RWMF 2026 gathers music legends in Santubong

 

KUCHING: The Rainforest World Music Festival (RWMF) 2026 kicks off at the Sarawak Cultural Village, Damai, Santubong, today, featuring three big names set to heat up the stage at Borneo's most prestigious music festival. 

Local music legend Datuk M. Nasir will open tonight's performance, followed by the world-famous funk and soul band The Commodores tomorrow before the international jazz-funk group Incognito closes the festival on Sunday. 

Sarawak's Minister of Tourism, Creative Industry and Performing Arts, Datuk Seri Abdul Karim Hamzah said the presence of these international artistes proves that RWMF continues to be a platform uniting music from various cultures and generations. 

"This year's lineup reflects RWMF's global spirit in celebrating the diversity of world music, while also strengthening its position as one of the most prestigious music festivals in the region," he said. 

RWMF was first introduced in 1998, inspired by Canadian musician Randy Raine-Reusch, who was fascinated by the unique ethnic music of Sarawak, particularly the sape melodies, after conducting research in the state in 1997. 

His deep interest in the traditional musical instruments of the Orang Ulu community motivated Randy to collaborate with the Sarawak Tourism Board (STB) to realise an international music festival. 

As an initial step, a group of Sarawak musicians was formed and sent to perform at the World Music Expo (WOMEX) in Marseille, France. 

With the help of Jayl Langub from the Sarawak Customs Council, famous sape players like Asang Lawai, Tegit Usat, Erang Lahang, and Uchau Bilong were brought together in the group before training with Randy in Kuching. 

Their performance at WOMEX received positive responses from agents, managers and European music festival directors, paving the way for the organisation of RWMF. 

In March 1998, STB approved funding for the festival, with the Sarawak Atelier Association acting as technical support, while Randy was appointed as the main consultant. 

The inaugural RWMF attracted about 300 visitors, but the festival quickly grew each year to become one of the most anticipated music events in Sarawak. 

Last year, RWMF managed to gather more than 30,000 visitors from around the world thanks to a mix of performances by local and international artistes. 

Over more than two decades, the RWMF stage has been graced by big names like Kitaro from Japan, Gipsy Kings featuring Tonino Baliardo, Earth, Wind & Fire Experience and Big Mountain. 

Datuk Zainal Abidin and internationally-renowned Sarawak-born singer Zee Avi are among the local artistes who have entertained fans at the festival. 

RWMF has also been an important stage for introducing the beauty of sape music to the world through performances by the likes of At Adau and Alena Murang.

-nst online.

Tourism Malaysia Brings The Flavours Of Malaysia To Singapore

 

SINGAPORE — In celebration of the highly anticipated Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia has officially partnered with Grand Copthorne Waterfront Hotel Singapore to present “Flavours of Malaysia”. Reflecting a unified national effort to promote the country's rich culinary traditions, Tourism Malaysia has fostered strong collaboration with the Sarawak Trade and Tourism Office Singapore and the Sabah Trade and Tourism Office Singapore, supported by the Malaysian High Commission in Singapore. 

Running from 1 June to 12 July 2026 at the hotel’s signature riverfront restaurant, Food Capital, this premier culinary event goes beyond standard buffet offerings. It features a distinctive ten-hands dining experience, bringing together five master chefs in a collaborative showcase of the unique and nuanced food landscapes of five major Malaysian states: Johor, Penang, Kuala Lumpur, Sabah, and Sarawak. 

"Food is a universal language that transcends borders, and there is no better way to capture the spirit of Malaysia than through our diverse regional culinary heritage. By collaborating closely with our partners at the Sabah and Sarawak Trade and Tourism Offices, this promotion stands as a true testament to our 'Malaysia Truly Asia' identity,” said Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. 

The "Flavours of Malaysia" initiative introduces an authentic, multi-layered culinary perspective of both Peninsular and East Malaysia. Diners will explore a tapestry of Malay, Chinese, and Indian influences alongside indigenous Bornean traditions, with dishes shaped by deeply personal family recipes and festive traditions. The esteemed culinary lineup includes: 

Chef Peter Pang – Royal-inspired flavours of Johor

Chef Andri bin Abdul Hadi – Contemporary urban classics from Kuala Lumpur

Chef Azhar bin Bah – Vibrant street food favourites from Penang

Chef Linn Yong – Indigenous and coastal flavours of Sabah

Chef Lesly Anak A'ik – Traditional heritage dishes from Sarawak

Designed to cater to a broad audience of local and international food enthusiasts, the buffet is halal-certified, offering an immersive culinary journey that highlights the stories, traditions, and cultural influences behind Malaysia’s iconic dishes. 

Event Details

Promotion: Flavours of Malaysia

Dates: 1 June – 12 July 2026

Venue: Food Capital & The Lobby Lounge, Grand Copthorne Waterfront Hotel, Singapore 

Buffet Pricing 

Lunch (Monday–Saturday): SGD72++ per adult | SGD36++ per child

Dinner (Sunday–Thursday): SGD106++ per adult | SGD53++ per child

Dinner (Friday–Saturday): SGD116++ per adult | SGD58++ per child

Children aged five and below dine free

Singapore is highly regarded as a key market for Malaysia’s tourism industry. A total of 1.7 million visitors were recorded in April 2026, marking a 7.4 per cent increase compared to 1.6 million visitors during the same month last year. This further solidifies Malaysia’s identity as a leading destination for authentic and diverse culinary experiences, especially among gastronomy enthusiasts. 

As Tourism Malaysia continues to intensify promotional efforts leading up to VM2026, initiatives such as “Flavours of Malaysia” play a crucial role in strengthening destination awareness and inspiring travel through authentic cultural and gastronomic experiences. In turn, this further elevates Malaysia’s world-class gastronomy on the global stage.

-Tourism Malaysia.

Tourism Malaysia Receives ASEAN Master Class Award 2026 For International Tourism Promotion & Destination Excellence

 

PETALING JAYA — Tourism Malaysia has been honoured with the prestigious ASEAN Master Class Award 2026 under the category of International Tourism Promotion & Destination Excellence at the ASEAN Outstanding Business Award 2026, held at Sunway Resort Hotel, Petaling Jaya. 

The award recognises Tourism Malaysia’s outstanding contributions in strengthening Malaysia’s position as a leading tourism destination through innovative marketing strategies, international promotional initiatives and sustained efforts in enhancing the country's global tourism competitiveness. 

Organised by the ASEAN Retail-Chains & Franchise Federation (ARFF), the award celebrates organisations and individuals across the ASEAN region that have demonstrated excellence, innovation and impactful contributions to economic growth and sustainable development. 

The award was received on behalf of Tourism Malaysia by Mr. Wizani Rosmin, Senior Director of Management, covering the role of Deputy Director General (Planning). The recognition reflects Tourism Malaysia’s continued commitment to promoting Malaysia as a preferred destination for leisure, business, culture, gastronomy, nature and experiential travel. 

Through strategic partnerships with industry stakeholders, international trade engagement, targeted marketing campaigns and enhanced destination development efforts, Tourism Malaysia has successfully strengthened Malaysia’s tourism brand presence across key global markets. 

Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said: “This recognition is a testament to the collective efforts of Tourism Malaysia, our industry partners, state tourism organisations, airlines, travel trade partners and stakeholders who have continuously supported the growth and development of Malaysia’s tourism industry. 

“As we continue to drive the Visit Malaysia 2026 campaign, this award further strengthens our resolve to showcase Malaysia’s diverse tourism offerings, rich cultural heritage, world-class hospitality and unique experiences to the global market. We remain committed to enhancing Malaysia’s competitiveness as a preferred tourism destination while delivering sustainable and inclusive growth that benefits communities and businesses throughout the country.” 

The award comes at a significant juncture as Malaysia intensifies promotional efforts under Visit Malaysia 2026 (VM2026). Between January and May 2026, Malaysia recorded 17.5 million visitor arrivals, representing a 3.4 per cent increase compared to the same period in 2025. The ASEAN region remains the primary contributor to Malaysia’s tourist arrivals, accounting for 71.86 per cent of total inbound traffic.

-Tourism Malaysia.

Tourism Malaysia And KL Hop-On Hop-Off Launch Domestic Tourism Campaign In Support Of Visit Malaysia 2026

 

KUALA LUMPUR — Tourism Malaysia and Elang Wah Sdn. Bhd., the operator of the iconic KL Hop-On Hop-Off service, today launched the Tourism Malaysia Domestic Campaign on KL Hop-On Hop-Off buses as part of ongoing efforts to stimulate domestic travel and build momentum towards Visit Malaysia 2026 (VM2026).

The initiative reflects the continued commitment of both the public and private sectors in promoting domestic tourism, enhancing destination awareness and encouraging Malaysians to explore the diverse attractions and experiences available within the country.

The launch and flag-off ceremony, held at the KL Hop-On Hop-Off Kiosk at Plaza Sungei Wang, was officiated by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture.

The campaign aims to encourage both Malaysians and visitors to rediscover Kuala Lumpur through a convenient and immersive city sightseeing experience while supporting the broader objectives of VM2026.

-Tourism Malaysia.

Tourism Malaysia And Star Media Group Unveil Star Karnival Cuti-Cuti Malaysia 2026

 

PETALING JAYA — Tourism Malaysia in collaboration with Star Media Group Berhad (SMG), today launched Star Karnival Cuti-Cuti Malaysia 2026, a nationwide tourism initiative aimed at stimulating domestic travel, strengthening tourism industry participation, and showcasing Malaysia’s diverse tourism offerings in support of the Visit Malaysia 2026 (VM2026) campaign. 

Held at Menara Star, the launch ceremony brought together tourism stakeholders, industry players and media representatives, reflecting the importance of strategic public-private partnerships in driving tourism growth, enhancing destination awareness and generating greater travel demand across the country. 

Carrying the theme “Discover, Experience, Explore”, Star Karnival Cuti-Cuti Malaysia 2026 will tour six states, Pahang, Johor, Sabah, Penang, Selangor and Sarawak, and is expected to attract more than 200,000 visitors nationwide. The carnival serves as a platform to inspire Malaysians to explore the country's rich tourism experiences while providing industry players with opportunities to engage directly with consumers and promote their products and services. 

Visitors can look forward to destination showcases, exclusive travel promotions, tourism products and interactive experiences, as well as opportunities to engage directly with tourism operators and industry players. Bringing together state tourism organisations, hotels, resorts, attractions, airlines, travel agencies, adventure tourism operators, travel gear brands and tourism-related businesses under one roof, the carnival offers a convenient one-stop platform for travel planning and holiday purchases. 

The initiative also supports efforts to stimulate domestic tourism spending, enhance consumer engagement and strengthen industry readiness ahead of Visit Malaysia 2026. In support of the “Destinasi Indah, Harga Rahmah” initiative, visitors will also have access to attractive travel offers and value-for-money holiday packages that encourage Malaysians to explore destinations across the country. 

YB Tuan Chiew Choon Man, Deputy Minister of Tourism, Arts and Culture, expressed that tourism is a key contributor to the nation's economy and a catalyst for community development. Beyond generating economic opportunities, tourism strengthens connections between visitors and local communities while supporting the livelihoods of businesses, entrepreneurs and tourism operators across the country. 

“Every journey creates opportunities for homestay operators, tour guides, transport operators, e-hailing drivers, food vendors, handicraft entrepreneurs, and countless small businesses that form the backbone of our tourism sector. In this regard, Star Karnival Cuti-Cuti Malaysia 2026 plays an important role in supporting the objectives of VM2026. As part of the year's calendar of tourism events and promotional activities, the carnival provides a valuable platform for tourism stakeholders to engage directly with consumers, promote travel offerings and inspire greater exploration of destinations throughout Malaysia.” 

He added, “As VM2026 continues to gain momentum, every partnership, programme and tourism initiative contributes towards strengthening Malaysia's position as a preferred destination while encouraging Malaysians to take pride in and explore the treasures within our own country.” 

Star Media Group Chief Executive Officer, Mr. Chan Seng Fatt, said: "Star Karnival Cuti-Cuti Malaysia 2026 is designed to bring travellers and tourism businesses together through an engaging platform that makes travel discovery and holiday planning more accessible and convenient. Through this initiative, we aim to inspire greater travel participation while supporting the growth of Malaysia's tourism industry. 

"As a homegrown media organisation, Star Media Group is proud to collaborate with Tourism Malaysia in supporting the objectives of Visit Malaysia 2026. Leveraging our extensive media reach and platforms, we look forward to promoting Malaysia's unique destinations and encouraging more people to experience the country's rich tourism offerings.” 

The carnival is open to the public and will feature exclusive travel packages, accommodation promotions, attraction deals, destination experiences, holiday giveaways, travel planning opportunities and a variety of interactive tourism activities designed to inspire visitors' next travel adventure. 

The six-state Star Karnival Cuti-Cuti Malaysia 2026 series will be held according to the following schedule: 

Star Karnival Cuti-Cuti Malaysia Pahang

Date: 3 – 5 July 2026

Venue: East Coast Mall, Kuantan

Star Karnival Cuti-Cuti Malaysia Johor

Date: 31 July – 2 August 2026

Venue: Paradigm Mall, Johor Bahru

Star Karnival Cuti-Cuti Malaysia Sabah

Date: 14 – 16 August 2026

Venue: Imago Shopping Mall, Kota Kinabalu

Star Karnival Cuti-Cuti Malaysia Penang

Date: 24 – 27 September 2026

Venue: Sunway Carnival Mall, Penang

Star Karnival Cuti-Cuti Malaysia Selangor

Date: 23 – 25 October 2026

Venue: Sunway Pyramid (Orange Zone), Selangor

Star Karnival Cuti-Cuti Malaysia Sarawak

Date: 30 October – 1 November 2026

Venue: Plaza Merdeka, Kuching

As Malaysia prepares to welcome visitors under Visit Malaysia 2026, initiatives such as Star Karnival Cuti-Cuti Malaysia 2026 will continue to play an important role in stimulating travel demand, strengthening industry collaboration and promoting the diverse experiences that make Malaysia a preferred tourism destination.

-Tourism Malaysia.

Tourism Malaysia And De.Wan 1958 Launch The Soul Of Malaysia Culinary Campaign At The Exchange TRX For Visit Malaysia 2026

 

KUALA LUMPUR – Tourism Malaysia has officially launched the "Soul of Malaysia" culinary campaign at De.Wan 1958, The Exchange TRX, marking a significant strategic partnership to elevate the gastronomic profile of the nation.

This collaboration leverages the legendary culinary expertise of Chef Wan to showcase authentic heritage flavours, positioning local food culture as a key pillar of the overarching Visit Malaysia 2026 (VM2026) tourism experience.

The launch ceremony was attended by Mr. Wizani bin Rosmin, Senior Director, Management, Covering for Deputy Director General Planning, of Tourism Malaysia, alongside Chef Wan, co-founder of De.Wan 1958, and key industry stakeholders.

The presence of key officials from both the public and private sectors underscores the shared commitment of the tourism board and local culinary leaders to championing premium gastronomic retail as a major driver of national tourism consumption.

-Tourism Malaysia.

Johor to host world's largest amateur golf final in October

 

(From left) JGTA president Col (Rtd) Jamal Salleh, Perodua chairman Tan Sri Asmat Kamaludin, Johor Tourism director Nazrul Abd Rahim, WAGC president Isac Saminathan and Tourism Malaysia Southern Region director Maizatul Liza Mukhtar at the launch of the World Amateur Golfers Championship at the Johor Tourism Information Centre in Johor Bahru. - Pic from WAGC

KUALA LUMPUR: The 30th World Amateur Golfers Championship (WAGC) World Final will be held at Desaru Coast from Oct 23-31, drawing over 650 participants from 50 countries. 

Regarded as the world's largest amateur golf championship, the event returns to Johor for the second time and Malaysia for the fifth time. 

Matches will be played across three venues: The Els Club Desaru Coast, Forest City Golf Resort and Tanjung Puteri Golf Resort. 

The tournament was launched at the Johor Tourism Information Centre (JOTIC) on Tuesday, attended by representatives from Tourism Malaysia, Tourism Johor, the Johor Golf Tourism Association (JGTA), Delta World, Perodua and Desaru Coast. 

Founded by Swedish sporting legend Sven Tumba, the WAGC offers amateur golfers worldwide the opportunity to compete at an international level. 

New participating nations this year include Austria, Azerbaijan, Cyprus, El Salvador, Georgia, Ireland, Mauritius, Mexico, Monaco, Mongolia, Thailand and Ukraine. 

WAGC president Isac Saminathan said the championship has grown beyond sport. 

"The WAGC World Final is more than a golf tournament. It is a global platform that brings people, cultures and opportunities together through sport. We are delighted to return to Johor, a destination that offers outstanding golf facilities, exceptional hospitality and memorable visitor experiences," Saminathan said. 

JGTA president Col (R) Jamal Salleh said hosting the championship again reflects international confidence in the state. 

"With our diverse portfolio of championship golf courses, integrated resorts and strong industry collaboration, Johor is uniquely positioned to offer an exceptional experience for golfers and visitors alike," Jamal said.

-nst online.

74.7 juta pelawat domestik dorong pertumbuhan pelancongan pada suku pertama

 

KUALA LUMPUR: Sektor pelancongan domestik Malaysia terus mengekalkan momentum pertumbuhan pada suku pertama 2026 dengan jumlah pelawat domestik merekodkan 74.7 juta orang, meningkat 7.2 peratus tahun ke tahun, menurut Jabatan Perangkaan Malaysia (DOSM). 

Prestasi itu turut menyokong kepada pertumbuhan 0.9 peratus suku ke suku berbanding suku keempat 2025, mencerminkan kestabilan yang berterusan dalam permintaan perjalanan domestik. 

Pertumbuhan itu didorong oleh perjalanan semasa musim perayaan dan cuti umum sepanjang suku itu, khususnya Tahun Baharu Cina dan Aidilfitri, yang lazimnya merangsang aktiviti pelancongan domestik termasuk aktiviti mengunjungi saudara-mara serta percutian keluarga. 

Tempoh perayaan itu menyumbang kepada peningkatan pergerakan pelawat serta pengukuhan aktiviti pelancongan di seluruh negara.

"Perbelanjaan pelancongan domestik merekodkan RM34.0 bilion dengan pertumbuhan tahun ke tahun sebanyak 15.8 peratus, menunjukkan bukan hanya disumbangkan oleh peningkatan aktiviti perjalanan malahan pertambahan purata perbelanjaan setiap pelawat. 

"Secara suku ke suku, jumlah perbelanjaan meningkat 4.5 peratus, memberi petunjuk daya tahan berterusan dalam aktiviti ekonomi berkaitan pelancongan," jelas Ketua Perangkawan Malaysia, Datuk Seri Dr Mohd Uzir Mahidin dalam satu kenyataan.

DOSM berkata, prestasi positif itu turut disokong oleh pertumbuhan petunjuk utama, antaranya trafik lebuh raya yang meningkat 1.0 peratus, jualan runcit bahan api meningkat 8.0 peratus dan ketibaan penumpang udara domestik bertambah 9.6 peratus tahun ke tahun, mencerminkan peningkatan mobiliti serta permintaan perjalanan domestik. 

Sektor penginapan turut menunjukkan prestasi yang memberangsangkan apabila hasil sektor itu meningkat sebanyak 15.4 peratus, sejajar dengan peningkatan permintaan pelancongan. 

Kadar penghunian hotel bertaraf empat bintang dan tiga bintang masing-masing meningkat kepada 62.9 peratus (suku pertama 2025: 62.4 peratus) dan 70.4 peratus (suku pertama 2025: 69.3 peratus), mencerminkan kecenderungan yang semakin meningkat dalam kalangan pelancong terhadap pilihan penginapan bagi kategori pertengahan. 

Mengikut lokasi, kadar penghunian hotel di kawasan bandar meningkat kepada 64.1 peratus (suku pertama 2025: 61.8 peratus), manakala kawasan pesisir pantai merekodkan kadar penghunian sebanyak 59.9 peratus (suku pertama 2025: 59.3 peratus). 

Prestasi itu menunjukkan permintaan yang berterusan dan seimbang merentasi destinasi pelancongan utama negara. 

Secara keseluruhannya, pelancongan domestik kekal sebagai penyumbang penting kepada ekonomi Malaysia, disokong oleh peningkatan jumlah pelawat, perbelanjaan pelancongan serta aktiviti perjalanan sepanjang suku itu.

-berita harian online.

Penang crowned top Malaysian island, ranks 5th in Asia-Pacific

 

GEORGE TOWN: Penang has scored a major tourism victory after being crowned the fifth-best island in the Asia-Pacific region by internationally renowned travel magazine Travel + Leisure. 

In the publication's "Luxury Awards Asia Pacific 2026, Best Islands" list, the Pearl of the Orient also emerged as the highest-ranked island destination in Malaysia. 

Penang State Tourism and Creative Economy Executive Councillor Wong Hon Wai said the ranking is highly encouraging news and a profound source of pride for all Penangites. 

"Penang's ability to stand out among many world-renowned island destinations in the Asia-Pacific is certainly no coincidence. 

"The island is uniquely home to two separate Unesco-recognised attractions: the George Town World Heritage Site and the Penang Hill Biosphere Reserve," he posted on Facebook. 

He said that Penang is also blessed with world-famous local cuisine, lush landscapes, scenic coastal views, elegant heritage buildings, and vibrant festivals.

He added that Penang's warm, hospitable, inclusive, and diverse urban character has further cemented its regional appeal. 

"The state was not the only Malaysian destination to shine on the leaderboard. Langkawi secured the seventh spot, ensuring the country clinched two positions within the region's top ten island destinations," he said. 

Wong said that the dual ranking fully reflects the unique appeal and robust potential of Malaysia's island tourism on the regional stage. 

"This international recognition is not only a strong affirmation of Penang's tourism appeal, but also a great encouragement to our tourism players, hoteliers, cultural practitioners, food and beverage operators, transport providers, and all tourism frontliners who have worked tirelessly and contributed quietly over the years," he said. 

Topping the list for best islands is Koh Samui, Thailand, followed by Vietnam's Phu Quoc in second place and Indonesia's perennially popular Bali in third. 

The Philippines makes its first entry with Palawan securing the fourth spot, just ahead of Malaysia's highest-ranked destination, Penang, in fifth. 

The bottom half of the top ten are Thailand's Phuket in sixth, Malaysia's Langkawi in seventh, and the Philippines' Boracay in eighth, while Indonesia's Sumba and Thailand's Koh Chang capture the ninth and tenth positions respectively.

-nst online.

Sunway Hospitality joins Tourism Malaysia push for Visit Malaysia Year

 

Sunway Hospitality Group has signed a memorandum of understanding (MoU) with Tourism Malaysia to support the Visit Malaysia Year 2026-27 campaign and promote Malaysia in international tourism markets. 

Signed on June 15, 2026, the agreement will see the two organisations work together on marketing, trade engagement and destination promotion initiatives aimed at increasing visitor arrivals and strengthening Malaysia’s tourism profile globally. 

The partnership will include joint campaigns targeting travel trade partners, media and influencers, alongside support for familiarisation trips and hosted experiences. Sunway Hospitality Group will also participate in overseas sales missions and international trade events with Tourism Malaysia. 

To coincide with the agreement, Sunway Hospitality Group has launched a promotional campaign offering up to 30 per cent off room rates, complimentary room upgrades and double Discovery Dollars for GHA Discovery members. The offer is valid for bookings made until July 31, 2026, for stays through September 30, 2026. 

Castaldi said the partnership would support Visit Malaysia Year 2026-27 while aligning with Sunway’s broader sustainability objectives and long-term commitment to Malaysia’s tourism sector. 

Mohd Amirul Rizal added that the collaboration would combine Tourism Malaysia’s destination expertise with Sunway’s hospitality portfolio to expand the country’s reach among international travellers and support future tourism growth.

-TTG Asia.

JYY Group Launched its First National Gifting & Wellness Experiential Hub Opens at KLIA Terminal 2 in Malaysia

 

KUALA LUMPUR – Malaysia today marked a new milestone in tourism and nation branding with the official launch of MyTreasure – short for "Malaysia's Treasure" – JYY's first National Gifting & Wellness Experiential Hub at Kuala Lumpur International Airport Terminal 2 (KLIA Terminal 2). 

Developed by JYY Group in conjunction with Visit Malaysia Year 2026 (VM2026), MyTreasure was created with a mission to discover, celebrate and elevate Malaysia's hidden treasures by bringing together the nation's natural wellness products, local flavours, cultural experiences and homegrown stories in a single destination for global travellers. 

The grand opening ceremony was officiated by YBrs. Encik Mohd Amirul Rizal bin Abdul Rahim, Director General of Tourism Malaysia, who described the initiative as a meaningful platform to elevate Malaysia's unique offerings to the global stage. 

"Malaysia has many treasures, but our greatest challenge has always been how to present them to the world in a meaningful and memorable way. MyTreasure reflects the kind of public-private collaboration that will be critical to the success of Visit Malaysia 2026. While the Government provides the platform and direction, it is visionary Malaysian companies like JYY Group that help bring the Malaysia story to life. As such, I would like to congratulate JYY Group – I hope it becomes a symbol of how Malaysian brands can proudly represent our nation, our culture and our heritage to the world," said YBrs Encik Mohd Amirul Rizal bin Abdul Rahim. 

Alann Tan, Founder and Group CEO of JYY Group, shared: "After nearly two decades in the gifting industry, we realised something. Malaysia is rich in amazing products, traditions and stories. Yet many remain undiscovered by the world. That inspired us to create MyTreasure. Not simply as a retail store but as a treasure hunter for Malaysia. Travelling across the nation, searching for authentic local treasures, curating them and bringing them together in one place. So that every traveller can discover the very best of Malaysia before leaving our shores." 

Strategically located at KLIA Terminal 2, one of Malaysia's busiest international gateways serving millions of travellers annually, MyTreasure aims to redefine how visitors experience Malaysia before they return home. More than a retail destination, the experiential hub brings together wellness, culture, gastronomy and gifting under one roof, creating a curated showcase of Malaysia's most celebrated natural and cultural treasures. 

Discover Malaysia's Natural Treasures 

At the heart of MyTreasure is a carefully curated collection of products inspired by Malaysia's biodiversity, wellness heritage and local pride. Trigona Honey sourced from rainforests of East Malaysia, this rare and highly prized honey is celebrated for its natural antibacterial properties, rich nutritional profile and low-GI benefits. Often regarded as one of Malaysia's hidden wellness treasures, Trigona Honey has become increasingly sought after by consumers seeking natural and sustainable ways to support their daily wellbeing. 

JYNNS concentrated bird's nest harvested from the Gomantong Caves of Sabah and crafted using an exclusive 28-year heritage recipe and preparation process, this premium bird's nest is recognised as one of Malaysia's most prized wellness treasures, embodying the country's rich biodiversity, heritage and wellness legacy. 

Positioned as a new-generation national gifting symbol, MyTreasure seeks to offer travellers a more meaningful way to remember and share their Malaysian experience beyond conventional souvenirs. The experiential hub further reinforces its national-level positioning through its strategic collaboration with Tourism Malaysia, featuring official Visit Malaysia Year 2026 elements, including the campaign mascots Wira and Manja, across selected product packaging and displays. 

"A Taste of Malaysia" Cultural Experience 

Recognising that food is often one of the strongest memories travellers bring home, MyTreasure has introduced the “Taste of Malaysia” experience, inspired by the nation’s iconic flavours and diverse culinary heritage. 

Visitors can enjoy exclusive offerings such as Trigona Honey ice cream and specialty honey beverages, pandan cloud cake, and durian coffee. The experiential concept was designed to encourage travellers to sample and appreciate Malaysian flavours before selecting gifts to bring home. The flagship hub also features exclusive Malaysian-inspired merchandise and lifestyle accessories, further enriching the gifting experience and providing visitors with distinctive keepsakes that celebrate the country's culture and identity. 

JYNNS Trigona Honey Propolis Series Makes Official Debut 

In conjunction with the launch of MyTreasure, JYY Group also officially highlighted JYNNS Trigona Honey Propolis as part of its ongoing commitment to transforming Malaysia's natural wellness treasures into meaningful solutions for modern lifestyles. 

JYY Group has established a strategic partnership with Universiti Tunku Abdul Rahman (UTAR) to advance the scientific research, development and global recognition of Malaysian Trigona Honey. 

Recent studies conducted with UTAR demonstrated that JYNNS Trigona Honey Propolis Spray ranked among the top-performing products tested against Streptococcus pyogenes, a bacteria commonly associated with throat discomfort, while also showing strong antibacterial activity against E. coli and Salmonella Typhimurium. The findings further highlighted its antioxidant and anti-inflammatory properties, reinforcing the global potential of Malaysian Trigona Honey Propolis. 

Exclusive Rewards and Opening Promotions 

To celebrate the opening, MyTreasure is offering a series of exclusive promotions for travellers: 

> Shoppers who make any purchase at the MyTreasure outlet are eligible to purchase WCT Buddy Shopping e-Vouchers at 20% off under the Voucher Bonanza Sales Promotion, on a first-come first-served basis.

> Visitors get to redeem complimentary Trigona Honey Ice Cream by showing their boarding passes at MyTreasure KLIA2 outlet. (Promotion valid until 30 June 2026.)

> Special promotions on JYNNS Trigona Honey and Lo Hong Ka Concentrated Bird's Nest, including Buy 2 Free 3 promotions and discounts of up to 60%. (Promotion valid until 30 June 2026.)

> Customers can enjoy exclusive Buy 1 Free 1 promotions of selected MyTreasure products at all JYNNS outlets nationwide. (Promotion valid until 21 June 2026.)

As Malaysia prepares to welcome millions of visitors under Visit Malaysia Year 2026, MyTreasure aims to become a gateway for travellers to experience, remember and bring home the very best of Malaysia, transforming local treasures into global ambassadors for the nation.

-Tourism Malaysia.

Citrawarna 2026 Kembali Menyemarakkan Warna-Warni Warisan Malaysia

 

KUALA LUMPUR - Sambutan kebudayaan ikonik negara, Citrawarna 2026, bakal kembali memeriahkan Dataran Merdeka pada 24 hingga 26 Julai 2026, menghimpunkan persembahan budaya dari seluruh negara dalam satu pertunjukan penuh warna-warni yang menampilkan kepelbagaian tradisi, seni dan warisan Malaysia. 

Berlangsung sempena kempen Visit Malaysia 2026 (VM2026), edisi kali ini membawa tema “Ritma Warisan, Nadi Nusa dan Bangsa”, sekali gus mengangkat Kuala Lumpur sebagai pentas utama meraikan identiti dan kepelbagaian budaya Malaysia. 

Pengunjung bakal disajikan dengan empat segmen utama iaitu Citra Perarakan (Colours of Parade), Citra Rasa (Colours of Flavour), Citra Budaya (Colours of Culture) dan Citra Seni (Colours of Art), yang menawarkan pengalaman menyeluruh melalui persembahan kebudayaan, hidangan tradisi, pameran seni serta pelbagai aktiviti budaya interaktif. 

Sejak diperkenalkan pada tahun 1999, Citrawarna atau Colours of Malaysia telah menjadi platform penting dalam mempromosikan seni, budaya, warisan serta keindahan alam semula jadi Malaysia kepada dunia. 

Penganjuran Citrawarna 2026 oleh Tourism Malaysia dengan kerjasama Yes Travel & Holidays Sdn. Bhd. serta sokongan Dewan Bandaraya Kuala Lumpur dan Warisan Kuala Lumpur mencerminkan komitmen bersama dalam memperkukuh kedudukan Malaysia sebagai destinasi pelancongan budaya bertaraf dunia. Inisiatif ini turut menyokong pertumbuhan pelancongan inklusif, memperkasa komuniti tempatan, meningkatkan daya tahan industri serta memacu pembangunan ekonomi yang mampan. 

Citrawarna kekal sebagai salah satu produk pelancongan budaya utama Malaysia yang memainkan peranan penting dalam memupuk penghargaan lebih mendalam terhadap kepelbagaian identiti budaya negara, di samping mengeratkan perpaduan masyarakat dari seluruh pelosok tanah air. 

Sepanjang tiga hari penganjuran, sambutan ini akan digerakkan menerusi empat komponen utama yang menjadi nadi kepada Citrawarna 2026 seperti berikut: 

> Citra Perarakan (Colours of Parade) menampilkan perarakan budaya yang menakjubkan melalui gabungan muzik, tarian dan penceritaan oleh kontinjen dari seluruh Malaysia.

> Citra Rasa (Colours of Flavour) meraikan warisan kulinari Malaysia yang kaya dengan hidangan tradisional serta pengalaman gastronomi asli.

> Citra Budaya (Colours of Culture) akan mempamerkan persembahan tradisional, aktiviti bersifat kemasyarakatan dan ekspresi budaya yang mencerminkan kepelbagaian rakyat.

> Citra Seni (Colours of Art) akan mempamerkan kraf tangan tempatan dan demonstrasi seni secara langsung oleh penggiat industri kreatif tempatan.

Acara kemuncak Citrawarna 2026 ialah Citra Perarakan yang dijadualkan berlangsung pada 25 Julai 2026, menghimpunkan penghibur dari seluruh negara dalam satu persembahan besar yang menonjolkan elemen perpaduan, kreativiti dan identiti kebangsaan. Persembahan ini bakal mengubah Dataran Merdeka menjadi pentas penuh warna-warni yang meraikan kekayaan warisan budaya Malaysia melalui muzik, tarian dan penceritaan yang mempesonakan. 

Selain memperkukuh warisan budaya negara, Citrawarna 2026 juga dijangka memberi impak ekonomi yang positif melalui peningkatan kehadiran pelawat domestik dan antarabangsa. Kehadiran ini mampu membuka peluang ekonomi yang lebih luas kepada pengusaha hotel, pengendali pelancongan serta peniaga tempatan, sekali gus merangsang aktiviti ekonomi setempat. 

Bersempena penganjuran ini, Tourism Malaysia mengalu-alukan penyertaan hotel dan penginapan untuk menawarkan kadar bilik istimewa, pakej promosi serta tawaran menarik kepada pengunjung sepanjang acara berlangsung. Inisiatif ini bukan sahaja dapat memperkayakan pengalaman pelawat, malah berpotensi menggalakkan tempoh penginapan yang lebih lama serta meningkatkan limpahan ekonomi pelancongan di Kuala Lumpur. Pihak hotel dan rakan industri pelancongan yang berminat, boleh hubungi Cik Sinoretha Sining melalu e-mel sinoretha@tourism.gov.my atau melalui talian telefon +603-8891 8747. 

Orang ramai dijemput hadir bagi bersama-sama memeriahkan sambutan penuh warna-warni ini dan menjadi sebahagian daripada perayaan budaya, kreativiti dan perpaduan yang menjadi kebanggaan Malaysia. Maklumat lanjut mengenai pengisian program dan sorotan acara akan diumumkan dari semasa ke semasa.

-Tourism Malaysia.

FamTrip: “Refreshing Langkawi 99 Magical Island V3 – Gastronomy, Culture & Heritage” – Langkawi, Kedah

 

Tourism Malaysia melalui Pejabat Tourism Malaysia Wilayah Tengah telah menganjurkan program Refreshing Langkawi 99 Magical Island V3: Gastronomy, Culture & Heritage pada 15 hingga 18 Jun 2026 di Langkawi, Kedah.

Program ini bertujuan untuk mempromosikan produk pelancongan di Langkawi khususnya dalam segmen gastronomi, budaya, warisan dan ekopelancongan, selaras dengan usaha memperkukuhkan promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Sepanjang program, para peserta berpeluang menikmati pengalaman unik yang mengetengahkan keindahan alam semula jadi, budaya tempatan serta kepelbagaian produk pelancongan yang terdapat di Langkawi.

Antara lokasi dan aktiviti yang dilawati termasuk Dangau Langkawi, Rarebaqhang Studio di Kompleks Kraf Langkawi, Pak Long's Kelulut Honey Farm, Artcase Galleries Langkawi, Dataran Lang, Langkawi Fish Farm Restaurant, Island Hopping ke Pulau Dayang Bunting dan Pulau Beras Basah, Rumah Makan Jebat, aktiviti "Merewang" dan makan malam tradisional "Nostalgia Kampung Melayu" di Langkawi Country Lodge, SkyCab Cable Car & Eagle Nest Skywalk, Crab Farm, Kubang Badak Biogeotrail serta eksplorasi kuih tradisional dan makanan jalanan di Pantai Cenang.

-Tourism Malaysia.

Pantai Timur Fest Edisi 2026 Bawa Keunikan Kelantan, Terengganu Dan Pahang Ke Ipoh

 

IPOH: Tourism Malaysia hari ini merasmikan penganjuran Pantai Timur Fest 2026, sebuah festival pelancongan yang menghimpunkan keunikan produk pelancongan, budaya, warisan dan gastronomi dari negeri Kelantan, Terengganu dan Pahang. Festival tersebut berlangsung bermula 19 hingga 21 Jun 2026 di AEON Mall Kinta City, Ipoh.

Festival kali ini merupakan penganjuran kali kedua setelah kejayaan edisi sulung yang diadakan di Kuala Lumpur pada tahun lalu. Ipoh dipilih menjadi tuan rumah bagi edisi 2026 dengan tujuan memperluaskan capaian promosi pelancongan Pantai Timur kepada pasaran domestik yang lebih luas, bertepatan dengan kedudukannya sebagai salah satu destinasi pelancongan utama negara serta pusat tumpuan pengunjung dari wilayah utara dan tengah Semenanjung Malaysia.

Majlis perasmian disempurnakan oleh YBrs. Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia dan turut dihadiri oleh YB Tuan Loh Sze Yee, EXCO Kerajaan Negeri Perak; YB Datuk Razali bin Idris, EXCO Kerajaan Negeri Terengganu; YBrs. Encik Muhammad Aminuddin bin Abdul Majid, Pengarah MOTAC Perak; YBrs. Encik Suhaimi bin Abu Hassan Shari, Ketua Pegawai Eksekutif Tourism Perak; YM Dato' Tengku Mohd Arifin bin Tengku A. Rahman, nan, Pengarah Tourism Terengganu; YBrs. Encik Mohd Roslan bin Abdullah, Pengarah Kanan Bahagian Domestik & Acara, Tourism Malaysia; YBrs. Encik Teck Soon Hing, Pengurus Pusat Membeli-belah AEON Mall Kinta City, wakil-wakil industri pelancongan serta para pempamer dari Kelantan, Terengganu dan Pahang.

-Tourism Malaysia.

Citrawarna 2026 Returns To Celebrate The Colours Of Malaysia

 

KUALA LUMPUR — Malaysia's iconic cultural celebration, Citrawarna 2026, is set to return to Merdeka Square from 24 to 26 July 2026, bringing together performers from across the country in a vibrant showcase of the nation's diverse cultures, traditions, and heritage. 

Held in conjunction with Visit Malaysia 2026 (VM2026), this year's edition carries the theme "The Rhythm. The Soul. The Nation." The historic heart of Kuala Lumpur will be transformed into a dynamic celebration of Malaysia's cultural identity. 

Visitors can look forward to four signature experiences, namely Colours of Parade, Colours of Flavour, Colours of Culture, and Colours of Art. Together, the experiences offer a range of immersive experiences, including vibrant cultural performances, heritage food discoveries, artistic showcases, and interactive cultural activities that celebrate Malaysia’s cultural diversity. 

First inaugurated in 1999, Citrawarna, also known as Colours of Malaysia, was introduced to celebrate and promote the nation's arts, heritage, culture, and natural diversity. 

Returning this year, Citrawarna 2026 is organised by Tourism Malaysia in collaboration with Yes Travel & Holidays Sdn. Bhd., with support from Dewan Bandaraya Kuala Lumpur (DBKL), Warisan Kuala Lumpur, and other partners. This collaboration reflects a shared commitment to creating world-class experiences that celebrate Malaysia’s rich cultural diversity while supporting inclusive tourism growth that benefits local communities, strengthens industry resilience, and drives sustainable economic development. 

The event remains one of Malaysia's premier cultural tourism attractions, fostering greater appreciation of the country’s multicultural identity while bringing together communities from across the nation. Throughout the three-day celebration, the four signature experiences will form the heart of the festival experience: 

> Colours of Parade will feature a spectacular cultural procession combining music, dance, and storytelling through contingents from across Malaysia.

> Colours of Flavour will celebrate Malaysia's rich culinary heritage with traditional delicacies and authentic gastronomic experiences.

> Colours of Culture will showcase traditional performances, community activities, and diverse cultural expressions.

> Colours of Art will present local handicrafts, creative showcases, and live demonstrations by talented artisans.

A key highlight of Citrawarna 2026 is the Colours of Parade on 25 July 2026, where performers from across Malaysia will come together in a dazzling showcase of unity, creativity, and national identity. This spectacular event will transform Merdeka Square into a vibrant stage celebrating Malaysia’s rich cultural diversity through music, movement, and storytelling. 

Beyond its cultural significance, the event is also anticipated to generate a positive economic impact, creating opportunities for hotels, tourism operators, and local businesses, while simultaneously serving as a model of sustainable tourism to showcase to the global audience as Kuala Lumpur welcomes visitors from across Malaysia and around the world. 

In conjunction with Citrawarna 2026, Tourism Malaysia welcomes collaboration from hotels and accommodation providers interested in offering special room rates, promotional packages, and visitor deals throughout the event period. Such initiatives are expected to enrich visitor experiences while encouraging longer stays and increased tourism activity in Kuala Lumpur. Interested hotels and tourism industry partners can contact Ms. Sinoretha Sining via email at sinoretha@tourism.gov.my or by phone at +603-8891 8747. 

The public is welcome to attend and be part of the vibrant celebration of culture, creativity, and unity that will take place at Merdeka Square this July. Further programme details and event highlights will be announced in the coming weeks.

-Tourism Malaysia.

VM2026 Strengthens Regional Connectivity: As Inaugural AirAsia Service Connects Jakarta Directly To Kelantan

 

KOTA BHARU – Tourism Malaysia, in collaboration with AirAsia, Tourism Kelantan, the State Government of Kelantan, and Malaysia Airports Holdings Berhad (MAHB), today welcomed the inaugural direct flight connecting Jakarta, Indonesia (CGK) and Kota Bharu, Kelantan (KBR), marking a significant milestone in enhancing regional connectivity and supporting the Visit Malaysia 2026 (VM2026) campaign.

The inaugural AirAsia service, flight AK2354, arrived at Sultan Ismail Petra Airport (LTSIP), Kota Bharu, at 15:50 local time. Operated using an Airbus A320 aircraft with a capacity of 180 seats, the new route provides greater accessibility between Indonesia and Malaysia's East Coast, while opening new opportunities for tourism, trade and economic cooperation.

The welcoming ceremony was attended by YB Datuk Kamarudin Md Nor, Chairman of the Kelantan Tourism, Culture, Arts and Heritage Committee; YBrs. Mrs. Baizuri Baharum, Director of International Promotional Division Southeast Asia Tourism Malaysia; Dato’ Mohd Izani Ghani, Managing Director of Malaysia Airports Holdings Berhad (MAHB); and Mr. Zamani Rafique, Director of Global & Government Affairs, AirAsia.

-Tourism Malaysia.

Launching Of Jaya Grocer’s Malaysian Delights Outlet

 

photo: Jaya Grocer

A glimpse into the launch of Jaya Grocer’s Malaysian Delights outlet at KLIA Terminal 2 on 16 June 2026.

The event was graced by the presence of YBhg. Datuk Manoharan Periasamy, Chairman of Tourism Malaysia together with Mr. Mohd Akbal Setia, Head of Visit Malaysia 2026 Secretariat and Senior Director of Advertising and Digital and Mr. Daniel Teng, CEO of Jaya Grocer.

In conjunction with Visit Malaysia 2026, Jaya Grocer is bringing the flavours of Malaysia closer to travellers from around the world, offering a taste of the country’s rich culinary heritage right at the gateway to Malaysia.

-Tourism Malaysia.