VIENTIANE, 25 Jan 2024 –
Aiming to lure a greater number of tourists from Laos, Indochina, ASEAN and the
rest of the world, Tourism Malaysia hosted the “Malaysia Night” Gala Dinner
here at Landmark Hotel, Vientiane, Laos in conjunction with ASEAN TOURISM FORUM
2024.
The dinner with the theme
“The Beautiful Tastes of Malaysia” showcased the Cultural Potpourri of Malaysia
through the form of dances and performances of the different ethnic groups in
Malaysia, specially choreographed by Istana Budaya. The guests were also served
Malaysian culinary delights specially prepared by Chef Farid from IBIS Hotel
Kuala Lumpur City Centre (KLCC) and Chef Irwan from ADABI.
Led by Dato' Seri Tiong King Sing, Minister of Tourism, Arts &
Culture Malaysia; accompanied by Dato’ Roslan Tan Sri Abdul Rahman, Secretary
General of the Ministry of Tourism, Arts & Culture Malaysia; and Dato' Dr.
Ammar Bin Abd. Ghapar, Director General of Tourism Malaysia; the delegation to
ATF 2024 comprises 5 organisations, including the states of Perak, Melaka, and
Johor, as well as KARYANEKA, ADABI, and several other industry players and
product owners.
Highlighted also through the
event are the Visit Melaka Year 2024, Visit Perak Year 2024 and the state of
Johor whereby the following Malaysian states were given the stage to feature
their unique cultures and experiences. These promotional efforts are aimed at
paving the way and creating momentum as Malaysia will be the next host of ATF
2025 and Chairman of ASEAN 2025, as well as the much-awaited Visit Malaysia
Year 2026.
“Malaysia is honoured to
continue the spirit and tradition of the ASEAN Tourism Forum, which embraces
the role of catalyst for change in tourism policy and development, subsequently
improving the economic and social standing among the ASEAN Member States. As a
united ASEAN, the strength of our collective efforts is greater than the sum of
its parts. We look forward to further strengthening our strategic collaboration
to fully harness the tourism growth potential of ASEAN,” said Dato Sri Tiong
King Sing.
He added “We are honoured to
have you with us as we celebrate the beauty of Malaysia through its diverse
tastes, aromas and traditions. Tonight’s showcase of colours of Malaysia is
only a glimpse of what you will see and what Malaysia can offer for the upcoming
ASEAN Tourism Forum 2025, World Tourism Day and World Tourism Conference 2025,
as well as, Visit Malaysia Year (VM) 2026. For VM 2026, we are aiming to
position Malaysia as a top 10 tourist destination in arrivals and tourism
receipts based on 3 main principles which are competitiveness, sustainability
and inclusion.”
Up until September 2023, a total of 12,524 tourists from Laos visited Malaysia and Tourism Malaysia aims to continuously increase this number in 2024 through ATF 2024, marketing and promotion activities, tourism expos, seminars, as well as, media and travel agent familiarisation trips to Malaysia throughout this year.
There are
currently 295 flights per week from Vientienne to Malaysia via Malaysia
Airlines, Thai AirAsia, Thai Airways International and Lao Airlines.
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