MANILA
— Tourism Malaysia has successfully organised the Sales Mission to the
Philippines 2026, taking place from 16 to 23 August 2026, featuring a
Destination Seminar and Travel Mart across three major cities in the
Philippines, namely Manila, Davao, and Cebu, as part of its ongoing efforts to
strengthen tourism cooperation, highlight Malaysia’s diverse tourism offerings
and travel destinations, and increase visitor arrivals from the Filipino
market.
The
multi-city sales mission will connect 21 Malaysian tourism industry
stakeholders, comprising state tourism organisations, travel agents, tour
operators, airlines, online travel agencies, and hotel and accommodation
providers, with Filipino tourism partners and 340 buyers through
business-to-business (B2B) meetings, networking sessions, and destination
presentations. Malaysian delegates will also engage directly with Filipino
travel trade representatives through pre-arranged business-matching sessions.
The
programme is expected to provide an effective platform for Malaysian tourism
suppliers to showcase their latest travel packages and tourism offerings,
including vibrant cities, pristine islands, world-class shopping experiences,
family-friendly attractions, rich culture, diverse culinary experiences, and
internationally recognised Muslim-friendly tourism facilities and travel
experiences. This helps foster new business collaborations and reinforce
existing partnerships with Filipino travel trade partners.
Mr
Lee Thai Hung, Deputy Director General (Promotions II) of Tourism Malaysia,
said, "The Philippines continues to be a promising source market for
Malaysia, supported by strong air connectivity, close cultural ties, and
increasing demand for regional travel. Through this sales mission, Tourism
Malaysia remains committed to strengthening our partnership with the Filipino
travel industry while positioning Malaysia as the preferred destination for
leisure, business events, shopping, nature, culture, and Muslim-friendly
tourism in conjunction with Visit Malaysia 2026–2027."
The
Philippines remains an important market for Malaysia within the ASEAN region.
As of June 2026, Malaysia recorded a total of 299,633 visitor arrivals from the
Philippines, marking a 1.13 per cent increase from 296,298 visitor arrivals
during the corresponding period in 2025. Air connectivity between Malaysia and
the Philippines remains robust, with approximately 59 weekly flights offering
more than 11,615 seats. These flights connect Kuala Lumpur, Kota Kinabalu, and
other Malaysian destinations with Filipino cities, including Manila and Cebu.
Tourism
Malaysia extends its sincere appreciation to all Malaysian and Filipino tourism
stakeholders, airlines, and travel trade partners for their continuous support
and collaboration in driving visitor arrivals to Malaysia. Through stronger
industry partnerships and sustained promotional efforts, Tourism Malaysia
remains confident of achieving the objectives of Visit Malaysia 2026–2027 while
further strengthening tourism cooperation between the two countries.
-Tourism Malaysia.