KUALA LUMPUR — Tourism Malaysia today hosted a Meet & Greet
session at IRAMA Dining Kuala Lumpur for 19 international media representatives
and Key Opinion Leaders (KOLs) participating in its Mega Familiarisation (Mega
Fam) Programme in conjunction with PETRONAS Grand Prix of Malaysia (MotoGP
2026).
Taking place from 29 October to 2 November 2026, the five-day
programme brings together delegates from China, India, the Philippines, Sri
Lanka, Indonesia and Thailand to experience Malaysia’s motorsports, cultural,
heritage, gastronomy and lifestyle offerings. The initiative forms part of
Tourism Malaysia’s efforts to strengthen international media engagement, expand
destination visibility and support the Visit Malaysia 2026–2027 (VM2026–2027)
campaign.
Mr. Mohd Akbal Setia, Deputy Director General (Promotions), Tourism
Malaysia said, “The Mega Fam Programme is a strategic platform to strengthen
Malaysia’s international visibility and support the objectives of Visit
Malaysia 2026–2027. By bringing international media representatives and content
creators to experience PETRONAS Grand Prix of Malaysia and Malaysia’s diverse
tourism offerings, we aim to generate meaningful media coverage and inspire
greater interest in Malaysia as a preferred travel destination.
“Hosting world-class motorsports events at the Sepang International
Circuit (SIC) demonstrates Malaysia’s capability to stage major international
sporting events while creating opportunities for tourism growth. By combining
the excitement of PETRONAS Grand Prix of Malaysia with experiences across our
cultural, heritage, gastronomy and lifestyle attractions, we can further
strengthen Malaysia’s appeal as a sports tourism destination and encourage
visitors to discover more of the country.”
A key highlight of the programme is the Night Track Tour at Sepang
International Circuit (SIC), held as part of the strategic collaboration
between Tourism Malaysia and SIC for PETRONAS Grand Prix of Malaysia (MotoGP
2026), offering participants a unique after-dark experience at the iconic
motorsports venue. The itinerary also features visits to Kuala Lumpur City
Gallery and Batu Caves, a shopping experience at The Exchange TRX, and a city
tour aboard the KL Hop-On Hop-Off (HOHO) service.
Participants will also visit Thean Hou Temple, enjoy a Malaysian
cultural dance performance at the Malaysia Tourism Centre (MATIC), and attend a
product briefing and guided tour at KLDEX, featuring its durian museum. The
programme further includes an interactive experience at Space & Time Cube
Malaysia and a taste of traditional Nusantara cuisine at Tuai + Till
Restaurant, Kimpton Naluria Hotel Kuala Lumpur.
The highlight of the programme will be the delegates’ attendance at
the PETRONAS Grand Prix of Malaysia race on 1 November 2026. Their
participation is expected to generate international media exposure for
Malaysia’s motorsports scene while showcasing the country’s capability to host
major sporting events and deliver diverse visitor experiences.
Malaysia’s tourism sector continues to demonstrate positive
momentum, recording 32.3 million international visitor arrivals from January to
September 2026, a 2.4 per cent increase from 31.5 million arrivals during the
same period in 2025. Against this backdrop, Tourism Malaysia continues to
strengthen its international promotional efforts through initiatives such as
the Mega Fam Programme, aiming to broaden media coverage, raise awareness of
Malaysia’s diverse tourism offerings and encourage more travellers to visit the
country in conjunction with Visit Malaysia 2026–2027 (VM2026–2027).
-Tourism Malaysia.
