Mega Fam: Tourism Malaysia Welcomes 55 International Media And Trade Delegates In Conjunction With Citrawarna 2026

 

KUALA LUMPUR — Tourism Malaysia hosted a Meet & Greet session for the Mega Fam Programme in conjunction with Citrawarna 2026 at DSR Taiko Berhad, bringing together 55 delegates comprising media, travel agents, Key Opinion Leaders (KOL) and marketing representatives from Tourism Malaysia overseas offices, representing 13 countries in the Asia Pacific region. 

Held over five days from 23 to 27 July 2026, the programme forms part of Tourism Malaysia's strategic effort to generate international media coverage and trade engagement in support of the Visit Malaysia 2026 (VM2026) campaign that is planned for an extension through 2027. 

The 55-people delegation comprises 30 media, 17 travel agents, 5 KOLs and 3 marketing representatives from Tourism Malaysia overseas offices. The participants were from various cities including Jakarta, Medan, Bangkok, Phnom Penh, Vientiane, Manila, Ho Chi Minh City, Taipei, Shanghai, Guangzhou, Beijing, Hong Kong, Seoul, Tokyo, Mumbai, New Delhi, Chennai, Sri Lanka, Dhaka and Sydney. 

Present at Meet & Greet session, YBrs. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, said: "This Mega Fam is a strategic investment in the international visibility we need to hit our VM2026 numbers. When 55 media, trade and content partners from 13 markets experience the Colours of Malaysia here and carry that story home, it converts into exactly the kind of visit intent this campaign is built on. Programmes like this, combined with stops at some of our great destinations, are how we turn a single trip into coverage across our most important source markets." 

The enriching trip begins at DSR Taiko Berhad, home to the world's first Musang King gelato and durian orchard experience. The Mega Fam delegates were involved in a brand introduction, an orchard discovery tour featuring the Musang King tree, a harvest demonstration and traceability showcase, and a sharing session with the founder and management team. 

To highlight Malaysian rich heritage food and gastronomy, the delegates were brought for dinner at IRAMA Signature IOI City Mall, Putrajaya. The restaurant presents Warisan Tradisi Melayu, a vibrant fusion of traditional Malay recipes and contemporary global flavors tailored for international visitors. It illustrates the preservation and evolution of Malay heritage while adapting to global preferences, enhancing accessibility for international visitors. 

Delegates also attended the official Launching Ceremony of Citrawarna 2026 at Dataran Merdeka on 25 July, before continuing to Kuala Selangor, as well as craft and gastronomy sites in Kuala Lumpur over the remainder of the five-day programme, offering a comprehensive showcase of Malaysia's tourism diversity. 

Tourism Malaysia expects the programme to generate impactful print, digital, and broadcast coverage across all 13 source markets represented. By transforming these immersive experiences into compelling global narratives, the initiative will reinforce Malaysia's positioning as a world-class destination for gastronomy, heritage and culture. 

As the VM2026 campaign approaches its concluding phase, the momentum generated by this Mega Fam will be instrumental in capturing the hearts of global travellers and paving the way for a successful tourism year in 2027.

-Tourism Malaysia.

PM attends Citrawarna 2026 as Malaysia showcases cultural diversity to global visitors

 

KUALA LUMPUR: Citrawarna 2026 drew more than 700 international visitors from 12 countries, with participants from across Asia, Europe and beyond witnessing one of Malaysia's most celebrated cultural showcases under the Visit Malaysia 2026 campaign. 

Visitors from China, India, Mauritius, Japan, Vietnam, Indonesia, Singapore, Kazakhstan, Italy, the Netherlands, Switzerland and France attended the event via specially curated travel packages. 

Prime Minister Datuk Seri Anwar Ibrahim launched the annual cultural showcase at Dataran Merdeka, with the three-day event featuring 3,500 performers representing states, three federal territories and the nation's multicultural communities in its signature Colours of Parade (Citra Perarakan). 

The festival commenced with an opening performance, followed by the parade and a post-show performance, watched by spectators along Jalan Raja and at the Sultan Abdul Samad Building (BSAS). 

Also present was Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing. 

Citrawarna 2026 features four signature experiences: Colours of Parade, Colours of Flavour, Colours of Culture and Colours of Art.

The event includes more than 70 food and beverage offerings, over 20 cultural activity stations, and more than 10 arts and crafts booths throughout the three-day celebration. 

Visitors were also invited to participate in hands-on activities, including batik painting, ketupat weaving and traditional culinary demonstrations led by artisans and cultural practitioners. 

Contemporary performances were staged by Malaysian artistes including Wani Kayrie, Bulan Asryaff, Dr Soo Wincci, Santesh Kumar, Ernie Zakri, Aina Abdul and Kumpulan Balle-Balle. 

This year's edition, themed Ritma Warisan, Nadi Nusa dan Bangsa (The Rhythm of Heritage, The Pulse of the Nation and the People), invites visitors to experience the many traditions, colours and stories that continue to shape the nation.

-nst online.

Latihan Penuh Perarakan Colours Of Parade Meriahkan Persiapan Citrawarna 2026

 

KUALA LUMPUR, 24 Julai 2026 - Sorotan sekitar latihan penuh perarakan Colours of Parade sebagai persiapan menjelang Citrawarna 2026, yang menghimpunkan lebih 3,500 penari daripada 14 kontinjen mewakili seluruh negeri dan Wilayah Persekutuan Malaysia.

Setiap kontinjen mempersembahkan keunikan warisan budaya negara menerusi busana tradisional, seni persembahan dan kepelbagaian budaya yang mencerminkan semangat Malaysia Truly Asia.

Latihan penuh ini turut dihadiri oleh Timbalan Ketua Setiausaha (Pelancongan) MOTAC, YBrs. Encik Chua Choon Hwa, Ketua Pengarah Tourism Malaysia, Ybrs. Encik Mohd Amirul Rizal Abdul Rahim, Timbalan Ketua Pengarah Tourism Malaysia (Promosi II), YBrs. Encik Lee Thai Hung, serta Ketua Sekretariat Visit Malaysia 2026, YBrs Encik Mohd Akbal Setia sebagai tanda sokongan terhadap kelancaran penganjuran Citrawarna 2026.

-Tourism Malaysia.

Ahead Of Citrawarna Malaysia 2026: Tourism Malaysia Promotes The Vibrant Cultural Celebration Through TV3 & TV9 Interview

 

PUTRAJAYA, 15 July 2026 – Tourism Malaysia Director General, Mr. Mohd Amirul Rizal Abdul Rahim, participated in a special interview with TV3 and TV9 to promote Citrawarna Malaysia 2026, one of the flagship cultural festivals under the Visit Malaysia 2026 campaign, taking place from 24 to 26 July 2026.

During the interview, the Director General highlighted the festival's four signature experiences  which are Colours of Parade, Colours of Culture, Colours of Flavour and  Colours of Art – each designed to showcase the richness, diversity, and vibrancy of Malaysia's cultural heritage.

The interview also shared key event information, including the festival dates, venue, and free admission. Viewers were introduced to the spectacular Colours of Parade featuring more than 3,500 participants from all 14 states and Malaysia's diverse cultural communities. In addition, audiences were invited to experience an exciting lineup of cultural performances, authentic Malaysian cuisine, traditional arts and crafts, as well as engaging interactive activities throughout the three-day celebration.

The television coverage is expected to reach an estimated 33 million viewers across TV3 and TV9, significantly expanding the campaign's reach and enhancing public awareness of Citrawarna Malaysia 2026. The exposure is anticipated to encourage greater visitor participation while further strengthening the Visit Malaysia 2026 campaign in positioning Malaysia as a premier destination for culture, heritage, and unforgettable travel experiences.

-Tourism Malaysia.

Exclusive Hotel Deals And Citra Rasa Gastronomy: Citrawarna 2026 Boosts VM2026 Campaign

 

KUALA LUMPUR — In conjunction with Citrawarna 2026, which will take place from 24 to 26 July 2026 at Dataran Merdeka, Kuala Lumpur, selected hotels around the Klang Valley and several states are offering exclusive accommodation promotions to further stimulate tourism activities throughout the event period. 

Citrawarna 2026, themed “Ritma Warisan, Nadi Nusa dan Bangsa” (The Rhythm. The Soul. The Nation.), is a thrilling three-day iconic cultural event. This year’s festival offers a unique twist by highlighting Malaysia’s diverse art, culture, heritage, and natural beauty through a mesmerising showcase of vibrant colours. The event provides a magnificent platform for both domestic and international visitors to experience the nation's rich identity and cultural diversity firsthand. 

In support of the Citrawarna 2026, more than 40 hotels and accommodation premises are participating to offer an array of exclusive lodging promotions. These special offers include attractive room rates and unique staycation packages designed to provide a comfortable experience in Klang Valley and several states. Booking is available from mid-July until mid-August 2026, providing excellent options for travellers planning a short getaway around the festival. 

Beyond accommodation offers, participating hotel chains are also enlivening the festival through the Citra Rasa (Colours of Flavour) initiative. This culinary showcase introduces dishes inspired by the gastronomic heritage of every Malaysian state across respective hotel cafes and restaurants. Through this authentic gastronomy initiative, visitors will have the opportunity to savour a diverse spread of traditional dishes rich in unique and distinct heritage flavours. 

Visitors can enjoy these accommodation offers by booking directly through the official websites of the respective hoteliers or via direct purchase. Further information, including the list of participating hotels, package details, and the Citra Rasa initiatives, will be announced progressively via official social media platforms at @citrawarna.my and @malaysia.truly.asia, or can be accessed at www.malaysia.travel. 

This collaboration between Tourism Malaysia and industry players reflects a shared commitment to strengthening Malaysia’s position as a world-class cultural tourism destination. This strategic step not only enriches the visitor experience but also supports inclusive tourism growth, empowers local communities, enhances industry resilience, and drives sustainable economic development throughout the Visit Malaysia 2026 (VM2026) campaign period.

-Tourism Malaysia.

Tawaran Hotel Eksklusif Dan Gastronomi Citra Rasa: Citrawarna 2026 Merancakkan Kempen Melawat Malaysia 2026

 

KUALA LUMPUR — Bersempena dengan penganjuran Citrawarna 2026 yang akan berlangsung pada 24 hingga 26 Julai 2026 di Dataran Merdeka, Kuala Lumpur, hotel-hotel terpilih di sekitar Lembah Klang dan beberapa negeri menawarkan promosi penginapan eksklusif bagi merancakkan lagi aktiviti pelancongan sepanjang tempoh program dilaksanakan. 

Citrawarna 2026 dengan tema “Ritma Warisan, Nadi Nusa dan Bangsa” yang berlangsung selama tiga hari merupakan acara kebudayaan ikonik negara yang cukup mengujakan. Festival ini menampilkan kelainan dengan mengetengahkan kepelbagaian seni, budaya, warisan, serta keindahan alam semula jadi Malaysia menerusi persembahan rona warna yang memukau. Acara ini menawarkan platform unik kepada pengunjung domestik dan antarabangsa untuk merasai sendiri kekayaan identiti serta kepelbagaian budaya tanah air. 

Bersempena Citrawarna 2026, lebih daripada 40 buah hotel dan premis penginapan mengambil bahagian dalam menawarkan pelbagai promosi penginapan eksklusif. Tawaran istimewa ini merangkumi kadar bilik pada harga menarik serta pakej gabungan unik bagi memberikan penginapan yang selesa di sekitar Lembah Klang dan beberapa negeri. Promosi ini boleh ditempah mulai pertengahan Julai hingga pertengahan Ogos 2026, sekali gus memberi pilihan terbaik kepada pelawat yang merancang percutian singkat sempena festival tersebut. 

Selain tawaran penginapan, rangkaian hotel yang terlibat turut menyemarakkan festival ini menerusi inisiatif Citra Rasa (Colours of Flavour) dengan memperkenalkan hidangan yang diinspirasikan daripada warisan kulinari setiap negeri di Malaysia di kafe dan restoran hotel masing-masing. Menerusi inisiatif gastronomi asli ini, para pengunjung berpeluang menikmati kepelbagaian hidangan tradisional yang kaya dengan keunikan warisan rasa yang tersendiri. 

Para pengunjung boleh menikmati tawaran penginapan ini dengan membuat tempahan terus melalui laman sesawang rasmi pengusaha hotel atau secara belian terus. Maklumat lanjut termasuk senarai hotel yang terlibat, butiran pakej, serta inisiatif Citra Rasa akan diumumkan secara berperingkat menerusi platform media sosial di @citrawarna.my dan @malaysia.truly.asia, atau boleh didapati di www.malaysia.travel. 

Kerjasama antara Tourism Malaysia dan para pemain industri ini mencerminkan komitmen bersama dalam memperkukuh kedudukan Malaysia sebagai destinasi pelancongan budaya bertaraf dunia. Langkah strategik ini bukan sahaja memperkaya pengalaman pengunjung, malah menyokong pertumbuhan pelancongan inklusif, memperkasa komuniti tempatan, meningkatkan daya tahan industri, serta memacu pembangunan ekonomi yang mampan sepanjang tempoh Kempen Melawat Malaysia 2026 (VM2026)

-Tourism Malaysia.