All Star Influencers Award Records 3.8 Billion Digital Views Since Its Inception, Boosting Malaysia’s Tourism Promotion Through Digital Platforms

 

KUALA LUMPUR, 18 October 2026 – The All Star Influencers Award (ASIA) 2026 has recorded a cumulative 3.8 billion digital views since its inception in 2023, highlighting the potential of digital platforms in promoting Malaysia’s tourism destinations to international audiences.

In collaboration with Tourism Malaysia, this year’s programme brought together 110 influencers from 20 countries to support the Visit Malaysia 2026–2027 campaign. As part of the initiative, familiarisation trips (fam trips) were organised to bring KOLs and influencers to explore various tourism destinations across Malaysia, showcasing the country’s unique culture, diverse attractions and local cuisine through social media content.

The highlight of ASIA2026 was the recognition of outstanding international influencers across 13 award categories. Indonesia’s Dinda Anwar won the Best Influencer Award, receiving USD10,000 and a trophy. She also won the Best Culture Curator category, earning an additional USD1,000 and a trophy.

Pakistan’s Zulqarnain secured second place, receiving USD5,000 and a trophy, while Vietnam’s Duc Koi placed third, taking home USD3,000 and a trophy. The prizes were presented by ASIA founder Dato’ Abd Rahman Soltan and Tourism Malaysia Director-General, Mr. Mohd Amirul Rizal Abdul Rahim. Also in attendance, Deputy Director General (Promotions) & Head of Secretariat Visit Malaysia 2026-2027, Mohd Akbal Bin Setia; Senior Director of the Domestic & Events Division of Tourism Malaysia, Mohd Roslan Bin Abdullah; and Director of the Advertising and Digital Division of Tourism Malaysia, Mohd Izal Bin Mahd Nor.

The participating influencers represented countries including Japan, South Korea, Bahrain, Taiwan, India, Pakistan, Kazakhstan, Uzbekistan, Cambodia, Thailand, Russia, the Philippines, Saudi Arabia and Indonesia, among others. The fam trips covered destinations across Johor, Negeri Sembilan, Perak, Kuala Lumpur, Terengganu, Pahang, Langkawi, Penang and Sabah, providing opportunities for international influencers to experience Malaysia’s tourism offerings and share them with global audiences.

With 3.8 billion digital views accumulated since 2023, ASIA continues to demonstrate the potential of influencer marketing in expanding Malaysia’s international reach and strengthening tourism promotion through digital platforms.

-Tourism Malaysia.