LOCATED in Mersing, Johor, Jemaluang Dairy Valley (JDV) is generating excitement among locals and the tourism industry, which sees it as a key attraction for tourists.
Mersing Tourism Association (MTA) secretary Ahmad Firdaus Shaik Omar welcomed the establishment of JDV, saying it would add a fresh tourism dimension to the small town.
He said the dairy valley had potential to spur economic growth in
Jemaluang, which sits just before the gateway to Mersing town.
“JDV is already creating a lot of buzz and excitement among locals not only within Mersing, but nearby districts such as Kluang, Kota Tinggi and Johor Baru,” Ahmad Firdaus said.
He noted that motorists passing through Jemaluang have been stopping to take photos along the entrance to the dairy valley, drawn by its picturesque scenery.
Ahmad Firdaus is optimistic that once JDV opens to the public, it
will attract both domestic and international tourists to Mersing.
He said MTA looked forward to working closely with JDV management to
promote the place as a new tourism product for the district.
“Agro-tourism is among the fastest-growing sectors in the tourism industry,” he said, adding that JDV’s presence would boost visitor arrivals ahead of Visit Johor 2026.
Located about 20 minutes from Mersing town and roughly one-and-a-half hours from Johor Baru, Ahmad Firdaus said JDV was well-positioned to capture passing traffic and encourage longer stays.
He added that currently, Mersing’s tourism largely depended on its stunning islands along the coastline.
There are 97 islands scattered along the 240km Mersing coastline, with 13 considered commercial destinations, Ahmad Firdaus said.
He added that among the most popular islands for island-hopping and scuba diving activities are Pulau Rawa, Pulau Aur, Pulau Pemanggil and Pulau Besar.
Ahmad Firdaus pointed out that most visitors use the Mersing jetty to catch boats to nearby Pulau Tioman, which technically falls under Pahang’s jurisdiction.
“Tourists often spend at least three days and two nights on the islands, but mainland Mersing has little to offer them during that period,” he added.
He said JDV could change that by providing a new attraction to encourage visitors to explore and stay longer in the town.
“Proper promotion will be key to positioning JDV as a must-visit destination while tourists are in Mersing,” he added.
Visitors passing through Jemaluang are also noticing the dairy valley.
Aiman Abdul Somad, 31, an engineer from Johor Baru, was driving into Mersing with his wife, Nadia Athira Sabarudin, who is a content creator and food reviewer.
They spotted the JDV signboard on their way back from shooting food content at local restaurants.
Aiman said the white-painted fences leading up to the dairy valley immediately caught their attention.
Neither he nor his wife knew about JDV until that drive, but they were impressed by the scenery.
“JDV looks really beautiful. It feels like we are in a foreign country instead of being in Johor,” he said.
Both Aiman and his wife said they would definitely visit JDV once it
opens to the public.
-thestar online.
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