Tourism Malaysia Strengthens Tourism Ties With Jilin Province, China

 

PUTRAJAYA, 13 October 2026 – The Director General of Tourism Malaysia, Mr. Mohd Amirul Rizal Abdul Rahim, accompanied by Ms. Noriah Jaafar, Senior Deputy Director, International Promotion Division (Asia & Africa), received a courtesy visit from a delegation from Jilin Province, China.

The delegation was led by Mr. Sun Guangzhi, Director of the Jilin Provincial Department of Culture and Tourism, accompanied by Mr. Fan Min, Director of the International and Hong Kong, Macao and Taiwan Affairs Division, and other delegation members.

The meeting focused on tourism exchanges between Malaysia and Jilin Province, including tourist arrivals and potential collaboration in promoting tourism attractions in both destinations.

During the discussion, the Jilin delegation highlighted the province's unique tourism experiences across all four seasons. The Director General welcomed the exchange of insights and expressed interest in exploring future tourism promotional initiatives in Jilin Province.

The visit reflects Tourism Malaysia's continued commitment to strengthening tourism cooperation and fostering closer ties between Malaysia and China.

-Tourism Malaysia.

Inaugural Flight From Haikou, China To Penang By Hainan Airlines

 

PENANG, 11 October 2026 | Tourism Malaysia welcomed the inaugural arrival of Hainan Airlines flight HU477 from Haikou, Hainan, China, at Penang International Airport at 8.45 p.m.

The service, operated by a Boeing 737 MAX 8 aircraft with a seating capacity of 110 passengers, establishes direct air connectivity between Haikou and Penang. Operating twice weekly on Wednesdays and Sundays, the route is expected to enhance tourism accessibility and attract more visitors from Hainan and surrounding regions to Penang and Northern Malaysia.

The welcoming ceremony was attended by YB Wong Hon Wai, Penang State EXCO for Tourism and Creative Economy; Mdm. Nuwal Fadhilah Ku Azmi, Senior Director of International Promotion Asia/Africa, Tourism Malaysia; and Mr. Ooi Chok Yan, CEO of Penang Global Tourism, Ms Huang Lishu Consul from the Consulate General of the People’s Republic of China in Penang alongside representatives from Malaysia Airports Holdings Berhad (MAHB) and Hainan Airlines.

The inaugural flight marks a significant step in strengthening air connectivity between China and Malaysia, while supporting tourism growth and promoting Penang as an international travel destination.

-Tourism Malaysia.

Sabah boosts efforts to attract Chinese tourists ahead of Visit Sabah 2027

 

KOTA KINABALU: Sabah is stepping up efforts to attract more Chinese tourists ahead of Visit Sabah 2027, Tourism, Culture and Environment Minister Datuk Jafry Ariffin said. 

"China remains an important tourism market for Sabah. 

"As we strengthen air connectivity, our destination marketing must also reach travellers through the platforms they use to discover and plan their holidays. 

"More flights mean more visitors, and more visitors mean more opportunities for our tourism industry and local communities," he said. 

During a week-long visit to China to promote the state and strengthen air links, Jafry and his delegation visited Chongqing, Guiyang, Anshun and Shanghai. 

The visit included meetings with airlines, tourism industry players, business representatives, cultural groups and RedNote (Xiaohongshu).

Jafry said Chongqing Airlines operated three direct flights a week to Sabah, while more flights between Sabah and Shanghai would be available by year-end as China Eastern Airlines and Spring Airlines planned to increase their flight schedules. 

As of press time, Kota Kinabalu also had direct scheduled air connectivity with several destinations in China, including Beijing, Guangzhou, Hangzhou and Shenzhen, as well as Hong Kong. 

"A direct flight opens the door, but we must give people a reason to keep travelling. 

"That is why we are bringing tourism, culture, music, media and business together. 

"Better connectivity creates opportunities across our tourism industry, from hotels and tour operators to restaurants, attractions and local businesses," Jafry said. 

He added that the Sabah delegation also promoted tourism, culture, music and industry exchanges, with Malaysian singer Shila Amzah taking part in the programme in Guiyang. 

Visitors from China accounted for 578,681 of the 1.1 million international arrivals to Sabah in the first eight months of 2026, an increase of 21.6 per cent compared with the same period last year. 

Sabah also sought to strengthen its digital presence in China, with more than 10 million searches related to the state recorded on RedNote. 

Among the platform's popular Sabah-related searches were sunsets, mountains, seas and fresh seafood. 

"This is a very encouraging indication for Sabah. The interest is already there, and our focus now is to turn that interest into actual visits. 

"We want more Chinese travellers to experience Sabah for themselves, from our spectacular sunsets and Mount Kinabalu to our islands, fresh seafood, wildlife and diverse cultures."

-nst online.

Tourism Malaysia Launches "Taste Of Malaysia – Flavours Of Penang" With Shangri-La Qiantan, Shanghai

 

SHANGHAI — Tourism Malaysia Shanghai, in collaboration with Shangri-La Qiantan, Shanghai, organised the “Taste of Malaysia – Flavours of Penang” Food Festival, taking place from 21 to 31 August 2026, as part of the continued efforts to promote Malaysia’s diverse culinary culture and support Visit Malaysia 2026–2027 (VM2026–2027). 

The event is jointly supported by the Malaysia External Trade Development Corporation (MATRADE) and the Palm Oil Research and Technical Service Institute of the Malaysia Palm Oil Board (MPOB) to bring the authentic flavours and multicultural heritage of Penang, which is widely regarded as Malaysia’s food capital, to Shanghai and allow local food enthusiasts to experience the unique allure of Malaysia first-hand. 

The opening ceremony was officiated by Mr. Aaron Gan, Director of Tourism Malaysia Shanghai, and Mr. Dexter Cheng, General Manager of Shangri-La Qiantan. Distinguished guests, including local tourism partners and media representatives, will experience Malaysia’s vibrant culture and culinary heritage through a buffet tasting session and a hands-on batik-making activity. 

“Taste of Malaysia – Flavours of Penang” is not only a feast for the palate but also a significant platform for cultural exchanges between China and Malaysia. Penang’s food culture, shaped by centuries of culinary wisdom from Malay, Chinese, Indian, and Eurasian communities, tells a story of migration, fusion, and tradition. This allows guests to explore Malaysia’s tourism highlights, local customs, and world-class hospitality while savouring its diverse cuisine. 

The food festival welcomed two distinguished guest chefs from Malaysia: Chef Azhar bin Bah and Chef Lim Chang Wei. Chef Azhar brings over 26 years of culinary experience, having represented Penang in numerous international food promotions and cooked for Malaysian dignitaries. Chef Lim is highly regarded for his expertise in traditional Nyonya cuisine and his dedication to preserving Peranakan culinary heritage. Together, the two chefs will present a curated selection of Penang’s signature delicacies, offering guests an authentic taste of Nanyang flavours. 

The strong and growing interest in Malaysia among Chinese travellers is further reinforced by encouraging visitor arrivals and the expansion of air connectivity between China and Penang. From January to June 2026, Malaysia recorded 2.6 million visitor arrivals from China, representing a 17.6 per cent increase compared with 2.2 million visitor arrivals from the same market during the corresponding period last year. 

This growing interest is further supported by approximately 69 flights per week from various cities in China to Penang, operated by Shanghai Airlines, Juneyao Air, China Southern Airlines, as well as to strengthen new flights and routes from China. With convenient air connectivity of 771 weekly flights from China to Malaysia, Chinese travellers can enjoy easier access to Malaysia and discover its renowned culinary offerings, vibrant cultural heritage, and distinctive island charm. 

As VM2026–2027 gains momentum into 2027, Tourism Malaysia reaffirms its commitment to deepening engagement with the Chinese market through high-quality culinary and cultural events. Such initiatives not only showcase Malaysia’s diverse culinary heritage, but also strengthen destination awareness and encourage more Chinese travellers to discover Malaysia, particularly Penang, as a destination offering rich culinary experiences, vibrant cultures, and warm Malaysian hospitality.

-Tourism Malaysia.

ASEAN-China Tourism Dialogue 2026: Forging Stronger Ties, Unlocking New Opportunities

 

Langkawi took centre stage as Malaysia hosted the ASEAN–China Tourism Dialogue 2026, bringing together tourism leaders, industry players and key stakeholders from across ASEAN and China.

Officially launched by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, the high-level dialogue was also graced by the presence of distinguished VIPs, including YB Tuan Chiew Choon Man, Deputy Minister of Tourism, Arts and Culture; YBhg Dato’ Shaharudin Abu Sohot, Secretary General of Ministry Tourism, Arts and Culture; and Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. The dialogue explored strategic opportunities to advance sustainable tourism, digital transformation, regional connectivity and stronger people-to-people exchanges.

Held in conjunction with the dialogue, the Malaysia–China Tourism Dialogue and ASEAN–China Business Networking Session further strengthened bilateral and regional partnerships, culminating in the signing and exchange of Memorandum of Understanding (MoUs) and business cooperation agreements between Malaysian and Chinese tourism stakeholders.

The programme also featured the ASEAN–China Business Networking Session, providing a valuable platform for tourism businesses and industry players from both regions to forge strategic partnerships, explore new commercial linkages and unlock emerging market opportunities.

To conclude the programme, delegates were taken on a technical visit to Kilim Geoforest Park, Langkawi Craft Complex and a Langkawi Sunset Cruise, showcasing Langkawi’s distinctive ecotourism, rich cultural heritage and diverse experiential tourism offerings.

As Malaysia continues to advance the objectives of Visit Malaysia 2026, these strategic collaborations play a vital role in strengthening Malaysia’s position as a preferred destination while fostering greater tourism connectivity between ASEAN and China.

-Tourism Malaysia.

Malaysia Airlines’ Inaugural Direct Flight From Changsa (CSX) To Kuala Lumpur (KUL) – MH521

 

Tourism Malaysia and Malaysia Airlines welcomed the inaugural direct flight operated by Malaysia Airlines between Changsha, China, and Kuala Lumpur International Airport (KLIA), marking another milestone in strengthening air connectivity between Malaysia and China.

Malaysia Airlines officially commenced its daily scheduled service between Changsha and Kuala Lumpur on 9 July 2026, operating a Boeing 737 MAX 8 with a seating capacity of 180 passengers. The inaugural flight, MH523, departed Changsha Huanghua International Airport (CSX) at 2:05 a.m. local time and arrived at Kuala Lumpur International Airport (KLIA) at approximately 6:45 a.m., establishing a new direct air link between the two cities.

To commemorate the inaugural service, Tourism Malaysia hosted a welcome reception for arriving passengers at KLIA. The reception was led by Mr. Samuel Lee, Deputy Director General (Promotion II) of Tourism Malaysia, together with representatives from Malaysia Airlines. Arriving passengers were presented with goodie bags and were welcomed by the VM2026 mascots, Wira and Manja.

The commencement of the daily Changsha–Kuala Lumpur service strengthens Malaysia's direct air connectivity with China and provides additional capacity to facilitate travel between the two destinations. The new route is expected to increase visitor arrivals from the Chinese market and complement Tourism Malaysia's ongoing market engagement and destination promotion initiatives under the VM2026 campaign.

-Tourism Malaysia.

New Air Link Strengthens Connectivity Between Dalian And Kuala Lumpur Via China Eastern Airlines

 

KUALA LUMPUR, 23 June 2026 | Tourism Malaysia today welcomed the arrival of inaugural flight MU7707 from Dalian, Liaoning Province, via Nanjing, China, marking another important milestone in strengthening air connectivity between Northeast China and Malaysia. Operated by China Eastern Airlines, the flight safely arrived at Kuala Lumpur International Airport (KLIA) at about 6:25 a.m.

The daily scheduled flight is operated by an Airbus A320 Neo with seat capacity of 163 passengers, enhancing travel convenience and expanding access to Malaysia for the Northern Chinese market. It links Dalian (DLC) and Kuala Lumpur (KUL) via Nanjing (NKG), providing travellers from Dalian with a seamless one-stop connection through Nanjing Lukou International Airport before continuing onward to Kuala Lumpur. 

The welcoming ceremony was led by Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, together with Mdm. Nuwal Fadhilah Ku Azmi, Senior Director of Tourism Malaysia, Mr. Xiang Ming, General Manager of China Eastern Airlines (Kuala Lumpur Branch) and representatives from Malaysia Airports Holdings Berhad (MAHB).

To mark the occasion, Tourism Malaysia welcomed arriving passengers with souvenir goodie bags and appearances by the VM2026 mascots, Wira and Manja, showcasing Malaysia's warm hospitality.

-Tourism Malaysia.

Malaysia Tourism Sales Mission To China

 

CHINA, 15 April 2026 - Tourism Malaysia successfully concluded its Sales Mission in Xiamen, China, marking the final destination of its multi-city engagement and reaffirming its commitment to strengthening tourism cooperation between Malaysia and China.

The programme in Xiamen was officiated by Mr. Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia. Also in attendance were three state tourism Excos: YB Leong Yu Man (Pahang), YB Loh Sze Yee (Perak), and YB Nicole Tan Lee Koon (Negeri Sembilan), highlighting the continued importance of bilateral tourism ties between both countries. Dato’ Dr. Angie Ng Wai Sam, Board Member of Tourism Malaysia, was also present during the exhibition.

A total of 86 sellers and exhibitors participated in the mission, representing hotels and resorts, travel agencies, product owners, government agencies, State Tourism Organisations, MM2H representatives, financial institutions, healthcare providers, and airlines. Presentations by the State Tourism Organisations of Perak, Penang, Pahang, Sarawak, Selangor, and Negeri Sembilan showcased Malaysia’s diverse and appealing tourism offerings. The event attracted approximately 150 representatives from Chinese travel trade companies, demonstrating sustained interest in Malaysia as a preferred destination.

In conjunction with the programme, Mr. Samuel Lee held a series of strategic engagements with key stakeholders, including local tourism authorities, industry associations, and airline partners, aimed at enhancing collaboration, addressing current challenges, and exploring opportunities to further improve connectivity and market access.

As the concluding destination of the Sales Mission, Xiamen marked a successful ending of Tourism Malaysia’s efforts to strengthen partnerships, promote integrated tourism offerings, and drive travel demand from China to Malaysia.

-Tourism Malaysia.

Malaysia Strengthens China Connectivity With New Chongqing-Penang Route Ahead of Visit Malaysia 2026

 

PENANG — Malaysia’s connectivity with China continues to strengthen with the arrival today of Chongqing Airlines’ inaugural direct flight from Chongqing to Penang, marking a significant enhancement in air access from Western China in support of the Visit Malaysia 2026 (VM2026) campaign.

The inaugural service arrived at Penang International Airport from Chongqing Jiangbei International Airport, marking the commencement of direct connectivity between Chongqing and Penang.

The service operates four times weekly on Mondays, Wednesdays, Fridays and Sundays using a B738 aircraft with a seating capacity of 165 passengers per flight. This new route enhances accessibility from Western China, supporting tourism growth while strengthening bilateral travel and business exchanges between the two destinations.

-Tourism Malaysia.

Malaysia Airlines expands China network, adds Shenzhen & Changsha

 

KUALA LUMPUR: Malaysia Airlines Bhd will launch two new destinations in China namely Shenzhen and Changsha as well as resume services to Fukuoka, Japan from Kuala Lumpur between July and September this year. 

Parent company Malaysia Aviation Group (MAG) president and chief executive officer (CEO) Captain Nasaruddin A. Bakar said the new routes will be operated using its Boeing B737-8 aircraft. 

He added that the Fukuoka route will initially be operated using the B737-8 aircraft but the airline may deploy a larger aircraft such as the Airbus A330neo (new engine option) depending on demand and new aircraft delivery schedules. 

"We have ordered, in total, 95 aircraft – 40 A330neo and 55 737-8 and 737-10 and we expect deliveries in the next six to seven years up to 2032-2033 and because of the issues that the global industry is facing, in particular with supply chains, we are seeing a little bit of delay in our delivery." 

"Hence, today, we are planning for Fukuoka using the B737-8. However, if we have the capacity and once we have the aircraft on time, we should be able to swap accordingly. 

"If there is demand, we will change the aircraft," he said at a press conference after announcing the destinations at MATTA Fair 2026.

The inaugural flights to Shenzhen and Changsha will be on July 1 and July 8, respectively while Fukuoka will be on Sept 2. 

The launch of Changsha and Shenzhen brings Malaysia Airlines' network in China to nine destinations. 

The national carrier also flies to Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong, Taipei and Chengdu Tianfu in China. 

MAG chief commercial officer for airline business Dersenish Aresandiran said ticket sales for the new services start today with Changha and Shenzhen offered at promotional fares during the MATTA Fair 2026 starting from RM1,088, while Fukuoka fares start from RM1,788. 

"This expansion is an important strategic move that strengthen our network and position Malaysia as a key gateway into Asia. 

"It reflects our broader strategy to strengthen Kuala Lumpur's position as a key gateway to Asia and beyond while supporting Malaysia's vision for tourism aspiration under Visit Malaysia Year 2026," he said. 

Malaysia Airlines will also increase flight frequencies from Kuala Lumpur to Brisbane, Manila and Colombo to meet rising demand and support growing tourism and trade links. 

The airline will also operate ad-hoc Kuala Lumpur-London flights on April 18 and 22 to accommodate passengers affected by disruptions involving Middle Eastern carriers. 

Meanwhile, MAG is returning as official airline partner and premier sponsor of MATTA Fair 2026 where the group will showcase its next-generation travel technology at its 46,000 sq ft pavilion.

-nst online.

New Direct Qingdao To Penang Route Strengthens Malaysia And China Tourism Connectivity

 

PENANG – Tourism Malaysia welcomes the arrival of the inaugural direct flight connecting Qingdao and Penang, marking another significant step in strengthening Malaysia’s international air connectivity and supporting the nation’s tourism growth in line with the Visit Malaysia 2026 (VM2026). 

The inaugural flight, QW923, departed from Qingdao Jiaodong International Airport and arrived at Penang International Airport at 3.15 p.m. Operated by Qingdao Airlines using an Airbus A320N aircraft, the service offers a seat capacity of 179 passengers. The flight will operate three times weekly on Tuesday, Thursday, and Saturday, further enhancing travel convenience between China and Malaysia. 

The introduction of this route is expected to contribute positively to Malaysia’s tourism sector by facilitating greater travel flows from China, which remains one of Malaysia’s most important source markets. This route will support leisure travel, business exchanges, and visits among friends and relatives, while strengthening Malaysia’s position as a preferred short-haul destination for Chinese travellers. 

The flight was warmly welcomed by YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy, together with Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, Mr. Abdul Hadi Che Man, Director of Tourism Malaysia North Region, and representatives from Malaysia Airports Holdings Berhad and Qingdao Airlines. 

In a statement, Mr. Mohd Amirul Rizal bin Abdul Rahim, Director General of Tourism Malaysia, said, "The launch of the direct air service between Qingdao and Penang marks an exciting milestone in strengthening Malaysia’s connectivity with China, a key source market for our tourism. By making travel easier and more convenient, this route will increase visitor arrivals and support the continued success of VM2026. Penang’s unique mix of cultural heritage, world-class cuisine, and vibrant urban experiences makes it an irresistible destination, and we are confident that this new connection will further capture the hearts of Chinese travellers."

Penang International Airport has recorded steady growth in China connectivity, with airlines including China Southern Airlines, Xiamen Airlines, Spring Airlines, Juneyao Airlines, and 9 Air operating direct routes to Guangzhou, Shanghai, Xiamen, and Haikou. 

For international visitors, Penang remains one of Malaysia’s most distinctive tourism destinations, renowned for its UNESCO-listed heritage areas, vibrant multicultural environment, and world-famous culinary offerings. The state continues to attract travellers seeking authentic cultural experiences alongside modern urban attractions and diverse lifestyle offerings. 

China continues to play a vital role in Malaysia’s tourism landscape. Malaysia recorded 4.7 million visitor arrivals from China between January and December 2025, representing a 25.1 per cent year-on-year increase, which reflects the strong demand for Malaysia as a travel destination. The expansion of direct air services aligns with the broader strategy of Tourism Malaysia to enhance international connectivity, stimulate tourism growth, and position Malaysia as a leading destination in the region. 

Tourism Malaysia remains committed to working closely with airline partners and industry stakeholders to expand flight networks and support increased visitor arrivals. The organisation welcomes the launch of this direct service and looks forward to continued collaboration in promoting Malaysia’s diverse attractions, rich gastronomy, and renowned hospitality to travellers from China.

-Tourism Malaysia.

Tourism Malaysia Welcomes Inaugural Direct Flight From Wuxi To Kuala Lumpur

 

SEPANG, SELANGOR – Tourism Malaysia today welcoming the inaugural direct flight by Juneyao Airlines connecting Sunan Shuofang International Airport in Wuxi and Kuala Lumpur International Airport (KLIA), marking another milestone in strengthening air connectivity between Malaysia and emerging cities in China. 

Operating with a modern Airbus A320neo aircraft, the new HO1563 links Wuxi with Kuala Lumpur via three weekly flights on Tuesday, Thursday and Saturday. Commencing on 19 March 2026, the flight departs Wuxi at 22:55 and arrives in Kuala Lumpur at approximately 02:50. 

This new scheduled route marks Juneyao Airlines’ continued expansion into Malaysia beyond its established Shanghai network, further strengthening connectivity between the two countries. The service also improves accessibility for travellers connecting through Kuala Lumpur to other Malaysian destinations such as Tawau and Penang. As of February 2026, China is now linked to Malaysia through 30 cities, with major airports including KL International Airport, Penang International Airport, and Kota Kinabalu International Airport operating a total of 871 flights weekly. 

“The launch of this direct service between Wuxi and Kuala Lumpur reflects the growing momentum in Malaysia–China tourism connectivity. The introduction of this route by Juneyao Airlines not only strengthens air connectivity between China and Malaysia, but also opens the door for more travellers from Wuxi and the surrounding region to discover Malaysia’s unique charm, rich culture and diverse travel experiences,” said Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. 

Passengers on the inaugural flight were bid a warm farewell during a special send-off ceremony at Sunan Shuofang International Airport, led by Mr. Aaron Gan, Director of Tourism Malaysia Shanghai, together with representatives from Juneyao Airlines to commemorate the milestone. Upon arrival in Malaysia, they were welcomed by Ms. Noriah Jaafar, Senior Deputy Director of Tourism Malaysia, along with representatives from Juneyao Airlines. 

China remains one of Malaysia’s most significant source markets. In 2025, Malaysia welcomed 4.7 million visitors from China, reflecting a 25.1 per cent year-on-year increase and highlighting the market’s strong recovery and sustained travel demand. With direct connectivity now established, travellers including leisure tourists, business visitors and organised tour groups can enjoy more convenient access, reinforcing Kuala Lumpur’s role as a key aviation and tourism gateway to the country. 

The launch of this scheduled service aligns with the strategic goals of Visit Malaysia 2026 (VM2026) by expanding international access and strengthening Kuala Lumpur’s position as a regional hub. Improved air connectivity is anticipated to encourage repeat visits, boost tourism expenditure and further elevate Malaysia’s appeal as a destination known for its vibrant culture, world-class cuisine, diverse shopping and unique travel experiences. 

Tourism Malaysia also extends its appreciation to Juneyao Airlines for its continued partnership and support, and looks forward to deepening this collaboration through joint promotional efforts to showcase Malaysia’s diverse attractions to travellers from Wuxi and across China in support of Visit Malaysia 2026 (VM2026).

-Tourism Malaysia.

New Chongqing-Kota Kinabalu Direct Flight Launched To Boost Visit Malaysia 2026 Arrivals From China

 

KOTA KINABALU, SABAH – Tourism Malaysia today welcomed the arrival of inaugural direct service by Chongqing Airlines connecting Chongqing Jiangbei International Airport and Kota Kinabalu International Airport, marking an important milestone in strengthening air connectivity between China and Sabah. 

The new flight OQ2193 links Chongqing with Kota Kinabalu using the modern Airbus A320neo, carrying 195 passengers per trip. The service operates three times weekly on Tuesdays, Thursdays and Saturdays, departing China at 19:00 with an estimated time of arrival in Malaysia at 23:15. This further enhances accessibility from China as one of Malaysia’s most important tourism source markets, while supporting sustained growth in visitor arrivals. 

The launch of this new airline service reflects the growing interest among Chinese carriers in exploring additional cities in China across Sabah, driven by rising demand for the state’s diverse offerings. The route further strengthens connectivity for travellers from Western China, providing greater access to Sabah’s renowned landscapes, vibrant culture, and signature Malaysian hospitality. In total, 10 cities in China are connected to Sabah through major entry points such as Kota Kinabalu International Airport and Tawau Airport that operates 112 flights weekly. 

“This route launch reflects the soaring demand for Sabah’s unique offerings. As a key pillar of our China strategy, this partnership with Chongqing airlines strengthens Malaysia’s position as a premier, accessible gateway for nature, culture, and world-class hospitality to drive inbound travel from china as part of the Visit Malaysia 2026 (VM2026) campaign,” said Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. 

The inaugural arrival was received by delegates from Tourism Malaysia, led by Ms. Haryanty Abu Bakar, Director of Tourism Malaysia Sabah alongside representatives from Sabah Tourism Board, Chongqing Airlines and Malaysia Airports Holdings Berhad, in a welcoming ceremony commemorating the milestone. 

The new Chongqing–Kota Kinabalu route reflects continued collaboration between tourism authorities, airport operators and airline partners to strengthen Malaysia’s air connectivity and support sustainable tourism growth. The direct connectivity offers seamless travel options for leisure travellers, business visitors and group tours, while enhancing Kota Kinabalu’s position as a strategic gateway to East Malaysia. 

China remains a fundamental region of Malaysia’s tourism expansion. In 2025, Malaysia recorded 4.7 million visitor arrivals from China, representing a 25.1 per cent year-on-year increase and underscoring the market’s continued importance and strong travel demand. 

Aligned with the strategic objectives of Visit Malaysia 2026 (VM2026), the introduction of this route enhances international accessibility and further strengthens Kota Kinabalu as a key regional gateway alongside Kuala Lumpur. This is expected to encourage repeat visits, increase tourism spending and reinforce Malaysia’s position as a preferred destination for leisure, culture, gastronomy and shopping. 

Tourism Malaysia extends its appreciation to Chongqing Airlines and Malaysia Airports Holdings Berhad for their continued collaboration and support, and looks forward to working closely on joint promotional initiatives to showcase Malaysia’s diverse tourism offerings to travellers from Chongqing and the wider China market in support of Visit Malaysia 2026 (VM2026).

-Tourism Malaysia.

Tourism Malaysia Welcomes Inaugural Direct Flight From Nanjing To Kuala Lumpur

 

KUALA LUMPUR – Tourism Malaysia warmly welcomed the arrival of Xiamen Airlines’ inaugural direct flight from Nanjing to Kuala Lumpur, marking a significant enhancement in air connectivity between Malaysia and Nanjing, a major city in eastern China’s Jiangsu Province. This new route is set to boost both tourism and business exchanges, offering greater convenience for travellers and strengthening bilateral ties between Malaysia and China.

The direct service from Nanjing Lukou International Airport (NKG) to Kuala Lumpur International Airport (KUL) will operate seven times a week. Utilising a Boeing 737-800 aircraft with a capacity of 173 passengers, the flight provides ample opportunity for both leisure and business travellers to access Malaysia’s diverse offerings.

In line with strategic efforts to attract a higher volume of Chinese visitors, the direct connection will significantly reduce travel time, making Malaysia’s renowned Kuala Lumpur’s vibrant cityscape and Langkawi’s pristine beaches more accessible to travellers from eastern China.

-Tourism Malaysia.

Laluan Penerbangan Sulung China Eastern Airlines Sektor Hefei–Kuala Lumpur

 

SEPANG, 4 FEBRUARI |  Hubungan dua hala Malaysia dengan Republik Rakyat China semakin erat apabila ketibaan penerbangan sulung China Eastern Airlines (MU) bagi laluan Hefei–Kuala Lumpur (HFE–KUL) di Lapangan Terbang Antarabangsa Kuala Lumpur, terus memperkukuh kerjasama penerbangan dan pelancongan antara kedua-dua negara.

Melalui pembukaan laluan baharu ke Malaysia ini, ia dapat meningkatkan aksesibiliti dan aliran pelancong selaras dengan usaha berterusan Kementerian Pelancongan, Seni dan Budaya Malaysia (MOTAC) melalui Lembaga Penggalakan Pelancongan Malaysia (Tourism Malaysia) dan rakan strategik dalam memperluas rangkaian penerbangan antarabangsa sekali gus merancakkan pertumbuhan sektor pelancongan negara.

MOTAC merakamkan penghargaan kepada China Eastern Airlines, Malaysia Airports Berhad, Pos Aviation dan semua pihak atas komitmen serta kerjasama strategik ini. Penerokaan laluan baharu ini semestinya akan terus menyumbang pertumbuhan ekonomi pelancongan, pertukaran budaya dan hubungan dua hala yang lebih erat yang mampu memberi manfaat kepada tanah air.

-MOTAC.

New Shanghai-Penang Direct Flight For Visit Malaysia 2026 To Drive Chinese Visitor Arrivals

 

PENANG — Tourism Malaysia today welcomed the inaugural flight from Shanghai to Penang by Spring Airlines (9C), marking a significant milestone in strengthening air connectivity between China and Malaysia.

Officially commencing today, the new route operates daily using an Airbuss A320 9C7259 aircraft with a capacity of 186 passengers. The service is designed to meet the growing demand for both leisure and business travel, while enhancing people-to-people exchanges between the two countries.

A welcoming ceremony was held this afternoon at Penang International Airport (PEN) following the flights’s arrival at aproximately 2.30 pm. The event was officiated by YBhg. Dato’ Yeoh Soon Hin, Deputy Chairman of Tourism Malaysia, alongside YB Wong Hon Wai, Penang State Executive Councilor (EXCO) for Tourism and Creative Economy.

Also in attendance were Ms Yu Jiali, General Manager for Southeast Asia, Spring Airlines; Mr Egaluk Ngiwprom, Marketing Manager for Southeast Asia; and Mr Mohd Ridzuan bin Ahmad Walid, Operation Manager Penang International Airport. This commencement marks a significant milestone in strengthening international visitor arrivals to the ‘Pearl of the Orient’.

-Tourism Malaysia.

New Route Launched: Jinan-Kuala Lumpur Direct Flight To Drive Chinese Visitor Arrivals For Visit Malaysia 2026

 

SEPANG - Tourism Malaysia today welcomed the inaugural flight from Jinan to Kuala Lumpur by Shandong Airlines, marking a significant milestone in strengthening air connectivity between China and Malaysia.

Officially commencing on 19 January 2026, the new route operates seven days a week using a Boeing 737 aircraft with a capacity of 176 passengers. The service is designed to meet the growing demand for both leisure and business travel, while enhancing people-to-people exchanges between the two countries.

A welcoming ceremony was held this morning at KL International Airport (KLIA) Terminal 2 upon its arrival at about 3.00 AM. It was officiated by Mr. Lee Thai Hung, Deputy Director General (Promotions Il) of Tourism Malaysia, together with Mr. Ibrahim Mohamed Salleh, Chief Operating Officer, Aerodarat, Ms. Hao Shu, Deputy General Manager, Asia - Pacific Region, Air China and Mr. Zainuddin Mohamed, General Manager Aviation, Marketing & Development - Malaysia Airports Holdings Berhad (MAHB). Also present were Madam Nuwal Fadhilah Ku Azmi, Senior Director of the International Promotions Division (Asia/Africa), Tourism Malaysia and Mr. Azmi Abdullah, Senior Deputy Director of the International Promotions Division (Asia/Africa), Tourism Malaysia.

-Tourism Malaysia.

Juneyao Air Launches Inaugural Flight From Shanghai To Tawau

 

TAWAU, SABAH— Juneyao Air marked a significant milestone today with the arrival of its inaugural flight from Shanghai to Tawau, further strengthening air connectivity between China and Sabah. 

The new route officially commenced operations, operating three times weekly (Tuesdays, Thursdays and Saturdays) with a capacity of 180 seats. The service is expected to cater to the growing demand for leisure travel from China while enhancing tourism flows and people-to-people exchanges between the two destinations. 

The inaugural flight was welcomed by Mr. Darryl Hamzah, representative from Tourism Malaysia, together with Mr. Rehan Shafiq Azizan, from Malaysia Airport Berhad and Ms. Shirly Ho, from Sabah Tourism Board. Also present was Mr Simon Ng, representing Ground Team Red Sdn Bhd, ground handler for Juneyao Air. 

“We warmly welcome Juneyao Air’s inaugural scheduled flight from Shanghai to Tawau. This new service strengthens connectivity between China and Malaysia through Sabah, providing greater convenience for travellers and supporting Sabah’s tourism growth during Visit Malaysia 2026 (VM2026),” said Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. 

The launch of this scheduled service forms part of broader efforts to strengthen inbound travel from China, a key source market for Malaysia, while enhancing air connectivity to East Malaysia. Tawau serves as a strategic gateway to Sabah’s east coast, providing access to renowned marine tourism destinations, eco-adventures and distinctive cultural experiences, most notably Semporna and its surrounding islands. 

China continues to play a critical role in Malaysia’s tourism landscape. This momentum is highlighted by robust performance from the Chinese market, which recorded 4.3 million visitor arrivals from January to November 2025, marking a 25.9 per cent year-on-year increase. Such figures underscore China’s enduring importance to Malaysia’s tourism expansion strategy and the overarching success of the VM2026 campaign. 

The introduction of the Shanghai–Tawau scheduled service supports Malaysia’s delivery of VM2026 by enhancing international accessibility and expanding connectivity to key tourism destinations in East Malaysia. Improved air links are expected to play a vital role in sustaining tourism momentum, encouraging repeat visits and positioning Sabah as a compelling destination for international travellers. These efforts will showcase Malaysia’s diverse attractions, rich culinary heritage, vibrant festivals and renowned hospitality. The added flight capacity supports ongoing initiatives to boost visitor arrivals and increase tourism spending from key source markets.

-Tourism Malaysia.

Tourism Malaysia And Weixin Pay Formalise Strategic Collaboration To Enhance Experience And Strengthen Tourism Promotion In The China Market

 

PUTRAJAYA — Tourism Malaysia and Weixin Pay today formalised their strategic collaboration through the signing of a Memorandum of Collaboration (MoC), marking a significant milestone in strengthening Malaysia’s tourism promotion efforts and enhancing the overall travel experience for Chinese visitors.

The collaboration reflects the mutual commitment of both parties to leverage their respective strengths, resources and expertise to promote Malaysia as a preferred destination among Chinese travellers, while supporting the sustainable growth and digital transformation of Malaysia’s tourism industry.

Director General of Tourism Malaysia, Mr. Mohd Amirul Rizal said:  “China remains one of Malaysia’s most important tourism source markets. Today’s Chinese travellers expect seamless digital integration throughout their journey, from trip planning to payment solutions. This strategic collaboration with Weixin Pay represents an important step forward in strengthening Malaysia’s presence in the China market, enhancing engagement with potential visitors, and providing strong momentum for the Visit Malaysia 2026 (VM2026) campaign.

-Tourism Malaysia.

Inaugural Chongqing-Kuala Lumpur Flight Boost Tourism And Trade

 

KUALA LUMPUR, 18 December 2025— Tourism Malaysia congratulates Sichuan Airlines on the successful launch of its inaugural direct Chongqing–Kuala Lumpur service. This marks Sichuan Airlines’ second city connection to Malaysia, building upon its established Chengdu route.

The inaugural flight, 3U 3773, touched down at KL International Airport (KLIA) Terminal 1 at approximately 11:45 p.m. establishing direct air connectivity between Chongqing and Kuala Lumpur.

Operating three times weekly, the service links Chongqing Jiangbei International Airport (CKG) with KLIA (KUL). Utilising an Airbus A321/A320 aircraft, the route offers a capacity of 160 passengers, significantly enhancing connectivity between Malaysia and Southern China while supporting growth in tourism, trade, and cultural exchange.

-Tourism Malaysia.