Showing posts with label Cuisine Tourism. Show all posts
Showing posts with label Cuisine Tourism. Show all posts

Monday, 5 October 2026

Luncheon Meeting With Industry Players In Ho Chi Minh City

 

Vietnam, 4 October 2026 - Director General of Tourism Malaysia, Mr. Mohd Amirul Rizal Abdul Rahim, had a luncheon meeting with key industry players in Ho Chi Minh City at Kopitiam Kita, 52 Le Thanh Ton Street, Sai Gon Ward as part of efforts to strengthen industry engagement and foster closer cooperation in promoting Malaysia as a preferred holiday destination.

During the luncheon, the Director General expressed his appreciation to the industry players for their continued support and collaboration in promoting Malaysia, while encouraging industry partners to further explore and promote Malaysia’s diverse tourism offerings to the Vietnamese market.

The engagement also provided an opportunity to highlight Malaysia’s unique tourism experiences, from its diverse attractions and cultural heritage to its rich culinary offerings. Guests were treated to a selection of local Malaysian dishes, offering a taste of Malaysia’s diverse flavours and vibrant food culture.

Tourism Malaysia looks forward to strengthening collaboration with industry partners in Vietnam to further promote Malaysia and encourage more Vietnamese travellers to discover and enjoy Malaysia’s diverse holiday experiences.

-Tourism Malaysia.

Thursday, 24 September 2026

Tourism Malaysia Lancar Pakej Edu+ 2.0, Pakej Eatventure Dan Taste Of Orchard

 

KUALA LUMPUR — Tourism Malaysia hari ini melancarkan Pakej Pelancongan Pendidikan Edu+ 2.0, EatVenture dan Pakej Taste of Orchard bersempena Kempen Melawat Malaysia 2026–2027, sebagai usaha mempelbagaikan portfolio produk pelancongan berasaskan pengalaman untuk pasaran domestik dan antarabangsa.

Pelancaran ini memperkenalkan sebanyak 118 pakej dan itinerari pelancongan yang  terdiri daripada 29 pakej Edu+ 2.0, 23 pakej gastronomi EatVenture dan 66 pakej agropelancongan (Taste of Orchard), sekali gus menawarkan pilihan pengalaman yang merangkumi aspek pendidikan, makanan, kebudayaan, alam semula jadi, pertanian dan komuniti setempat.

Pakej Pelancongan Pendidikan Edu+ 2.0 dibangunkan melalui kerjasama strategik antara Tourism Malaysia dan Persatuan Kebangsaan Institusi Pendidikan Swasta (NAPEI) dengan penglibatan institusi pendidikan, agensi pelancongan, pengusaha produk pelancongan serta pemain industri berkaitan.

-Tourism Malaysia.

Monday, 14 September 2026

Warna-warni Budaya Malaysia Menghidupkan Suasana Di Tengah Kota

 

KUALA LUMPUR | Taman Tasik Titiwangsa tampil meriah sempena Majlis Perasmian Festival Budaya Malaysia (FBM) 2026, dengan persembahan penuh warna yang mengetengahkan keunikan seni, budaya dan warisan daripada pelbagai latar masyarakat di Malaysia.

Majlis telah dirasmikan oleh YB Dato Sri Tiong King Sing, Menteri Pelancongan, Seni dan Budaya. Turut menghadiri, YBhg. Dato’ Shaharuddin bin Abu Sohot, Ketua Setiausaha, Kementerian Pelancongan, Seni dan Budaya; En. Wizani bin Rosmin, Timbalan Ketua Pengarah (Perancangan) Tourism Malaysia; En. Mohd Akbal Setia,Timbalan Ketua Pengarah (Promosi) Tourism Malaysia dan Ketua Sekretriat Visit Malaysia 2026; En. Lee Thai Hung, Timbalan Ketua Pengarah (Promosi II) Tourism Malaysia dan tetamu kehormat yang lain.

Dan kemeriahan masih belum berakhir! Jom rasai sendiri kepelbagaian budaya Malaysia menerusi persembahan, makanan tradisional dan pelbagai aktiviti menarik sepanjang festival berlangsung.

Lokasi: Taman Tasik Titiwangsa, Kuala Lumpur

Tarikh: 11–16 September 2026

Masa: 9.00 pagi–12.00 tengah malam

Jom raikan warna, tradisi dan budaya yang menjadikan Malaysia begitu istimewa!

-Tourism Malaysia.

Tuesday, 8 September 2026

Experience Malaysia’s Culture at Festival Budaya Malaysia 2026! @ Tourism Malaysia Booth

 

Get ready for 6 days of vibrant Malaysian culture, arts, heritage, food and exciting activities at Festival Budaya Malaysia 2026!

Date: 11–16 September 2026

Time: 9.00 AM – 12.00 AM

Venue: Taman Tasik Titiwangsa, Kuala Lumpur

Where: Tourism Malaysia Booth – Laman 1

FREE ENTRY!

Drop by the Tourism Malaysia booth and enjoy a variety of exciting activities, including:

> Discover amazing domestic tourism & theme park packages

> Meet Wira & Manja at our Meet & Greet session

> Join our social media activity

> Test your knowledge with our Kahoot! Tourism Quiz

> Have fun with traditional games

> Explore exciting craft demonstrations

> Experience our interactive AI activities

> Shop local favourites including Lexzo Coffee, Pomepop & Farm Fresh

And that’s not all! Enjoy traditional performances, heritage food, local crafts, traditional games, E-Sports and even the exciting experience of a hot air balloon ride!

Bring your family and friends and immerse yourself in the colours, flavours and stories that make Malaysia truly special.

See you at Festival Budaya Malaysia 2026!

-Tourism Malaysia.

Monday, 24 August 2026

Tourism Malaysia Launches "Taste Of Malaysia – Flavours Of Penang" With Shangri-La Qiantan, Shanghai

 

SHANGHAI — Tourism Malaysia Shanghai, in collaboration with Shangri-La Qiantan, Shanghai, organised the “Taste of Malaysia – Flavours of Penang” Food Festival, taking place from 21 to 31 August 2026, as part of the continued efforts to promote Malaysia’s diverse culinary culture and support Visit Malaysia 2026–2027 (VM2026–2027). 

The event is jointly supported by the Malaysia External Trade Development Corporation (MATRADE) and the Palm Oil Research and Technical Service Institute of the Malaysia Palm Oil Board (MPOB) to bring the authentic flavours and multicultural heritage of Penang, which is widely regarded as Malaysia’s food capital, to Shanghai and allow local food enthusiasts to experience the unique allure of Malaysia first-hand. 

The opening ceremony was officiated by Mr. Aaron Gan, Director of Tourism Malaysia Shanghai, and Mr. Dexter Cheng, General Manager of Shangri-La Qiantan. Distinguished guests, including local tourism partners and media representatives, will experience Malaysia’s vibrant culture and culinary heritage through a buffet tasting session and a hands-on batik-making activity. 

“Taste of Malaysia – Flavours of Penang” is not only a feast for the palate but also a significant platform for cultural exchanges between China and Malaysia. Penang’s food culture, shaped by centuries of culinary wisdom from Malay, Chinese, Indian, and Eurasian communities, tells a story of migration, fusion, and tradition. This allows guests to explore Malaysia’s tourism highlights, local customs, and world-class hospitality while savouring its diverse cuisine. 

The food festival welcomed two distinguished guest chefs from Malaysia: Chef Azhar bin Bah and Chef Lim Chang Wei. Chef Azhar brings over 26 years of culinary experience, having represented Penang in numerous international food promotions and cooked for Malaysian dignitaries. Chef Lim is highly regarded for his expertise in traditional Nyonya cuisine and his dedication to preserving Peranakan culinary heritage. Together, the two chefs will present a curated selection of Penang’s signature delicacies, offering guests an authentic taste of Nanyang flavours. 

The strong and growing interest in Malaysia among Chinese travellers is further reinforced by encouraging visitor arrivals and the expansion of air connectivity between China and Penang. From January to June 2026, Malaysia recorded 2.6 million visitor arrivals from China, representing a 17.6 per cent increase compared with 2.2 million visitor arrivals from the same market during the corresponding period last year. 

This growing interest is further supported by approximately 69 flights per week from various cities in China to Penang, operated by Shanghai Airlines, Juneyao Air, China Southern Airlines, as well as to strengthen new flights and routes from China. With convenient air connectivity of 771 weekly flights from China to Malaysia, Chinese travellers can enjoy easier access to Malaysia and discover its renowned culinary offerings, vibrant cultural heritage, and distinctive island charm. 

As VM2026–2027 gains momentum into 2027, Tourism Malaysia reaffirms its commitment to deepening engagement with the Chinese market through high-quality culinary and cultural events. Such initiatives not only showcase Malaysia’s diverse culinary heritage, but also strengthen destination awareness and encourage more Chinese travellers to discover Malaysia, particularly Penang, as a destination offering rich culinary experiences, vibrant cultures, and warm Malaysian hospitality.

-Tourism Malaysia.

Tuesday, 18 August 2026

Tourism Malaysia Joins Soft Launch Of KL Coffee Festival 2026~2027 & Asia Coffee Summit

 

KUALA LUMPUR, 17 August 2026 | The Soft Launch of the KL Coffee Festival 2026~2027 & Asia Coffee Summit was held at Pavilion Damansara Heights.

The event was graced by Mr. Encik Mohd Akbal Setia, Head of the VM2026 Secretariat & Deputy Director General (Promotions), Tourism Malaysia and attended by YB Teresa Kok, Member of Parliament for Seputeh and Ms. Suan Ai, Director of Marketing, Pavilion.

The KL Coffee Festival 2026 will be held from 6th to 9th November 2026 at Pavilion Bukit Jalil, followed by the 2027 edition in April 2027 at Pavilion Damansara Heights.

The events are organised by Huuha Production in collaboration with the Asia Specialty Coffee Association (ASCA), Korea.

-Tourism Malaysia.

Thursday, 6 August 2026

Malaysia Cultural Festival 2026 @ Titiwangsa Lake Gardens, Kuala Lumpur ( 11 ~ 16 September 2026 )

 

Let's Join Festival Budaya Malaysia 2026!

Experience the best of Malaysia's arts, culture and heritage with your family and friends.

> Cultural performances

> Heritage and local favourite foods

> Handicrafts and local products

> Traditional games

> E-Sports competitions

Featuring 12 brand new programmes and activities at FBM 2026!

Date: 11–16 September 2026

Time: 9:00 AM – 12:00 Midnight

Venue: Taman Tasik Titiwangsa, Kuala Lumpur

FREE ADMISSION

See you at Festival Budaya Malaysia 2026!

-Tourism Malaysia.

Tuesday, 7 July 2026

From Heritage To Hospitality: Positioning Malaysia’s Kopitiam Culture As A Global Tourism Brand

 

KUALA LUMPUR | 6 JULY 2026

Tourism Malaysia Director General, Mr. Mohd Amirul Rizal Abdul Rahim was featured on RTM's Fresh Brew alongside Mr. Nick Ng, Founder of Hock Kee Kopitiam, to discuss how Malaysia's kopitiam culture has grown beyond a traditional coffee shop into a unique tourism experience.

The interview highlighted the importance of preserving Malaysia's culinary heritage while showcasing the country's authentic flavours, warm hospitality and vibrant café culture to both local and international visitors.

Through iconic experiences such as the Malaysian kopitiam, Tourism Malaysia continues to support the goals of Visit Malaysia 2026 (VM2026) by promoting Malaysia as a world-class food and cultural tourism destination.

-Tourism Malaysia.

Friday, 26 June 2026

Tourism Malaysia Brings The Flavours Of Malaysia To Singapore

 

SINGAPORE — In celebration of the highly anticipated Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia has officially partnered with Grand Copthorne Waterfront Hotel Singapore to present “Flavours of Malaysia”. Reflecting a unified national effort to promote the country's rich culinary traditions, Tourism Malaysia has fostered strong collaboration with the Sarawak Trade and Tourism Office Singapore and the Sabah Trade and Tourism Office Singapore, supported by the Malaysian High Commission in Singapore. 

Running from 1 June to 12 July 2026 at the hotel’s signature riverfront restaurant, Food Capital, this premier culinary event goes beyond standard buffet offerings. It features a distinctive ten-hands dining experience, bringing together five master chefs in a collaborative showcase of the unique and nuanced food landscapes of five major Malaysian states: Johor, Penang, Kuala Lumpur, Sabah, and Sarawak. 

"Food is a universal language that transcends borders, and there is no better way to capture the spirit of Malaysia than through our diverse regional culinary heritage. By collaborating closely with our partners at the Sabah and Sarawak Trade and Tourism Offices, this promotion stands as a true testament to our 'Malaysia Truly Asia' identity,” said Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia. 

The "Flavours of Malaysia" initiative introduces an authentic, multi-layered culinary perspective of both Peninsular and East Malaysia. Diners will explore a tapestry of Malay, Chinese, and Indian influences alongside indigenous Bornean traditions, with dishes shaped by deeply personal family recipes and festive traditions. The esteemed culinary lineup includes: 

Chef Peter Pang – Royal-inspired flavours of Johor

Chef Andri bin Abdul Hadi – Contemporary urban classics from Kuala Lumpur

Chef Azhar bin Bah – Vibrant street food favourites from Penang

Chef Linn Yong – Indigenous and coastal flavours of Sabah

Chef Lesly Anak A'ik – Traditional heritage dishes from Sarawak

Designed to cater to a broad audience of local and international food enthusiasts, the buffet is halal-certified, offering an immersive culinary journey that highlights the stories, traditions, and cultural influences behind Malaysia’s iconic dishes. 

Event Details

Promotion: Flavours of Malaysia

Dates: 1 June – 12 July 2026

Venue: Food Capital & The Lobby Lounge, Grand Copthorne Waterfront Hotel, Singapore 

Buffet Pricing 

Lunch (Monday–Saturday): SGD72++ per adult | SGD36++ per child

Dinner (Sunday–Thursday): SGD106++ per adult | SGD53++ per child

Dinner (Friday–Saturday): SGD116++ per adult | SGD58++ per child

Children aged five and below dine free

Singapore is highly regarded as a key market for Malaysia’s tourism industry. A total of 1.7 million visitors were recorded in April 2026, marking a 7.4 per cent increase compared to 1.6 million visitors during the same month last year. This further solidifies Malaysia’s identity as a leading destination for authentic and diverse culinary experiences, especially among gastronomy enthusiasts. 

As Tourism Malaysia continues to intensify promotional efforts leading up to VM2026, initiatives such as “Flavours of Malaysia” play a crucial role in strengthening destination awareness and inspiring travel through authentic cultural and gastronomic experiences. In turn, this further elevates Malaysia’s world-class gastronomy on the global stage.

-Tourism Malaysia.

Wednesday, 24 June 2026

Tourism Malaysia And De.Wan 1958 Launch The Soul Of Malaysia Culinary Campaign At The Exchange TRX For Visit Malaysia 2026

 

KUALA LUMPUR – Tourism Malaysia has officially launched the "Soul of Malaysia" culinary campaign at De.Wan 1958, The Exchange TRX, marking a significant strategic partnership to elevate the gastronomic profile of the nation.

This collaboration leverages the legendary culinary expertise of Chef Wan to showcase authentic heritage flavours, positioning local food culture as a key pillar of the overarching Visit Malaysia 2026 (VM2026) tourism experience.

The launch ceremony was attended by Mr. Wizani bin Rosmin, Senior Director, Management, Covering for Deputy Director General Planning, of Tourism Malaysia, alongside Chef Wan, co-founder of De.Wan 1958, and key industry stakeholders.

The presence of key officials from both the public and private sectors underscores the shared commitment of the tourism board and local culinary leaders to championing premium gastronomic retail as a major driver of national tourism consumption.

-Tourism Malaysia.

Sunday, 21 June 2026

Citrawarna 2026 Kembali Menyemarakkan Warna-Warni Warisan Malaysia

 

KUALA LUMPUR - Sambutan kebudayaan ikonik negara, Citrawarna 2026, bakal kembali memeriahkan Dataran Merdeka pada 24 hingga 26 Julai 2026, menghimpunkan persembahan budaya dari seluruh negara dalam satu pertunjukan penuh warna-warni yang menampilkan kepelbagaian tradisi, seni dan warisan Malaysia. 

Berlangsung sempena kempen Visit Malaysia 2026 (VM2026), edisi kali ini membawa tema “Ritma Warisan, Nadi Nusa dan Bangsa”, sekali gus mengangkat Kuala Lumpur sebagai pentas utama meraikan identiti dan kepelbagaian budaya Malaysia. 

Pengunjung bakal disajikan dengan empat segmen utama iaitu Citra Perarakan (Colours of Parade), Citra Rasa (Colours of Flavour), Citra Budaya (Colours of Culture) dan Citra Seni (Colours of Art), yang menawarkan pengalaman menyeluruh melalui persembahan kebudayaan, hidangan tradisi, pameran seni serta pelbagai aktiviti budaya interaktif. 

Sejak diperkenalkan pada tahun 1999, Citrawarna atau Colours of Malaysia telah menjadi platform penting dalam mempromosikan seni, budaya, warisan serta keindahan alam semula jadi Malaysia kepada dunia. 

Penganjuran Citrawarna 2026 oleh Tourism Malaysia dengan kerjasama Yes Travel & Holidays Sdn. Bhd. serta sokongan Dewan Bandaraya Kuala Lumpur dan Warisan Kuala Lumpur mencerminkan komitmen bersama dalam memperkukuh kedudukan Malaysia sebagai destinasi pelancongan budaya bertaraf dunia. Inisiatif ini turut menyokong pertumbuhan pelancongan inklusif, memperkasa komuniti tempatan, meningkatkan daya tahan industri serta memacu pembangunan ekonomi yang mampan. 

Citrawarna kekal sebagai salah satu produk pelancongan budaya utama Malaysia yang memainkan peranan penting dalam memupuk penghargaan lebih mendalam terhadap kepelbagaian identiti budaya negara, di samping mengeratkan perpaduan masyarakat dari seluruh pelosok tanah air. 

Sepanjang tiga hari penganjuran, sambutan ini akan digerakkan menerusi empat komponen utama yang menjadi nadi kepada Citrawarna 2026 seperti berikut: 

> Citra Perarakan (Colours of Parade) menampilkan perarakan budaya yang menakjubkan melalui gabungan muzik, tarian dan penceritaan oleh kontinjen dari seluruh Malaysia.

> Citra Rasa (Colours of Flavour) meraikan warisan kulinari Malaysia yang kaya dengan hidangan tradisional serta pengalaman gastronomi asli.

> Citra Budaya (Colours of Culture) akan mempamerkan persembahan tradisional, aktiviti bersifat kemasyarakatan dan ekspresi budaya yang mencerminkan kepelbagaian rakyat.

> Citra Seni (Colours of Art) akan mempamerkan kraf tangan tempatan dan demonstrasi seni secara langsung oleh penggiat industri kreatif tempatan.

Acara kemuncak Citrawarna 2026 ialah Citra Perarakan yang dijadualkan berlangsung pada 25 Julai 2026, menghimpunkan penghibur dari seluruh negara dalam satu persembahan besar yang menonjolkan elemen perpaduan, kreativiti dan identiti kebangsaan. Persembahan ini bakal mengubah Dataran Merdeka menjadi pentas penuh warna-warni yang meraikan kekayaan warisan budaya Malaysia melalui muzik, tarian dan penceritaan yang mempesonakan. 

Selain memperkukuh warisan budaya negara, Citrawarna 2026 juga dijangka memberi impak ekonomi yang positif melalui peningkatan kehadiran pelawat domestik dan antarabangsa. Kehadiran ini mampu membuka peluang ekonomi yang lebih luas kepada pengusaha hotel, pengendali pelancongan serta peniaga tempatan, sekali gus merangsang aktiviti ekonomi setempat. 

Bersempena penganjuran ini, Tourism Malaysia mengalu-alukan penyertaan hotel dan penginapan untuk menawarkan kadar bilik istimewa, pakej promosi serta tawaran menarik kepada pengunjung sepanjang acara berlangsung. Inisiatif ini bukan sahaja dapat memperkayakan pengalaman pelawat, malah berpotensi menggalakkan tempoh penginapan yang lebih lama serta meningkatkan limpahan ekonomi pelancongan di Kuala Lumpur. Pihak hotel dan rakan industri pelancongan yang berminat, boleh hubungi Cik Sinoretha Sining melalu e-mel sinoretha@tourism.gov.my atau melalui talian telefon +603-8891 8747. 

Orang ramai dijemput hadir bagi bersama-sama memeriahkan sambutan penuh warna-warni ini dan menjadi sebahagian daripada perayaan budaya, kreativiti dan perpaduan yang menjadi kebanggaan Malaysia. Maklumat lanjut mengenai pengisian program dan sorotan acara akan diumumkan dari semasa ke semasa.

-Tourism Malaysia.

Saturday, 20 June 2026

FamTrip: “Refreshing Langkawi 99 Magical Island V3 – Gastronomy, Culture & Heritage” – Langkawi, Kedah

 

Tourism Malaysia melalui Pejabat Tourism Malaysia Wilayah Tengah telah menganjurkan program Refreshing Langkawi 99 Magical Island V3: Gastronomy, Culture & Heritage pada 15 hingga 18 Jun 2026 di Langkawi, Kedah.

Program ini bertujuan untuk mempromosikan produk pelancongan di Langkawi khususnya dalam segmen gastronomi, budaya, warisan dan ekopelancongan, selaras dengan usaha memperkukuhkan promosi pelancongan domestik sempena kempen Tahun Melawat Malaysia 2026.

Sepanjang program, para peserta berpeluang menikmati pengalaman unik yang mengetengahkan keindahan alam semula jadi, budaya tempatan serta kepelbagaian produk pelancongan yang terdapat di Langkawi.

Antara lokasi dan aktiviti yang dilawati termasuk Dangau Langkawi, Rarebaqhang Studio di Kompleks Kraf Langkawi, Pak Long's Kelulut Honey Farm, Artcase Galleries Langkawi, Dataran Lang, Langkawi Fish Farm Restaurant, Island Hopping ke Pulau Dayang Bunting dan Pulau Beras Basah, Rumah Makan Jebat, aktiviti "Merewang" dan makan malam tradisional "Nostalgia Kampung Melayu" di Langkawi Country Lodge, SkyCab Cable Car & Eagle Nest Skywalk, Crab Farm, Kubang Badak Biogeotrail serta eksplorasi kuih tradisional dan makanan jalanan di Pantai Cenang.

-Tourism Malaysia.

Pantai Timur Fest Edisi 2026 Bawa Keunikan Kelantan, Terengganu Dan Pahang Ke Ipoh

 

IPOH: Tourism Malaysia hari ini merasmikan penganjuran Pantai Timur Fest 2026, sebuah festival pelancongan yang menghimpunkan keunikan produk pelancongan, budaya, warisan dan gastronomi dari negeri Kelantan, Terengganu dan Pahang. Festival tersebut berlangsung bermula 19 hingga 21 Jun 2026 di AEON Mall Kinta City, Ipoh.

Festival kali ini merupakan penganjuran kali kedua setelah kejayaan edisi sulung yang diadakan di Kuala Lumpur pada tahun lalu. Ipoh dipilih menjadi tuan rumah bagi edisi 2026 dengan tujuan memperluaskan capaian promosi pelancongan Pantai Timur kepada pasaran domestik yang lebih luas, bertepatan dengan kedudukannya sebagai salah satu destinasi pelancongan utama negara serta pusat tumpuan pengunjung dari wilayah utara dan tengah Semenanjung Malaysia.

Majlis perasmian disempurnakan oleh YBrs. Encik Mohd Amirul Rizal Abdul Rahim, Ketua Pengarah Tourism Malaysia dan turut dihadiri oleh YB Tuan Loh Sze Yee, EXCO Kerajaan Negeri Perak; YB Datuk Razali bin Idris, EXCO Kerajaan Negeri Terengganu; YBrs. Encik Muhammad Aminuddin bin Abdul Majid, Pengarah MOTAC Perak; YBrs. Encik Suhaimi bin Abu Hassan Shari, Ketua Pegawai Eksekutif Tourism Perak; YM Dato' Tengku Mohd Arifin bin Tengku A. Rahman, nan, Pengarah Tourism Terengganu; YBrs. Encik Mohd Roslan bin Abdullah, Pengarah Kanan Bahagian Domestik & Acara, Tourism Malaysia; YBrs. Encik Teck Soon Hing, Pengurus Pusat Membeli-belah AEON Mall Kinta City, wakil-wakil industri pelancongan serta para pempamer dari Kelantan, Terengganu dan Pahang.

-Tourism Malaysia.

Sunday, 7 June 2026

Tourism Malaysia And Penang Restaurant Launch Flavours Of Malaysia 2026 In Jakarta

 

JAKARTA, 6 June 2026 – Tourism Malaysia is pleased to launch Flavours of Malaysia 2026 in Jakarta, in collaboration with Penang Restaurant, as part of ongoing efforts to showcase Malaysia’s rich culinary heritage and support the Visit Malaysia 2026 (VM2026) campaign.

The programme was officially inaugurated on 6 June 2026 by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, and Mr. Johnny Yong, Owner of Penang Restaurant, in the presence of Mr. Farzamie Sarkawi, Chargé d’Affaires of the Embassy of Malaysia in Jakarta, and Mr. Hairi Mohd Yakzan, Director of Tourism Malaysia Jakarta, alongside members of the media.

A pioneer of authentic Malaysian cuisine in Jakarta since 1999, Penang Restaurant continues to bring the taste of Malaysia closer to local audiences through its three outlets in Jakarta. From 5–15 June 2026, visitors can enjoy special discounts of up to 20% on selected menu packages at all Penang Restaurant outlets, offering an even more rewarding culinary experience.

The Director General of Tourism Malaysia, Mr. Mohd Amirul Rizal Abdul Rahim, highlighted the event as part of Tourism Malaysia’s efforts to promote gastronomic tourism in conjunction with the Visit Malaysia 2026 campaign, showcasing Malaysia’s rich multicultural heritage through its diverse culinary offerings, while encouraging more Indonesians to visit Malaysia and further strengthening tourism ties between Malaysia and Indonesia.

-Tourism Malaysia.

Thursday, 28 May 2026

Penang gazettes Fort Cornwallis, asam laksa among 50 heritage items

 

The state government says the long-delayed gazettement exercise under the Penang State Heritage Enactment 2011 marks a major step in preserving Penang’s multicultural identity and cultural legacy. – AI-generated pic (For illustration purposes)

GEORGE TOWN: Fort Cornwallis, asam laksa and char kway teow are among 50 cultural heritage items recently gazetted in a landmark move to institutionalise the protection of Penang's rich multicultural legacy. 

In the latest round of gazettements on May 7, Penang recognised 15 heritage sites, the Nillaikalakki Silambam martial art and 18 heritage food items under the Penang State Heritage Enactment 2011. 

Among the prominent landmarks gazetted were Fort Cornwallis, Penang Free School, the Penang High Court, Kapitan Keling Mosque, Acheen Street Malay Mosque, Khoo Kongsi, the Penang State Museum Board building and St George's Church. 

Penang Tourism and Creative Economy Committee chairman Wong Hon Wai said the latest recognitions marked a major milestone in the state's cultural preservation efforts. 

"Although the Penang State Heritage Enactment 2011 was passed as early as 2011, no official state-level cultural heritage gazettement had been carried out under the enactment over the past 15 years. 

"As such, the Penang government took proactive and important steps this year to translate the legal provisions into concrete action," he said today. 

The May 2026 gazettement also gave heritage recognition to many of Penang's best-known dishes and street food staples, including asam laksa, char kway teow, cendol, teh tarik, air batu campur, roti canai, putu mayam, muruku, mi goreng mamak, martabak and kari kapitan. 

Earlier, on Jan 22, the state gazetted several intangible cultural heritage elements, including nasi kandar culture, kopitiam culture, the Thaipusam and Chingay processions, the St Anne's Feast in Bukit Mertajam and the Penang Tanjong dialect. 

Traditional food items such as nasi kandar, pasembor, oh chien, Hokkien mee, mi udang and roti Benggali were also gazetted in January. 

Wong said the gazettement exercise went beyond administrative procedure and reflected the state's commitment to preserving Penang's historical memory, cultural diversity, artistic heritage and social identity. 

He said the recognition of heritage across various ethnic communities also reflected Penang's long-standing culture of openness and coexistence. 

"Heritage is not merely a repository of local memories, but also an important bridge in strengthening national unity. 

"When the histories, beliefs, celebrations, languages, food culture and built heritage of various communities are recognised and protected institutionally, society can deepen mutual understanding and strengthen unity through cultural appreciation," he added. 

Wong said all heritage items gazetted at the state level could potentially be proposed for recognition under the National Heritage Act 2005 and eventually nominated for UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. 

He said the initiative would further strengthen Penang's standing as an international cultural heritage tourism destination while supporting growth in tourism, education, research and the creative economy.

-nst online.

Tuesday, 12 May 2026

Tourism Malaysia And Serai Launch “Truly Malaysian, Truly Sedap” Campaign To Strengthen National Gastronomy

 

KUALA LUMPUR, 12 May 2026 – Tourism Malaysia, in collaboration with Serai Group, today launched the “Truly Malaysian, Truly Sedap” campaign. This initiative aims to elevate the culinary heritage of Malaysia as a national identity in conjunction with the Visit Malaysia 2026 (VM2026) campaign, which is themed ’Malaysia: A Sustainable and Culturally Rich Destination’. The campaign seeks to solidify the position of Malaysia within the gastronomy sector as a premier culinary destination through two iconic offerings that are favourites among locals and international visitors, namely satay and the Durian Shake.

The “Truly Malaysian, Truly Sedap” campaign highlights satay, a dish officially recognised in the National Heritage List 2009, presented with an authentic touch and a signature peanut sauce from Serai Group. Also featured is the Durian Shake, a premium modern interpretation of the 'King of Fruits' crafted to appeal to the palates of both international and local visitors.

The event was graced by the presence of YBrs. Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, YBrs. Puan Rina Abdullah, Group Director of Serai Group, YBhg. Datuk Mohd Najib Abdul Hamid, Managing Director of Serai Group and YBhg. Datin Qistina Taff, Project Director of Serai Group, alongside the top management of Tourism Malaysia, during the launch of the Truly Malaysian, Truly Sedap campaign.

This collaboration extends beyond mere culinary service through the hosting of a launch event at Seri Negara, which featured live satay grilling demonstrations and cultural performances. The event brought together the media, strategic partners, and the public in a meaningful experience.

The public can enjoy these special offerings at all Serai outlets from 12 May until 31 December 2026. Visitors are encouraged to share their experiences using the hashtags #TrulyMalaysianTrulySedap and #VisitMalaysia2026 to celebrate the uniqueness and diversity of Malaysian flavours.

-Tourism Malaysia.

Borneo Native Festival 2026: Reunited @ Central Market Kuala Lumpur ( 22 ~ 24 May 2026 )

 


Borneo Native Festival 2026: Reunited

Celebrating the spirit, heritage, and cultural richness of Borneo in the heart of Kuala Lumpur.

This year, Borneo Native Festival returns with a spectacular showcase of traditional arts, cultural performances, heritage crafts, and authentic Bornean flavours.

From Sabah’s Pesta Kaamatan and Regatta Lepa to Sarawak’s Hari Gawai and Pesta Kaul, we bring together the beauty of East Malaysian traditions in one vibrant celebration.

Festival highlights include:-

> Miss Ethnic Pageant – Year 5

> Borneo Creative Dance Competition – Year 5

> Traditional Craft Workshops

> Borneo Troops Traditional Marching Parade

> Live performances by Tuni Sundatang, Alena Murang, Sape Ambassador from Yayasan Perpaduan Sarawak, Dabra Sia, and more upcoming special performances

Venue: Central Market Kuala Lumpur

Date: 22 – 24 May 2026

Join us as we celebrate unity through culture.

For more info, plese refer to: @bnf.kl

-Tourism Malaysia.

Wednesday, 18 March 2026

Grab launches '5-Star Eats' food guide for VMY2026

 


KUALA LUMPUR: Grab Malaysia, in strategic partnership with Tourism Malaysia, has officially launched '5-Star Eats', an in-app food guide designed to be the premier culinary compass for Visit Malaysia Year 2026 (VMY2026). 

The initiative addresses a major travel trend, as 87 per cent of tourists now choose their destinations based on local cuisine. By transforming millions of authentic user reviews into a digital roadmap, the platform connects travellers with the nation's top-rated dining experiences.

Promoting Real-World Heritage Digitally

To bridge the gap between digital discovery and the city's vibrant food scene, Grab commissioned a landmark 5-Star Eats Mural at Jalan Hang Kasturi. Conceptualised by Malaysian artist Nasuha Ibrahim, the artwork serves as an illustrated food map that lights up from 7pm to 1am daily, guiding visitors to discover the best flavours nationwide. 

Spotlighting Local 5-Star Legends

The guide elevates local small and medium-sized businesses, positioning them as essential culinary destinations. Featured merchants on the mural represent the diversity of Malaysian heritage, including: 

Village Park Restaurant (Klang Valley): Long considered the "gold standard" for Nasi Lemak, this merchant is a "Best of the Best" award winner. 

Thong Kee Cafe (Klang Valley): A household name since 1988, famous for its signature "1+1" Hainan coffee and traditional kopitiam charm. 

Deens Maju Nasi Kandar (Penang): A "queue-worthy" institution where diners often line up before opening hours to experience its consistent quality. 

Nasi Ganja Ipoh (Ipoh): Renowned for decades for its addictive flavours and signature spice blends. 

Ikan Boulu Tanpa Tulang (Kota Kinabalu): Founded on the unique mission of making traditional milkfish accessible by carefully deboning every fish. 

Auntie Susie's Nasi Lemak (Negri Sembilan): A passionate venture born out of the founder's retrenchment in 2022, now serving a loyal following.

Empowering The Food Ecosystem 

For many merchants, the platform has been a vital engine for growth. Goreng Pisang Dengkil, for example, used the platform to recover from pandemic-era challenges and successfully opened a second outlet in 2025. Similarly, Johor Baru's Tahu X Tahu and Melaka's King Kunyit have successfully grown from humble stalls into recognised regional favourites through digital visibility. 

"Grab is more than a mobility platform; it is a companion for every traveller," said Grab Malaysia director of commercial and deliveries Tan Jiong Jian. 

"We are proud to use our technology to make every journey simpler and every meal seamless," he added. 

The launch was attended by senior officials from Tourism Malaysia, including chairman Datuk Manoharan Periasamy, alongside the official VMY2026 mascots, Wira and Manja.

-nst online.

Friday, 6 March 2026

Grab Malaysia Introduces 5-Stars Eats, In-App Food Guide Endorsed By Tourism Malaysia, For Visit Malaysia 2026

 

KUALA LUMPUR, 6 March 2026 – With Visit Malaysia Year 2026 (VMY2026) up and running, food is the strongest driver for travellers, with 87% of tourists choosing their next destination based on local cuisine. Recognising the shift from traditional guidebooks to digital-first discovery, Grab is turning data into discovery with the launch of 5-Star Eats, Malaysia’s In-app Food Guide. Endorsed by Tourism Malaysia as part of a strategic partnership to drive the gastrotourism sector in support of VMY 2026, the platform transforms authentic customer opinions into a trusted national food guide within the Grab app, connecting travellers to the country’s best local dining experiences. To mark the launch, a new street-art Grab 5-Star Eats Mural @ Jalan Hang Kasturi was unveiled, marking the connection between digital discovery and the city’s vibrant, on-ground food scene.

Grab’s 5-Star Eats reimagines traditional food guides in the form of a digital-first, interactive discovery experience within the Grab app. Powered by authentic customer ratings on a 0–5 scale, the 5-Star Eats badge highlights merchants who consistently deliver exceptional quality and service. Travellers can seamlessly browse curated eateries by region and category, navigate to locations, and enjoy integrated ride-and-dine solutions within one platform. By combining trust, convenience, and real-time reviews, Grab modernises how travellers explore Malaysia’s culinary landscape.

At the heart of 5-Star Eats is recognition. Beyond discovery, the initiative elevates highly rated small and medium food businesses, positioning them as must-visit culinary destinations. 5-Star Eats spotlights merchants who consistently receive outstanding customer feedback, giving them national visibility and credibility. Available nationwide, Grab 5-Star Eats strengthens local culinary ecosystems across Malaysia while supporting tourism growth. By turning customer trust into national recognition, Grab empowers local eateries to actively participate in Malaysia’s gastrotourism scene.

To bring 5-Star Eats beyond the app, Grab has commissioned a landmark Grab 5-Star Eats Mural along Jalan Hang Kasturi, near the Pasar Seni area, serving as a physical expression of Malaysia’s In-app Food Guide. Conceptualised and brought to life by homegrown Malaysian artist Nasuha Ibrahim, the Grab 5-Star Eats Mural @ Jalan Hang Kasturi transforms an ordinary wall into a visual celebration of flavours and cultures that defines Malaysian heritage.

With VMY 2026 highlighting gastronomy, culture, and authentic experiences, Grab demonstrates that it is more than a platform, it is a partner in Malaysia’s tourism journey. By combining digital innovation, customer experiences, and cultural storytelling, Grab creates unforgettable moments while supporting local communities and empowering Malaysia’s vibrant food ecosystem.

-Tourism Malaysia.

Friday, 27 February 2026

Bubur Lambuk Resepi Warisan – inisiatif Tourism Malaysia Mengangkat Diplomasi Makanan Dab Budaya

 

PUTRAJAYA, 27 Februari 2026 - Bersempena dengan kempen Visit Malaysia 2026, Tourism Malaysia membawa inisiatif baru bagi para pegawai Tourism untuk meraikan warisan makanan Malaysia dan semarakkan bulan Ramadan ini dengan program agihan Bubur Lambuk yang dianjurkan bersama dengan Tourism Malaysia, Islamic Tourism Center dan Surau Mutmainnah, Motac.

Program ini disempurnakan dengan kehadiran Ketua Setiausaha Kementerian Pelancongan, Seni dan Budaya, YBhg. Dato’ Shaharuddin bin Abu Sohot. Turut  bersama Timbalan Ketua Setiausaha Kementerian Pelancongan, Seni dan Budaya, YBrs. Encik Chua Choon Hwa serta barisan tertinggi Tourism Malaysia, yang diketuai oleh Ketua Pengarah Tourism Malaysia, YBrs. En Mohd Amirul Rizal Abd Rahim.

Tumpuan utama program ini ialah penyediaan 5 stesen memasak berskala besar (periuk kawah), yang akan menyaksikan penglibatan aktif para peserta dalam proses penyediaan Bubur Lambuk. Sesi ini telah dikendalikan oleh chef selebriti tersohor, Chef Dr. Liza Zainol, yang mengadakan demonstrasi masakan secara langsung sambil membimbing para peserta berkenaan teknik penyediaan tradisional serta kepentingan setiap ramuan yang digunakan.

Para peserta bukan sahaja berpeluang menyaksikan demonstrasi tersebut, malah akan terlibat secara menyeluruh dalam pengalaman memasak secara amali, sekaligus memupuk semangat kerjasama, interaksi dan pertukaran budaya dalam suasana yang harmoni.

Selain itu,terdapat peserta jemputan daripada komuniti Muslim Cina dari China yang juga turut serta bersama peserta tempatan, sekaligus memperkukuh usaha diplomasi budaya melalui perkongsian tradisi kulinari. Penyertaan komuniti Muslim Cina ini diatur oleh Encik Abdullah Her (Sign Travel dan Ketua Komuniti di Malaysia).

Melalui inisiatif ini, Tourism Malaysia dapat mempromosikan warisan kulinari Malaysia di peringkat antarabangsa, di samping memperkukuh diplomasi budaya melalui perkongsian tradisi masakan yang menjadi identiti bersama.

Program ini turut menggalakkan pemeliharaan resipi tradisional agar terus diwarisi oleh generasi akan datang, selain mewujudkan penglibatan yang bermakna antara komuniti tempatan dan peserta antarabangsa.

Secara keseluruhannya, program ini telah mencerminkan semangat perpaduan, kepelbagaian dan keramahan Malaysia yang menyatukan masyarakat melalui tradisi, cita rasa serta penghayatan budaya.

-Tourism Malaysia.