The management of Putrajaya International
Convention Centre, a 25-30 minutes drive from Kuala Lumpur International
Airport, is actively seeking more international corporate business and aims to
turn the centre into a renowned venue for international congresses, conferences
and meetings.
The centre’s CEO, Badlishah Ahmad, said key
international target markets are Greater China, regional markets, Europe and
the US, and to achieve global reach PICC will join the Malaysia Convention
& Exhibition Bureau in its overseas trade show participation.
Badlishah said China is on PICC’s radar due
to good air connectivity and friendly bilateral relations between the two
governments, which will result in government-led events.
He added: “With Putrajaya being the administrative
capital of the nation and PICC’s convenient location, the centre will be a
natural choice for meetings, conferences and congresses. “We can comfortably accommodate mega events
of up to 8,000 delegates. We are the biggest conference and congress facility
in the country and the only facility with a Head of State room for 180 pax.”
So far, the centre has secured one event from
China this year. The International Chinese Film Festival, to be held from May 5
to 8, is expected to attract more than 2,000 delegates from China, said
Badlishah.
To capture more business from China, the
centre will work closely with event specialists strong in the market. Badlishah
added: “We are not just a venue provider, we can also assist with arrangements
within Putrajaya for tours, transportation, hotels and entrance fees. We act as
a one-stop centre.”
-TTG Asia.
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