghapar, kehadiran pempengaruh media sosial dari Malaysia, Vietnam, Indonesia, Thailand, Taiwan dan Filipina dalam sebuah acara di sini baru-baru ini dilihat mampu memberi impak positif kepada pelancong luar untuk melancong ke Malaysia.

“ASIA 2023 berjaya menjadi platform terbaik untuk memasarkan Malaysia sebagai sebuah destinasi yangteru nggul di rantau ini. Di sini saya ingat merakamkan ucapan tahniah kepada Aston Creative kerana tampil dengan idea yang cukup hebat sekali gus memperkenalkan lokasi dan produk yang kita miliki.

“Melihat penganjuran di ASIA 2023, saya amat berbangga sekali kerana penganjur turut berjaya mencapai lebih 130 juta tontonan menerusi tanda pagar #AllStarInfluencersAward2023 dalam tempoh kurang seminggu sejak program itu berlangsung.

“Bayangkan daripada jumlah itu kita ambil 10 peratus pengguna media sosial datang melancong ke Malaysia, ia sudah mencapai target kami di Tourism Malaysia yang menyasarkan 16.1 juta pelancong (antarabangsa) pada tahun ini.

“Bagaimanapun perkara itu tidaklah semudah yang dibayangkan, tetapi saya percaya menerusi jumlah itu ia berjaya mencapai target untuk memberi kesedaran kepada pelancong luar mengenai pengalaman yang bakal mereka nikmati apabila melancong ke sini,”katanya.

Menurut Ammar, menariknya lagi mengenai penganjuran program itu adalah pendekatan setiap pempengaruh media sosial yang menggunakan bahasa masing-masing dalam berkongsi keindahan di negara ini.

“Apa yang saya nampak melalui program ini adalah setiap pempengaruh menggunakan bahasa masing-masing dalam menceritakan segala aktiviti dan program yang dilakukan di Malaysia kepada penduduk mereka.

“Dalam masa sama, penganjur juga berjaya menyebarkan keindahan bumi Malaysia kepada lebih ramai penduduk di rantau Asia apabila mereka membawakan beberapa wakil pempengaruh dari luar negara.

“Tidak dapat dinafikan media baharu mentransformasikan kehidupan kita. Jadi dunia digital menjadi semakin kuat hari ini sekali gus kita patut mengambil peluang ini untuk menarik lebih ramai pelancong terutama golongan muda.

“Bagaimanapun media konvensional tetap menjadi keutamaan dalam beberapa hal kerana tidak semua perkara sesuai di platform digital semata-mata kerana kami mempunyai khalayak sasaran yang kami ingin capai,”katanya.

Terdahulu pempengaruh media sosial dari Indonesia, Ahieb Reborn memenangi anugerah utama kategori Pempengaruh Media Sosial Terbaik di All Asia Influencers Award 2023 (ASIA 2023) yang berlangsung di Zepp Kuala Lumpur baru-baru ini.

Kemenangan ini membolehkan Ahieb membawa pulang hadiah utama sebanyak RM47,300 dan trofi.

Kategori Pencipta Kandungan Terbaik pula dimenangi pempengaruh dari Filipina, Kissa Eats yang berjaya membawa pulang hadiah sebanyak RM23,600 dan trofi.

Bagi kategori Suntingan Terbaik dimenangi Hermansyah dari Indonesia yang berjaya memenangi hadiah wang tunai RM14,200 beserta trofi.

Penyampai Cerita Terbaik pula dimenangi Tikaolaa (Indonesia) dan trofi Pilihan Orang Ramai dibawa pulang oleh Syellaisk (Indonesia).

Asia 2023 anjuran Aston Creative yang diperkenalkan Pengarah Datuk Abd Rahman adalah satu acara khas yang mengumpulkan pempengaruh media sosial terkenal dari seluruh Asia termasuk Malaysia dengan matlamat utama mempromosikan Malaysia menerusi penghasilan kandungan kreatif.

Sebanyak 13 anugerah disampaikan malam tadi menerusi kategori penghasilan kandungan kreatif terbaik sempena dengan empat hari berlangsung acara berkenaan.

-utusan online.

Tourism Malaysia Launches "Let's Go MRXD Season 2" In The Metaverse

 

KUALA LUMPUR, 29 September 2023 - Tourism Malaysia makes its first foray into the realm of metaverse by launching “Let’s Go MRXD Season 2”, featuring Thomas Kok, aka Mr Xiao Dong (MRXD), a multi-talented Malaysian artiste in the online gaming platform, Spatial in partnership with Colorverse, WebTVAsia and Prodigee Asia Talent.

This latest collaboration, which is inspired by the production of the "Let's Go MRXD Season 1” travel vlog in Mandarin earlier this year, highlights Thomas’s adventure with his classic Kenari in exploring the northern states of Malaysia to connect with locals with his storytelling, coffee and music, using the reality show concept.

Set to be unveiled in October, “Let’s Go MRXD Season 2” will further explore Thomas’s journey to the central and southern states of Malaysia, including Negeri Sembilan, Melaka, Johor, Pahang, Selangor, Putrajaya, and Kuala Lumpur, with the adoption of detailed mapping and Web 3.0 technology.

The audience will be transported to experience Malaysia via 12 iconic attractions in the additional Mini Malaysia featured in the mini-games, including Penang Bridge, Cameron Highlands, Kellie’s Castle, Batu Caves, Church of the Visitation & Seremban Train Station, Red Square in Melaka, KL & Petronas Twin Tower in Kuala Lumpur, Floating Mosque in Kuala Perlis, Crystal Mosque/Sea Turtle in Terengganu, Tanjung Piai in Johor and Wau Bulan in Kelantan as they accomplish several tasks in a virtual world. Besides that, there is also a public space for live events for the Meet and Greet session with Thomas in the metaverse, and lucky fans may stand a chance to win tickets to tourist attractions.

Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, said: “Tourism Malaysia recognises the value of harnessing cutting-edge technologies such as in the metaverse platform to reach new audiences in innovative ways, including Millennials and Gen Z from around the world.”

“The virtual experience offers users the chance to engage within the digital realm, replicating the sensation of being physically present at the destinations. Furthermore, this immersive journey promises high-quality introductions and meaningful interactions with diverse individuals.”

“Let’s Go MRXD Season 2” was launched today in conjunction with the Malaysia Digital Content Festival held from 27 September to 1 October 2023 at the Kuala Lumpur Convention Centre, organised by the Malaysia Digital Economy Corporation (MDEC).

Visitors can look forward to immersing themselves in the novel experience of navigating the Malaysian metaverse via virtual reality (VR) at the Colorverse booth on-site. The first 50 participants each day will receive a special gift sponsored by La Estephe. Colorverse will be at booth 7F065 in the Hall 7 at Level 3.

-Tourism Malaysia.