KUALA LUMPUR — Tourism Malaysia, together with Stesen, Keretapi
Tanah Melayu Berhad (KTMB) and Oriental Kopi, officially launched “Kopi
Malaysia, Kini Dalam Tren” today, a collaboration that brings the familiar
taste of Malaysian coffee into the railway travel experience in conjunction
with Visit Malaysia 2026–2027 (VM2026–2027).
Passengers commuting on the ETS network will be introduced to
Oriental Kopi’s signature Malaysian coffee experiences, allowing domestic and
international travellers to enjoy a taste closely connected to Malaysia’s
everyday food culture while making their journeys across the country. More than
a beverage enjoyed along the way, Malaysian coffee is part of the familiar
rhythm of daily life. From the kopitiam table to journeys between cities and
states, coffee has long been part of simple everyday moments that bring people
together.
With ETS connecting destinations across Malaysia, the collaboration
creates a natural meeting point between travel and local flavour, letting
passengers enjoy a familiar Malaysian taste as part of their journey. For
international visitors, it offers another way to discover Malaysia through its
food culture. For Malaysians, it brings a familiar everyday flavour into the
railway journey, accompanying them as they travel from one destination to
another.
Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism
Malaysia, noted, “Tourism Malaysia welcomes ‘Kopi Malaysia, Kini Dalam Tren’ as
a meaningful initiative that brings Malaysian culture closer to travellers
through an everyday experience that is familiar, accessible and distinctly
local. Discovering Malaysia goes beyond the places visitors see. It is also
about the flavours they encounter along the way. By introducing Malaysian
coffee into the ETS journey, travellers can experience the country through its
food culture. As we advance the tourism agenda under Visit Malaysia 2026–2027,
this initiative allows us to continue highlighting culinary offerings that have
long been part of Malaysians’ daily life, including coffee, thereby embodying
the very idea of Malaysia, Beautifully Yours.”
Dato’ Calvin Chan, Managing Director of Oriental Kopi, said, “When
people visit Malaysia, we hope they experience the country holistically,
through sights and flavours that define Malaysia. Coffee is one of those
familiar everyday tastes. Oriental Kopi has always been about sharing the
Malaysian taste. It may begin with a simple cup of coffee, but behind it is a
story of our local culture and the flavours we hope more people will experience
and remember. Through this collaboration, we are bringing that experience into
the railway journey. Whether you are a Malaysian travelling home or a visitor
discovering the country, a taste of Malaysia can be with you.”
Datuk Azlan Shah Al Bakri, Group Chief Executive Officer of KTMB,
said: “At KTMB, we believe that a great railway journey is not only about
getting passengers to their destinations, but also about the experience we
create along the way. Our collaboration with Oriental Kopi reflects our
commitment to continuously enhancing the ETS travel experience by introducing
more local offerings that add value to our domestic and international
passengers’ journeys during Visit Malaysia 2026–2027. We hope this collaboration
will make every journey more enjoyable and memorable while encouraging more
people to choose rail as their preferred mode of transport.”
Malaysia’s food culture remains one of the most immediate and
memorable ways for visitors to experience the country. This segment is one of
the country’s main tourism attractions, yielding 32.3 million international
visitors between January and September 2026, as well as 151.6 million domestic
visitors in the first half of the same year. “Kopi Malaysia, Kini Dalam Tren”
brings this experience into public transport, turning part of the railway
journey into an opportunity to discover a familiar local flavour.
For visitors to Malaysia, experiencing local food and drink is an
important part of understanding the destination. Everyone gets an easy,
welcoming introduction to a flavour that forms part of Malaysians’ everyday
life. For locals, Malaysian coffee becomes a familiar companion along the
journey, making every trip more memorable, whether travelling for work,
returning home, visiting family or exploring another state.
This collaboration enables Tourism Malaysia, alongside Stesen, KTMB
and Oriental Kopi to bring together connectivity, local culture and Malaysian
flavours to create surreal experiences during VM2026–2027. The launch of “Kopi
Malaysia, Kini Dalam Tren” marks another step in bringing Malaysian food
culture closer to people wherever their journey takes them. Experiencing
Malaysia can begin with something as simple and comforting as a cup of coffee.
-Tourism Malaysia.
