Saturday, 23 May 2026

Program Niche Nature & Adventure 2026 Di Kuching, Sarawak

 

Unit Nature & Adventure, Bahagian Pembangunan Pakej melalui Pejabat Tourism Malaysia Sarawak telah menganjurkan Program Bengkel Agrotourism Sarawak pada 18 Mei hingga 21 Mei 2026 di Kuching, Sarawak.

Program ini melibatkan seramai 13 agensi pelancongan dari Semenanjung Malaysia dan Sarawak, serta pegawai Tourism Malaysia. Objektif program ini adalah untuk mempromosikan produk pelancongan di Negeri Sarawak, khususnya dalam sektor agropelancongan, di samping membangunkan pakej agro pelancongan yang menggabungkan elemen alam semula jadi sekali gus memperkukuhkan promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Antara lokasi lawatan yang terlibat termasuk Brooke Dockyard Industrial Heritage Museum, Gereja St. Peter Kuching, Sarawak Biodiversity Centre (SBC), Jong’s Crocodile Farm & Zoo, Borneo Empurau Farm & Resort, Lembaga Koko Malaysia Cawangan Sarawak, Ladang Nipah, Kampung Pinggan Jaya, Borneo Happy Farm, serta Bazaar Kuching Waterfront.

Program ini turut mengadakan Bengkel Agrotourism Sarawak bersama Bahagian Pembangunan Pakej dan Sarawak Tourism Board yang melibatkan sesi perkongsian maklumat berkaitan produk pelancongan sedia ada serta potensi pembangunan produk baharu di Sarawak kepada agensi pelancongan yang terlibat. Inisiatif ini merupakan terus komited dalam menyokong pembangunan pelancongan berasaskan komuniti dalam usaha memperluas ekosistem pelancongan berimpak tinggi menjelang VM2026.

-Tourism Malaysia.

Friday, 22 May 2026

Malaysia Amplifies Promotions At The Thailand Dive Expo (TDEX) & Thailand Golf Expo (TGEX) 2026

 

BANGKOK, THAILAND — Tourism Malaysia anchored a powerful showcase at the Thailand Dive Expo (TDEX) and Thailand Golf Expo (TGEX) 2026, held from 21 to 24 May 2026 at the Queen Sirikit National Convention Center (QSNCC), Bangkok. As one of the largest niche travel exhibitions in the region, TDEX and TGEX attract thousands of international and Thai visitors, providing an ideal platform to promote Malaysia as a premier destination for golf and diving enthusiasts. 

At the event, Tourism Malaysia’s partners proudly showcased the country’s world-class marine biodiversity and iconic golf destinations through specially curated travel packages. For diving experiences, packages such as Dive Mate, Freedom Dive, The Living Sea, and Dive Diary were presented, while Golf Asian and Golf Sini packages were developed to market exclusive golfing experiences. Additionally, a wide range of promotional deals were offered by prominent Thai travel agents, giving visitors direct access to tailored holiday expertise. Malaysia Airlines was also a key participant, promoting its extensive flight connectivity to support seamless travel for international visitors. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia stated: “Our participation in this integrated niche event presents a valuable opportunity to position Malaysia as a premier golfing destination and a world-class diving haven, as we recognise the strong growth potential generated by these specialised tourism segments. We are excited to participate in TDEX and TGEX 2026 with enhanced travel packages and improved connectivity. We are confident Malaysia will continue to captivate international travellers seeking world-class golf experiences and extraordinary underwater adventures.” 

In line with the Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia’s participation at TDEX and TGEX 2026 reflects its strategic efforts to position the country as a leading destination for niche and high-value tourism segments, particularly golf and diving tourism. By leveraging international platforms like these, Malaysia continues to strengthen its global visibility, attract quality travellers, and promote sustainable tourism practices that support environmental conservation and local communities. 

Malaysia welcomed 612,040 Thai visitors in the first quarter of 2026. Tourism Malaysia will continue to intensify its promotional efforts in Thailand through strategic partnerships, consumer engagement activities, and trade collaborations to sustain tourism growth momentum and maximise the impact of the VM2026 campaign.

-Tourism Malaysia.

PATA launches upgraded PATAmPOWER tourism data platform

 

PATA has introduced an upgraded version of its PATAmPOWER platform, expanding the tourism data tool’s functionality, coverage and user experience for industry stakeholders across Asia-Pacific. 

The enhanced platform was unveiled on May 13 during the PATA Annual Summit 2026 in South Korea.

PATAmPOWER consolidates tourism-related datasets, including visitor arrivals, aviation, expenditure and forecast information, into a single dashboard designed to support data-driven planning and decision-making across the travel sector. 

The updated version features a redesigned interface, improved dashboard functionality and expanded filtering, visualisation and export capabilities intended to streamline navigation and analysis. 

The platform is designed for use by governments, destination management organisations, national tourism organisations, aviation and hospitality companies, as well as researchers and analysts. Available datasets include monthly international visitor arrivals across Asia-Pacific destinations, annual visitor profiles, average visitor expenditure, inbound flight frequencies, seat capacity projections and tourism forecasts by origin market. 

PATA said the platform draws on data provided through collaborations with official government tourism authorities and aviation data company OAG, which serves as one of the association’s official data providers. 

Access to PATAmPOWER is available through PATA InfoHub accounts, with varying levels of member access depending on membership tier. Selected datasets may also be made available publicly upon request. 

“This upgraded version of the PATAmPOWER platform has been redesigned with our users in mind. The platform is now easier to navigate, which naturally leads to more instantaneous access to the insights needed for decision makers,” said Noor Ahmad Hamid, CEO of PATA. “As a trusted tool for our members over the years, we look forward to continuing to support them with an improved experience through this refined edition of PATAmPOWER.”

-TTG Asia.

Thursday, 21 May 2026

MAH Tourism Fair 2026 @ East Coast Mall, Kuantan, Pahang ( 29 ~ 31 May 2026 )

 

East Coast's Biggest Hotel & Travel Fair is Coming to Kuantan!

Planning your next holiday? Don’t miss the MAH Tourism Fair 2026, the biggest hotel & travel fair organised by the Malaysian Association of Hotels — bringing you direct deals from hotels, resorts and tourism brands across Malaysia.

Date: 29 – 31 May 2026 (Friday – Sunday)

Time: 11 AM – 9 PM

Venue: East Coast Mall, Kuantan, Pahang

Here’s what’s waiting for you:

Exclusive travel deals from hotels & resorts

FREE ENTRY for all visitors

Harmony Muzik Fest with live performances

Lucky Draws & Giveaways worth RM100,000

Shop & Claim Cash Vouchers

Bring your family and friends, plan your next cuti-cuti Malaysia trip, enjoy live entertainment, and stand a chance to win exciting prizes.

Register now: www.mahfair.my

-MAH Tourism Fair.

PETRONAS MAM Malaysian Cub Prix Round 2 @ Litar Antarabangsa Petronas Sepang ( 23 24 Mei 2026 )

 

Siap sedia untuk saksikan aksi penuh adrenalin di PETRONAS MAM Malaysian Cub Prix Round 2 yang akan menggegarkan Litar Antarabangsa PETRONAS Sepang pada 23-24 Mei 2026 ini!

Adakah pelumba kegemaran anda bakal mendominasi litar kali ini? Jom turun beramai-ramai bagi tanda sokongan!

Tarikh: 23 - 24 Mei 2026 (Sabtu & Ahad)

Lokasi: Litar Antarabangsa PETRONAS Sepang (SIC)

Kemasukan: PERCUMA!

Jumpa anda di sana!

-Malaysian Cub Prix.

Wednesday, 20 May 2026

Fam Trip: Surreal Experience In The North – Kedah Perlis

 

Tourism Malaysia melalui Pejabat Tourism Malaysia Wilayah Utara telah menganjurkan FamTrip Surreal Experience In The North - Kedah Perlis pada 13 hingga 16 Mei 2026 di Negeri Kedah (Tanah Besar) dan Perlis.

Program ini melibatkan seramai 15 orang peserta yang terdiri daripada wakil media tempatan, pempengaruh dan wakil agensi pelancongan dari Wilayah Utara. Objektif program ini adalah untuk mempromosikan produk pelancongan di Negeri Kedah dan Perlis, khususnya dalam segmen gastronomi dan agropelancongan, sekali gus memperkukuhkan lagi promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Antara lokasi lawatan termasuk Tanjung Dawai,  Muzium Arkeologi Lembah Bujang, Galeri Tsunami, Pasar Bisik Kuala Muda, Perkampungan Melayu Seri Banian, Kilang Mak Bee, Din Laksa Beras Telok Kechai, Bukit Kodiang, Kampung Warna Warni, Kafe Santai D'Sungai Derga, Ladang HarumanGo, dan Superfruit Valley.

-Tourism Malaysia.

Tourism Malaysia Strengthens Promotion In Rajkot And Vadodara Through Visit Malaysia 2026 Roadshow

 

RAJKOT – Tourism Malaysia Mumbai continues to strengthen its presence in the Indian market through the organisation of the Visit Malaysia 2026 (VM2026) Roadshow in Rajkot and Vadodara from 19 to 21 May 2026. The roadshow forms part of Tourism Malaysia’s ongoing efforts to further enhance collaboration with the Indian tourism trade partners while promoting Malaysia’s tourism offerings, unique experiences and upcoming events under the Visit Malaysia 2026 (VM2026) campaign.

The seminar is led by Ms. Haryanty Abu Bakar, Director of Tourism Malaysia Mumbai, together with delegations of 13 Malaysian tourism stakeholders, consisting of representatives from travel agencies, airlines, tourism and tourism product operators.

The roadshow provides an important platform for travel trade partners from the state of Gujarat to engage directly with Malaysian sellers, thereby reinforcing business relationships and exploring new collaboration opportunities. This initiative also highlights Malaysia’s continuous commitment to delivering diverse, accessible and value-driven travel experiences tailored to Indian travellers.

-Tourism Malaysia.

Tuesday, 19 May 2026

Sesi Kunjungan Hormat PATA Malaysia Chapter Kepada Ketua Pengarah Tourism Malaysia

 

YBrs. Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia telah menerima kunjungan hormat dari barisan EXCO PATA Malaysia Chapter yang diketuai oleh YBhg. Datuk Musa Haji Yusof Chairman PATA Malaysia, En Mohamed Sallauddin Mohamed Shah, Vice Chairman, YBhg. Datuk M. Ali, Honorary Secretary, YBhg. Dato’ Aruldas Arulandu, Honorary Treasurer, Dr. Nik Hasrul Bin Mohd Zainudin, EXCO, En. Eric Sinnaya, EXCO, En Steve Woon, EXCO dan En. GP Subramaniam - Executive Secretary. Turut hadir dalam sesi kunjungan hormat ialah En. Chan Hon Mun, Timbalan Pengarah Kanan, Bahagian Komunikasi Korporat.

Pertemuan ini menjadi platform untuk meningkatkan potensi kerjasama dua hala untuk industri pelancongan negara. Semoga kerjasama antara Tourism Malaysia dan PATA Malaysia Chapter akan memajukan pelancongan tanah air.

-Tourism Malaysia.

Malaysia tourism off to strong start

 

Malaysia recorded a strong start to Visit Malaysia Year 2026, welcoming 10.64 million international visitors in the first quarter of the year, a 5.4 per cent increase compared with the same period in 2025. The achievement marks the second consecutive year the country has surpassed the 10 million-arrival mark in the first quarter.

Tourism, arts and culture minister Tiong King Sing said the growth reflected Malaysia’s continued appeal as a regional tourism hub despite ongoing global economic and geopolitical uncertainties.

“The performance of visitor arrivals for the first quarter of 2026 can still be considered good,” Tiong said, noting that rising airfares and disruptions linked to the Middle East conflict had affected several tourism markets.

According to ministry statistics, February recorded a historic milestone with 3.47 million international arrivals, the highest monthly figure recorded by Malaysia. The surge was largely driven by increased travel during the Chinese New Year festive season.

Singapore remained Malaysia’s largest source market with more than 5.14 million arrivals, while China emerged as a key growth driver with 1.41 million visitors, up 25.2 per cent year-on-year. Thailand, Brunei, Australia and the United Kingdom also posted growth, with Australia recording an increase of 11.4 per cent.

Tiong noted that South-east Asian and East Asian markets continued to underpin Malaysia’s tourism recovery, while Europe showed encouraging momentum. “The number of European visitors to Malaysia in the first quarter for the first time exceeded 500,000,” he shared.

To support further growth, Malaysia expanded its international air connectivity with 20 new scheduled routes and six charter services launched during the quarter, adding 95 weekly international flights.

The minister also stressed the importance of strengthening partnerships with global tourism and aviation players ahead of Visit Malaysia Year 2026.

Earlier this year, Tiong led Malaysia’s delegation to the ASEAN Tourism Forum in Cebu and ITB Berlin 2026, where discussions were held with major industry players including Lufthansa Group, Expedia, Airbnb and Marriott International.

At ITB Berlin, Tiong met representatives from Lufthansa City Center International’s travel sales network to explore cooperation to advance European and global markets. The organisation has around 320 member travel agencies worldwide.

Malaysia’s tourism campaign has also been extended until December 31, 2027, with the government focusing on high-growth markets, enhanced connectivity and longer stays to boost visitor spending and strengthen the sector’s contribution to the national economy.

-TTG Asia.

Monday, 18 May 2026

Festival Rakyat 3.0 @ Dataran Lok 9, Kuala Perlis ( 22 ~ 24 Mei 2026 )

 


Satu festival, seribu kemeriahan!

Festival Rakyat datang lagi sebagai lubuk penyatuan komuniti terbesar musim ini!

Tarikh: 22 - 24 Mei 2026

Lokasi: Dataran Lok 9, Kuala Perlis

Masuk PERCUMA!

Sama-sama kita raikan produk tempatan, imbau kembali sukan rakyat dan nikmati persembahan kebudayaan serta hiburan yang semestinya meriah

Dari penduduk setempat sehinggalah ke pelancong luar, festival ini adalah untuk ANDA

-Tourism Malaysia.

Sunday, 17 May 2026

Everse 2026 @ Hextar World Empire City ( 18 & 19 July 2026 )

 

Sertai sebuah acara yang menghimpunkan inovasi, kreativiti dan pengalaman menarik dalam suasana penuh inspirasi sempena kempen Visit Malaysia 2026.

Semua peserta juga berpeluang menyertai Cabutan Bertuah “Sure Win” dan membawa pulang hadiah menarik!

Tarikh : 18-19 Julai 2026

Tempat : Hextar World, Empire City

Maklumat lanjut : https://partners.segi.edu.my/everse

-Tourism Malaysia.

Saturday, 16 May 2026

Sabah to tighten tourism safety standards to boost tourist confidence

 

SANDAKAN: Sabah is moving to strengthen safety standards across its tourism industry amid growing concerns over unlicensed operators and rising expectations from international travellers, says Datuk Khairul Firdaus Akbar Khan. 

The Deputy Human Resources Minister said the Safety Induction for Tourism Industry (Siti) programme would be expanded throughout the state to improve safety awareness and compliance at tourism destinations. 

He said international tourists were no longer looking only at attractions, but were also closely assessing safety, cleanliness and environmental conditions before deciding where to travel. 

“We know international tourists constantly look at safety aspects. Is safety guaranteed? They also look at cleanliness and pollution levels at tourism centres,” he said at the Youth Employability Empowerment Appreciation Ceremony programme here on Friday (May 15).

“That is why Siti will be expanded to tourism centres across Sabah. We know many tourism centres, especially resorts, do not have the proper licences. 

“This is one of the measures for us to better understand why they are unable to meet the standards that have been set,” he added. 

Khairul Firdaus also acknowledged that occupational safety and health awareness in Sabah remained relatively low, saying more exposure, workshops and training programmes were needed to improve industry standards.

He said the government, together with the National Institute of Occupational Safety and Health (NIOSH), was working to expand more safety-related programmes and industry exposure across Sabah to strengthen the tourism ecosystem. 

Khairul Firdaus said strengthening workplace safety culture was becoming increasingly important as Sabah continued positioning itself as a major eco-tourism destination internationally. 

He said globally recognised attractions in Sandakan, such as Sepilok, Kinabatangan, Rainforest Discovery Centre, and Labuk Bay made it crucial for the state to maintain strong tourism safety standards. 

The programme also saw 28 students and lecturers from Sandakan Vocation College 2 undergoing tourism safety exposure training aimed at improving industry readiness among local youths. 

Meanwhile, the college’s director, Christine Stanislaus Kinsik, described the programme as a valuable advantage for students preparing to enter the tourism industry. 

She said students would normally have to obtain the certification on their own and bear the costs themselves, with many from Sandakan also needing to travel to Kota Kinabalu to attend the course. 

“This actually gives very good job opportunities to my students in the future. 

“We hope programmes like this can continue for youths,” she said, adding that such certification was increasingly important for those entering the tourism sector.

-thestar online.

Friday, 15 May 2026

MAHB optimistic on outlook, urgers greater aviation-tourism collaboration to boost passenger traffic

 

BANGKOK: Malaysia Airports Holdings Bhd (MAHB), which remains optimistic on its outlook this year despite ongoing geopolitical uncertainties in West Asia, has called for greater cooperation across the aviation and tourism ecosystem to increase passenger traffic and support Malaysia's aviation ambitions. 

Its managing director Datuk Mohd Izani Ghani said airport operators, airlines, regulators and tourism-related agencies coming together and pulling in the same direction will be crucial in sustaining industry resilience and ensuring the success of the Visit Malaysia 2026 premier national tourism campaign amid current global challenges. 

Mohd Izani said close cooperation among stakeholders has become increasingly important as the nation celebrates Visit Malaysia 2026, particularly in ensuring seamless travel experience, stable airline operations and stronger international connectivity. 

"We remain positive (and) despite the crisis, Visit Malaysia 2026 itself is already a free promotion for us," he told Bernama on the sidelines of the Airports Council International Asia-Pacific & Middle East Regional Assembly, Conference and Exhibition here. 

He reiterated that all parties have to work together, whereby airlines also have to play their role, not just promoting airlines but Malaysia as well.

He said MAHB currently chairs a quarterly working group involving multiple agencies and stakeholders to coordinate preparations and resolve operational issues related to Visit Malaysia 2026.

Among the agencies involved are the Ministry of Tourism, Arts and Culture (MOTAC), Ministry of Transport (MOT), Ministry of Finance (MOF), Prime Minister's Office (PMO), Immigration Department and airlines. 

"In the meetings, we discuss how to promote Malaysia and resolve issues together. It works quite well," he said. 

Mohd Izani said one of the key achievements resulting from the collaboration was the removal of certain customs inspection bottlenecks at immigration checkpoints, which helped improve passenger flow at KL International Airport (KLIA). 

He added that the authorities had agreed to implement Green Lane initiatives to facilitate smoother arrival processes for travellers. 

"Initially there was some resistance, but in the end you get the power of collaboration," he said. 

At the same time, MAHB is working on an airside transfer system connecting T1 and T2, allowing transit passengers to move between terminals without having to clear immigration and customs repeatedly. 

Mohd Izani reiterated the initiative involves close coordination with multiple stakeholders, including the Immigration Department, Customs Department, airlines and ground handlers. 

"We promised the MOT that we will get it done by the end of the year," he said. 

He added that part of the project could be financed through the Airport Development Fund (ADF), which supports airport efficiency-related improvements across the country. 

Impact of West Asia 

Mohd Izani acknowledged that the ongoing West Asia conflict affected passenger movements through Malaysian airports, particularly in March and April. 

"In terms of passenger traffic, we experienced a dip for March and April, that is unavoidable. Everybody faced the same impact," he said. 

He estimated that some affected passenger segments recorded around a 50 per cent decline during the period compared with earlier projections. 

However, he said there were already signs of recovery as airspace restrictions ease and airlines gradually resume services, although frequencies have yet to fully return to previous levels. 

"For the past few weeks, we can see airlines coming back already," he said. 

At the same time, MAHB sees opportunities arising from changing travel patterns, particularly as some passengers shift away from Middle Eastern transit routes and opt for destinations within Asia instead. 

"People may not go to the Middle East, but they are going to China, Japan and other destinations in the region and that is positive for us," he said. 

Mohd Izani said MAHB is also positioning KLIA as an alternative transit hub for passengers travelling between Asia and Europe. 

He said several airlines are already reviewing connectivity options through Kuala Lumpur, including the return of German carrier Lufthansa to KLIA. 

"Passengers used to transit through the Middle East to Europe or the United States. Perhaps now they can fly through Kuala Lumpur instead," he said. 

Airline growth momentum 

Despite the uncertain global environment, Mohd Izani said MAHB remains optimistic about achieving its target of attracting 15 new airlines this year. 

"We are still optimistic because the 15 airlines are from different parts of the world," he said. 

He added that interest from Chinese carriers continue to remain strong, with growing demand for routes into both Kuala Lumpur and secondary Malaysian cities. 

According to MAHB, 22 new routes and services had been launched so far this year by both new and existing airlines, including several Chinese carriers operating into Penang, Kota Kinabalu and Kota Bahru. 

To date, six new airlines have come onboard, namely Aero Dili (KLIA), Air Algerie (KLIA), Shandong Airlines (KLIA), Chongqing Airlines (Kota Kinabalu International Airport), Chongqing Airlines (Penang International Airport (PEN), Spring Airlines (PEN) and Juneyao Airlines (Tawau Airport). 

Mohd Izani said despite current challenges, the aviation sector remains in better conditions than that experienced during the COVID-19 pandemic. 

"At least now operations can continue," he said. 

MAHB currently manages 39 airports across Malaysia of varying sizes, including five international airports, as well as one airport in Istanbul, Türkiye.

-nst online.

Thursday, 14 May 2026

Muslim travel growth driven by inclusive experiences

 

New research from Mastercard and CrescentRating highlights continued growth in Muslim travel, alongside changing expectations around inclusivity, safety and purpose-led experiences. 

The reports, Halal Travel Trends 2026 and Muslim Women in Travel 2026, estimate international Muslim arrivals reached 186 million in 2025 and are projected to grow to 245 million by 2030. Muslim women accounted for 90 million arrivals in 2025, representing 48 per cent of the total, up from 45 per cent in 2019.

The findings point to a shift beyond basic requirements such as halal food and prayer facilities, with travellers placing increasing emphasis on safety, trust and digital access when planning trips. 

Asia remains central to this growth. The region attracted nearly 120 million Muslim visitors in 2024, accounting for 65 per cent of global arrivals. Within this, South-east Asia is well positioned, with destinations such as Malaysia, Indonesia, Singapore and Brunei identified as preferred markets, particularly among Muslim women travellers. 

The reports highlight the growing influence of Muslim women in shaping travel decisions across segments including family holidays, solo trips and group travel. Safety and comfort were cited as key considerations by 60 per cent of respondents, followed by the availability of Muslim-friendly services. 

Digital platforms are also playing a larger role, with 68 per cent of respondents indicating that social media influences their travel choices. AI tools are increasingly used for trip planning, including identifying halal dining options and assessing destination suitability. 

A central theme across both reports is the RIDA framework, which outlines four areas for destinations to address: responsible tourism, immersive experiences, digital capability and assurance. The approach is intended to help tourism stakeholders better meet evolving traveller expectations. 

“Muslim travel is entering a more sophisticated phase, where confidence, inclusion and purpose are becoming as important as access and convenience,” said Aisha Islam, senior vice president, customer solutions centre, South-east Asia at Mastercard. “Through the RIDA framework, destinations and businesses have a practical way to think about the full traveller journey from trusted digital information and secure payments to meaningful experiences that respect faith, culture, safety and personal values.” 

“For destinations, the opportunity is to move from availability to assurance,” said Raudha Zaini, director of operations, CrescentRating. “Muslim travellers are looking for experiences that are meaningful, inclusive and easy to trust. The destinations that clearly communicate their readiness and deliver consistently across the journey will be best positioned to earn long-term loyalty.”

-TTG Asia.

Wednesday, 13 May 2026

Malaysia hits 10.64 million international arrivals in Q1 2026

 

KUALA LUMPUR: Malaysia recorded a new tourism milestone in the first quarter of this year as international arrivals rose 5.4 per cent to 10.64 million visitors, Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing said. 

Tiong said the latest figures marked the second consecutive year the country exceeded 10 million international arrivals in the first quarter, surpassing even pre-pandemic levels. 

He said this year's growth was driven largely by the Chinese New Year holidays, which helped Malaysia set a new monthly record in February. 

"For the first time, visitor arrivals in February surpassed three million, reaching 3,472,557 arrivals, the highest ever recorded in a single month," he said in a statement today. 

He said the latest figure was also higher than the pre-pandemic level in 2019, when Malaysia recorded 9.01 million visitors in the first quarter. 

Tiong said the achievement was recorded despite geopolitical tensions in the Middle East affecting fuel supply, forcing flight route changes and pushing up airline operating costs, with the impact becoming more apparent towards the end of March.

"Because of this, the first-quarter visitor arrival performance can still be considered good. By region, only visitors from three regions recorded a decline, while six others posted growth compared with the same period last year," he said. 

He said arrivals from the Middle East were the worst affected, falling 27.2 per cent, while South Asia and North Africa also declined by 6.7 per cent and 8.4 per cent, respectively. 

"Visitors from East Asia and asean each rose by more than 200,000, while arrivals from the Americas, Oceania and Europe also increased by more than 10,000. 

"Central Asia recorded the highest growth rate, rising 20 per cent compared with last year," he said. 

Tiong said China was the main growth driver, with more than 280,000 additional visitors and a 25.2 per cent increase, while Australia recorded double-digit growth of 11.4 per cent. 

Tiong said the expansion of Malaysia's international air connectivity, especially through direct routes, remained a key driver of tourism growth and contributed to the 5.4 per cent increase in first-quarter arrivals. 

He said 20 new scheduled routes began operating in the first three months of the year, with 12 airlines adding 95 international flights to Malaysia each week, while five other airlines operated six charter routes linking China and Hong Kong with Malaysia. 

He said increased China-Malaysia flight capacity during the Chinese New Year travel period helped arrivals from China surpass 500,000, reaching 604,675 and contributing to February's record monthly arrivals.

-nst online.

Tuesday, 12 May 2026

Tourism Malaysia And Serai Launch “Truly Malaysian, Truly Sedap” Campaign To Strengthen National Gastronomy

 

KUALA LUMPUR, 12 May 2026 – Tourism Malaysia, in collaboration with Serai Group, today launched the “Truly Malaysian, Truly Sedap” campaign. This initiative aims to elevate the culinary heritage of Malaysia as a national identity in conjunction with the Visit Malaysia 2026 (VM2026) campaign, which is themed ’Malaysia: A Sustainable and Culturally Rich Destination’. The campaign seeks to solidify the position of Malaysia within the gastronomy sector as a premier culinary destination through two iconic offerings that are favourites among locals and international visitors, namely satay and the Durian Shake.

The “Truly Malaysian, Truly Sedap” campaign highlights satay, a dish officially recognised in the National Heritage List 2009, presented with an authentic touch and a signature peanut sauce from Serai Group. Also featured is the Durian Shake, a premium modern interpretation of the 'King of Fruits' crafted to appeal to the palates of both international and local visitors.

The event was graced by the presence of YBrs. Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, YBrs. Puan Rina Abdullah, Group Director of Serai Group, YBhg. Datuk Mohd Najib Abdul Hamid, Managing Director of Serai Group and YBhg. Datin Qistina Taff, Project Director of Serai Group, alongside the top management of Tourism Malaysia, during the launch of the Truly Malaysian, Truly Sedap campaign.

This collaboration extends beyond mere culinary service through the hosting of a launch event at Seri Negara, which featured live satay grilling demonstrations and cultural performances. The event brought together the media, strategic partners, and the public in a meaningful experience.

The public can enjoy these special offerings at all Serai outlets from 12 May until 31 December 2026. Visitors are encouraged to share their experiences using the hashtags #TrulyMalaysianTrulySedap and #VisitMalaysia2026 to celebrate the uniqueness and diversity of Malaysian flavours.

-Tourism Malaysia.

Borneo Native Festival 2026: Reunited @ Central Market Kuala Lumpur ( 22 ~ 24 May 2026 )

 


Borneo Native Festival 2026: Reunited

Celebrating the spirit, heritage, and cultural richness of Borneo in the heart of Kuala Lumpur.

This year, Borneo Native Festival returns with a spectacular showcase of traditional arts, cultural performances, heritage crafts, and authentic Bornean flavours.

From Sabah’s Pesta Kaamatan and Regatta Lepa to Sarawak’s Hari Gawai and Pesta Kaul, we bring together the beauty of East Malaysian traditions in one vibrant celebration.

Festival highlights include:-

> Miss Ethnic Pageant – Year 5

> Borneo Creative Dance Competition – Year 5

> Traditional Craft Workshops

> Borneo Troops Traditional Marching Parade

> Live performances by Tuni Sundatang, Alena Murang, Sape Ambassador from Yayasan Perpaduan Sarawak, Dabra Sia, and more upcoming special performances

Venue: Central Market Kuala Lumpur

Date: 22 – 24 May 2026

Join us as we celebrate unity through culture.

For more info, plese refer to: @bnf.kl

-Tourism Malaysia.

Monday, 11 May 2026

Tourism Malaysia And Al Firdaus Travels Strengthen Strategic Collaboration To Advance Muslim-Friendly Tourism

 

MELAKA — Tourism Malaysia in collaboration with Al Firdaus Travels Pte Ltd., continues to strengthen strategic efforts to position Malaysia as a leading Muslim-friendly destination through the organisation of the Mother’s Day Celebration Programme 2026, taking place from 9 to 10 May in Melaka. 

The programme has attracted more than 600 visitors from Singapore, reflecting strong regional travel demand and Malaysia’s continued appeal among family-oriented and Muslim-friendly travel segments. 

Developed as a curated travel package, the initiative adopts a targeted approach to drive quality visitor arrivals from Singapore while promoting meaningful and value-driven travel experiences. Leveraging digital platforms for engagement and outreach, this collaboration forms part of ongoing efforts under the Visit Malaysia 2026 (VM2026) campaign. 

The programme features renowned speakers, including Ustaz Syamsul Debat and Ustazah Asni Abu Mansor. Participants are also treated to a cultural showcase by Tourism Melaka, highlighting the rich heritage and cultural diversity of Melaka. 

In line with growing demand for niche tourism segments, Tourism Malaysia continues to emphasise curated Muslim-friendly travel experiences. Other collaborative programmes with Al Firdaus Travels Pte Ltd. include Concert and Cultural Tourism featuring Wak Jeng at Tenera Hotel, Luxury and Romance packages in Langkawi, as well as Islamic Heritage and Learning journeys in Perak. 

Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said: “This collaboration reflects the growing demand for meaningful Muslim-friendly travel experiences among regional travellers, particularly from Singapore. Through strategic partnerships such as this, Tourism Malaysia remains committed to strengthening Malaysia’s position as a preferred destination for Muslim-friendly tourism while supporting the broader aspirations of Visit Malaysia 2026.” 

In 2025, Malaysia recorded 21.1 million visitor arrivals from Singapore, representing an increase of 11.8 per cent compared to the previous year. This sustained growth highlights Singapore’s continued importance as a key source market in support of the Visit Malaysia 2026 (VM2026) campaign.

-Tourism Malaysia.