Pesta Air Antarabangsa Kuala Perlis 2026

 

Kuala Perlis bakal bergemerlapan dengan pesta air, tradisi dan pelbagai aktiviti menarik!

FASA 1 | 4–6 September 2026

Lokasi: Terusan Lencongan Banjir Barat, Kampung Wai, Kuala Perlis

MAJLIS PERASMIAN

Tarikh: 4 September 2026

Masa: 8.45 malam

FASA 2 | 18–20 September 2026

Lokasi: Dataran MBI, Kuala Perlis

MAJLIS PENUTUP

Tarikh: 20 September 2026

Masa: 5.00 petang

> Pertandingan Perahu Tradisi

> Pertandingan Perahu Naga

> Pertandingan Perahu Berhias

> Sukan Rakyat

> Persembahan Kesenian

> Pertunjukan Simfoni Air

> Dan pelbagai lagi aktiviti menarik!

Jom ajak keluarga, sahabat dan geng-geng anda untuk sama-sama memeriahkan Pesta Air Antarabangsa Kuala Perlis 2026!

Jangan lepaskan peluang — kita jumpa di Kuala Perlis!

“Transformasi Diteruskan, Tradisi Dikekalkan”

-JKKN Perlis.

Batik Air-Tourism Malaysia Trade Event In Seoul

 

SEOUL, 26 August 2026 | The Batik Air and Tourism Malaysia Trade Event, held at The Westin Josun Seoul, brought together Tourism Malaysia, Batik Air and key Korean tourism industry stakeholders to strengthen cooperation and create new opportunities to promote Malaysia in the South Korean market.

The event was officiated by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, and attended by YBhg. Datuk Chandran Rama Muthy, Chief Executive Officer of Batik Air, and Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia.

Around 60 Korean travel agents, industry partners and media representatives participated in the event, which comprised a tourism seminar followed by the Batik Air Trade Partner Appreciation Night.

The programme provided an important platform for Tourism Malaysia, Batik Air and Korean tourism industry stakeholders to exchange market insights, explore business opportunities and strengthen cooperation in promoting Malaysia. It also showcased Malaysia’s diverse tourism offerings and the Visit Malaysia 2026–2027 campaign, while encouraging the development of more attractive Malaysia travel packages tailored to the Korean market.

The collaboration between Tourism Malaysia and Batik Air extends beyond this event through joint promotional activities, tourism seminars, familiarisation trips and consumer campaigns under the Geran Sepadan Penerbangan Charter (GSPC) Matching Grant, supporting efforts to stimulate travel demand and enhance connectivity to Malaysia.

Highlighting the importance of the Korean market, YB Dato Sri Tiong King Sing said that South Korea remains an important tourism market for Malaysia, and that the partnership with Batik Air plays an important role in strengthening Malaysia’s presence in key source markets, enhancing connectivity and positioning Malaysia as a preferred tourism destination.

Air connectivity remains fundamental to sustaining this growth. As of July 2026, South Korea and Malaysia are connected by approximately 47 weekly direct flights from Incheon and Busan, providing more than 11,000 seats.

Malaysia welcomes greater participation from airlines and charter operators to further expand connectivity from South Korea. Increased air capacity will be instrumental in stimulating travel demand, creating more opportunities for the tourism industry and attracting more Korean visitors to discover Malaysia.

Through stronger cooperation between the public and private sectors, Tourism Malaysia will continue to work closely with airlines and Korean tourism industry partners to turn the momentum of Visit Malaysia 2026–2027 into sustainable tourism growth and further strengthen Malaysia’s position in the South Korean market.

-Tourism Malaysia.

Malaysia Strengthens Australian Travel Trade Partnerships Through Roadshow To Australia

 

MELBOURNE — In a bold step to further strengthen international tourism ties and amplify momentum for the ongoing Visit Malaysia 2026-2027 (VM2026–2027) campaign, Tourism Malaysia has kicked off an impactful Roadshow to Australia. The roadshow runs in Melbourne (25 August) and Sydney (27 August), bringing together industry leaders and tourism stakeholders to strengthen tourism partnerships and showcase Malaysia’s vibrant tourism offerings under the unifying banner of Malaysia MADANI. 

Spearheaded by Mr Mohamad Libra Lee Haniff, Director of International Promotion Division (Americas, Europe and Oceania), the Roadshow to Australia promotes VM2026–2027, the Malaysia My Second Home (MM2H) programme, and Malaysia’s medical tourism through the Malaysia Healthcare Travel Council (MHTC), in an effort to elevate the nation’s reputation and image as a sustainable and culturally rich travel destination. 

The Malaysian delegation comprises 20 organisations, including travel agencies, hotels and resorts, associations, and MM2H agents, united in their goal to boost business opportunities through business-to-business (B2B) meetings, Malaysian Trade Evening sessions, and strategic networking events. Across both Melbourne and Sydney, the roadshow is expected to attract an estimated 300 buyers, further strengthening engagement and expanding Malaysia’s reach within the Australian market. These sessions aim to promote Malaysia’s multicultural appeal, modern infrastructure, and continued commitment to sustainable tourism. 

Malaysia remains a leading travel destination in the Australian market, with visitor interest continuing to grow. As of June 2026, Malaysia recorded a total of 252,086 Australian visitors, representing an 8.1 per cent increase compared with 233,147 visitors from the same market in the corresponding period last year. This strong performance reflects the resilience and growing importance of the Australian market in sustaining Malaysia’s tourism momentum and broadening its global appeal. 

Mr Mohd Amirul Rizal Abdul Rahim said, “Australia remains one of Malaysia’s key medium-haul markets, and this mission is a timely opportunity to renew partnerships and invite more Australians to rediscover Malaysia. With Visit Malaysia 2026 now in full swing and continuing into 2027, we are intensifying efforts to attract high-value travellers who appreciate our diversity, hospitality, and evolving tourism experiences.” 

Through this roadshow, Tourism Malaysia will continue to solidify partnerships with Australian tour operators, airlines, and media, ensuring Malaysia remains a preferred destination not only for holidays but also for long-stay programmes, cultural exchanges, and lifestyle migration. 

The Roadshow to Australia serves as a pivotal platform to deepen Australia–Malaysia tourism ties while showcasing Malaysia’s cultural heritage, hospitality, and sustainable offerings, in line with VM2026–2027. This roadshow also reinforces the nation’s standing as a leading travel destination in the Asia-Pacific region, attracting travellers seeking enriching and culturally immersive experiences.

-Tourism Malaysia.

Taman Ekuestrian Putrajaya - Pakej Perkahwinan, Pakej Nikah & Tunang, Dan Pakej Mesyuarat

 

-Taman Ekuestrian Putrajaya.

Tourism Malaysia Intensifies VM2026 Promotion In Vietnam As Campaign Extends Into 2027

 

HO CHI MINH CITY — Tourism Malaysia is intensifying its promotional efforts in Vietnam following the extension of the Visit Malaysia 2026 (VM2026) campaign through the end of 2027, providing greater opportunities to sustain travel demand, deepen industry engagement and strengthen Malaysia’s position as a preferred destination among Vietnamese travellers.

Building on this extended campaign momentum, Malaysia will continue to strengthen destination promotion and industry engagement through key tourism and travel trade platforms, including Vietnam Travel Day 2026 in Gia Lai and HORECFEX Vietnam 2026 in Da Nang, both taking place in August.

-Tourism Malaysia.

Memperkukuh Kerjasama Promosi Malaysia Di Australia

 

MELBOURNE, 25 Ogos 2026 — Delegasi Tourism Malaysia telah mengadakan kunjungan hormat kepada Pejabat Konsul Jeneral Malaysia di Melbourne. Turut hadir ialah Pengarah Tourism Malaysia Sydney serta wakil daripada MM2H MOTAC yang menyertai Roadshow to Australia.

Pertemuan ini menjadi platform untuk membincangkan perkembangan semasa industri pelancongan Malaysia serta meneroka kerjasama baharu bersama Pejabat Konsul Jeneral, termasuk sokongan strategik dalam memperluas capaian pasaran dan memantapkan hubungan industri. Kedua‑dua pihak turut bertukar pandangan mengenai hala tuju kerjasama masa depan, merangkumi usaha memperkenalkan keunikan budaya asli Malaysia, memperluas program libat urus awam (B2C), serta meneroka kerjasama dengan institusi pendidikan di Australia melalui aktiviti budaya seperti pengenalan seni dan muzik tradisional.

Tourism Malaysia merakamkan penghargaan atas sokongan berterusan Pejabat Konsul Jeneral Malaysia di Melbourne dalam membantu memperkukuh usaha promosi dan pemasaran Malaysia di Australia. Kerjasama erat ini amat signifikan dalam memastikan Malaysia terus menjadi destinasi pilihan dalam kalangan pelancong Australia.

-Tourism Malaysia.

Tourism Malaysia Launches "Taste Of Malaysia – Flavours Of Penang" With Shangri-La Qiantan, Shanghai

 

SHANGHAI — Tourism Malaysia Shanghai, in collaboration with Shangri-La Qiantan, Shanghai, organised the “Taste of Malaysia – Flavours of Penang” Food Festival, taking place from 21 to 31 August 2026, as part of the continued efforts to promote Malaysia’s diverse culinary culture and support Visit Malaysia 2026–2027 (VM2026–2027). 

The event is jointly supported by the Malaysia External Trade Development Corporation (MATRADE) and the Palm Oil Research and Technical Service Institute of the Malaysia Palm Oil Board (MPOB) to bring the authentic flavours and multicultural heritage of Penang, which is widely regarded as Malaysia’s food capital, to Shanghai and allow local food enthusiasts to experience the unique allure of Malaysia first-hand. 

The opening ceremony was officiated by Mr. Aaron Gan, Director of Tourism Malaysia Shanghai, and Mr. Dexter Cheng, General Manager of Shangri-La Qiantan. Distinguished guests, including local tourism partners and media representatives, will experience Malaysia’s vibrant culture and culinary heritage through a buffet tasting session and a hands-on batik-making activity. 

“Taste of Malaysia – Flavours of Penang” is not only a feast for the palate but also a significant platform for cultural exchanges between China and Malaysia. Penang’s food culture, shaped by centuries of culinary wisdom from Malay, Chinese, Indian, and Eurasian communities, tells a story of migration, fusion, and tradition. This allows guests to explore Malaysia’s tourism highlights, local customs, and world-class hospitality while savouring its diverse cuisine. 

The food festival welcomed two distinguished guest chefs from Malaysia: Chef Azhar bin Bah and Chef Lim Chang Wei. Chef Azhar brings over 26 years of culinary experience, having represented Penang in numerous international food promotions and cooked for Malaysian dignitaries. Chef Lim is highly regarded for his expertise in traditional Nyonya cuisine and his dedication to preserving Peranakan culinary heritage. Together, the two chefs will present a curated selection of Penang’s signature delicacies, offering guests an authentic taste of Nanyang flavours. 

The strong and growing interest in Malaysia among Chinese travellers is further reinforced by encouraging visitor arrivals and the expansion of air connectivity between China and Penang. From January to June 2026, Malaysia recorded 2.6 million visitor arrivals from China, representing a 17.6 per cent increase compared with 2.2 million visitor arrivals from the same market during the corresponding period last year. 

This growing interest is further supported by approximately 69 flights per week from various cities in China to Penang, operated by Shanghai Airlines, Juneyao Air, China Southern Airlines, as well as to strengthen new flights and routes from China. With convenient air connectivity of 771 weekly flights from China to Malaysia, Chinese travellers can enjoy easier access to Malaysia and discover its renowned culinary offerings, vibrant cultural heritage, and distinctive island charm. 

As VM2026–2027 gains momentum into 2027, Tourism Malaysia reaffirms its commitment to deepening engagement with the Chinese market through high-quality culinary and cultural events. Such initiatives not only showcase Malaysia’s diverse culinary heritage, but also strengthen destination awareness and encourage more Chinese travellers to discover Malaysia, particularly Penang, as a destination offering rich culinary experiences, vibrant cultures, and warm Malaysian hospitality.

-Tourism Malaysia.

Tourism Malaysia And Foodie Media Forge Strategic Partnership To Amplify Visit Malaysia 2026-2027 Campaign

 

KUALA LUMPUR — Tourism Malaysia and Foodie Media Berhad, through its wholly-owned subsidiary Good Foodie Media Sdn. Bhd. (GFM), have formalised a Memorandum of Understanding (MoU) to strengthen the promotion of Malaysia’s tourism offerings, particularly its rich culinary heritage, cultural attractions and lifestyle experiences, in support of the Visit Malaysia 2026-2027 campaign. 

The collaboration provides a strategic platform for both parties to leverage their respective strengths in destination marketing and digital content creation to generate greater awareness of Malaysia as a preferred tourism destination, while encouraging both domestic and international travellers to discover the country’s diverse tourism experiences. 

Under the MoU, GFM will support the production and distribution of digital content related to VM2026-2027 and its events, provide on-ground media coverage of Tourism Malaysia-designated events, food festivals and heritage site activations, as well as amplify campaign content through its extensive portfolio of digital platforms and lifestyle brands. 

Foodie Media operates 45 lifestyle-focused brands with a combined following of more than 50 million across various digital platforms, including Facebook, Instagram, TikTok, Threads, YouTube, RedNote, Lemon8, X, Douyin, Telegram and WhatsApp. Its portfolio includes food, travel and lifestyle platforms such as KL Foodie, Penang Foodie, Halal Foodie, Da Ma Chi Huo and Malaysia Homie. Its portfolio also includes Malaysia, a brand dedicated to the whole of Malaysia, from its destinations and food to its culture and everyday life. 

Through its established digital reach, the collaboration is expected to further strengthen the visibility of Malaysian destinations, gastronomy, heritage attractions and lifestyle experiences among audiences with a strong interest in travel, food and leisure. 

Tourism Malaysia, meanwhile, will provide GFM with curated information on Malaysian tourism offerings encompassing gastronomy, lifestyle, attractions and emerging destinations, while facilitating its participation in selected Tourism Malaysia events throughout 2026. The collaboration will further support the development and dissemination of content showcasing Malaysia’s diverse tourism experiences to wider audiences. 

The partnership comes at a strategic time as Malaysia continues to intensify promotional efforts under VM2026, which has been extended through the end of 2027. The extended campaign period provides greater opportunities for Tourism Malaysia and its industry partners to sustain travel demand, strengthen destination awareness and promote Malaysia’s diverse tourism offerings across key markets. 

The collaboration also complements Foodie Media’s broader content ecosystem, which covers food and beverage, travel and tourism, property, home and living, technology, sports and automotive. Through destination storytelling, creator-led campaigns and on-ground coverage of tourism events and festivals, the partnership will further connect Malaysian tourism experiences with highly engaged digital audiences. 

Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said: “The collaboration with Foodie Media strengthens our efforts to leverage digital platforms and content-driven storytelling in promoting Malaysia’s diverse tourism offerings under VM2026-2027. With its extensive digital reach and strong presence in the food, travel and lifestyle segments, Foodie Media provides an effective platform to bring Malaysia’s destinations, gastronomy, culture and heritage closer to audiences in Malaysia and beyond. 

“Strategic partnerships with media and industry players are important in expanding the reach of our promotional efforts and connecting more audiences with Malaysia’s diverse tourism experiences. Through this collaboration, we aim to inspire greater interest in Malaysia and encourage visitors to explore, experience and appreciate the unique attractions, culture and hospitality that the country has to offer.” 

Nicholas Lim Pinn Yang, Chief Executive Officer of Foodie Media Berhad, said: “Promoting Malaysia has been our mission since day one. We started in 2016 with a single page about food in Penang, and everything we have built since has been about showing what this country has to offer. Last year we launched a brand called Malaysia. Working alongside Tourism Malaysia now lets us bring more of the country to audiences who already come to us for ideas on what to do and where to go.” 

The partnership reflects Tourism Malaysia’s continued commitment to strengthening public-private collaboration and maximising digital and content-driven platforms to promote Malaysia’s tourism offerings, in line with the objectives of VM2026 and the extended campaign period through 2027.

-Tourism Malaysia.

Tourism Malaysia Sales Mission To The Philippines In Cebu

 

CEBU, 22 August 2026 - Tourism Malaysia Sales Mission to the Philippines continued to its next destination, Cebu, Philippines led by Mr Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia.

The programme featured a Destination Seminar, MM2H Seminar and Travel Mart, bringing together 21 Malaysian tourism industry stakeholders and 120 Cebu buyers for B2B meetings, networking and destination presentations.

-Tourism Malaysia.

Celebrating A Successful Conclusion To Sales Mission To India Series 2

 

NEW DELHI, 19 August 2026| Tourism Malaysia successfully concluded the Sales Mission to India Series 2 with a networking dinner in New Delhi, bringing together 220 buyers from the Indian travel industry.

As New Delhi marked the final city of the mission, Tourism Malaysia is pleased to have engaged with more than 700 buyers across three major Indian cities, Chennai, Mumbai and New Delhi, further strengthening industry connections and creating new opportunities to promote Malaysia in the Indian market.

The networking dinner was graced by the presence of Mr. Mohd Amirul Rizal Abdul Rahim, Director General Tourism Malaysia; Puan Sharifah Ezneeda Wafa Syed Zulkarnain Wafa, Chargé d’Affaires of the Malaysia High Commission in India, together with other Malaysian diplomats and officers from Tourism Malaysia New Delhi.

The successful conclusion of the three city mission reflects the strong interest and confidence of the Indian travel trade in Malaysia, while providing an important platform for Malaysian sellers and Indian buyers to strengthen partnerships, explore new business opportunities and promote Malaysia’s diverse tourism offerings.

A heartfelt congratulations and appreciation to the all TM offices in India for the excellent arrangement and Malaysian sellers for the support in making the Sales Mission to India Series 2 a great success!

Together, we continue to strengthen Malaysia–India tourism ties and welcome more Indian travellers to experience Malaysia Truly Asia in conjunction with Visit Malaysia 2026-2027.

-Tourism Malaysia.

Tourism Malaysia Sales Mission To The Philippines In Davao

 

DAVAO, 20 August 2026 | Tourism Malaysia Sales Mission to the Philippines continued to its next destination, Davao, led by Mr Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia.

The programme featured a Destination Seminar, MM2H Seminar and Travel Mart, bringing together 21 Malaysian tourism industry stakeholders and 122 Davao buyers for B2B meetings, networking and destination presentations.

-Tourism Malaysia.

Langkawi targets European and Asian markets to offset flight losses

 

Langkawi’s loss of two international flights in May, alongside the suspension of services from Bengaluru and Dubai, contributed to a year-on-year decline of around 200,000 tourist arrivals in 1H2026. 

Singapore is currently the only international gateway with direct scheduled flights to the island, though China Southern Airlines will commence three weekly services from Guangzhou in December. 

Waffa Wahida Zainol, manager of the Tourism Division at Langkawi Development Authority (LADA), said the island is working to rebuild and diversify its air connectivity. Plans include 20 direct charter flights from Warsaw between November and March 2027, alongside discussions with Batik Air to operate charters from Central Asia. 

To encourage more services, LADA offers marketing support of up to US$20,000 to operators committing to at least 10 flights per season. The authority is also partnering with Malaysia Airports and Tourism Malaysia to attract carriers from China and India, including ongoing talks with Air India Express for a Delhi route. 

Despite current airlift constraints, delegates at PATA Travel Mart 2026 noted that Langkawi maintains strong appeal through its natural attractions, UNESCO Geopark status, and quality accommodation. 

Tricia Loh, country manager for Malaysia and Singapore at Discova, highlighted strong interest from France – supported by direct Malaysia Airlines flights between Kuala Lumpur and Paris – as well as Central Europe and the Baltics. Discova is also exploring combined itineraries linking the island with Kuala Lumpur and Penang for southern Chinese travellers. 

Loh noted that European visitors typically stay four to five nights, attracted by year-round good weather and spacious accommodation. 

The island’s resort sector is also expanding with the upcoming opening of the 251-room Hilton Burau Bay Langkawi Resort. 

Meanwhile, the Malaysian Inbound Tourism Association is organising an October familiarisation trip for Chinese event planners, association leaders, and corporate buyers to highlight Langkawi’s business events potential.

-TTG Asia.

Tourism Malaysia Concludes Sales Mission To India Series 2 In New Delhi

 

NEW DELHI, 19 August 2026 | The Sales Mission to India Series 2 has reached its final destination in New Delhi, marking another important milestone in strengthening Malaysia’s presence and engagement in the Indian market.

A press conference was held featuring Director General of Tourism Malaysia, Mr Mohd Amirul Rizal Abdul Rahim, together with Mr Ahmad Johanif Mohd Ali, Director of Tourism Malaysia New Delhi; Dato’ Aruldas, President of MITTA; and Mr Suresh Vanan, Head of Communication & Promotion, Batik Air. The session was attended by 55 media representatives from New Delhi.

During the press conference, the Director General highlighted the importance of maintaining a consistent and continuous presence in the Indian market through initiatives such as the Sales Mission. Such engagements provide a vital platform to strengthen industry partnerships, address market challenges and ensure Malaysia remains top of mind among Indian travellers.

The session also highlighted Tourism Malaysia’s efforts to promote destinations beyond the traditional Kuala Lumpur and Genting Highlands routes, with greater emphasis on Penang, Langkawi, Johor Sabah & Sarawak, alongside Malaysia’s diverse offerings in culture, nature, adventure, golf, wellness & education.

The Director General also addressed the current challenges and crises affecting the tourism industry, both in Malaysia and globally, emphasising the importance of resilience, closer collaboration with airlines and travel trade partners, as well as continuous market promotion to sustain tourist confidence and travel demand.

As Malaysia looks ahead to Visit Malaysia 2026–2027, Tourism Malaysia remains committed to creating greater awareness of Malaysia’s diverse tourism experiences and encouraging Indian travellers to discover more of Malaysia, beyond the familiar destinations.

From Chennai to New Delhi, Sales Mission to India Series 2 concludes with renewed commitment to strengthening the Malaysia–India tourism connection and driving greater opportunities for the tourism industry.

-Tourism Malaysia.

Visit Malaysia 2026 Campaign Video “Surreal Experiences” Clinches Pata Gold Awards 2026

 

KUCHING — Tourism Malaysia continues to earn international acclaim after securing a PATA Gold Award 2026 at this year's official presentation ceremony organised by the Pacific Asia Travel Association (PATA). The award was presented yesterday at the PATA Gold Awards 2026 Gala Dinner, held in conjunction with the PATA Travel Mart (PTM) 2026 in Kuching, Sarawak. 

The award was proudly received by Mr Mohd Akbal Setia, Deputy Director General (Promotions), Tourism Malaysia. Presented in the "Marketing – Travel Video" category, the Visit Malaysia 2026 campaign video, titled "Surreal Experiences", highlights the essence of Malaysia’s unique tourism offerings, including its diverse attractions, rich culture, and authentic travel experiences. 

The three-minute promotional video encapsulates Malaysia’s unity, harmony, warmth, and cultural diversity. Set to an uplifting soundtrack by renowned local artiste Ernie Zakri, the visual narrative is enriched by soulful lyrics rendered in the diverse languages of Malaysia's multiracial society, a musical celebration of the nation’s enduring harmony. Since its launch in 2025, the video has been featured at major international travel shows, exhibitions, roadshows, and sales missions worldwide to promote Malaysia as a premier global destination. 

This recognition comes amidst strong international tourism performance, with Malaysia recording 21.2 million visitor arrivals in the first half of 2026, reflecting a 2.5 per cent growth compared to 20.6 million in the same period in 2025. Key promotional videos such as “Surreal Experiences” play a vital role in sustaining this growth as Tourism Malaysia works towards its target of arrivals for the Visit Malaysia 2026–2027 campaign. 

The PATA Gold Awards recognise excellence in tourism marketing and sustainable initiatives across two primary categories: Marketing and Sustainability & Social Responsibility. This year, winners across each category were selected by an independent panel of 25 international judges, with 27 awards presented alongside Grand Title Winners for best-of-show entries. 

PTM 2026 offers networking and contracting opportunities to help travel and tourism organisations access key decision-makers, meet new clients, expand market reach, establish new relationships, and consolidate existing business partnerships, further reinforcing its position as a premier B2B travel trade event in the Asia-Pacific region. 

The Malaysian sellers comprised six member organisations from the PATA Malaysia Chapter: Malai Adventure Sdn. Bhd., Langkawi Development Authority (LADA), Langkawi MICE Holidays & Tours Sdn. Bhd., FIC Hospitality Sdn. Bhd., World Express (M) Sdn. Bhd., and U2 Travel & Tours Sdn. Bhd.

-Tourism Malaysia.

Tourism Malaysia To Lead Sales Mission To The Philippines 2026 To Strengthen Tourism Partnerships

 

MANILA — Tourism Malaysia has successfully organised the Sales Mission to the Philippines 2026, taking place from 16 to 23 August 2026, featuring a Destination Seminar and Travel Mart across three major cities in the Philippines, namely Manila, Davao, and Cebu, as part of its ongoing efforts to strengthen tourism cooperation, highlight Malaysia’s diverse tourism offerings and travel destinations, and increase visitor arrivals from the Filipino market. 

The multi-city sales mission will connect 21 Malaysian tourism industry stakeholders, comprising state tourism organisations, travel agents, tour operators, airlines, online travel agencies, and hotel and accommodation providers, with Filipino tourism partners and 340 buyers through business-to-business (B2B) meetings, networking sessions, and destination presentations. Malaysian delegates will also engage directly with Filipino travel trade representatives through pre-arranged business-matching sessions. 

The programme is expected to provide an effective platform for Malaysian tourism suppliers to showcase their latest travel packages and tourism offerings, including vibrant cities, pristine islands, world-class shopping experiences, family-friendly attractions, rich culture, diverse culinary experiences, and internationally recognised Muslim-friendly tourism facilities and travel experiences. This helps foster new business collaborations and reinforce existing partnerships with Filipino travel trade partners. 

Mr Lee Thai Hung, Deputy Director General (Promotions II) of Tourism Malaysia, said, "The Philippines continues to be a promising source market for Malaysia, supported by strong air connectivity, close cultural ties, and increasing demand for regional travel. Through this sales mission, Tourism Malaysia remains committed to strengthening our partnership with the Filipino travel industry while positioning Malaysia as the preferred destination for leisure, business events, shopping, nature, culture, and Muslim-friendly tourism in conjunction with Visit Malaysia 2026–2027." 

The Philippines remains an important market for Malaysia within the ASEAN region. As of June 2026, Malaysia recorded a total of 299,633 visitor arrivals from the Philippines, marking a 1.13 per cent increase from 296,298 visitor arrivals during the corresponding period in 2025. Air connectivity between Malaysia and the Philippines remains robust, with approximately 59 weekly flights offering more than 11,615 seats. These flights connect Kuala Lumpur, Kota Kinabalu, and other Malaysian destinations with Filipino cities, including Manila and Cebu. 

Tourism Malaysia extends its sincere appreciation to all Malaysian and Filipino tourism stakeholders, airlines, and travel trade partners for their continuous support and collaboration in driving visitor arrivals to Malaysia. Through stronger industry partnerships and sustained promotional efforts, Tourism Malaysia remains confident of achieving the objectives of Visit Malaysia 2026–2027 while further strengthening tourism cooperation between the two countries.

-Tourism Malaysia.

Sarawak welcomes over 1,100 delegates for PATA Travel Mart 2026 debut

 

From left: PATA’s Noor Ahmad Hamid and Henry Oh; minister Sri Haji Abdul Karim Rahman Hamzah, and Sarawak Tourism Board’s Sharzede Salleh Askor

PATA Travel Mart (PTM) 2026 opened today in Sarawak, bringing together more than 1,100 delegates from 48 countries for the regional business-to-business travel trade gathering. Hosted at the Borneo Convention Centre Kuching from August 18 to 20, the occasion marks the first time the PATA flagship event takes place in the Malaysian state. 

The tradeshow features 221 buyers from 215 companies across 29 source markets, alongside over 365 sellers representing more than 200 organisations. Participants are engaging in over 4,000 scheduled appointments to build connections, access new markets, and generate commercial opportunities across longhaul and shorthhaul sectors.

Supported by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, the Sarawak Tourism Board, and Business Events Sarawak, the event also encompasses knowledge-sharing initiatives. The PATA Youth Symposium, held across August 17 and 18, involved university students and young professionals in experiential learning activities focused on local community development. 

Concurrently, the PATA Knowledge Forum convened industry leaders under the theme The Next Era: Impactful Partnerships, Purposeful Growth to address business innovation, technology, and cultural preservation. Executive board meetings and industry awards were also scheduled alongside the main trade show floor. 

Organisers noted that holding the event outside traditional regional hubs helps disperse economic benefits to emerging destinations across South-east Asia. 

Sri Haji Abdul Karim Rahman Hamzah, minister for tourism, creative industry and performing arts Sarawak, said: “Hosting PATA Travel Mart 2026 in Sarawak is an important opportunity for us to strengthen our engagement with the international tourism community and contribute to the future growth of tourism across the Asia-Pacific. 

“As we grow the sector, our focus remains on creating meaningful economic opportunities, strengthening our tourism industry and ensuring that development continues to benefit our communities while safeguarding the cultural and natural assets that make Sarawak distinctive.” 

“PATA Travel Mart is about building valuable, quality business connections that extend beyond the event and the opportunities they create that can grow into lasting partnerships,” added PATA CEO Noor Ahmad Hamid. “By taking PTM beyond the region’s traditional gateways, we are deliberately opening international markets to smaller and emerging destinations, helping disperse tourism, broaden economic opportunities and show that the next generation of tourism growth can come from beyond the established hubs.”

-TTG Asia.

Unlocking New Possibilities With Flycreative

 

MUMBAI, 17 August 2026 | As part of the Director General’s, Mr Mohd Amirul Rizal Abdul Rahim official working visit and Sales Mission to India Series 2, Tourism Malaysia continued its engagement with key travel industry partners in Mumbai through a meeting with Flycreative Online Limited.

The session brought together Mr Adi Karim, Joint Director of Flycreative and Henna, Head of Holidays Department, Flycreative for an exchange of ideas on how Malaysia can further capture the Indian travel market.

The discussion explored opportunities to diversify Malaysia’s destination offerings beyond Kuala Lumpur particularly by giving greater prominence to Langkawi and other emerging destinations that can offer Indian travellers a different Malaysian experience.

Another key area highlighted was the development of Muslim Ziyarat travel packages, with potential to specifically target the Kerala and Mumbai markets through tailored itineraries and focused promotional strategies.

The engagement reflects Tourism Malaysia’s continued efforts to work closely with the industry in creating market-driven products, niche experiences and stronger destination visibility, while opening new avenues to attract more Indian visitors to Malaysia.

-Tourism Malaysia.

Tourism Malaysia Joins Soft Launch Of KL Coffee Festival 2026~2027 & Asia Coffee Summit

 

KUALA LUMPUR, 17 August 2026 | The Soft Launch of the KL Coffee Festival 2026~2027 & Asia Coffee Summit was held at Pavilion Damansara Heights.

The event was graced by Mr. Encik Mohd Akbal Setia, Head of the VM2026 Secretariat & Deputy Director General (Promotions), Tourism Malaysia and attended by YB Teresa Kok, Member of Parliament for Seputeh and Ms. Suan Ai, Director of Marketing, Pavilion.

The KL Coffee Festival 2026 will be held from 6th to 9th November 2026 at Pavilion Bukit Jalil, followed by the 2027 edition in April 2027 at Pavilion Damansara Heights.

The events are organised by Huuha Production in collaboration with the Asia Specialty Coffee Association (ASCA), Korea.

-Tourism Malaysia.