KUALA
LUMPUR - Under the Mega Familiarisation Trip (Mega Fam) Programme series,
Tourism Malaysia hosted over 40 international media representatives from 30
April to 4 May 2026. Held alongside the World Labour Day Celebration cum Rain
Rave Water Music Festival 2026, the festival presents an exciting opportunity
to welcome visitors from across the region and beyond, offering a shared
cross-cultural experience in Malaysia.
The
Rain Rave Water Music Festival is positioned as a strategic urban tourism
activation featuring three main zones celebrating Malaysia's heritage, culinary
variety, and vibrant music scene. Visitors could enjoy the Rhythm of Cultures
craft bazaar, the Rhythm of Flavours food market with 50 diverse stalls, and
the Rhythm of Rain main stage for live performances. Together, these elements
bring together tourism industry players, creative partners, and commercial
stakeholders, while driving visitor traffic and stimulating spending across the
retail, hospitality and services sectors.
In
the spirit of enhancing the Visit Malaysia 2026 (VM2026) campaign, the Mega Fam
Programme welcomed 41 media representatives from East Asia, Oceania, South Asia
and Southeast Asia including Australia, Cambodia, China, India, Indonesia,
Japan, Laos, South Korea, Thailand and Vietnam. This initiative serves as a
strategic platform to strengthen engagement with international media, while
positioning Malaysia as a destination renowned for its rich cultural diversity
and dynamic tourism offerings, in line with the VM2026 theme, Malaysia: A
Culturally Rich and Sustainable Destination.
-Tourism Malaysia.
