Wednesday, 12 November 2025

Familiarisation Trip By TICKET (Trade/Agent) For Sweden & Norway

 

KEDAH, 10-15 November 2025 - The FAM trip was attended by top-performing agents known for their success in selling long-haul destinations, allowing them to experience the primary attractions of Malaysia and equipping them with essential insights to enhance their marketing and sales of the destination.

The Director of the International Promotion Division (AERO) attended the Welcome Dinner, held on 10 November 2025 at Berjaya Langkawi Resort in Langkawi. The FAM trip was also attended by two (2) representatives from Emirates for the Swedish and Norwegian markets.

Additionally, hosted by Emirates, LADA as well as Berjaya Langkawi Resort, and Pelangi Beach Resort, the program served as an effective platform to promote VM2026 and to showcase Malaysia’s varied tourism offerings and exceptional travel experiences to potential European travellers.

-Tourism Malaysia.

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