Tuesday, 13 October 2026

VM2026 Hunt & Explore Media Race 2026 Highlights Sandakan As A Tourism Destination, Driving Visitor Engagement

 

SANDAKAN – Tourism Malaysia today, through its Sabah office successfully hosted the Visit Malaysia 2026 Hunt & Explore Media Race 2026 to showcase Sandakan’s diverse eco-tourism, cultural, and heritage attractions across media and digital channels.

Aimed at positioning Sandakan as a premier destination on Sabah’s east coast, the programme encouraged participants to explore and experience its unique attractions while sharing their journey with the mass audiences. The programme recorded a total of 121 participants from 31 teams, representing media, influencer and open categories.

Witnessed by Mr. Khairul Amir Anuar, Deputy Director of Tourism Malaysia Sabah, the race flag-off ceremony was officiated by YB Datuk Jafry Haji Ariffin, the Minister of Tourism, Culture and Environment Sabah at 7.30 a.m. before the participants headed off to their journey in Sandakan.

Throughout the day, participants faced various challenges such as interactive photo hunts, scavenger hunts and race tasks, designed to showcase key ecological and historic landmarks. The route covered key destinations across wildlife, nature, heritage, culture and local experiences, including the Bornean Sun Bear Conservation Centre (BSBCC), Sepilok Orangutan Rehabilitation Centre (SORC), Rainforest Discovery Centre (RDC), Masjid Jamek Sandakan, One Hundred Steps, Agnes Keith House, St. Michael & All Angels Church, Puh Jih Shih Temple, Sandakan Market and San De Gan Café.

-Tourism Malaysia.

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