Mongolia Travel Agents & KOLs Famtrip To Malaysia

 

KUALA LUMPUR, 9 September 2026 | Tourism Malaysia welcomed a delegation from Mongolia comprising 16 travel agents and three Key Opinion Leaders (KOLs) as part of a 4 days 3 night familiarisation trip (famtrip) hosted by HTC Travel Services (M) Sdn. Bhd. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, was invited to attend the welcoming dinner for a networking session. The itinerary of famtrip was covered Putrajaya, Selangor, Pahang, Port Dickson, and Langkawi.

Furthermore, Tourism Malaysia is engaged in a joint promotion collaboration with Green Empire Holding LLC in Mongolia from July to December 2026. Additionally, between November and December 2026, a new charter route will operate a total of 15 direct flights from Ulaanbaatar, Mongolia, to Malaysia.

-Tourism Malaysia.

Mega Fam: Tourism Malaysia Welcomes 55 International Media And Trade Delegates In Conjunction With Citrawarna 2026

 

KUALA LUMPUR — Tourism Malaysia hosted a Meet & Greet session for the Mega Fam Programme in conjunction with Citrawarna 2026 at DSR Taiko Berhad, bringing together 55 delegates comprising media, travel agents, Key Opinion Leaders (KOL) and marketing representatives from Tourism Malaysia overseas offices, representing 13 countries in the Asia Pacific region. 

Held over five days from 23 to 27 July 2026, the programme forms part of Tourism Malaysia's strategic effort to generate international media coverage and trade engagement in support of the Visit Malaysia 2026 (VM2026) campaign that is planned for an extension through 2027. 

The 55-people delegation comprises 30 media, 17 travel agents, 5 KOLs and 3 marketing representatives from Tourism Malaysia overseas offices. The participants were from various cities including Jakarta, Medan, Bangkok, Phnom Penh, Vientiane, Manila, Ho Chi Minh City, Taipei, Shanghai, Guangzhou, Beijing, Hong Kong, Seoul, Tokyo, Mumbai, New Delhi, Chennai, Sri Lanka, Dhaka and Sydney. 

Present at Meet & Greet session, YBrs. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, said: "This Mega Fam is a strategic investment in the international visibility we need to hit our VM2026 numbers. When 55 media, trade and content partners from 13 markets experience the Colours of Malaysia here and carry that story home, it converts into exactly the kind of visit intent this campaign is built on. Programmes like this, combined with stops at some of our great destinations, are how we turn a single trip into coverage across our most important source markets." 

The enriching trip begins at DSR Taiko Berhad, home to the world's first Musang King gelato and durian orchard experience. The Mega Fam delegates were involved in a brand introduction, an orchard discovery tour featuring the Musang King tree, a harvest demonstration and traceability showcase, and a sharing session with the founder and management team. 

To highlight Malaysian rich heritage food and gastronomy, the delegates were brought for dinner at IRAMA Signature IOI City Mall, Putrajaya. The restaurant presents Warisan Tradisi Melayu, a vibrant fusion of traditional Malay recipes and contemporary global flavors tailored for international visitors. It illustrates the preservation and evolution of Malay heritage while adapting to global preferences, enhancing accessibility for international visitors. 

Delegates also attended the official Launching Ceremony of Citrawarna 2026 at Dataran Merdeka on 25 July, before continuing to Kuala Selangor, as well as craft and gastronomy sites in Kuala Lumpur over the remainder of the five-day programme, offering a comprehensive showcase of Malaysia's tourism diversity. 

Tourism Malaysia expects the programme to generate impactful print, digital, and broadcast coverage across all 13 source markets represented. By transforming these immersive experiences into compelling global narratives, the initiative will reinforce Malaysia's positioning as a world-class destination for gastronomy, heritage and culture. 

As the VM2026 campaign approaches its concluding phase, the momentum generated by this Mega Fam will be instrumental in capturing the hearts of global travellers and paving the way for a successful tourism year in 2027.

-Tourism Malaysia.

Fam Trip Media Soft Adventure – Johor & Negeri Sembilan

 

Tourism Malaysia melalui Bahagian Pembangunan Pakej telah menganjurkan Famtrip Media Soft Adventure  pada 22 hingga 26 Jun 2026, meliputi negeri Johor dan Negeri Sembilan.

Program ini melibatkan seramai 17 orang peserta yang terdiri daripada media dan penghasil kandungan antarabangsa daripada Singapura, Thailand, Indonesia, Vietnam dan Australia, serta pengamal media tempatan.

Objektif program ini adalah untuk memberi pendedahan kepada media tempatan dan antarabangsa mengenai kekuatan produk eco-adventure dan alam semulajadi Malaysia selaras dengan pertumbuhan pasaran ekopelancongan global dan penekanan pelancongan lestari oleh Malaysia untuk meningkatkan keyakinan terhadap kualiti dan keselamatan produk.

Antara lokasi yang dikunjungi dalam program ini adalah Taman Negara Endau Rompin,  ATV Park Sungai Lebak, X Park Iskandar Puteri, Laman Bakau Tanjung Surat, Sireh Park, serta memberi pendedahan terhadap festival tempatan di Festival Rentak Negeri 2026 di Port Dickson, Negeri Sembilan yang berlangsung pada 25 hingga 28 Jun 2026.

Sepanjang program, para peserta didedahkan secara dekat akan keunikan budaya tempatan seperti budaya masyarakat Orang Asli Jakun, pendedahan terhadap produk-produk ekopelancongan yang mampu memberi kesedaran terhadap kepentingan alam kepada orang ramai serta pelbagai aktiviti lasak yang menarik bagi pencinta aktiviti ekstrem.

Usaha ini diharap dapat menarik lebih ramai pelancong tempatan dan antarabangsa untuk mengalami keindahan alam semula jadi yang ada di selatan negara, serta pengembaraan yang mengujakan sempena Tahun Melawat Malaysia 2026.

-Tourism Malaysia.

FamTrip: “Refreshing Langkawi 99 Magical Island V3 – Gastronomy, Culture & Heritage” – Langkawi, Kedah

 

Tourism Malaysia melalui Pejabat Tourism Malaysia Wilayah Tengah telah menganjurkan program Refreshing Langkawi 99 Magical Island V3: Gastronomy, Culture & Heritage pada 15 hingga 18 Jun 2026 di Langkawi, Kedah.

Program ini bertujuan untuk mempromosikan produk pelancongan di Langkawi khususnya dalam segmen gastronomi, budaya, warisan dan ekopelancongan, selaras dengan usaha memperkukuhkan promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Sepanjang program, para peserta berpeluang menikmati pengalaman unik yang mengetengahkan keindahan alam semula jadi, budaya tempatan serta kepelbagaian produk pelancongan yang terdapat di Langkawi.

Antara lokasi dan aktiviti yang dilawati termasuk Dangau Langkawi, Rarebaqhang Studio di Kompleks Kraf Langkawi, Pak Long's Kelulut Honey Farm, Artcase Galleries Langkawi, Dataran Lang, Langkawi Fish Farm Restaurant, Island Hopping ke Pulau Dayang Bunting dan Pulau Beras Basah, Rumah Makan Jebat, aktiviti "Merewang" dan makan malam tradisional "Nostalgia Kampung Melayu" di Langkawi Country Lodge, SkyCab Cable Car & Eagle Nest Skywalk, Crab Farm, Kubang Badak Biogeotrail serta eksplorasi kuih tradisional dan makanan jalanan di Pantai Cenang.

-Tourism Malaysia.

Tourism Malaysia Anjur Networking Meet-Up Di Royal Belum, Perak

 

Tourism Malaysia melalui Bahagian Komunikasi Korporat telah menganjurkan program Networking Meet-Up Royal Belum, Perak pada 9 hingga 12 Jun 2026 di Royal Belum, Perak.

Program ini melibatkan seramai 15 peserta yang terdiri daripada penghasil kandungan digital dan pegawai Tourism Malaysia. Penganjuran program ini bertujuan untuk memperkukuh hubungan industri, meningkatkan pendedahan serta pengetahuan, di samping memupuk apresiasi dalam kalangan pegawai Tourism Malaysia terhadap keunikan produk dan tarikan pelancongan yang terdapat di Negeri Perak.

Fokus utama program ini adalah untuk memperkenalkan kawasan Royal Belum yang terkenal dengan khazanah alam semula jadi, kepelbagaian biodiversiti serta warisan pelancongan negara yang bernilai tinggi.

Sepanjang berada di Royal Belum, para peserta turut menerima penerangan dan perkongsian maklumat terkini mengenai pembangunan produk pelancongan, usaha pemuliharaan alam sekitar serta potensi pelancongan di kawasan tersebut daripada wakil Perbadanan Taman Negeri Perak. Sesi perkongsian ini memberi pemahaman yang lebih mendalam mengenai keunikan dan kepentingan Royal Belum sebagai antara destinasi ekopelancongan utama negara.

Antara lokasi yang dilawati adalah Air Terjun Sungai Kooi, Perkampungan Orang Asli, Salt Lick (Sira), Galeri Arkeologi Lembah Lenggong, Suka Suka Lake Retreat Lenggong, Kampung Beng Lenggong, dan Kampung Warisan Budaya.

-Tourism Malaysia.

Tourism Malaysia Perkukuh Promosi Pelancongan Marin Melalui Program Fam Trip Ke Pulau Tioman

 

TIOMAN, PAHANG – Tourism Malaysia melalui Bahagian Pembangunan Pakej telah menganjurkan Program Lawatan Pengenalan (Fam Trip) ke Pulau Tioman dari 6 hingga 10 Jun 2026, melibatkan sembilan ejen pelancongan dari Thailand, Indonesia, Singapura dan Vietnam sempena penganjuran Malaysia International Dive Expo (MIDE).

Program ini bertujuan memperkenalkan produk dan tarikan pelancongan Pulau Tioman serta menyokong pembangunan pakej pelancongan yang lebih menarik dan kompetitif untuk pasaran negara masing-masing.

Sepanjang program, para peserta berpeluang meneroka pelbagai tarikan yang ditawarkan di Pulau Tioman, termasuk lokasi selaman bertaraf dunia, perairan yang jernih serta pengalaman pulau yang memukau. Pulau Tioman sememangnya diiktiraf sebagai salah satu destinasi pelancongan marin terkemuka di Malaysia, menawarkan pengalaman aktiviti menyelam dan snorkeling bertaraf antarabangsa kepada pelancong dari seluruh dunia.

Usaha ini diharap dapat menarik lebih ramai pelancong antarabangsa untuk menikmati keindahan Pulau Tioman dan produk pelancongan marin Malaysia yang unik sempena kempen Tahun Melawat Malaysia 2026.

-Tourism Malaysia.

Sambutan Hari Gawai Di Bintulu Raikan Kepelbagaian Budaya Bersama Komuniti Dan Pelancong

 

BINTULU, SARAWAK | YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya telah merasmikan Sambutan Hari Gawai Bersama Komuniti dan Pelancong di Rumah Panjang Dato’ Raymond Anak Phen @ Plen, Bintulu, Sarawak.

Sambutan ini membuka peluang kepada pelancong tempatan dan antarabangsa untuk menyaksikan sendiri keunikan budaya, adat resam serta tradisi masyarakat Iban yang telah diwarisi turun-temurun dan menjadi antara tarikan pelancongan budaya utama di Sarawak. Majlis tersebut turut diserikan dengan kehadiran His Excellency Ouyang Yujing, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China (PRC).

Turut hadir ke majlis ini, YB Dato Sri Dr. Stephen Rundi Anak Utom, Menteri Industri Makanan, Komoditi dan Pembangunan Wilayah Sarawak; YBhg. Dato’ Shaharuddin Abu Sohot, Ketua Setiausaha Kementerian Pelancongan, Seni dan Budaya (MOTAC); YB Tuan Iskandar Turkee, ADUN Jepak dan YBrs. Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia.

Sambutan ini turut dimeriahkan dengan kehadiran peserta Mega Familiarisation Trip (Mega Fam) daripada negara China, India, Vietnam, Filipina dan Korea Selatan, serta pelancong tempatan dan antarabangsa yang berpeluang menghayati sendiri pengalaman autentik Hari Gawai dan keunikan budaya masyarakat Iban di rumah panjang.

Encik Mohd Amirul Rizal berkata penyertaan orang ramai dan pelancong dalam sambutan kebudayaan seperti Hari Gawai digalakkan bagi menghayati kepelbagaian budaya Malaysia dan memperkukuh sektor pelancongan negara sempena VM2026.

-Tourism Malaysia.

Program Fam Trip Komunikasi Strategik: TM X Oppo - Kelantan

 

Tourism Malaysia melalui Bahagian Komunikasi Korporat telah menganjurkan Program Fam Trip TM X OPPO pada 18 hingga 21 Mei 2026 di Negeri Kelantan.

Program ini melibatkan seramai 15 orang peserta yang terdiri daripada jurugambar profesional dan wakil media tempatan. Inisiatif ini memberi penekanan kepada usaha mengetengahkan keunikan budaya, seni dan warisan Negeri Kelantan menerusi pengalaman pelancongan yang autentik serta kaya dengan nilai tradisi tempatan.

Sepanjang program berlangsung, para peserta berpeluang merakam keindahan landskap, budaya dan warisan tempatan menggunakan peranti terbaru OPPO Find X9 Ultra Hasselblad, sekali gus memperkukuhkan promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Antara lokasi yang dikunjungi termasuk Collectible Museum, Pasar Siti Khadijah, Kampung Kraftangan, Istana Jahar, Kem Baha, Desa Gemalai, Wayang Kulit Pak Daim dan pelbagai lagi destinasi menarik di Kelantan.

-Tourism Malaysia.

Famtrip: Sony X TM - Perak

 

Tourism Malaysia melalui Bahagian Komunikasi Korporat telah menganjurkan FamTrip Sony X TM pada 18 hingga 21 Mei 2026 di Negeri Perak.

Program ini melibatkan seramai 12 orang peserta yang terdiri daripada jurugambar professional dan penghasil kandungan Sony Malaysia. Objektif program ini adalah untuk menonjolkan keindahan dan pengalaman di beberapa produk pelancongan yang berpotensi tinggi menggunakan produk Sony, dengan memotretkan kecantikkan Negeri Perak sekali gus memperkukuhkan lagi promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Lokasi lawatan terdiri dari 3 daerah di Perak : Gopeng, Ipoh dan Kuala Kangsar. Antara lokasi yang dikunjungi adalah Hoga Gaharu Farm, Muzium Gopeng, Tingkat Valley, Tasik Cermin, Arlene House, Concubine Lane, Funtasy House Trick Arts, Assam House, Jambatan Victoria, Istana Kenangan dan pelbagai lagi.

-Tourism Malaysia.

Program Niche Nature & Adventure 2026 Di Kuching, Sarawak

 

Unit Nature & Adventure, Bahagian Pembangunan Pakej melalui Pejabat Tourism Malaysia Sarawak telah menganjurkan Program Bengkel Agrotourism Sarawak pada 18 Mei hingga 21 Mei 2026 di Kuching, Sarawak.

Program ini melibatkan seramai 13 agensi pelancongan dari Semenanjung Malaysia dan Sarawak, serta pegawai Tourism Malaysia. Objektif program ini adalah untuk mempromosikan produk pelancongan di Negeri Sarawak, khususnya dalam sektor agropelancongan, di samping membangunkan pakej agro pelancongan yang menggabungkan elemen alam semula jadi sekali gus memperkukuhkan promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Antara lokasi lawatan yang terlibat termasuk Brooke Dockyard Industrial Heritage Museum, Gereja St. Peter Kuching, Sarawak Biodiversity Centre (SBC), Jong’s Crocodile Farm & Zoo, Borneo Empurau Farm & Resort, Lembaga Koko Malaysia Cawangan Sarawak, Ladang Nipah, Kampung Pinggan Jaya, Borneo Happy Farm, serta Bazaar Kuching Waterfront.

Program ini turut mengadakan Bengkel Agrotourism Sarawak bersama Bahagian Pembangunan Pakej dan Sarawak Tourism Board yang melibatkan sesi perkongsian maklumat berkaitan produk pelancongan sedia ada serta potensi pembangunan produk baharu di Sarawak kepada agensi pelancongan yang terlibat. Inisiatif ini merupakan terus komited dalam menyokong pembangunan pelancongan berasaskan komuniti dalam usaha memperluas ekosistem pelancongan berimpak tinggi menjelang VM2026.

-Tourism Malaysia.

Fam Trip: Surreal Experience In The North – Kedah Perlis

 

Tourism Malaysia melalui Pejabat Tourism Malaysia Wilayah Utara telah menganjurkan FamTrip Surreal Experience In The North - Kedah Perlis pada 13 hingga 16 Mei 2026 di Negeri Kedah (Tanah Besar) dan Perlis.

Program ini melibatkan seramai 15 orang peserta yang terdiri daripada wakil media tempatan, pempengaruh dan wakil agensi pelancongan dari Wilayah Utara. Objektif program ini adalah untuk mempromosikan produk pelancongan di Negeri Kedah dan Perlis, khususnya dalam segmen gastronomi dan agropelancongan, sekali gus memperkukuhkan lagi promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Antara lokasi lawatan termasuk Tanjung Dawai,  Muzium Arkeologi Lembah Bujang, Galeri Tsunami, Pasar Bisik Kuala Muda, Perkampungan Melayu Seri Banian, Kilang Mak Bee, Din Laksa Beras Telok Kechai, Bukit Kodiang, Kampung Warna Warni, Kafe Santai D'Sungai Derga, Ladang HarumanGo, dan Superfruit Valley.

-Tourism Malaysia.

Mega Fam Programme Returns: Tourism Malaysia Welcomes Global Media Representatives In Conjunction With Rain Rave Water Music Festival

 

KUALA LUMPUR - Under the Mega Familiarisation Trip (Mega Fam) Programme series, Tourism Malaysia hosted over 40 international media representatives from 30 April to 4 May 2026. Held alongside the World Labour Day Celebration cum Rain Rave Water Music Festival 2026, the festival presents an exciting opportunity to welcome visitors from across the region and beyond, offering a shared cross-cultural experience in Malaysia.

The Rain Rave Water Music Festival is positioned as a strategic urban tourism activation featuring three main zones celebrating Malaysia's heritage, culinary variety, and vibrant music scene. Visitors could enjoy the Rhythm of Cultures craft bazaar, the Rhythm of Flavours food market with 50 diverse stalls, and the Rhythm of Rain main stage for live performances. Together, these elements bring together tourism industry players, creative partners, and commercial stakeholders, while driving visitor traffic and stimulating spending across the retail, hospitality and services sectors.

In the spirit of enhancing the Visit Malaysia 2026 (VM2026) campaign, the Mega Fam Programme welcomed 41 media representatives from East Asia, Oceania, South Asia and Southeast Asia including Australia, Cambodia, China, India, Indonesia, Japan, Laos, South Korea, Thailand and Vietnam. This initiative serves as a strategic platform to strengthen engagement with international media, while positioning Malaysia as a destination renowned for its rich cultural diversity and dynamic tourism offerings, in line with the VM2026 theme, Malaysia: A Culturally Rich and Sustainable Destination.

-Tourism Malaysia.

Fam Trip Programme For Ignite Travel Group Australia Agents

 

A lunch engagement with Ignite Travel Group from Australia was organised as part of the Ignite Travel Group Agents FAM Trip programme at the InterContinental Hotel Kuala Lumpur.

The FAM trip programme forms part of AERO Division Geran Sepadan Penerbangan Antarabangsa & Charter (GSPC) with Ignite Travel Group, with a six week campaign running from 13 April to 24 May 2026.

The familiarisation trip took place from 8 to 16 April 2026, involving a total of 10 participants, and covered Kuala Lumpur, Penang, and Langkawi, with key highlights including iconic attractions such as KLCC (Petronas Twin Towers) and Batu Caves in Kuala Lumpur, Georgetown in Penang, and the Langkawi SkyCab experience in Langkawi.

This initiative is also a follow through from the official visit by YB Minister to Australia last year, aimed at strengthening collaboration with key Australian travel trade partners and stimulating inbound travel to Malaysia. Through this strategic collaboration between Tourism Malaysia and Ignite Travel Group, participants were introduced to Malaysia’s rich cultural diversity and culinary heritage, complemented by cultural visits and the sampling of local delicacies, providing a well-rounded Malaysian experience.

-Tourism Malaysia.

Fam Trip For Agents In Collaboration With AirAsia To Kelantan & Terengganu

 

Tourism Malaysia Taipei, in collaboration with AirAsia, successfully organised a joint Fam Trip from 30 March to 4 April 2026, bringing together 7 representatives from leading Taiwanese travel operators, alongside delegates from the media, AirAsia, and TM Taipei. The programme showcased the unique charm of Malaysia’s East Coast, covering Kota Bharu, Perhentian Island, Lang Tengah Island, and Kuala Terengganu. Leveraging AirAsia’s red-eye flight connectivity from Taipei to Kota Bharu, the initiative highlighted the seamless accessibility and growing appeal of these emerging destinations for the Taiwanese market.

Designed to introduce new tourism products beyond Malaysia’s key cities, the trip showcased unique experiences aligned with Taiwanese travellers’ preferences for island getaways, nature-based activities, and gastronomy. Participants experienced local highlights including Kopitiam Kita, Desa Gemalai Baruh Padi Alami, Siti Khadijah Market, snorkeling and marine activities at Perhentian and Lang Tengah Islands, as well as Terrapuri Heritage Resort, Payang Market, Noor Arfa Craft Complex, Mayang Mall, and popular local delicacies such as ‘keropok lekor’ and ‘ikan celup tepung’ in Kuala Terengganu.

The programme was made possible with strong support from AirAsia (official airline sponsor), while accommodation was hosted by ibis Styles Kota Bharu, Perhentian Marriott Resort & Spa, Summer Bay Lang Tengah Island, Paya Bunga Hotel Kuala Terengganu, and ibis Styles Sepang KLIA. Ground arrangements were supported by HTC Travel.

A key highlight of the programme was the series of networking dinners hosted by the Department of Tourism and Culture, Kelantan and the Office of the State Secretary of Kelantan at Perdana Hotel Kota Bharu, as well as Tourism Terengganu at Elysium Hall, Terengganu Drawbridge Tower. The event in Kelantan was graced by the Honourable Chairman of the State Committee for Tourism, Culture, Arts and Heritage, Datuk Kamarudin Md. Nor, while the Terengganu session was officiated by the Honourable Chairman of the State Committee on Tourism, Culture, Environment and Climate Change, Datuk Razali Idris. Both evenings were attended by distinguished guests, including the Director of Tourism Malaysia East Coast Region, Mr. Mohd Azizul Arif Yahaya and key local industry players, providing a valuable platform to strengthen collaboration and explore future business opportunities.

-Tourism Malaysia.

Mega Fam Trip 2026 Iftar Ramadan

 

Tourism Malaysia melalui Bahagian Komunikasi Korporat telah menganjurkan Mega FamTrip 2026 Iftar Ramadan dari 27 Februari hingga 3 Mac 2026 di sekitar Kuala Lumpur dan Putrajaya.

Program ini melibatkan seramai 24 peserta yang terdiri daripada wakil media dan pempengaruh tempatan dari negara ASEAN seperti Singapura, Indonesia, Thailand, Brunei, Filipina, Laos dan Kemboja, serta pegawai Tourism Malaysia bagi merasai sendiri kemeriahan iftar dan suasana Ramadan di Malaysia.

Antara lokasi ikonik yang dilawati termasuk Seri Negara, The Exchange TRX, Bangunan Sultan Abdul Samad dan Menara Kuala Lumpur. Selain itu, peserta turut menerokai tarikan utama di Kuala Lumpur dan Putrajaya termasuk Iftar@KL serta Festival Ramadan Putrajaya.

Program ini bertujuan memberi pengalaman imersif kepada peserta sekali gus memperkukuh liputan promosi berkaitan budaya, gastronomi dan destinasi ikonik Malaysia. Inisiatif ini selaras dengan aspirasi kempen VM2026 untuk mengetengahkan Malaysia sebagai destinasi utama pelancongan berteraskan gastronomi di rantau ini.

-Tourism Malaysia.

Tourism Malaysia Hosts Mega Fam Iftar 2026 Programme In Support Of Visit Malaysia 2026

 

PUTRAJAYA — Tourism Malaysia marks the return of its Mega Fam Iftar 2026 programme from 27 February to 3 March 2026 in support of Visit Malaysia 2026 (VM2026). This programme aims to strengthen engagement with media practitioners and travel trade partners across ASEAN, while positioning Malaysia as a premier destination for cultural and gastronomic tourism.

The programme will bring together 24 media representatives and travel agents from seven ASEAN countries namely Singapore, Brunei, Indonesia, Thailand, the Philippines, Laos and Cambodia to experience Malaysia’s vibrant iftar celebrations and Ramadan festivities.

Mr. Mohd. Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, stated, “Iftar@KL organised by Jabatan Kebudayaan dan Kesenian Negara (JKKN) and Festival Ramadan Putrajaya by Perbadanan Putrajaya have been listed in the Calendar of Events (CoE) for Visit Malaysia 2026.

To ensure the success of both events, Tourism Malaysia is organising Mega Fam Iftar 2026 for ASEAN media and travel agents, offering an immersive first-hand experience while amplifying promotional coverage of Malaysia’s culture, gastronomy and iconic destinations. This initiative aligns with the objectives of the VM2026 campaign to position Malaysia as a world-class cultural and gastronomic tourism destination.”

A central highlight of Mega Fam Iftar 2026 is the celebration of Malaysia’s rich and distinctive culinary heritage. The programme showcases the nation’s iconic iftar traditions and vibrant Ramadan bazaars; experiences that embody the spirit of togetherness, strong family values and unity within Malaysia’s multicultural communities. These authentic cultural expressions present a compelling tourism proposition, reinforcing Malaysia’s standing as a leading gastronomy-driven destination in the region. 

Participants will embark on a five-day, four-night immersive journey exploring iconic destinations and cultural highlights in Kuala Lumpur and Putrajaya. The itinerary features Iftar@KL and visits to Festival Ramadan Putrajaya, as well as curated experiences at Seri Negara, The Exchange TRX, Sultan Abdul Samad Building and KL Tower. Both Kuala Lumpur and Putrajaya were strategically selected as host destinations in view of their stature as key international gateways and administrative centres, offering participants a comprehensive perspective of Malaysia’s urban vibrancy and cultural identity. 

In 2025, Malaysia welcomed 42.2 million visitors, reflecting a significant 11.2 per cent increase compared to 2024. While these figures are encouraging, substantial growth potential remains. Through continued collaboration and shared commitment with industry and media partners, Tourism Malaysia is confident of achieving even more sustainable growth in this key market. 

Tourism Malaysia extends its appreciation to all participants of the Mega Fam Iftar 2026 programme for their support and looks forward to strengthening joint promotional initiatives to showcase Malaysia’s diverse attractions, alongside its rich cultural and culinary heritage, in support of Visit Malaysia 2026.

-Tourism Malaysia.

Tourism Malaysia Elevates Digital Visibility With VM2026 Creators Onboard Programme

 

DESARU, 16 December 2025 – Tourism Malaysia successfully concludes the VM2026 Creators Onboard programme from 10–12 December 2025, bringing together social media influencers and digital creators who actively support Malaysia’s tourism promotion. This second edition highlights the vital role of digital storytelling in positioning Malaysia as a preferred travel destination ahead of Visit Malaysia 2026 (VM2026).

The 50 selected content creators participated in a curated 3-day, 2-night (3D2N) trip across Desaru, Johor, exploring a variety of eco-tourism offerings and nature-based attractions.

Participants visited Lebam River Cruise, Tanjung Balau Birdwatching, immersive stargazing, Adventure Waterpark Desaru Coast, Tanjung Balau Fishermen Museum, Ostrich Farm Desaru and experienced ATV rides for farm tours at Desaru Fruit Farm, and a Canon Digital Workshop at The Els Club Desaru Coast, where they enhanced their photography and videography skills using Canon cameras, all while capturing Johor’s rich biodiversity and natural beauty.

-Tourism Malaysia.

Malaysia Menyambut Ketibaan Pelayaran Sulung MV Piano Land Di Port Klang

 

SELANGOR, 29 November 2025 - Pelayaran sulung kapal persiaran MV Piano Land selamat berlabuh di Port Klang Cruise Terminal pada hari ini, 29 November 2025. Majlis sambutan khas telah dihadiri oleh YBrs. Encik Samuel Lee, Timbalan Ketua Pengarah Promosi II, Encik Kenny Cheong, Pengarah Urusan Hwajing Travel & Tours. Turut hadir YBrs. Puan Chua Yee Ling, Ketua Pegawai Eksekutif Tourism Selangor, YBhg.Dato’ Azman Shah Mohd Yusof , Pengerusi MMC Ports Berhad, YBhg. Datuk Eddie Lee,Pengarah Urusan Kumpulan Westports, Encik Alvin Geoffrey Ketua Pegawai Eksekutif PKCT bersama penganjur cruise line.

Penumpang dari Hong Kong, China disambut dengan persembahan kebudayaan yang meriah dengan penampilan istimewa maskot VM2026 Wira dan Manja.

Sempena keberadaan kapal MV Piano Land di perairan Malaysia dan akan berlabuh di Pulau Pinang dan Langkawi ini, Tourism Malaysia akan menganjurkan lawatan suai kenal dengan membawa 62 wakil agensi pelancongan, pempengaruh dari lapan buah negara dan agensi pelancongan domestik bagi mempromosikan pelancongan cruise di Malaysia. Kapal persiaran MV Piano Land ini turut diiktiraf sebagai kapal persiaran mesra muslim.

-Tourism Malaysia.

Tourism Malaysia Strengthens Oman Market Engagement Through Influencer Famtrip And Networking Session

 

Tourism Malaysia is organising a Familiarisation Trip in collaboration with Oman Air, featuring leading influencers from the Oman market from 12 to 20 November 2025.

A total of eight Omani influencers will participate in this programme, which includes curated visits to Sabah and Perak. The famtrip aims to highlight Malaysia’s diverse tourism offerings — spanning cultural heritage, gastronomy, adventure, and natural attractions — across both states.

The programme also features a networking session among the influencers in Sunway Resort Hotel, providing a platform for them to exchange insights, share creative perspectives, and strengthen collaborative opportunities that will further amplify Malaysia’s tourism appeal in the Oman market.

This initiative is expected to enhance Malaysia’s visibility and support ongoing efforts to increase tourist arrivals ahead of Visit Malaysia 2026.

-Tourism Malaysia.

Familiarisation Trip By TICKET (Trade/Agent) For Sweden & Norway

 

KEDAH, 10-15 November 2025 - The FAM trip was attended by top-performing agents known for their success in selling long-haul destinations, allowing them to experience the primary attractions of Malaysia and equipping them with essential insights to enhance their marketing and sales of the destination.

The Director of the International Promotion Division (AERO) attended the Welcome Dinner, held on 10 November 2025 at Berjaya Langkawi Resort in Langkawi. The FAM trip was also attended by two (2) representatives from Emirates for the Swedish and Norwegian markets.

Additionally, hosted by Emirates, LADA as well as Berjaya Langkawi Resort, and Pelangi Beach Resort, the program served as an effective platform to promote VM2026 and to showcase Malaysia’s varied tourism offerings and exceptional travel experiences to potential European travellers.

-Tourism Malaysia.