Visit Malaysia Truly Asia Run 2026

 

KUALA LUMPUR, 13 September 2026 | Program Visit Malaysia Truly Asia Run 2026 telah berlangsung dengan jayanya di Dataran DBKL, Kuala Lumpur. Program ini dianjurkan oleh Persatuan Rekreasi Wilayah sebagai salah satu inisiatif yang menggalakkan gaya hidup sihat serta menyemarakkan kempen Visit Malaysia 2026 (VM2026).

Program ini telah dihadiri oleh YBhg. Dato’ Shaharuddin Abu Sohot, Ketua Setiausaha Kementerian Pelancongan, Seni dan Budaya (MOTAC); YBhg. Datuk Muhammad Azmi Mohd Zain, Ketua Pengarah Jabatan Wilayah Persekutuan; YBrs. Encik Wizani Rosmin, Timbalan Ketua Pengarah (Perancangan), Tourism Malaysia; serta YBrs. Encik Ismadi Sakirin, Pengarah Eksekutif Pembangunan (Sosioekonomi), Dewan Bandaraya Kuala Lumpur (DBKL), yang turut menyempurnakan sesi pelepasan peserta (flag-off) dan majlis penyampaian hadiah kepada para pemenang.

Selain memupuk semangat kesukanan dan rekreasi dalam kalangan masyarakat, program ini juga menyokong usaha mempromosikan Malaysia sebagai destinasi pelancongan utama, sejajar dengan aspirasi Kempen Visit Malaysia 2026.

-Tourism Malaysia.

Fly & Ride: Season 2 – Malaysia Coastal Expedition 2026

 

8 September 2026 – Flag-Off FLY & RIDE: Season 2 – Malaysia Coastal Expedition 2026 telah berlangsung di Trinidad Suites, Iskandar Puteri, Johor, dan disempurnakan oleh En. Jeffri bin Munir, Ketua Pegawai Operasi, Majestic Johor Tourism Sdn. Bhd.

Program ini melibatkan 40 peserta tempatan dan antarabangsa dengan kayuhan hari pertama sejauh ±110 km dari Johor Bahru menuju Batu Pahat sebelum meneruskan perjalanan ke Melaka, Negeri Sembilan, dan Kuala Lumpur.

Pemilihan Johor sebagai titik permulaan turut memberi peluang untuk mengetengahkan negeri ini sebagai destinasi pelancongan sukan dan berbasikal, di samping memperkenalkan keindahan, budaya, makanan serta hospitaliti Johor kepada peserta antarabangsa.

Penganjuran ini turut mendapat sokongan Tourism Malaysia dan dilaksanakan selari dengan kempen Visit Malaysia 2026, sekali gus memperkukuh promosi Johor dan Malaysia sebagai destinasi pelancongan sukan bertaraf antarabangsa.

-Tourism Johor.

Visit Malaysia 2026 Campaign Video “Surreal Experiences” Clinches Pata Gold Awards 2026

 

KUCHING — Tourism Malaysia continues to earn international acclaim after securing a PATA Gold Award 2026 at this year's official presentation ceremony organised by the Pacific Asia Travel Association (PATA). The award was presented yesterday at the PATA Gold Awards 2026 Gala Dinner, held in conjunction with the PATA Travel Mart (PTM) 2026 in Kuching, Sarawak. 

The award was proudly received by Mr Mohd Akbal Setia, Deputy Director General (Promotions), Tourism Malaysia. Presented in the "Marketing – Travel Video" category, the Visit Malaysia 2026 campaign video, titled "Surreal Experiences", highlights the essence of Malaysia’s unique tourism offerings, including its diverse attractions, rich culture, and authentic travel experiences. 

The three-minute promotional video encapsulates Malaysia’s unity, harmony, warmth, and cultural diversity. Set to an uplifting soundtrack by renowned local artiste Ernie Zakri, the visual narrative is enriched by soulful lyrics rendered in the diverse languages of Malaysia's multiracial society, a musical celebration of the nation’s enduring harmony. Since its launch in 2025, the video has been featured at major international travel shows, exhibitions, roadshows, and sales missions worldwide to promote Malaysia as a premier global destination. 

This recognition comes amidst strong international tourism performance, with Malaysia recording 21.2 million visitor arrivals in the first half of 2026, reflecting a 2.5 per cent growth compared to 20.6 million in the same period in 2025. Key promotional videos such as “Surreal Experiences” play a vital role in sustaining this growth as Tourism Malaysia works towards its target of arrivals for the Visit Malaysia 2026–2027 campaign. 

The PATA Gold Awards recognise excellence in tourism marketing and sustainable initiatives across two primary categories: Marketing and Sustainability & Social Responsibility. This year, winners across each category were selected by an independent panel of 25 international judges, with 27 awards presented alongside Grand Title Winners for best-of-show entries. 

PTM 2026 offers networking and contracting opportunities to help travel and tourism organisations access key decision-makers, meet new clients, expand market reach, establish new relationships, and consolidate existing business partnerships, further reinforcing its position as a premier B2B travel trade event in the Asia-Pacific region. 

The Malaysian sellers comprised six member organisations from the PATA Malaysia Chapter: Malai Adventure Sdn. Bhd., Langkawi Development Authority (LADA), Langkawi MICE Holidays & Tours Sdn. Bhd., FIC Hospitality Sdn. Bhd., World Express (M) Sdn. Bhd., and U2 Travel & Tours Sdn. Bhd.

-Tourism Malaysia.

Pos Malaysia Run 26 - Jom Laju For Fun! @ Dataran Merdeka, Kuala Lumpur ( 29 November 2026 )

 

Jom Laju For Fun!

Sempena Visit Malaysia 2026 (VM2026), orang ramai dijemput untuk menyertai Pos Malaysia Run 2026: "Jom Laju for Fun" yang bakal berlangsung di Dataran Merdeka, Kuala Lumpur.

Tarikh: 29 November 2026 (Ahad)

Masa: 4.00 pagi – 12.00 tengah hari

Tempat: Dataran Merdeka, Kuala Lumpur

Program larian ini menawarkan pelbagai kategori yang sesuai untuk semua lapisan peserta, sama ada pelari berpengalaman mahupun mereka yang ingin menyertai aktiviti larian secara santai bersama keluarga dan rakan-rakan.

Kategori yang ditawarkan adalah seperti berikut:

21KM – Men & Women Open / Veteran

10KM – Men & Women Open / Veteran

5.5KM Fun Run Individual – Lelaki, Wanita & Kanak-kanak (5 tahun ke atas)

5.5KM Fun Run Group – Kumpulan 4 orang

Yuran penyertaan adalah berbeza mengikut kategori dan fasa pendaftaran:

> Super Early Bird

> Early Bird

> Normal Registration

Setiap penyertaan turut merangkumi Running Kit serta perlindungan insurans.

Untuk maklumat lanjut mengenai kategori, yuran penyertaan, syarat-syarat penyertaan dan pendaftaran, sila rujuk poster yang dilampirkan atau saluran rasmi Pos Malaysia Run 2026.

Jumpa anda di garisan permulaan!

-Tourism Malaysia.

Sambutan Ulang Tahun Tourism Malaysia Ke-54

 

Putrajaya, 5 Ogos 2026 | Tourism Malaysia telah menyambut Ulang Tahun Ke-54 menerusi Majlis Taklimat Persaraan dan Perhimpunan Sambutan Ulang Tahun Tourism Malaysia Ke-54. Sambutan ini memperingati penubuhan Tourism Malaysia pada 10 Ogos 1972, sekali gus menandakan perjalanan selama 54 tahun dalam memperkukuh industri pelancongan negara serta mempromosikan Malaysia sebagai destinasi pelancongan bertaraf dunia.

Majlis tersebut telah dihadiri oleh Ketua Pengarah Tourism Malaysia, Ybrs. En. Mohd Amirul Rizal Abdul Rahim, Timbalan Ketua Pengarah (Promosi),YBhg. Datuk Musa bin Yusof, Pengarah Kanan Pengurusan, En. Wizani Bin Rosmin, barisan Pengarah Kanan, Pengarah Bahagian serta seluruh warga Tourism Malaysia.

Majlis turut menyaksikan sesi penghargaan dan persaraan wajib YBhg. Datuk Musa bin Yusof, Timbalan Ketua Pengarah (Promosi) Tourism Malaysia, yang akan bersara pada 10 Ogos 2026. Setinggi-tinggi penghargaan dan terima kasih dirakamkan atas segala jasa, kepimpinan, komitmen serta sumbangan beliau sepanjang berkhidmat dalam memacu usaha promosi pelancongan negara.

Semoga Tourism Malaysia terus melakar kejayaan, memperkasakan usaha promosi pelancongan negara dan memainkan peranan penting dalam menyokong aspirasi Visit Malaysia 2026 (VM2026).

-Tourism Malaysia.

PM attends Citrawarna 2026 as Malaysia showcases cultural diversity to global visitors

 

KUALA LUMPUR: Citrawarna 2026 drew more than 700 international visitors from 12 countries, with participants from across Asia, Europe and beyond witnessing one of Malaysia's most celebrated cultural showcases under the Visit Malaysia 2026 campaign. 

Visitors from China, India, Mauritius, Japan, Vietnam, Indonesia, Singapore, Kazakhstan, Italy, the Netherlands, Switzerland and France attended the event via specially curated travel packages. 

Prime Minister Datuk Seri Anwar Ibrahim launched the annual cultural showcase at Dataran Merdeka, with the three-day event featuring 3,500 performers representing states, three federal territories and the nation's multicultural communities in its signature Colours of Parade (Citra Perarakan). 

The festival commenced with an opening performance, followed by the parade and a post-show performance, watched by spectators along Jalan Raja and at the Sultan Abdul Samad Building (BSAS). 

Also present was Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing. 

Citrawarna 2026 features four signature experiences: Colours of Parade, Colours of Flavour, Colours of Culture and Colours of Art.

The event includes more than 70 food and beverage offerings, over 20 cultural activity stations, and more than 10 arts and crafts booths throughout the three-day celebration. 

Visitors were also invited to participate in hands-on activities, including batik painting, ketupat weaving and traditional culinary demonstrations led by artisans and cultural practitioners. 

Contemporary performances were staged by Malaysian artistes including Wani Kayrie, Bulan Asryaff, Dr Soo Wincci, Santesh Kumar, Ernie Zakri, Aina Abdul and Kumpulan Balle-Balle. 

This year's edition, themed Ritma Warisan, Nadi Nusa dan Bangsa (The Rhythm of Heritage, The Pulse of the Nation and the People), invites visitors to experience the many traditions, colours and stories that continue to shape the nation.

-nst online.

Tourism Malaysia Dan MYDIN Jalin Kerjasama Strategik Melalui Pelancaran Kempen “Jom Jalan MYDIN”

 

SUBANG JAYA — Tourism Malaysia dan Mydin Mohamed Holdings Berhad (MYDIN) menjalin kerjasama strategik menerusi pelancaran Kempen “Jom Jalan MYDIN”, sebuah inisiatif khusus bagi merancakkan pelancongan domestik dengan menggabungkan elemen pengalaman beli-belah interaktif serta sokongan terhadap barangan tempatan. 

Kempen yang dilancarkan selari dengan Kempen Melawat Malaysia 2026 (VM2026) ini bertujuan menggalakkan rakyat Malaysia meneroka keunikan destinasi tempatan, sambil menikmati ganjaran beli-belah yang menarik di cawangan MYDIN terpilih di seluruh negara. 

YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya Malaysia (MOTAC) menyifatkan kerjasama awam-swasta (public-private partnership) ini sebagai langkah proaktif yang menyokong aspirasi negara. 

“Inisiatif seperti Kempen “Jom Jalan MYDIN” berupaya menyemarakkan lagi semangat Cuti-Cuti Malaysia dalam kalangan rakyat tempatan. Kerjasama ini menyokong persiapan VM2026 dengan memperkukuh pelancongan domestik melalui pengalaman beli-belah yang menghubungkan masyarakat secara terus dengan produk serta tarikan tempatan,” kata beliau. 

Sementara itu, Datuk Wira (Dr.) Haji Ameer Ali Mydin, Pengarah Urusan MYDIN berkata, MYDIN melihat peranan pusat beli-belah hari ini bukan sekadar lokasi mendapatkan barangan keperluan, tetapi turut berfungsi sebagai platform yang menawarkan pengalaman unik kepada para pelanggan. 

“MYDIN sentiasa komited dalam menyokong produk tempatan dengan menyediakan ruang kepada usahawan IKS dan PKS dari seluruh negara untuk memperkenalkan produk mereka. Menerusi kempen ini, kami berharap rakyat Malaysia dapat mengenali, menghargai, dan terus memilih barangan buatan Malaysia,” katanya. 

Inisiatif ini selari dengan teras Tourism Malaysia dalam memperkasakan segmen pelancongan beli-belah (shopping tourism) yang merupakan antara penyumbang utama kepada pendapatan pelancongan domestik negara. Menerusi kerjasama ini, para pelawat bukan sahaja digalakkan melancong, malah disokong untuk meneroka dan membeli produk warisan tempatan dari pelbagai negeri di bawah satu bumbung. 

Antara tarikan utama kempen termasuklah penganjuran aktiviti Treasure Hunt di cawangan MYDIN terpilih yang memberi peluang kepada para peserta menyelesaikan pelbagai cabaran sambil meneroka lokasi pelancongan menarik, sekali gus menjadikan pengalaman membeli-belah lebih interaktif di samping beramal kepada golongan yang memerlukan. 

Di samping itu, kempen ini menawarkan pelbagai ganjaran menarik merangkumi pakej pelancongan domestik seperti pengalaman pelayaran kapal persiaran dan penginapan hotel tempatan tajaan Tabung Haji Travel. Menerusi sokongan rakan pembekal, pelbagai hadiah, baucar, serta penjimatan bernilai keseluruhan melebihi RM5 juta turut disediakan sepanjang tempoh kempen berlangsung. 

Sinergi antara Tourism Malaysia dan MYDIN ini mencerminkan komitmen berterusan dalam merangsang pertumbuhan ekonomi tempatan yang melibatkan sektor peruncitan, penginapan, pengangkutan, makanan dan minuman, serta pembangunan komuniti usahawan tempatan sempena VM2026.

-Tourism Malaysia.

MOTAC And Tourism Malaysia Support Castrol’s Ehailing Heroes Initiative For Visit Malaysia 2026

 

KUALA LUMPUR, 21 July 2026 - The Ministry of Tourism, Arts and Culture (MOTAC), through Tourism Malaysia, today supported the launch of Castrol Malaysia's eHailing Heroes programme, an initiative in collaboration with Persatuan Pengguna Pengangkutan Awam Malaysia (4PAM) that supports tourism readiness for Visit Malaysia 2026 (VM2026).

Officiated by YBrs. Encik Mohd Akbal Setia, Senior Director of Advertising and Digital, Tourism Malaysia and Head of Secretariat for Visit Malaysia 2026, the programme recognises the important role of e-hailing drivers in delivering safe, comfortable and reliable transportation for both domestic and international visitors.

Through this initiative, up to 3,000 e-hailing drivers in the Klang Valley will receive vehicle maintenance support, contributing to enhanced service quality and a more seamless visitor experience as Malaysia prepares to welcome travellers for VM2026.

-Tourism Malaysia.

Tourism Malaysia Partners With Brainchild Pictures For "Itam: A Sun Bear Story" Documentary Premiere

 

KUALA LUMPUR – Tourism Malaysia and Brainchild Pictures are proud to announce the Malaysian premiere of "ITAM: A Sun Bear Story", the nation's first feature-length wildlife documentary, ahead of its nationwide theatrical release on 23 July 2026. 

Produced by Brainchild Pictures, "ITAM: A Sun Bear Story" marks a significant milestone as the first Malaysian feature documentary to be released simultaneously in Bahasa Malaysia, English, and Mandarin. To ensure consistency and a unified emotional depth, all three versions are narrated by the renowned TV personality and host, Mr Baki Zainal, making the film highly accessible to audiences from diverse linguistic backgrounds. 

As one of the most biodiverse nations in the world, Malaysia is home to the Malayan Sun Bear, which is the smallest bear species globally and a significant symbol of the rich natural heritage of the country. The species has also been selected as a key icon for the Visit Malaysia 2026 (VM2026) campaign through its official mascots, Wira and Manja, perfectly reflecting Malaysia's identity as a vibrant, welcoming, and environmentally conscious destination. 

Filmed across the spectacular pristine rainforests of Sabah, the documentary follows the inspiring journey of Itam, a rescued sun bear, from her initial rehabilitation at the Bornean Sun Bear Conservation Centre (BSBCC) to her eventual return to the wild. Through stunning cinematography and heartfelt storytelling, the documentary offers audiences a rare glimpse into one of the world's least-studied bear species and the dedicated conservation efforts that give these animals a second chance at life. 

The film prominently showcases some of Malaysia's most remarkable natural landscapes and eco-tourism sites, including the BSBCC in Sepilok and the Tabin Wildlife Reserve. Highlighting these locations reinforces Sabah's position as one of the world's premier destinations for wildlife conservation and nature-based tourism. 

The nationwide theatrical release follows a series of exclusive gala premieres held across Kuala Lumpur, Penang, Johor Bahru, and Kota Kinabalu. These events bring together government leaders, conservationists, filmmakers, tourism stakeholders, educators, and members of the public to celebrate a landmark achievement for both Malaysian cinema and wildlife conservation. 

Beyond its entertainment value, "ITAM: A Sun Bear Story" aims to inspire greater public appreciation for biodiversity, environmental stewardship, and responsible tourism practices. The film effectively demonstrates how compelling storytelling can foster deeper connections between people and nature while encouraging active support for conservation efforts that safeguard Malaysia's unique wildlife. 

Tourism Malaysia continues to welcome strategic initiatives that showcase the nation's diverse tourism offerings through meaningful stories and shared experiences. In line with VM2026 campaign, "ITAM: A Sun Bear Story" is set to further strengthen Malaysia's global reputation as a premium destination where visitors can experience not only breathtaking landscapes and a rich cultural heritage, but also globally significant conservation work. 

This strategic promotional push aligns seamlessly with the exceptional upward trajectory of the national tourism sector. Throughout 2025, Malaysia recorded 42.2 million international visitor arrivals, representing an increase of 11.2 per cent compared to the 38.0 million arrivals captured in 2024. This robust growth has successfully extended into the current year, with Malaysia recording 17.5 million visitor arrivals from January until May 2026, marking a 3.4 per cent growth compared to the 16.9 million arrivals recorded during the corresponding period last year.

-Tourism Malaysia.

Tourism Malaysia Strengthens Presence In Turkmenistan With Destination Seminar In Ashgabat

 

Guest of Honour (from Left): Mr. Agamydrove Akynyyaz Agajumayevich, Head of Tourism Department, Ministry Culture of Turkmenistan, Ms. Yazmalina Yaacob, First Secretary, Embassy of Malaysia Turkmenistan, Ms. Gulshat Yazyevna, Deputy Head of Ministry of Culture Turkmenistan and Mr. Nor Shazly Azmi, Director of Tourism Malaysia Almaty.

ASHGABAT — Tourism Malaysia has reinforced its commitment to the Turkmen market by hosting its first dedicated industry engagement programme in Ashgabat, marking another important milestone in expanding Malaysia's presence across Central Asia and supporting the Visit Malaysia 2026 (VM2026) campaign. 

Organised with the support of the Embassy of Malaysia in Turkmenistan and the Ministry of Foreign Affairs of Turkmenistan, the programme brought together representatives from government agencies, airlines, travel companies, and the media to explore opportunities for expanding tourism exchanges between the two countries. 

The initiative comes shortly after the official visit of The Right Honourable Dato' Seri Anwar Ibrahim, Prime Minister of Malaysia, to Turkmenistan, during which both countries reaffirmed their commitment to strengthening bilateral cooperation across a number of strategic sectors. Building on this positive momentum, Tourism Malaysia continues to deepen its engagement with government institutions and key travel industry players to unlock new opportunities for strategic tourism partnerships and collaboration. 

Speaking at the event, Mr Nor Shazly Azmi, Director of the Tourism Malaysia Almaty Office, highlighted the growing importance of Turkmenistan within Tourism Malaysia's regional strategy. 

"Turkmenistan is an emerging market with strong long-term potential for Malaysia. The combination of direct air connectivity, close bilateral relations, and increasing interest in international travel creates a solid foundation for future growth. We are committed to working closely with our partners in Turkmenistan to build destination awareness, broaden industry partnerships, and encourage more travellers to choose Malaysia." 

As one of the world's leading Muslim-friendly destinations, Malaysia offers travellers from Turkmenistan a welcoming environment, extensive halal facilities, a rich Islamic heritage, and a diverse range of tourism experiences. These strengths are set to play an essential role in driving momentum and attracting more visitors in conjunction with the VM2026 campaign. 

Malaysia continues to see encouraging interest from the Turkmen market. In 2025, Malaysia welcomed 10,751 visitors from Turkmenistan, representing a 42.5 per cent increase compared to the 7,545 arrivals in the previous year. By recording 3,482 visitor arrivals as of May 2026, the nation continues to demonstrate the strong, long-term potential of this market. Furthermore, the direct air connectivity between Ashgabat and Kuala Lumpur remains a vital catalyst for tourism development, making travel significantly more accessible while creating new opportunities for leisure, business, and educational exchanges. 

The industry engagement programme also served as an excellent platform to enhance relationships with local travel trade partners, explore new collaborative initiatives, and share the latest developments in Malaysia's tourism offerings. Tourism Malaysia will continue to expand and implement its targeted promotional activities in Turkmenistan as part of its ongoing strategic efforts to drive international visitor arrivals from across the Central Asian region.

-Tourism Malaysia.

Ahead Of Citrawarna Malaysia 2026: Tourism Malaysia Promotes The Vibrant Cultural Celebration Through TV3 & TV9 Interview

 

PUTRAJAYA, 15 July 2026 – Tourism Malaysia Director General, Mr. Mohd Amirul Rizal Abdul Rahim, participated in a special interview with TV3 and TV9 to promote Citrawarna Malaysia 2026, one of the flagship cultural festivals under the Visit Malaysia 2026 campaign, taking place from 24 to 26 July 2026.

During the interview, the Director General highlighted the festival's four signature experiences  which are Colours of Parade, Colours of Culture, Colours of Flavour and  Colours of Art – each designed to showcase the richness, diversity, and vibrancy of Malaysia's cultural heritage.

The interview also shared key event information, including the festival dates, venue, and free admission. Viewers were introduced to the spectacular Colours of Parade featuring more than 3,500 participants from all 14 states and Malaysia's diverse cultural communities. In addition, audiences were invited to experience an exciting lineup of cultural performances, authentic Malaysian cuisine, traditional arts and crafts, as well as engaging interactive activities throughout the three-day celebration.

The television coverage is expected to reach an estimated 33 million viewers across TV3 and TV9, significantly expanding the campaign's reach and enhancing public awareness of Citrawarna Malaysia 2026. The exposure is anticipated to encourage greater visitor participation while further strengthening the Visit Malaysia 2026 campaign in positioning Malaysia as a premier destination for culture, heritage, and unforgettable travel experiences.

-Tourism Malaysia.

Tourism Malaysia Showcases Malaysia In The Netherlands Through Visibility With KLM

 

THE HAGUE – Tourism Malaysia strengthened Malaysia's destination presence in the Netherlands through a series of promotional initiatives in collaboration with KLM, reinforcing the country's visibility among Dutch travellers in support of the Visit Malaysia 2026 (VM2026) campaign.

The campaign adopted a multi-channel approach to engage audiences across the Netherlands by showcasing Malaysia's rich cultural heritage, breathtaking natural landscapes and renowned hospitality. As part of the promotional efforts, Malaysia was prominently featured in KLM's Flying Dutchman publication, reaching a targeted audience of frequent flyers and travel enthusiasts.

The campaign also extended to outdoor advertising through the KLM Bus service operating between Maastricht Central Station, Maastricht Aachen Airport, Eindhoven Airport and Amsterdam Airport Schiphol. Since 12 June 2026, the bus had prominently featured imagery of Cameron Highlands, while passengers were introduced to Malaysia through the official Visit Malaysia 2026  promotional video screened onboard. The video offered an immersive journey through Malaysia's diverse tourism experiences, from the vibrant cityscape of Kuala Lumpur to the idyllic beaches of Langkawi and the ancient rainforests of Borneo.

-Tourism Malaysia.

From Heritage To Hospitality: Positioning Malaysia’s Kopitiam Culture As A Global Tourism Brand

 

KUALA LUMPUR | 6 JULY 2026

Tourism Malaysia Director General, Mr. Mohd Amirul Rizal Abdul Rahim was featured on RTM's Fresh Brew alongside Mr. Nick Ng, Founder of Hock Kee Kopitiam, to discuss how Malaysia's kopitiam culture has grown beyond a traditional coffee shop into a unique tourism experience.

The interview highlighted the importance of preserving Malaysia's culinary heritage while showcasing the country's authentic flavours, warm hospitality and vibrant café culture to both local and international visitors.

Through iconic experiences such as the Malaysian kopitiam, Tourism Malaysia continues to support the goals of Visit Malaysia 2026 (VM2026) by promoting Malaysia as a world-class food and cultural tourism destination.

-Tourism Malaysia.

Asia’s First And Largest Integrated Durian Experience Centre And Malaysia Durian Festival 2026 Launched In Kuala Lumpur

 

KUALA LUMPUR, 4 July 2026 – The Kuala Lumpur Durian Experience Centre (KLDEX) was officially opened, marking the establishment of Asia’s first and largest integrated durian experience centre.

The ceremony was officiated by the Minister of Tourism, Arts and Culture, YB Dato Sri Tiong King Sing, with the presence of the Secretary-General of the Ministry of Tourism, Arts and Culture, Datuk Shaharuddin Abu Sohot; Senior Director of Advertising & Digital Division and Head of Secretariat Visit Malaysia 2026, Mr. Mohd Akbal Setia; Managing Director of MyBolehBoleh, Mr. Edison Phang; and Founder and Director of the Kuala Lumpur Durian Experience Centre (KLDEX), Mr. Ang Kean Wee.

In conjunction with the opening, KLDEX also launched the Malaysia Durian Festival 2026, themed “One Durian. A Whole Malaysia.” The festival is set to celebrate Malaysian durian as a unique tourism product and cultural heritage, offering visitors immersive experiences through durian tastings, cultural storytelling, interactive exhibitions, theatre performances, workshops, and a curated selection of food, beverages and retail products.

The establishment of KLDEX and the launch of the Malaysia Durian Festival 2026 reflect ongoing efforts to strengthen Malaysia’s tourism offerings by promoting experiential and gastronomy tourism. The initiative is expected to enhance the country’s appeal as a premier travel destination while creating greater opportunities for local communities, tourism stakeholders and the durian industry, in support of the aspirations of Visit Malaysia 2026.

-Tourism Malaysia.

BuatSaja Media Dinamakan Rakan Strategik Kempen Melawat Malaysia 2026 Melalui Kandungan Digital Dan Podcast

 

BANGI — Tourism Malaysia telah menamakan BuatSaja Media, platform media di sebalik BuatSaja Podcast, sebagai rakan strategik Kempen Melawat Malaysia 2026 (VM2026). Langkah ini merupakan sebahagian daripada usaha memperkukuh promosi pelancongan negara melalui kandungan digital, podcast dan penceritaan inspirasi. 

Pengumuman ini dibuat bersempena dengan program yang berlangsung di Universiti Kebangsaan Malaysia (UKM), Bangi hari ini. Pengumuman ini mencerminkan komitmen VM2026 untuk mendekati khalayak yang lebih luas, khususnya generasi muda, usahawan, komuniti digital dan rakyat Malaysia yang aktif mengikuti kandungan berbentuk pendidikan, inspirasi dan pembangunan diri. 

FunnelEvo merupakan sebuah organisasi yang memfokuskan kepada pembangunan bakat, pendidikan, latihan korporat, teknologi digital, kecerdasan buatan (AI), serta pembangunan media dan kandungan digital berimpak tinggi bagi menyokong pertumbuhan industri kreatif dan keusahawanan digital di Malaysia. 

Di bawah ekosistem FunnelEvo, Buatsaja Media diwujudkan sebagai sebuah platform media digital dan podcast yang semakin berpengaruh di Malaysia dengan mencatatkan lebih daripada 130 juta tontonan di pelbagai platform digital. BuatSaja Media memfokuskan pembikinan kandungan digital yang melibatkan perniagaan, keusahawanan, kepimpinan, kewangan, inspirasi dan pembangunan komuniti. Ia melibatkan kisah benar, pengetahuan praktikal, pandangan pakar serta perbualan bermakna yang memberi inspirasi kepada semua lapisan masyarakat. 

Antara fokus utama kerjasama ini ialah: 

Mengangkat mesej Kempen Melawat Malaysia 2026 melalui kandungan digital dan podcast yang bertemakan segmen pelancongan sebanyak 12 hingga 24 episod.

Memperkenalkan Malaysia melalui kisah manusia, budaya, makanan, komuniti dan ekonomi tempatan.

Memanfaatkan kekuatan BuatSaja Media yang telah mencatatkan lebih daripada 130 juta tontonan di pelbagai platform digital.

Menjadikan penceritaan digital sebagai medium untuk mendekatkan kempen VM2026 kepada rakyat Malaysia dan penonton serantau.

“Media digital dan penceritaan berupaya menjadi pemangkin dalam usaha merancakkan Kempen Melawat Malaysia 2026 agar terus relevan dan lebih mudah diterima oleh Masyarakat. Kempen Melawat Malaysia 2026 bukan hanya tentang membawa pelawat berkunjung ke Malaysia. Ia juga tentang bagaimana kita memperkenalkan jiwa Malaysia kepada dunia. Melalui kerjasama dengan BuatSaja Media, kita mahu menggunakan kekuatan media digital dan penceritaan untuk menjadikan kempen ini lebih dekat, relevan dan mudah diterima oleh masyarakat,” kata Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia. 

Fahdi Ghazali, Pengerusi FunnelEvo, berkata: “Malaysia bukan sekadar destinasi. Malaysia ialah sebuah cerita yang penuh dengan manusia, budaya, nilai, peluang dan pengalaman. Melalui BuatSaja Media, kami mahu membantu membawa cerita ini dalam bentuk yang lebih dekat, realistik dan bermakna kepada masyarakat hari ini,”. 

Kerjasama ini juga selari dengan usaha VM2026 untuk memperkukuh promosi pelancongan melalui kolaborasi rentas industri termasuk media, pendidikan, komuniti, sukan dan keusahawanan. Pendekatan ini membuktikan bahawa promosi pelancongan tidak lagi hanya bergantung pada kempen konvensional, tetapi turut diperluas melalui wadah penerbitan kandungan yang lebih sinonim dengan gaya hidup masyarakat hari ini. 

Sebagai rakan media strategik VM2026, BuatSaja Media akan meneroka pelbagai bentuk kandungan, termasuk podcast, kempen media sosial, penceritaan destinasi, kolaborasi bersama tokoh industri serta inisiatif digital yang mampu meningkatkan kesedaran terhadap VM2026 di peringkat nasional dan antarabangsa. 

Inisiatif ini dapat terus memperkukuh peranan media digital dalam membina persepsi, meningkatkan keterlihatan destinasi dan mengangkat kedudukan Malaysia sebagai destinasi pelancongan pilihan menjelang VM2026.

-Tourism Malaysia.

Tourism Malaysia diversifies markets amid aviation disruption

 

Tourism Malaysia is strengthening its focus on resilient source markets and expanding air connectivity as part of a broader strategy to diversify visitor arrivals under the extended Visit Malaysia campaign, which now runs through 2027, amid geopolitical tensions and aviation disruptions affecting travel from parts of the Middle East. 

Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim said the impact of ongoing conflict in West Asia has been felt mainly through reduced air connectivity, route adjustments and operational challenges rather than weakening demand for Malaysia as a destination.  

While the Middle East remains one of Malaysia’s highest-yield source markets, particularly for premium leisure travel, family holidays, medical tourism and long-stay visitors, arrivals from West Asia fell 27.2 per cent year on year in the first quarter of 2026, largely due to airspace restrictions, flight rerouting and reduced airline capacity. 

“Middle Eastern travellers continue to show strong interest in Malaysia, but with evolving travel patterns,” said Mohd Amirul. 

He noted that travellers from the region are increasingly booking closer to departure, seeking greater flexibility and prioritising destinations that offer safety, value, wellness experiences and family-friendly attractions. 

Geopolitical uncertainty is also affecting longhaul travel demand. According to Tourism Malaysia, bookings for travel to Malaysia between July and October 2026 are down by at least 10 per cent compared with the same period last year, while airline seat capacity in April 2026 was around five per cent lower than originally scheduled following adjustments by carriers affected by the Middle East conflict. 

Despite these challenges, several longhaul markets continued to record growth. In 1Q2026, arrivals from Europe increased 9.2 per cent year on year, while Oceania and the Americas grew 10.9 per cent and 8.2 per cent respectively. Central Asian markets, including Kazakhstan and Uzbekistan, also posted strong gains, supported by improved air connectivity. 

To build on this momentum, Tourism Malaysia is expanding joint campaigns with airlines, online travel platforms and trade partners across South-east Asia, while strengthening cross-border tourism initiatives with neighbouring countries. 

In India, efforts are focused on MICE, destination weddings and experiential travel. The tourism board is also targeting secondary cities through roadshows, trade partnerships and joint marketing initiatives. 

“With rising disposable incomes, improved air connectivity and growing international travel aspirations, secondary cities represent significant untapped potential for Malaysia,” stated Mohd Amirul. 

Air connectivity remains central to Tourism Malaysia’s growth strategy. While Malaysia currently has more than 200 weekly flights from India, the tourism board believes additional services from Tier 2 and Tier 3 cities will be needed to sustain growth and improve access to emerging outbound markets. 

New international routes are also expected to support these efforts. 

Mohd Amirul described Lufthansa’s Frankfurt-Kuala Lumpur service, due to launch in October, as significant because it restores direct air links between Germany and Malaysia while improving access to Lufthansa’s wider European and transatlantic network. 

Meanwhile, Air Algérie’s new service is expected to improve Malaysia’s accessibility and visibility across North Africa, an emerging source market where visitor arrivals are already increasing. 

“Expanding direct connectivity through new gateways is essential to sustain arrivals and strengthen Malaysia’s competitiveness,” concluded Mohd Amirul.

-TTG Asia.

Tourism Malaysia And KL Hop-On Hop-Off Launch Domestic Tourism Campaign In Support Of Visit Malaysia 2026

 

KUALA LUMPUR — Tourism Malaysia and Elang Wah Sdn. Bhd., the operator of the iconic KL Hop-On Hop-Off service, today launched the Tourism Malaysia Domestic Campaign on KL Hop-On Hop-Off buses as part of ongoing efforts to stimulate domestic travel and build momentum towards Visit Malaysia 2026 (VM2026).

The initiative reflects the continued commitment of both the public and private sectors in promoting domestic tourism, enhancing destination awareness and encouraging Malaysians to explore the diverse attractions and experiences available within the country.

The launch and flag-off ceremony, held at the KL Hop-On Hop-Off Kiosk at Plaza Sungei Wang, was officiated by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture.

The campaign aims to encourage both Malaysians and visitors to rediscover Kuala Lumpur through a convenient and immersive city sightseeing experience while supporting the broader objectives of VM2026.

-Tourism Malaysia.

Tourism Malaysia And Star Media Group Unveil Star Karnival Cuti-Cuti Malaysia 2026

 

PETALING JAYA — Tourism Malaysia in collaboration with Star Media Group Berhad (SMG), today launched Star Karnival Cuti-Cuti Malaysia 2026, a nationwide tourism initiative aimed at stimulating domestic travel, strengthening tourism industry participation, and showcasing Malaysia’s diverse tourism offerings in support of the Visit Malaysia 2026 (VM2026) campaign. 

Held at Menara Star, the launch ceremony brought together tourism stakeholders, industry players and media representatives, reflecting the importance of strategic public-private partnerships in driving tourism growth, enhancing destination awareness and generating greater travel demand across the country. 

Carrying the theme “Discover, Experience, Explore”, Star Karnival Cuti-Cuti Malaysia 2026 will tour six states, Pahang, Johor, Sabah, Penang, Selangor and Sarawak, and is expected to attract more than 200,000 visitors nationwide. The carnival serves as a platform to inspire Malaysians to explore the country's rich tourism experiences while providing industry players with opportunities to engage directly with consumers and promote their products and services. 

Visitors can look forward to destination showcases, exclusive travel promotions, tourism products and interactive experiences, as well as opportunities to engage directly with tourism operators and industry players. Bringing together state tourism organisations, hotels, resorts, attractions, airlines, travel agencies, adventure tourism operators, travel gear brands and tourism-related businesses under one roof, the carnival offers a convenient one-stop platform for travel planning and holiday purchases. 

The initiative also supports efforts to stimulate domestic tourism spending, enhance consumer engagement and strengthen industry readiness ahead of Visit Malaysia 2026. In support of the “Destinasi Indah, Harga Rahmah” initiative, visitors will also have access to attractive travel offers and value-for-money holiday packages that encourage Malaysians to explore destinations across the country. 

YB Tuan Chiew Choon Man, Deputy Minister of Tourism, Arts and Culture, expressed that tourism is a key contributor to the nation's economy and a catalyst for community development. Beyond generating economic opportunities, tourism strengthens connections between visitors and local communities while supporting the livelihoods of businesses, entrepreneurs and tourism operators across the country. 

“Every journey creates opportunities for homestay operators, tour guides, transport operators, e-hailing drivers, food vendors, handicraft entrepreneurs, and countless small businesses that form the backbone of our tourism sector. In this regard, Star Karnival Cuti-Cuti Malaysia 2026 plays an important role in supporting the objectives of VM2026. As part of the year's calendar of tourism events and promotional activities, the carnival provides a valuable platform for tourism stakeholders to engage directly with consumers, promote travel offerings and inspire greater exploration of destinations throughout Malaysia.” 

He added, “As VM2026 continues to gain momentum, every partnership, programme and tourism initiative contributes towards strengthening Malaysia's position as a preferred destination while encouraging Malaysians to take pride in and explore the treasures within our own country.” 

Star Media Group Chief Executive Officer, Mr. Chan Seng Fatt, said: "Star Karnival Cuti-Cuti Malaysia 2026 is designed to bring travellers and tourism businesses together through an engaging platform that makes travel discovery and holiday planning more accessible and convenient. Through this initiative, we aim to inspire greater travel participation while supporting the growth of Malaysia's tourism industry. 

"As a homegrown media organisation, Star Media Group is proud to collaborate with Tourism Malaysia in supporting the objectives of Visit Malaysia 2026. Leveraging our extensive media reach and platforms, we look forward to promoting Malaysia's unique destinations and encouraging more people to experience the country's rich tourism offerings.” 

The carnival is open to the public and will feature exclusive travel packages, accommodation promotions, attraction deals, destination experiences, holiday giveaways, travel planning opportunities and a variety of interactive tourism activities designed to inspire visitors' next travel adventure. 

The six-state Star Karnival Cuti-Cuti Malaysia 2026 series will be held according to the following schedule: 

Star Karnival Cuti-Cuti Malaysia Pahang

Date: 3 – 5 July 2026

Venue: East Coast Mall, Kuantan

Star Karnival Cuti-Cuti Malaysia Johor

Date: 31 July – 2 August 2026

Venue: Paradigm Mall, Johor Bahru

Star Karnival Cuti-Cuti Malaysia Sabah

Date: 14 – 16 August 2026

Venue: Imago Shopping Mall, Kota Kinabalu

Star Karnival Cuti-Cuti Malaysia Penang

Date: 24 – 27 September 2026

Venue: Sunway Carnival Mall, Penang

Star Karnival Cuti-Cuti Malaysia Selangor

Date: 23 – 25 October 2026

Venue: Sunway Pyramid (Orange Zone), Selangor

Star Karnival Cuti-Cuti Malaysia Sarawak

Date: 30 October – 1 November 2026

Venue: Plaza Merdeka, Kuching

As Malaysia prepares to welcome visitors under Visit Malaysia 2026, initiatives such as Star Karnival Cuti-Cuti Malaysia 2026 will continue to play an important role in stimulating travel demand, strengthening industry collaboration and promoting the diverse experiences that make Malaysia a preferred tourism destination.

-Tourism Malaysia.

Tourism Malaysia And De.Wan 1958 Launch The Soul Of Malaysia Culinary Campaign At The Exchange TRX For Visit Malaysia 2026

 

KUALA LUMPUR – Tourism Malaysia has officially launched the "Soul of Malaysia" culinary campaign at De.Wan 1958, The Exchange TRX, marking a significant strategic partnership to elevate the gastronomic profile of the nation.

This collaboration leverages the legendary culinary expertise of Chef Wan to showcase authentic heritage flavours, positioning local food culture as a key pillar of the overarching Visit Malaysia 2026 (VM2026) tourism experience.

The launch ceremony was attended by Mr. Wizani bin Rosmin, Senior Director, Management, Covering for Deputy Director General Planning, of Tourism Malaysia, alongside Chef Wan, co-founder of De.Wan 1958, and key industry stakeholders.

The presence of key officials from both the public and private sectors underscores the shared commitment of the tourism board and local culinary leaders to championing premium gastronomic retail as a major driver of national tourism consumption.

-Tourism Malaysia.

Tourism Malaysia Forges Strategic Partnership Wth Sunway Hospitality Group

 

KUALA LUMPUR – Tourism Malaysia today signed a Memorandum of Understanding (MoU) with Sunway Hospitality Group, marking a major milestone for Visit Malaysia 2026 (VM2026). This partnership represents one of the most significant public-private collaboration for the national tourism campaign, underscoring the government’s commitment to driving growth in international visitor arrivals.

The MoU was formalised by Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, together with Mr Alex Castaldi, CEO of Sunway Hospitality Group. Together, the two organisations will collaborate on a wide range of joint marketing and promotional initiatives designed to put Malaysia firmly on the radar of travellers worldwide.

Under the MoU, Tourism Malaysia and Sunway Hospitality Group will boost Malaysia’s tourism sector through several key initiatives. The partnership will showcase Sunway’s premier hotels and resorts through hosted familiarisation (FAM) trips for international media, influencers, and travel trade partners. Simultaneously, it will leverage joint overseas sales missions, co-branded digital marketing, and targeted activations to aggressively amplify Malaysia’s profile in high-potential regional and long-haul markets.

-Tourism Malaysia.