Tourism
Malaysia bagged the gold award for the Transportation, Travel & Tourism
category at the 2023 Putra Aria Brand Awards held at One World Hotel, Petaling
Jaya.
The Putra Aria Brand Awards, an offshoot of the
renowned Putra Brand Awards introduced by 4As back in 2010, similarly did not
require any submission or entry fees for 360 brands to be included in the
survey. Instead, the brands were chosen based on their investments in brand
development.
The winners of the awards were subsequently
determined through the analysis of more than 11,000 consumer responses
collected over an eight-week survey period from September to October 2023.
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