Showing posts with label KOL. Show all posts
Showing posts with label KOL. Show all posts

Thursday, 10 September 2026

Mongolia Travel Agents & KOLs Famtrip To Malaysia

 

KUALA LUMPUR, 9 September 2026 | Tourism Malaysia welcomed a delegation from Mongolia comprising 16 travel agents and three Key Opinion Leaders (KOLs) as part of a 4 days 3 night familiarisation trip (famtrip) hosted by HTC Travel Services (M) Sdn. Bhd. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, was invited to attend the welcoming dinner for a networking session. The itinerary of famtrip was covered Putrajaya, Selangor, Pahang, Port Dickson, and Langkawi.

Furthermore, Tourism Malaysia is engaged in a joint promotion collaboration with Green Empire Holding LLC in Mongolia from July to December 2026. Additionally, between November and December 2026, a new charter route will operate a total of 15 direct flights from Ulaanbaatar, Mongolia, to Malaysia.

-Tourism Malaysia.

Monday, 27 July 2026

Mega Fam: Tourism Malaysia Welcomes 55 International Media And Trade Delegates In Conjunction With Citrawarna 2026

 

KUALA LUMPUR — Tourism Malaysia hosted a Meet & Greet session for the Mega Fam Programme in conjunction with Citrawarna 2026 at DSR Taiko Berhad, bringing together 55 delegates comprising media, travel agents, Key Opinion Leaders (KOL) and marketing representatives from Tourism Malaysia overseas offices, representing 13 countries in the Asia Pacific region. 

Held over five days from 23 to 27 July 2026, the programme forms part of Tourism Malaysia's strategic effort to generate international media coverage and trade engagement in support of the Visit Malaysia 2026 (VM2026) campaign that is planned for an extension through 2027. 

The 55-people delegation comprises 30 media, 17 travel agents, 5 KOLs and 3 marketing representatives from Tourism Malaysia overseas offices. The participants were from various cities including Jakarta, Medan, Bangkok, Phnom Penh, Vientiane, Manila, Ho Chi Minh City, Taipei, Shanghai, Guangzhou, Beijing, Hong Kong, Seoul, Tokyo, Mumbai, New Delhi, Chennai, Sri Lanka, Dhaka and Sydney. 

Present at Meet & Greet session, YBrs. Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, said: "This Mega Fam is a strategic investment in the international visibility we need to hit our VM2026 numbers. When 55 media, trade and content partners from 13 markets experience the Colours of Malaysia here and carry that story home, it converts into exactly the kind of visit intent this campaign is built on. Programmes like this, combined with stops at some of our great destinations, are how we turn a single trip into coverage across our most important source markets." 

The enriching trip begins at DSR Taiko Berhad, home to the world's first Musang King gelato and durian orchard experience. The Mega Fam delegates were involved in a brand introduction, an orchard discovery tour featuring the Musang King tree, a harvest demonstration and traceability showcase, and a sharing session with the founder and management team. 

To highlight Malaysian rich heritage food and gastronomy, the delegates were brought for dinner at IRAMA Signature IOI City Mall, Putrajaya. The restaurant presents Warisan Tradisi Melayu, a vibrant fusion of traditional Malay recipes and contemporary global flavors tailored for international visitors. It illustrates the preservation and evolution of Malay heritage while adapting to global preferences, enhancing accessibility for international visitors. 

Delegates also attended the official Launching Ceremony of Citrawarna 2026 at Dataran Merdeka on 25 July, before continuing to Kuala Selangor, as well as craft and gastronomy sites in Kuala Lumpur over the remainder of the five-day programme, offering a comprehensive showcase of Malaysia's tourism diversity. 

Tourism Malaysia expects the programme to generate impactful print, digital, and broadcast coverage across all 13 source markets represented. By transforming these immersive experiences into compelling global narratives, the initiative will reinforce Malaysia's positioning as a world-class destination for gastronomy, heritage and culture. 

As the VM2026 campaign approaches its concluding phase, the momentum generated by this Mega Fam will be instrumental in capturing the hearts of global travellers and paving the way for a successful tourism year in 2027.

-Tourism Malaysia.

Tuesday, 17 December 2024

Fam Trip for KOLs & Media from Taiwan to Sarawak

 


Tourism Malaysia Taipei organized a KOL and Media Fam Trip to Mulu and Kuching, Sarawak from 2 – 8 December 2024, bringing together a group of 8 Taiwanese outdoor enthusiasts (4 KOLs and 4 editors of magazine/online media) from diverse backgrounds, including jungle trackers, mountain climbers, marathoners, and lifestyle travelers. This trip was fully sponsored by the Sarawak Tourism Board (STB) and Malaysia Airlines Berhad (MAB). Additionally, 3 pax from MAB AV team joined the trip to document the journey via video/photo along each itinerary together with 1 pax from TM Taipei.

Highlights of the trip included jungle trekking and cave exploration at Mulu National Park (Deer, Lang, Wind, and Clearwater Caves), as well as a longboat ride on Sungai Melinau. The group enjoyed their 3D2N stay at the Mulu Marriott.

In addition to Mulu, the group visited and experienced the Semenggoh Wildlife Centre, Annah Rais Longhouse, Tasik Biru Sarawak Delta Geopark, Kuching Heritage Trail, Borneo Culture Museum, and embarked on a Royal Kuching Cruise. To fully immerse themselves in Sarawak's gastronomy, the group dined at Telang Usan Restaurant, savored seafood at Top Spot hawkers, experienced Bidayuh flavors at Jak Ma'an and butter coffee at traditional coffee shop at Kai Joo Lane, enjoyed a local breakfast like Laksa Sarawak and Kolo Mee at Choon Hui Cafe, visited night market and dine at The Post in Siniawan and even participated in a hands-on cooking experience at Annah Rais.

The group was also invited to the STB Media Night on 6 December at the Imperial Hotel, together with other invited local and international media from Brunei, Indonesia, Singapore, and the USA. This provided a valuable networking opportunity and additional memorable experiences for the group, since almost half of them had never visited Malaysia before.

-Tourism Malaysia.

Monday, 10 June 2024

Refreshing Langkawi, 99 Migical Islands: What's New?

 


Tourism Malaysia Northern Region has launched the "Refreshing Langkawi, 99 Magical Islands: What's New?" influencer program via the Tourist Information Centre Langkawi. From June 4-7, a total of 12 influencers embarked on a 4-day, 3-night trip to explore Langkawi's attractions and products. The program aims to boost domestic tourism by increasing visitor traffic and reviving Langkawi's image as a preferred destination, while also elevating travel stakeholders by encouraging creative packaging of Langkawi’s offerings.

Highlights include influencer-generated content, comprehensive exploration of attractions, promotion of local SMEs, and travel agent involvement. Supported by key partners such as AirAsia and the Ferry Line Consortium, the program covers 13 attractions, 3 nature activities, and 1 extreme activity. This initiative marks the first in a series to keep Langkawi a top destination for Malaysian tourists.

Tourism Malaysia Northern Region proudly collaborates with Langkapuri Resort Langkawi, Ombak Villa Langkawi, AirAsia Berhad, Langkawi Development Authority (LADA), Malaysian Association of Tour & Travel Agents (MATTA), and the Ferry Line Consortium to highlight Langkawi's top attractions:

๐˜๐˜ญ๐˜ฉ๐˜ข๐˜ฎ ๐˜Š๐˜ฆ๐˜ณ๐˜ข๐˜ฎ๐˜ช๐˜ค & ๐˜”๐˜ข๐˜ฌ๐˜ญ๐˜ข๐˜ฏ๐˜จ ๐˜Š๐˜ข๐˜ง๐˜ฆ ๐˜ฃ๐˜บ ๐˜๐˜ญ๐˜ฉ๐˜ข๐˜ฎ ๐˜š๐˜ต๐˜ถ๐˜ฅ๐˜ช๐˜ฐ

๐˜–๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ข๐˜ญ ๐˜๐˜ช๐˜ญ๐˜ญ๐˜ข๐˜จ๐˜ฆ – ๐˜š๐˜ฌ๐˜บ๐˜ค๐˜ข๐˜ฃ, ๐˜Œ๐˜ข๐˜จ๐˜ญ๐˜ฆ’๐˜ด ๐˜•๐˜ฆ๐˜ด๐˜ต ๐˜š๐˜ฌ๐˜บ ๐˜ž๐˜ข๐˜ญ๐˜ฌ

๐˜“๐˜ข๐˜ฏ๐˜จ๐˜ฌ๐˜ข๐˜ธ๐˜ช ๐˜š๐˜ฌ๐˜บ ๐˜ˆ๐˜›๐˜ ๐˜™๐˜ช๐˜ฅ๐˜ฆ

๐˜‹๐˜ข๐˜ณ๐˜ถ๐˜ญ๐˜ข๐˜ฎ๐˜ข๐˜ฏ ๐˜š๐˜ข๐˜ฏ๐˜ค๐˜ต๐˜ถ๐˜ข๐˜ณ๐˜บ – ๐˜š๐˜ข๐˜ฏ๐˜ค๐˜ต๐˜ถ๐˜ข๐˜ณ๐˜บ ๐˜‘๐˜ถ๐˜ฏ๐˜จ๐˜ญ๐˜ฆ ๐˜ž๐˜ข๐˜ญ๐˜ฌ

๐˜‹๐˜ข๐˜ฏ๐˜จ๐˜ข๐˜ถ ๐˜“๐˜ข๐˜ฏ๐˜จ๐˜ฌ๐˜ข๐˜ธ๐˜ช

๐˜™๐˜ข๐˜ฎ’๐˜ด ๐˜๐˜ฐ๐˜ฎ๐˜ฆ ๐˜‹รฉ๐˜ค๐˜ฐ๐˜ณ, ๐˜—๐˜ฆ๐˜ฌ๐˜ข๐˜ฏ ๐˜™๐˜ข๐˜ฃ๐˜ถ

๐˜’๐˜ถ๐˜ข๐˜ฉ ๐˜•๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต

๐˜ ๐˜ฆ๐˜ญ๐˜ญ๐˜ฐ๐˜ธ ๐˜‰๐˜ฆ๐˜ข๐˜ค๐˜ฉ ๐˜Š๐˜ข๐˜งรฉ, ๐˜—๐˜ข๐˜ฏ๐˜ต๐˜ข๐˜ช ๐˜Š๐˜ฆ๐˜ฏ๐˜ข๐˜ฏ๐˜จ

๐˜Š๐˜ฆ๐˜ฏ๐˜ข๐˜ฏ๐˜จ ๐˜•๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ญ๐˜ช๐˜ง๐˜ฆ

๐˜2๐˜–๐˜ค๐˜ฆ๐˜ข๐˜ฏ ๐˜“๐˜ข๐˜ฏ๐˜จ๐˜ฌ๐˜ข๐˜ธ๐˜ช, ๐˜›๐˜ข๐˜ฏ๐˜ซ๐˜ถ๐˜ฏ๐˜จ ๐˜™๐˜ฉ๐˜ถ

๐˜“๐˜ข๐˜ฏ๐˜จ๐˜ฌ๐˜ข๐˜ธ๐˜ช ๐˜Š๐˜ณ๐˜ข๐˜ง๐˜ต ๐˜Š๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜น & ๐˜๐˜ข๐˜ช๐˜ป๐˜บ ๐˜Š๐˜ณ๐˜บ๐˜ด๐˜ต๐˜ข๐˜ญ ๐˜Ž๐˜ญ๐˜ข๐˜ด๐˜ด ๐˜‰๐˜ญ๐˜ฐ๐˜ธ๐˜ช๐˜ฏ๐˜จ

๐˜Š๐˜ณ๐˜ข๐˜ฃ ๐˜๐˜ข๐˜ณ๐˜ฎ ๐˜“๐˜ข๐˜ฏ๐˜จ๐˜ฌ๐˜ข๐˜ธ๐˜ช

๐˜“๐˜ช๐˜ฐ๐˜ฏ ๐˜”๐˜ข๐˜ณ๐˜ช๐˜ฏ๐˜ฆ, ๐˜—๐˜ถ๐˜ญ๐˜ข๐˜ถ ๐˜š๐˜ช๐˜ฏ๐˜จ๐˜ข ๐˜‰๐˜ฆ๐˜ด๐˜ข๐˜ณ – ๐˜–๐˜ค๐˜ฆ๐˜ข๐˜ฏ ๐˜š๐˜ข๐˜ง๐˜ข๐˜ณ๐˜ช

These attractions showcase the diverse offerings and unique experiences awaiting visitors in Langkawi.

-Tourism Malaysia.

Monday, 20 May 2024

Singapore media reps get first-hand experience on Malaysia’s cultural offerings

 

Singapore media representatives and KOLs at Langkawi’s Eagle’s Nest SkyWalk

Tourism Malaysia Singapore recently hosted the Malaysia Familiarisation Programme for Singapore’s media representatives and key opinion leaders from May 6 to 11.

In collaboration with AirAsia, Penang Global Tourism, Langkawi Development Authority, Tropical Charters Sunset Cruise, Pelangi Beach Resort and Spa, and Dream Forest Langkawi, this initiative aimed to showcase Malaysia’s unique appeal as a premier tourist destination, further enhancing its positive image among Singaporean travellers. It enabled participants to explore unique tourism offerings of Penang and Langkawi, emphasising the concept of dual-city holidays in Malaysia.

Participants, representing magazines, newspapers, and online platforms, enjoyed luxurious accommodations at The George Penang, explored the Kubang Badak Biogeotrail, and immersed themselves in the magical adventure of Dream Forest Langkawi.

The programme gave participants a first-hand insight into the cultural experiences awaiting visitors, such as batik painting at Atma Alam Batik Art Village in Langkawi and visits to iconic attractions like The Habitat Penang Hill and Escape Penang.

The director general of Tourism Malaysia, expressed optimism about the programme’s impact in boosting arrivals and promoting Malaysia as a preferred tourist destination for Singaporean travellers, capitalising on the strong cultural and historical connections between the two nations, in gearing up for Visit Malaysia 2026.

-TTG Asia.

Saturday, 21 October 2023

Tourism Malaysia sambut baik penganjuran Anugerah ASIA 2023

 


KUALA LUMPUR : Lembaga Penggalakan Pelancongan Malaysia (Tourism Malaysia) menyambut baik usaha yang diperkenalkan Aston Creative bagi memberi penghargaan kepada penghasilan kandungan kreatif terbaik dalam kalangan pempengaruh media sosial menerusi penganjuran All Asia Influencers Award 2023 (ASIA 2023) yang diadakan baru-baru ini.


Menurut Ketua Pengarahnya, Datuk Dr Ammar Abd Ghapar, kehadiran pempengaruh media sosial dari Malaysia, Vietnam, Indonesia, Thailand, Taiwan dan Filipina dalam sebuah acara di sini baru-baru ini dilihat mampu memberi impak positif kepada pelancong luar untuk melancong ke Malaysia.

“ASIA 2023 berjaya menjadi platform terbaik untuk memasarkan Malaysia sebagai sebuah destinasi yangteru nggul di rantau ini. Di sini saya ingat merakamkan ucapan tahniah kepada Aston Creative kerana tampil dengan idea yang cukup hebat sekali gus memperkenalkan lokasi dan produk yang kita miliki.

“Melihat penganjuran di ASIA 2023, saya amat berbangga sekali kerana penganjur turut berjaya mencapai lebih 130 juta tontonan menerusi tanda pagar #AllStarInfluencersAward2023 dalam tempoh kurang seminggu sejak program itu berlangsung.

“Bayangkan daripada jumlah itu kita ambil 10 peratus pengguna media sosial datang melancong ke Malaysia, ia sudah mencapai target kami di Tourism Malaysia yang menyasarkan 16.1 juta pelancong (antarabangsa) pada tahun ini.

“Bagaimanapun perkara itu tidaklah semudah yang dibayangkan, tetapi saya percaya menerusi jumlah itu ia berjaya mencapai target untuk memberi kesedaran kepada pelancong luar mengenai pengalaman yang bakal mereka nikmati apabila melancong ke sini,”katanya.

Menurut Ammar, menariknya lagi mengenai penganjuran program itu adalah pendekatan setiap pempengaruh media sosial yang menggunakan bahasa masing-masing dalam berkongsi keindahan di negara ini.

“Apa yang saya nampak melalui program ini adalah setiap pempengaruh menggunakan bahasa masing-masing dalam menceritakan segala aktiviti dan program yang dilakukan di Malaysia kepada penduduk mereka.

“Dalam masa sama, penganjur juga berjaya menyebarkan keindahan bumi Malaysia kepada lebih ramai penduduk di rantau Asia apabila mereka membawakan beberapa wakil pempengaruh dari luar negara.

“Tidak dapat dinafikan media baharu mentransformasikan kehidupan kita. Jadi dunia digital menjadi semakin kuat hari ini sekali gus kita patut mengambil peluang ini untuk menarik lebih ramai pelancong terutama golongan muda.

“Bagaimanapun media konvensional tetap menjadi keutamaan dalam beberapa hal kerana tidak semua perkara sesuai di platform digital semata-mata kerana kami mempunyai khalayak sasaran yang kami ingin capai,”katanya.

Terdahulu pempengaruh media sosial dari Indonesia, Ahieb Reborn memenangi anugerah utama kategori Pempengaruh Media Sosial Terbaik di All Asia Influencers Award 2023 (ASIA 2023) yang berlangsung di Zepp Kuala Lumpur baru-baru ini.

Kemenangan ini membolehkan Ahieb membawa pulang hadiah utama sebanyak RM47,300 dan trofi.

Kategori Pencipta Kandungan Terbaik pula dimenangi pempengaruh dari Filipina, Kissa Eats yang berjaya membawa pulang hadiah sebanyak RM23,600 dan trofi.

Bagi kategori Suntingan Terbaik dimenangi Hermansyah dari Indonesia yang berjaya memenangi hadiah wang tunai RM14,200 beserta trofi.

Penyampai Cerita Terbaik pula dimenangi Tikaolaa (Indonesia) dan trofi Pilihan Orang Ramai dibawa pulang oleh Syellaisk (Indonesia).

Asia 2023 anjuran Aston Creative yang diperkenalkan Pengarah Datuk Abd Rahman adalah satu acara khas yang mengumpulkan pempengaruh media sosial terkenal dari seluruh Asia termasuk Malaysia dengan matlamat utama mempromosikan Malaysia menerusi penghasilan kandungan kreatif.

Sebanyak 13 anugerah disampaikan malam tadi menerusi kategori penghasilan kandungan kreatif terbaik sempena dengan empat hari berlangsung acara berkenaan.

-utusan online.

Tuesday, 19 September 2023

Kembara Cuti-Cuti Malaysia The Girls Republique Bersama Tourism Malaysia

 


KUALA LUMPUR, 18 September 2023 - Sebanyak 12 pempengaruh media sosial yang bernaung di bawah jaringan The Girls Republique, menyertai program Kembara CutiCuti Malaysia The Girls Republique bermula hari ini untuk menghasilkan kandungan media sosial serta mempromosikan destinasi-destinasi pelancongan menarik di sekitar negeri Kelantan dan Pahang.


Program kerjasama strategik bersama Tourism Malaysia itu antara lain bertujuan memberikan inspirasi kepada rakyat Malaysia, khususnya Generasi Z dan Millennial, untuk lebih aktif melancong di dalam negara serta mencipta kenangan indah bersama rakan-rakan sekali gus merancakkan lagi kempen pelancongan domestik.


Antara lokasi pelancongan yang dilawati termasuklah Muzium Negeri Kelantan, Street Art Kota Bharu, Kampung Kraftangan, Pantai Senok dan Pantai Nusuk di Kelantan. Di Pahang, aktiviti pelancongan yang diketengahkan pula melibatkan kawasan Cherating seperti menyaksikan kelip-kelip dan menelusuri mangrove river cruise selain meluncur di Cherating.


Dato’ Dr. Ammar Abd. Ghapar, Ketua Pengarah Tourism Malaysia berkata, generasi muda pada masa kini, gemar untuk meneroka serta mencuba pengalaman baharu dan menjelajah ke tempat-tempat menarik bagi menenangkan minda daripada rutin harian yang sibuk.


“Selain daripada acara-acara yang dirancang, para peserta juga akan membuat persinggahan di beberapa hentian menarik sepanjang perjalanan, lantas menjadikan pengalaman ini lebih bermakna dan mengujakan dengan beberapa elemen kejutan semasa bercuti,” katanya.


Video-video promosi yang dihasikan akan digerakkan menerusi strategi “crossplatform promotion” untuk memastikan capaian yang lebih meluas di kedua-dua laman media sosial Instagram dan TikTok di bawah kendalian The Girls Republique dan Tourism Malaysia, bermula Oktober ini.

-Tourism Malaysia.

Wednesday, 19 April 2023

Sabah natural beauty, wildlife fascinates UK travel YouTuber

 

British travel YouTuber Karl Watson (standing, 6th left) with his followers and STB officers who hosted the dinner. - Pic courtesy of STB.

KOTA KINABALU: Karl Watson, a British travel YouTuber has embarked on an 11-day tour to explore the nature and wildlife of Sabah.

He was joined by 15 followers, among them from the United States, the United Kingdom, Germany, the Czech Republic, Australia and Malta.

Watson has been creating travel documentaries for 10 years with over 227,000 subscribers on his YouTube channel.

He partnered with a travel company to organise comprehensive bespoke group excursions worldwide.

The partnership initiative allows Watson to pick his favourite destination, customise the itinerary to be more sustainable, and sell it on his website and YouTube.

"We organised the first customised group tour to Morocco since it is closer to Europe, less expensive, and exotic.

"When it came to choosing a second destination for a bespoke group tour, I knew I wanted some place very different from the cities, marketplaces, and culture of Morocco.

"I've been considering a trip to Borneo because I like nature.

"So, I did my research, and said to myself and decided to go on a full nature wildlife adventure," he explained.

"I came for the wildlife but was won over by the people.

"This trip is a perfect introduction to Borneo, and I would like to come back to explore Sabah deeper, especially the national parks and the off-the-beaten paths," he said.

He also admired the rich cultural heritage and the friendly multi-ethnic population of Sabah.

During the journey from April 3 to 14, the group scaled Mount Kinabalu, went on a river cruise down the Kinabatangan River, and explored Sandakan to learn about conservation efforts at the Orang Utan Rehabilitation Centre as well as Selingan Turtle Island, among others.

Captivated by Sabah's beauty and wildlife, Watson expresses his desire to return to explore the national parks and off-the-beaten paths in the future.

The Sabah Tourism Board (STB) hosted a Ramadan dinner for the group where they were able to try local delicacies and were delighted by the traditional dance performance.

-nst online.

Saturday, 18 March 2023

Tourism Malaysia - Air Asia Collaboration Brings Taiwanese Influencers And Bloggers To Promote Malaysia

 


PUTRAJAYA, 17 March 2023 – In collaboration with Air Asia, Tourism Malaysia recently hosted Taiwanese influencers and bloggers on a familiarisation trip (FAM Trip) to promote Malaysia as a preferred tourist destination.

A total of four influencers and six bloggers were brought from Taiwan for a seven-day, six-night (7D6N) stay in Kuala Lumpur, Genting Highlands, Redang Island, Port Dickson, Desaru and Johor Bahru from 7 until 13 March 2023 to immerse themselves in the city life and revel in the opportunities to create social media contents on Malaysia's islands and beaches.

Participants were taken to the Petronas Twin Towers Skybridge and Observation Deck to catch a magnificent bird's-eye view of Kuala Lumpur, followed by a visit to Batu Caves. They also learned the exquisite pewter and crafted their own masterpieces at the School of Hard Knocks Workshop, Royal Selangor Visitor Centre.

Other highlights included pristine white sands and crystal-blue waters at Redang Island and a luxurious sea-view resort in Port Dickson. At Genting Highlands, participants experienced the latest must-see attractions of Genting Skyworld Theme Park, Genting Highlands Premium Outlets and Skytropolis Indoor Theme Park.

They also got a taste of Desaru Coast and Johor Bahru with the discovery of Desaru Fruit Farm and Sungai Lebam River Cruise, besides hanging out at Puteri Harbour Marina and enjoyed shopping at Johor Premium Outlets - Southeast Asia's first premium outlet mall.

Currently, Air Asia is running daily flights from Taipei and three weekly flights from Kaohsiung to Kuala Lumpur. In addition, passengers can also book twice-weekly flights from Taipei to Kota Kinabalu.

-Tourism Malaysia.

Tuesday, 24 May 2022

Lawatan Media ‘Influencer’ Cuti-Cuti Malaysia Promosi Keunikan Terengganu

 


KUALA TERENGGANU, 24 MEI 2022 – Sejajar dengan Peralihan ke Fasa Endemik, Tourism Malaysia menganjurkan program Lawatan Bersama Media Influencer Sempena Kempen Cuti-Cuti Malaysia bagi menyemarakkan lagi pelancongan domestik.

Program lawatan ini merupakan antara usaha mempergiatkan promosi sektor pelancongan, seni dan budaya negara seiring dengan Pelan Pemulihan Negara. Lawatan terdiri daripada 7 wakil media melibatkan pengamal media baharu selama tiga hari bermula 19 hingga 21 Mei 2022.

Setiu dan Kuala Terengganu menjadi lokasi pilihan penganjuran kali ini bagi mengetengahkan produk-produk pelancongan yang berteraskan pengalaman (experiential tourism) serta produk-produk seni, kraftangan, budaya dan warisan selain hidangan tradisi masyarakat tempatan.

Pengembaraan bermula di Setiu Wetlands dengan menyusuri satu-satunya tanah bencah di Malaysia yang mempunyai 9 ekosistem yang saling berkaitan bagi meneroka pelbagai spesies hidupan termasuk aktiviti mencari kepah dan lokan serta merasai sendiri tiram yang diternak.

Para peserta juga berpeluang berbasikal menelusuri Pantai Mangkuk dan Pantai Penarik serta dibawa menyusuri sungai Kampung Penarik bagi melihat sendiri keunikan santuari kelip-kelip di Setiu Wetlands dan bermalam di Terrapuri Heritage Village iaitu sebuah resort menampilkan 29 rumah klasik Melayu berusia ratusan tahun yang telah diberikan nafas baharu dengan susun aturnya diilhamkan dari Istana Terengganu pada abad ke -17.

Di Kuala Terengganu, para peserta turut berpeluang melawat Jambatan Angkat Kuala Terengganu dan galeri menara yang berketinggian 106 meter dari aras laut. Program lawatan kali ini juga turut dimeriahkan dengan penyertaan peserta dalam Majlis Rumah Terbuka Malaysia Aidilfitri 2022 yang berlangsung di pekarangan Dataran Drawbridge Kuala Terengganu.

Selain dibawa melawat Adiguru Kraf Tenunan Songket Wan Manang Wan Awang, mereka berkesempatan menyaksikan hasil kerja Adiguru Kraf Anyaman Mengkuang, Kelsom Abdullah yang terkenal menghasilkan 48 reka corak anyaman kelarai berunsurkan flora dan alam semulajadi.

Pengarah Bahagian Komunikasi Korporat, Datin Rafidah Idris berkata, program ini diharap dapat memberi impak liputan yang meluas dalam mempromosikan produk-produk pelancongan baharu dan unik di dalam negara dengan menyasarkan generasi Millennials atau Youth Travellers.

“Penganjuran program lawatan ini juga adalah selari dengan Pelan Strategik Tourism Malaysia 2022-2026 dalam meningkatkan pelancongan domestik selain mempromosikan pelancongan dalam negara dengan mengoptimumkan penglibatan media menerusi penganjuran 'familiarization trip' melibatkan pengamal media arus perdana serta media baharu termasuk Bloggers dan Key Opinion Leaders (KOL)," katanya.

-Tourism Malaysia.