Fam Trip For Agents In Collaboration With AirAsia To Kelantan & Terengganu

 

Tourism Malaysia Taipei, in collaboration with AirAsia, successfully organised a joint Fam Trip from 30 March to 4 April 2026, bringing together 7 representatives from leading Taiwanese travel operators, alongside delegates from the media, AirAsia, and TM Taipei. The programme showcased the unique charm of Malaysia’s East Coast, covering Kota Bharu, Perhentian Island, Lang Tengah Island, and Kuala Terengganu. Leveraging AirAsia’s red-eye flight connectivity from Taipei to Kota Bharu, the initiative highlighted the seamless accessibility and growing appeal of these emerging destinations for the Taiwanese market.

Designed to introduce new tourism products beyond Malaysia’s key cities, the trip showcased unique experiences aligned with Taiwanese travellers’ preferences for island getaways, nature-based activities, and gastronomy. Participants experienced local highlights including Kopitiam Kita, Desa Gemalai Baruh Padi Alami, Siti Khadijah Market, snorkeling and marine activities at Perhentian and Lang Tengah Islands, as well as Terrapuri Heritage Resort, Payang Market, Noor Arfa Craft Complex, Mayang Mall, and popular local delicacies such as ‘keropok lekor’ and ‘ikan celup tepung’ in Kuala Terengganu.

The programme was made possible with strong support from AirAsia (official airline sponsor), while accommodation was hosted by ibis Styles Kota Bharu, Perhentian Marriott Resort & Spa, Summer Bay Lang Tengah Island, Paya Bunga Hotel Kuala Terengganu, and ibis Styles Sepang KLIA. Ground arrangements were supported by HTC Travel.

A key highlight of the programme was the series of networking dinners hosted by the Department of Tourism and Culture, Kelantan and the Office of the State Secretary of Kelantan at Perdana Hotel Kota Bharu, as well as Tourism Terengganu at Elysium Hall, Terengganu Drawbridge Tower. The event in Kelantan was graced by the Honourable Chairman of the State Committee for Tourism, Culture, Arts and Heritage, Datuk Kamarudin Md. Nor, while the Terengganu session was officiated by the Honourable Chairman of the State Committee on Tourism, Culture, Environment and Climate Change, Datuk Razali Idris. Both evenings were attended by distinguished guests, including the Director of Tourism Malaysia East Coast Region, Mr. Mohd Azizul Arif Yahaya and key local industry players, providing a valuable platform to strengthen collaboration and explore future business opportunities.

-Tourism Malaysia.