Travel fair to ride tourism wave

 

Connecting people and places: (From third left) Hamzah, Fazil, Wong, Dersenish, Syazwan and Tan with MAS and Firefly cabin crew posing for a photograph after the MATTA press conference in a hotel at KLIA. ­ — SAMUEL ONG/The Star

SEPANG: The Malaysian Asso­cia­tion of Tour and Travel Agents (MATTA) expects the 57th National MATTA Fair to generate over RM250mil in sales following rising regional travel demand and the government’s push for Visit Malaysia 2026. 

MATTA president Nigel Wong said the fair, the country’s largest consumer travel showcase, is now fully subscribed, as it expects to draw up to 150,000 visitors. 

“We are more optimistic this year because of the government’s push for Visit Malaysia 2026 and a renewed interest in Asean travel,” he said at a press conference for the travel fair here yesterday, where the Malaysia Aviation Group (MAG) was named as Official Airline Partner. 

“Visitors will also notice many new products and attractions being introduced at this edition,” Wong said of the event that will take place from Sept 5 to 7 at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur. 

The fair’s 2,040 booths will take up a combined floor area of 3,800sqm, making it one of the largest editions to date. 

Following the launch of the MATTA Eco and Sustainable Tou­rism Initiative (Mesti) in April, the September edition will feature the largest-ever Mesti Pavilion to promote responsible tourism, environmental stewardship and cultural preservation. 

“Travel is about connecting people and places. With the support of the Malaysia Aviation Group as our premier sponsor, we have a partner that understands the importance of safeguarding these connections for future generations,” said Wong.

MAG chief commercial officer of airlines Dersenish Aresandiran said the partnership will help strengthen the group’s share of both outbound and inbound markets while supporting the country’s broader tourism agenda. 

“Outbound travel continues to show strong double-digit growth, and inbound demand is also ­rising. 

“There will be future-forward products and interactive showcases featuring Malaysia Airlines and Firefly’s extensive networks. 

“Visitors can also experience a first-of-its-kind AI-powered travel showcase, giving a glimpse into how technology can redefine the way we plan our trips,” he said. 

Dersenish added that MAG would continue its tradition of engaging football fans with meet-and-greet sessions featuring Man­chester United legends. 

“This year’s line-up will include players from their championship-­winning era, and fans from abroad have even travelled to Kuala Lumpur just for this experience,” he said. 

In addition, Malaysia Airlines will offer up to 30% off fares across its global network for both economy and business class, while Firefly will introduce all-in return fares starting from RM59. 

Ancillary products such as extra baggage, seat selection and lounge access will also be dis­coun­ted by 20%. 

Enrich loyalty programme members will enjoy additional privileges, including early access to sales, a further 5% discount and bonus points. 

Instant rewards and redemption gifts will also be offered for bookings made during the fair, alongside buyers’ contest prizes such as business and eco­nomy class tickets to Paris, Tokyo, Auckland, Perth, London and South Korea. 

Dersenish added that MAG’s booths will showcase a futuristic travel concept, reflecting its ambition to be among the world’s top 10 airlines by 2030. 

“This fair is about more than discounts. It is about sharing our vision for a digital, AI-powered and sustainable travel expe­ri­ence, while supporting the Visit Malaysia 2026 target,” he said at the event that was also attended by MATTA exco for special functions Datuk Hamzah Rahmat, MATTA vice-president of air trans­portation Dr Fazil Khan, MAG head of airlines global sales Syazwan Ahmad Sabri and MAG head of airlines global marketing Emily Tan. 

To ensure smooth access, MATTA has arranged 24 free shuttle buses running between KL Sentral, Sunway Putra Mall and MITEC at intervals of five to 10 minutes. 

Admission to the MATTA Fair is free, with opening hours from 10am to 9pm daily, with more information at mattafair.org.my or on MATTA’s official social media channels.

-thestar online.

LADA, MAG tawar diskaun penerbangan tarik pelancong ke Langkawi

 

KUALA LUMPUR: Lembaga Pembangunan Langkawi (LADA) dan Malaysia Aviation Group (MAG) menawarkan diskaun penerbangan sebanyak 30 peratus menerusi kempen Langkawi Special Deals. 

Pengurus Bahagian Pelancongan Lembaga Pembangunan Langkawi (LADA), Dr Azmil Munif Mohd Bukhari, berkata kempen itu dijangka membantu meningkatkan pendapatan hasil pelancongan pulau peranginan itu tahun ini kepada RM8 bilion dengan sasaran pelancong seramai 3.5 juta orang. 

Beliau berkata, setakat Julai 2025, Langkawi merekodkan kedatangan 1.7 juta pelancong membolehkan sasaran bagi tahun ini dapat dicapai berdasarkan kepada pelbagai agenda yang dilaksanakan oleh LADA. 

"LADA akan meneruskan pelbagai agenda mempromosikan pelancongan Langkawi seperti kempen Langkawi Special Deals membabitkan lebih 30 rakan kerjasama termasuk MAG.

"Kami yakin usaha ini akan membawa lebih banyak pelancong ke Langkawi," katanya selepas majlis pelancaran Langkawi Special Deals oleh Timbalan Menteri Kewangan, Lim Hui Ying di sini, hari ini.

Turut hadir, Ketua Pegawai Eksekutif LADA, Datuk Seri Iskandar Mohd Kaus dan Ketua Pegawai Eksekutif Perkhidmatan Kesetiaan & Perjalanan MAG, Philip See.

Azmil Munif berkata, terdapat 20 hingga 30 rakan kerjasama di Langkawi terbabit dalam kempen yang bermula pada 1 Oktober ini. 

"Rakan kerjasama di Langkawi itu akan meningkat dari masa ke masa jika kempen ini telah bermula. Kerjasama dengan MAG adalah bagi membawa lebih ramai pelancong dari Lembah Klang melawat Langkawi. 

"Pelbagai tarikan dan diskaun disediakan dan kami jangka kedatangan pelancong akan lebih 20 peratus pada Oktober ini berbanding tempoh sama tahun lalu iaitu purata 150,000 pelancong sebulan," katanya. 

Kempen Langkawi Special Deals menampilkan tawaran daripada tarikan pelancongan, hotel, premis makanan dan minuman (F&B), peruncit bebas cukai, pengendali pengangkutan, serta penyedia perkhidmatan pelancongan di pulau peranginan itu. 

Pelancong boleh menikmati diskaun eksklusif sehingga 70 peratus bagi produk dan perkhidmatan terpilih daripada rakan kongsi yang mengambil bahagian. 

Kerjasama LADA dan MAG melalui MHholidays pula menawarkan pakej penerbangan dan hotel untuk tempoh terhad. 

Menerusi MHholidays, cabang operasi pelancongan Malaysia Airlines, pelancong bakal menikmati promosi eksklusif penerbangan dan hotel, termasuk penjimatan sehingga RM400. 

Melengkapinya, Journify iaitu platform sehenti perjalanan MAG akan menawarkan rebat tambahan RM30 untuk lawatan dan tarikan di Langkawi bagi pelanggan yang menempah pakej penerbangan dan hotel.

-berita harian online.

Malaysia Aviation Group Acquires 20 Additional A330neo Aircraft to Support Long-Term Fleet and Network Strategy

 

Malaysia Aviation Group (MAG), the parent company of national carrier Malaysia Airlines, has exercised its purchase rights for 20 additional A330neo aircraft through a direct order with Airbus – reaffirming its commitment to a long-term strategy for fleet renewal and network development. With this latest acquisition, Malaysia Airlines is set to become one of the largest A330neo operators in the Asia-Pacific region – strengthening its position as a leading premium airline in one of the world’s fastest-growing travel markets. 

This new order builds on MAG’s initial commitment in 2022 for 20 A330neo aircraft – comprising 10 directly purchased and 10 leased from Avolon – bringing the Group’s total A330neo commitment to 40 aircraft to date. Deliveries from this additional batch are scheduled between 2029 and 2031. 

The A330neo remains a cornerstone of MAG’s fleet modernisation programme, enabling the Group to serve high-growth markets more efficiently while enhancing the overall travel experience. The aircraft features the latest cabin design, including an all-suite Business Class with sliding privacy doors, full-flat beds, and direct aisle access. Across all cabin classes, passengers will enjoy refreshed interiors, next-generation seating, and the latest in-flight entertainment system – delivering a consistently premium journey in line with Malaysia Airlines’ service standards. 

The expanded widebody fleet will enhance connectivity and drive network development across key markets in ASEAN, China, India, and Australasia – strengthening Malaysia Airlines’ position as a leading premium carrier in the Asia-Pacific region. 

Datuk Captain Izham Ismail, Group Managing Director of MAG, said, “The A330neo continues to deliver the right balance of operational efficiency, range, and cabin comfort to support our network and growth strategy. With its enhanced fuel efficiency and flexibility across both regional and long-haul routes, the aircraft is a strong fit for our evolving market needs. It also allows us to offer a product that aligns with our premium positioning – streamlined, modern, and designed around passenger comfort and expectations. This additional order reinforces our long-term vision of building a future-ready fleet that supports sustainable growth, delivers consistent value to our passengers, and strengthens our competitiveness in key markets.” 

Benoît de Saint-Exupéry, EVP Sales of the Commercial Aircraft at Airbus, said, “We are proud to further strengthen our relationship with Malaysia Aviation Group as it expands its A330neo fleet. This repeat order is a strong endorsement of the A330neo’s exceptional performance, fuel efficiency and passenger comfort, as well as a testament to the aircraft’s popularity among the world’s premium airlines.” 

To date, MAG has taken delivery of four (4) A330neo aircraft, currently operating on selected services to Auckland, Melbourne, and Bali. Six (6) more are scheduled for delivery by the end of the year, with the remaining aircraft from the original order set to arrive progressively through to 2028.

-Malaysia Airlines.

Malaysia Aviation Group Unveils Exclusive Offers and Experiences at MATTA Fair 2025

 

Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines, Firefly, MASwings, AMAL, Enrich and Journify, returns as the Official Airline Partner and Premier Sponsor for Malaysia’s largest international travel fair, MATTA Fair 2025, set for 18 April until 20 April 2025 at Malaysia International Trade and Exhibition Centre (MITEC) Kuala Lumpur. 

Occupying 16,000 sq ft of space on Level 3 of MITEC, the MAG Arena promises to steal the spotlight with a line-up of exciting experiences that fuse innovation, travel inspiration, and legendary entertainment. The arena promises an engaging experience featuring interactive cabin experience of its fleet and the all-new A330neo, AI-powered destination showcases as part of its Time For campaign, and a once-in-a-lifetime meet–and –greet with three Manchester United Legends—building anticipation for an unforgettable MATTA Fair experience. 

With a strong emphasis on customer-centric innovation, value-driven promotions, and seamless end-to-end travel experiences, Malaysia Aviation Group continues to strengthen its position as the nation’s flagship carrier—connecting travellers to an expanding global network with greater efficiency and convenience. Key highlights on the available promotions: 

Malaysia Airlines MATTA Fair Deals: Up to 30% off on Economy and Business Class fares across all Malaysia Airlines’ routes (domestic and international) for travel until 31 March 2026, available for three days only at MITEC Kuala Lumpur and on www.malaysiaairlines.com and the Malaysia Airlines mobile app until 28 April 2025.

Firefly MATTA Fair Offers: Fares from RM59 for all operated flights during the MATTA Fair period (online and offline purchases), with the option for the new FlyBetter Bundle (preferred seat selection and an additional 5kg baggage allowance).

Enrich Member Exclusive Sales: The MATTA 48-Hour Enrich Priority Sale will provide Enrich members and Enrich Co-Brand cardholders early access to deals (15-16 April 2025), with an extra 5% off promotional fares for Enrich members booking online, and 5x EnrichMoney Points for members using EnrichMoney Visa prepaid card or 4x bonus Enrich Points using Ambank Enrich Visa Credit Card across all MAG platforms.

Buyers’ Contest: MAG airlines will be giving away a total of 18 return tickets (including Business Class to Paris and Economy Class to Japan and India) through the Buyers’ Contest at the MATTA Fair.

Enrich Promotions: Enrich members can enjoy 10% bonus Enrich Points on Enrich Hotels stays (until 30 Sept 2025) and 5,000 Points off redemptions of 10,000 or more, plus 20% off Points on Enrich Xperience redemptions (18-20 April 2025), and can fast-track to Silver or Gold with EnrichMoney and earn exclusive perks at MATTA Fair.

MHholidays and Journify Offers: MHholidays is offering discounts on Flight + Hotel packages (RM300 off Business Class, RM150 off Economy Class for international and domestic destinations), complimentary Golden Lounge access for the first online bookings (18-20 April 2025), and Journify’s Journify Travel Sale includes RM100 discounts on Flight + Hotel packages across ASEAN and RM200 off MHflypass for CIMB credit cardholders, plus 5% off travel extras on Journify.

-Malaysia Airlines.

Malaysia Aviation Group Boosts Connectivity with over 200 Extra Flights and Fixed Fare Deals for Ramadhan and Hari Raya Aidilfitri

 

Malaysia Aviation Group (MAG)’s airlines, comprising Malaysia Airlines and Firefly will be allocating over 200 additional flights during the upcoming Ramadhan and Hari Raya Aidilfitri peak travel period to accommodate the expected travel surge and ensure families are reunited this festive season. 

Malaysia Airlines will be increasing up to 200 additional flight frequencies, including aircraft upgrade, on key domestic routes namely Alor Setar, Kota Bharu, Terengganu, Miri, Sibu, Kuching, Tawau, Sandakan, Kota Kinabalu, and more. The airline will also be offering fixed all-in one-way fares starting from RM389 to Sabah and RM319 to Sarawak for specific red-eye flights. Bookings are available immediately until 9 April 2025 for travel period between 27 March to 8 April 2025 exclusively on Malaysia Airlines’ official website and mobile app. 

This initiative supports the airline’s global “Time For” campaign, celebrating meaningful moments and helping travellers reunite with loved ones with greater flexibility and availability. 

Meanwhile, Firefly will launch a special campaign from 7 March to 20 March 2025, offering promotional fares starting at just RM69 for travel between 7 March and 30 November 2025. Firefly will add up to 40 additional flights for its jet and ATR-operated flights to destinations such as Kota Bharu, Kota Kinabalu, Penang, Johor Bahru, Kuching, Tawau and more to accommodate heightened demand. 

Yang Berhormat Tuan Loke Siew Fook, Minister of Transport Malaysia said, “We recognise MAG airlines’ initiative to increase flight frequencies and cap fares during the festive season, ensuring that more Malaysians can reunite with their loved ones affordably and conveniently. This effort supports the government's goal of making domestic air travel more accessible, especially during peak periods like Hari Raya. We appreciate Malaysia Airlines’ help in keeping fares affordable, allowing families to reunite without financial strain.” 

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, “We understand the importance of this festive season for many of our passengers who are looking forward to reuniting with their loved ones. By introducing over 200 extra and upgraded flights, we aim to make travel planning seamless and more convenient. At MAG, we cherish the micro-moments that make every journey special—whether it’s the warm smile of our crew, the comforting flavors of our onboard meals, or the joy of young travellers receiving their in-flight activity pack. These small but meaningful experiences embody Malaysian Hospitality, making every trip home a truly memorable one.” 

Additionally, Malaysia Airlines and Firefly will also be supporting the government’s initiative of subsidising the airline ticket during Raya festive by capping the base fare to maximum RM499 one-way* on economy class for flights from Kuala Lumpur to East Malaysia. This applies to travel between 27 March and 30 March 2025. Malaysia Airlines remains dedicated to supporting this initiative to ensure affordable fares during the festive period. 

Celebrate the joy of the festive season and make 2025 a year of meaningful reunions and unforgettable discoveries with Malaysia Airlines. Embrace the spirit of togetherness while creating timeless festive memories with every journey. 

For more information on booking flights, planning the perfect getaway, or looking for fun things to do during your trip, visit the official Malaysia Airlines and Firefly website. 

*Not inclusive of government taxes and fees.

-Malaysia Airlines.

MAG’s First A330neo Aircraft Lands in Kuala Lumpur

 

Malaysia Aviation Group (MAG), the parent company of national carrier Malaysia Airlines, welcomed the arrival of its first Airbus 330-900 (A330neo) aircraft, powered by Rolls-Royce Trent 7000 engines today as part of the Group’s fleet modernisation strategy. 

The aircraft, bearing registration number 9M-MNG, departed from the Airbus Delivery Centre in Toulouse, France on 28 November 2024 at 8:52pm local time and safely arrived at its home base at KL International Airport (KUL) on 29 November 2024 at 4:52 pm local time. Prior to its arrival, the aircraft was escorted by a Royal Malaysian Air Force (RMAF) Sukhoi Su-30MKM fighter jet and performed a spectacular flypast, offering plane spotters an extraordinary sight. Upon arrival, the aircraft was greeted with a water salute. 

The journey of flight MH5039 took a total flight time of 13 hours and was flown by Captain Khairul Syukri Khalid, Captain Azim Sham Che Din, Captain Zainuddin Hussein and Captain Najwan Reshan Nahdan Rengganathan. 

MAG’s A330neo aircraft comprises 297 seats (28 in Business Class and 269 in Economy Class, of which 24 seats come with extra legroom) and will be deployed on long-haul routes across Asia and Australasia. 

In August 2022, MAG signed Memorandum of Understandings (MOU) with Airbus, Rolls-Royce and Avolon for the acquisition of 20 A330neo aircraft which are scheduled to be delivered through to 2028.

-Malaysia Airlines.

Tourism Malaysia Launches “Fly Borneo Specials Vol.2 – More Adventure Awaits You!”

 

GEORGE TOWN, 23 July 2024 - Tourism Malaysia, in collaboration with Malaysia Aviation Group and Bank Kerjasama Rakyat Berhad (Bank Rakyat), launched the latest tourism package - “Fly Borneo Specials Vol. 2 – More Adventure Awaits You!” as part of its vigorous efforts in promoting interstate travel to Sabah, Sarawak and Labuan via airlines partners Firefly and MASwings.

The "Fly Borneo Specials Vol. 2" brochure features an impressive collection of 113 thematic packages curated by 61 tour operators from Sabah, Sarawak, and Labuan. These packages cater to a variety of interests, offering an enticing blend of stunning natural landscapes, diverse flora and fauna, adventure activities, rich cultural experiences and gastronomy.

All packages are bundled with airfare and ground tours at incredibly affordable prices. To make Borneo travel even more accessible, Malaysia Aviation Group offers a 40% discount on airfare through Firefly and MASwings. Additionally, Bank Rakyat provides a 0% interest payment scheme for package purchases using its credit card and terminal, allowing travellers to enjoy their seamless dream Borneo vacations.

The launch ceremony was graced by Dato' Yeoh Soon Hin, Deputy Chairman of Tourism Malaysia and attended by Mr Ooi Chok Yan, Chief Executive Officer, Penang Global Tourism; Ms Nurmalis Musa, Chief Executive Officer, Tourism Perak; Mr Mahzan Mat Salleh, Global Sales Manager for Sabah and Labuan; Mr Dinie Fitri Ridzwan, Business Acquiring Manager, Bank Rakyat; Ms Barbara Benjamin Atan, Director of Marketing (Domestic and ASEAN), Sarawak Tourism Board; Mr Mahathir Abdul Hamid, Director of Tourism, Culture and Arts Department, Perbadanan Labuan, and Ms Zarinah Haji Amiludin, Marketing Manager, Sabah Tourism Board.

A dedicated Business to Business (B2B) session was held in conjunction with the launch, bringing together 25 key tourism industry players from Borneo and the Northern Region. This platform fostered valuable networking opportunities and showcased the latest products and attractions in Borneo.

-Tourism Malaysia.

Tourism Malaysia And Malaysia Aviation Group Forge Strategic Partnership To Strengthen Malaysia's Tourism Industry For VMY2026

 

KUALA LUMPUR, 30 April 2024 — Tourism Malaysia and Malaysia Aviation Group (MAG) have announced the signing of a Memorandum of Understanding (MoU) today, marking a significant step for a three-year partnership. This MoU signifies the commitment from both parties to reinforce Malaysia as the gateway to Asia and beyond and positioning Malaysia as a preferred tourist destination in the global economy.

The MoU was signed between Tourism Malaysia's Deputy Director-General (Promotion II), Mr. Lee Tai Hung, and the Chief Commercial Officer of Airlines (MAG), Mr. Dersenish Aresandiran. The ceremony was witnessed by Tourism Malaysia's Director-General, Mr. Manoharan Periasamy, and the Chief Executive Officer of Airlines (MAG), Mr. Ahmad Luqman Bin Mohd Azmi, at the Sheraton Imperial Hotel, Kuala Lumpur.

The outlook for the Malaysian tourism industry in 2024 is promising. To achieve a quick return on investment, the focus will be on the main target markets contributing to the number of tourist arrivals, such as ASEAN countries, West Asia, South Asia, and East Asia. One strategy is enhancing air connectivity to provide tourists with more flight accessibility to Malaysia.

This year, Malaysia aims to attract 27.3 million arrivals with RM102.7 billion in tourism revenue. To achieve these targets, Tourism Malaysia is proactively conducting promotional and marketing activities to empower the ‘Malaysia Truly Asia’ brand.

Mr. Manoharan Periasamy, Director-General of Tourism Malaysia, stated that as Malaysia moves towards Visit Malaysia Year 2026 (VMY2026), the country envisions welcoming 35.6 million tourists, generating target receipts of RM147.1 billion.

“Tourism Malaysia and MAG will collaborate to leverage each other’s strengths, providing more unrivalled services and seamless connections. More joint activities are planned, including familiarisation trips to Malaysia, marketing promotional activities, and advertising campaigns to feature Malaysia as a preferred holiday destination on the global stage.”

Chief Executive Officer of Airlines (MAG) Mr. Ahmad Luqman bin Mohd Azmi commented, “We look forward working with Tourism Malaysia, leveraging our strengths as a national carrier and aviation hub to pursue sustainable traffic growth in an increasingly competitive landscape. With our strong network and track record of working with partners through trade and consumer initiatives, we’re well-placed to support the nation’s tourism ambitions. This partnership reinforces MAG’s commitment to supporting the goals of Visit Malaysia Year 2026 (VMY2026) through positioning Malaysia as the gateway for Asia and beyond.”

The MoU will lead to the development and implementation of a three-year partnership program in key international markets, not just in the leisure passenger segment but also in MICE and transit passengers. The partnership will also anchor on Malaysia Airlines’ Bonus Side Trip (BST) offering, which provides passengers with a complimentary flight to a domestic destination on the Malaysia Airlines network, essentially providing passengers the opportunity to experience what Malaysia has to offer. BST will be expanded to include more exclusive deals curated to allow visitors to experience more of the country's attractions, points of interest, and cultural wonders of Malaysia.

The partnership will see Tourism Malaysia and MAG, through its subsidiaries Malaysia Airlines and Firefly, collaborate on joint marketing and promotional program activities for a three-year duration to mobilise efforts to revive the country's tourism industry, particularly in the international markets.

-Tourism Malaysia.

Vietnamese Media & Travel Bloggers Discover The Beauty Of Land Below The Wind Through “FEEL SABAH” Fam Trip

 

HO CHI MINH CITY, 27 March 2024 – Tourism Malaysia Ho Chi Minh, in collaboration with Sabah Tourism Board and Malaysia Aviation Group (MAG) excitedly welcomes media representatives and travel bloggers from Vietnam to Kota Kinabalu, Sabah for ‘Feel Sabah’ Media Familiarisation Trip (FAM Trip) from 25 to 30 March 2024.

The six-days, five-nights itinerary awaits participants to embark on an exciting journey, exploring iconic destinations such as the luxurious Gayana Marine Resort, the pristine Sepanggar Island, and the majestic Kiulu River. They will also experience the serenity of Our Land Eco Farm, the breathtaking Ranau highlands, the unique Desa Cattle Dairy Farm, the Sabah Tea Cottage, the vibrant Mari-Mari Cultural Village, and the enchanting Klias Wetlands in Beaufort.

The "Feel Sabah" FAM Trip serves as a gateway to introduce unique tourist destinations and showcase the captivating diversity and cultural richness of Malaysia while fostering a deeper connection between Tourism Malaysia, esteemed Vietnamese media outlets, and influential travel bloggers like Mr Tran Dang Dang Khoa and Mr Tran Viet Phuong.

This collaboration fosters opportunities for further cooperation and strengthens the connection between the two nations, aiming to significantly increase Vietnamese tourist arrivals in Malaysia, thus solidifying its position as a premier travel destination for Vietnamese travellers.

Madam Nor Hayati Zainuddin, Director of Tourism Malaysia in Vietnam, stated: "We are delighted to partner with Vietnamese media and travel bloggers to unveil Sabah's remarkable biodiversity, natural wonders, and rich cultural tapestry as we gear up for Visit Malaysia 2026.

“This trip aligns perfectly with the growing Vietnamese travel trend towards sustainable, nature-focused, and culturally immersive destinations. We hope this unforgettable experience inspires countless Vietnamese travellers to visit Malaysia in the future as Sabah welcomed over 1,600 Vietnamese arrivals in 2023.”

-Tourism Malaysia.

Tourism Malaysia Launches First-Ever 24-Hour Live Flash Ssles Campaign On Facebook

 

KOTA KINABALU, 8 March 2024 – In pioneering the digital transformation for the Cuti-Cuti Malaysia Travel Fair, Tourism Malaysia unveils a 24-hour live flash sales campaign spotlighting a selection of 58 holiday packages catering to various budgets offered by over 29 esteemed travel agents from Sabah and Labuan, including Malaysia Aviation Group, on its Facebook platform starting at 8.00 p.m. (GMT +8) today.

Set to redefine the landscape of travel promotion, this groundbreaking “Bah! Cuti-Cuti Malaysia Online Bundle Travel Fair 2024” is broadcasted from a state-of-the-art green studio in Penampang and jointly organised in collaboration with the Malaysian Association of Tour and Travel Agents (MATTA) Sabah, Malaysian Inbound Chinese Association (MICA), Sabah Tourist Association (STA), Malaysian Chinese Tourism Association (MCTA) and Malaysia Aviation Group (MAG).

This two-day event aims to highlight the enchanting tourist destinations in Kudat District, West Coast, inland or interior parts of Sabah, including Sandakan, Tawau, and Labuan, inviting visitors to explore Malaysia's diverse landscapes and cultural heritage. Apart from exciting interactive quiz sessions, Tourism Malaysia also features six inspirational speakers to provide comprehensive perspectives on the offerings of Sabah and Labuan.

Among them is Ron Pudin of the Sabah Bird Association, shedding light on birding in Sabah; Mr Alexander Yee, delving into turtle conservation efforts; Dr Wong Siew Te, an authority on Borneo Sun Bear conservation; Julinus Jeffrey Jimit of Sabah Tourism Board, offering insights into Community Based Tourism initiatives; Mahathir Abd Hamid of Labuan Corporation, discussing the attractions of Labuan Island; and Monica Chin of Malaysian Scuba Diving Association, elucidating on the wealth of underwater treasures through "Sabah & Labuan 101 Dive Treasures".

Director General of Tourism Malaysia, said: “In today's digital age, we are witnessing a significant shift in how we promote travel. With platforms like Facebook, Instagram, and TikTok, travel agencies can now reach global audiences more efficiently and affordably.

“I am thrilled to see the enthusiastic participation of attendees and industry leaders here today. Together, we are stepping into a new era of online travel promotion. Tourism Malaysia recognises the importance of digital promotion, allowing us to showcase Malaysia's beauty to the boundless world in innovative and inspiring ways.”

The “Bah! Cuti-Cuti Malaysia Online Bundle Travel Fair 2024” transcends conventional destination showcases, standing as a testament to innovation and collaboration, highlighting the collective ability to forge a new chapter in community growth and mutual prosperity.

-Tourism Malaysia.

Malaysia Aviation Group to expand fleet in 2024

 

As part of its ongoing fleet modernisation plan, Malaysia Aviation Group (MAG) is set to induct 12 new aircraft in 2024, including its first Airbus 330-900 (A330neo) which is scheduled to arrive in 3Q2024.

The group is looking to receive four of the new aircraft type this year, alongside eight of the Boeing 737-8 aircraft to support its network growth requirements.

In August 2022, MAG signed Memorandums of Understanding (MOU) with Airbus, Rolls-Royce and Avolon for the acquisition of 20 A330neo aircraft which are scheduled to be delivered through to 2028.

Ten of the aircraft are directly purchased from Airbus with a back-to-back sale and leaseback arrangement with Avolon, while the remaining 10 are leased directly from Avolon. The acquisition underscores the MAG’s commitment to elevate the standards of its service offerings, while ensuring that it can support the post-lockdown growth of the aviation industry.

The A330neo is set to provide improved operational efficiency to the MAG fleet while also allowing it to address environmental targets by offering up to 25 per cent reduction in fuel consumption and emissions. With a 1-2-1 configuration, the newly-designed Collins Aerospace Elevation Business Class seats will be a first for the group, featuring an all-suite cabin with individual privacy doors which prioritises cabin comfort and practicality. The seat covers will feature the signature songket (traditional Malaysian handwoven fabric) motif, a homage to Malaysia’s cultural heritage infused with a modern touch, creating a blend of tradition and contemporary style. With an all-aisle access layout, the seats ensure a comfortable and fully flat experience. The introduction of these new seats also positions Malaysia Airlines as the flagship carrier in the world to feature the Elevation seats on the A330 airframe.

The A330neo will comprise 297 seats (28 in Business Class and 269 in Economy Class, of which 24 seats come with extra legroom). Additional features include wireless charging pods, ergonomic seat cushions, integrated in-flight entertainment (IFE) solutions, and ample space to work, relax, and dine in comfort. The aircraft will also be fitted with Wi-Fi connectivity, ensuring that passengers can experience a practical cabin space onboard Malaysian Hospitality.

Izham Ismail, group managing director of MAG, said: “This expansion is not just about increasing our inventory in numbers but also introducing the first-of-its-kind cabin class, new seats and experiences that prioritises customer safety, comfort and overall satisfaction. We will continue to channel our investments into endeavours that strategically align with the key pillars driving our customer value proposition, namely cabin comfort, in-flight dining, and service delivery of our esteemed cabin crew.”

To further strengthen its fleet modernisation programme, MAG will also be retrofitting six of its A350-900s beginning 2026 to ensure consistent cabin standardisation and premium experiences for its guests in alignment with the new A330neo cabin.

-TTG Asia.

Tourism Malaysia Teams Up With Malaysia Aviation Group On All-Inclusive Packages "Fly Borneo Specials Vol . 1"

 

KOTA KINABALU, 29 September 2023 – Tourism Malaysia, in collaboration with the Malaysia Aviation Group (MAG), is pleased to launch its latest brochure "Fly Borneo Specials Vol.1 – The Adventure Begins Here!”, as part of Tourism Malaysia’s vigorous efforts in promoting intra- and interstate travel in Sabah, Sarawak and Labuan via airline partners through Firefly and MASwings.

More than forty-four thematic holiday packages, from a day trip to a week-long tour, have been created to cater for every interest and age level, including airfare and ground tours. Highlighting Malaysian Borneo destinations, these affordable packages are also compiled in digital and printed brochures for travellers to explore the states’ rugged adventures, colourful cultures and exotic flora and fauna.

The launching ceremony was officiated by Dato’ Dr Ammar Abd. Ghapar, Director General of Tourism Malaysia, and attended by Mr Suresh Singam, Chief Operating Officer of MASwings. Also present were Ms Noredah Othman, CEO of Sabah Tourism Board; Mr Ibrahim Othman, Director of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) Sabah; Ms Nurhayati Aziz Rashid, Head, Central Region of MAG; Mr Chali Awang, Area Sales Manager of MAG; Mr Mohd Faharuddin Hatmin, Senior Deputy Director of Corporate Communications Division, Tourism Malaysia and Ms Trecey J Tojuka, Deputy Director of Tourism Malaysia Sabah.

Dato’ Dr Ammar said: “The collaboration with MAG signifies the milestone in boosting domestic traffic, particularly in East Malaysia via the airline’s network. Hence, I hope this brochure will help further stimulate tourism in Sabah, Sarawak and Labuan as Firefly and MASwings have joined forces to offer discounted airfares and tour base fares to support the local holiday packages bundle.”

"Furthermore, the domestic tourists to Malaysian Borneo, namely Sabah, recorded a total of 853,100 arrivals from January to June 2023, as compared to 664,533 in the same period of 2022, thus showing an uptick of 22%. This latest statistic undeniably indicates a positive tourism growth for Sabah.”

Meanwhile, Mr Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from Malaysia Aviation Group, said: “MAG takes pride in serving as the airline partner for the Fly Borneo Specials Vol. 1 campaign by Tourism Malaysia. Since Firefly expanded its services intra Sarawak and Sabah, our mission has been to enhance connectivity within these regions. Therefore, this collaboration is important to accelerate the tourism opportunities and reach new market segmentation, especially to local industry players.”

With stunning natural landscapes, as well as rich in history and culture, travellers can grab these all-inclusive packages, starting as low as RM210 per person and visit Malaysian Borneo’s tourist attractions such as the geopark & shipwreck diving in Labuan, the enchanting city of Kuching and Mulu National Park, beautiful islands, mountains and wildlife in Sabah, offered by 30 tour agents.

-Tourism Malaysia.

MAG’s Airlines Invite Eligible Students to Redeem Flysiswa Flight Vouchers and Enjoy Additional Discount of up to 30%

 

KLIA, 15 August 2023 – Following the Malaysian government’s introduction of Flysiswa, Malaysia Aviation Group’s (MAG) airlines extend an invitation to eligible students to gain an additional discount of up to 30% on flight tickets throughout the year through the Group’s student travel programme, MHexplorer. This is on top of the RM300 digital flight voucher by Flysiswa for students to purchase tickets for domestic travel between Peninsular Malaysia, Sabah, Sarawak and Labuan, from now until 31 October 2023.

MHexplorer members can also unlock amazing travel benefits including a generous baggage allowance of up to 45kg, a complimentary one-time date change, birthday treats, Enrich privileges, annual promo codes for family and friends, special offers from MAG airlines, and so much more.

Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from MAG, said, “As the national flag bearer, MAG through our airlines Malaysia Airlines, Firefly and MASwings, are dedicated to supporting the Government’s effort to facilitate students at public higher learning institution in their journeys home. This initiative focuses on ensuring smooth travel, especially for students heading to and from their hometowns.

This endeavour not only aims to reunite students with their families during festive celebrations or breaks but also opens door for enhanced educational opportunities. Our commitment to simplifying student travel throughout the year is supported by our MHexplorer programme, which presents appealing flight discounts and other value-added perks for a fuss-free travel journey.”

The Flysiswa programme is accessible to all Malaysian students enrolled in selected local universities and wish to travel to their hometown across Peninsular Malaysia, Sabah, Sarawak and Labuan by air. To redeem the RM300 flight voucher and fly with MAG airlines, eligible students must register with MHexplorer, our student travel programme designed for individuals aged 13 to 26 years. After signing up with MHexplorer, eligible students will receive a voucher code via email, along with instructions to proceed with their booking through MHexplorer. 

Students who are not eligible for the Flysiswa voucher can still purchase flight tickets at a discounted fare, by signing up to the MHexplorer programme to enjoy year-long benefits that MHexplorer has to offer. Sign up to become an MHexplorer member today by visiting www.malaysiaairlines.com/MHexplorer.

Be an Enrich member to start earning Enrich Points and download the Malaysia Airlines App to get the latest promotions conveniently at your fingertips anytime and anywhere!

-Malaysia Airlines.

Tourism Malaysia Embraces Sustainable Tourism Through BAH, MARI PIGI SABAH & LABUAN ROADSHOW 2023

 

KUALA LUMPUR, 23 May 2023 – Following the success of My Destination Sabah & Labuan Meet Johor and Putrajaya Roadshow last year, Tourism Malaysia continues the promotional efforts by organising ‘Bah, Mari Pigi Sabah & Labuan Roadshow 2023’. With the tagline “Sustaining Tourism for Our Future”, the programme targets travel trades, expatriates’ communities as well as students at international schools and private higher learning institutions in Kuala Lumpur, Selangor and Putrajaya.

Held in collaboration with Sabah Tourism Board and Malaysia Aviation Group (MAG) as strategic partners, the 34 strong delegates from Sabah and Labuan consist of tour operators, namely Borneo Excursions AHSB Rentacar Sdn Bhd, Borneo Sandakan Tours & Travel, Camp Borneo Travel and Tours Sdn Bhd, Intrepid Tours & Travel, TYK Adventure Tours Sdn Bhd, YTL Gaya Island Resort, Malaysia Aviation Group, members of Federal of Rural Tourism Association Sabah (FERTAS) namely Ranau Tourism Association, Kadamaian Tourism Association and Tambunan Tourism Association; Kadaiku and officials from Tourism Malaysia Sabah and Sabah Tourism Board. 

The roadshow begins on 23rd May 2023 with Destination Presentation & B2B Session for Klang Valley agents at Ibis Kuala Lumpur City Centre targeting 100-120 pax hosted buyers, followed by Roadshow and Get Together dinner at Parkroyal Collection; Roadshow and B2C Session at Management & Science University (MSU) on 24th May 2023, Sunway University on 25th May 2023 and the roadshow’s finale at Nexus International School Putrajaya on 26th May 2023. Expected participants to attend this roadshow are between 1,000 – 2,000 pax throughout the roadshow period.

“This year, the roadshow concept is different from the previous roadshow, where previously it was just B2B and destination update session, and the target audience were the travel trade in West Malaysia. This roadshow aims to promote community-based and rural tourism destinations, products and packages in Sabah and Labuan and subsequently to create awareness among the target audience on sustainable tourism in line with Tourism Malaysia’s new focus on promoting Malaysia as the most recognisable must-visit ecotourism destination of the world,” said Mr Shahrin Mokhtar, Director of Package Development Division, Tourism Malaysia representing Dato’ Dr Ammar Abd Ghapar, Director General Tourism Malaysia.

“Undoubtedly, this is the right time to intensify Tourism Malaysia’s promotion effort for Visit Malaysia Year in 2025 to achieve the target of 23.5 million international tourists with a projected revenue of RM 76.8 billion,” he added.

The event was officiated by Mr Shahrin Mokhtar, Director of Package Development Division Tourism Malaysia. Also present were Mr Ahmad Johanif Mohd Ali, Senior Deputy Director Domestic & Event Division Tourism Malaysia; Mr Azmi Abdullah, Director of Tourism Malaysia Central Region; Ms Trecey J Tojuka, Deputy Director of Tourism Malaysia Sabah; and Ms Zarinah Amiluddin, Marketing Manager of Sabah Tourism Board and Malaysia Aviation Group (MAG) representatives and Government Officials.

-Tourism Malaysia.

Malaysia Aviation Group Airlines Invites Travellers to Discover More and Fly Malaysia with Exciting All-In Fare Offerings

 

KLIA, 2 February 2023 – Airline subsidiaries under Malaysia Aviation Group (MAG), Malaysia Airlines, Firefly and MASwings, invite travellers to explore the wonders of Malaysia, with attractive deals to domestic destinations for immediate travel until 31 August 2023.

Malaysia Airlines is offering travellers enticing deals starting from RM89 all-in one-way within Peninsular Malaysia via the airline’s Economy Lite fare, which includes a cabin baggage allowance of 7kg, complimentary snacks or meals and beverages, and in-flight entertainment. Those looking to indulge in the full premium travel service experience can opt for the Business Class fare which starts from RM429 all-in one-way and comes with a check-in baggage allowance of 40kg, two cabin baggage allowances of 7kg each, free seat selection, complimentary meals, priority check-in, boarding and baggage, and access to the airline’s top-notch lounges at KL International Airport.

Fares from Kuala Lumpur to Sarawak and Sabah start from RM119 and RM169 all-in one-way on Economy Class and RM799 and RM899 on Business Class respectively. Those looking to travel between Sabah and Sarawak can enjoy fares starting from RM99 on Economy Class or RM429 on Business Class.

To ensure seamless connectivity within the country, sister airlines Firefly and MASwings will also be offering attractive deals for travellers to discover more of Malaysia and plan their travels for the months ahead.

Firefly is offering fares from RM69 to RM159 for immediate travel until 31 August 2023, which will be operated by its ATR72-500 and Boeing 737-800 aircraft. Domestic flights on ATR 72-500 from Subang offers the convenience of city airports, the complimentary baggage allowance of 20kg, in-flight refreshments and many more valuable offerings. 

Meanwhile, domestic flights operated by its Boeing 737-800 will offer unbundled fares from RM69 all-in one-way to destinations including Kota Kinabalu (BKI), Kuching (KCH), Langkawi (LGK) and Johor Bahru (JHB). Passengers travelling on Firefly’s Boeing 737-800 will have the flexibility to customise their flights based on their preferences, including various add-on choices for in-flight meals, baggage allowance, travel protection, and more.

For those eyeing adventures across Borneo, MASwings is offering fares starting from RM136 all-in one-way to destinations including Miri (MYY) to Mulu (MZV), Sandakan (SDK) to Lahad Datu (LDU), and Bintulu (BTU) to Sibu (SBW), serviced by its ATR72-500 aircraft. Travellers can also enjoy fares from RM146 all-in one-way from SDK to TWU, BKI to Labuan (LBU), and MYY to LBU, BTU and Limbang (LMN).

Meanwhile, fares from BKI to LDU, MZV and from MYY to SBW start from RM186, whereas fares from KCH to LMN and MZV start from RM206 all-in one-way. Passengers travelling via MASwings will enjoy the convenience of 20kg of check-in baggage and light refreshments for a comforting journey. Holidaygoers can enjoy the promotion from now until 28 February 2023, for travel between 5 February to 31 August 2023.

As members of the Travel Safe Alliance Malaysia (TSAM), the sister airlines are dedicated to ensuring safe and seamless travel for customers by adopting the highest safety and hygiene standards across all end-to-end touchpoints of the traveller journey so passengers can continue to Fly Confidently.

Whether to plan for the upcoming festivities, school holidays, or take a relaxing solo trip, there is no better time than now to rediscover the country’s travel trove of diverse culture and cuisines. For more information and to book your next getaway, visit the official Malaysia Airlines, Firefly, and MASwings website. 

-Malaysia Airlines.

Matta Sabah targets RM20mil sales for July travel fair

 

Matta Sabah chairman Lawrence Chin (third from right), organising chairman Alicia Gomes (third from left), MASwings commercial support manager Aznah Marsha Omar (fourth from left) and Malaysia Airlines Berhad commercial sales for Sabah and Labuan, Mahzan Mat Salleh (second from right) in collaboration to further boost and revive the international and domestic travel industry.
-NSTP/PAUL MU

KOTA KINABALU: The travel industry is hoping to generate sales of between RM15 million and RM20 million at the upcoming Malaysia Association of Tour and Travel Agents (Matta) Fair Sabah, which is making a return after a two-year absence due to the Covid-19 pandemic.

It will be held on July 9 to 10 at the ITCC shopping mall in Penampang.

Its organising chairman Alicia Gomes said many people are eagerly waiting to travel now following the reopening of international borders and relaxation of the standard operating procedures (SOPs) for travelers.

Among the popular destinations include China, Australia, Turkey and Dubai as well as pilgrimage tours, she told the media during a press conference at the Matta Sabah Chapter office, here today.

Also present were MASwings commercial support manager Aznah Marsha Omar and Malaysia Airlines Bhd commercial sales for Sabah and Labuan head, Mahzan Mat Salleh.

"Prior to Covid-19, sales generated from the fair had always been around RM25 million. We expect it to be around RM15 to RM20 million this time around," said Gomes.

Matta Sabah chairman Lawrence Chin said visitors will have the opportunity to buy from a wide variety of value-for-money domestic and international holiday packages from over 80 participating companies.

The Malaysia Aviation Group (MAG) will be the official airlines for the fair and they will be giving away 24 tickets for the buyers' contest.

Lucky winners will stand a chance to win tickets to Kuala Lumpur, Langkawi and Denpasar, courtesy of Malaysia Airlines Bhd while Firefly is sponsoring a flight to Penang.

Chin believes with the collaboration and support from MAG together with Firefly and MASwings, it will be a crowd-puller to further boost and revive the international and domestic tourism industry.

He said visitors planning to visit the fair must comply with the SOP by wearing face masks at all times in the mall.

Admission is free. The fair will be held from 9am to 7pm over the two days.

-nst online.

MAG Partners Sunway to Accelerate Economic Recovery

 

Sunway City Kuala Lumpur, 13 April 2022: Malaysia Aviation Group (MAG) and Sunway Group have entered into a partnership to capitalise on each other’s strengths and strong presence as catalysts to reviving the country’s economy in a range of industries including aviation, property, education, medical tourism and hospitality.

 

The collaboration will allow MAG, a global aviation organisation, and Sunway, one of Southeast Asia’s leading conglomerates, to explore broad collaborative initiatives which include new business opportunities, joint marketing campaigns as well as branding and promotional activities between two Malaysian brands. The subsidiaries under MAG include MAB, Firefly, MASwings, and Journify; where subsidiaries under Sunway include Sunway Malls, Sunway Theme Parks, Sunway Property, Sunway Education Group, Sunway Healthcare Group and Sunway Travel.

 

The MoU was signed between Group Chief Executive Officer of MAG, Captain Izham Ismail, and Ms Sarena Cheah, Executive Director of Sunway Group. The ceremony was witnessed by Tan Sri Wan Zulkiflee bin Wan Ariffin, Group Chairman of Malaysia Airlines Berhad and Malaysia Aviation Group; Tan Sri Dato’ Seri Dr. Jeffrey Cheah, Founder and Chairman of Sunway Group; and Tan Sri Datuk Seri Razman M. Hashim, Deputy Chairman of Sunway Group.

 

Group Chief Executive Officer of MAG, Captain Izham Ismail said: “We are delighted to advance our collaboration with Sunway Group to jointly drive a wide spectrum of collaborative efforts. We believe that these efforts are vital for exploring and capitalising on new opportunities that will emerge to ultimately promote brand awareness at greater levels. This is a momentous occasion for both brands, as we join forces to advance the lives of millions of people and businesses that were impacted by the pandemic – particularly in the fields of aviation, property, education, medical tourism, and hospitality. Our collaboration with Sunway Group today demonstrates how organisations with shared values and goals can pave the way to accelerate industries and economic growth.”

 

Chief Executive Officer of Sunway Malls & Theme Parks Mr HC Chan said: “Our collaboration with Malaysia Aviation Group is one that we are very excited about. Apart from raising both brands’ standing through purposeful collaborations, these efforts will undoubtedly accelerate Malaysia’s economic recovery and growth that was hampered by the pandemic. Malaysia remains a touristic destination that has so much to offer. Through this partnership with MAG, we believe that it is time for revitalisation and recovery for these sectors once again, putting Malaysia on the map of the world."

 

Through this MoU, Malaysia Airlines will be appointed as the preferred airline of Sunway, reflecting Sunway’s confidence in the airline’s premium and reliable services across the airline’s network, both locally and internationally. At the same time, Sunway will be able to tap into new opportunities through the airline’s tour operating arm, MHholidays; the airline’s digital student travel programme, MHexplorer; and a joint reward programme via the airline’s Travel and Lifestyle loyalty programme, Enrich. This partnership aims to offer comprehensive travel packages covering flights, hotel stays, and attractions that promise all-in-one hassle-free planning and absolute enjoyment on both companies’ MHholidays packages, Journify Vacation and Themepark Vouchers, Quarantine Facilities, and Special MH Packages.

 

MAG and Sunway will further offer curated medical tourism packages as well. These packages will extend exclusive discounts and air travel promotions of MAG’s airline companies for customers requiring treatment at Sunway Healthcare Group’s facilities. With this, MAG and Sunway hope to promote further growth in Malaysia’s medical tourism sector.

 

Beyond the various forms of tourism offers, this collaboration will allow both brands to leverage each other’s expertise to establish a robust talent ecosystem on student placements, academic information and knowledge exchange, develop joint-research projects, and offer new aviation programmes at selected Sunway educational institutions. Additionally, studentsenrolled at institutions under Sunway Education Group will enjoy exclusive benefits when they sign up for the airline's digital travel programme, MHexplorer, for their travel from and within Malaysia.

 

This partnership between Sunway and MAG began through Enrich, MAG’s Travel and Lifestyle loyalty programme. Through this latest collaboration, Enrich seeks to introduce even more value-added experiences and allow members to redeem Sunway Pals points with Enrich Points. Sunway Pals points can be redeemed to enjoy privileges at more than 1,000 merchants across Sunway business divisions including malls, theme parks, healthcare, education andproperty. Conversely, Enrich Points may also be redeemed with Sunway Pals points. These can be used to enjoy an extensive range of experiences such as flights, seat upgrades, retail items, access to Malaysia Airlines Golden Lounges, hotel stays, dining and more.

 

This collaboration will open doors to sustainability initiatives that reinforce MAG’s and Sunway’s shared commitment to sustainability. Both organisations have pledged to achieve net-zero carbon emissions by 2050, in line with the national climate agenda to be a carbon neutral economy by 2050.

-Malaysia Airlines.