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Yang di-Pertua Negeri Melaka Tun Mohd
Ali Rustam, Chief Minister Datuk Seri Ab Rauf Yusoh and Tourism, Arts and
Culture Minister Datuk Seri Tiong King Sing attend the launching ceremony of
Visit Melaka Year (VMY2024) and the 2024 New Year’s eve celebration at
Pangkalan Rama, Melaka. - NSTP/Iqmal Haqim Rosman |
MELAKA: Melaka's tourism sector, previously affected by the
Covid-19 pandemic, will see a resurgence thanks to Visit Melaka Year 2024
(VMY2024).
Melaka Chief Minister Datuk Seri Ab Rauf Yusoh said the state
government has taken the initiative to redevelop the state, including
empowering its tourism sector via numerous strategies and initiatives.
This, he said, was in line with the state's aim to emerge as
among the top three most popular destinations in Malaysia and among the best in
the world.
"For the VMY2024 campaign, the state government has
readied 76 tourism events including 30 main events throughout the year. Each
month will feature programmes with different themes and activities.
"At the same time, the state government has also prepared
a host of attractive prizes, including seven cars for lucky tourists who stay
at least two nights in selected hotels in the state and spend a minimum of
RM500 throughout their stay.
"Every three months, there will be a lucky draw and a car
awaits the winners," he said at the launch of VMY2024 at the Dataran
Pengkalan Rama, here on Sunday night.
The event was officiated by Yang di-Pertua Negeri, Tun Mohd
Ali Mohd Rustam.
Also present were Tourism, Arts and Culture Minister Datuk
Seri Tiong King Sing; State Legislative Assembly Speaker Datuk Ibrahim Durum;
State Secretary Datuk Zaidi Johari, as well as Tourism, Arts and Culture exco
Datuk Abd Razak Abd Rahman.
Also present were Media Prima Bhd (MPB) Group Chairman Datuk Seri Dr Syed Hussian Aljunid; MPB Omnia Chief Operating Officer Datuk Mohd Efendi Omar; The New Straits Times Press (NSTP) Group Managing Editor Datuk Ahmad Zaini Kamaruzzaman; as well as MPB Television Networks News and Current Affairs Group Deputy Editor Azhari Muhidin. MPB is the official media for VMY2024.
Ab Rauf said throughout VMY2024, the state government will
also introduce discount coupons which offers savings of between 5 and 55 per
cent at 28 participating locations from Jan 1 to Dec 31.
He said, to further enliven the atmosphere for VMY2024, the
state government has beautified Melaka with new attractions such as the Melaka
River Floating Market, Sungai Linggi Eco Cruise and car-free zones.
This, he said, would offer more destination choices for
tourists and visitors to the historic state.
"As such, I invite everyone to come to Melaka and
experience the major events and new tourism products offered by the
state," he said.
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