KUALA LUMPUR – Tourism Malaysia today formalised a Memorandum of
Understanding (MoU) with Berjaya Hospitality Group (BHG) in support of the
Visit Malaysia 2026–2027 campaign. This pivotal public-private partnership
marks a significant step towards strengthening the nation’s global tourism
presence and positioning Malaysia as a premier, world-class holiday
destination.
Held at Berjaya Times Square Hotel, Kuala Lumpur, the MoU represents
a joint effort to amplify Malaysia's visibility by capitalising on BHG’s
extensive international hospitality network. The memorandum was signed by Mr.
Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, and Mr.
Pravir Mishra, Group General Manager of Berjaya Hospitality Group, in the
presence of Mr Mohd Akbal Setia, Deputy Director General (Promotions) and Head
of Secretariat for Visit Malaysia 2026–2027, alongside Mr. William Tan, Head of
Commercial of Berjaya Hospitality Group. The signing ceremony also featured the
official unveiling of the Stay Berjaya, Discover More of Malaysia campaign
before concluding with a hi-tea and networking session between both parties.
Under the MoU, Tourism Malaysia will collaborate with BHG on several
key marketing and promotional initiatives to stimulate the tourism sector. A
central focus of the partnership involves integrating BHG’s support into
Tourism Malaysia’s international sales missions across key source markets, as
well as hosting familiarisation trips for media, trade partners, and key
opinion leaders to showcase domestic properties.
-Tourism Malaysia.
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