Setinggi-tinggi tahniah diucapkan kepada seluruh warga kerja Tourism
Malaysia yang menerima pengiktirafan atas dedikasi, komitmen dan khidmat bakti
yang telah dicurahkan.
Semoga penghargaan ini menjadi inspirasi untuk terus memberikan
perkhidmatan terbaik serta menyumbang kepada kecemerlangan Tourism Malaysia dan
industri pelancongan negara.
-Tourism Malaysia.
KUALA LUMPUR, 11 November 2026 | Tourism Malaysia participated in
the Next Gen Hospitality, Digital Marketing & AI programme organised by
Trinidad Hospitality at Trigo Hotel Kuala Lumpur, bringing together industry
leaders, hospitality professionals and technology experts to explore the latest
developments in digital marketing, artificial intelligence (AI) and smart
hospitality solutions.
The opening speech was delivered by YBrs Mr Mohd Akbal Setia, Deputy
Director General (Promotions) of Tourism Malaysia and Head of Secretariat
VM2026-2027, highlighting the importance of digital innovation in shaping the
future of the hospitality industry.
The programme also featured presentations and panel discussions
covering AI-driven innovation, data analytics, revenue management and
sustainable tourism, offering insights into how technology can enhance
hospitality experiences and support industry growth.
-Tourism Malaysia.
PULAU PINANG — Tourism Malaysia Sabah telah menganjurkan program
lawatan bertemakan “Mansau-Ansau VM2026” yang berlangsung dari 29 Oktober
hingga 3 November 2026 di Pulau Pinang dan Perak. Program ini bertujuan
mempromosikan wilayah utara Semenanjung Malaysia sebagai salah satu destinasi
pelancongan domestik yang menawarkan pelbagai produk dan pengalaman pelancongan
sempena Kempen Melawat Malaysia 2026–2027 (VM2026–2027).
Berasal daripada bahasa Kadazan Dusun “Mansau-Ansau” yang bermaksud
“jalan-jalan berjaya menghimpunkan seramai enam peserta terdiri daripada wakil
media tempatan dan pempengaruh media sosial dari Sabah. Program ini dilihat
mampu mencetuskan potensi besar dalam menarik pelawat dari Sabah yang ingin
menikmati pelbagai pengalaman percutian, sama
ada bersama keluarga, rakan-rakan mahupun secara bersendirian.
Mansau-Ansau VM2026 memberi peluang kepada peserta untuk menerokai
tarikan pelancongan ikonik di Pulau Pinang dan Perak. Antara lokasi yang
dikunjungi di Pulau Pinang termasuk George Town Heritage Walk & Street
Arts, Chew Jetty, Penang Peranakan Mansion, Penang War Museum, The TOP Komtar,
Entopia by Penang Butterfly Farm, The Habitat Penang Hill dan Gurney Plaza,
manakala di Perak pula termasuk Kellie’s Castle, Galeri Rumah Lat, Tanjung
Tualang Tin Dredge No. 5, Birch Memorial Clock Tower dan Geopark Lembah Kinta.
-Tourism Malaysia.
PETALING JAYA — Tourism Malaysia has reaffirmed its excellence in
public sector governance and accountability after clinching the prestigious
Corporate Member Crystal Jubilee Award (Category 2) at the Institute of
Internal Auditors Malaysia (IAM) Graduation & Corporate Award Ceremony
2026, held today at the Sheraton Hotel Petaling Jaya.
The award recognises Tourism Malaysia's longstanding commitment to
advancing the national tourism agenda while continuing to champion
transparency, integrity, and effective internal control practices within the
agency. As the institute's corporate member for more than 15 years, Tourism
Malaysia continues to support the institute and its initiatives to uphold
professional standards and best practices in internal auditing.
Accepting the award on behalf of Tourism Malaysia was Mr Wizani
Rosmin, Deputy Director General (Planning). This award further reinforces
public and industry partners' confidence in the agency's role and
responsibility in supporting and facilitating the sustainable growth and
development of Malaysia's tourism industry, in conjunction with the ongoing
Visit Malaysia 2026-2027 (VM2026-2027) campaign.
-Tourism Malaysia.
CHINESE TAIPEI — Tourism Malaysia is strengthening its presence in
Chinese Taipei through its participation in the Taiwan International Travel
Fair (ITF) 2026, taking place from 6 to 9 November 2026. The participation
forms part of the ongoing promotional efforts under the Visit Malaysia
2026–2027 campaign to enhance the country’s visibility as a preferred travel
destination, encouraging more Chinese Taipei travellers to visit Malaysia.
The launching of ITF 2026 has been officiated by Mr. Lai Ching-te,
the President of Taiwan and has been attended by Mr. Hafiz Hazin, Director of Tourism Malaysia
Taipei; Ms. Tay Shu Lan, Senior Deputy Chief Executive Officer of Sabah Tourism
Board; Ms. Catherine Huong, Senior Marketing Manager (North Asia) Sarawak
Tourism Board; as well as representatives from Malaysia Airlines, AirAsia and
participating travel agencies.
The pavilion, themed ‘Surreal Experiences’, showcases the country’s
diverse tourism offerings, encompassing its rich cultural heritage, natural
attractions, distinctive culinary experiences and modern tourism products.
-Tourism Malaysia.
SABAH, 10 November 2026 – The Deputy Minister of Tourism, Arts and
Culture, YB Tuan Chiew Choon Man, led a delegation from the Ministry of
Tourism, Arts and Culture (MOTAC) for a courtesy call to the Chief Minister of
Sabah.
The delegation included the Director General of Tourism Malaysia,
Mr. Mohd Amirul Rizal Abdul Rahim, alongside senior officials from MOTAC.
The courtesy call aimed to strengthen strategic cooperation between
MOTAC and the Sabah State Government in advancing Sabah's tourism sector. The
engagement also provided an opportunity to discuss key tourism-related matters,
including industry development, tourism infrastructure, promotional initiatives
and future opportunities for collaboration.
This engagement reflects the continued commitment to fostering
closer cooperation in supporting the sustainable growth and development of
Sabah's tourism industry.
-Tourism Malaysia.
KUALA LUMPUR — Tourism Malaysia, together with Stesen, Keretapi Tanah Melayu Berhad (KTMB) and Oriental Kopi, officially launched “Kopi Malaysia, Kini Dalam Tren” today, a collaboration that brings the familiar taste of Malaysian coffee into the railway travel experience in conjunction with Visit Malaysia 2026–2027 (VM2026–2027).
Passengers commuting on the ETS network will be introduced to Oriental Kopi’s signature Malaysian coffee experiences, allowing domestic and international travellers to enjoy a taste closely connected to Malaysia’s everyday food culture while making their journeys across the country. More than a beverage enjoyed along the way, Malaysian coffee is part of the familiar rhythm of daily life. From the kopitiam table to journeys between cities and states, coffee has long been part of simple everyday moments that bring people together.
With ETS connecting destinations across Malaysia, the collaboration creates a natural meeting point between travel and local flavour, letting passengers enjoy a familiar Malaysian taste as part of their journey. For international visitors, it offers another way to discover Malaysia through its food culture. For Malaysians, it brings a familiar everyday flavour into the railway journey, accompanying them as they travel from one destination to another.
Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, noted, “Tourism Malaysia welcomes ‘Kopi Malaysia, Kini Dalam Tren’ as a meaningful initiative that brings Malaysian culture closer to travellers through an everyday experience that is familiar, accessible and distinctly local. Discovering Malaysia goes beyond the places visitors see. It is also about the flavours they encounter along the way. By introducing Malaysian coffee into the ETS journey, travellers can experience the country through its food culture. As we advance the tourism agenda under Visit Malaysia 2026–2027, this initiative allows us to continue highlighting culinary offerings that have long been part of Malaysians’ daily life, including coffee, thereby embodying the very idea of Malaysia, Beautifully Yours.”
Dato’ Calvin Chan, Managing Director of Oriental Kopi, said, “When people visit Malaysia, we hope they experience the country holistically, through sights and flavours that define Malaysia. Coffee is one of those familiar everyday tastes. Oriental Kopi has always been about sharing the Malaysian taste. It may begin with a simple cup of coffee, but behind it is a story of our local culture and the flavours we hope more people will experience and remember. Through this collaboration, we are bringing that experience into the railway journey. Whether you are a Malaysian travelling home or a visitor discovering the country, a taste of Malaysia can be with you.”
Datuk Azlan Shah Al Bakri, Group Chief Executive Officer of KTMB, said: “At KTMB, we believe that a great railway journey is not only about getting passengers to their destinations, but also about the experience we create along the way. Our collaboration with Oriental Kopi reflects our commitment to continuously enhancing the ETS travel experience by introducing more local offerings that add value to our domestic and international passengers’ journeys during Visit Malaysia 2026–2027. We hope this collaboration will make every journey more enjoyable and memorable while encouraging more people to choose rail as their preferred mode of transport.”
Malaysia’s food culture remains one of the most immediate and memorable ways for visitors to experience the country. This segment is one of the country’s main tourism attractions, yielding 32.3 million international visitors between January and September 2026, as well as 151.6 million domestic visitors in the first half of the same year. “Kopi Malaysia, Kini Dalam Tren” brings this experience into public transport, turning part of the railway journey into an opportunity to discover a familiar local flavour.
For visitors to Malaysia, experiencing local food and drink is an important part of understanding the destination. Everyone gets an easy, welcoming introduction to a flavour that forms part of Malaysians’ everyday life. For locals, Malaysian coffee becomes a familiar companion along the journey, making every trip more memorable, whether travelling for work, returning home, visiting family or exploring another state.
This collaboration enables Tourism Malaysia, alongside Stesen, KTMB
and Oriental Kopi to bring together connectivity, local culture and Malaysian
flavours to create surreal experiences during VM2026–2027. The launch of “Kopi
Malaysia, Kini Dalam Tren” marks another step in bringing Malaysian food
culture closer to people wherever their journey takes them. Experiencing
Malaysia can begin with something as simple and comforting as a cup of coffee.
-Tourism Malaysia.
SELANGOR, 5 November 2026 - Tourism Malaysia, in collaboration with
Penang Global Tourism (PGT), was honored to welcome the inaugural Rainbow Tours
Winter Charter Flight from Warsaw, Poland to Penang, marking another important
milestone in strengthening tourism connectivity between Poland and Malaysia.
The welcoming ceremony was attended by Mr. Mateusz Reszczyk, Consul
of the Republic of Poland in Kuala Lumpur; YBhg. Dato’ Seri Suppiah Manikam,
Honorary Consul of the Republic of Poland in Penang; Mr. Lee Thai Hung, Deputy
Director General (Promotion II) Tourism Malaysia, Mr. Ooi Chok Yan, Chief
Executive Officer of Penang Global Tourism, Vice Chairman of MAH Penang
Chapter, Deputy Chairman of MyBHA Penang, representatives from Ministry of
Tourism, Arts and Culture Penang Rainbow Tours; Malaysia Airports Holdings
Berhad (MAHB) and Media.
Operating once weekly from 5 November 2026 until 27 March 2027, the
charter service offers Polish travellers direct access to Penang and Malaysia,
further enhancing connectivity between both countries and supporting efforts to
drive international visitor arrivals. The inaugural flight reflects the growing
interest of the Polish market in Malaysia and demonstrates the strong
partnership between tourism stakeholders in expanding market access and
promoting Malaysia as a preferred holiday destination.
This initiative is expected to contribute positively towards the
objectives of Visit Malaysia 2026/2027, while reinforcing Penang’s position as
one of Malaysia’s leading tourism gateways for European visitors.
-Tourism Malaysia.
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-Cruise Tasik Putrajaya.
KUALA
LUMPUR, November 3 2026 - YBrs. Mr Mohd Amirul Rizal Abdul Rahim, Director
General of Tourism Malaysia, held a meeting with Mr Steven Singh, President of
Navabharat Press Ltd, Mumbai, India, to explore opportunities for greater
collaboration and strengthen ties between Tourism Malaysia and media from
India.
During
the meeting, the Director General received an invitation to attend the
Navabharat International Business Excellence Summit 2026, scheduled to take
place in Kuala Lumpur on 28 November 2026. The summit is expected to be
attended by Shri Pankaj Bhoyar, Minister of State for Home Affairs, India,
alongside approximately 200 business owners from India.
The
engagement provides a valuable platform to strengthen bilateral business
networking, foster strategic partnerships and further position Malaysia as an
attractive destination for international business events, investment and
tourism.
Also
present at the meeting were Mr Solehuddin Ahmad, Deputy Director, and Mr
Zulhelmi Mohammed, Senior Assistant Director, International Promotion Division
(Asia/Africa), Tourism Malaysia.
-Tourism Malaysia.
Langkawi
is stepping up efforts to attract higher-spending tourists from the UK, which
was the island’s largest European source market in 2025, accounting for 128,226
hotel guests.
The
Langkawi Development Authority (LADA) has identified the UK as a priority
market as the island pursues its low-volume, high-value tourism strategy. The
approach focuses on attracting tourists with greater spending capacity, longer
stays and an interest in luxury, nature-based and experiential tourism, said
LADA tourism manager Waffa Wahida Zainol.
The
UK ranked third among Langkawi’s international source markets by number of
hotel guests, behind India (407,867) and China (166,405). Poland (62,371) and
France (61,140) were the next largest European markets.
Waffa
shared that visitors from the UK who stay longer could be encouraged to explore
a wider range of tourism products, generating greater economic benefits for the
island. Target segments include luxury travellers, honeymooners, couples,
retirees, adventure seekers and nature enthusiasts.
“Langkawi’s
positioning as a UNESCO Global Geopark, complemented by its luxury resorts,
pristine beaches, marine biodiversity, wellness offerings and rich local
culture, provides a compelling proposition for the UK market,” added Waffa.
To
strengthen its presence in the UK, LADA participated in Tourism Malaysia’s
roadshows in Manchester on October 28 and London on October 30. Waffa and LADA
corporate communications manager Lina Azlina met UK travel trade professionals
to introduce the island’s tourism offerings and explore opportunities for
industry partnerships.
The
roadshows brought together Malaysian tourism industry representatives and
European travel professionals for business-to-business meetings, presentations
and travel mart sessions. They provided opportunities for Malaysian tourism
businesses to connect with travel buyers and raise awareness of the country’s
destinations and experiences.
“The
UK market presents an important opportunity for Langkawi to connect with
travellers looking for destinations that offer more than a conventional beach
holiday,” Waffa said.
She
added that the aim was to raise awareness of Langkawi’s nature, culture and
tourism experiences among potential visitors while developing industry
relationships that could generate future demand.
The
roadshows also supported Malaysia’s wider tourism promotion efforts under the
Visit Malaysia 2026 campaign, which aims to introduce the country’s
destinations and experiences to international markets.
-TTG Asia.
Jom
meriahkan WITC Mart 2026!
Tarikh: 6 – 8 November 2026
Lokasi: Exhibition Hall, Tingkat 1, Sultan Ahmad
Shah International Convention Centre (SASICC), Kuantan, Pahang
Masa: 10.00 pagi – 6.00 petang
Masuk
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Sertai
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-Tourism Malaysia Wilayah Timur.
DHAKA
— Tourism Malaysia participate in the Bangladesh Travel & Tourism Fair
(BTTF) 2026, held from 29 to 31 October 2026 at the Bangladesh-China Friendship
Conference Centre (BCFCC), Dhaka. Tourism Malaysia’s participation serves as a
strategic move to amplify Malaysia’s presence in the Bangladesh market and
actively support the Visit Malaysia 2026–2027 (VM2026–2027) campaign.
The
14th edition of BTTF 2026 bring together more than 200 exhibitors, participants
from over 16 countries, 60,000 general visitors, 2,500 trade visitors, and more
than 250 international and regional buyers. The fair provides both
Business-to-Business (B2B) and Business-to-Consumer (B2C) opportunities for
Tourism Malaysia to engage directly with tourism industry players and potential
travellers.
Tourism
Malaysia’s participation showcase Malaysia’s diverse tourism offerings,
including culture and heritage, tropical beaches, nature and eco-tourism,
shopping, medical tourism, gastronomy, Meetings, Incentives, Conferences and
Exhibitions (MICE), and niche tourism products.
-Tourism Malaysia.
PULAU PINANG, 30 OKTOBER 2026
- Tourism Malaysia dengan kerjasama Suruhanjaya Pelabuhan Pulau Pinang (SPPP)
dan Penang Port Sdn. Bhd. (PPSB) menyambut ketibaan sulung kapal persiaran
Navigator of the Seas di Terminal Kapal Persiaran Swettenham (Swettenham Pier
Cruise Terminal – SPCT), Pulau Pinang.
Majlis sambutan tersebut dihadiri oleh YBhg. Dato’ Yeoh Soon Hin,
Timbalan Pengerusi Tourism Malaysia, bersama wakil daripada Suruhanjaya
Pelabuhan Pulau Pinang (SPPP) dan Penang Port Sdn. Bhd. (PPSB). Kapal persiaran
berkenaan membawa lebih 3,000 pelancong antarabangsa, dengan majoriti penumpang
terdiri daripada pelancong dari Singapura.
Kerjasama ini merupakan sebahagian daripada inisiatif strategik
Tourism Malaysia dalam memperkukuh industri pelancongan pelayaran negara serta
meningkatkan kedudukan dan keterlihatan Malaysia sebagai destinasi pelayaran
utama di rantau ini, khususnya bersempena dengan Kempen Visit Malaysia
2026-2027.
Penganjuran majlis sambutan ini juga diharap dapat memberikan
pengalaman ketibaan yang istimewa dan bermakna kepada para pelancong
antarabangsa, di samping memperkukuh imej Malaysia sebagai destinasi
pelancongan yang mesra, berkualiti dan berdaya saing di peringkat antarabangsa.
Bagi menyokong kelancaran dan menjayakan pelaksanaan majlis sambutan
tersebut, Tourism Malaysia telah berkolaborasi dengan Suruhanjaya Pelabuhan Pulau Pinang (SPPP) dan
Penang Port Sdn. Bhd. (PPSB) menerusi persembahan kebudayaan, cenderamata ,
bahan promosi pelancongan Malaysia serta penyertaan wakil Tourism Malaysia dan
pejabat Tourism Malaysia Wilayah Utara sepanjang majlis sambutan berkenaan.
Kerjasama ini diharapkan dapat menyerlahkan keunikan budaya dan daya tarikan
pelancongan negara kepada para pelancong yang berkunjung ke Pulau Pinang.
Kapal Pelayaran Antarabangsa Navigator of the Seas merupakan kapal
keempat dalam kelas Voyager kendalian Royal Caribbean. Kapal sepanjang 311
meter ini mempunyai kapasiti untuk menampung lebih 4,000 penumpang, dengan
sokongan kira-kira 1,215 orang kru serta dilengkapi sekitar 1,674 kabin.
Kehadiran Navigator of the Seas di Pulau Pinang mencerminkan peranan
strategik pelabuhan negara dalam rangkaian pelayaran antarabangsa serta potensi
segmen pelancongan kapal persiaran dalam menyumbang kepada ekonomi setempat.
Kunjungan lebih 3,000 pelancong antarabangsa ini berpotensi merancakkan
aktiviti dalam sektor pengangkutan, makanan dan minuman, peruncitan serta
perkhidmatan pelancongan, di samping menyerlahkan Pulau Pinang sebagai
destinasi yang menawarkan kepelbagaian warisan sejarah, budaya dan tarikan
pelancongan.
-Tourism Malaysia.
Selangor, 1 November 2026 – The official launch of Diwali Dhamaka
Fest 2026 took place at Jaya Shopping Centre, Petaling Jaya, marking a vibrant
celebration of North Indian culture, traditions and festive spirit. The
ceremony was officiated by YB Tuan Gobind Singh Deo.
The ceremony was attended by the Director General of Tourism
Malaysia, Mr. Mohd Amirul Rizal Abdul Rahim, alongside the Head of Secretariat
Visit Malaysia 2026-2027 & Deputy Director General (Promotion), Tourism
Malaysia, Mr. Mohd Akbal Setia.
Held from 30 October to 1 November 2026, Diwali Dhamaka Fest 2026
brings together an exciting showcase of North Indian culture through festive
shopping, traditional cuisine, cultural performances and live entertainment.
Visitors were treated to energetic Bhangra and Punjabi Giddha performances,
Bollywood music and a variety of festive activities.
The festival serves as a platform to celebrate Malaysia's rich
cultural diversity while promoting cultural appreciation, community engagement
and the country's unique multicultural heritage as a key attraction for both
domestic and international visitors.
-Tourism Malaysia.
JOHOR, 30 OCTOBER 2026 - YBrs. Puan Zuraini Abdul Ghani, Director of
Package Development, represented Tourism Malaysia on behalf of the Director
General of Tourism Malaysia at the Gala Dinner and Awards Presentation of the
World Amateur Golfers Championship (WAGC) World Final 2026, held at Desaru
Coast, Johor.
The 31st edition of the championship, held from 23 to 31 October
2026, brought together 620 golfers and delegates from 48 countries. The
nine-day event featured a five-round championship format involving 90 holes of
competition across five golf courses at three renowned golf destinations,
namely The Els Club Desaru Coast (Ocean and Valley), Forest City Golf Resort
(Legacy and Classic), and Tanjung Puteri Golf Resort (Plantation).
The Gala Dinner and Awards Presentation was attended by several
distinguished guests, including YBhg. Tan Sri Asmat Kamaludin, Chairman of
Perodua; YBhg. Dato’ Nils Goran Nordh, Chairman and CEO of WAGC Ltd; Mr. Isac
Saminathan, President of WAGC; Col. Mohd Jamal Salleh, President of the Johor
Golf Tourism Association (JGTA); Mr. Johan Tumba, Vice President of WAGC; YBrs.
Encik Mohammad Nazrul Abd Rahim, Director of Tourism Johor; and YBrs. Encik
Izrin Hashim, CEO of Desaru Development Holdings One Sdn. Bhd. (Desaru Coast).
The championship served as an international platform to showcase
Johor’s world-class golf facilities, hospitality and diverse tourism offerings,
while supporting Tourism Malaysia’s efforts to position Malaysia as a premier
international golf tourism destination in conjunction with Visit Malaysia 2026
and Visit Johor 2026.
-Tourism Malaysia.
TOKYO — Tourism Malaysia is strengthening its promotional efforts in
Japan through Malaysia Fair 2026, taking place from 30 October to 1 November
2026 at Toyosu Park, Tokyo, alongside the Malaysia My Second Home (MM2H)
Seminar and Promotion Programme. Organised in conjunction with the Visit
Malaysia 2026–2027 (VM2026–2027) campaign, the initiative showcases Malaysia’s
diverse tourism offerings, investment opportunities and appeal as a destination
for long-term residence, while strengthening tourism ties between Malaysia and
Japan.
The opening ceremony, held on 31 October 2026, was officiated by His
Excellency Dato’ Ahmad Rozian Abd Ghani, the Ambassador of Malaysia to Japan.
This function featured a Malaysian cultural dance performance, followed by a
video presentation highlighting VM2026–2027 and a tour of the exhibition
booths.
With an expected attendance of 65,000 visitors, Malaysia Fair 2026
serves as a valuable platform to introduce Malaysia to Japanese consumers
through destination promotion, industry engagement and immersive cultural
experiences. The event also brought together Malaysian tourism industry
stakeholders, state tourism agencies, government bodies and international
travel and aviation companies to boost awareness of Malaysia and encourage
repeat and future travel among visitors from Japan.
-Tourism Malaysia.
KUALA LUMPUR — Tourism Malaysia today hosted a Meet & Greet session at IRAMA Dining Kuala Lumpur for 19 international media representatives and Key Opinion Leaders (KOLs) participating in its Mega Familiarisation (Mega Fam) Programme in conjunction with PETRONAS Grand Prix of Malaysia (MotoGP 2026).
Taking place from 29 October to 2 November 2026, the five-day programme brings together delegates from China, India, the Philippines, Sri Lanka, Indonesia and Thailand to experience Malaysia’s motorsports, cultural, heritage, gastronomy and lifestyle offerings. The initiative forms part of Tourism Malaysia’s efforts to strengthen international media engagement, expand destination visibility and support the Visit Malaysia 2026–2027 (VM2026–2027) campaign.
Mr. Mohd Akbal Setia, Deputy Director General (Promotions), Tourism Malaysia said, “The Mega Fam Programme is a strategic platform to strengthen Malaysia’s international visibility and support the objectives of Visit Malaysia 2026–2027. By bringing international media representatives and content creators to experience PETRONAS Grand Prix of Malaysia and Malaysia’s diverse tourism offerings, we aim to generate meaningful media coverage and inspire greater interest in Malaysia as a preferred travel destination.
“Hosting world-class motorsports events at the Sepang International Circuit (SIC) demonstrates Malaysia’s capability to stage major international sporting events while creating opportunities for tourism growth. By combining the excitement of PETRONAS Grand Prix of Malaysia with experiences across our cultural, heritage, gastronomy and lifestyle attractions, we can further strengthen Malaysia’s appeal as a sports tourism destination and encourage visitors to discover more of the country.”
A key highlight of the programme is the Night Track Tour at Sepang International Circuit (SIC), held as part of the strategic collaboration between Tourism Malaysia and SIC for PETRONAS Grand Prix of Malaysia (MotoGP 2026), offering participants a unique after-dark experience at the iconic motorsports venue. The itinerary also features visits to Kuala Lumpur City Gallery and Batu Caves, a shopping experience at The Exchange TRX, and a city tour aboard the KL Hop-On Hop-Off (HOHO) service.
Participants will also visit Thean Hou Temple, enjoy a Malaysian cultural dance performance at the Malaysia Tourism Centre (MATIC), and attend a product briefing and guided tour at KLDEX, featuring its durian museum. The programme further includes an interactive experience at Space & Time Cube Malaysia and a taste of traditional Nusantara cuisine at Tuai + Till Restaurant, Kimpton Naluria Hotel Kuala Lumpur.
The highlight of the programme will be the delegates’ attendance at the PETRONAS Grand Prix of Malaysia race on 1 November 2026. Their participation is expected to generate international media exposure for Malaysia’s motorsports scene while showcasing the country’s capability to host major sporting events and deliver diverse visitor experiences.
Malaysia’s tourism sector continues to demonstrate positive
momentum, recording 32.3 million international visitor arrivals from January to
September 2026, a 2.4 per cent increase from 31.5 million arrivals during the
same period in 2025. Against this backdrop, Tourism Malaysia continues to
strengthen its international promotional efforts through initiatives such as
the Mega Fam Programme, aiming to broaden media coverage, raise awareness of
Malaysia’s diverse tourism offerings and encourage more travellers to visit the
country in conjunction with Visit Malaysia 2026–2027 (VM2026–2027).
-Tourism Malaysia.
