Tourism Malaysia, Sungei Wang Plaza Anjurkan Festival Muzik & Kebudayaan Musim Luruh

 

KUALA LUMPUR — Tourism Malaysia dengan kerjasama Sungei Wang Plaza bakal memeriahkan kawasan Bukit Bintang menerusi Festival Muzik & Kebudayaan Musim Luruh (Autumn Music & Cultural Festival) yang akan berlangsung dari 25 hingga 27 September 2026, sebagai platform untuk mengetengahkan kepelbagaian seni, budaya dan warisan Malaysia kepada masyarakat serta pelancong domestik dan antarabangsa. 

Dianjurkan bersempena dengan ulang tahun ke-50 Sungei Wang Plaza dan Kempen Melawat Malaysia 2026–2027 (VM2026–2027), festival ini mencerminkan usaha berterusan untuk memperkukuh tawaran pelancongan Malaysia bagi memeriahkan lagi acara pelancongan di Kuala Lumpur, serta membuka peluang lebih luas kepada penglibatan pengunjung dan pemain industri pelancongan. 

Festival ini turut menandakan penganjuran semula acara muzik dan kebudayaan berskala besar di sepanjang Jalan Sultan Ismail selepas hampir 14 tahun. Inisiatif ini mencerminkan potensi kerjasama strategik antara sektor awam dan swasta dalam mengaktifkan kawasan tumpuan pelancongan serta menyokong pertumbuhan industri pelancongan dan ekonomi setempat. 

KEMUNCAK FESTIVAL “AN AUTUMN REUNION” 

Festival selama tiga hari ini merupakan acara kemuncak “An Autumn Reunion” anjuran Sungei Wang Plaza yang berlangsung dari 4 hingga 27 September 2026 bersempena dengan sambutan Pesta Pertengahan Musim Luruh. 

Program ini mengetengahkan kepelbagaian seni, budaya dan warisan Malaysia menerusi pelbagai persembahan kebudayaan, termasuk Tarian Singa, Tarian Naga, persembahan kebudayaan India, Gendang Muhibbah, Zapin, Joget serta persembahan tarian pelbagai budaya. Mangunatip, iaitu persembahan tarian buluh interaktif, turut memberi peluang kepada pengunjung untuk mengambil bahagian dan merasai sendiri keunikan warisan budaya Malaysia. 

Selain itu, festival ini turut menampilkan persembahan muzik, aktiviti interaktif serta lebih daripada 50 gerai yang menawarkan makanan dan minuman, produk tempatan, hasil seni kreatif dan kraftangan. Festival ini dijangka menarik kira-kira 170,000 pengunjung, termasuk masyarakat setempat serta pelawat domestik dan antarabangsa, di samping mengetengahkan identiti masyarakat berbilang budaya Malaysia selaras dengan Kempen Melawat Malaysia 2026–2027. 

PENUTUPAN JALAN SEMENTARA DAN LENCONGAN LALU LINTAS 

Orang ramai dan pengguna jalan raya dimaklumkan bahawa penutupan sementara akan dilaksanakan di sebahagian Jalan Sultan Ismail, di hadapan Sungei Wang Plaza, bagi memastikan kelancaran penganjuran festival. Pengunjung disaran menggunakan pengangkutan awam sebagai pilihan utama untuk hadir ke festival bagi mengelakkan kesesakan lalu lintas serta memastikan perjalanan yang lebih lancar. 

Bahagian Jalan Sultan Ismail di hadapan PARKROYAL COLLECTION Kuala Lumpur dan Lot 10 Shopping Centre akan kekal dibuka, dengan pelan lencongan lalu lintas yang telah diluluskan bagi melancarkan pergerakan trafik di sekitar kawasan terlibat. 

Jadual Penutupan Jalan: 

24 September 2026: Penutupan jalan bermula pada 10.00 malam bagi kerja-kerja persediaan dan pemasangan.

25–27 September 2026: Bahagian jalan yang terlibat akan ditutup sepanjang tempoh festival.

27 September 2026: Kerja-kerja pembukaan dan penurunan struktur akan bermula pada 10.00 malam.

28 September 2026: Bahagian jalan terlibat dijangka dibuka semula pada 5.00 pagi.

AKSES KE SUNGEI WANG PLAZA 

Park & Ride

Kemudahan tempat letak kereta disediakan di beberapa stesen LRT terpilih termasuk Cempaka, Pandan Indah, Pandan Jaya, Pudu, Sungai Besi, PWTC, Salak Selatan dan Sentul di Laluan Ampang/Sri Petaling, serta Gombak, Taman Melati, Putra Heights dan Subang Alam di Laluan Kelana Jaya. Pengunjung boleh meneruskan perjalanan ke Bukit Bintang menggunakan rangkaian rel bandar dan Monorel KL. 

LRT dan Monorel KL

Pengunjung yang menggunakan Laluan Ampang/Sri Petaling boleh membuat pertukaran ke Monorel KL di stesen Hang Tuah atau Titiwangsa, manakala penumpang Laluan Kelana Jaya boleh membuat pertukaran di KL Sentral. Pengunjung hendaklah turun di Stesen Monorel Bukit Bintang yang mempunyai akses terus ke Aras 1 Sungei Wang Plaza melalui laluan pejalan kaki berbumbung. 

MRT

Pengunjung boleh turun di Stesen MRT Bukit Bintang, keluar melalui Pintu C, belok ke kanan dan berjalan kaki kira-kira 300 meter ke Sungei Wang Plaza. 

Bas Rapid KL

Perkhidmatan bas Rapid KL yang melalui kawasan Bukit Bintang turut disediakan. Pengunjung digalakkan menyemak laluan dan maklumat perkhidmatan terkini menerusi aplikasi MyRapid PULSE sebelum memulakan perjalanan. 

Perkhidmatan E-Hailing

Pengunjung yang menggunakan perkhidmatan e-hailing boleh memilih Pintu Masuk Utama Sungei Wang Plaza, Pintu Masuk Pelangi atau Pintu Masuk Sisi sebagai lokasi menurunkan penumpang, tertakluk kepada pengaturan lencongan lalu lintas sementara sepanjang festival.

-Tourism Malaysia.

Citrawarna Speed Festival 2026 Brings Malaysia’s Cultural Vibrancy To The World Of Speed

 

KUALA LUMPUR — Tourism Malaysia is set to showcase Citrawarna Speed Festival 2026 from 23 September to 4 October 2026, bringing together Malaysian culture and the excitement of motorsport. Citrawarna Speed Festival will feature cultural showcases, motorsport-inspired attractions and interactive experiences for the public as part of Visit Malaysia 2026–2027 (VM2026–2027). 

Taking place across IOI City Mall Putrajaya, Kuala Lumpur International Airport (KLIA) Terminal 1, and Sama-Sama Hotel, the festival will feature two key components: Colours of Speed and Colours of Art & Culture, with a range of activities presented across the participating locations. 

At Colours of Speed, visitors will be introduced to a range of motorsport-inspired showcases and interactive experiences, including a collection display featuring racing memorabilia and autographed items, as well as a showcase of iconic supercars. A key attraction will be the simulator competition at IOI City Mall Putrajaya, where members of the public can test their racing skills and compete through qualifying stages for the opportunity to advance to the final and win prizes. 

The festival will also highlight Malaysia’s diverse culture through Colours of Art & Culture, featuring cultural performances, music and dance, handicrafts and interactive activities representing traditions and communities from across the country. 

A major highlight of the cultural programme will be the Colours of Parade, featuring 1,500 dancers and cultural performers from different regions and communities across Malaysia. Featuring traditional music, dance, colourful costumes, and cultural expressions, the parade will provide a vibrant showcase of Malaysia’s diverse cultural heritage. 

Citrawarna Speed Festival 2026 receives support from various strategic partners, including Yes Travel & Holidays Sdn. Bhd., IOI Properties, the National Department for Culture and Arts (JKKN), Istana Budaya, Kraftangan Malaysia, Sama-Sama Hotel, Malaysia Airports Holdings Berhad (MAHB), SNS Network, SDeal Malaysia Sim Racing & Motorsport and HP, among others. 

Through Citrawarna Speed Festival 2026, Tourism Malaysia aims to harness the motorsport appeal to draw wider audiences and showcase Malaysia’s rich cultural and tourism offerings. Malaysia continues to record positive growth in international visitor arrivals, with 21.1 million international visitor arrivals recorded from January to June 2026, marking a 2.5 per cent increase from 20.6 million during the same period in 2025. 

In support of VM2026–2027, the festival is expected to generate greater tourism activity and economic opportunities, while promoting cultural appreciation, benefiting local communities, and strengthening Malaysia’s position as a vibrant and competitive tourism destination. 

Further details of the Colours of Parade will be announced at a later date. Full competition rules, participation requirements, registration details, schedules and terms and conditions will be announced through the official Citrawarna Speed Festival social media channels.

-Tourism Malaysia.

Mongolia Travel Agents & KOLs Famtrip To Malaysia

 

KUALA LUMPUR, 9 September 2026 | Tourism Malaysia welcomed a delegation from Mongolia comprising 16 travel agents and three Key Opinion Leaders (KOLs) as part of a 4 days 3 night familiarisation trip (famtrip) hosted by HTC Travel Services (M) Sdn. Bhd. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, was invited to attend the welcoming dinner for a networking session. The itinerary of famtrip was covered Putrajaya, Selangor, Pahang, Port Dickson, and Langkawi.

Furthermore, Tourism Malaysia is engaged in a joint promotion collaboration with Green Empire Holding LLC in Mongolia from July to December 2026. Additionally, between November and December 2026, a new charter route will operate a total of 15 direct flights from Ulaanbaatar, Mongolia, to Malaysia.

-Tourism Malaysia.

Sun Pharma Star Club Awards 2026 Strengthens Malaysia’s Position As A Leading Mice Destination For India

 

KUALA LUMPUR — Malaysia continues to strengthen its position as a preferred destination for Meetings, Incentives, Conferences and Exhibitions (MICE) from India by hosting the Sun Pharma Star Club Awards 2026, bringing together approximately 6,200 participants from across India. The programme, which runs from 31 August to 9 September 2026, combines corporate recognition, incentive travel, and destination experiences across Kuala Lumpur, Port Dickson, Genting Highlands, and Putrajaya. 

A key highlight, the Star Club Awards 2026, was held today at the Malaysia International Trade and Exhibition Centre (MITEC), featuring an awards presentation and entertainment programme to celebrate the achievements of Sun Pharma’s Star Club members. 

The programme also included a high-level meeting between Tourism Malaysia, Malaysia Convention & Exhibition Bureau (MyCEB), and Sun Pharmaceutical Industries Limited, underscoring the importance of strengthening Malaysia-India tourism relations and exploring opportunities to attract more high-value corporate and MICE groups to Malaysia. 

In attendance were Datuk Manoharan Periasamy, Chairman of Tourism Malaysia; Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia; Mr Mohd Akbal Setia, Deputy Director General (Promotions) of Tourism Malaysia; Ms Tan Mei Phing, Chief Executive Officer of MyCEB; Mr Dilip Shanghvi, Executive Chairman of Sun Pharmaceutical Industries Limited; and Mr Kirti Ganorkar, Managing Director of Sun Pharmaceutical Industries Limited. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, noted that Tourism Malaysia greatly appreciated Sun Pharmaceutical Industries Limited’s confidence in selecting Malaysia to celebrate the achievements of its Star Club members. 

“The participation of approximately 6,200 delegates from across India provides an excellent opportunity to showcase Malaysia not only as a leisure destination, but also as a preferred destination for MICE and business events,” said Mr Mohd Amirul Rizal Abdul Rahim. 

Throughout the programme, delegates will experience Malaysia’s diverse tourism offerings, including city tours, resort activities, KL Tower, Genting SkyWorlds Theme Park, the Genting Cable Car, shopping, and other destination experiences. The event is also expected to generate positive economic benefits across the tourism ecosystem, including accommodation, transportation, food and beverage, attractions, shopping, and event-related services. 

The hosting of the Sun Pharma Star Club Awards 2026 supports Tourism Malaysia’s efforts to further reinforce business events as part of Malaysia’s tourism appeal and strengthen the MICE segment while leveraging the momentum of Visit Malaysia 2026–2027 to attract more high-value visitors and international business events from India. 

From January to June 2026, Malaysia recorded 738,709 visitor arrivals from India. This reflects the confidence and interest of Indian travellers, particularly business travellers, in Malaysia’s holistic travel experiences, including vibrant cultural heritage, immersive culinary offerings, warm hospitality, world-class business functions, and nature-based getaways.

-Tourism Malaysia.

Fly & Ride: Season 2 – Malaysia Coastal Expedition 2026

 

8 September 2026 – Flag-Off FLY & RIDE: Season 2 – Malaysia Coastal Expedition 2026 telah berlangsung di Trinidad Suites, Iskandar Puteri, Johor, dan disempurnakan oleh En. Jeffri bin Munir, Ketua Pegawai Operasi, Majestic Johor Tourism Sdn. Bhd.

Program ini melibatkan 40 peserta tempatan dan antarabangsa dengan kayuhan hari pertama sejauh ±110 km dari Johor Bahru menuju Batu Pahat sebelum meneruskan perjalanan ke Melaka, Negeri Sembilan, dan Kuala Lumpur.

Pemilihan Johor sebagai titik permulaan turut memberi peluang untuk mengetengahkan negeri ini sebagai destinasi pelancongan sukan dan berbasikal, di samping memperkenalkan keindahan, budaya, makanan serta hospitaliti Johor kepada peserta antarabangsa.

Penganjuran ini turut mendapat sokongan Tourism Malaysia dan dilaksanakan selari dengan kempen Visit Malaysia 2026, sekali gus memperkukuh promosi Johor dan Malaysia sebagai destinasi pelancongan sukan bertaraf antarabangsa.

-Tourism Johor.

Experience Malaysia’s Culture at Festival Budaya Malaysia 2026! @ Tourism Malaysia Booth

 

Get ready for 6 days of vibrant Malaysian culture, arts, heritage, food and exciting activities at Festival Budaya Malaysia 2026!

Date: 11–16 September 2026

Time: 9.00 AM – 12.00 AM

Venue: Taman Tasik Titiwangsa, Kuala Lumpur

Where: Tourism Malaysia Booth – Laman 1

FREE ENTRY!

Drop by the Tourism Malaysia booth and enjoy a variety of exciting activities, including:

> Discover amazing domestic tourism & theme park packages

> Meet Wira & Manja at our Meet & Greet session

> Join our social media activity

> Test your knowledge with our Kahoot! Tourism Quiz

> Have fun with traditional games

> Explore exciting craft demonstrations

> Experience our interactive AI activities

> Shop local favourites including Lexzo Coffee, Pomepop & Farm Fresh

And that’s not all! Enjoy traditional performances, heritage food, local crafts, traditional games, E-Sports and even the exciting experience of a hot air balloon ride!

Bring your family and friends and immerse yourself in the colours, flavours and stories that make Malaysia truly special.

See you at Festival Budaya Malaysia 2026!

-Tourism Malaysia.

Tourism Malaysia And ZIPAIR Strengthen Tourism Ties Ahead Of New Direct Service

 

PUTRAJAYA, 7 September 2026 | Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, received a courtesy call from Mr. Yasuhiro FUKUDA, President and CEO of ZIPAIR, together with the delegation today, in conjunction with ZIPAIR’s upcoming Narita–Kuala Lumpur (NRT–KUL) route, scheduled to commence operations on 20 October 2026.

The daily service will operate seven times weekly, with an estimated arrival time in Kuala Lumpur at 11.40 p.m. The route will be operated using Boeing 787-9 aircraft, with a seating capacity of approximately 290 passengers per flight.

The discussion also explored potential collaboration involving Pokémon-related activities in Malaysia, with a view to enhancing Malaysia’s appeal as a destination for Japanese visitors.

The new NRT–KUL service is expected to strengthen air connectivity and support efforts to increase arrivals from the Japanese market. From January to June 2026, Malaysia recorded 200,579 Japanese visitors, a 7.2% increase from 187,069 visitors during the same period in 2025.

-Tourism Malaysia.

Genting, Singapore's SUTL to develop Langkawi marina for superyachts

 

KUALA LUMPUR: Genting Malaysia Bhd and SUTL Enterprise Ltd will jointly develop ONE°15 Marina Langkawi, a new marina at Resorts World Langkawi with more than 90 berths and capacity to accommodate superyachts of up to 140 feet. 

The marina is expected to welcome its first yachts in the second half of 2027, according to a joint statement issued by Resorts World Langkawi and SUTL Enterprise last Friday. 

The collaboration brings together the companies' complementary expertise to develop the project as a waterfront destination for travellers, yacht owners and the wider yachting community. 

The development will expand Langkawi's cruising infrastructure, with facilities for yacht owners and charter operators, as well as access to yacht charters, island-hopping trips and sunset cruises. 

Visitors to the marina will also have access to the hospitality, accommodation, dining and entertainment facilities at Resorts World Langkawi. 

Situated along the Andaman Sea between Singapore and Phuket, Langkawi is a stopover for yachts travelling along established cruising routes in Southeast Asia.

The island's tourism infrastructure, international connectivity and duty-free status are expected to support further growth in marine tourism. 

Genting Malaysia president Lee Thiam Kit said Resorts World Langkawi has always been committed to creating unique experiences that celebrate the beauty and character of the island. 

"Through our collaboration with ONE°15 Marina, we look forward to enhancing Langkawi's appeal as a premier island tourism destination, offering visitors new ways to explore the island and its surrounding waters. 

"This partnership also supports the Langkawi Development Authority's vision of strengthening Langkawi's position as a world-class tourism destination, by enriching the island's tourism offerings and contributing to the sustainable growth of its maritime and leisure sectors," he added. 

SUTL Enterprise executive director and chief executive officer Arthur Tay said the development of ONE°15 Marina Langkawi represents an important milestone in the continued expansion of its marina network and reinforces its commitment to developing waterfront destinations across Asia. 

He added that Langkawi's strategic location along the Andaman Sea, between ONE°15 Marina Sentosa Cove in Singapore and ONE°15 Marina Panwa Phuket in Thailand, will strengthen the yachting route and enable boaters to enjoy seamless cruising holidays across the three destinations. 

"Our regional marina footprint is carefully curated, each defined by a distinct personality and experience, delivering consistently high marina standards, offering members and the wider yachting community a diverse yet cohesive range of exceptional lifestyle-led marina experiences across the region," he said. 

Listed on the Singapore Exchange main board, SUTL Enterprise develops and operates marinas, and provides marina consultancy, marina development and yacht chartering services. 

It owns the ONE°15 Marina Sentosa Cove in Singapore and operates ONE15 Luxury Yachting, which offers yacht chartering services at the club.

-nst online.

Malaysia–Japan Connectivity Enhanced With Malaysia Airlines’ Inaugural Fukuoka–Kuala Lumpur Direct Flight

 

KUALA LUMPUR — Tourism Malaysia warmly welcomed the inaugural arrival of Malaysia Airlines’ direct flight service from Fukuoka to Kuala Lumpur at Kuala Lumpur International Airport (KLIA) Terminal 1 today, marking a significant milestone in strengthening air connectivity between Malaysia and Japan. The new service opens a gateway for travellers from Kyushu and the surrounding regions to experience Malaysia during Visit Malaysia 2026–2027 (VM2026–2027) and beyond. 

The inaugural Malaysia Airlines flight from Fukuoka International Airport was accorded a ceremonial welcome upon arrival at KLIA. The ceremony was attended by Madam Nuwal Fadhilah Ku Azmi, Senior Director, International Promotion Division (Asia & Africa), Tourism Malaysia; Mr George Low, Head of Eastern Region Commercial Sales, Malaysia Airlines Group (MAG); and representative from MAHB. 

The Fukuoka–Kuala Lumpur service operates five times weekly using Boeing 737-8 aircraft with 174 seats per flight. With a flight duration of approximately six hours and forty-five minutes, the direct service provides a convenient travel option for visitors from Fukuoka, the wider Kyushu region, and surrounding areas to Malaysia. 

The route also marks Malaysia Airlines’ third gateway in Japan, complementing its existing services from Tokyo and Osaka. The expanded network is expected to encourage increased visitor arrivals from Japan, strengthen Malaysia’s position as an accessible destination for the Japanese market, and support enhanced tourism, business, educational, and people-to-people exchanges between Malaysia and Japan. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said, “The commencement of this direct service is a positive development for Malaysia’s tourism industry as it further strengthens our connectivity with Japan. Fukuoka and the wider Kyushu region represent an important market with significant potential for Malaysia, particularly in attracting visitors interested in leisure, culture and heritage, nature and ecotourism, gastronomy, and education tourism.” 

“Improved air connectivity is fundamental to facilitating visitor flows and creating greater opportunities for tourism cooperation. Tourism Malaysia will continue to work closely with our airline and industry partners to maximise the potential of this new route and promote Malaysia as a preferred destination among travellers from Fukuoka and surrounding prefectures,” added Mr Mohd Amirul Rizal Abdul Rahim. 

The new service also supports the objectives of VM2026–2027, which seeks to position Malaysia as a preferred and sustainable destination while showcasing the country’s diverse tourism assets and experiences to international travellers. Beyond leisure tourism, the enhanced connectivity is expected to facilitate greater movement of students, educators, education agents and academic groups between Japan and Malaysia, contributing to the development of education tourism and broader institutional linkages. 

The commencement of the Fukuoka–Kuala Lumpur service is also timely as Malaysia and Japan look towards 2027, which marks the 70th anniversary of diplomatic relations between the two countries. The milestone provides further opportunities to deepen the longstanding bilateral relationship and strengthen people-to-people ties through tourism, travel, education, and cultural exchanges. 

From January to June 2026, Malaysia recorded 200,579 visitors from Japan, a 7.2 per cent increase compared with 187,069 visitors during the same period in 2025. As of August 2026, air connectivity between Japan and Malaysia comprised 78 flight frequencies with 20,321 seats per week, further underscoring the importance of continued collaboration with airlines to expand capacity and stimulate travel demand. 

Tourism Malaysia remains committed to strengthening strategic partnerships with airlines and tourism industry stakeholders in Japan to expand connectivity, stimulate visitor demand, and support the sustainable growth of tourism between Malaysia and Japan.

-Tourism Malaysia.

Malaysia Airlines returns to Busan after 28 years, Firefly enters China

 

KUALA LUMPUR: Malaysia Airlines Bhd will resume flights to Busan on Dec 2 after a 28-year absence, while sister airline FlyFirefly Sdn Bhd (Firefly) will make its first foray into China with direct services to Kunming. 

Malaysia Aviation Group (MAG) president and group chief executive officer Captain Nasaruddin A Bakar said the new routes reflected the group's focus on markets with sustainable demand and opportunities to support tourism, trade and connectivity. 

"These new routes reflect our focus on markets where we see sustainable demand and opportunities to support tourism, trade and people-to-people connections," he said at the MATTA Fair today. 

Malaysia Airlines will operate four weekly Kuala Lumpur-Busan flights using Boeing B737-8 aircraft, marking its return to South Korea's second-largest city after last serving the route between 1996 and 1998. 

Upon resumption, Malaysia Airlines will be the only carrier offering non-stop flights between Kuala Lumpur and Busan. The service will complement its existing flights to Seoul. 

The Busan flights will operate on Tuesdays, Wednesdays, Saturdays and Sundays, with introductory return fares starting from RM2,139 for Economy Class and RM4,999 for Business Class.

Meanwhile, Firefly will launch direct flights to Kunming in southwest China using B737-800 aircraft, marking the airline's first route into the country. 

"This will open a new connection to an important regional centre, while complementing Malaysia Airlines' network in China, which now serves nine key hubs," Nasaruddin said. 

MAG has yet to announce the commencement date or ticket sales for the Kunming service. 

Malaysia Airlines will also increase its Kuala Lumpur-Fukuoka services from five times weekly to daily from Dec 1, following the route's resumption on Sept 2. 

Brisbane services will increase from six times weekly to daily from Oct 25, with the airline deploying its Airbus A330neo aircraft on the route. 

Flights to Surabaya will increase from 14 to 16 times weekly from Nov 1. 

Nasaruddin said Malaysia Airlines is also exploring another destination in South Asia, subject to regulatory approvals, with details to be announced in due course. 

Separately, MAG is building its own in-flight catering facility near Kuala Lumpur International Airport through MAG Culinary Solutions (MAGCS). 

Nasaruddin said groundworks began in July, with the facility targeted for completion in the fourth quarter of 2028 and operations expected to begin in the second quarter of 2029. 

The facility is expected to produce about 50,000 meals a day, almost double MAG's current handling capacity, and will cater to the group's airlines and third-party carriers. 

MAGCS was established as a MAG subsidiary in September 2025 following the insourcing of Malaysia Airlines' catering operations in 2023. 

MAG said customer satisfaction with in-flight dining has increased to 78 per cent from 72 per cent, while catering on-time performance now consistently stands at 99.9 per cent. 

The catering unit has secured a Ground Handling Licence and Technical Approval Certificate from the Civil Aviation Authority of Malaysia, as well as an interim Manufacturing Licence from the Malaysian Investment Development Authority.

-nst online.

Tourism Malaysia Participates In Malaysia Airlines’ Tourism Partnership Showcase At MATTA Fair 2026

 

KUALA LUMPUR, 4 September 2026 | Tourism Malaysia participated in the Malaysia Airlines Tourism Partnership Showcase at MATTA Fair 2026. The special showcase brought together Malaysia Airlines and tourism partners from across the region, reflecting a shared commitment to strengthening tourism collaboration, enhancing destination awareness and driving travel growth across Malaysia and the region.

Tourism Malaysia was represented by YBrs. Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. Also in attendance were Mr. Samuel Lee Thai Hung, Deputy Director-General (Promotion II); Madam Nuwal Fadhilah Ku Azmi, Senior Director of the Asia & Africa Division; Mrs. Baizuri Baharum, Director of International Promotional Division Southeast Asia, Tourism Malaysia; and Mr. Mohamad Libra Lee Haniff, Director of International Promotion (Americas, Europe & Oceania).

The showcase further highlighted the strong collaboration between Tourism Malaysia and Malaysia Airlines in jointly promoting Malaysia to both domestic and international travellers. Through continued strategic partnerships, Tourism Malaysia remains committed to strengthening Malaysia’s destination visibility and inspiring more travellers to discover the diverse experiences the country has to offer.

-Tourism Malaysia.

Buy Domestic. Explore Malaysia. Win! Only At MATTA Fair @ MITEC, KL ( 4 ~ 6 September 2026 )

 

Buy Domestic. Explore Malaysia. Win!

What if your next local getaway came with a chance to win RM50,000 worth of prizes?

Purchase a domestic travel package at the MATTA Fair September 2026 and join the MATTA Fair Buyers’ Contest to qualify for dedicated domestic rewards!

Prizes up for grabs:

2 × Honda Dash 125

20 × RM500 Domestic Holiday Packages

Cameras, gadgets & lifestyle prizes

It’s time to discover more of Malaysia, and you could walk away with more than just great holiday memories!

-MATTA Fair KL.

Malaysia Airlines returns to Fukuoka

 

KUALA LUMPUR: Malaysia Airlines has resumed direct flights between Kuala Lumpur and Fukuoka, strengthening its network in Japan and restoring the only direct air link between the two cities. 

In a statement, the national carrier said the service will operate up to five times weekly, bringing its total frequency to Japan to 26 flights a week, alongside its existing services to Tokyo via Narita, and Osaka. 

The inaugural flight MH56 departed Kuala Lumpur International Airport Terminal 1 at 11.45pm on Sept 2 and arrived at Fukuoka International Airport at 7.05am on Sept 3. 

The Boeing 737-8 service recorded an 88 per cent load factor on its outbound leg, while the return flight MH57 achieved a 90 per cent load factor. 

The service marks an important milestone for Malaysia Airlines' joint business partnership with Japan Airlines. 

Under their codeshare arrangement, passengers travelling via Fukuoka can connect to Japan Airlines-operated domestic services to Amami, Sapporo, Izumo, Kochi, Miyazaki, Kagoshima, Yakushima, Matsuyama and Tokushima.

Japan Airlines also places its code on Malaysia Airlines-operated services between Kuala Lumpur and Fukuoka, giving passengers more travel options between Malaysia and Japan. 

"For travellers from Japan, the route offers convenient onward connections via Kuala Lumpur to destinations across domestic Malaysia, Asean, South Asia and Australasia, while supporting inbound tourism in conjunction with Visit Malaysia 2026," the company said. 

To celebrate the resumption, Malaysia Airlines is offering savings of up to 30 per cent under its Matta Fair promotion for bookings made by Sept 14. 

Enrich members are eligible for an additional five per cent discount, while customers paying with a Visa card through the Malaysia Airlines website or mobile app can receive a further five per cent discount.

-nst online.

KRU expands cultural footprint in Shah Alam

 

KRU Entertainment is broadening its creative footprint beyond music and film with an ambitious push into culture, entertainment and community programming, unveiling 18 events at Aneka Walk in Shah Alam through the end of the year. 

The initiative is part of a larger vision to transform the destination into a vibrant lifestyle and cultural hub where audiences can experience performances, food, heritage, arts and entrepreneurship in one space. 

At the heart of the programme is Kayangan, a signature weekly cultural experience that combines traditional Malay cuisine curated by Datuk Chef Zam with storytelling, live music, dance, visual elements and theatrical performances. 

Its inaugural production, titled 'Hikayat Nusantara', will take audiences on a journey through the history and culture of the Nusantara (the Malay Archipelago), bringing together different forms of traditional and contemporary presentation. 

Beginning Sept 4, Kayangan will run every Friday, Saturday and Sunday night, making it a regular fixture at Aneka Walk rather than a one-off cultural showcase. 

TOURIST ATTRACTION

KRU Entertainment hopes the production will develop into a cultural tourism attraction capable of drawing not only Shah Alam residents, but also visitors from across Malaysia and international tourists. 

For KRU Entertainment president and chief executive officer Datuk Norman Abdul Halim, consistent programming will be crucial to the venue's long-term appeal. 

"Today, we are not merely introducing Aneka Walk, but what visitors can look forward to here over the coming months," he says. 

"A total of 18 events have been planned through the end of 2026, with each offering a different experience and appealing to different audiences." 

The line-up will span music, arts, culture, gastronomy, entertainment, as well as family and community activities. 

Among the traditional elements are performances such as 'wayang kulit' and 'joget lambak', allowing audiences to appreciate various forms of Malaysian heritage alongside more contemporary entertainment. 

The intention, says Norman, is to create a destination where visitors will have a reason to return regularly rather than simply attend a single event.

BEYOND THE KRU BRAND 

That wider vision also reflects Norman's belief that KRU should no longer be viewed solely through the achievements of the three Abdul Halim brothers — he, Datuk Yusry and Edry. 

While the trio remain closely associated with the KRU brand, Norman sees the company as a broader creative platform capable of working with artistes, performers, filmmakers, entrepreneurs and other industry players. 

"Don't look at KRU as just the three of us. KRU is much bigger," Norman says. "We'll collaborate with artistes who are under our wings. It doesn't have to be limited to the three of us." 

He adds that KRU is open to giving other artistes opportunities to perform, organise programmes, run businesses and operate booths during events at Aneka Walk. 

The emphasis on collaboration extends to the venue's commercial offering. 

Aneka Walk, part of the SA Sentral development, covers 4,500sq m and stretches 300m, with capacity for up to 3,000 visitors. 

It has 150 business lots catering to food, fashion, crafts, arts and music, creating space for entrepreneurs and creative practitioners to build their own audiences alongside KRU's programming. 

Temasya Aneka will also introduce some of the destination's first tenants, including Kek Lapis Warisan, which highlights 'kek lapis' as a local heritage product, and KRU Cafe, which will open its first outlet at Aneka Walk. 

Together with the cultural programming, the businesses are intended to create an environment where food, retail, performance and heritage complement one another. 

ECONOMIC ROLE 

The project is also expected to play an economic role. 

Selangor State Development Corporation (PKNS) group chief executive officer Datuk Mahmud Abbas says Aneka Walk is being developed not merely as a place for visitors to spend time, but also as a platform for building a community of traders and opening new economic opportunities, particularly for Bumiputera entrepreneurs. 

"PKNS built Aneka Walk to attract people. With Aneka Walk, it is not only about people coming to enjoy the atmosphere, but also about building a community of traders through activities." 

He notes that its location near shopping centres, the PKNS Complex, Taman Tasik Shah Alam, hotels and commercial areas gives the destination an advantage in attracting visitors. 

For Norman, the cultural push at Aneka Walk represents another way for KRU to use its experience in entertainment to create opportunities for others. 

Rather than keeping the spotlight exclusively on its own productions, the company wants the venue to become a meeting point for different creative communities. 

SOLO PROJECTS 

Though both Yusry and Edry are working on their own solo ventures, Norman is not worried about catching up with them. 

With a characteristic joke, he says he is happy to let his younger brothers go first, just like they did when it came to marriage. 

"I let my younger brothers go first. I used to want them to get married quickly, so they got married before me. I was the last one," he says. "So, it's the same with solo projects. Let them go first." 

For now, Norman's focus is less on stepping out alone and more on building a larger stage for others. 

Through Aneka Walk, KRU is betting that culture, heritage, entertainment and entrepreneurship can come together to create a destination that is not only commercially viable, but also rooted in the communities and traditions it seeks to celebrate. 

The Temasya Aneka programme is expected to continue into 2027 through a collaboration between PKNS and KRU Entertainment.

-nst online.

Sun Phu Quoc Airways Soars Into Malaysia, Strengthening Malaysia-Vietnam Connectivity

 

SEPANG — Tourism Malaysia celebrates the official launch of Sun Phu Quoc Airways' inaugural direct flight from Phu Quoc to Kuala Lumpur today, marking a significant milestone in boosting regional air connectivity and strengthening bilateral tourism ties between Vietnam and Malaysia. 

The new route, operated by an Airbus A321neo with a 236-seat capacity, will begin its service daily from 1 September 2026. This initiative provides greater accessibility and convenience for travellers from Phu Quoc and southern Vietnam to visit Malaysia, particularly during the ongoing Visit Malaysia 2026–2027 (VM2026–2027) campaign. 

The new air service marks an important milestone in strengthening connectivity between Vietnam and Malaysia, providing greater convenience and accessibility for Vietnamese travellers to visit Malaysia, particularly in conjunction with VM2026–2027. 

The Vietnamese market remains a vital and promising tourism market for Malaysia, with 156,747 visitor arrivals recorded from January to June 2026. This further drives strong potential for leisure, family holidays, shopping, culture, Meetings, Incentives, Conferences and Exhibitions (MICE), and experiential travel. The new direct route is expected to further strengthen air connectivity, enhance accessibility, and support continued growth in visitor arrivals from Vietnam. 

The launch of the new Phu Quoc–Kuala Lumpur air connection is therefore expected to revitalise the Vietnamese market by improving accessibility and offering an additional direct travel option to Malaysia for travellers from Phu Quoc and surrounding areas. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said, “The inaugural Sun Phu Quoc Airways flight is a timely development as Malaysia continues to strengthen its connectivity with Vietnam. With the commencement of this new route, we look forward to welcoming more visitors from Phu Quoc and southern Vietnam to Malaysia. Improved air connectivity will play an important role in supporting our efforts to regain momentum in this market, particularly during Visit Malaysia 2026–2027.” 

The new flight service connecting Vietnam and Malaysia also comes at an opportune time as Malaysia celebrates VM2026–2027, which aims to position the country as a leading tourism destination and encourage more international visitors to discover Malaysia’s diverse attractions, culture, gastronomy, and immersive travel experiences. 

The new service is expected to offer Vietnamese travellers easier access to Malaysia’s diverse tourism offerings and vibrant destinations, including Kuala Lumpur, Putrajaya, Penang, Langkawi, and Melaka, while also facilitating smoother travel for Malaysians visiting Phu Quoc. 

Tourism Malaysia will continue to work closely with airlines and industry partners in Vietnam to maximise the potential of this new connectivity and further promote Malaysia as a preferred tourism destination among Vietnamese travellers and the broader ASEAN region.

-Tourism Malaysia.

Tourism Malaysia Supports Creator Family In Environmental & Sustainable Programmes

 

KUALA LUMPUR — Tourism Malaysia launched the Creator Family, a platform designed to connect brands with modern audiences through real creators and experiences across Asia, in a ceremony officiated by Ms Zuraini Abdul Ghani, Director of Package Development Division, Tourism Malaysia, representing Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. 

Working together with culturally relevant creators within the region, the Creator Family platform activates them through destinations, campaigns, and brand partnerships designed to drive visibility, engagement, and growth. The platform builds ongoing creator partnerships that deliver measurable business impact not only to the brands they work with but also to the NGOs that partner with them. 

With Tourism Malaysia’s support, Creator Family has introduced two new campaigns. The first is Routes & Roots, a state-by-state road trip across Malaysia, focusing its inaugural season on Peninsular Malaysia, while revealing the country through live cultures. Next, Sea Heroes is an awareness-driven programme that showcases the work of marine conservation partners through creators’ raw experiences, amplifying their learning experience while simultaneously inspiring audiences to acknowledge and help protect our oceans. 

Ms Zuraini Abdul Ghani noted that visitors, whether local or international, can fulfil their appetite for adventure and discovery by exploring many stellar destinations and new attractions in Malaysia, in conjunction with Visit Malaysia 2026–2027. 

“As the Visit Malaysia 2026 campaign extends to 2027, we support these homegrown initiatives which pave the way to creatively showcase Malaysia on a global scale. Visitors, both local and international, can fulfil their appetite for adventure and discovery by exploring our stellar destinations and new experiences, as well as the abundance of delicacies our multicultural country has to offer. From exciting urban quests to exotic beach escapades, to lofty mountaintop retreats and everything in between, Malaysia certainly has it all, with so much just waiting to be seen and discovered,” said Ms Zuraini Abdul Ghani. 

Mr Sangeet Singh, Founder of Creator Family, said, “Creator Family was developed to bring together a network of like-minded creators as part of a meaningful initiative. Embarking on these two exciting proprietary programmes enables us to explore the road less travelled, create awareness of lesser-known destinations, and drive essential conversations. We aim to shed a new perspective on each location’s best-kept local secrets and conservation efforts, beyond the ordinary. Through this platform, we also hope to demonstrate how travelling to the unknown can be much more enjoyable, while encouraging the public to participate in a conservation programme on their next trip.” 

Mr Daniel Lai, Marketing Director of iCAUR Auto Malaysia Sdn. Bhd. said, “In line with ‘Born to Play’, our brand promise around a lifestyle-driven, rugged electric adventure, we are proud to be part of this inaugural initiative to support these creators in their journey to uncover lesser-known spots across all types of terrain and the stories behind them. Ask any local, and they would say that the best way to explore the country is by taking a road trip. With well-established road connectivity, equipped with accessible roads and transportation infrastructure, road trips in Malaysia are made more possible, with ease and comfort." 

Routes & Roots – experiencing Malaysia through lived culture 

Guided by Ms Wayne Phoo, the Story Traveller, the journey undertaken by Routes & Roots explores how food, beliefs, and everyday life shape regional identities in Peninsular Malaysia. The programme will be launched as four episodes on online platforms, focusing on real environments and people rather than highlighting attractions, presenting Malaysia as it is experienced, not staged. 

The Routes & Roots programme will also be joined by international creators from Indonesia, India, and the Philippines, each bringing a distinct voice through their own cultural lens and responding to Malaysia through food, beliefs, landscapes, and human interaction. Together, these voices create a shared narrative, one that reflects how Malaysia is seen locally and felt globally. 

Some of the key destinations include the multicultural life and modern movement of Kuala Lumpur’s urban pace; the layers of history and cultural continuity of Melaka; the culture, adventures, and regional heartlands of Kuantan, Kuala Terengganu, Kota Bharu, and Penang; the coastal and sea rhythms of Redang Island, as well as Kuala Selangor and Gopeng’s serene life where time slows and stories deepen. 

Sea Heroes – driving sustainability in Malaysia through real environmental action 

In addition, the Sea Heroes programme is centred on three conservation missions across Malaysia this year. Each mission is delivered with trusted NGO partners and reputable brands across the region, where participating creators document real environmental action and amplify awareness through the Creator Family network. 

The World Oceans Day mission on 8 June 2026 began with Coral Ecology and Dive Against Debris, programmes under the PADI AWARE Foundation. Alongside partners YBD Dive Centre, YBD Conservation, and Perhentian Marriott Resort & Spa, the first Sea Heroes programme was conducted successfully with the removal of underwater debris and 10 metres of ghost netting. 

Other upcoming missions include The Clean Wave during International Coastal Cleanup Day, with beach- and island-wide clean-up, waste sorting and classification, apart from coastal debris documentation. Rounding up the missions for the year would be Reef Warriors, led by an understanding of Crown-of-Thorns (COTs) reef, identification and surveying skills, safe handling techniques, removal and control methods, real-time reef impact awareness, and conservation strategy insight. 

The synergistic combination of these programmes presents a powerful spotlight on Malaysia as a vibrant multicultural destination on the world stage. Beyond the programme, this speaks to what Malaysia stands for: a nation that demonstrates unparalleled hospitality, heritage, and culture; values that are very much at the heart of Malaysians. 

The Creator Family programme in collaboration with GoPro is supported by Tourism Malaysia, with iCAUR Auto Malaysia as the Official Mobility Partner, Mamee as the Official Snack Partner, TNG eWallet as the Exclusive Digital Financial and Lifestyle Platform Partner, Small Towns Malaysia as the Production Partner, and GO Communications as the PR and Communications Partner. 

Creator Family will also work with other partners across the region for these two programmes. Some partners include A Quiet Place as the Venue Partner, Concorde Hotel Kuala Lumpur, Casa Del Rio Melaka, and Redang Bay Resort as the Accommodation Partner, and fellow Activity Partners Fangtooth Dive Centre Redang, DM Scuba Dive Team, Summercruise – Green Horizon, Paragliders Malaysia, Nomad Adventure, and Jetty Skymirror HGL, respectively. Conservation Partners also include Reef Check Malaysia, Dive Tioman by B&J, and Peridot by the Sea @ Redang. All Sea Heroes projects are supported by the PADI AWARE Foundation and GoPro.

-Tourism Malaysia.