PUTRAJAYA, 15 October 2026 – YBhg. Dato’ Shaharuddin bin Abu Sohot,
Secretary-General of the Ministry of Tourism, Arts and Culture (MOTAC),
officiated the National-Level ASEAN Tourism Standards Awards Ceremony 2026,
held at MOTAC, Putrajaya.
The ceremony was also attended by YBhg. Datuk Surrendren Sathasivam,
Deputy Secretary-General (Management); YBhg. Dato’ Mohd Yusri bin Mohd Yusoff,
Deputy Secretary-General (Culture); YBrs. Encik Mohd Amirul Rizal bin Abdul
Rahim, Director General of Tourism Malaysia; and YBrs. Dr. Norwan bin Ahmad,
Undersecretary of the Industry Development Division, alongside distinguished
guests and award recipients.
A total of 41 recipients were honoured during the ceremony in
recognition of their commitment and achievements in meeting ASEAN tourism
standards. This recognition reflects the industry's continuous efforts to
uphold excellence and strengthen the competitiveness of Malaysia's tourism
sector.
The ASEAN Tourism Standards emphasise the importance of enhancing
quality, cleanliness and safety across tourism products and services, while
strengthening professionalism and competitiveness within the industry. They
also promote environmental sustainability, empower local communities and
encourage continuous improvement through innovation, technology adoption and
workforce development, further reinforcing Malaysia's position as a
high-quality, sustainable and competitive tourism destination.
-Tourism Malaysia.
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