Diethelm, Sabah Tourism Board join hands to further penetrate European markets

Diethelm’s Kurz (left) and Christina Liew, the deputy chief minister and tourism minister of Sabah (photo credit: Diethelm Travel)

Diethelm Travel Group’s Malaysia office has entered into an MoU with the Sabah Tourism Board (STB) to increase joint marketing and promotion of Sabah in Malaysian Borneo to European markets.

Through the MoU, Diethelm Travel Kota Kinabalu will support STB in showcasing Sabah as a preferred destination to its European partners to encourage new and repeat visitors. New Sabah tours and excursions are also in development and will be available soon.

According to Diethelm, Sabah – while rich in natural wonders, tribal culture, islands and wildlife – is still relatively new to European travellers.

“Malaysia is an ethnically, culturally and geographically diverse country, and nowhere is this more true than Sabah,” said Manfred Kurz, managing director of Diethelm Travel Malaysia. “We see incredible potential for further introducing Sabah to the European market. Between STB’s wealth of unique experiences and our vast network and direct marketing capabilities, we’re looking forward to inspiring a new wave of travellers to discover this magical destination.”

-TTG Asia.