International French Travel Market (IFTM) Top Resa 2026

 

FRANCE, 17 September 2026 - Tourism Malaysia successfully participated in International French Travel Market (IFTM) Top Resa 2026, held from 15 to 17 September at Porte de Versailles! Returning to the event since 2024, the delegation reconnected with key European industry partners to promote the country.

The Tourism Malaysia Pavilion was officially launched by a distinguished delegation, including YBhg. H.E. Datuk Eldeen Husaini Mohd Hashim (Ambassador of Malaysia to France), YBhg. Datuk Seri Dr. Shamsul Anuar Hj. Nasarah (Deputy Minister of Home Affairs, representing Lenggong Tourism Council), and Madame Zalina Ahmad (Director of Tourism Malaysia Paris Office).

Uniting key players from across the national travel ecosystem, the pavilion brought together essential stakeholders, including Malaysia Airlines, Sarawak Tourism Board, and Lenggong Tourism Council. Alongside leading DMCs such as Asian Trails, Jan Tours, Malai Adventure, Asian Overland Services, and Bamboo Adventures, the team successfully showcased the best of Malaysian hospitality to the global market.

-Tourism Malaysia.

Tourism Malaysia Strengthening Partnership For Visit Malaysia 2026-2027 With Etihad Airways

 

DUBAI, 17 September 2026 - Tourism Malaysia held a productive meeting with Etihad Airways at its headquarters in Abu Dhabi on 17 September 2026. The Tourism Malaysia delegation comprised Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia; Mr. Mohd Faharuddin Hatmin, Director of Tourism Malaysia Dubai; and Ms. Mohana Murni Shanmugan, Deputy Director, MENA Unit, International Promotion Division (Asia/Africa).

During the meeting, Etihad Airways confirmed that it will increase its flight frequency on the AUH–KUL route from 14 flights weekly to 21 flights weekly, starting 15 December 2026. This increase marks a significant boost in air connectivity between the two destinations and reflects growing confidence in the Malaysia market.

Etihad Airways was represented by Mr. Tiago Phillimore, Director of Digital Marketing & eCommerce, and Ms. Parris Lea Bohun, Global Tourism & Partnerships Manager.

The meeting explored opportunities for closer collaboration under Visit Malaysia 2026–2027, focusing on joint promotional initiatives, stronger destination visibility and boosting visitor arrivals to Malaysia through Etihad’s extensive network.

Both parties look forward to turning connectivity into inspiration and inspiring more travellers to discover Malaysia.

-Tourism Malaysia.

Tourism Malaysia Strengthens The Maldives Market Engagement In Support Of The Visit Malaysia 2026-2027 Campaign

 

MALÉ — Tourism Malaysia continues to strengthen its international market outreach through the Visit Malaysia 2026–2027 (VM2026–2027) Product Briefing in the Maldives today, aimed at enhancing engagement with the Maldivian travel trade and introducing Malaysia’s diverse tourism offerings and unique travel experiences.

The product briefing provides an important platform for Tourism Malaysia to engage directly with Maldivian travel agents, tour operators and tourism stakeholders, while strengthening business relationships and exploring new opportunities for collaboration. The initiative also supports Tourism Malaysia’s ongoing efforts to position Malaysia as a preferred travel destination for Maldivian visitors under VM2026–2027.

Led by Ms Haryanty Abu Bakar, Director of Tourism Malaysia Mumbai, the programme showcases Malaysia’s diverse tourism offerings that cater to the travel preferences of Maldivian visitors, including vibrant city experiences, shopping, education tourism, healthcare and wellness, gastronomy, nature and adventure, family holidays, as well as Malaysia’s appeal as a leading Muslim-friendly destination.

-Tourism Malaysia.

A Taste Of Malaysia In Singapore: Tourism Malaysia And Jen Singapore Tanglin By Shangri-La Celebrate Malaysia Day

 

SINGAPORE — Tourism Malaysia, in collaboration with JEN Singapore Tanglin by ShangriLa, is celebrating Malaysia Day with “Rasa Malaysia”, a culinary showcase highlighting Malaysia's rich and diverse flavours.

Officially launched on 11 September 2026 by Her Excellency Datin Paduka Anizan Siti Hajjar Adnin, High Commissioner of Malaysia to Singapore, the initiative marks Tourism Malaysia’s second major culinary collaboration in Singapore this year. The showcase reflects ongoing efforts to promote Malaysia's diverse gastronomic heritage and strengthen awareness of the country's tourism offerings among Singaporean consumers and international visitors.

Organised in collaboration with the Sarawak Trade and Tourism Office Singapore (STATOS) and the Sabah Trade and Tourism Office Singapore (STTOS), with the support of the High Commission of Malaysia in Singapore, the showcase presents a diverse selection of flavours from across the country. Guests can savour iconic dishes representing destinations such as Pahang, Melaka, Perak, Johor and Penang, alongside the distinctive indigenous flavours and native ingredients of Sabah and Sarawak.

-Tourism Malaysia.

Malaysia rednote Creators Meetup – Travel & Lifestyle

 

PUTRAJAYA, 15 September 2026 | The Malaysia rednote Creators Meetup – Travel & Lifestyle was successfully held with the participation of representatives from Tourism Malaysia, rednote Official, Attitude Asia Group, invited speakers and approximately 60 content creators.

The programme aimed to introduce the rednote Creator Program and enhance creators’ understanding of travel and lifestyle content creation, digital trends, audience engagement and opportunities in the Chinese market. The programme also highlighted rednote’s efforts to expand its platform and creator ecosystem globally beyond the Chinese market.

The programme was conducted in two sessions catering to Mandarin, English and Bahasa Malaysia-speaking creators. The sessions featured presentations on rednote and its Creator Program, travel content creation, sharing sessions, a Creators’ Forum and Q&A, agency sharing, content creation workshops and hands-on posting activities.

The morning session, which catered to Mandarin-speaking creators, was officiated by Mr Lee Thai Hung, Deputy Director General (Promotions II), Tourism Malaysia, and accompanied by Ms Yasmin Faezah Samsudin, Director of Corporate Communication Division. The session also featured a Strategic Partner Certificate Exchange between Tourism Malaysia and Attitude Asia Group. The certificate was presented by Mr Lee Thai Hung to Mr Kien Lim, Chief Executive Officer, Attitude Asia Group, in recognition of the strategic partnership between both parties.

The afternoon session, which catered to Bahasa Malaysia and English-speaking creators, was officiated by Mr Mohd Akbal Setia, Deputy Director General (Promotions), Tourism Malaysia, and accompanied by Ms Yasmin Faezah Samsudin, Director of Corporate Communication Division, and Mr Mohd Izal bin Mohd Nor, Director of Advertising & Digital Division. The session also featured a gift exchange with Ms Mia Liang, Global Creator Growth, rednote.

Overall, the programme provided a valuable platform for Tourism Malaysia to strengthen its engagement with rednote and content creators, while encouraging the creation and dissemination of travel and lifestyle content to promote Malaysia as a preferred tourism destination and strengthen Malaysia’s visibility among both Chinese and international audiences.

-Tourism Malaysia.

Tourism Malaysia And Al Rais Travel Strengthen Tourism Collaboration

 

DUBAI, 15 September 2026  - Tourism Malaysia held a productive meeting with Al Rais Travel to strengthen tourism cooperation and promote Malaysia as a preferred destination for travellers from the UAE and the wider Middle East in conjunction with Visit Malaysia 2026–2027.

Discussions focused on travel trade collaboration, destination promotion and the development of attractive Malaysia holiday packages, while highlighting Malaysia’s educational, medical, halal and Muslim-friendly tourism offerings, alongside its culture, nature and gastronomy.

As part of the collaboration, Tourism Malaysia will participate in the 14th edition of Al Rais Travel’s “Explore & Experience”, scheduled from 23 to 25 October 2026 at Al Khawaneej Walk. The event will target UAE nationals and expatriates, with Al Rais Travel offering attractive Malaysia packages throughout the three-day event.

The meeting was attended by Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia; Mr. Riaz Abdul Razak, Consul General of Malaysia in Dubai and the Northern Emirates; Mr. Mohd Faharuddin Hatmin, Director of Tourism Malaysia Dubai; and Ms. Mohana Murni Shanmugan, Deputy Director, MENA Unit, International Promotion Division (Asia/Africa).

Representing Al Rais Travel were Mr. Mohamed Jassim Al Rais, Executive Director, and Mr. Prem Sagar, Group General Manager.

Both parties look forward to further strengthening collaboration and promoting Visit Malaysia 2026–2027 through enhanced consumer engagement and travel trade initiatives.

-Tourism Malaysia.

Meeting With Air Arabia | Strengthening Air Connectivity For Visit Malaysia 2026-2027

 

DUBAI, 15 September 2026 | Tourism Malaysia held a productive meeting with Air Arabia during Arabian Travel Market (ATM) 2026 to discuss opportunities to expand flight connectivity and strengthen air access between the UAE and Malaysia.

During the meeting, Air Arabia confirmed that it will increase its flight frequency on the SHJ–KUL route from daily flights to 11 flights weekly, effective 25 October 2026. This increase marks a significant boost in air connectivity between the two destinations and reflects growing confidence in the Malaysian market.

The enhanced connectivity will create greater opportunities to attract visitors from the UAE and the wider region to Malaysia, supporting the Visit Malaysia 2026–2027 campaign and facilitating travel across key tourism segments, including leisure, nature, culture, educational tourism, medical tourism, halal and Muslim-friendly experiences.

The meeting was attended by Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia; Mr. Mohd Faharuddin Hatmin, Director of Tourism Malaysia Dubai; and Ms. Mohana Murni Shanmugan, Deputy Director, MENA Unit, International Promotion Division (Asia/Africa).

Representing Air Arabia were Mr. Rajesh Narula, Head of Sales (Asia & Indian Subcontinent, and Mr. Shahzad Naqvi, Area Manager – UAE.

Tourism Malaysia looks forward to further strengthening its collaboration with Air Arabia and leveraging enhanced air connectivity to bring more visitors to Malaysia for Visit Malaysia 2026–2027.

-Tourism Malaysia.

Tourism industry hits RM323bil, contributes 15.9pct to Malaysia's economy

 

KUALA LUMPUR: Malaysia's tourism industry generated RM323 billion in value added in 2025, contributing 15.9 per cent to the country's gross domestic product (GDP), according to the Department of Statistics Malaysia (DOSM). 

The Tourism Satellite Account 2025 report showed that the industry expanded 8.6 per cent last year, up from 7.8 per cent in 2024, driven by strong demand from inbound and domestic tourism expenditure. 

Internal tourism expenditure rose 15.2 per cent to RM236.9 billion in 2025, from RM205.6 billion a year earlier. 

Inbound tourism expenditure accounted for 52.7 per cent of total internal tourism expenditure, while domestic tourism expenditure made up the remaining 47.3 per cent. 

Inbound tourism expenditure surged 16.5 per cent to RM124.8 billion, compared with a 41.3 per cent increase in 2024. 

Tourists accounted for 95.6 per cent of inbound tourism expenditure, while excursionists made up 4.4 per cent.

Domestic tourism expenditure also grew 13.8 per cent to RM112.1 billion, compared with 25.1 per cent growth in 2024. 

Tourists accounted for 58.3 per cent of domestic tourism expenditure, while excursionists contributed 41.7 per cent. 

Retail trade made up the largest share of tourism industry's value added at 50.6 per cent, followed by food and beverage at 16.4 per cent and country-specific tourism characteristic services, including health and meeting, incentive, conference and exhibition activities, at 13.1 per cent. 

Accommodation contributed 9.3 per cent, while cultural, sports and recreational activities accounted for 4.3 per cent. 

Meanwhile, tourism-related industries employed 3.7 million people in 2025, representing 22.1 per cent of total employment in Malaysia. 

Employment in the tourism-related industries grew 3.5 per cent last year, compared with 4.6 per cent in 2024. 

Retail trade was the largest contributor to tourism-related employment at 37.9 per cent, followed by food and beverage serving services at 36.7 per cent and country-specific tourism characteristic services at 10.5 per cent. 

Together, the three subsectors accounted for 85.1 per cent of total employment in tourism-related industries.

-nst online.

Tourism Malaysia And Emirates Airlines Strategic Partnership Empower Connectivity Strengthening Visit Malaysia 2026-2027 Campaign

 

DUBAI, 14 September 2026- Emirates renews its strategic partnership with Tourism Malaysia through a one-year Memorandum of Understanding (MoU) to strengthen connectivity and drive inbound tourism to Malaysia from the UAE, the wider Middle East and Emirates’ global network at Arabian Travel Market.

The agreement was signed by Mr. Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Far East, and Mr. Mohd Amirul Rizal Abdul Rahim, Director General, Tourism Malaysia, and witnessed by Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia, and H.E. Tengku Dato' Sirajuzzaman bin Tengku Mohamed Ariffin, Ambassador of Malaysia to the UAE.

The partnership supports Visit Malaysia 2026–2027, targeting 47 million foreign visitor arrivals and RM329 billion in tourism receipts, through joint marketing, global promotion, media and travel trade familiarisation programmes, and collaboration at the Arabian Travel Market.

Together, Emirates and Tourism Malaysia aim to attract more high-value travellers, encourage longer stays and increase tourism expenditure, further strengthening Malaysia’s position as a preferred destination in the region.

-Tourism Malaysia.

Warna-warni Budaya Malaysia Menghidupkan Suasana Di Tengah Kota

 

KUALA LUMPUR | Taman Tasik Titiwangsa tampil meriah sempena Majlis Perasmian Festival Budaya Malaysia (FBM) 2026, dengan persembahan penuh warna yang mengetengahkan keunikan seni, budaya dan warisan daripada pelbagai latar masyarakat di Malaysia.

Majlis telah dirasmikan oleh YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya. Turut menghadiri, YBhg. Dato’ Shaharuddin bin Abu Sohot, Ketua Setiausaha, Kementerian Pelancongan, Seni dan Budaya; En. Wizani bin Rosmin, Timbalan Ketua Pengarah (Perancangan) Tourism Malaysia; En. Mohd Akbal Setia,Timbalan Ketua Pengarah (Promosi) Tourism Malaysia dan Ketua Sekretriat Visit Malaysia 2026; En. Lee Thai Hung, Timbalan Ketua Pengarah (Promosi II) Tourism Malaysia dan tetamu kehormat yang lain.

Dan kemeriahan masih belum berakhir! Jom rasai sendiri kepelbagaian budaya Malaysia menerusi persembahan, makanan tradisional dan pelbagai aktiviti menarik sepanjang festival berlangsung.

Lokasi: Taman Tasik Titiwangsa, Kuala Lumpur

Tarikh: 11–16 September 2026

Masa: 9.00 pagi–12.00 tengah malam

Jom raikan warna, tradisi dan budaya yang menjadikan Malaysia begitu istimewa!

-Tourism Malaysia.

Visit Malaysia Truly Asia Run 2026

 

KUALA LUMPUR, 13 September 2026 | Program Visit Malaysia Truly Asia Run 2026 telah berlangsung dengan jayanya di Dataran DBKL, Kuala Lumpur. Program ini dianjurkan oleh Persatuan Rekreasi Wilayah sebagai salah satu inisiatif yang menggalakkan gaya hidup sihat serta menyemarakkan kempen Visit Malaysia 2026 (VM2026).

Program ini telah dihadiri oleh YBhg. Dato’ Shaharuddin Abu Sohot, Ketua Setiausaha Kementerian Pelancongan, Seni dan Budaya (MOTAC); YBhg. Datuk Muhammad Azmi Mohd Zain, Ketua Pengarah Jabatan Wilayah Persekutuan; YBrs. Encik Wizani Rosmin, Timbalan Ketua Pengarah (Perancangan), Tourism Malaysia; serta YBrs. Encik Ismadi Sakirin, Pengarah Eksekutif Pembangunan (Sosioekonomi), Dewan Bandaraya Kuala Lumpur (DBKL), yang turut menyempurnakan sesi pelepasan peserta (flag-off) dan majlis penyampaian hadiah kepada para pemenang.

Selain memupuk semangat kesukanan dan rekreasi dalam kalangan masyarakat, program ini juga menyokong usaha mempromosikan Malaysia sebagai destinasi pelancongan utama, sejajar dengan aspirasi Kempen Visit Malaysia 2026.

-Tourism Malaysia.

Kunjungan Ketua Pengarah Tourism Malaysia Ke Reruai Festival Budaya Malaysia 2026

 

KUALA LUMPUR, 13 September 2026 | Ketua Pengarah Tourism Malaysia, Ybrs. En. Mohd Amirul Rizal Abdul Rahim telah berkunjung ke reruai Tourism Malaysia di Festival Budaya Malaysia (FBM) 2026, bertempat di Taman Tasik Titiwangsa, Kuala Lumpur. Beliau turut berkesempatan bertemu serta beramah mesra dengan para pempamer yang mengambil bahagian dalam festival ini.

Berlangsung dari 11 hingga 16 September 2026, FBM 2026 merupakan sebuah platform yang mengetengahkan kepelbagaian seni, budaya dan warisan Malaysia menerusi pelbagai persembahan kebudayaan, makanan warisan dan makanan popular, kraftangan serta produk tempatan, permainan tradisional dan aktiviti interaktif. Festival ini turut menampilkan 12 program dan aktiviti baharu untuk dinikmati oleh pengunjung.

Kunjungan ini menjadi platform yang bermakna untuk berinteraksi, bertukar pandangan serta mengeratkan hubungan bersama para pemain industri dalam usaha memperkukuh sektor pelancongan Malaysia, di samping memperkasa promosi kepelbagaian budaya dan warisan negara kepada pengunjung tempatan serta antarabangsa.

Jom raikan keunikan seni, budaya dan warisan Malaysia di Festival Budaya Malaysia 2026!

Lokasi: Taman Tasik Titiwangsa, Kuala Lumpur

Tarikh: 11 – 16 September 2026

Masa: 9.00 pagi – 12.00 tengah malam

Masuk Percuma!

-Tourism Malaysia.

JYNNS Opens Wellness Treasure Flagship Store At Pavilion Kuala Lumpur, Bringing Malaysia’s Natural Treasures To The Heart Of The City

 

KUALA LUMPUR, 12 September 2026 – Following the opening of MyTreasure at Kuala Lumpur International Airport Terminal 2, Malaysian wellness brand JYY Group is bringing “Malaysia’s Natural Treasures” further into one of the country’s key international tourism landmarks with the official opening of the JYNNS Wellness Treasure Flagship Store at Pavilion Kuala Lumpur. Extending its presence from Malaysia’s international aviation gateway to the heart of Kuala Lumpur’s tourism and shopping district, JYY Group aims to create more touchpoints where travellers can discover Malaysia’s rich natural resources, local flavours and take home a meaningful memory of Malaysia.

The opening ceremony was officiated by YBrs Mohd Akbal Setia, Deputy Director General of Tourism Malaysia and Head of the Visit Malaysia Secretariat  2026–2027, reflecting the aspiration of Visit Malaysia 2026–2027, alongside Mr. Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia to showcase more Malaysian tourism products, experiences and homegrown brands to an international audience.

“We are pleased to see homegrown companies such as JYY Group creating more opportunities for international visitors to discover what Malaysia has to offer within the Golden Triangle. Such initiatives enrich the visitor experience while bringing more Malaysian products, experiences and stories to an international audience,” said En Mohd Akbal Setia.

The opening of JYNNS at Pavilion Kuala Lumpur now extends this experience from Malaysia’s international aviation gateway into the heart of Kuala Lumpur. Its earlier MyTreasure concept at Kuala Lumpur International Airport Terminal 2 brings together Malaysian natural wellness products, distinctive gifts and cultural experiences, providing international travellers with a gateway to discovering the country’s treasures.

Alann Tan, Founder and Group CEO of JYY Group, said: “From Kuala Lumpur International Airport Terminal 2 to Pavilion Kuala Lumpur, we want to create more windows for international travellers to discover Malaysia’s natural resources, flavours and stories. Our goal is to see more great Malaysian products recognised locally and given the opportunity to reach the world.”

Nicholas Teo Continues as JYNNS Trigona Honey Series Brand Ambassador

Another highlight of the grand opening was the appearance of Malaysian singer and actor Nicholas Teo, who continues his partnership with JYNNS as Brand Ambassador for the JYNNS Trigona Honey Series. Nicholas Teo also took on the role of “Store Manager for a Day”, fans meet at the new flagship store.

There is also a special East Malaysian connection behind the collaboration. Nicholas, who hails from Kuching, Sarawak, and JYNNS’ Trigona honey sourced from the pristine highlands of Malaysian Borneo, both have their roots in East Malaysia. Bringing these two homegrown stories together, Nicholas joins hands with JYNNS to introduce Malaysian natural treasure to a wider audience.

Nicholas Teo said: “I’m very happy to continue working with JYNNS and to introduce more people to a natural treasure that belongs to Malaysia. Trigona honey is a uniquely Malaysian natural resource, and today it is being introduced into our everyday lives in ways that are younger, more modern and more convenient. I also look forward to introducing Trigona honey to more friends overseas and, through it, helping them discover even more great things from Malaysia.

In conjunction with the flagship opening, JYNNS also unveiled the latest addition to its Trigona Honey Series, JYNNS Trigona Honey Propolis Mouth Spray, bringing Malaysia’s natural treasure into a convenient format designed for modern, everyday oral care.

Marking a new milestone for the series, the new product also led to a significant discovery， its overall antibacterial activity was found to be three times higher in relevant testing, emerging as one of the key breakthroughs behind the innovation. The spray combines two natural Malaysian active ingredients: Trigona propolis, which demonstrated up to 99.9999% antibacterial activity in relevant testing and possesses anti-inflammatory properties, and Trigona honey, known for its Low Glycemic Index (Low GI) characteristics. Together, they bring the natural benefits of both ingredients into one convenient, everyday spray.

In a playful coincidence, the “3X” also echoes Nicholas Teo’s iconic “OK” hand gesture, giving his familiar signature a new meaning. Alcohol- and preservative-free, the compact mouth spray delivers sweet-tart Trigona honey notes with a refreshing hint of mint, bringing this Malaysian natural treasure into everyday wellness in a more modern and convenient format.

The launch marks JYNNS’ continued expansion of its Malaysian Trigona Series, bringing the homegrown natural resource beyond traditional wellness into more modern and convenient everyday formats.

Exclusive Grand Opening Privileges and Limited-Time Offers

To celebrate the official opening of the JYNNS Wellness Treasure Flagship Store and Malaysia’s National Month, JYNNS is introducing a series of limited-time privileges:

Complimentary JYNNS Trigona Propolis Mouth Spray with a minimum RM69 single-receipt purchase at any JYNNS outlet nationwide. Available until 16 September, while stocks last.

JYNNS Trigona Propolis Mouth Spray Buy 2 Free 1 launch promotion.

Malaysia Day Month Beverages: Tropical Pandan Honey Bliss, Golden Honey Asam Jasmine Tea and Honey Berry Jasmine Tea at RM15.90 each, with a Buy 1 Free 1 promotion (Until 30 September 2026)

Musang King Pandan Cloud Cake special promotional price of RM38 (Until 30 September 2026)

-Tourism Malaysia.

Tourism Malaysia Collaborates With MYSTA & Bike Aid Singapore To Boost Cycling Tourism

 

KLUANG — Tourism Malaysia is leveraging Ride for Rations 2026, a cross-border cycling event between Singapore and Malaysia, as a strategic platform to strengthen Malaysia’s position as an experiential sports tourism destination while developing new cycling tourism products for the international market.

Organised by Bike Aid Singapore, Ride for Rations has been held for 15 years and is entering its 16th edition this year. The 2026 edition takes place from 11 to 13 September 2026, covering the route from Singapore to Kluang and Batu Pahat, Johor, with approximately 70 cyclists and 30 support crew participating.

A total of seven cycling tourism packages, developed by five travel agencies, were officially launched today as part of the programme’s key highlights. The initiative marks a significant step towards expanding and diversifying Malaysia’s tourism offerings, particularly in cycling and sports tourism, while creating new opportunities for industry players and local communities.

-Tourism Malaysia.

Tourism Malaysia Strengthens Industry Partnership In Riyadh To Support Visit Malaysia 2026-2027

 

RIYADH — Following the successful Jeddah industry engagement in July, Tourism Malaysia reinforces its commitment to the Saudi market by hosting its second industry networking event in Riyadh, Kingdom of Saudi Arabia, marking another important milestone in expanding Malaysia’s presence in the country during Visit Malaysia 2026– 2027 (VM2026–2027). 

The exclusive gathering was graced by the presence of His Excellency Dato’ Syed Mohamad Bakri Syed Abdul Rahman, the Ambassador of Malaysia to Saudi Arabia, alongside Mr Zaidi Kassim, Director of Tourism Malaysia Jeddah, and over 80 valued strategic partners from the travel trade and media organisations in Riyadh, such as Gulf Air, Saudia and Almosafer.

Speaking at the event, Mr Zaidi Kassim reaffirmed the commitment to continue strengthening tourism promotional efforts in Saudi Arabia. He also highlighted that this initiative will renew the strategic move to elevate promotional efforts with Saudi industry players in response to the impact of the current geopolitical crisis in West Asia.

-Tourism Malaysia.

Tourism Malaysia, Sungei Wang Plaza Anjurkan Festival Muzik & Kebudayaan Musim Luruh

 

KUALA LUMPUR — Tourism Malaysia dengan kerjasama Sungei Wang Plaza bakal memeriahkan kawasan Bukit Bintang menerusi Festival Muzik & Kebudayaan Musim Luruh (Autumn Music & Cultural Festival) yang akan berlangsung dari 25 hingga 27 September 2026, sebagai platform untuk mengetengahkan kepelbagaian seni, budaya dan warisan Malaysia kepada masyarakat serta pelancong domestik dan antarabangsa. 

Dianjurkan bersempena dengan ulang tahun ke-50 Sungei Wang Plaza dan Kempen Melawat Malaysia 2026–2027 (VM2026–2027), festival ini mencerminkan usaha berterusan untuk memperkukuh tawaran pelancongan Malaysia bagi memeriahkan lagi acara pelancongan di Kuala Lumpur, serta membuka peluang lebih luas kepada penglibatan pengunjung dan pemain industri pelancongan. 

Festival ini turut menandakan penganjuran semula acara muzik dan kebudayaan berskala besar di sepanjang Jalan Sultan Ismail selepas hampir 14 tahun. Inisiatif ini mencerminkan potensi kerjasama strategik antara sektor awam dan swasta dalam mengaktifkan kawasan tumpuan pelancongan serta menyokong pertumbuhan industri pelancongan dan ekonomi setempat. 

KEMUNCAK FESTIVAL “AN AUTUMN REUNION” 

Festival selama tiga hari ini merupakan acara kemuncak “An Autumn Reunion” anjuran Sungei Wang Plaza yang berlangsung dari 4 hingga 27 September 2026 bersempena dengan sambutan Pesta Pertengahan Musim Luruh. 

Program ini mengetengahkan kepelbagaian seni, budaya dan warisan Malaysia menerusi pelbagai persembahan kebudayaan, termasuk Tarian Singa, Tarian Naga, persembahan kebudayaan India, Gendang Muhibbah, Zapin, Joget serta persembahan tarian pelbagai budaya. Mangunatip, iaitu persembahan tarian buluh interaktif, turut memberi peluang kepada pengunjung untuk mengambil bahagian dan merasai sendiri keunikan warisan budaya Malaysia. 

Selain itu, festival ini turut menampilkan persembahan muzik, aktiviti interaktif serta lebih daripada 50 gerai yang menawarkan makanan dan minuman, produk tempatan, hasil seni kreatif dan kraftangan. Festival ini dijangka menarik kira-kira 170,000 pengunjung, termasuk masyarakat setempat serta pelawat domestik dan antarabangsa, di samping mengetengahkan identiti masyarakat berbilang budaya Malaysia selaras dengan Kempen Melawat Malaysia 2026–2027. 

PENUTUPAN JALAN SEMENTARA DAN LENCONGAN LALU LINTAS 

Orang ramai dan pengguna jalan raya dimaklumkan bahawa penutupan sementara akan dilaksanakan di sebahagian Jalan Sultan Ismail, di hadapan Sungei Wang Plaza, bagi memastikan kelancaran penganjuran festival. Pengunjung disaran menggunakan pengangkutan awam sebagai pilihan utama untuk hadir ke festival bagi mengelakkan kesesakan lalu lintas serta memastikan perjalanan yang lebih lancar. 

Bahagian Jalan Sultan Ismail di hadapan PARKROYAL COLLECTION Kuala Lumpur dan Lot 10 Shopping Centre akan kekal dibuka, dengan pelan lencongan lalu lintas yang telah diluluskan bagi melancarkan pergerakan trafik di sekitar kawasan terlibat. 

Jadual Penutupan Jalan: 

24 September 2026: Penutupan jalan bermula pada 10.00 malam bagi kerja-kerja persediaan dan pemasangan.

25–27 September 2026: Bahagian jalan yang terlibat akan ditutup sepanjang tempoh festival.

27 September 2026: Kerja-kerja pembukaan dan penurunan struktur akan bermula pada 10.00 malam.

28 September 2026: Bahagian jalan terlibat dijangka dibuka semula pada 5.00 pagi.

AKSES KE SUNGEI WANG PLAZA 

Park & Ride

Kemudahan tempat letak kereta disediakan di beberapa stesen LRT terpilih termasuk Cempaka, Pandan Indah, Pandan Jaya, Pudu, Sungai Besi, PWTC, Salak Selatan dan Sentul di Laluan Ampang/Sri Petaling, serta Gombak, Taman Melati, Putra Heights dan Subang Alam di Laluan Kelana Jaya. Pengunjung boleh meneruskan perjalanan ke Bukit Bintang menggunakan rangkaian rel bandar dan Monorel KL. 

LRT dan Monorel KL

Pengunjung yang menggunakan Laluan Ampang/Sri Petaling boleh membuat pertukaran ke Monorel KL di stesen Hang Tuah atau Titiwangsa, manakala penumpang Laluan Kelana Jaya boleh membuat pertukaran di KL Sentral. Pengunjung hendaklah turun di Stesen Monorel Bukit Bintang yang mempunyai akses terus ke Aras 1 Sungei Wang Plaza melalui laluan pejalan kaki berbumbung. 

MRT

Pengunjung boleh turun di Stesen MRT Bukit Bintang, keluar melalui Pintu C, belok ke kanan dan berjalan kaki kira-kira 300 meter ke Sungei Wang Plaza. 

Bas Rapid KL

Perkhidmatan bas Rapid KL yang melalui kawasan Bukit Bintang turut disediakan. Pengunjung digalakkan menyemak laluan dan maklumat perkhidmatan terkini menerusi aplikasi MyRapid PULSE sebelum memulakan perjalanan. 

Perkhidmatan E-Hailing

Pengunjung yang menggunakan perkhidmatan e-hailing boleh memilih Pintu Masuk Utama Sungei Wang Plaza, Pintu Masuk Pelangi atau Pintu Masuk Sisi sebagai lokasi menurunkan penumpang, tertakluk kepada pengaturan lencongan lalu lintas sementara sepanjang festival.

-Tourism Malaysia.

Citrawarna Speed Festival 2026 Brings Malaysia’s Cultural Vibrancy To The World Of Speed

 

KUALA LUMPUR — Tourism Malaysia is set to showcase Citrawarna Speed Festival 2026 from 23 September to 4 October 2026, bringing together Malaysian culture and the excitement of motorsport. Citrawarna Speed Festival will feature cultural showcases, motorsport-inspired attractions and interactive experiences for the public as part of Visit Malaysia 2026–2027 (VM2026–2027). 

Taking place across IOI City Mall Putrajaya, Kuala Lumpur International Airport (KLIA) Terminal 1, and Sama-Sama Hotel, the festival will feature two key components: Colours of Speed and Colours of Art & Culture, with a range of activities presented across the participating locations. 

At Colours of Speed, visitors will be introduced to a range of motorsport-inspired showcases and interactive experiences, including a collection display featuring racing memorabilia and autographed items, as well as a showcase of iconic supercars. A key attraction will be the simulator competition at IOI City Mall Putrajaya, where members of the public can test their racing skills and compete through qualifying stages for the opportunity to advance to the final and win prizes. 

The festival will also highlight Malaysia’s diverse culture through Colours of Art & Culture, featuring cultural performances, music and dance, handicrafts and interactive activities representing traditions and communities from across the country. 

A major highlight of the cultural programme will be the Colours of Parade, featuring 1,500 dancers and cultural performers from different regions and communities across Malaysia. Featuring traditional music, dance, colourful costumes, and cultural expressions, the parade will provide a vibrant showcase of Malaysia’s diverse cultural heritage. 

Citrawarna Speed Festival 2026 receives support from various strategic partners, including Yes Travel & Holidays Sdn. Bhd., IOI Properties, the National Department for Culture and Arts (JKKN), Istana Budaya, Kraftangan Malaysia, Sama-Sama Hotel, Malaysia Airports Holdings Berhad (MAHB), SNS Network, SDeal Malaysia Sim Racing & Motorsport and HP, among others. 

Through Citrawarna Speed Festival 2026, Tourism Malaysia aims to harness the motorsport appeal to draw wider audiences and showcase Malaysia’s rich cultural and tourism offerings. Malaysia continues to record positive growth in international visitor arrivals, with 21.1 million international visitor arrivals recorded from January to June 2026, marking a 2.5 per cent increase from 20.6 million during the same period in 2025. 

In support of VM2026–2027, the festival is expected to generate greater tourism activity and economic opportunities, while promoting cultural appreciation, benefiting local communities, and strengthening Malaysia’s position as a vibrant and competitive tourism destination. 

Further details of the Colours of Parade will be announced at a later date. Full competition rules, participation requirements, registration details, schedules and terms and conditions will be announced through the official Citrawarna Speed Festival social media channels.

-Tourism Malaysia.

Mongolia Travel Agents & KOLs Famtrip To Malaysia

 

KUALA LUMPUR, 9 September 2026 | Tourism Malaysia welcomed a delegation from Mongolia comprising 16 travel agents and three Key Opinion Leaders (KOLs) as part of a 4 days 3 night familiarisation trip (famtrip) hosted by HTC Travel Services (M) Sdn. Bhd. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, was invited to attend the welcoming dinner for a networking session. The itinerary of famtrip was covered Putrajaya, Selangor, Pahang, Port Dickson, and Langkawi.

Furthermore, Tourism Malaysia is engaged in a joint promotion collaboration with Green Empire Holding LLC in Mongolia from July to December 2026. Additionally, between November and December 2026, a new charter route will operate a total of 15 direct flights from Ulaanbaatar, Mongolia, to Malaysia.

-Tourism Malaysia.