Tourism Malaysia Welcomes Firefly Airlines Inaugural Direct Flight From Cebu To Kuala Lumpur

 

KUALA LUMPUR, 2 December 2025 – Firefly Airlines today marked a major milestone in its regional growth with the successful launch of its inaugural direct flight from Mactan-Cebu International Airport (CEB) to KL International Airport (KUL). This strategic new route underscores the airline’s commitment in strengthening the connectivity between Malaysia and the Philippines which supports the Malaysia’s tourism industry ahead of the Visit Malaysia 2026 (VM2026) campaign.

The inaugural flight, FY3963, departed Mactan–Cebu International Airport (CEB) at 2:00 p.m. and arrived at Kuala Lumpur International Airport (KLIA) at approximately 5:40 p.m. Effective from 2nd December 2025, Firefly Airlines will operate five direct weekly flights between Cebu and Kuala Lumpur using the Boeing 737-800 aircraft, which offers 189 seats per flight to accommodate increasing demand between the two cities.

-Tourism Malaysia.

Malaysia Aviation Group Unveils Exclusive Offers and Experiences at MATTA Fair 2025

 

Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines, Firefly, MASwings, AMAL, Enrich and Journify, returns as the Official Airline Partner and Premier Sponsor for Malaysia’s largest international travel fair, MATTA Fair 2025, set for 18 April until 20 April 2025 at Malaysia International Trade and Exhibition Centre (MITEC) Kuala Lumpur. 

Occupying 16,000 sq ft of space on Level 3 of MITEC, the MAG Arena promises to steal the spotlight with a line-up of exciting experiences that fuse innovation, travel inspiration, and legendary entertainment. The arena promises an engaging experience featuring interactive cabin experience of its fleet and the all-new A330neo, AI-powered destination showcases as part of its Time For campaign, and a once-in-a-lifetime meet–and –greet with three Manchester United Legends—building anticipation for an unforgettable MATTA Fair experience. 

With a strong emphasis on customer-centric innovation, value-driven promotions, and seamless end-to-end travel experiences, Malaysia Aviation Group continues to strengthen its position as the nation’s flagship carrier—connecting travellers to an expanding global network with greater efficiency and convenience. Key highlights on the available promotions: 

Malaysia Airlines MATTA Fair Deals: Up to 30% off on Economy and Business Class fares across all Malaysia Airlines’ routes (domestic and international) for travel until 31 March 2026, available for three days only at MITEC Kuala Lumpur and on www.malaysiaairlines.com and the Malaysia Airlines mobile app until 28 April 2025.

Firefly MATTA Fair Offers: Fares from RM59 for all operated flights during the MATTA Fair period (online and offline purchases), with the option for the new FlyBetter Bundle (preferred seat selection and an additional 5kg baggage allowance).

Enrich Member Exclusive Sales: The MATTA 48-Hour Enrich Priority Sale will provide Enrich members and Enrich Co-Brand cardholders early access to deals (15-16 April 2025), with an extra 5% off promotional fares for Enrich members booking online, and 5x EnrichMoney Points for members using EnrichMoney Visa prepaid card or 4x bonus Enrich Points using Ambank Enrich Visa Credit Card across all MAG platforms.

Buyers’ Contest: MAG airlines will be giving away a total of 18 return tickets (including Business Class to Paris and Economy Class to Japan and India) through the Buyers’ Contest at the MATTA Fair.

Enrich Promotions: Enrich members can enjoy 10% bonus Enrich Points on Enrich Hotels stays (until 30 Sept 2025) and 5,000 Points off redemptions of 10,000 or more, plus 20% off Points on Enrich Xperience redemptions (18-20 April 2025), and can fast-track to Silver or Gold with EnrichMoney and earn exclusive perks at MATTA Fair.

MHholidays and Journify Offers: MHholidays is offering discounts on Flight + Hotel packages (RM300 off Business Class, RM150 off Economy Class for international and domestic destinations), complimentary Golden Lounge access for the first online bookings (18-20 April 2025), and Journify’s Journify Travel Sale includes RM100 discounts on Flight + Hotel packages across ASEAN and RM200 off MHflypass for CIMB credit cardholders, plus 5% off travel extras on Journify.

-Malaysia Airlines.

Malaysia Aviation Group Boosts Connectivity with over 200 Extra Flights and Fixed Fare Deals for Ramadhan and Hari Raya Aidilfitri

 

Malaysia Aviation Group (MAG)’s airlines, comprising Malaysia Airlines and Firefly will be allocating over 200 additional flights during the upcoming Ramadhan and Hari Raya Aidilfitri peak travel period to accommodate the expected travel surge and ensure families are reunited this festive season. 

Malaysia Airlines will be increasing up to 200 additional flight frequencies, including aircraft upgrade, on key domestic routes namely Alor Setar, Kota Bharu, Terengganu, Miri, Sibu, Kuching, Tawau, Sandakan, Kota Kinabalu, and more. The airline will also be offering fixed all-in one-way fares starting from RM389 to Sabah and RM319 to Sarawak for specific red-eye flights. Bookings are available immediately until 9 April 2025 for travel period between 27 March to 8 April 2025 exclusively on Malaysia Airlines’ official website and mobile app. 

This initiative supports the airline’s global “Time For” campaign, celebrating meaningful moments and helping travellers reunite with loved ones with greater flexibility and availability. 

Meanwhile, Firefly will launch a special campaign from 7 March to 20 March 2025, offering promotional fares starting at just RM69 for travel between 7 March and 30 November 2025. Firefly will add up to 40 additional flights for its jet and ATR-operated flights to destinations such as Kota Bharu, Kota Kinabalu, Penang, Johor Bahru, Kuching, Tawau and more to accommodate heightened demand. 

Yang Berhormat Tuan Loke Siew Fook, Minister of Transport Malaysia said, “We recognise MAG airlines’ initiative to increase flight frequencies and cap fares during the festive season, ensuring that more Malaysians can reunite with their loved ones affordably and conveniently. This effort supports the government's goal of making domestic air travel more accessible, especially during peak periods like Hari Raya. We appreciate Malaysia Airlines’ help in keeping fares affordable, allowing families to reunite without financial strain.” 

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, “We understand the importance of this festive season for many of our passengers who are looking forward to reuniting with their loved ones. By introducing over 200 extra and upgraded flights, we aim to make travel planning seamless and more convenient. At MAG, we cherish the micro-moments that make every journey special—whether it’s the warm smile of our crew, the comforting flavors of our onboard meals, or the joy of young travellers receiving their in-flight activity pack. These small but meaningful experiences embody Malaysian Hospitality, making every trip home a truly memorable one.” 

Additionally, Malaysia Airlines and Firefly will also be supporting the government’s initiative of subsidising the airline ticket during Raya festive by capping the base fare to maximum RM499 one-way* on economy class for flights from Kuala Lumpur to East Malaysia. This applies to travel between 27 March and 30 March 2025. Malaysia Airlines remains dedicated to supporting this initiative to ensure affordable fares during the festive period. 

Celebrate the joy of the festive season and make 2025 a year of meaningful reunions and unforgettable discoveries with Malaysia Airlines. Embrace the spirit of togetherness while creating timeless festive memories with every journey. 

For more information on booking flights, planning the perfect getaway, or looking for fun things to do during your trip, visit the official Malaysia Airlines and Firefly website. 

*Not inclusive of government taxes and fees.

-Malaysia Airlines.

Malaysia Airlines and Firefly Named Official Airline Partners for The ASEAN Travel Exchange (TRAVEX)

 

Malaysia Airlines and Firefly have been appointed as official airline partners for the ASEAN Travel Exchange (TRAVEX). A key component of the ASEAN Tourism Forum (ATF) 2025, TRAVEX serves as a business platform connecting ASEAN buyers and sellers, showcasing a diverse range of destination products and services. The event is scheduled to take place from 15 to 18 January 2025 at the Persada Johor International Convention Centre, Malaysia. 

As official airline partners, Malaysia Airlines and Firefly will offer seamless travel solutions for delegates attending ATF 2025 and TRAVEX, including buyers and media representatives. By offering extensive connectivity across domestic and international routes, both airlines will ensure convenient access to Johor, Malaysia – the host destination for this prestigious event. The collaboration underscores a commitment to promoting ASEAN as a unified travel destination while showcasing the service and hospitality that define the travel experience with Malaysia Airlines and Firefly. Malaysia Airlines will showcase the essence of ‘Malaysian Hospitality’, while Firefly will complement this effort by offering connectivity across domestic and regional destinations, supporting accessibility for the event. 

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “Malaysia Airlines and Firefly are honoured to be the official airline partners for TRAVEX 2025. This collaboration underscores a commitment to enhancing connectivity across ASEAN and beyond, ensuring seamless and efficient travel for delegates. By providing exceptional service and culturally immersive travel experiences, Malaysia Airlines continues to strengthen its role as the gateway to Malaysia and beyond for global travellers.” 

“ATF 2025 serves as a vital platform for shaping a vibrant and sustainable future for ASEAN’s tourism industry,” said Datuk Manoharan Periasamy, Director General of Tourism Malaysia. “This forum offers an opportunity to showcase Southeast Asia’s breathtaking natural beauty, rich cultural heritage, and inspiring stories, captivating travellers from around the world. Malaysia is honoured to host this prestigious event, and with the support of Malaysia Airlines and Firefly, we aim to ensure seamless connectivity and exceptional experiences for all attendees.” 

Organised by the Ministry of Tourism, Arts and Culture Malaysia, ATF 2025, under the theme “UNITY IN MOTION: SHAPING ASEAN’S TOURISM TOMORROW,” aims to unite leaders from ASEAN nations to drive sustainable tourism and digital transformation across the region. As official airline partners for TRAVEX, Malaysia Airlines and Firefly are committed to supporting the forum’s vision of a thriving and sustainable ASEAN tourism industry. Both airlines will provide seamless travel solutions for delegates, including ministers of tourism, government representatives, corporate leaders, and media from across the region. 

Additionally, to encourage travellers to rediscover the joy of exploration, immerse themselves in diverse cultures, and create unforgettable experiences, Malaysia Airlines recently launched its global “Time For” travel campaign happening from now until 22 January 2025, inviting travellers worldwide to make 2025 a year of memorable journeys. For more information and to book your next holiday, visit the official Malaysia Airlines website at www.malaysiaairlines.com or mobile app to get the latest information and promotions conveniently at your fingertips anytime and anywhere.

-Malaysia Airlines.

Tourism Malaysia And Malaysia Aviation Group Forge Strategic Partnership To Strengthen Malaysia's Tourism Industry For VMY2026

 

KUALA LUMPUR, 30 April 2024 — Tourism Malaysia and Malaysia Aviation Group (MAG) have announced the signing of a Memorandum of Understanding (MoU) today, marking a significant step for a three-year partnership. This MoU signifies the commitment from both parties to reinforce Malaysia as the gateway to Asia and beyond and positioning Malaysia as a preferred tourist destination in the global economy.

The MoU was signed between Tourism Malaysia's Deputy Director-General (Promotion II), Mr. Lee Tai Hung, and the Chief Commercial Officer of Airlines (MAG), Mr. Dersenish Aresandiran. The ceremony was witnessed by Tourism Malaysia's Director-General, Mr. Manoharan Periasamy, and the Chief Executive Officer of Airlines (MAG), Mr. Ahmad Luqman Bin Mohd Azmi, at the Sheraton Imperial Hotel, Kuala Lumpur.

The outlook for the Malaysian tourism industry in 2024 is promising. To achieve a quick return on investment, the focus will be on the main target markets contributing to the number of tourist arrivals, such as ASEAN countries, West Asia, South Asia, and East Asia. One strategy is enhancing air connectivity to provide tourists with more flight accessibility to Malaysia.

This year, Malaysia aims to attract 27.3 million arrivals with RM102.7 billion in tourism revenue. To achieve these targets, Tourism Malaysia is proactively conducting promotional and marketing activities to empower the ‘Malaysia Truly Asia’ brand.

Mr. Manoharan Periasamy, Director-General of Tourism Malaysia, stated that as Malaysia moves towards Visit Malaysia Year 2026 (VMY2026), the country envisions welcoming 35.6 million tourists, generating target receipts of RM147.1 billion.

“Tourism Malaysia and MAG will collaborate to leverage each other’s strengths, providing more unrivalled services and seamless connections. More joint activities are planned, including familiarisation trips to Malaysia, marketing promotional activities, and advertising campaigns to feature Malaysia as a preferred holiday destination on the global stage.”

Chief Executive Officer of Airlines (MAG) Mr. Ahmad Luqman bin Mohd Azmi commented, “We look forward working with Tourism Malaysia, leveraging our strengths as a national carrier and aviation hub to pursue sustainable traffic growth in an increasingly competitive landscape. With our strong network and track record of working with partners through trade and consumer initiatives, we’re well-placed to support the nation’s tourism ambitions. This partnership reinforces MAG’s commitment to supporting the goals of Visit Malaysia Year 2026 (VMY2026) through positioning Malaysia as the gateway for Asia and beyond.”

The MoU will lead to the development and implementation of a three-year partnership program in key international markets, not just in the leisure passenger segment but also in MICE and transit passengers. The partnership will also anchor on Malaysia Airlines’ Bonus Side Trip (BST) offering, which provides passengers with a complimentary flight to a domestic destination on the Malaysia Airlines network, essentially providing passengers the opportunity to experience what Malaysia has to offer. BST will be expanded to include more exclusive deals curated to allow visitors to experience more of the country's attractions, points of interest, and cultural wonders of Malaysia.

The partnership will see Tourism Malaysia and MAG, through its subsidiaries Malaysia Airlines and Firefly, collaborate on joint marketing and promotional program activities for a three-year duration to mobilise efforts to revive the country's tourism industry, particularly in the international markets.

-Tourism Malaysia.

Tourism Malaysia Teams Up With Malaysia Aviation Group On All-Inclusive Packages "Fly Borneo Specials Vol . 1"

 

KOTA KINABALU, 29 September 2023 – Tourism Malaysia, in collaboration with the Malaysia Aviation Group (MAG), is pleased to launch its latest brochure "Fly Borneo Specials Vol.1 – The Adventure Begins Here!”, as part of Tourism Malaysia’s vigorous efforts in promoting intra- and interstate travel in Sabah, Sarawak and Labuan via airline partners through Firefly and MASwings.

More than forty-four thematic holiday packages, from a day trip to a week-long tour, have been created to cater for every interest and age level, including airfare and ground tours. Highlighting Malaysian Borneo destinations, these affordable packages are also compiled in digital and printed brochures for travellers to explore the states’ rugged adventures, colourful cultures and exotic flora and fauna.

The launching ceremony was officiated by Dato’ Dr Ammar Abd. Ghapar, Director General of Tourism Malaysia, and attended by Mr Suresh Singam, Chief Operating Officer of MASwings. Also present were Ms Noredah Othman, CEO of Sabah Tourism Board; Mr Ibrahim Othman, Director of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) Sabah; Ms Nurhayati Aziz Rashid, Head, Central Region of MAG; Mr Chali Awang, Area Sales Manager of MAG; Mr Mohd Faharuddin Hatmin, Senior Deputy Director of Corporate Communications Division, Tourism Malaysia and Ms Trecey J Tojuka, Deputy Director of Tourism Malaysia Sabah.

Dato’ Dr Ammar said: “The collaboration with MAG signifies the milestone in boosting domestic traffic, particularly in East Malaysia via the airline’s network. Hence, I hope this brochure will help further stimulate tourism in Sabah, Sarawak and Labuan as Firefly and MASwings have joined forces to offer discounted airfares and tour base fares to support the local holiday packages bundle.”

"Furthermore, the domestic tourists to Malaysian Borneo, namely Sabah, recorded a total of 853,100 arrivals from January to June 2023, as compared to 664,533 in the same period of 2022, thus showing an uptick of 22%. This latest statistic undeniably indicates a positive tourism growth for Sabah.”

Meanwhile, Mr Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from Malaysia Aviation Group, said: “MAG takes pride in serving as the airline partner for the Fly Borneo Specials Vol. 1 campaign by Tourism Malaysia. Since Firefly expanded its services intra Sarawak and Sabah, our mission has been to enhance connectivity within these regions. Therefore, this collaboration is important to accelerate the tourism opportunities and reach new market segmentation, especially to local industry players.”

With stunning natural landscapes, as well as rich in history and culture, travellers can grab these all-inclusive packages, starting as low as RM210 per person and visit Malaysian Borneo’s tourist attractions such as the geopark & shipwreck diving in Labuan, the enchanting city of Kuching and Mulu National Park, beautiful islands, mountains and wildlife in Sabah, offered by 30 tour agents.

-Tourism Malaysia.

Malaysia Aviation Group Airlines Invites Travellers to Discover More and Fly Malaysia with Exciting All-In Fare Offerings

 

KLIA, 2 February 2023 – Airline subsidiaries under Malaysia Aviation Group (MAG), Malaysia Airlines, Firefly and MASwings, invite travellers to explore the wonders of Malaysia, with attractive deals to domestic destinations for immediate travel until 31 August 2023.

Malaysia Airlines is offering travellers enticing deals starting from RM89 all-in one-way within Peninsular Malaysia via the airline’s Economy Lite fare, which includes a cabin baggage allowance of 7kg, complimentary snacks or meals and beverages, and in-flight entertainment. Those looking to indulge in the full premium travel service experience can opt for the Business Class fare which starts from RM429 all-in one-way and comes with a check-in baggage allowance of 40kg, two cabin baggage allowances of 7kg each, free seat selection, complimentary meals, priority check-in, boarding and baggage, and access to the airline’s top-notch lounges at KL International Airport.

Fares from Kuala Lumpur to Sarawak and Sabah start from RM119 and RM169 all-in one-way on Economy Class and RM799 and RM899 on Business Class respectively. Those looking to travel between Sabah and Sarawak can enjoy fares starting from RM99 on Economy Class or RM429 on Business Class.

To ensure seamless connectivity within the country, sister airlines Firefly and MASwings will also be offering attractive deals for travellers to discover more of Malaysia and plan their travels for the months ahead.

Firefly is offering fares from RM69 to RM159 for immediate travel until 31 August 2023, which will be operated by its ATR72-500 and Boeing 737-800 aircraft. Domestic flights on ATR 72-500 from Subang offers the convenience of city airports, the complimentary baggage allowance of 20kg, in-flight refreshments and many more valuable offerings. 

Meanwhile, domestic flights operated by its Boeing 737-800 will offer unbundled fares from RM69 all-in one-way to destinations including Kota Kinabalu (BKI), Kuching (KCH), Langkawi (LGK) and Johor Bahru (JHB). Passengers travelling on Firefly’s Boeing 737-800 will have the flexibility to customise their flights based on their preferences, including various add-on choices for in-flight meals, baggage allowance, travel protection, and more.

For those eyeing adventures across Borneo, MASwings is offering fares starting from RM136 all-in one-way to destinations including Miri (MYY) to Mulu (MZV), Sandakan (SDK) to Lahad Datu (LDU), and Bintulu (BTU) to Sibu (SBW), serviced by its ATR72-500 aircraft. Travellers can also enjoy fares from RM146 all-in one-way from SDK to TWU, BKI to Labuan (LBU), and MYY to LBU, BTU and Limbang (LMN).

Meanwhile, fares from BKI to LDU, MZV and from MYY to SBW start from RM186, whereas fares from KCH to LMN and MZV start from RM206 all-in one-way. Passengers travelling via MASwings will enjoy the convenience of 20kg of check-in baggage and light refreshments for a comforting journey. Holidaygoers can enjoy the promotion from now until 28 February 2023, for travel between 5 February to 31 August 2023.

As members of the Travel Safe Alliance Malaysia (TSAM), the sister airlines are dedicated to ensuring safe and seamless travel for customers by adopting the highest safety and hygiene standards across all end-to-end touchpoints of the traveller journey so passengers can continue to Fly Confidently.

Whether to plan for the upcoming festivities, school holidays, or take a relaxing solo trip, there is no better time than now to rediscover the country’s travel trove of diverse culture and cuisines. For more information and to book your next getaway, visit the official Malaysia Airlines, Firefly, and MASwings website. 

-Malaysia Airlines.

Matta inks partnership with Firefly to promote travel between Sabah and Penang

 

Standing (from second left to right) Penang State Exco for Tourism and Creative Economy (Petace) Yeoh Soon Hin; Matta president Datuk Tan Kok Liang and Sabah Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai witnessing the signing of partnership deal between (seated from left) Penang Matta chairman Vergis Matthews, Firefly chief executive officer Philip Se and Sabah Matta chairman Lawrence Chin at the Setia Spice Convention Centre here following the launch of the Penang Matta Fair. Photo courtesy of Sabah Tourism Board. - NSTP/ PAUL MU

KOTA KINABALU: A partnership has been signed between the Malaysian Association of Tour and Travel Agents (Matta) and Firefly to promote travel between Sabah and Penang.

The collaboration was signed between Sabah Matta chapter chairman Lawrence Chin; Penang Matta chapter chairman Vergis Mathews; and FireFly chief executive officer Philip See.

Sabah Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai; Penang Tourism and Creative Economy Committee chairman Yeoh Soon Hin; and Matta president Datuk Tan Kok Liang were also present to witness the signing at the Setia Spice Convention Centre in Penang following the launch of the Penang Matta Fair today.

Part of the collaboration was to jointly market tour packages from both Penang and Sabah, as well as the Penang-Kota Kinabalu direct flight sector offered by Firefly.

Joniston, who is chairman of the Sabah Tourism Board, praised the initiative, saying such a collaboration would bring people closer and deepen ties between Sabah and Penang.

"We need to collaborate on whatever is good for Penang, Sabah, and the Malaysian economy.

"This effort can serve as a good example of how both states can cooperate despite political differences to boost their respective economy via tourism."

He also urged for industry players to look into the possibility of having direct flights between Penang and Sandakan, which is a gateway to nature and wildlife tourism, as well as Tawau, a hub for scuba diving.

Joniston said Sabah and Penang have airports with a high volume of air passenger traffic and both states stood to gain from attracting visitors from each other.

Meanwhile, Yeoh said: "Both Penang and Sabah have their own unique offerings and we have to complement each other.

"We are well aware of Sabah's popularity as an ecotourism destination. We hope to get tourists in Sabah to come to Penang for a different tourism experience. We should not be competing but rather helping one another."

Tan said Matta is committed to facilitating and promoting travel trade, and it hopes to generate RM20 million in sales during the two-day Penang Matta Fair which began today.

The Penang Matta Fair features 158 booths, with 40 per cent of participants promoting domestic tourism.

-nst online.

Get Up to RM100 Travel Vouchers from Malaysia Aviation Group via the ‘Jom Cuti-Cuti Malaysia Campaign’

 

KLIA, 1 July 2022: Malaysia Aviation Group (MAG) ’s airlines - Malaysia Airlines, Firefly, and MASwings are offering special travel vouchers to all Malaysians in supporting the government’s Tourism Recovery Plan 2.0, which aims to boost domestic tourism as the nation progress into the endemic phase in their latest campaign by the Group called ‘Jom Cuti-Cuti Malaysia Campaign’ starting today. Vouchers can be redeemed from 1 July 2022 onwards for immediate travel until 31 December 2022.

Register online at www.malaysiaairlines.com/cuticutimalaysia to use the voucher as an Enrich member to enjoy a RM100 travel voucher that can be used on any domestic destinations operated by Malaysia Airlines and on wide range of airfares tickets that suit their travels needs and preferences.Book Malaysia Airlines' Economy Flex tickets for greater benefit and flexibility, as they include priority check-in, unlimited flexibility with free date changes with fare difference applies, an enhanced refund policy in addition to 7kg and 20kg cabin and checked baggage allowances, complimentary snacks or meals and beverages, and in-flight entertainment. Business Class passengers will enjoy a premium experience with features tailored to their needs and priorities, such as a generous baggage allowance and access to Malaysia Airlines' Domestic Golden Lounge. Moreover, as an Enrich member, you can start earning and redeeming Enrich Points on flights and other Enrich wide range of lifestyle partners, including F&B, hotel stays, spas, premium retail brands and even point conversions with other loyalty programmes, like Grab and Sunway PALS, as well as charitable organisations like Make-A-Wish and Red Crescent.

Meanwhile, Firefly is offering RM50 travel vouchers redeemable to any of its domestic destinations, including the new Boeing 737-800 service between Penang and Kuching, Kota Kinabalu, Johor Bharu and Langkawi. To claim the vouchers, customers must be a Firefly member and log in to www.fireflyz.com through their registered email.

For travel within Sabah, Sarawak and Labuan FT, customers travelling on MASwings can enjoy a RM25 discount on flights serviced by its ATR72-500 aircraft to all its networks except Mukah. Customers of MASwings must enter a unique promotional code provided when they purchase tickets on MASwings Official website.

Group Chief Marketing and Customer Experience of Malaysia Airlines, Lau Yin May said, “As the domestic market recovers, we are confident that this latest collaboration with Tourism Malaysia, as well as the coordinated efforts of airlines under MAG, will revitalise the domestic travel and tourism industry much faster while supporting growth across a value chain of related industries, such as small local businesses.

We have seen strong pent-up demand following the easing of travel restrictions in most countries, with most flights being 75 to 80 percent full, reflecting customer confidence to travel especially with our commitment to #FlyConfidently. With all of these special combined offerings by the airlines through the Jom Cuti-Cuti Malaysia campaign, holidaymakers can enjoy significant savings and hassle-free travel with a wide choice of flights that best suit their travel needs and preferences.

With the upcoming festive season and long weekends, we urge customers to grab the vouchers quickly and enjoy our signature Malaysian Hospitality and well-deserved vacations within Malaysia or reunite with their loved ones."

Customers can continue to travel with peace of mind as the airlines have put in place the highest COVID-19 health and safety protocols that is globally recognised and certified by Bureau Veritas Certification Malaysia via its MHFlySafe program. Malaysia Airlines is a member of Travel Safe Alliance of Malaysia (TSAM) and has been awarded a 7-star rating from AirlineRatings for its COVID-19 safeguards.

Head on to Malaysia Airlines Official website , Firefly Official website, and MASwings Official website for more information on the campaign and book for your next vacations within Malaysia today! Download the Malaysia Airlines' App to get the latest promotions conveniently at your fingertips, anytime and anywhere!

-Malaysia Airlines.

Malaysia Airlines | Book Direct With Us For The Best Fares

Firefly | Book now & experience beyond convenience today (fireflyz.com.my)

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Tawaran Menarik Penebusan E-Baucar Untuk Tiket Penerbangan Di Bawah Pelan Pemulihan Pelancongan 2022

 

BANGI, 1 JULAI 2022 – Kementerian Pelancongan, Seni dan Budaya (MOTAC) melalui Tourism Malaysia hari ini melancarkan Pelan Pemulihan Pelancongan 2022 bagi Kluster Pengangkutan Udara dalam usaha menyemarakkan pelancongan domestik seiring peralihan ke fasa endemik.

Pelan Pemulihan Pelancongan 2022 yang merupakan kesinambungan daripada Pakej Rangsangan Ekonomi (PRE 1.0), adalah salah satu inisiatif di bawah Pelan Pemulihan Industri Pelancongan yang melibatkan penyaluran insentif kepada rakyat Malaysia dalam bentuk diskaun, baucar dan rebat.

Di bawah Kluster Pengangkutan Udara, dianggarkan seramai 45,879 rakyat Malaysia berpeluang menebus tawaran e-baucar bernilai antara RM25 sehingga RM100 menerusi pembelian tiket penerbangan secara dalam talian melibatkan lima syarikat penerbangan bermula 1 Julai sehingga 31 Disember 2022.

Lima syarikat penerbangan tersebut ialah Malaysia Airlines, AirAsia, Batik Air (Malindo Air), Firefly dan MASwings. Pembelian tiket boleh dibuat sama ada menerusi aplikasi atau laman sesawang syarikat-syarikat penerbangan.

Menteri Pelancongan, Seni dan Budaya, YB Dato' Sri Hajah Nancy Shukri berkata, pelancaran inisiatif ini bertujuan menarik minat orang ramai khususnya Keluarga Malaysia untuk terus membuat tempahan tiket pengangkutan udara pada harga diskaun istimewa.

“Kerjasama strategik yang dijalinkan oleh Tourism Malaysia bersama syarikat-syarikat penerbangan ini disasarkan untuk merangsang kembali pemulihan industri pelancongan sekali gus membantu kepada pemulihan ekonomi negara secara keseluruhan,” katanya.

Malaysia Airlines (MAS) akan mempromosikan tawaran e-baucar bernilai RM100 untuk 10,000 pengguna manakala Firefly dan Batik Air masing-masing menawarkan penebusan sebanyak RM50 kepada 4,000 penumpang. Seramai 4,000 pengguna MASwings pula boleh menebus e-baucar bernilai RM25. Tawaran bagi tiket penerbangan melibatkan MAS, Firefly, Batik Air dan MASwings ini adalah terhad untuk satu kali penebusan sahaja.

Bagaimanapun, rakyat Malaysia boleh melakukan penebusan maksimum sehingga tiga kali bagi tawaran e-baucar bernilai RM50 melibatkan penerbangan sehala atau dua hala AirAsia yang disasarkan untuk 23,879 penumpang.

Penebusan e-baucar yang ditawarkan oleh semua syarikat penerbangan tersebut adalah terhad kepada sektor penerbangan domestik sahaja.

-Tourism Malaysia.

Pengiklanan Tourism Malaysia di pesawat Firefly Airlines, Dan Kempen Bersama #GoJalanLah!

 

SHAH ALAM, 4 Jun 2022 – Tourism Malaysia menjalinkan kerjasama bersama syarikat penerbangan Firefly Airlines menerusi pelancaran pengiklanan badan pesawat (livery) serta Kempen #GoJalanLah bermula 1 Jun sehingga 31 Mei 2023 dalam usaha meningkatkan promosi pelancongan domestik.

Pelancaran kempen tersebut yang berlangsung di Sky Park RAC Industrial Park Bukit Jelutong, Shah Alam hari ini telah dirasmikan oleh YB Dato’ Sri Hajah Nancy Shukri, Menteri Pelancongan, Seni dan Budaya. Hadir sama dalam majlis tersebut ialah Dato’ Zainuddin Abdul Wahab, Ketua Pengarah Tourism Malaysia dan Ketua Pegawai Eksekutif Firefly, Philip See.

Promosi Kempen #GoJalanLah menawarkan pembelian tiket penerbangan berserta hotel penginapan pada harga diskaun sehingga 35 peratus. Tempahan boleh dibuat di www.fireflyz.com.my sehingga 30 Jun 2022 bagi tempoh perjalanan sehingga 31 Disember 2022.

-Tourism Malaysia.

Firefly | Book now & experience beyond convenience today (fireflyz.com.my)

Matta Sabah targets RM20mil sales for July travel fair

 

Matta Sabah chairman Lawrence Chin (third from right), organising chairman Alicia Gomes (third from left), MASwings commercial support manager Aznah Marsha Omar (fourth from left) and Malaysia Airlines Berhad commercial sales for Sabah and Labuan, Mahzan Mat Salleh (second from right) in collaboration to further boost and revive the international and domestic travel industry.
-NSTP/PAUL MU

KOTA KINABALU: The travel industry is hoping to generate sales of between RM15 million and RM20 million at the upcoming Malaysia Association of Tour and Travel Agents (Matta) Fair Sabah, which is making a return after a two-year absence due to the Covid-19 pandemic.

It will be held on July 9 to 10 at the ITCC shopping mall in Penampang.

Its organising chairman Alicia Gomes said many people are eagerly waiting to travel now following the reopening of international borders and relaxation of the standard operating procedures (SOPs) for travelers.

Among the popular destinations include China, Australia, Turkey and Dubai as well as pilgrimage tours, she told the media during a press conference at the Matta Sabah Chapter office, here today.

Also present were MASwings commercial support manager Aznah Marsha Omar and Malaysia Airlines Bhd commercial sales for Sabah and Labuan head, Mahzan Mat Salleh.

"Prior to Covid-19, sales generated from the fair had always been around RM25 million. We expect it to be around RM15 to RM20 million this time around," said Gomes.

Matta Sabah chairman Lawrence Chin said visitors will have the opportunity to buy from a wide variety of value-for-money domestic and international holiday packages from over 80 participating companies.

The Malaysia Aviation Group (MAG) will be the official airlines for the fair and they will be giving away 24 tickets for the buyers' contest.

Lucky winners will stand a chance to win tickets to Kuala Lumpur, Langkawi and Denpasar, courtesy of Malaysia Airlines Bhd while Firefly is sponsoring a flight to Penang.

Chin believes with the collaboration and support from MAG together with Firefly and MASwings, it will be a crowd-puller to further boost and revive the international and domestic tourism industry.

He said visitors planning to visit the fair must comply with the SOP by wearing face masks at all times in the mall.

Admission is free. The fair will be held from 9am to 7pm over the two days.

-nst online.

Firefly Jet makes a comeback to facilitate domestic connections

 

Malaysia Aviation Group (MAG) has reinstated Firefly’s operations from its Penang Hub, with services to Johor Bahru, Kota Kinabalu and Kuching to spur domestic tourism. Flights are operated on Boeing 737-800 aircraft.

This coincides with Firefly’s 15th anniversary as well as the recent reopening of Malaysia’s borders.

Firefly CEO Philip See said in a press statement: “We have seen the extent of what the pandemic has done to various industries globally, but now we are in a position where restrictions have eased as nations begin to live and travel with Covid-19.

“We are delighted that Firefly resumes its jet operations at this crucial time, and simultaneously begins servicing new routes that will significantly benefit connectivity for tourists and communities.”

Sabah’s tourism, culture, and environment minister Jafry Ariffin has responded to Firefly’s comeback with a positive note. He said the Penang-Kota Kinabalu route is expected to draw more international arrivals to the state of Sabah, due to Penang’s close proximity with Langkawi, which receives international flights.

He added: “This Firefly route has unquestionably made Sabah more accessible to Malaysians and visitors alike.”

Firefly will offer twice daily return flights to Johor Bahru and daily return flights from to Kuching and Kota Kinabalu. Frequencies will be stepped up from April 25 – three times daily to Johor Bahru and twice daily to Kuching and Kota Kinabalu.

Firefly has also introduced its new value bundle services where customers can customise components to their travel needs and get 50 per cent off bundle offers from Plus, Extra or Flex fares. The bundles includes a 20kg baggage allowance, in-flight hot meals, two times flight change, priority baggage, boarding and check-in, all seat selection, travel insurance and other perks.

-TTG Asia.

Malaysia Airlines Offers Up to 45% Off on Airfares at MATTA Fair 2022

 

Kuala Lumpur, 5 April 2022: Malaysia Airlines and its sister companies, Firefly and MASwings, will be participating in the annual Malaysian Association of Tour and Travel Agents (MATTA) Fair happening from 9 to 10 April 2022 at the World Trade Centre (WTC), Kuala Lumpur. Guests attending the two-day fair can enjoy great discounts on airfares, exciting activities, and an opportunity to win one of the 21 return tickets up for grabs in its Buyer Contest when visiting the Malaysia Airlines booth.

With Malaysia’s borders finally reopened, Malaysia Airlines will be offering up to 45% off airfares to all domestic and selected international destinations within its network, for immediate travel up to 30 November 2022. Firefly will also be offering enticing discounts of up to 50% off airfares when holiday seekers book via its mobile application/web from 7 to 10 April 2022, for travel beginning 14 April to 29 October 2022.

Whether to enjoy sandy beaches, flora and fauna, or just to unwind, there is a suitable holiday destination for everyone. Malaysia Airlines offers a wide range of fare categories via its Economy and Business Class with dedicated attributes to suit all travel needs, priorities and preferences. The airline’s Economy Lite fare comes with a cabin baggage allowance of 7kg, complimentary snacks or meals and beverages, and inflight entertainment, whereas its Business Basic fare comes with check-in baggage allowance of 40kg, two cabin baggage allowances of 7kg each, free seat selection, complimentary meals, priority check-in, boarding and baggage, and access to its top-notch lounges.

Meanwhile, Firefly offers its guests the convenience of city airports onboard its ATR72-500, with greater flight frequency, reliable on-time performance, complimentary baggage allowance of 20kg, fast check-in and boarding process, and complimentary in-flights refreshments among others.

Beginning 11 April 2022, the airline will resume its jet operations from Penang with the Boeing 737-800, offering customers enhanced connectivity, greater flexibility, and value.

Customers who purchase Malaysia Airlines, Firefly, and MASwings’ flight tickets from participating agents will also take home limited-edition merchandise from the airlines as well as Enrich. Holidaygoers can also stand a chance to win a Business Class upgrade from Malaysia Airlines with every purchase of an Economy Class ticket.

To further ignite the holiday spirit, the airlines will be giving away a total of 21 return tickets for the Buyers Contest exclusively for shoppers at MATTA Fair 2022:

Malaysia Airlines

1x Business Class ticket to London

1x Business Class ticket to Sydney

1x Business Class ticket to Bali

1x Economy Class ticket to Seoul

1x Economy Class ticket to Melbourne

1x Economy Class ticket to Perth

1x Economy Class ticket to Singapore

1x Economy Class ticket to Kota Kinabalu

1x Economy Class ticket to Langkawi

1x Economy Class ticket to Penang

Firefly

6x tickets to any domestic destinations

MASWings

5x tickets to any MASwings’ destinations

On top of this, shoppers can also purchase an array of local goods, limited-edition collections and merchandise from participating merchants under Journify, the one-stop travel and lifestyle digital platform by Malaysia Aviation Group (MAG), at its dedicated booth. Customers can also earn double Enrich Points for every purchase, additional discounts, and free gifts during the fair period. Simply scan the QR code displayed at the booth, pay for the items, and pick-up at the Journify booth for a seamless shopping experience.

As members of the Travel Safe Alliance Malaysia (TSAM), the sister airlines are dedicated to ensuring safe and seamless travel for customers by adopting the highest safety and hygiene standards across all end-to-end touchpoints of the traveller journey so passengers can continue to Fly Confidently.

-Malaysia Airlines.

Firefly beri pilihan pelanggan menjelang musim perayaan

 

KOTA KINABALU: Laluan baharu Firefly iaitu Pulau Pinang-Kota Kinabalu akan memberi peluang kepada pelanggan memilih lebih daripada satu syarikat penerbangan menjelang musim perayaan.

Ketua Pegawai Eksekutif Firefly, Philip See berkata, dengan penerbangan menepati masa 94 peratus yang direkodkan oleh syarikat penerbangan di bawah Malaysia Aviation Group (MAG) itu, mereka yakin mampu memberi saingan di pasaran.

“Kini, pelanggan mempunyai lebih banyak pilihan untuk menaiki penerbangan dari Pulau Pinang ke Sabah, begitu juga sebaliknya.

“Laluan baharu ini akan bermula pada 11 April dengan sekali penerbangan sehari dan kekerapan penerbangan ditambah kepada dua kali sehari bermula 25 April sempena musim perayaan Aidilfitri.

“Menjelang musim perayaan, harga tiket penerbangan akan meningkat susulan permintaan yang tinggi daripada pelanggan jadi, kita nasihatkan pelanggan supaya menempah tiket penerbangan lebih awal,” katanya ketika sidang akhbar semalam.

Menurut beliau, operasi penerbangan laluan baharu Firefly itu dimulakan lebih awal kerana tidak mahu mengambil risiko pengoperasian semasa waktu kemuncak.

Philip berkata, syarikat penerbangan berkenaan menggunakan pesawat Boeing 737-800 yang mampu memuatkan 189 penumpang pada satu-satu masa.

Mengulas lanjut katanya, Sabah adalah destinasi pelancongan menarik bagi pelancong domestik yang berada di Pulau Pinang dan pembukaan laluan itu pasti memudahkan penduduk di kedua-dua negeri ini untuk melancong.

Walau bagaimanapun katanya, cabaran mereka adalah untuk memperluaskan pasaran menerusi jaringan kerjasama dengan Malaysia Airlines (MAS) bagi mewujudkan pelbagai hentian bagi memudahkan penumpang ke Langkawi mahupun Kuala Lumpur.

Begitu juga di Sabah, syarikat itu akan bekerjasama dengan MASWings untuk menghubungkan penumpang dari Kota Kinabalu ke destinasi lain seperti Sandakan dan Tawau.

Dalam pada itu, Philip berkata, Firefly turut merancang memperluaskan pasaran ke laluan antarabangsa pada tahun hadapan.

“Sebelum ini, MAS pernah beroperasi di beberapa negara seperti Tokyo, Taipei dan juga Korea Selatan.

“Kami menyasarkan untuk mengambil alih laluan antarabangsa ini mungkin pada tahun hadapan bagi membolehkan penumpang menaiki penerbangan terus dari Kota Kinabalu,” katanya.

-utusan online.

Sarawak Elevates Tourism Sector in Partnership with Malaysia Aviation Group

 

KLIA, 19 January 2022: Sarawak is set to become a destination of choice for both domestic and international travellers, as Sarawak Tourism Board (STB) and Malaysia Aviation Group (MAG) embark on a year-long partnership to promote Sarawak as a tourist destination in 2022.

The collaboration was formalised today via the signing of a Memorandum of Understanding (MoU) by Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board and Ms Lau Yin May, Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Berhad.

The signing ceremony was witnessed by YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry & Performing Arts Sarawak and Minister of Youth, Sport & Entrepreneur Development Sarawak, YB Dennis Ngau, Chairman of Sarawak Tourism Board and Captain Izham Ismail, Group Chief Executive Officer, Malaysia Aviation Group.

As part of the MoU, STB and MAG will work hand-in-hand to market and promote events between STB, Malaysia Airlines Berhad, Firefly, MASwings and MHholidays. Both organisations will also work together on inter-organisational partnerships for Sarawak tourism activities, Corporate Social Responsibility activities, and other collaborative opportunities.

Speaking at the event, YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry & Performing Arts Sarawak and Minister of Youth, Sport & Entrepreneur Development Sarawak said, “Connectivity and accessibility are important elements to enhance travel experience and position Sarawak as a leading destination for eco-tourism in the ASEAN Region.”

“In addition, Sarawak State Disaster Management Committee has just announced recently that Sarawak have approved more domestic flight frequencies into Sarawak from 307 flights to 562 flights per week with effect from 14th Jan 2022. We look forward to seeing more direct routes from West Malaysia and to more parts of Sarawak soon,” he added.

Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board said “As a sign of our commitment to revitalise and re-energize Sarawak’s local tourism industry, we are pleased to be signing a Memorandum of Understanding (MOU) with Malaysia Aviation Group this morning. Malaysia Airlines will not only be Sia Sitok Sarawak Plus’ official airline, but also having MAB, Firefly, MASwings and MHholidays on board as our strategic partners on future marketing campaigns in promoting Sarawak’s tourism activities and cultural events.”

“Most importantly, through this collaboration between STB and MAG, there will be an increase of connectivity into Sarawak, with more direct flights from Penang, Johor and Kuala Lumpur to look forward to,” she added.

Group Chief Executive Officer of Malaysia Aviation Group, Captain Izham Ismail said, “Over the past year, Malaysia Airlines, Firefly and MASwings have worked on improving connectivity to and within Sarawak, with the commencement of direct flights from Penang to Kuching, and increased frequencies between Miri-Sibu-Bintulu that will provide greater mobility to the state and further reinvigorate domestic tourism in Sarawak. We look forward to welcoming our customers to fly “Sia Sitok” with us and experience our enhanced products and services with a range of flexibility and choices, seamless connectivity and contactless end-to-end journey while keeping to our utmost priority and commitment to safety. Together, the three airlines under MAG offer strong value propositions to the state of Sarawak – with better services, convenience and reliability.”

In conjunction with the event, STB also launched its Sia Sitok Sarawak Plus interstate travel campaign, to give travellers the opportunity to visit Sarawak through its main tourism gateways, namely Kuching, Sibu and Miri, with Malaysia Airlines as the official airline.

Customers can enjoy attractive hotel and flight packages via MHholidays, the airline’s tour operating arm and choose from the list of participating hotels, including New World Suites in Bintulu, The Waterfront Hotel in Kuching, Grand Palace Hotel in Miri, RH Hotel in Sibu, for their well-deserved staycation.

MHholidays packages come with a baggage allowance of 40kg, complimentary onboard meals, and free seat selection and earn Enrich points. This promotion is bookable at www.holidays.malaysiaairlines.com. To top it off, customers can book exclusive tour package on Journify from as low as RM95.

Through the Sia Sitok Sarawak Plus interstate travel campaign, travellers will have access to 57 exhilarating packages to Sarawak.

The booking period for the Sia Sitok Sarawak Plus interstate travel campaign starts from 19 January 2022 until 28 February 2022, with the travelling period from 19 January until 30 April 2022.

“Sarawak is blessed with exciting wonders from culture, adventure, nature, food and festivals (or CANFF) which are unique to our state. We hope to attract local travellers to experience the hospitality of Sarawak through the Sia Sitok Sarawak Plus campaign and become our ambassadors to then share their experience with friends and family,” Puan Sharzede concluded.

Visit malaysiaairlines.com or download Malaysia Airlines’ App to get the latest information and make sure you never miss out exciting Sia Sitok Sarawak Plus promotions and exclusives today!

-Malaysia Airlines.

Malaysia Aviation Group Soars at the HR Excellence Awards 2020

 

KLIA, 22 January 2021: Malaysia Aviation Group started the year with resounding success after winning three top awards at the HR Excellence Awards 2020 virtual event, recently. Its main airline, Malaysia Airlines bagged two Gold awards for HR Leader of the Year and Excellence in Workplace Culture; and landed a Silver award for Excellence in Digital Transformation.

 

Group Chief Human Capital Officer of Malaysia Airlines Berhad, Dato' Mohd Khalis Abdul Rahim noted that, “This is a significant achievement for the Group, as it demonstrates the critical role, commitment, and collective efforts of the MAG Human Capital division. We are a strategic business partner that drives operational efficiency, creates high-performance work culture, and most importantly, enhances the overall employee experience Group-wide.”

 

“Many more digitally-led initiatives are under way for this year as we continue to develop our talent pipeline and drive our employees to embrace lean and agile methodology to support the long-term business sustainability of the Group,” added Dato’ Mohd Khalis, who was also recognised as the HR Leader of the Year at the HR Excellence Awards 2020.

 

MAG employees are empowered to make a difference by Internalising Malaysian Hospitality as the core of MAG culture and live up to the values and spirit through their actions in driving high performance organisation enabled by digital technology and customer centric mindset.

 

In light of the COVID-19 pandemic, MAG was able to accelerate its digital transformation overnight and rally the workforce of 12,000 to adapt to a new way of working. The organisation of various learning and sharing conferences and webinars, digitising manual processes, and facilitating a digital learning and development environment has seen MAG employees embrace the digital era and keep pace with the changing world.

 

MAG continues to build on its position in the industry and strengthen its digital workforce capabilities to ensure that it is ready for the future. The journey ahead will be challenging, yet the spirit of Malaysian Hospitality will continue to soar with its leaders and employees’ indomitable courage and resilience.

-Malaysia Airlines.

Firefly’s jet services set to take off next month

 

Firefly Airlines, which currently only operates turboprop services within Malaysia, will commence jet operations next month from its northern hub in Penang to three destinations – Kota Kinabalu, Kuching and Johor Bahru.

It will start with twice-daily services between Penang and Kota Kinabalu and Kuching, and thrice-daily services between Penang and Johor Bahru. These services will be operated with a trio of B737-800 narrow body jets using excess aircraft from sister company, Malaysia Airlines.

Firefly CEO Phillip See shared that the flights will be code shared with Malaysia Airlines and customers can accrue and redeem Enrich points. In terms of product differentiation, Firefly will offer low-cost carrier products where guests can select their desired products and services.

See described this as a “DIY concept”, while at the same time, guests will also enjoy full benefits of being part of Malaysia Aviation Group (MAG).

“Penang (as a northern hub for jet services) is a great place to start because it has a great mixture of leisure and corporate business,” said See, who was speaking at the fifth edition of BE@Penang, a two-day virtual conference organised by Penang Convention & Exhibition Bureau, which commenced on December 10.

The setup of Firefly’s Penang hub jet operations will require minimal investment by MAG in 2021, with an expected increase in production, measured in average seat per kilometre, by 36 per cent over the next five years.

-TTG Asia.

Malaysia’s Firefly to launch jet flights in early 2021

 

Firefly Airlines will start jet operations from 1Q2021, as part of parent Malaysia Aviation Group (MAG)’s revamped long-term business plan, with a focus on strengthening the revenue streams of each subsidiary as its premium carrier brand Malaysia Airlines (MAB) teeter on the brink.

Under the plan, Firefly will add up to 10 narrow body jets to its fleet in phases, serving the domestic, South-east Asia and Asia-Pacific markets out of Penang International Airport.

The low-cost carrier will be complementing sister company MAB in serving the leisure market, while diversifying its base connecting secondary cities in Malaysia to East Malaysia, Thailand, Indonesia and Singapore.

It will leverage on available resources and talents from within MAG, with the possibility of deploying the Boeing 737-800 aircraft from MAB. This will give the national carrier room to focus on its network serving the premium market, according to MAG.

MAG CEO Izham Ismail said: “Based on available forecasts, domestic and short-haul travel will be most preferred in the current environment, hence, it makes commercial sense for Firefly to supply this demand from the northern region. This is in line with the group’s enhanced Long-Term Business Plan, which has been realigned to suit the current and future environment post-Covid-19, with a focus on strengthening the revenue streams of each subsidiary.”

With the new jet operations, Firefly will offer a flexible service concept, with product unbundling to suit the leisure-focused and price-sensitive customers, providing a more significant value proposition.

The setup of Firefly’s Penang hub jet operations will require minimal investment by MAG in 2021, with an expected increase in production, measured in average seat per kilometre, by 36 per cent over the next five years, MAG said.

-TTG Asia.

Firefly Passport Travel Pass

 

Get your very own Firefly Passport and fly as many times as you like to any domestic destinations.

Great deal, value for money... perfect for exploring Malaysia, balik kampung or even for your frequent business trips. 3 months unlimited travel pass for only RM399 or 6 months pass at RM699.

Hurry up, grab your Firefly Passport via our website https://www.fireflyz.com.my/travelpass latest by 30 August 2020.

-Firefly Airlines.