HELSINKI, 18 JANUARY 2024 – Tourism Malaysia returns to
participate in this year’s MATKA Travel Fair, held at Messukeskus, Helsinki
from 18th to 21st January
2024.
Aimed to highlight Malaysia's ecotourism and sustainable
tourism efforts, Tourism Malaysia is led by Ms. Azimah Aziz, the Deputy
Director of Tourism Malaysia’s International Promotion Division (America,
Europe & Oceania). Joining the delegation are Sarawak Tourism Board, Sabah
Tourism Board, and Langkawi Development Authority, equipped with their new
experiential tourism products and packages that centre around Malaysia’s unique
biodiversity at Stand 7h128.
Among the new products and packages featured include the
Langkawi Geopark Green Package, Malaysia Archeotourism and Geotourism packages,
Perlis Ecotourism packages, Endau Rompin National Park, Kinabalu UNESCO Global
Geopark, and Sarawak Delta National Geopark.
In addition, a special cultural troupe brought by Sarawak
Tourism Board will be performing twice daily, showcasing the traditional
Sarawakian dances and local musical instruments such as Sape (string
instrument) and nose flute. A cooking demo and food sampling will also take
place at the stand from the 19th to
the 21st of January to introduce Malaysian delicacies to the
visitors.
Tourism Malaysia is very optimistic about this year’s
participation as MATKA offers a prime opportunity to introduce Malaysian
tourism attractions that align with the interests of Nordic travellers; this
year's special showcase allows the world to witness Malaysia’s breathtaking
natural wonders, multi-ethnic cultural heritage, sustainable community-based
tourism, and culinary delights that promise an extraordinary experiential
journey.
Malaysia is expected to welcome more than 8,100 Finnish
arrivals by the end of 2023, increasing tremendously compared to the 4,091
recorded in 2022. Following a remarkable increase in mid-year 2023, Malaysia
has revised its full-year international tourist forecast upwards by 18.63% to
19.1 million.
The next Visit Malaysia Year (VMY) has been set for 2026, and
the government has targeted 35.6 million foreign tourist arrivals, including
from the Nordic market.
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