Courtesy Call: Tourism Malaysia & Bahrain Tourism

 

KUALA LUMPUR, 11 August 2026 | A meeting was successfully convened between the senior delegations of Tourism Malaysia and Bahrain Tourism . The discussion was led by Tourism Malaysia Director General, Mr. Mohd Amirul Rizal bin Abdul Rahim, alongside Deputy Director-General (Promotion II) Mr. Samuel Lee Thai Hung, Senior Director of the Asia & Africa Division Madam Nuwal Fadhilah Ku Azmi, Head of the VM2026 Secretariat & Senior Director of the Advertising and Digital Division Mr. Mohd Akbal Setia, together with officers from the Asia & Africa Division, who received the Bahrain delegation led by Chief Executive Officer H.E. Sara Ahmed Buhiji.

The session focused on establishing a strategic partnership to maximize the promotional impact and tourist yield of the upcoming Formula 1 event at the Sepang International Circuit between the both countries.

Key Discussion Outcomes:

1. Direct Flight Connectivity (Gulf Air): A core discussion point was capitalising on Gulf Air’s new direct Bahrain–Kuala Lumpur service launching on September 29, 2026. The enhanced flight schedules in the run-up to the race weekend will serve as a direct pipeline for tourists from the Middle East.

2. Singapore-Malaysia Race Synergy: Key strategies were mapped out to target regional travellers by leveraging the consecutive race timing with the Singapore Grand Prix. Joint packages will focus on capturing the massive influx of international fans already in the region.

3. Official F1 Carnival & Entertainment Overhaul: The delegations finalized collaborative frameworks for an official F1 carnival alongside the Sepang race. This includes integrating local cultural showcases and music festivals to enrich the fan itinerary outside track hours.

4. Pre- & Post-Race Regional Packages: To work with travel operators in regional markets like Indonesia, Thailand, and Singapore to establish fixed travel itineraries that encourage extended stays across major Malaysian states.

5. Cross-Market Brand Visibility: Cross-promote both Malaysia's and Bahrain's unique culture.

6. High-Value Corporate & MICE Segment: Discussions included using the F1 paddock and corporate suites as a premium networking platform for corporate tourism, incentive travel, and foreign business investors.

The meeting marks a significant step towards strengthening tourism collaboration between Malaysia and Bahrain, while creating new opportunities to attract high-value international visitors and maximize the tourism potential surrounding the Formula 1 event. Through strategic connectivity, joint promotional initiatives and cross-market partnerships, both countries look forward to delivering memorable experiences for visitors and further positioning Malaysia as a preferred destination in the region.

-Tourism Malaysia.

ASEAN-China Tourism Dialogue 2026: Forging Stronger Ties, Unlocking New Opportunities

 

Langkawi took centre stage as Malaysia hosted the ASEAN–China Tourism Dialogue 2026, bringing together tourism leaders, industry players and key stakeholders from across ASEAN and China.

Officially launched by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, the high-level dialogue was also graced by the presence of distinguished VIPs, including YB Tuan Chiew Choon Man, Deputy Minister of Tourism, Arts and Culture; YBhg Dato’ Shaharudin Abu Sohot, Secretary General of Ministry Tourism, Arts and Culture; and Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. The dialogue explored strategic opportunities to advance sustainable tourism, digital transformation, regional connectivity and stronger people-to-people exchanges.

Held in conjunction with the dialogue, the Malaysia–China Tourism Dialogue and ASEAN–China Business Networking Session further strengthened bilateral and regional partnerships, culminating in the signing and exchange of Memorandum of Understanding (MoUs) and business cooperation agreements between Malaysian and Chinese tourism stakeholders.

The programme also featured the ASEAN–China Business Networking Session, providing a valuable platform for tourism businesses and industry players from both regions to forge strategic partnerships, explore new commercial linkages and unlock emerging market opportunities.

To conclude the programme, delegates were taken on a technical visit to Kilim Geoforest Park, Langkawi Craft Complex and a Langkawi Sunset Cruise, showcasing Langkawi’s distinctive ecotourism, rich cultural heritage and diverse experiential tourism offerings.

As Malaysia continues to advance the objectives of Visit Malaysia 2026, these strategic collaborations play a vital role in strengthening Malaysia’s position as a preferred destination while fostering greater tourism connectivity between ASEAN and China.

-Tourism Malaysia.

Tourism Malaysia Dan MYDIN Jalin Kerjasama Strategik Melalui Pelancaran Kempen “Jom Jalan MYDIN”

 

SUBANG JAYA — Tourism Malaysia dan Mydin Mohamed Holdings Berhad (MYDIN) menjalin kerjasama strategik menerusi pelancaran Kempen “Jom Jalan MYDIN”, sebuah inisiatif khusus bagi merancakkan pelancongan domestik dengan menggabungkan elemen pengalaman beli-belah interaktif serta sokongan terhadap barangan tempatan. 

Kempen yang dilancarkan selari dengan Kempen Melawat Malaysia 2026 (VM2026) ini bertujuan menggalakkan rakyat Malaysia meneroka keunikan destinasi tempatan, sambil menikmati ganjaran beli-belah yang menarik di cawangan MYDIN terpilih di seluruh negara. 

YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya Malaysia (MOTAC) menyifatkan kerjasama awam-swasta (public-private partnership) ini sebagai langkah proaktif yang menyokong aspirasi negara. 

“Inisiatif seperti Kempen “Jom Jalan MYDIN” berupaya menyemarakkan lagi semangat Cuti-Cuti Malaysia dalam kalangan rakyat tempatan. Kerjasama ini menyokong persiapan VM2026 dengan memperkukuh pelancongan domestik melalui pengalaman beli-belah yang menghubungkan masyarakat secara terus dengan produk serta tarikan tempatan,” kata beliau. 

Sementara itu, Datuk Wira (Dr.) Haji Ameer Ali Mydin, Pengarah Urusan MYDIN berkata, MYDIN melihat peranan pusat beli-belah hari ini bukan sekadar lokasi mendapatkan barangan keperluan, tetapi turut berfungsi sebagai platform yang menawarkan pengalaman unik kepada para pelanggan. 

“MYDIN sentiasa komited dalam menyokong produk tempatan dengan menyediakan ruang kepada usahawan IKS dan PKS dari seluruh negara untuk memperkenalkan produk mereka. Menerusi kempen ini, kami berharap rakyat Malaysia dapat mengenali, menghargai, dan terus memilih barangan buatan Malaysia,” katanya. 

Inisiatif ini selari dengan teras Tourism Malaysia dalam memperkasakan segmen pelancongan beli-belah (shopping tourism) yang merupakan antara penyumbang utama kepada pendapatan pelancongan domestik negara. Menerusi kerjasama ini, para pelawat bukan sahaja digalakkan melancong, malah disokong untuk meneroka dan membeli produk warisan tempatan dari pelbagai negeri di bawah satu bumbung. 

Antara tarikan utama kempen termasuklah penganjuran aktiviti Treasure Hunt di cawangan MYDIN terpilih yang memberi peluang kepada para peserta menyelesaikan pelbagai cabaran sambil meneroka lokasi pelancongan menarik, sekali gus menjadikan pengalaman membeli-belah lebih interaktif di samping beramal kepada golongan yang memerlukan. 

Di samping itu, kempen ini menawarkan pelbagai ganjaran menarik merangkumi pakej pelancongan domestik seperti pengalaman pelayaran kapal persiaran dan penginapan hotel tempatan tajaan Tabung Haji Travel. Menerusi sokongan rakan pembekal, pelbagai hadiah, baucar, serta penjimatan bernilai keseluruhan melebihi RM5 juta turut disediakan sepanjang tempoh kempen berlangsung. 

Sinergi antara Tourism Malaysia dan MYDIN ini mencerminkan komitmen berterusan dalam merangsang pertumbuhan ekonomi tempatan yang melibatkan sektor peruncitan, penginapan, pengangkutan, makanan dan minuman, serta pembangunan komuniti usahawan tempatan sempena VM2026.

-Tourism Malaysia.

MOTAC And Tourism Malaysia Support Castrol’s Ehailing Heroes Initiative For Visit Malaysia 2026

 

KUALA LUMPUR, 21 July 2026 - The Ministry of Tourism, Arts and Culture (MOTAC), through Tourism Malaysia, today supported the launch of Castrol Malaysia's eHailing Heroes programme, an initiative in collaboration with Persatuan Pengguna Pengangkutan Awam Malaysia (4PAM) that supports tourism readiness for Visit Malaysia 2026 (VM2026).

Officiated by YBrs. Encik Mohd Akbal Setia, Senior Director of Advertising and Digital, Tourism Malaysia and Head of Secretariat for Visit Malaysia 2026, the programme recognises the important role of e-hailing drivers in delivering safe, comfortable and reliable transportation for both domestic and international visitors.

Through this initiative, up to 3,000 e-hailing drivers in the Klang Valley will receive vehicle maintenance support, contributing to enhanced service quality and a more seamless visitor experience as Malaysia prepares to welcome travellers for VM2026.

-Tourism Malaysia.

Tourism Malaysia And Star Media Group Unveil Star Karnival Cuti-Cuti Malaysia 2026

 

PETALING JAYA — Tourism Malaysia in collaboration with Star Media Group Berhad (SMG), today launched Star Karnival Cuti-Cuti Malaysia 2026, a nationwide tourism initiative aimed at stimulating domestic travel, strengthening tourism industry participation, and showcasing Malaysia’s diverse tourism offerings in support of the Visit Malaysia 2026 (VM2026) campaign. 

Held at Menara Star, the launch ceremony brought together tourism stakeholders, industry players and media representatives, reflecting the importance of strategic public-private partnerships in driving tourism growth, enhancing destination awareness and generating greater travel demand across the country. 

Carrying the theme “Discover, Experience, Explore”, Star Karnival Cuti-Cuti Malaysia 2026 will tour six states, Pahang, Johor, Sabah, Penang, Selangor and Sarawak, and is expected to attract more than 200,000 visitors nationwide. The carnival serves as a platform to inspire Malaysians to explore the country's rich tourism experiences while providing industry players with opportunities to engage directly with consumers and promote their products and services. 

Visitors can look forward to destination showcases, exclusive travel promotions, tourism products and interactive experiences, as well as opportunities to engage directly with tourism operators and industry players. Bringing together state tourism organisations, hotels, resorts, attractions, airlines, travel agencies, adventure tourism operators, travel gear brands and tourism-related businesses under one roof, the carnival offers a convenient one-stop platform for travel planning and holiday purchases. 

The initiative also supports efforts to stimulate domestic tourism spending, enhance consumer engagement and strengthen industry readiness ahead of Visit Malaysia 2026. In support of the “Destinasi Indah, Harga Rahmah” initiative, visitors will also have access to attractive travel offers and value-for-money holiday packages that encourage Malaysians to explore destinations across the country. 

YB Tuan Chiew Choon Man, Deputy Minister of Tourism, Arts and Culture, expressed that tourism is a key contributor to the nation's economy and a catalyst for community development. Beyond generating economic opportunities, tourism strengthens connections between visitors and local communities while supporting the livelihoods of businesses, entrepreneurs and tourism operators across the country. 

“Every journey creates opportunities for homestay operators, tour guides, transport operators, e-hailing drivers, food vendors, handicraft entrepreneurs, and countless small businesses that form the backbone of our tourism sector. In this regard, Star Karnival Cuti-Cuti Malaysia 2026 plays an important role in supporting the objectives of VM2026. As part of the year's calendar of tourism events and promotional activities, the carnival provides a valuable platform for tourism stakeholders to engage directly with consumers, promote travel offerings and inspire greater exploration of destinations throughout Malaysia.” 

He added, “As VM2026 continues to gain momentum, every partnership, programme and tourism initiative contributes towards strengthening Malaysia's position as a preferred destination while encouraging Malaysians to take pride in and explore the treasures within our own country.” 

Star Media Group Chief Executive Officer, Mr. Chan Seng Fatt, said: "Star Karnival Cuti-Cuti Malaysia 2026 is designed to bring travellers and tourism businesses together through an engaging platform that makes travel discovery and holiday planning more accessible and convenient. Through this initiative, we aim to inspire greater travel participation while supporting the growth of Malaysia's tourism industry. 

"As a homegrown media organisation, Star Media Group is proud to collaborate with Tourism Malaysia in supporting the objectives of Visit Malaysia 2026. Leveraging our extensive media reach and platforms, we look forward to promoting Malaysia's unique destinations and encouraging more people to experience the country's rich tourism offerings.” 

The carnival is open to the public and will feature exclusive travel packages, accommodation promotions, attraction deals, destination experiences, holiday giveaways, travel planning opportunities and a variety of interactive tourism activities designed to inspire visitors' next travel adventure. 

The six-state Star Karnival Cuti-Cuti Malaysia 2026 series will be held according to the following schedule: 

Star Karnival Cuti-Cuti Malaysia Pahang

Date: 3 – 5 July 2026

Venue: East Coast Mall, Kuantan

Star Karnival Cuti-Cuti Malaysia Johor

Date: 31 July – 2 August 2026

Venue: Paradigm Mall, Johor Bahru

Star Karnival Cuti-Cuti Malaysia Sabah

Date: 14 – 16 August 2026

Venue: Imago Shopping Mall, Kota Kinabalu

Star Karnival Cuti-Cuti Malaysia Penang

Date: 24 – 27 September 2026

Venue: Sunway Carnival Mall, Penang

Star Karnival Cuti-Cuti Malaysia Selangor

Date: 23 – 25 October 2026

Venue: Sunway Pyramid (Orange Zone), Selangor

Star Karnival Cuti-Cuti Malaysia Sarawak

Date: 30 October – 1 November 2026

Venue: Plaza Merdeka, Kuching

As Malaysia prepares to welcome visitors under Visit Malaysia 2026, initiatives such as Star Karnival Cuti-Cuti Malaysia 2026 will continue to play an important role in stimulating travel demand, strengthening industry collaboration and promoting the diverse experiences that make Malaysia a preferred tourism destination.

-Tourism Malaysia.

Sunway Hospitality joins Tourism Malaysia push for Visit Malaysia Year

 

Sunway Hospitality Group has signed a memorandum of understanding (MoU) with Tourism Malaysia to support the Visit Malaysia Year 2026-27 campaign and promote Malaysia in international tourism markets. 

Signed on June 15, 2026, the agreement will see the two organisations work together on marketing, trade engagement and destination promotion initiatives aimed at increasing visitor arrivals and strengthening Malaysia’s tourism profile globally. 

The partnership will include joint campaigns targeting travel trade partners, media and influencers, alongside support for familiarisation trips and hosted experiences. Sunway Hospitality Group will also participate in overseas sales missions and international trade events with Tourism Malaysia. 

To coincide with the agreement, Sunway Hospitality Group has launched a promotional campaign offering up to 30 per cent off room rates, complimentary room upgrades and double Discovery Dollars for GHA Discovery members. The offer is valid for bookings made until July 31, 2026, for stays through September 30, 2026. 

Castaldi said the partnership would support Visit Malaysia Year 2026-27 while aligning with Sunway’s broader sustainability objectives and long-term commitment to Malaysia’s tourism sector. 

Mohd Amirul Rizal added that the collaboration would combine Tourism Malaysia’s destination expertise with Sunway’s hospitality portfolio to expand the country’s reach among international travellers and support future tourism growth.

-TTG Asia.

Launching Of Jaya Grocer’s Malaysian Delights Outlet

 

photo: Jaya Grocer

A glimpse into the launch of Jaya Grocer’s Malaysian Delights outlet at KLIA Terminal 2 on 16 June 2026.

The event was graced by the presence of YBhg. Datuk Manoharan Periasamy, Chairman of Tourism Malaysia together with Mr. Mohd Akbal Setia, Head of Visit Malaysia 2026 Secretariat and Senior Director of Advertising and Digital and Mr. Daniel Teng, CEO of Jaya Grocer.

In conjunction with Visit Malaysia 2026, Jaya Grocer is bringing the flavours of Malaysia closer to travellers from around the world, offering a taste of the country’s rich culinary heritage right at the gateway to Malaysia.

-Tourism Malaysia.

Setem Khas Visit Malaysia 2026: Membawa Kisah Malaysia Ke Seluruh Dunia

 

Kuala Lumpur, 8 Jun 2026 – Pos Malaysia Berhad hari ini melancarkan secara rasmi Setem Khas Visit Malaysia 2026 (VM2026) di Pejabat Pos Besar Lama yang terletak di Bangunan Sultan Abdul Samad, Kuala Lumpur, sebagai sebahagian daripada usaha memperkukuh promosi Malaysia di peringkat domestik dan antarabangsa sempena Kempen Tahun Melawat Malaysia 2026.

Majlis pelancaran disempurnakan oleh YB Tuan Chiew Choon Man, Timbalan Menteri Pelancongan, Seni dan Budaya, dan turut dihadiri Ketua Pengarah Tourism Malaysia, Encik Mohd Amirul Rizal bin Abdul Rahim, wakil Pos Malaysia Berhad, agensi kerajaan, pemain industri pelancongan serta komuniti filateli.

Diterbitkan hasil kerjasama antara Pos Malaysia Berhad dan Tourism Malaysia, koleksi setem istimewa ini menampilkan semangat “Malaysia, Truly Asia” melalui paparan mercu tanda ikonik, warisan budaya yang kaya, keindahan alam semula jadi serta kepelbagaian identiti yang menjadikan Malaysia sebuah destinasi pelancongan unik di mata dunia.

Lebih daripada sekadar koleksi filateli, setem khas ini berfungsi sebagai medium yang merentasi sempadan dan generasi, membawa naratif Malaysia kepada masyarakat global. Setiap helaian setem menceritakan kisah tersendiri, memperkenalkan keunikan, keindahan dan keramahan Malaysia kepada dunia.

Mulai 8 Jun 2026, koleksi ini boleh didapati di 90 Biro Filateli seluruh negara, termasuk 13 Pejabat Pos Besar, pejabat pos terpilih dan platform dalam talian Pos Malaysia, selagi stok masih ada. Selain itu, peminat setem dan pelancong berpeluang mengumpul setem khas VM2026 yang menampilkan reka bentuk unik setiap negeri di Malaysia, tersedia di 13 Pejabat Pos Besar serta Pejabat Pos Kangar, Perlis, sebagai koleksi kenangan istimewa sepanjang pengembaraan mereka.

-Tourism Malaysia.

Tourism Malaysia And Serai Launch “Truly Malaysian, Truly Sedap” Campaign To Strengthen National Gastronomy

 

KUALA LUMPUR, 12 May 2026 – Tourism Malaysia, in collaboration with Serai Group, today launched the “Truly Malaysian, Truly Sedap” campaign. This initiative aims to elevate the culinary heritage of Malaysia as a national identity in conjunction with the Visit Malaysia 2026 (VM2026) campaign, which is themed ’Malaysia: A Sustainable and Culturally Rich Destination’. The campaign seeks to solidify the position of Malaysia within the gastronomy sector as a premier culinary destination through two iconic offerings that are favourites among locals and international visitors, namely satay and the Durian Shake.

The “Truly Malaysian, Truly Sedap” campaign highlights satay, a dish officially recognised in the National Heritage List 2009, presented with an authentic touch and a signature peanut sauce from Serai Group. Also featured is the Durian Shake, a premium modern interpretation of the 'King of Fruits' crafted to appeal to the palates of both international and local visitors.

The event was graced by the presence of YBrs. Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, YBrs. Puan Rina Abdullah, Group Director of Serai Group, YBhg. Datuk Mohd Najib Abdul Hamid, Managing Director of Serai Group and YBhg. Datin Qistina Taff, Project Director of Serai Group, alongside the top management of Tourism Malaysia, during the launch of the Truly Malaysian, Truly Sedap campaign.

This collaboration extends beyond mere culinary service through the hosting of a launch event at Seri Negara, which featured live satay grilling demonstrations and cultural performances. The event brought together the media, strategic partners, and the public in a meaningful experience.

The public can enjoy these special offerings at all Serai outlets from 12 May until 31 December 2026. Visitors are encouraged to share their experiences using the hashtags #TrulyMalaysianTrulySedap and #VisitMalaysia2026 to celebrate the uniqueness and diversity of Malaysian flavours.

-Tourism Malaysia.

Finas Sasar Lonjakan Produksi Global Melalui Kolaborasi Finas-Tourism Malaysia

 

Hulu Kelang, 1 April 2026 - Tourism Malaysia dan Perbadanan Kemajuan Filem Nasional Malaysia (FINAS) telah memeterai Memorandum Persefahaman (MoU) yang ditandatangani oleh Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia dan Dato Azmir Saifuddin Mutalib, Ketua Pegawai Eksekutif Perbadanan Kemajuan Filem Nasional Malaysia (FINAS).

Kerjasama ini menandakan pendekatan baharu yang memanfaatkan kandungan filem dan televisyen sebagai medium strategik dalam mempromosikan keunikan budaya, warisan serta destinasi pelancongan Malaysia kepada pasaran global.

Selain itu, FINAS akan menerajui pembangunan kandungan kreatif berimpak tinggi yang mengetengahkan keunikan Malaysia, manakala Tourism Malaysia menyediakan akses kepada aset promosi strategik termasuk bahan visual, kempen nasional dan platform global seperti Kempen Melawat Malaysia 2026 (VM2026).

Kerjasama ini dijangka akan merangsang peningkatan pelaburan dalam produksi antarabangsa, memperkukuh pembangunan projek kandungan bersama, menggalakkan penyertaan yang lebih aktif dalam pasaran kandungan global, serta membuka lebih banyak peluang pekerjaan dalam industri kreatif.

-Tourism Malaysia.

Tourism Malaysia And Maybank Launch Regional Cards Showcase In Conjunction With Visit Malaysia 2026 Campaign

 

KUALA LUMPUR, 18 March 2026 – Tourism Malaysia and Maybank today launched the Regional Cards Showcase, a strategic collaboration aimed at strengthening tourism-led economic growth and supporting the national campaign, Visit Malaysia 2026 (VM2026).

Held at Pavilion Kuala Lumpur, the initiative leverages Maybank’s extensive regional cardholder base and merchant ecosystem across ASEAN to facilitate inbound visitor spending and enhance the overall travel experience in Malaysia.

Through curated privileges, seamless payment acceptance and merchant participation across retail, dining, lifestyle and tourism sectors, the programme is designed to translate visitor arrivals into tangible economic value for businesses and communities. The collaboration also reflects the importance of strong public–private partnerships in advancing Malaysia’s tourism agenda.

-Tourism Malaysia.

Sesi Perbincangan YB Menteri Pelancongan, Seni Dan Budaya Bersama Pengusaha Hotel Bagi Pelaksanaan Acara Pelancongan Sempena Kempen Visit Malaysia 2026

 

Putrajaya, 24 Februari 2026 - Sesi Perbincangan YB Menteri Pelancongan, Seni dan Budaya YB Dato Sri Tiong King Sing bersama Pengusaha - Pengusaha Hotel telah diadakan bagi memperkukuh kerjasama strategik antara Kerajaan dan industri perhotelan dalam menjayakan Visit Malaysia 2026 (VM2026).

Turut hadir semasa sesi ini ialah YBrs. Encik Chua Choon Hua, Timbalan Ketua Setiausaha (Pelancongan), Kementerian Pelancongan, Seni dan Budaya, YBrs. Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia; YBrs. Encik Lee Thai Hung, Timbalan Ketua Pengarah (Promosi II) dan YBrs. Encik Mohd Akbal Setia, Ketua Sekretariat VM2026.

Antara fokus utama sesi ini untuk memperkukuh kerjasama strategik antara pihak pengusaha hotel, penyelarasan acara-acara pelancongan utama, serta pemanfaatan meningkatkan kesiapsiagaan industri perhotelan dalam menerima kehadiran pelancong dan pertumbuhan sektor pelancongan negara.

Kerjasama berterusan ini menjadi asas penting dalam merealisasikan VM2026 sebagai misi nasional ke arah sasaran menarik lebih 47 juta pelawat antarabangsa serta memberikan manfaat ekonomi yang menyeluruh kepada rakyat dan negara.

-Tourism Malaysia.

Tourism Malaysia Holds Networking Sessions In Southern Thailand In Conjucntion With 11th Melayu Day 2026 Programme

 

NARATHIWAT — Tourism Malaysia Bangkok organised three networking sessions from 11 to 13 February 2026 with local travel agencies in the lower southern part of Thailand, namely in the Narathiwat, Pattani, and Songkhla provinces. These sessions were held in conjunction with participation in the 11th Melayu Day 2026 programme, which took place from 13 to 15 February 2026 in Yala province.

Led by Madam Baizuri Baharum, Director of International Promotion (ASEAN), these sessions focused on strengthening existing ties and building new networking opportunities with industry players from these provinces. The discussions centred on possible strategies to increase the arrival of Thai visitors through land borders.

Based on the 2025 statistics for Thai visitor arrivals to Malaysia, 91.6 per cent of the total 2.5 million arrivals were via land borders. This number is expected to increase through strategic collaboration between industry players and Tourism Malaysia in promoting and marketing bordering destinations and beyond.

This platform was also used to discuss and address issues concerning border tourism, such as the adherence to rules by land transport operators and enforcement by the Malaysian authorities.

-Tourism Malaysia.

Sesi Libat Urus YB Menteri Pelancongan, Seni Dan Budaya Bersama Penggiat Industri Pelancongan

 

Putrajaya, 3 Februari 2026 - Sesi Libat Urus YB Menteri Pelancongan, Seni dan Budaya YB Dato Sri Tiong King Sing bersama Penggiat Industri Pelancongan telah diadakan bagi memperkukuh kerjasama strategik antara Kerajaan dan industri dalam menjayakan Visit Malaysia 2026 (VM2026).

Turut hadir semasa sesi ini ialah YB Tuan Chiew Choon Man, Timbalan Menteri Pelancongan, Seni dan Budaya; YBhg. Dato’ Shaharuddin bin Abu Sohot, Ketua Setiausaha MOTAC dan YBrs. Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia.

Antara fokus utama sesi ini termasuk pembangunan produk pelancongan berkualiti dan berdaya saing, kelestarian (SDG), keselamatan dan kesejahteraan pelancong, serta pemanfaatan geran dan insentif bagi merancakkan promosi dan pertumbuhan sektor pelancongan negara.

Kerjasama berterusan ini menjadi asas penting dalam merealisasikan VM2026 sebagai misi nasional ke arah sasaran menarik lebih 47 juta pelawat antarabangsa serta memberikan manfaat ekonomi yang menyeluruh kepada rakyat dan negara.

-Tourism Malaysia.

Prime Minister Launches “Cerita Malaysia Kita” At Sunway Lagoon To Kick Off Visit Malaysia 2026

 

SUNWAY LAGOON, 30 January 2026 - Prime Minister of Malaysia YAB Dato’ Seri Anwar Ibrahim officiated the launch of “Cerita Malaysia Kita,” also known as “Our Malaysia Story,” a major public-private partnership designed to celebrate Malaysia’s cultural heritage in conjunction with Visit Malaysia 2026.

Co-hosted by Sunway Lagoon and The Weststar Group, the launch supports the Ministry of Tourism, Arts and Culture’s (MOTAC) efforts to position Malaysia as a vibrant and welcoming destination for both domestic and international visitors.

The launch featured the signing of a Memorandum of Partnership (MoP) between Sunway Lagoon, Tourism Malaysia, and corporate partners supporting Sunway Tiny Toys as well as the Malaysia Attraction Passport (MAP) Programme, in collaboration with Visit Malaysia 2026.

The Malaysian Attraction Passport (MAP) Programme extends an invitation to the world to come and experience Malaysia’s unique charm and attractions.

The launch event featured cultural and musical performances, partner showcases, and a fireworks display, celebrating the richness and diversity of Malaysia’s heritage while providing a multi-sensory experience of the nation’s vibrant identity.

-Tourism Malaysia.

Selangor and Perak unite to strengthen Malaysia's geopark tourism

 

Gombak-Hulu Langat Geopark aims to achieve Unesco Global Geoparks recognition. — Photos: Tourism Selangor website

In an effort to boost nature tourism in Malaysia, Selangor and Perak are joining hands to further raise the standards of geoparks in both states. 

Through Tourism Malaysia, the Selangor government recently signed a memorandum of understanding with Perak’s Lenggong Geopark. 

“This collaboration is not just about sharing expertise but it is also about driving sustainable development that benefits the people,” state local government and tourism committee chairman Datuk Ng Suee Lim said in a press statement. 

He added that Selangor has identified 31 geosites, 20 of which hold strong tourism potential. The state also aims to position the Gombak-Hulu Langat Geopark as a Unesco Global Geoparks by 2028.

Selangor’s Gombak-Hulu Langat Geopark, which was officially declared as the state’s first national park in November 2024, is looking to learn from Perak’s Lenggong to obtain the Unesco recognition. The Lenggong geopark is currently in its Aspiring Unesco Global Geopark phase, and is set to be officially recognised as a geopark next year. 

As said by Tourism Selangor chief executive officer, Chua Yee Ling, the “partnership will create opportunities in staff exchanges, geo-guide training, academic workshops, seminars, research collaborations and more initiatives”. 

This collaboration not only strengthens Malaysia’s presence in global sustainable tourism but also supports the ongoing Visit Selangor Year 2025 (VSY2025) campaign that aims to welcome eight million visitors to the state.

Currently, Malaysia is home to two official Unesco-recognised geoparks: Kinabalu Unesco Global Geopark in Sabah, and Langkawi Unesco Global Geopark in Kedah. 

Aside from Lenggong, Delta Geopark in Sarawak was also among the nine geoparks from various countries that received Green Card status at the 10th Session of the Unesco Global Geoparks Council, held in Chile early last month. 

Once confirmed by the Uneso Executive Board, both the Perak and Sarawak geoparks will be formally announced as part of the Unesco Global Geopark network in 2026.

-thestar online.

Mesyuarat Ke-62 Pertubuhan Pelancongan Kebangsaan ASEAN (NTOs) & Mesyuarat Berkaitan

 

Boracay, Filipina, 3-8 Ogos 2025 - Mesyuarat ke-62 Pertubuhan Pelancongan Kebangsaan ASEAN (NTOs) ini diadakan di Boracay dari 3 hingga 8 Ogos 2025 telah menghimpunkan pegawai-pegawai pelancongan ASEAN untuk membincangkan keutamaan utama sektor pelancongan serantau. Perbincangan tertumpu kepada kemajuan dan pelaksanaan Pelan Strategik Pelancongan ASEAN (ATSP) 2016–2025, pembangunan ASEAN Tourism Outlook, serta Deklarasi Pemimpin ASEAN mengenai Pelancongan Berkualiti. Perbincangan ini menegaskan komitmen bersama ASEAN dalam memajukan pelancongan yang mampan, inklusif, dan berkualiti tinggi di seluruh rantau ini.

Sebagai persediaan ke arah Sidang Kemuncak Menteri-menteri Pelancongan ASEAN yang dijadualkan berlangsung pada 29 September 2025 di Melaka, Malaysia turut membentangkan perkembangan aktiviti di bawah Segitiga Pertumbuhan Indonesia-Malaysia-Thailand (IMT-GT) bagi memastikan penyelarasan dengan strategi pelancongan serantau dan usaha integrasi ASEAN.

Malaysia sekali lagi menegaskan komitmen untuk terus memperkukuh visi bersama ke arah membina komuniti pelancongan ASEAN yang lebih kukuh, saling terhubung dan berdaya tahan.

-Tourism Malaysia.

𝗦𝗲𝘀𝗶 𝗟𝗶𝗯𝗮𝘁 𝗨𝗿𝘂𝘀 𝗦𝗲𝗴𝗺𝗲𝗻 𝗠𝗶𝗻𝗮𝘁 𝗞𝗵𝗮𝘀 𝗦𝗲𝗺𝗽𝗲𝗻𝗮 𝗩𝗠𝟮𝟬𝟮𝟲

 

KUALA LUMPUR, 20 Mei 2025 – Tourism Malaysia melalui Bahagian Pembangunan Pakej telah menganjurkan Sesi Libat Urus bagi Segmen Minat Khas sempena Visit Malaysia 2026 (VM2026) yang berlangsung dari jam 9.00 pagi hingga 1.00 tengah hari di Hotel Royal Signature, Kuala Lumpur.

Program ini menghimpunkan wakil-wakil daripada Jabatan dan Agensi Kerajaan serta Persatuan Agensi Pelancongan termasuk MATTA, MITA, MICA, MITTA dan BUMITRA. Objektif utama sesi ini adalah untuk memberi penerangan terperinci berkenaan pembangunan pakej minat khas VM2026 serta mendapatkan maklum balas dan input daripada pihak berkepentingan dalam industri pelancongan.

Turut hadir, YBhg. Datuk Musa Yusof, Timbalan Ketua Pengarah (Promosi) Tourism Malaysia. Dalam sesi kedua, pihak Dewan Bandaraya Kuala Lumpur (DBKL) telah membentangkan Pelan Perancangan Pelancongan di bawah DBKL kepada para peserta persatuan pelancongan yang hadir.

Sesi ini menjadi platform penting dalam memperkukuh kerjasama antara agensi kerajaan dan pemain industri ke arah menjayakan kempen VM2026.

-Tourism Malaysia.

LADA launches Langkawi tourism promotional video with spiritual touch

 

LANGKAWI: A new promotional video titled "Tadabbur Alam Langkawi", which integrates Islamic spiritual elements into tourism, has been launched as part of fresh efforts to attract more visitors to the island. 

The four-minute video, produced by the Langkawi Development Authority (LADA) in collaboration with the Malaysian Islamic Training Institute (ILIM) and the Malaysian Islamic Development Department (JAKIM) was officially launched today. 

It was launched by Minister in the Prime Minister's Department (Religious Affairs) Datuk Dr Mohd Na'im Mokhtar at the Lada Complex Auditorium. 

Na'im said government and private agencies could no longer rely solely on conventional marketing such as brochures or print media, and needed to adopt more engaging approaches.

"The video produced by LADA, ILIM and JAKIM highlights five natural elements, the eagle, Lake Dayang Bunting, mangrove forests, limestone and fossils, as well as Gunung Machinchang. 

"It was initially produced in Bahasa Malaysia and will later be made available in other languages to reach a global audience," he told reporters later.

He added that the video combines geological facts, heritage and culture with Quranic verses and reflective messages to provide young audiences with deeper understanding and appreciation. 

Also present were Lada chief executive officer Datuk Haslina Abdul Hamid, Langkawi District Officer Mohamad Subhi Abdullah, ILIM senior director Nor Safina Zainal and Kedah Islamic Affairs Department director Datuk Abd Ghani Zainudin.

-nst online.

Taiwan-Sabah partnership aims to boost sustainable tourism

 

Five universities from Taiwan have formalised a partnership with four Sabah-based tourism associations to promote agro- and community-based tourism in the Malaysian state.

The collaboration was formalised with the signing of a memorandum of understanding (MoU) in Kota Kinabalu. It aims to promote sustainable tourism development through knowledge exchange, community engagement, and academic-industry cooperation. The MoU is also expected to support capacity-building among local stakeholders and contribute to long-term, values-driven tourism initiatives.

The signing ceremony was attended by senior officials from the Sabah government and representatives of the Malaysia Talent Education and Industry-Academia Collaboration Association, who accompanied the Taiwanese delegation.

The participating Taiwanese institutions are Dayeh University, National Chi Nan University, Nan Kai University of Technology, Lee-Ming Institute of Technology, and the Taiwan Agro and Rural Tourism Association. Their Sabah counterparts include the Kiulu Tourism Association, Tambunan Tourism Association, Sabah Tenom Coffee Entrepreneurs Association, and the Tambatuon Village Women’s Community Association in Kota Belud.

The Sabah Tourism Board (STB) will facilitate the collaboration as part of its broader efforts to develop inclusive and sustainable tourism models.

STB chairman and assistant minister of tourism, culture and environment, Joniston Bangkuai, said the initiative aligns with the Sabah Maju Jaya development blueprint, which highlights agriculture and tourism as key economic drivers.

He noted that “agro-tourism plays a vital role in enhancing visitor experiences while directly empowering rural communities”, adding that STB has identified 51 agro-tourism products across Sabah and is piloting a digital data platform in Kiulu to guide rural tourism strategies.

-TTG Asia.