A lunch engagement with Ignite Travel Group from Australia was
organised as part of the Ignite Travel Group Agents FAM Trip programme at the
InterContinental Hotel Kuala Lumpur.
The FAM trip programme forms part of AERO Division Geran Sepadan
Penerbangan Antarabangsa & Charter (GSPC) with Ignite Travel Group, with a
six week campaign running from 13 April to 24 May 2026.
The familiarisation trip took place from 8 to 16 April 2026,
involving a total of 10 participants, and covered Kuala Lumpur, Penang, and
Langkawi, with key highlights including iconic attractions such as KLCC
(Petronas Twin Towers) and Batu Caves in Kuala Lumpur, Georgetown in Penang,
and the Langkawi SkyCab experience in Langkawi.
This initiative is also a follow through from the official visit by
YB Minister to Australia last year, aimed at strengthening collaboration with
key Australian travel trade partners and stimulating inbound travel to
Malaysia. Through this strategic collaboration between Tourism Malaysia and
Ignite Travel Group, participants were introduced to Malaysia’s rich cultural
diversity and culinary heritage, complemented by cultural visits and the
sampling of local delicacies, providing a well-rounded Malaysian experience.
-Tourism Malaysia.
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