48 nations battle for honours at World Amateur Golfers Championship in Johor

 

KUALA LUMPUR: Johor is hosting 620 golfers and delegates from 48 countries for the 31st World Amateur Golfers Championship (WAGC) World Final. 

The five-round championship, which began on Monday, is being contested across three venues - The Els Club Desaru Coast, Forest City Golf Resort and Tanjong Puteri Golf Resort - with the final round scheduled for Friday. 

China are the defending champions, having won last year's edition on Jeju Island, South Korea. 

The championship, held in conjunction with Visit Johor Year 2026, is also expected to generate business for the local hospitality and tourism sectors. 

Johor unity, heritage and culture committee chairman Pannir Selvam said international sporting events should deliver tangible economic benefits to local communities. 

"A successful event should not only bring visitors to Johor. It should create opportunities for Johoreans," he said.

Pannir said hotels, restaurants, transport operators and other tourism-related businesses stood to benefit from the influx of international visitors. 

He was speaking at the championship's welcome dinner and flag-raising ceremony at the Desaru Coast Conference Centre on Saturday, which saw team captains from all 48 participating countries parade their national flags. 

The ceremony also featured the presentation of the WAGC Challenge Trophy by defending champions China. 

Johor Golf Tourism Association (JGTA) president Col Mohd Jamal Salleh said the championship offered an opportunity to strengthen Johor's international profile as a golfing destination. 

"An event of this scale brings together golfers from around the world and gives us a valuable opportunity to showcase Johor as a destination for world-class golf, hospitality and memorable travel experiences," he said. 

Jamal acknowledged the support of Tourism Malaysia, Tourism Johor and other partners in bringing the event to the state. 

The championship concludes with a gala dinner and prize presentation on Friday.

-nst online.

Jelajah Pentas Seni Johor 2026 @ Batu Pahat, Johor ( 30 & 31 Oktober 2026 )

 

Jelajah Pentas Seni Johor 2026: Batu Pahat, Kami Datang!

Ayuh meriahkan Jelajah Pentas Seni Johor 2026 di Batu Pahat dengan pelbagai persembahan seni, budaya dan aktiviti menarik untuk seisi keluarga!

Antara tarikan menarik menanti anda:

> Persembahan Zapin Koris, Zapin Tanjung Labuh dan Zapin Duo Batu Pahat

> Persembahan Gambus dan Kebudayaan PAHAT!

> Persembahan Tarian Naga Akrobatik

> Demonstrasi Warisan Dapur Jawa

> Pertandingan Suara Irama Ghazal dan Diabolo

> Pertandingan Mewarna Motif Gambus

> Aktiviti Zumba Seni Fit!

> Jualan makanan, kraftangan dan produk kreatif tempatan

Turut menanti anda ialah persembahan artis jemputan, persembahan saxophonist, klinik budaya Gambus serta pelbagai aktiviti komuniti yang mengangkat keunikan seni dan warisan Johor.

Tarikh: 30 & 31 Oktober 2026

Masa: 9.00 pagi - 11.00 malam

Lokasi: Dataran Astaka Shahbandar, Batu Pahat, Johor

Jangan lepaskan peluang untuk menyaksikan keunikan seni dan budaya tempatan sambil menikmati pelbagai sajian serta produk kreatif masyarakat setempat.

Jom ramai-ramai ke Batu Pahat! Raikan seni, hayati warisan, semarakkan budaya Johor!

-Tourism Malaysia.

Lufthansa Launches Nonstop Kuala Lumpur-Frankfurt Service, Strengthening Malaysia-Europe Connectivity

 

KUALA LUMPUR — Lufthansa today launched its new nonstop service between Kuala Lumpur and Frankfurt, strengthening air connectivity between Malaysia, Germany and the wider European market while providing greater access for travellers between Southeast Asia and Europe.

Operating five times a week year-round, the new service is operated by a Boeing 787-9 Dreamliner with 287 seats across Economy, Premium Economy and Business Class, featuring Lufthansa’s Allegris cabin. The service provides direct access to Frankfurt, one of Europe’s major aviation hubs, with onward connections to more than 150 destinations across Europe.

The new connection provides greater travel options for leisure and business travellers while supporting tourism growth, increasing visitor flows and creating wider opportunities for Malaysia’s tourism industry through stronger trade and people-to-people links with Germany and Europe.

-Tourism Malaysia.

Perpatih Fest 2026 @ Muzium Negeri, Seremban, Negeri Sembilan ( 30 Oktober ~ 1 November 2026 )

 

Perpatih Fest 2026 Kembali Lagi!

Tarikh: 30 Oktober – 1 November 2026 (Jumaat – Ahad)

Masa: 9.00 Pagi – 11.00 Malam

Lokasi: Muzium Negeri, Jalan Sungai Ujong, Seremban, Negeri Sembilan

Dengan tema:

“Adat Dijaga, Warisan Terpelihara”

Perpatih Fest 2026 kembali menemui anda dengan tiga (3) hari penuh kemeriahan, menampilkan pelbagai aktiviti dan pengisian menarik bagi mengangkat keunikan Adat Perpatih, memperkenalkan khazanah warisan Negeri Sembilan serta menyemarakkan kepelbagaian budaya, kesenian dan tradisi masyarakat.

Antara pengisian Menarik Yang Menanti Anda:

> Majlis Perasmian Perpatih Fest 2026

> Seminar Adat Perpatih: “Ibu Soko: Peranan dan Perspektif dari Mata Masyarakat”

> Seminar Wacana Persenjataan Alam Melayu 2026

> Forum Perdana

> Malam Gala Perpatih Fest

> Demonstrasi Masakan Tradisional

> Jualan Makanan dan Produk Tempatan

> Pertandingan Busana Tradisional Negeri Sembilan

> Pertandingan Permainan Tradisional Pertandingan Kolaj Keluarga

> Pertandingan Terombo

> Pertandingan Nyanyian Lagu Kontemporari Negeri Sembilan

> Pertandingan Masakan Tradisional Luak-Luak

> Reruai Uji Rasa, Demonstrasi Masakan dan Jualan Luak Beradat

> Persembahan Kesenian Luak

> Reruai Antarabangsa

> Reruai Rentas Negeri

> Reruai Etnik

> Pameran Muzium Kita

> Jualan Rahmah MADANI

> Slot Bersama Chef Selebriti

> Pasport Anak Adat

> Majlis Penutup Perpatih Fest 2026

… Dan Pelbagai Lagi Aktiviti Menarik Menanti Anda!

Jangan Lepaskan Peluang Ini!

> Mengenali dan menghayati keunikan Adat Perpatih.

> Mendalami sejarah dan warisan Negeri Sembilan.

> Menikmati kepelbagaian juadah tradisional daripada Luak-Luak, komuniti etnik dan antarabangsa.

> Menyaksikan keunikan persembahan kebudayaan dan kesenian.

> Menjelajahi pelbagai reruai, pameran dan produk tempatan.

> Meluangkan masa berkualiti bersama keluarga sambil mengenali warisan negeri.

Ayuh, Kita Meriahkan Perpatih Fest 2026!

Jom datang beramai-ramai bersama keluarga dan rakan-rakan untuk menghayati, menghargai serta melestarikan Adat Perpatih dan warisan Negeri Sembilan agar terus terpelihara dan diwarisi oleh generasi akan datang.

Moh Dogheh! Kito Pakat Ghamai-Ghamai Ko Perpatih Fest 2026!

Jumpa anda di Muzium Negeri, Seremban pada 30 Oktober hingga 1 November 2026!

Adat Dijaga, Warisan Terpelihara!

-Muzium Negeri Sembilan.

Perasmian Star Karnival Cuti-Cuti Malaysia 2026 Selangor

 

SELANGOR, 24 Oktober 2026 | Majlis perasmian program Star Karnival Cuti-Cuti Malaysia (KCCM) 2026 Selangor yang telah disempurnakan oleh YBrs. Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah, Tourism Malaysia, diiringi oleh YBrs. Encik Chan Seng Fatt, Ketua Pegawai Eksekutif Kumpulan, Star Media Group, YBrs. Puan Lydia Wang, CEO, Star Media Group, YBrs. Encik Wizani Rosmin, Timbalan Ketua Pengarah (Perancangan), Tourism Malaysia, YBrs. Encik Mohd Roslan Abdullah, Pengarah Kanan, Bahagian Domestik & Acara, Tourism Malaysia bersama-sama wakil MOTAC Selangor, rakan-rakan industri seperti Tourism Selangor, Batik Air dan MyBHA.

Penganjuran di Selangor ini merupakan siri kelima SKCCM yang telah dijalankan dengan menghimpunkan sebanyak 40 pempamer yang terdiri daripada syarikat penerbangan Batik Air, agen pelancongan, pemilik produk, hotel, taman tema, booking platform dan makanan warisan dengan penawaran pakej yang berpatutan sejajar dengan tagline 'Destinasi Indah Harga Rahmah'.

YBrs. Encik Mohd Amirul Rizal dan para tetamu turut dibawa melawat tapak reruai pameran bagi menyantuni para pempamer sambil meninjau pakej dan produk yang ditawarkan.

Program ini turut dimeriahkan dengan aktiviti pentas seperti persembahan kebudayaan, kuiz interaktif pelancongan, badut belon, ai photobooth, ticktock challenge, mega wire dan coloring contest sebagai tarikan kepada para pengunjung yang hadir.

-Tourism Malaysia.

Tourism Malaysia Dan Mydin Ketengahkan Produk Pelancongan Tempatan Menerusi “Jelajah Lokal Treasure Hunt”

 

SUBANG JAYA – Tourism Malaysia dan Mydin Mohamed Holdings Berhad (MYDIN)hari ini melancarkan program ‘Jelajah Lokal Treasure Hunt’, dengan kerjasamabeberapa rakan strategik, bagi merancakkan lagi pelancongan domestik serta mempromosikan destinasi-destinasi percutian menarik di seluruh negara.

Program ini merupakan kesinambungan daripada kempen 'Jom Jalan MYDIN' yang dilancarkan pada bulan Julai 2026 lalu. Pelepasan (flag-off) Jelajah Lokal Treasure Hunt telah diadakan di MYDIN Subang Jaya, sebelum peserta memulakan perjalanan ke MYDIN MITC, Melaka bagi pusingan pertama. Pertandingan interaktif ini dianjurkan dalam tiga pusingan, merangkumi laluan MYDIN Subang Jaya ke MYDIN MITC, Melaka (24 Oktober); MYDIN Gopeng RTC ke MYDIN Bukit Mertajam, Pulau Pinang (31 Oktober); dan berakhir dengan laluan dari MYDIN Kuala Terengganu ke MYDIN Tunjong, Kelantan pada 7 November ini.

Setiap pusingan bakal menyaksikan penyertaan sebanyak 50 pasukan (empat peserta berumur 18 tahun ke atas bagi setiap pasukan) yang akan bersaing untuk merangkul hadiah keseluruhan bernilai RM45,000. Inisiatif ini turut mendapat sokongan daripada rakan-rakan strategik industri termasuk Tabung Haji Travel and Services, Sunway Lagoon, Lost World of Tambun, Setel, Atome, dan Malaysia Hunt Club.

-Tourism Malaysia.

The 21st Asian King Of Catering Awards Ceremony & 2026 Asia Top Tourism Gourmet Awards

 

PENANG, 22 October 2026 | The 21st Asian King of Catering Awards Ceremony & 2026 Asia Top Tourism Gourmet Awards was held at the Grand Ballroom, Setia SPICE Arena, Penang, organised by the Malaysia Food & Restaurants Association. The event was attended by YBrs. Mr Mohd Roslan Abdullah, Senior Director of the Domestic Promotion and Events Division, Tourism Malaysia. Also present was Mr Abdul Hadi Che Man, Director of Tourism Malaysia Northern Region Office.

The event serves as a platform to celebrate excellence in the food and beverage (F&B) industry while promoting the diversity of culinary offerings and rich food heritage across Asia. It also highlights the potential of gastronomy tourism in attracting international visitors and creating opportunities for industry collaboration.

Through initiatives that showcase Malaysia’s diverse food culture and unique local flavours, Tourism Malaysia continues to support efforts to strengthen the country’s position as a preferred destination for gastronomy tourism, offering visitors authentic and memorable culinary experiences.

-Tourism Malaysia.

Majlis Perasmian Malaysia International Automotive & Parts Expo (MIAPEX)

 

SELANGOR, 23 Oktober 2026 | Malaysia International Automotive & Parts Expo (MIAPEX) telah berlangsung di Malaysia International Exhibition & Convention Centre (MIECC), dengan majlis perasmian disempurnakan oleh YBhg. Dato' Teng Chang Khim, Pengerusi SME Corp Malaysia. Turut hadir ialah wakil Tourism Malaysia, YBrs. Puan Zuraini Abdul Ghani, Pengarah Bahagian Pembangunan Pakej Tourism Malaysia.

Kehadiran Tourism Malaysia dalam acara ini mencerminkan usaha memperkukuh hubungan strategik merentas industri, termasuk sektor automotif dan pelancongan perniagaan. Penganjuran ekspo seperti MIAPEX berpotensi menarik kehadiran peserta dan pengunjung dari dalam serta luar negara, sekali gus menyokong pertumbuhan ekonomi dan memperkukuh kedudukan Malaysia sebagai destinasi bagi acara perniagaan bertaraf antarabangsa.

-Tourism Malaysia.

Star Karnival Cuti-Cuti Malaysia 2026 @ Plaza Merdeka, Kuching, Sarawak ( 30 October ~ 1 November 2026 )

 

Get Ready For Star Karnival Cuti-Cuti Malaysia 2026 In Kuching!

Exciting activities await you at SKCCM 2026! Check out the activity itinerary, plan your visit and get ready to enjoy the fun throughout the carnival!

Date: 30 October – 1 November 2026

Time: 10 AM - 10 PM

Venue: Plaza Merdeka, Kuching, Sarawak

SAVE this itinerary so you won’t miss out on the exciting activities!

SHARE it with your family and friends, and invite them to join the fun!

See you there!

-Tourism Malaysia Sarawak.

Kembara Tahun Melawat Malaysia 2026-2027: Kelantan, Terengganu, Perlis & Kedah

 

Tourism Malaysia dengan kerjasama Gaya Travel Magazine telah melaksanakan dua siri program Familiarisation Trip bersempena kempen Tahun Melawat Malaysia 2026-2027 yang melibatkan negeri Kelantan dan Terengganu pada 28 September hingga 2 Oktober 2026, serta Perlis dan Kedah pada 12 hingga 16 Oktober 2026.

Penganjuran program ini bertujuan untuk mengetengahkan kepelbagaian produk dan tarikan pelancongan tempatan, khususnya dalam segmen warisan, kebudayaan, gastronomi, alam semula jadi dan rekreasi. Inisiatif ini juga merupakan salah satu usaha untuk memperkukuh promosi pelancongan domestik serta menggalakkan orang ramai meneroka keunikan destinasi pelancongan di Malaysia.

Antara lokasi yang dilawati di Kelantan termasuk Kampung Kraftangan, Galeri Wau Pak Sapie & Sons, Pasar Gok Kapor, Pantai Melawi, Street Art Kota Bharu, Muzium Diraja Istana Batu, Bank Kerapu dan Gelanggang Seni. Sementara itu, lawatan di Terengganu merangkumi Kampung Mangkuk, Surau Langgar Rindu, Pantai Seberang Takir dan Pasar Payang.

Bagi siri lawatan ke Perlis, antara destinasi yang diterokai termasuk Kampung Wai, Bazar Padang Besar dan Santuari Ikan Air Tawar di Tasik Timah Tasoh. Manakala di Kedah, lokasi lawatan merangkumi Kompleks Rumah kelahiran Tun.Mahathir, Istana Pelamin, Pekan Rabu, Gunung Jerai, dan Permaipura Golf & Country Club.

Melalui pelaksanaan kedua-dua siri program ini, keunikan warisan budaya, keindahan alam semula jadi serta kepelbagaian pengalaman pelancongan tempatan dapat diketengahkan kepada khalayak yang lebih luas, sekali gus meningkatkan keterlihatan keempat-empat negeri sebagai destinasi pelancongan domestik yang menarik untuk diterokai.

-Tourism Malaysia.

Inaugural Flight Of ZIPAIR From Narita To Kuala Lumpur

 

KUALA LUMPUR, 20 October 2026 | The launch of ZIPAIR’s direct flight service between Narita and Kuala Lumpur marks an important milestone in strengthening air connectivity between Japan and Malaysia. The new service is expected to provide greater travel convenience, expand travel opportunities between both countries, and support tourism growth in conjunction with Visit Malaysia 2026–2027 (VM2026–2027).

The welcoming ceremony was attended by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia; His Excellency Mr. Noriyuki Shikata, Ambassador of Japan to Malaysia; Mr. Hiroo Iwakoshi, Chairman of ZIPAIR; and Mr. Abd Hasman Abd Muhimin, Senior General Manager, Passenger Experience, Malaysia Airports Holdings Berhad (MAHB), alongside representatives from the aviation and tourism industries.

Also in attendance were Mr. Lee Thai Hung, Deputy Director General (Promotion II); Mrs. Nuwal Fadhilah Ku Azmi, Senior Director of the International Promotion Division (Asia/Africa); and officers from the North Asia Unit.

Flight Facts

• Airline: ZIPAIR

• Flight Number: ZG61

• Route: Narita International Airport, Japan – Kuala Lumpur International Airport (KLIA), Terminal 1, Malaysia

• Inaugural Flight Date: 20 October 2026

• Departure Time: 4.50 p.m. (Narita local time)

• Arrival Time: 11.40 p.m. (Malaysia local time)

- Frequency: 7x weekly

• Aircraft Type: Boeing 787-8

• Total Capacity: 290 seats per flight

• Full-Flat Seats: 18

• Standard Seats: 272

• Weekly Seat Capacity: 2,030 seats

-Tourism Malaysia.

Seatrade Cruise Asia heads to Malaysia for the first time

 

Seatrade Cruise Asia will make its debut in Malaysia from November 16 to 18, 2026, bringing together more than 28 cruise lines and representatives from approximately 30 countries to discuss the development of Asia’s cruise industry. 

Held across Kuala Lumpur and Penang under the theme A New Era of Opportunity, the event will examine cruise deployment, homeporting, year-round operations and changing passenger preferences.  

Other topics include the development of cruise experiences for Asian travellers, terminal infrastructure, customs and immigration procedures, destination experiences and preparations for small-ship operations. 

Cruise Lines International Association president and CEO Charles ‘Bud’ Darr will deliver the opening keynote on November 16, addressing opportunities for regional growth and the role of industry collaboration. 

The keynote will be followed by a leadership discussion, State of Asia’s Cruise Industry: A New Era of Opportunity, moderated by Seatrade Cruise group portfolio director Mary Bond. 

Panellists include Ben Bouldin, president, Greater China and managing director, Asia, Royal Caribbean International; Michael Goh, president, StarDream Cruises; and Oliviero Morelli, president, South-east Asia, Japan and South Korea, Cruise Division, MSC Group. 

The discussion will examine cruise lines’ deployment strategies, investment priorities and the development of itineraries as the region responds to changing demand. It will also consider challenges associated with uneven growth across Asian markets and the infrastructure needed to support expansion. 

Darr said: “Seatrade Cruise Asia brings the talent and experience of the Asia-Pacific cruise industry together with leaders from around the world. Here, we can think boldly about the decades ahead, learn from one another, and find the partners to put ambitious ideas into practice.”

-TTG Asia.

Ascott to rebrand three Bayview hotels in Malaysia

 

Ascott Malaysia will refurbish and convert three Bayview properties in Penang and Langkawi under separate hospitality brands, with an estimated investment of 210 million ringgit (US$50 million) and phased reopenings expected from early 2028. 

The properties, comprising 989 rooms, are Bayview Beach Resort Penang, which will become Ascott Batu Ferringhi Penang Resort; Bayview Hotel Georgetown, to be renamed Oakwood Georgetown Penang; and Bayview Hotel Langkawi, which will operate as Fox Hotel Langkawi.  

Ascott Batu Ferringhi Penang Resort will be Malaysia’s first beachfront resort under the Ascott brand, targeting leisure and MICE travellers. Refurbishment works will cover guest rooms, the lobby, restaurants, swimming pool, spa and wellness facilities, and children’s club. The resort’s banquet facilities, including its 1,000-seat ballroom, will also be upgraded. 

Oakwood Georgetown Penang will cater to business and leisure travellers visiting George Town, while Fox Hotel Langkawi, located in Kuah, will target leisure visitors and travellers combining business with holidays. The latter will mark the Fox brand’s debut in Langkawi. 

All three Bayview properties have ceased operations ahead of refurbishment. Bayview Hotel Georgetown had operated for four decades before its closure. 

The properties are owned by Oriental Holdings and operated by Ascott. Further details on facilities, bookings and reopening dates will be released as redevelopment progresses. 

Once reopened, the hotels will join Ascott Malaysia’s existing portfolio of 29 hotels and serviced residences. 

The investment comes as Malaysia recorded 21.1 million international visitor arrivals in the 1H2026, up 2.5 per cent year-on-year, according to the Ministry of Tourism, Arts and Culture.

-TTG Asia.

Tourism Malaysia And Berjaya Hospitality Group Partner To Expand Global Reach

 

KUALA LUMPUR – Tourism Malaysia today formalised a Memorandum of Understanding (MoU) with Berjaya Hospitality Group (BHG) in support of the Visit Malaysia 2026–2027 campaign. This pivotal public-private partnership marks a significant step towards strengthening the nation’s global tourism presence and positioning Malaysia as a premier, world-class holiday destination.

Held at Berjaya Times Square Hotel, Kuala Lumpur, the MoU represents a joint effort to amplify Malaysia's visibility by capitalising on BHG’s extensive international hospitality network. The memorandum was signed by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, and Mr. Pravir Mishra, Group General Manager of Berjaya Hospitality Group, in the presence of Mr Mohd Akbal Setia, Deputy Director General (Promotions) and Head of Secretariat for Visit Malaysia 2026–2027, alongside Mr. William Tan, Head of Commercial of Berjaya Hospitality Group. The signing ceremony also featured the official unveiling of the Stay Berjaya, Discover More of Malaysia campaign before concluding with a hi-tea and networking session between both parties.

Under the MoU, Tourism Malaysia will collaborate with BHG on several key marketing and promotional initiatives to stimulate the tourism sector. A central focus of the partnership involves integrating BHG’s support into Tourism Malaysia’s international sales missions across key source markets, as well as hosting familiarisation trips for media, trade partners, and key opinion leaders to showcase domestic properties.

-Tourism Malaysia.

Tourism Malaysia, Astro Gempak Partner For My Escape 2026 To Showcase Pahang’s Tourism Offerings

 

GENTING HIGHLANDS — Tourism Malaysia, in collaboration with Astro Gempak, organises MY Escape 2026, a three-day influencer explorace programme from 20 to 22 October 2026, to showcase Pahang’s diverse tourism attractions, local culture and unique visitor experiences in conjunction with the Visit Malaysia 2026–2027 (VM2026–2027) campaign. 

The programme will take participants on a journey across Genting Highlands, Bentong, Kuala Gandah, Kuantan and Cherating, highlighting the state’s combination of nature, wildlife, gastronomy, cultural attractions and local experiences. Through interactive challenges and destination-based activities, MY Escape 2026 aims to bring Pahang’s tourism offerings to a wider audience through engaging and shareable digital content. 

The programme brings together 24 media representatives, key opinion leaders (KOLs) and digital content creators from Malaysia and selected regional markets, including China, Laos, Philippines, Vietnam and Indonesia. The participants will work in teams of three, incorporating cross-cultural elements and collaborative challenges to encourage interaction and showcase destinations from different perspectives. 

The collaboration with Astro Gempak reflects Tourism Malaysia’s efforts to expand destination promotion through digital-first storytelling and content that resonates with contemporary audiences. By leveraging Astro Gempak’s digital platforms alongside the reach of participating media and content creators, the programme aims to generate greater awareness of Pahang’s attractions and encourage more people to explore Malaysia’s diverse tourism offerings. 

Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said, “MY Escape 2026 reflects Tourism Malaysia’s commitment to promoting Malaysia’s destinations through immersive experiences and engaging storytelling. Our collaboration with Astro Gempak provides an opportunity to showcase Pahang’s attractions, local culture, gastronomy and communities through content that connects with today’s digital audiences. 

“Through initiatives such as this, we aim to inspire more people to discover Malaysia’s diverse tourism offerings, in line with Visit Malaysia 2026–2027 (VM2026–2027) and Pahang First aspiration to prioritise the state’s development and tourism potential. These efforts also strengthen the campaign’s promotional momentum while showcasing Pahang’s unique attractions and experiences to a wider audience.” 

Each team will receive a programme passport to track its progress through designated checkpoints. At each checkpoint, teams must complete a hidden task and obtain a green stamp to proceed to the next stage, while a red stamp indicates that a task has not been successfully completed. This format combines destination exploration with teamwork, creativity and problem-solving. 

Among the programme highlights is a visit to the Kuala Gandah Elephant Conservation Centre, where participants will take part in elephant-feeding and bathing activities. At Bentong Farm, participants will identify locations or objects using visual clues and take part in an animal-feeding challenge. In Cherating, the challenges include tie-dye creation and an upcycling activity, while Kuantan 188 will host the Sky Walk challenge. At Kuantan Art Street, the Colour of Kuantan challenge requires participants to capture creative photographs representing Kuantan and Pahang, inspired by an assigned colour. The itinerary also includes an overnight stay at Swiss-Garden, offering participants further opportunities to experience the destination. 

Through continued collaboration with media organisations and digital content creators, Tourism Malaysia aims to strengthen destination awareness and extend its promotional reach. The programme also promotes self-drive tourism, encouraging travellers to explore Malaysia at their own pace, discover hidden gems and experience the country’s diverse attractions in support of Visit Malaysia 2026–2027 (VM2026–2027).

-Tourism Malaysia.

All Star Influencers Award Records 3.8 Billion Digital Views Since Its Inception, Boosting Malaysia’s Tourism Promotion Through Digital Platforms

 

KUALA LUMPUR, 18 October 2026 – The All Star Influencers Award (ASIA) 2026 has recorded a cumulative 3.8 billion digital views since its inception in 2023, highlighting the potential of digital platforms in promoting Malaysia’s tourism destinations to international audiences.

In collaboration with Tourism Malaysia, this year’s programme brought together 110 influencers from 20 countries to support the Visit Malaysia 2026–2027 campaign. As part of the initiative, familiarisation trips (fam trips) were organised to bring KOLs and influencers to explore various tourism destinations across Malaysia, showcasing the country’s unique culture, diverse attractions and local cuisine through social media content.

The highlight of ASIA2026 was the recognition of outstanding international influencers across 13 award categories. Indonesia’s Dinda Anwar won the Best Influencer Award, receiving USD10,000 and a trophy. She also won the Best Culture Curator category, earning an additional USD1,000 and a trophy.

Pakistan’s Zulqarnain secured second place, receiving USD5,000 and a trophy, while Vietnam’s Duc Koi placed third, taking home USD3,000 and a trophy. The prizes were presented by ASIA founder Dato’ Abd Rahman Soltan and Tourism Malaysia Director-General, Mr. Mohd Amirul Rizal Abdul Rahim. Also in attendance, Deputy Director General (Promotions) & Head of Secretariat Visit Malaysia 2026-2027, Mohd Akbal Bin Setia; Senior Director of the Domestic & Events Division of Tourism Malaysia, Mohd Roslan Bin Abdullah; and Director of the Advertising and Digital Division of Tourism Malaysia, Mohd Izal Bin Mahd Nor.

The participating influencers represented countries including Japan, South Korea, Bahrain, Taiwan, India, Pakistan, Kazakhstan, Uzbekistan, Cambodia, Thailand, Russia, the Philippines, Saudi Arabia and Indonesia, among others. The fam trips covered destinations across Johor, Negeri Sembilan, Perak, Kuala Lumpur, Terengganu, Pahang, Langkawi, Penang and Sabah, providing opportunities for international influencers to experience Malaysia’s tourism offerings and share them with global audiences.

With 3.8 billion digital views accumulated since 2023, ASIA continues to demonstrate the potential of influencer marketing in expanding Malaysia’s international reach and strengthening tourism promotion through digital platforms.

-Tourism Malaysia.

Tourism Malaysia Strengthens Promotional Efforts Through Sales Mission To China 2026

 

BEIJING — Tourism Malaysia continues to strengthen Malaysia’s presence in the Chinese market through the second series of its Sales Mission to China 2026, taking place from 12 to 19 October 2026. The mission covers four strategic cities in northern and eastern China, including Beijing, Zhengzhou, Wuxi and Jinan. Beijing marks the first stop, with engagements aimed at strengthening industry partnerships and promoting Malaysia as a preferred destination for Chinese travellers. 

The delegation is led by Mr Lee Thai Hung, Deputy Director General (Promotions II), Tourism Malaysia. Also present are key state representatives, including YB Loh Sze Yee, Perak Executive Councillor; Mr Suhaimi Abu Hassan Shari, Chief Executive Officer of Tourism Perak; and Ms Chua Yee Ling, Chief Executive Officer of Tourism Selangor. 

The mission is further strengthened by the participation of 72 organisations representing the Malaysian tourism industry, including the Langkawi Development Authority (LADA), Labuan Corporation, Malaysia My Second Home (MM2H), Malaysia Convention and Exhibition Bureau (MyCEB) and National Association of Private Educational Institutions (NAPEI), as well as various hotels, travel agencies, and tourism product owners. 

Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, noted, “China remains Malaysia’s second largest source market for international visitor arrivals, underscoring its strategic importance to the country’s tourism industry. In line with the Visit Malaysia 2026–2027 (VM2026–2027) campaign, this sales mission aims to strengthen industry collaboration, enhance air connectivity, and maintain accessibility to Malaysia amid ongoing geopolitical uncertainties, while reinforcing Malaysia’s position as a preferred destination for the Chinese market.” 

The sales mission includes business-to-business (B2B) meetings, networking sessions, and industry engagements with China’s travel trade partners to strengthen relationships and appreciate their continued support. The sales mission is expected to strengthen partnerships with China’s travel trade, generate new business opportunities, and support higher visitor arrivals from China. Through closer industry collaboration and improved market access, Tourism Malaysia aims to reinforce Malaysia’s position as a leading travel destination among Chinese travellers in support of VM2026–2027. 

Furthermore, Tourism Malaysia and the Wuxi Municipal Bureau of Culture, Radio, Television and Tourism will formalise their strategic partnership through the signing of a Memorandum of Understanding (MoU) in Wuxi, the third stop of the sales mission. The MOU aims to strengthen tourism cooperation, promote two-way visitor exchanges, support joint promotional activities and facilitate the development of distinctive tourism products and travel itineraries. 

Meanwhile, the Langkawi Development Authority (LADA) continues to strengthen Langkawi’s presence in the Chinese market through the launch of Naturally Langkawi on Xiaohongshu (REDnote). The initiative showcases the island’s attractions and experiences through engaging visuals, authentic recommendations and travel stories, inspiring more Chinese travellers to discover Langkawi. 

From January to August 2026, Malaysia recorded 3.7 million visitor arrivals from China, a 13.4 per cent increase from 3.3 million in the same period last year. As of August 2026, air connectivity between Malaysia and China remains strong despite ongoing geopolitical uncertainties, with approximately 750 weekly flights offering a total capacity of 145,991 seats across more than 30 cities. 

By strengthening engagement across key Chinese cities, Tourism Malaysia aims to encourage repeat visits and increase tourism spending among Chinese travellers. Tourism Malaysia also expresses its sincere appreciation to all industry partners and stakeholders for their continued support in promoting Malaysia as a premier travel destination and welcoming more Chinese travellers to experience the country’s diverse attractions, filled with Surreal Experiences.

-Tourism Malaysia.

Perpatih Fest 2026 @ Muzium Negeri, Seremban, Negeri Sembilan ( 30 Oktober ~ 1 November 2026 )

 

Jom Waghih, Kito Gegarkan Perpatih Fest 2026!

Adat dijaga, warisan terpelihara

3 Hari, 1 Festival, Macam-Macam Ado!

Dari persembahan kebudayaan, permainan tradisional, pertandingan busana hinggalah ke Konsert Malam Gala!

Tarikh: 30 Oktober – 1 November 2026

Masa: 9.00 pagi – 11.00 malam

Lokasi: Muzium Negeri, Seremban

Moh kito meriahkan Perpatih Fest 2026!

-Visit Negeri Sembilan.