Tuesday, 11 November 2025

Tourism Malaysia Establishes Strategic Partnership With Bask Bear In Conjunction With Visit Malaysia 2026

 

Bask Bear Coffee & Toasties, a proudly Malaysian brand, has officially announced its collaboration with Tourism Malaysia in support of Visit Malaysia 2026 (VM2026) - a partnership that celebrates Malaysian hospitality and local pride.

The launch ceremony was witnessed by YB Dato' Seri Tiong King Sing, Minister of Tourism, Arts and Culture; Mr. Samuel Lee Thai Hung, Deputy Director General of Promotion (II), Tourism Malaysia; Mr. Mohd Amirul Rizal Abdul Rahim, Senior Director, Advertising & Digital Division and Head of Secretariat, Visit Malaysia 2026; and Mr. Bryan Loo, Founder and Chief Executive Officer of Loob Holding Sdn. Bhd.

Through this initiative, 100,000 foreign tourists will enjoy free Aren drinks, while Malaysians can savour daily 97-sen coffee, celebrating local flavours, sustainability, and the true warmth of Malaysian hospitality.

This collaboration reflects a shared vision to promote Malaysia's vibrant coffee culture and strengthen the spirit of unity and pride as we move towards Visit Malaysia 2026.

-Tourism Malaysia.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.