KUALA LUMPUR — Tourism Malaysia, together with Stesen, Keretapi Tanah Melayu Berhad (KTMB) and Oriental Kopi, officially launched “Kopi Malaysia, Kini Dalam Tren” today, a collaboration that brings the familiar taste of Malaysian coffee into the railway travel experience in conjunction with Visit Malaysia 2026–2027 (VM2026–2027).
Passengers commuting on the ETS network will be introduced to Oriental Kopi’s signature Malaysian coffee experiences, allowing domestic and international travellers to enjoy a taste closely connected to Malaysia’s everyday food culture while making their journeys across the country. More than a beverage enjoyed along the way, Malaysian coffee is part of the familiar rhythm of daily life. From the kopitiam table to journeys between cities and states, coffee has long been part of simple everyday moments that bring people together.
With ETS connecting destinations across Malaysia, the collaboration creates a natural meeting point between travel and local flavour, letting passengers enjoy a familiar Malaysian taste as part of their journey. For international visitors, it offers another way to discover Malaysia through its food culture. For Malaysians, it brings a familiar everyday flavour into the railway journey, accompanying them as they travel from one destination to another.
Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, noted, “Tourism Malaysia welcomes ‘Kopi Malaysia, Kini Dalam Tren’ as a meaningful initiative that brings Malaysian culture closer to travellers through an everyday experience that is familiar, accessible and distinctly local. Discovering Malaysia goes beyond the places visitors see. It is also about the flavours they encounter along the way. By introducing Malaysian coffee into the ETS journey, travellers can experience the country through its food culture. As we advance the tourism agenda under Visit Malaysia 2026–2027, this initiative allows us to continue highlighting culinary offerings that have long been part of Malaysians’ daily life, including coffee, thereby embodying the very idea of Malaysia, Beautifully Yours.”
Dato’ Calvin Chan, Managing Director of Oriental Kopi, said, “When people visit Malaysia, we hope they experience the country holistically, through sights and flavours that define Malaysia. Coffee is one of those familiar everyday tastes. Oriental Kopi has always been about sharing the Malaysian taste. It may begin with a simple cup of coffee, but behind it is a story of our local culture and the flavours we hope more people will experience and remember. Through this collaboration, we are bringing that experience into the railway journey. Whether you are a Malaysian travelling home or a visitor discovering the country, a taste of Malaysia can be with you.”
Datuk Azlan Shah Al Bakri, Group Chief Executive Officer of KTMB, said: “At KTMB, we believe that a great railway journey is not only about getting passengers to their destinations, but also about the experience we create along the way. Our collaboration with Oriental Kopi reflects our commitment to continuously enhancing the ETS travel experience by introducing more local offerings that add value to our domestic and international passengers’ journeys during Visit Malaysia 2026–2027. We hope this collaboration will make every journey more enjoyable and memorable while encouraging more people to choose rail as their preferred mode of transport.”
Malaysia’s food culture remains one of the most immediate and memorable ways for visitors to experience the country. This segment is one of the country’s main tourism attractions, yielding 32.3 million international visitors between January and September 2026, as well as 151.6 million domestic visitors in the first half of the same year. “Kopi Malaysia, Kini Dalam Tren” brings this experience into public transport, turning part of the railway journey into an opportunity to discover a familiar local flavour.
For visitors to Malaysia, experiencing local food and drink is an important part of understanding the destination. Everyone gets an easy, welcoming introduction to a flavour that forms part of Malaysians’ everyday life. For locals, Malaysian coffee becomes a familiar companion along the journey, making every trip more memorable, whether travelling for work, returning home, visiting family or exploring another state.
This collaboration enables Tourism Malaysia, alongside Stesen, KTMB
and Oriental Kopi to bring together connectivity, local culture and Malaysian
flavours to create surreal experiences during VM2026–2027. The launch of “Kopi
Malaysia, Kini Dalam Tren” marks another step in bringing Malaysian food
culture closer to people wherever their journey takes them. Experiencing
Malaysia can begin with something as simple and comforting as a cup of coffee.
-Tourism Malaysia.
