Tourism Malaysia Supports MATTA Connect 2026 Ahead Of Visit Malaysia 2026

 

PERAK - The Malaysian Association of Tour and Travel Agents (MATTA) organised MATTA Connect 2026, a Business-to-Business (B2B) travel marketplace that serves as a platform for tourism stakeholders to strengthen business networks, foster strategic collaborations and explore new business opportunities in support of the Visit Malaysia 2026 (VM2026) campaign.

The event brought together 73 sellers from 14 countries, 33 hosted international buyers from Singapore, China, Indonesia, Taiwan, Thailand, Uzbekistan and India, as well as 229 domestic buyers, providing extensive opportunities for business engagement between local and international tourism industry players.

On 29 July 2026, the opening ceremony was officiated by YB Tuan Loh Sze Yee, Perak State Executive Council Member for Tourism, Industry, Investment and Corridor Development at Ipoh Convention Centre (ICC) and Grand Ballroom, AC Hotel by Marriott Ipoh, Perak. Also in attendance were Mr. Nigel Wong, President of MATTA, Mr. Chong Yu Ken, Organising Chairman of MATTA Connect 2026 and MATTA Vice President (Outbound), Mr. Muhammad Aminuddin Abdul Majid, Perak State Director of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and Ms. Wendy Shin, Chairman of the MATTA Perak Chapter.

The programme featured a Business Forum, Product Presentations, B2B Business Matching sessions and networking activities. As part of the Business Forum, Tourism Malaysia delivered a presentation on Malaysia’s tourism performance, the Visit Malaysia 2026 campaign and Tourism Malaysia’s strategic directions. Tourism Malaysia also participated as one of the Strategic Partners of MATTA Connect 2026, reaffirming its commitment to supporting the growth and development of Malaysia’s tourism industry.

The closing ceremony was officiated by YB Tuan Chiew Choon Man, Deputy Minister of MOTAC on 30 July 2026. Also in attendance were YBrs. Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, Mr. Mohammad Faisal Abu Suaib Khan, Director General of the Islamic Tourism Centre, Mr. Lee Thai Hung, Deputy Director General of Tourism Malaysia, and Madam Nuwal Fadhilah Ku Azmi, Senior Director of the International Promotion Division (Asia/Africa), Tourism Malaysia. The event was attended by approximately 600 participants comprising tourism industry stakeholders.

MATTA Connect 2026 successfully provided a valuable platform for strengthening collaboration among tourism stakeholders, facilitating business networking and promoting Malaysia’s tourism offerings in support of the VM2026 campaign. Tourism Malaysia’s participation further reinforced its commitment to fostering strategic partnerships and enhancing the country’s tourism industry.

-Tourism Malaysia.

MITM Travel Fair 2026 @ Mid Valley Exhibition Centre, Kuala Lumpur ( 31 Julai ~ 2 Ogos 2026 )

 

MITM Travel Fair 2026 kini kembali!

Jom kunjungi reruai Tourism Malaysia! Nikmati pelbagai promosi pelancongan, sertai aktiviti menarik seperti:

> Meet & Greet bersama Wira & Manja,

> Follow, Spin & Wheel

> Instant Photo Booth

> Kuiz pelancongan dengan hadiah istimewa menanti.

Tarikh: 31 Julai - 2 Ogos 2026

Masa: 10.00pagi - 9.00 malam

Lokasi: Mid Valley Exhibition Centre (MVEC), Kuala Lumpur

Masuk PERCUMA!

Jumpa anda di sana!

-Tourism Malaysia.

MATTA Connect gains traction as B2B platform

 

The recently concluded MATTA Connect in Ipoh strengthened its credentials as a regional B2B travel trade platform after its second edition attracted 300 local and international buyers and 100 sellers, with buyers and exhibitors reporting quality business meetings and new commercial opportunities. 

MATTA president Nigel Wong noted that stronger participation, broader international representation and higher-quality business engagements demonstrated that the industry valued a dedicated B2B platform alongside the association’s flagship consumer-focused MATTA Fair. 

“The second edition saw stronger participation, broader international representation and more quality business engagements, which reinforces that the industry values such a platform,” he said, adding that the return of previous participants alongside new delegates reflected growing confidence in the event. 

Wong stated MATTA Connect had evolved beyond business matching into a platform where industry stakeholders could exchange ideas on market trends, innovation, sustainability and future collaboration. Looking ahead, he added MATTA would continue to strengthen participation from regional and emerging markets while showcasing Malaysia’s diverse tourism offerings, particularly second-tier destinations and unique local experiences. 

Delegates said that the event had delivered meaningful business opportunities. 

Returning for a second time as a buyer, Kedah-based Morahols Travel CEO Eric R Sinnaya shared this year’s edition generated promising leads with inbound and outbound operators from India and Uzbekistan. 

“I met many serious buyers and sellers. The relaxed format allows discussions to continue beyond the scheduled business matching sessions, making it easier to build relationships,” he said. 

Melody Lee, inbound department manager at Jinghe International Travel Agency, noted that the event attracted high-quality buyers with strong interest in FIT leisure travel and private tours to China. 

“I secured bookings for year-end departures and early 2027, while also establishing new business contacts. Face-to-face meetings remain essential for building trust with partners,” she said. 

Guohui Shi, inbound travel specialist at China Prime DMC, observed that Malaysian demand for travel to China had grown steadily following the implementation of the Malaysia-China mutual visa exemption arrangement. He attended MATTA Connect to strengthen relationships with Malaysian outbound agents while gaining a better understanding of Malaysian travellers’ preferences to develop products better suited to the market. 

Rather than measuring success solely by exhibitor or buyer numbers, Wong emphasised MATTA’s long-term focus was on the quality of business outcomes and partnerships generated through the platform. 

“We want to see stronger connections between international buyers and Malaysian tourism players, especially in promoting local destinations, second-tier cities and unique tourism products that can bring greater benefits to communities across the country,” he said.

-TTG Asia.

Exclusive Malaysia Fest Offers @ Singapore Expo, Hall 5A & 5B ( 30 July ~ 2 August 2026 )

 

From Cool Mountain Breezes To Sunny Coastal Shores, Your Next Malaysian Gateway Starts Here!

Heading to Malaysia Fest 2026 in Singapore? We’ve got exclusive, limited-time travel packages designed to give you the ultimate local hospitality experience—whether you're looking for family fun by the beach, a chilly highland retreat, or a pristine golf getaway!

Exclusive Malaysia Fest Deals (30 July – 2 August 2026)

Seaside Family Escape | Swiss-Grand Beach Resort, Kuantan

3D2N Stay starting from RM 1,288 NETT

Includes Daily Breakfast Buffet, RM 50 Dining Credit & fun local activities!

Highland Family Getaway | Swiss-Garden Hotel & Residences, Genting Highlands

2D1N Stay starting from RM 500 NETT

Includes Breakfast Buffet, Set Dinner, Room Decoration, Kids Activities & a special Plush Toy!

Golf Getaway for 4 Golfers | Damai Laut Golf & Country Club

3D2N Stay in a 2-Bedroom Apartment for RM 1,650 NETT

Includes two 18-hole golf rounds (green fees & shared buggy included), insurance, and 2 meals per person!

Where to Find Us:

Dates: 30 July – 2 August 2026

Venue: Singapore EXPO, Hall 5A & 5B

Travel Validity: Book now, travel anytime until 15 December 2026!

Terms & Conditions Apply.

For more info

Swiss-Garden International Hotels, Resorts & Inns

Tag your travel buddies below! Where are we heading first?

-Tourism Malaysia.

Mega Fam: Tourism Malaysia Welcomes 55 International Media And Trade Delegates In Conjunction With Citrawarna 2026

 

KUALA LUMPUR — Tourism Malaysia hosted a Meet & Greet session for the Mega Fam Programme in conjunction with Citrawarna 2026 at DSR Taiko Berhad, bringing together 55 delegates comprising media, travel agents, Key Opinion Leaders (KOL) and marketing representatives from Tourism Malaysia overseas offices, representing 13 countries in the Asia Pacific region. 

Held over five days from 23 to 27 July 2026, the programme forms part of Tourism Malaysia's strategic effort to generate international media coverage and trade engagement in support of the Visit Malaysia 2026 (VM2026) campaign that is planned for an extension through 2027. 

The 55-people delegation comprises 30 media, 17 travel agents, 5 KOLs and 3 marketing representatives from Tourism Malaysia overseas offices. The participants were from various cities including Jakarta, Medan, Bangkok, Phnom Penh, Vientiane, Manila, Ho Chi Minh City, Taipei, Shanghai, Guangzhou, Beijing, Hong Kong, Seoul, Tokyo, Mumbai, New Delhi, Chennai, Sri Lanka, Dhaka and Sydney. 

Present at Meet & Greet session, YBrs. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, said: "This Mega Fam is a strategic investment in the international visibility we need to hit our VM2026 numbers. When 55 media, trade and content partners from 13 markets experience the Colours of Malaysia here and carry that story home, it converts into exactly the kind of visit intent this campaign is built on. Programmes like this, combined with stops at some of our great destinations, are how we turn a single trip into coverage across our most important source markets." 

The enriching trip begins at DSR Taiko Berhad, home to the world's first Musang King gelato and durian orchard experience. The Mega Fam delegates were involved in a brand introduction, an orchard discovery tour featuring the Musang King tree, a harvest demonstration and traceability showcase, and a sharing session with the founder and management team. 

To highlight Malaysian rich heritage food and gastronomy, the delegates were brought for dinner at IRAMA Signature IOI City Mall, Putrajaya. The restaurant presents Warisan Tradisi Melayu, a vibrant fusion of traditional Malay recipes and contemporary global flavors tailored for international visitors. It illustrates the preservation and evolution of Malay heritage while adapting to global preferences, enhancing accessibility for international visitors. 

Delegates also attended the official Launching Ceremony of Citrawarna 2026 at Dataran Merdeka on 25 July, before continuing to Kuala Selangor, as well as craft and gastronomy sites in Kuala Lumpur over the remainder of the five-day programme, offering a comprehensive showcase of Malaysia's tourism diversity. 

Tourism Malaysia expects the programme to generate impactful print, digital, and broadcast coverage across all 13 source markets represented. By transforming these immersive experiences into compelling global narratives, the initiative will reinforce Malaysia's positioning as a world-class destination for gastronomy, heritage and culture. 

As the VM2026 campaign approaches its concluding phase, the momentum generated by this Mega Fam will be instrumental in capturing the hearts of global travellers and paving the way for a successful tourism year in 2027.

-Tourism Malaysia.

PM attends Citrawarna 2026 as Malaysia showcases cultural diversity to global visitors

 

KUALA LUMPUR: Citrawarna 2026 drew more than 700 international visitors from 12 countries, with participants from across Asia, Europe and beyond witnessing one of Malaysia's most celebrated cultural showcases under the Visit Malaysia 2026 campaign. 

Visitors from China, India, Mauritius, Japan, Vietnam, Indonesia, Singapore, Kazakhstan, Italy, the Netherlands, Switzerland and France attended the event via specially curated travel packages. 

Prime Minister Datuk Seri Anwar Ibrahim launched the annual cultural showcase at Dataran Merdeka, with the three-day event featuring 3,500 performers representing states, three federal territories and the nation's multicultural communities in its signature Colours of Parade (Citra Perarakan). 

The festival commenced with an opening performance, followed by the parade and a post-show performance, watched by spectators along Jalan Raja and at the Sultan Abdul Samad Building (BSAS). 

Also present was Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing. 

Citrawarna 2026 features four signature experiences: Colours of Parade, Colours of Flavour, Colours of Culture and Colours of Art.

The event includes more than 70 food and beverage offerings, over 20 cultural activity stations, and more than 10 arts and crafts booths throughout the three-day celebration. 

Visitors were also invited to participate in hands-on activities, including batik painting, ketupat weaving and traditional culinary demonstrations led by artisans and cultural practitioners. 

Contemporary performances were staged by Malaysian artistes including Wani Kayrie, Bulan Asryaff, Dr Soo Wincci, Santesh Kumar, Ernie Zakri, Aina Abdul and Kumpulan Balle-Balle. 

This year's edition, themed Ritma Warisan, Nadi Nusa dan Bangsa (The Rhythm of Heritage, The Pulse of the Nation and the People), invites visitors to experience the many traditions, colours and stories that continue to shape the nation.

-nst online.

Latihan Penuh Perarakan Colours Of Parade Meriahkan Persiapan Citrawarna 2026

 

KUALA LUMPUR, 24 Julai 2026 - Sorotan sekitar latihan penuh perarakan Colours of Parade sebagai persiapan menjelang Citrawarna 2026, yang menghimpunkan lebih 3,500 penari daripada 14 kontinjen mewakili seluruh negeri dan Wilayah Persekutuan Malaysia.

Setiap kontinjen mempersembahkan keunikan warisan budaya negara menerusi busana tradisional, seni persembahan dan kepelbagaian budaya yang mencerminkan semangat Malaysia Truly Asia.

Latihan penuh ini turut dihadiri oleh Timbalan Ketua Setiausaha (Pelancongan) MOTAC, YBrs. Encik Chua Choon Hwa, Ketua Pengarah Tourism Malaysia, Ybrs. Encik Mohd Amirul Rizal Abdul Rahim, Timbalan Ketua Pengarah Tourism Malaysia (Promosi II), YBrs. Encik Lee Thai Hung, serta Ketua Sekretariat Visit Malaysia 2026, YBrs Encik Mohd Akbal Setia sebagai tanda sokongan terhadap kelancaran penganjuran Citrawarna 2026.

-Tourism Malaysia.

ASEAN-China Tourism Dialogue 2026: Forging Stronger Ties, Unlocking New Opportunities

 

Langkawi took centre stage as Malaysia hosted the ASEAN–China Tourism Dialogue 2026, bringing together tourism leaders, industry players and key stakeholders from across ASEAN and China.

Officially launched by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, the high-level dialogue was also graced by the presence of distinguished VIPs, including YB Tuan Chiew Choon Man, Deputy Minister of Tourism, Arts and Culture; YBhg Dato’ Shaharudin Abu Sohot, Secretary General of Ministry Tourism, Arts and Culture; and Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. The dialogue explored strategic opportunities to advance sustainable tourism, digital transformation, regional connectivity and stronger people-to-people exchanges.

Held in conjunction with the dialogue, the Malaysia–China Tourism Dialogue and ASEAN–China Business Networking Session further strengthened bilateral and regional partnerships, culminating in the signing and exchange of Memorandum of Understanding (MoUs) and business cooperation agreements between Malaysian and Chinese tourism stakeholders.

The programme also featured the ASEAN–China Business Networking Session, providing a valuable platform for tourism businesses and industry players from both regions to forge strategic partnerships, explore new commercial linkages and unlock emerging market opportunities.

To conclude the programme, delegates were taken on a technical visit to Kilim Geoforest Park, Langkawi Craft Complex and a Langkawi Sunset Cruise, showcasing Langkawi’s distinctive ecotourism, rich cultural heritage and diverse experiential tourism offerings.

As Malaysia continues to advance the objectives of Visit Malaysia 2026, these strategic collaborations play a vital role in strengthening Malaysia’s position as a preferred destination while fostering greater tourism connectivity between ASEAN and China.

-Tourism Malaysia.

Tourism Malaysia Dan MYDIN Jalin Kerjasama Strategik Melalui Pelancaran Kempen “Jom Jalan MYDIN”

 

SUBANG JAYA — Tourism Malaysia dan Mydin Mohamed Holdings Berhad (MYDIN) menjalin kerjasama strategik menerusi pelancaran Kempen “Jom Jalan MYDIN”, sebuah inisiatif khusus bagi merancakkan pelancongan domestik dengan menggabungkan elemen pengalaman beli-belah interaktif serta sokongan terhadap barangan tempatan. 

Kempen yang dilancarkan selari dengan Kempen Melawat Malaysia 2026 (VM2026) ini bertujuan menggalakkan rakyat Malaysia meneroka keunikan destinasi tempatan, sambil menikmati ganjaran beli-belah yang menarik di cawangan MYDIN terpilih di seluruh negara. 

YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya Malaysia (MOTAC) menyifatkan kerjasama awam-swasta (public-private partnership) ini sebagai langkah proaktif yang menyokong aspirasi negara. 

“Inisiatif seperti Kempen “Jom Jalan MYDIN” berupaya menyemarakkan lagi semangat Cuti-Cuti Malaysia dalam kalangan rakyat tempatan. Kerjasama ini menyokong persiapan VM2026 dengan memperkukuh pelancongan domestik melalui pengalaman beli-belah yang menghubungkan masyarakat secara terus dengan produk serta tarikan tempatan,” kata beliau. 

Sementara itu, Datuk Wira (Dr.) Haji Ameer Ali Mydin, Pengarah Urusan MYDIN berkata, MYDIN melihat peranan pusat beli-belah hari ini bukan sekadar lokasi mendapatkan barangan keperluan, tetapi turut berfungsi sebagai platform yang menawarkan pengalaman unik kepada para pelanggan. 

“MYDIN sentiasa komited dalam menyokong produk tempatan dengan menyediakan ruang kepada usahawan IKS dan PKS dari seluruh negara untuk memperkenalkan produk mereka. Menerusi kempen ini, kami berharap rakyat Malaysia dapat mengenali, menghargai, dan terus memilih barangan buatan Malaysia,” katanya. 

Inisiatif ini selari dengan teras Tourism Malaysia dalam memperkasakan segmen pelancongan beli-belah (shopping tourism) yang merupakan antara penyumbang utama kepada pendapatan pelancongan domestik negara. Menerusi kerjasama ini, para pelawat bukan sahaja digalakkan melancong, malah disokong untuk meneroka dan membeli produk warisan tempatan dari pelbagai negeri di bawah satu bumbung. 

Antara tarikan utama kempen termasuklah penganjuran aktiviti Treasure Hunt di cawangan MYDIN terpilih yang memberi peluang kepada para peserta menyelesaikan pelbagai cabaran sambil meneroka lokasi pelancongan menarik, sekali gus menjadikan pengalaman membeli-belah lebih interaktif di samping beramal kepada golongan yang memerlukan. 

Di samping itu, kempen ini menawarkan pelbagai ganjaran menarik merangkumi pakej pelancongan domestik seperti pengalaman pelayaran kapal persiaran dan penginapan hotel tempatan tajaan Tabung Haji Travel. Menerusi sokongan rakan pembekal, pelbagai hadiah, baucar, serta penjimatan bernilai keseluruhan melebihi RM5 juta turut disediakan sepanjang tempoh kempen berlangsung. 

Sinergi antara Tourism Malaysia dan MYDIN ini mencerminkan komitmen berterusan dalam merangsang pertumbuhan ekonomi tempatan yang melibatkan sektor peruncitan, penginapan, pengangkutan, makanan dan minuman, serta pembangunan komuniti usahawan tempatan sempena VM2026.

-Tourism Malaysia.

MATTA Connect returns to Ipoh to support Visit Malaysia goals

 

Selected international buyers will explore Perak attractions, including Royal Belum Rainforest, pictured, ahead of MATTA Connect 2026

The Malaysian Association of Tour and Travel Agents (MATTA) will stage the second edition of MATTA Connect from July 29 to 30 at the Ipoh Convention Centre in Perak, following the inaugural event held in Kuala Lumpur in April 2025. 

The B2B travel marketplace will bring together buyers, sellers and tourism stakeholders from Malaysia and across South-east Asia for two days of business matching, networking, destination presentations and industry discussions. Malaysia’s minister of tourism, arts and culture, Tiong King Sing, will attend the closing dinner on July 30, where he is scheduled to deliver the keynote address.  

Nigel Wong, president of MATTA, said: “Following the success of our inaugural edition last year, MATTA Connect has established itself as an important platform for tourism businesses, buyers and destination partners to forge meaningful collaborations and unlock new business opportunities.” 

He added that MATTA Connect plays a strategic role in supporting Visit Malaysia 2026, while continuing to drive business matching, knowledge sharing and market expansion into 2027, strengthening the competitiveness of Malaysian travel businesses. 

Wong said the minister’s attendance reflects the importance of industry-government collaboration in driving Malaysia’s tourism growth. 

“The minister’s presence reflected the importance of strong industry-government collaboration in driving Malaysia’s tourism growth.” 

MATTA Connect 2026 will feature structured B2B business matching sessions and a business forum covering tourism trends, digital transformation, innovation and market opportunities. Participants will include international buyers, destination management companies, airlines, hotels, attractions and travel service providers. The ASEAN Tourism Association (ASEANTA) will also participate, creating additional opportunities for cross-border collaboration across South-east Asia. 

Selected semi-hosted international buyers will take part in a five-day pre-tour from July 24 to 28, visiting Perak’s tourism attractions, including Ipoh, Kuala Kangsar, the Lenggong Valley and the Royal Belum State Park. 

The programme is designed to provide buyers with first-hand destination experiences before participating in scheduled business meetings, enabling them to better promote Perak and Malaysia in their respective international markets. 

“Ipoh was chosen as the host city for MATTA Connect 2026 to showcase Perak’s rich tourism offerings while creating meaningful business opportunities for the industry,” said Ken Chong, organising chairman of MATTA Connect 2026. 

He said the event was designed as a long-term platform to strengthen Malaysia’s tourism industry beyond Visit Malaysia 2026, while creating lasting value for MATTA members in 2027 and beyond. 

MATTA Connect 2026 is supported by Tourism Perak, alongside destination partners Penang Global Tourism and the Macao Government Tourism Office (MGTO).

-TTG Asia.

Sesi Libat Urus Langkawi Perkukuh Kerjasama Industri Pelancongan Antara MOTAC, Kerajaan Negeri Kedah Dan Penggiat Industri

 

LANGKAWI, 21 Julai 2026 — Kementerian Pelancongan, Seni dan Budaya Malaysia (MOTAC) menerusi Tourism Malaysia hari ini menganjurkan Sesi Libat Urus Bersama Penggiat Industri Pelancongan di Aloft by Marriott, Langkawi. Program ini menghimpunkan Lembaga Pembangunan Langkawi (LADA), wakil agensi kerajaan, pengusaha hotel, pengendali produk pelancongan, persatuan pelancongan serta penggiat industri bagi memperkukuh kerjasama strategik dan menyelaras usaha pembangunan sektor pelancongan negara.

Program ini telah disempurnakan oleh YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya Malaysia, diiringi YBhg. Dato' Shaharuddin Abu Sohot, Ketua Setiausaha MOTAC, dan YBrs. Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia. Turut hadir YB Dato' Haji Mohd Salleh Saidin, Pengerusi Jawatankuasa Pelancongan, Kebudayaan dan Keusahawanan Negeri Kedah, serta YBhg. Datuk Seri Haji Iskandar bin Datuk Haji Mohd Kaus, Ketua Pegawai Eksekutif LADA. Kira-kira 200 penggiat industri pelancongan dari seluruh Pulau Langkawi turut mengambil bahagian dalam sesi tersebut.

Usaha ini mencerminkan komitmen berterusan MOTAC dalam memperkukuh hubungan antara sektor awam dan swasta bagi merancakkan pembangunan pelancongan negara. Kerjasama erat bersama-sama kerajaan negeri, pihak berkuasa tempatan (PBT) dan penggiat industri amat penting dalam memperkasakan promosi destinasi, meningkatkan kualiti produk pelancongan serta memastikan pemeliharaan aset pelancongan secara mampan. Sehubungan itu, sesi libat urus ini menjadi platform strategik untuk bertukar pandangan, mengenal pasti cabaran semasa serta merangka inisiatif baharu yang mampu meningkatkan daya saing Langkawi sebagai destinasi pelancongan bertaraf dunia.

-Tourism Malaysia.

MOTAC And Tourism Malaysia Support Castrol’s Ehailing Heroes Initiative For Visit Malaysia 2026

 

KUALA LUMPUR, 21 July 2026 - The Ministry of Tourism, Arts and Culture (MOTAC), through Tourism Malaysia, today supported the launch of Castrol Malaysia's eHailing Heroes programme, an initiative in collaboration with Persatuan Pengguna Pengangkutan Awam Malaysia (4PAM) that supports tourism readiness for Visit Malaysia 2026 (VM2026).

Officiated by YBrs. Encik Mohd Akbal Setia, Senior Director of Advertising and Digital, Tourism Malaysia and Head of Secretariat for Visit Malaysia 2026, the programme recognises the important role of e-hailing drivers in delivering safe, comfortable and reliable transportation for both domestic and international visitors.

Through this initiative, up to 3,000 e-hailing drivers in the Klang Valley will receive vehicle maintenance support, contributing to enhanced service quality and a more seamless visitor experience as Malaysia prepares to welcome travellers for VM2026.

-Tourism Malaysia.

Tourism Malaysia Partners With Brainchild Pictures For "Itam: A Sun Bear Story" Documentary Premiere

 

KUALA LUMPUR – Tourism Malaysia and Brainchild Pictures are proud to announce the Malaysian premiere of "ITAM: A Sun Bear Story", the nation's first feature-length wildlife documentary, ahead of its nationwide theatrical release on 23 July 2026. 

Produced by Brainchild Pictures, "ITAM: A Sun Bear Story" marks a significant milestone as the first Malaysian feature documentary to be released simultaneously in Bahasa Malaysia, English, and Mandarin. To ensure consistency and a unified emotional depth, all three versions are narrated by the renowned TV personality and host, Mr Baki Zainal, making the film highly accessible to audiences from diverse linguistic backgrounds. 

As one of the most biodiverse nations in the world, Malaysia is home to the Malayan Sun Bear, which is the smallest bear species globally and a significant symbol of the rich natural heritage of the country. The species has also been selected as a key icon for the Visit Malaysia 2026 (VM2026) campaign through its official mascots, Wira and Manja, perfectly reflecting Malaysia's identity as a vibrant, welcoming, and environmentally conscious destination. 

Filmed across the spectacular pristine rainforests of Sabah, the documentary follows the inspiring journey of Itam, a rescued sun bear, from her initial rehabilitation at the Bornean Sun Bear Conservation Centre (BSBCC) to her eventual return to the wild. Through stunning cinematography and heartfelt storytelling, the documentary offers audiences a rare glimpse into one of the world's least-studied bear species and the dedicated conservation efforts that give these animals a second chance at life. 

The film prominently showcases some of Malaysia's most remarkable natural landscapes and eco-tourism sites, including the BSBCC in Sepilok and the Tabin Wildlife Reserve. Highlighting these locations reinforces Sabah's position as one of the world's premier destinations for wildlife conservation and nature-based tourism. 

The nationwide theatrical release follows a series of exclusive gala premieres held across Kuala Lumpur, Penang, Johor Bahru, and Kota Kinabalu. These events bring together government leaders, conservationists, filmmakers, tourism stakeholders, educators, and members of the public to celebrate a landmark achievement for both Malaysian cinema and wildlife conservation. 

Beyond its entertainment value, "ITAM: A Sun Bear Story" aims to inspire greater public appreciation for biodiversity, environmental stewardship, and responsible tourism practices. The film effectively demonstrates how compelling storytelling can foster deeper connections between people and nature while encouraging active support for conservation efforts that safeguard Malaysia's unique wildlife. 

Tourism Malaysia continues to welcome strategic initiatives that showcase the nation's diverse tourism offerings through meaningful stories and shared experiences. In line with VM2026 campaign, "ITAM: A Sun Bear Story" is set to further strengthen Malaysia's global reputation as a premium destination where visitors can experience not only breathtaking landscapes and a rich cultural heritage, but also globally significant conservation work. 

This strategic promotional push aligns seamlessly with the exceptional upward trajectory of the national tourism sector. Throughout 2025, Malaysia recorded 42.2 million international visitor arrivals, representing an increase of 11.2 per cent compared to the 38.0 million arrivals captured in 2024. This robust growth has successfully extended into the current year, with Malaysia recording 17.5 million visitor arrivals from January until May 2026, marking a 3.4 per cent growth compared to the 16.9 million arrivals recorded during the corresponding period last year.

-Tourism Malaysia.

Rancang Percutian Anda di MAH Domestic Tourism Fair 2026!

 

Jom kunjungi reruai Tourism Malaysia di MAH Domestic Tourism Fair 2026 dan nikmati pelbagai pengalaman menarik yang menanti anda!

Terokai promosi eksklusif hotel dan resort, pakej percutian istimewa, aktiviti mesra keluarga serta peluang memenangi hadiah menarik sepanjang pameran berlangsung.

Tarikh: 24 – 26 Julai 2026

Masa: 11.00 pagi – 9.00 malam

Lokasi: Sunway Velocity Mall, Kuala Lumpur

Jangan lupa singgah dan sertai pelbagai aktiviti menarik seperti:

> “Meet & Greet” bersama Wira & Manja,

> “Follow, Spin & Win”,

> kuiz pelancongan di pentas utama

> Dan berpeluang memenangi hadiah menarik!

Ajak keluarga dan rakan-rakan, jom meriahkan MAH Domestic Tourism Fair 2026! Jumpa anda di sana!

-Tourism Malaysia.

Tourism Malaysia Strengthens Presence In Turkmenistan With Destination Seminar In Ashgabat

 

Guest of Honour (from Left): Mr. Agamydrove Akynyyaz Agajumayevich, Head of Tourism Department, Ministry Culture of Turkmenistan, Ms. Yazmalina Yaacob, First Secretary, Embassy of Malaysia Turkmenistan, Ms. Gulshat Yazyevna, Deputy Head of Ministry of Culture Turkmenistan and Mr. Nor Shazly Azmi, Director of Tourism Malaysia Almaty.

ASHGABAT — Tourism Malaysia has reinforced its commitment to the Turkmen market by hosting its first dedicated industry engagement programme in Ashgabat, marking another important milestone in expanding Malaysia's presence across Central Asia and supporting the Visit Malaysia 2026 (VM2026) campaign. 

Organised with the support of the Embassy of Malaysia in Turkmenistan and the Ministry of Foreign Affairs of Turkmenistan, the programme brought together representatives from government agencies, airlines, travel companies, and the media to explore opportunities for expanding tourism exchanges between the two countries. 

The initiative comes shortly after the official visit of The Right Honourable Dato' Seri Anwar Ibrahim, Prime Minister of Malaysia, to Turkmenistan, during which both countries reaffirmed their commitment to strengthening bilateral cooperation across a number of strategic sectors. Building on this positive momentum, Tourism Malaysia continues to deepen its engagement with government institutions and key travel industry players to unlock new opportunities for strategic tourism partnerships and collaboration. 

Speaking at the event, Mr Nor Shazly Azmi, Director of the Tourism Malaysia Almaty Office, highlighted the growing importance of Turkmenistan within Tourism Malaysia's regional strategy. 

"Turkmenistan is an emerging market with strong long-term potential for Malaysia. The combination of direct air connectivity, close bilateral relations, and increasing interest in international travel creates a solid foundation for future growth. We are committed to working closely with our partners in Turkmenistan to build destination awareness, broaden industry partnerships, and encourage more travellers to choose Malaysia." 

As one of the world's leading Muslim-friendly destinations, Malaysia offers travellers from Turkmenistan a welcoming environment, extensive halal facilities, a rich Islamic heritage, and a diverse range of tourism experiences. These strengths are set to play an essential role in driving momentum and attracting more visitors in conjunction with the VM2026 campaign. 

Malaysia continues to see encouraging interest from the Turkmen market. In 2025, Malaysia welcomed 10,751 visitors from Turkmenistan, representing a 42.5 per cent increase compared to the 7,545 arrivals in the previous year. By recording 3,482 visitor arrivals as of May 2026, the nation continues to demonstrate the strong, long-term potential of this market. Furthermore, the direct air connectivity between Ashgabat and Kuala Lumpur remains a vital catalyst for tourism development, making travel significantly more accessible while creating new opportunities for leisure, business, and educational exchanges. 

The industry engagement programme also served as an excellent platform to enhance relationships with local travel trade partners, explore new collaborative initiatives, and share the latest developments in Malaysia's tourism offerings. Tourism Malaysia will continue to expand and implement its targeted promotional activities in Turkmenistan as part of its ongoing strategic efforts to drive international visitor arrivals from across the Central Asian region.

-Tourism Malaysia.

Johor Loop Rally 2026 Merentasi Keindahan Dan Keunikan Johor

 

JOHOR, 18 Julai 2026 – Ketua Pengarah Tourism Malaysia, YBrs. Encik Mohd Amirul Rizal Abdul Rahim telah hadir mewakili YB Menteri Pelancongan, Seni dan Budaya ke Majlis Penutupan Johor Loop Rally 2026 yang berlangsung di Reef Seafood Restaurant, Iskandar Puteri.

Dianjurkan oleh Harley Owners Group Johor Bahru, Johor Loop Rally 2026 yang berlangsung dari 17 hingga 19 Julai 2026 telah menghimpunkan seramai 180 penunggang motosikal dari Malaysia dan Singapura dalam sebuah perjalanan bermotosikal yang melalui laluan Johor Bahru – Kluang – Mersing – Desaru – Johor Bahru.

Penganjuran Johor Loop Rally 2026 menjadi platform yang menghimpunkan peserta, rakan strategik dan komuniti sukan permotoran dalam meraikan semangat kesukanan serta persahabatan. Program ini turut membuka peluang mempromosikan keindahan destinasi pelancongan Johor, termasuk keunikan alam semula jadi, kepelbagaian budaya dan hospitaliti negeri tersebut kepada peserta tempatan serta antarabangsa.

Tourism Malaysia menyokong usaha memperkasa pelancongan berasaskan sukan melalui penganjuran program seperti ini yang berupaya menarik minat pelancong untuk meneroka destinasi Malaysia, di samping memperkukuh kedudukan negara sebagai destinasi pilihan bagi acara bertaraf dunia.

-Tourism Malaysia.

Malaysia International Travel Mart (MITM) 2026 Sutera Mall Johor

 

Tourism Malaysia Wilayah Selatan menyertai pameran MITM 2026 Johor pada 17-19 Julai 2026.

Pempamer seramai 9 Penggiat Industri termasuklah DFF Travel and Tours, Flywind Travel & Tours, Go Multi Travel and Tours, De SR Travel and Tours, Haniff Travel and Tours, Labis Sunrise Resort, Lotus Desaru  Resort, Ghost Museum dan Indoor theme park Kids Republic telah menyertai astaka Tourism Malaysia.

Pakej-pakej pelancongan domestik  yang dijual termasuklah Pakej ke Pulau-pulau Utama, Sabah, Desaru, Genting Cruise, Taman Negara Pahang, Train to Dabong Kelantan.

Selain itu, Labis Sunrise dan Lotus Desaru juga  mempromosikan harga pakej penginapan yang menarik dan berbaloi.

Diskaun sehingga 30% ditawarkan mengikut terma dan syarat pempamer.

Pelbagai aktiviti menarik disediakan termasuklah Meet and Greet Wira dan Manja, kuiz pelancongan dan hadiah misteri kepada pembeli yang bertuah.

-Tourism Malaysia.

MAH Tourism Fair @ Sunway Velocity Mall, Kuala Lumpur ( 24 ~ 26 July 2026 )

 

Biggest Hotel Fair & Holiday Sale is Here!

Looking for your next Cuti-Cuti Malaysia getaway? This is the one event you don’t want to miss!

For 3 DAYS ONLY, enjoy exclusive travel offers, unbeatable hotel promotions, exciting giveaways and fun activities for the whole family.

Date: 24 - 26 July 2026 (Friday - Sunday)

Time: 11.00 AM - 9.00 PM

Venue: Main Atrium, Sunway Velocity Mall, Kuala Lumpur

FREE ENTRY

Here’s what awaits you:

> Exclusive hotel & resort deals

> Holiday packages at special fair prices

> RM100,000 worth of prizes & giveaways

> FREE Massage Sessions

> Live performances

> Family-friendly activities

> Exclusive promotions with SPayLater

Whether you’re planning a romantic escape, family holiday, beach retreat or weekend staycation, you’ll find amazing deals all under one roof.

REGISTER • VISIT • WIN

Register now: www.mahfair.my

Tag your travel buddy and make plans to visit together!

-MAH Tourism Fair.