Foreign Media & Tour Agents Attend 1Malaysia Year-End Sale 2013

KUALA LUMPUR, 17 November 2013 – In conjunction with the launch of the 1Malaysia Year-End Sale, Tourism Malaysia has invited a total of 221 international travel agents and media from 23 countries to Malaysia under its Mega Familiarisation Programme.

The Mega Fam participants are from Australia, Brunei, Cambodia, Canada, China, Egypt, Germany, India, Indonesia, Iran, Iraq, Italy, Japan, Kazakhstan, Mauritius, the Philippines, Saudi Arabia, Singapore, South Korea, Thailand, Turkey, United Arab Emirates, and Vietnam.

On 16 November, the participants attended the KL Fashion Weekend 2013 at the Esplanade KLCC, a 4-day (14 – 17 November) fashion extravaganza organised by both British and Malaysian retailers. The event aims to provide consumers with first-hand look and information for directional trends for hair, make-up and fashion from the industry’s ever changing seasonal collections.

They also attended a business tourism seminar at The Prince Hotel in Kuala Lumpur today as part of the Visit Malaysia Year 2014 promotion and awareness campaign. During the seminar, they were briefed on the latest tourism developments in Malaysia by Tourism Malaysia and another two presentations by the Kuala Lumpur City Hall and Express Rail Link (ERL) Sdn Bhd. They also enjoyed two video presentations on Luxury Malaysia and Visit Malaysia Year 2014.

After the seminar, the Deputy Director General of Tourism Malaysia YBhg Dato’ Haji Azizan Noordin hosted a welcome lunch for the participants at the same venue and presented them with a certificate of participation. They were entertained with cultural performance by Istana Budaya, showcasing the richness of Malaysia’s culture and dance.

Later, the Mega Fam participants attended the launching of the 1Malaysia Year-End Sale 2013 by the Minister of Tourism and Culture Malaysia YB Dato’ Seri Mohamed Nazri Abdul Aziz at the Esplanade KLCC, Kuala Lumpur.

The next day, they will proceed with their post tours to selected tourist destinations around Malaysia.

The Mega Fam programme for 1MYES 2013 is also supported by Express Rail Link (ERL) Sdn Bhd. It sponsored a one-way airport transfers on KLIA Ekspres for all the participants.

In addition, Air Mauritius, Etihad Airways, Mahan Air, Malaysia Airlines, Royal Brunei Airlines, Turkish Airlines and Oman Air also sponsored their air flights.

-Tourism Malaysia.