Tourism Malaysia Joins KL Tower Run International Challenge 2026

 

KUALA LUMPUR, 20 September 2026 | YBrs. Puan Zuraini Abdul Ghani, Director of Package Development Division represented Tourism Malaysia on behalf of the Director General of Tourism Malaysia at the Turkish Airlines Kuala Lumpur Tower Run International Challenge 2026 (KLTRIC2026), held at Kuala Lumpur Tower, Kuala Lumpur.

The 24th edition of KLTRIC2026, themed “Victory is Vertical”, brought together more than 2,000 local and international participants to take on the challenge of conquering 1,608 steps at one of Malaysia’s most iconic landmarks. The event also featured a new finishing point at Sky Garden, offering participants a distinctive sporting experience while further highlighting Kuala Lumpur as a destination for sports tourism.

The event was graced by Tan Sri Datuk Seri Lim Keng Cheng, Chairman of LSH Capital Berhad, and attended by Mr. Khairil Faizal Hj Othman, Chief Executive Officer of Kuala Lumpur Tower; Mr. Mustafa Kemal Kizilay, General Manager of Turkish Airlines (Malaysia); Mr. Shazman Shahid, Head of Group Corporate Communications & Marketing, AmBank Group; Mr. Faizal bin Mahmod, Director, Department of Culture, Arts, Tourism and Sports, Kuala Lumpur City Hall (DBKL); Mr. Abdul Razak bin Abdul Rashid, Assistant Director, Sports Development Division, National Sports Council; and Tuan Yusri bin Basri, Deputy Director of the Fire and Rescue Department of Kuala Lumpur.

-Tourism Malaysia.

LATAM Fam Trip Welcome Dinner Hosted By Park Hyatt, Kuala Lumpur

 

KUALA LUMPUR, 15 September 2026 | TMLA collaborated with Flot Viagens, Brazil in organising a FAM Trip Programme targeting the Latin American (LATAM) market. A total of 10 participants, comprising travel agents and media representatives from the market is taking part the programme.

The programme will showcase key tourism destinations in Malaysia, including Kuala Lumpur, Melaka, Sabah and Putrajaya.

The objective of the programme is to strengthen the confidence of key industry partners in Malaysia as a preferred tourism destination for the LATAM market. The programme also aims to provide participants with first-hand experiences of Malaysia’s diverse tourism offerings, thereby encouraging greater promotion and recommendation of Malaysia to potential travellers from these market.

-Tourism Malaysia.

Sabah tourist arrivals up 4.1pc

 

Kota Kinabalu: Sabah tourist arrivals rose 4.1 per cent from January to August, disproving talk of a slump in the state’s tourism sector.

State Tourism, Culture and Environment Assistant Minister Dr Andi Md Shamsureezal Mohd Sainal said there had been an increase in both international and domestic arrivals during the period.

“The talk that Sabah’s tourism is declining is not true at all,” he said after officiating the opening ceremony of the Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah at the Sabah International Convention Centre, here, Saturday.

“From January to August this year, tourist numbers increased 4.1 per cent. International arrivals rose about 6.9 per cent, while local Malaysian visitors grew 2.1 per cent compared with last year,” he said.

For the record, this is the second Matta Fair held in Sabah this year, following the first edition in April.

“This time, we brought in travel agents to offer very attractive packages to draw more tourists to Sabah,” he said.

“On behalf of the State Government, I greatly appreciate and support initiatives like this by Matta to increase tourist arrivals and to promote Sabah to the world,” he added.

Asked whether the fair was part of preparations for Visit Sabah 2027, Dr Andi said it was.

“Certainly, Matta Fair is one of the programmes we have planned. God willing, in November we will release the full calendar for Visit Sabah 2027,” he said.

He said Sabah was also being actively promoted overseas, pointing out that State Tourism, Culture and Environment Minister Datuk Jafry Ariffin was currently in China to promote the state’s tourism sector.

The three-day fair is being held until today (Sunday) and is open to the public from 10am to 9pm.

It features 83 booths involving 28 tour and travel agencies, three hotels and resorts, two state tourism offices and four other travel-related service providers.

For the record, the April edition attracted an estimated 37,499 visitors and generated about RM24 million in sales.

For this edition, the Matta Sabah Chapter has set a target of 30,000 visitors and RM28 million in sales.

The fair is endorsed by the Sabah Tourism Board, with RHB Bank as the bank partner and Malaysia Aviation Group as the official airline partner and premier sponsor. Tourism Johor is also taking part.

Matta Sabah Chapter Chairman Alex Chong said the fair was more than a platform for selling holiday packages.

“It connects travellers with professional travel agents and tourism businesses while creating opportunities across the wider tourism ecosystem,” he said.

He said this year’s theme, “Discover More. Travel More. Experience More”, reflected the association’s encouragement for Sabahans to explore destinations in Sabah, Malaysia and overseas.

“At the same time, we are promoting Sabah as a destination for domestic and international travellers,” he said.

Present were Matta president Nigel Wong, among others.

-Daily Express.

Sabah Tourism Board Welcomes Direct Charter Flight from Matsuyama, Japan

 

Kota Kinabalu, 19 September 2026 – Sabah Tourism is proud to welcome flight MH8991 carrying passengers from Matsuyama, Japan, as it touches down at Kota Kinabalu International Airport (KKIA) at 1.10 pm. The full flight of 140 passengers was greeted with a welcoming garland ceremony at the airport.

This charter flight marks a significant milestone in our ongoing efforts to promote Sabah in the Japanese market, connecting Matsuyama City directly to Kota Kinabalu. This initiative opens up future opportunities for travelers from this region of Japan to experience Sabah's rich biodiversity, nature and wildlife reserves, and unique cultural attractions.

This positive development underscores the growing confidence in Sabah as a premier travel destination and reinforces our commitment to sustainable growth in the tourism sector.

-Sabah Tourism Board.

International French Travel Market (IFTM) Top Resa 2026

 

FRANCE, 17 September 2026 - Tourism Malaysia successfully participated in International French Travel Market (IFTM) Top Resa 2026, held from 15 to 17 September at Porte de Versailles! Returning to the event since 2024, the delegation reconnected with key European industry partners to promote the country.

The Tourism Malaysia Pavilion was officially launched by a distinguished delegation, including YBhg. H.E. Datuk Eldeen Husaini Mohd Hashim (Ambassador of Malaysia to France), YBhg. Datuk Seri Dr. Shamsul Anuar Hj. Nasarah (Deputy Minister of Home Affairs, representing Lenggong Tourism Council), and Madame Zalina Ahmad (Director of Tourism Malaysia Paris Office).

Uniting key players from across the national travel ecosystem, the pavilion brought together essential stakeholders, including Malaysia Airlines, Sarawak Tourism Board, and Lenggong Tourism Council. Alongside leading DMCs such as Asian Trails, Jan Tours, Malai Adventure, Asian Overland Services, and Bamboo Adventures, the team successfully showcased the best of Malaysian hospitality to the global market.

-Tourism Malaysia.

Tourism Malaysia Strengthening Partnership For Visit Malaysia 2026-2027 With Etihad Airways

 

DUBAI, 17 September 2026 - Tourism Malaysia held a productive meeting with Etihad Airways at its headquarters in Abu Dhabi on 17 September 2026. The Tourism Malaysia delegation comprised Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia; Mr. Mohd Faharuddin Hatmin, Director of Tourism Malaysia Dubai; and Ms. Mohana Murni Shanmugan, Deputy Director, MENA Unit, International Promotion Division (Asia/Africa).

During the meeting, Etihad Airways confirmed that it will increase its flight frequency on the AUH–KUL route from 14 flights weekly to 21 flights weekly, starting 15 December 2026. This increase marks a significant boost in air connectivity between the two destinations and reflects growing confidence in the Malaysia market.

Etihad Airways was represented by Mr. Tiago Phillimore, Director of Digital Marketing & eCommerce, and Ms. Parris Lea Bohun, Global Tourism & Partnerships Manager.

The meeting explored opportunities for closer collaboration under Visit Malaysia 2026–2027, focusing on joint promotional initiatives, stronger destination visibility and boosting visitor arrivals to Malaysia through Etihad’s extensive network.

Both parties look forward to turning connectivity into inspiration and inspiring more travellers to discover Malaysia.

-Tourism Malaysia.

Tourism Malaysia Strengthens The Maldives Market Engagement In Support Of The Visit Malaysia 2026-2027 Campaign

 

MALÉ — Tourism Malaysia continues to strengthen its international market outreach through the Visit Malaysia 2026–2027 (VM2026–2027) Product Briefing in the Maldives today, aimed at enhancing engagement with the Maldivian travel trade and introducing Malaysia’s diverse tourism offerings and unique travel experiences.

The product briefing provides an important platform for Tourism Malaysia to engage directly with Maldivian travel agents, tour operators and tourism stakeholders, while strengthening business relationships and exploring new opportunities for collaboration. The initiative also supports Tourism Malaysia’s ongoing efforts to position Malaysia as a preferred travel destination for Maldivian visitors under VM2026–2027.

Led by Ms Haryanty Abu Bakar, Director of Tourism Malaysia Mumbai, the programme showcases Malaysia’s diverse tourism offerings that cater to the travel preferences of Maldivian visitors, including vibrant city experiences, shopping, education tourism, healthcare and wellness, gastronomy, nature and adventure, family holidays, as well as Malaysia’s appeal as a leading Muslim-friendly destination.

-Tourism Malaysia.

A Taste Of Malaysia In Singapore: Tourism Malaysia And Jen Singapore Tanglin By Shangri-La Celebrate Malaysia Day

 

SINGAPORE — Tourism Malaysia, in collaboration with JEN Singapore Tanglin by ShangriLa, is celebrating Malaysia Day with “Rasa Malaysia”, a culinary showcase highlighting Malaysia's rich and diverse flavours.

Officially launched on 11 September 2026 by Her Excellency Datin Paduka Anizan Siti Hajjar Adnin, High Commissioner of Malaysia to Singapore, the initiative marks Tourism Malaysia’s second major culinary collaboration in Singapore this year. The showcase reflects ongoing efforts to promote Malaysia's diverse gastronomic heritage and strengthen awareness of the country's tourism offerings among Singaporean consumers and international visitors.

Organised in collaboration with the Sarawak Trade and Tourism Office Singapore (STATOS) and the Sabah Trade and Tourism Office Singapore (STTOS), with the support of the High Commission of Malaysia in Singapore, the showcase presents a diverse selection of flavours from across the country. Guests can savour iconic dishes representing destinations such as Pahang, Melaka, Perak, Johor and Penang, alongside the distinctive indigenous flavours and native ingredients of Sabah and Sarawak.

-Tourism Malaysia.

Malaysia rednote Creators Meetup – Travel & Lifestyle

 

PUTRAJAYA, 15 September 2026 | The Malaysia rednote Creators Meetup – Travel & Lifestyle was successfully held with the participation of representatives from Tourism Malaysia, rednote Official, Attitude Asia Group, invited speakers and approximately 60 content creators.

The programme aimed to introduce the rednote Creator Program and enhance creators’ understanding of travel and lifestyle content creation, digital trends, audience engagement and opportunities in the Chinese market. The programme also highlighted rednote’s efforts to expand its platform and creator ecosystem globally beyond the Chinese market.

The programme was conducted in two sessions catering to Mandarin, English and Bahasa Malaysia-speaking creators. The sessions featured presentations on rednote and its Creator Program, travel content creation, sharing sessions, a Creators’ Forum and Q&A, agency sharing, content creation workshops and hands-on posting activities.

The morning session, which catered to Mandarin-speaking creators, was officiated by Mr Lee Thai Hung, Deputy Director General (Promotions II), Tourism Malaysia, and accompanied by Ms Yasmin Faezah Samsudin, Director of Corporate Communication Division. The session also featured a Strategic Partner Certificate Exchange between Tourism Malaysia and Attitude Asia Group. The certificate was presented by Mr Lee Thai Hung to Mr Kien Lim, Chief Executive Officer, Attitude Asia Group, in recognition of the strategic partnership between both parties.

The afternoon session, which catered to Bahasa Malaysia and English-speaking creators, was officiated by Mr Mohd Akbal Setia, Deputy Director General (Promotions), Tourism Malaysia, and accompanied by Ms Yasmin Faezah Samsudin, Director of Corporate Communication Division, and Mr Mohd Izal bin Mohd Nor, Director of Advertising & Digital Division. The session also featured a gift exchange with Ms Mia Liang, Global Creator Growth, rednote.

Overall, the programme provided a valuable platform for Tourism Malaysia to strengthen its engagement with rednote and content creators, while encouraging the creation and dissemination of travel and lifestyle content to promote Malaysia as a preferred tourism destination and strengthen Malaysia’s visibility among both Chinese and international audiences.

-Tourism Malaysia.

Tourism Malaysia And Al Rais Travel Strengthen Tourism Collaboration

 

DUBAI, 15 September 2026  - Tourism Malaysia held a productive meeting with Al Rais Travel to strengthen tourism cooperation and promote Malaysia as a preferred destination for travellers from the UAE and the wider Middle East in conjunction with Visit Malaysia 2026–2027.

Discussions focused on travel trade collaboration, destination promotion and the development of attractive Malaysia holiday packages, while highlighting Malaysia’s educational, medical, halal and Muslim-friendly tourism offerings, alongside its culture, nature and gastronomy.

As part of the collaboration, Tourism Malaysia will participate in the 14th edition of Al Rais Travel’s “Explore & Experience”, scheduled from 23 to 25 October 2026 at Al Khawaneej Walk. The event will target UAE nationals and expatriates, with Al Rais Travel offering attractive Malaysia packages throughout the three-day event.

The meeting was attended by Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia; Mr. Riaz Abdul Razak, Consul General of Malaysia in Dubai and the Northern Emirates; Mr. Mohd Faharuddin Hatmin, Director of Tourism Malaysia Dubai; and Ms. Mohana Murni Shanmugan, Deputy Director, MENA Unit, International Promotion Division (Asia/Africa).

Representing Al Rais Travel were Mr. Mohamed Jassim Al Rais, Executive Director, and Mr. Prem Sagar, Group General Manager.

Both parties look forward to further strengthening collaboration and promoting Visit Malaysia 2026–2027 through enhanced consumer engagement and travel trade initiatives.

-Tourism Malaysia.

Meeting With Air Arabia | Strengthening Air Connectivity For Visit Malaysia 2026-2027

 

DUBAI, 15 September 2026 | Tourism Malaysia held a productive meeting with Air Arabia during Arabian Travel Market (ATM) 2026 to discuss opportunities to expand flight connectivity and strengthen air access between the UAE and Malaysia.

During the meeting, Air Arabia confirmed that it will increase its flight frequency on the SHJ–KUL route from daily flights to 11 flights weekly, effective 25 October 2026. This increase marks a significant boost in air connectivity between the two destinations and reflects growing confidence in the Malaysian market.

The enhanced connectivity will create greater opportunities to attract visitors from the UAE and the wider region to Malaysia, supporting the Visit Malaysia 2026–2027 campaign and facilitating travel across key tourism segments, including leisure, nature, culture, educational tourism, medical tourism, halal and Muslim-friendly experiences.

The meeting was attended by Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia; Mr. Mohd Faharuddin Hatmin, Director of Tourism Malaysia Dubai; and Ms. Mohana Murni Shanmugan, Deputy Director, MENA Unit, International Promotion Division (Asia/Africa).

Representing Air Arabia were Mr. Rajesh Narula, Head of Sales (Asia & Indian Subcontinent, and Mr. Shahzad Naqvi, Area Manager – UAE.

Tourism Malaysia looks forward to further strengthening its collaboration with Air Arabia and leveraging enhanced air connectivity to bring more visitors to Malaysia for Visit Malaysia 2026–2027.

-Tourism Malaysia.

Tourism industry hits RM323bil, contributes 15.9pct to Malaysia's economy

 

KUALA LUMPUR: Malaysia's tourism industry generated RM323 billion in value added in 2025, contributing 15.9 per cent to the country's gross domestic product (GDP), according to the Department of Statistics Malaysia (DOSM). 

The Tourism Satellite Account 2025 report showed that the industry expanded 8.6 per cent last year, up from 7.8 per cent in 2024, driven by strong demand from inbound and domestic tourism expenditure. 

Internal tourism expenditure rose 15.2 per cent to RM236.9 billion in 2025, from RM205.6 billion a year earlier. 

Inbound tourism expenditure accounted for 52.7 per cent of total internal tourism expenditure, while domestic tourism expenditure made up the remaining 47.3 per cent. 

Inbound tourism expenditure surged 16.5 per cent to RM124.8 billion, compared with a 41.3 per cent increase in 2024. 

Tourists accounted for 95.6 per cent of inbound tourism expenditure, while excursionists made up 4.4 per cent.

Domestic tourism expenditure also grew 13.8 per cent to RM112.1 billion, compared with 25.1 per cent growth in 2024. 

Tourists accounted for 58.3 per cent of domestic tourism expenditure, while excursionists contributed 41.7 per cent. 

Retail trade made up the largest share of tourism industry's value added at 50.6 per cent, followed by food and beverage at 16.4 per cent and country-specific tourism characteristic services, including health and meeting, incentive, conference and exhibition activities, at 13.1 per cent. 

Accommodation contributed 9.3 per cent, while cultural, sports and recreational activities accounted for 4.3 per cent. 

Meanwhile, tourism-related industries employed 3.7 million people in 2025, representing 22.1 per cent of total employment in Malaysia. 

Employment in the tourism-related industries grew 3.5 per cent last year, compared with 4.6 per cent in 2024. 

Retail trade was the largest contributor to tourism-related employment at 37.9 per cent, followed by food and beverage serving services at 36.7 per cent and country-specific tourism characteristic services at 10.5 per cent. 

Together, the three subsectors accounted for 85.1 per cent of total employment in tourism-related industries.

-nst online.

Tourism Malaysia And Emirates Airlines Strategic Partnership Empower Connectivity Strengthening Visit Malaysia 2026-2027 Campaign

 

DUBAI, 14 September 2026- Emirates renews its strategic partnership with Tourism Malaysia through a one-year Memorandum of Understanding (MoU) to strengthen connectivity and drive inbound tourism to Malaysia from the UAE, the wider Middle East and Emirates’ global network at Arabian Travel Market.

The agreement was signed by Mr. Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Far East, and Mr. Mohd Amirul Rizal Abdul Rahim, Director General, Tourism Malaysia, and witnessed by Mr. Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia, and H.E. Tengku Dato' Sirajuzzaman bin Tengku Mohamed Ariffin, Ambassador of Malaysia to the UAE.

The partnership supports Visit Malaysia 2026–2027, targeting 47 million foreign visitor arrivals and RM329 billion in tourism receipts, through joint marketing, global promotion, media and travel trade familiarisation programmes, and collaboration at the Arabian Travel Market.

Together, Emirates and Tourism Malaysia aim to attract more high-value travellers, encourage longer stays and increase tourism expenditure, further strengthening Malaysia’s position as a preferred destination in the region.

-Tourism Malaysia.

Warna-warni Budaya Malaysia Menghidupkan Suasana Di Tengah Kota

 

KUALA LUMPUR | Taman Tasik Titiwangsa tampil meriah sempena Majlis Perasmian Festival Budaya Malaysia (FBM) 2026, dengan persembahan penuh warna yang mengetengahkan keunikan seni, budaya dan warisan daripada pelbagai latar masyarakat di Malaysia.

Majlis telah dirasmikan oleh YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya. Turut menghadiri, YBhg. Dato’ Shaharuddin bin Abu Sohot, Ketua Setiausaha, Kementerian Pelancongan, Seni dan Budaya; En. Wizani bin Rosmin, Timbalan Ketua Pengarah (Perancangan) Tourism Malaysia; En. Mohd Akbal Setia,Timbalan Ketua Pengarah (Promosi) Tourism Malaysia dan Ketua Sekretriat Visit Malaysia 2026; En. Lee Thai Hung, Timbalan Ketua Pengarah (Promosi II) Tourism Malaysia dan tetamu kehormat yang lain.

Dan kemeriahan masih belum berakhir! Jom rasai sendiri kepelbagaian budaya Malaysia menerusi persembahan, makanan tradisional dan pelbagai aktiviti menarik sepanjang festival berlangsung.

Lokasi: Taman Tasik Titiwangsa, Kuala Lumpur

Tarikh: 11–16 September 2026

Masa: 9.00 pagi–12.00 tengah malam

Jom raikan warna, tradisi dan budaya yang menjadikan Malaysia begitu istimewa!

-Tourism Malaysia.

Visit Malaysia Truly Asia Run 2026

 

KUALA LUMPUR, 13 September 2026 | Program Visit Malaysia Truly Asia Run 2026 telah berlangsung dengan jayanya di Dataran DBKL, Kuala Lumpur. Program ini dianjurkan oleh Persatuan Rekreasi Wilayah sebagai salah satu inisiatif yang menggalakkan gaya hidup sihat serta menyemarakkan kempen Visit Malaysia 2026 (VM2026).

Program ini telah dihadiri oleh YBhg. Dato’ Shaharuddin Abu Sohot, Ketua Setiausaha Kementerian Pelancongan, Seni dan Budaya (MOTAC); YBhg. Datuk Muhammad Azmi Mohd Zain, Ketua Pengarah Jabatan Wilayah Persekutuan; YBrs. Encik Wizani Rosmin, Timbalan Ketua Pengarah (Perancangan), Tourism Malaysia; serta YBrs. Encik Ismadi Sakirin, Pengarah Eksekutif Pembangunan (Sosioekonomi), Dewan Bandaraya Kuala Lumpur (DBKL), yang turut menyempurnakan sesi pelepasan peserta (flag-off) dan majlis penyampaian hadiah kepada para pemenang.

Selain memupuk semangat kesukanan dan rekreasi dalam kalangan masyarakat, program ini juga menyokong usaha mempromosikan Malaysia sebagai destinasi pelancongan utama, sejajar dengan aspirasi Kempen Visit Malaysia 2026.

-Tourism Malaysia.

Kunjungan Ketua Pengarah Tourism Malaysia Ke Reruai Festival Budaya Malaysia 2026

 

KUALA LUMPUR, 13 September 2026 | Ketua Pengarah Tourism Malaysia, Ybrs. En. Mohd Amirul Rizal Abdul Rahim telah berkunjung ke reruai Tourism Malaysia di Festival Budaya Malaysia (FBM) 2026, bertempat di Taman Tasik Titiwangsa, Kuala Lumpur. Beliau turut berkesempatan bertemu serta beramah mesra dengan para pempamer yang mengambil bahagian dalam festival ini.

Berlangsung dari 11 hingga 16 September 2026, FBM 2026 merupakan sebuah platform yang mengetengahkan kepelbagaian seni, budaya dan warisan Malaysia menerusi pelbagai persembahan kebudayaan, makanan warisan dan makanan popular, kraftangan serta produk tempatan, permainan tradisional dan aktiviti interaktif. Festival ini turut menampilkan 12 program dan aktiviti baharu untuk dinikmati oleh pengunjung.

Kunjungan ini menjadi platform yang bermakna untuk berinteraksi, bertukar pandangan serta mengeratkan hubungan bersama para pemain industri dalam usaha memperkukuh sektor pelancongan Malaysia, di samping memperkasa promosi kepelbagaian budaya dan warisan negara kepada pengunjung tempatan serta antarabangsa.

Jom raikan keunikan seni, budaya dan warisan Malaysia di Festival Budaya Malaysia 2026!

Lokasi: Taman Tasik Titiwangsa, Kuala Lumpur

Tarikh: 11 – 16 September 2026

Masa: 9.00 pagi – 12.00 tengah malam

Masuk Percuma!

-Tourism Malaysia.

JYNNS Opens Wellness Treasure Flagship Store At Pavilion Kuala Lumpur, Bringing Malaysia’s Natural Treasures To The Heart Of The City

 

KUALA LUMPUR, 12 September 2026 – Following the opening of MyTreasure at Kuala Lumpur International Airport Terminal 2, Malaysian wellness brand JYY Group is bringing “Malaysia’s Natural Treasures” further into one of the country’s key international tourism landmarks with the official opening of the JYNNS Wellness Treasure Flagship Store at Pavilion Kuala Lumpur. Extending its presence from Malaysia’s international aviation gateway to the heart of Kuala Lumpur’s tourism and shopping district, JYY Group aims to create more touchpoints where travellers can discover Malaysia’s rich natural resources, local flavours and take home a meaningful memory of Malaysia.

The opening ceremony was officiated by YBrs Mohd Akbal Setia, Deputy Director General of Tourism Malaysia and Head of the Visit Malaysia Secretariat  2026–2027, reflecting the aspiration of Visit Malaysia 2026–2027, alongside Mr. Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia to showcase more Malaysian tourism products, experiences and homegrown brands to an international audience.

“We are pleased to see homegrown companies such as JYY Group creating more opportunities for international visitors to discover what Malaysia has to offer within the Golden Triangle. Such initiatives enrich the visitor experience while bringing more Malaysian products, experiences and stories to an international audience,” said En Mohd Akbal Setia.

The opening of JYNNS at Pavilion Kuala Lumpur now extends this experience from Malaysia’s international aviation gateway into the heart of Kuala Lumpur. Its earlier MyTreasure concept at Kuala Lumpur International Airport Terminal 2 brings together Malaysian natural wellness products, distinctive gifts and cultural experiences, providing international travellers with a gateway to discovering the country’s treasures.

Alann Tan, Founder and Group CEO of JYY Group, said: “From Kuala Lumpur International Airport Terminal 2 to Pavilion Kuala Lumpur, we want to create more windows for international travellers to discover Malaysia’s natural resources, flavours and stories. Our goal is to see more great Malaysian products recognised locally and given the opportunity to reach the world.”

Nicholas Teo Continues as JYNNS Trigona Honey Series Brand Ambassador

Another highlight of the grand opening was the appearance of Malaysian singer and actor Nicholas Teo, who continues his partnership with JYNNS as Brand Ambassador for the JYNNS Trigona Honey Series. Nicholas Teo also took on the role of “Store Manager for a Day”, fans meet at the new flagship store.

There is also a special East Malaysian connection behind the collaboration. Nicholas, who hails from Kuching, Sarawak, and JYNNS’ Trigona honey sourced from the pristine highlands of Malaysian Borneo, both have their roots in East Malaysia. Bringing these two homegrown stories together, Nicholas joins hands with JYNNS to introduce Malaysian natural treasure to a wider audience.

Nicholas Teo said: “I’m very happy to continue working with JYNNS and to introduce more people to a natural treasure that belongs to Malaysia. Trigona honey is a uniquely Malaysian natural resource, and today it is being introduced into our everyday lives in ways that are younger, more modern and more convenient. I also look forward to introducing Trigona honey to more friends overseas and, through it, helping them discover even more great things from Malaysia.

In conjunction with the flagship opening, JYNNS also unveiled the latest addition to its Trigona Honey Series, JYNNS Trigona Honey Propolis Mouth Spray, bringing Malaysia’s natural treasure into a convenient format designed for modern, everyday oral care.

Marking a new milestone for the series, the new product also led to a significant discovery， its overall antibacterial activity was found to be three times higher in relevant testing, emerging as one of the key breakthroughs behind the innovation. The spray combines two natural Malaysian active ingredients: Trigona propolis, which demonstrated up to 99.9999% antibacterial activity in relevant testing and possesses anti-inflammatory properties, and Trigona honey, known for its Low Glycemic Index (Low GI) characteristics. Together, they bring the natural benefits of both ingredients into one convenient, everyday spray.

In a playful coincidence, the “3X” also echoes Nicholas Teo’s iconic “OK” hand gesture, giving his familiar signature a new meaning. Alcohol- and preservative-free, the compact mouth spray delivers sweet-tart Trigona honey notes with a refreshing hint of mint, bringing this Malaysian natural treasure into everyday wellness in a more modern and convenient format.

The launch marks JYNNS’ continued expansion of its Malaysian Trigona Series, bringing the homegrown natural resource beyond traditional wellness into more modern and convenient everyday formats.

Exclusive Grand Opening Privileges and Limited-Time Offers

To celebrate the official opening of the JYNNS Wellness Treasure Flagship Store and Malaysia’s National Month, JYNNS is introducing a series of limited-time privileges:

Complimentary JYNNS Trigona Propolis Mouth Spray with a minimum RM69 single-receipt purchase at any JYNNS outlet nationwide. Available until 16 September, while stocks last.

JYNNS Trigona Propolis Mouth Spray Buy 2 Free 1 launch promotion.

Malaysia Day Month Beverages: Tropical Pandan Honey Bliss, Golden Honey Asam Jasmine Tea and Honey Berry Jasmine Tea at RM15.90 each, with a Buy 1 Free 1 promotion (Until 30 September 2026)

Musang King Pandan Cloud Cake special promotional price of RM38 (Until 30 September 2026)

-Tourism Malaysia.

Tourism Malaysia Collaborates With MYSTA & Bike Aid Singapore To Boost Cycling Tourism

 

KLUANG — Tourism Malaysia is leveraging Ride for Rations 2026, a cross-border cycling event between Singapore and Malaysia, as a strategic platform to strengthen Malaysia’s position as an experiential sports tourism destination while developing new cycling tourism products for the international market.

Organised by Bike Aid Singapore, Ride for Rations has been held for 15 years and is entering its 16th edition this year. The 2026 edition takes place from 11 to 13 September 2026, covering the route from Singapore to Kluang and Batu Pahat, Johor, with approximately 70 cyclists and 30 support crew participating.

A total of seven cycling tourism packages, developed by five travel agencies, were officially launched today as part of the programme’s key highlights. The initiative marks a significant step towards expanding and diversifying Malaysia’s tourism offerings, particularly in cycling and sports tourism, while creating new opportunities for industry players and local communities.

-Tourism Malaysia.