Bask Bear Coffee & Toasties, a proudly Malaysian brand, has
officially announced its collaboration with Tourism Malaysia in support of
Visit Malaysia 2026 (VM2026) - a partnership that celebrates Malaysian
hospitality and local pride.
The launch ceremony was witnessed by YB Dato' Seri Tiong King Sing,
Minister of Tourism, Arts and Culture; Mr. Samuel Lee Thai Hung, Deputy
Director General of Promotion (II), Tourism Malaysia; Mr. Mohd Amirul Rizal
Abdul Rahim, Senior Director, Advertising & Digital Division and Head of
Secretariat, Visit Malaysia 2026; and Mr. Bryan Loo, Founder and Chief
Executive Officer of Loob Holding Sdn. Bhd.
Through this initiative, 100,000 foreign tourists will enjoy free
Aren drinks, while Malaysians can savour daily 97-sen coffee, celebrating local
flavours, sustainability, and the true warmth of Malaysian hospitality.
This collaboration reflects a shared vision to promote Malaysia's
vibrant coffee culture and strengthen the spirit of unity and pride as we move
towards Visit Malaysia 2026.
-Tourism Malaysia.
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