SEPANG — In conjunction with the Visit Malaysia 2026 (VM2026)
campaign, Tourism Malaysia today welcomed both domestic and international
visitors with a vibrant Hari Raya Aidilfitri celebrations across nine airports
nationwide. The main celebration was held at Kuala Lumpur International Airport
Terminal 1, alongside simultaneous welcoming ceremonies at eight other airports
across Selangor, Penang, Johor, Kedah, Perak, Sabah, and Sarawak.
The welcoming ceremony was officiated by YBrs. Mr. Chua Choon Hwa,
Deputy Secretary General (Tourism) of MOTAC at KLIA Terminal 1. Also present
were YBrs. Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism
Malaysia and YBrs. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of
Tourism Malaysia.
Following the Chinese New Year celebrations last February, this
series of cultural festivities continues to showcase the richness and harmony
of Malaysia’s multicultural society. Visitors were warmly welcomed with festive
souvenirs at the Arrival Hall and invited to savour traditional Hari Raya
Aidilfitri delicacies, reflecting the nation’s signature hospitality and
vibrant cultural heritage that define the Malaysia Truly Asia experience.
The atmosphere was further enlivened by Aidilfitri-themed Malay
cultural performances while the VM2026 mascots, Wira and Manja, made special
appearances to delight visitors. Highlights of this event included a
traditional kacau dodol demonstration, also known as the stirring of a sweet
toffee-like delicacy, alongside a buka lemang gimmick, one of Malaysia’s
cherished traditional dishes.
This programme was successfully delivered through strategic
collaboration with various stakeholders including ministries and agencies under
MOTAC, airlines, corporate sponsors and tourism industry associations.
Participating partners included Malaysia Airport Sdn. Bhd, Batik Air, QSR
Brands (M) Holdings Bhd, Spritzer Berhad, Mitsui Outlet Park KLIA Sepang,
LaKanVo Premium, Adabi Consumer Industries Sdn. Bhd., BOH Plantations Sdn Bhd,
Fraser & Neave Holdings Bhd, Watson Personal Care Stores Sdn. Bhd., Gamuda
Berhad, Grab Holdings Limited, Oriental Kopi Holdings Berhad, Photobook
Worldwide, Vanzo Holdings Berhad, Fiscor Food Sdn. Bhd., My Blockchain
Infrastructure Sdn. Bhd., Zus Coffee, TBH Wellness Sdn. Bhd., Kek Lapis Warisan
Sdn. Bhd, Kraftangan Malaysia dan Borneo Empurau Farm & Resort.
Their participation reflects strong collective support in promoting
Malaysia’s tourism industry and enhancing the overall visitor experience in
line with the Visit Malaysia 2026 (VM2026) campaign.
Malaysia’s main entry point, KLIA is expected to receive a
significant surge of visitors amidst the celebration of Hari Raya Aidilfitri
this morning. With approximately 28 flights carrying an estimated 5,000
passengers across regions including Singapore, Jakarta, Manila, Beijing,
Chengdu, Shanghai, Perth, Dubai, Brunei and Istanbul, the projected arrival
statistics align with the momentum of the actively promoted Visit Malaysia 2026
(VM2026) campaign.
Organising Malaysian festive celebrations at airports is among
Tourism Malaysia's ongoing strategies under the VM2026 campaign to provide a
meaningful arrival experience, strengthen destination branding and promote
Malaysia as a culturally rich and safe destination year-round. This initiative
at international gateways plays a crucial role in leaving a positive impression
on visitors and encouraging repeat visits.
Tourism Malaysia continues to strengthen the country's global
tourism profile while celebrating Malaysia's cultural diversity in line with
the objectives of Visit Malaysia 2026 (VM2026) and supporting the long-term
sustainable development of the tourism sector.
-Tourism Malaysia.