PUTRAJAYA, 15 September 2026 | The Malaysia rednote Creators Meetup
– Travel & Lifestyle was successfully held with the participation of
representatives from Tourism Malaysia, rednote Official, Attitude Asia Group,
invited speakers and approximately 60 content creators.
The programme aimed to introduce the rednote Creator Program and
enhance creators’ understanding of travel and lifestyle content creation,
digital trends, audience engagement and opportunities in the Chinese market.
The programme also highlighted rednote’s efforts to expand its platform and
creator ecosystem globally beyond the Chinese market.
The programme was conducted in two sessions catering to Mandarin,
English and Bahasa Malaysia-speaking creators. The sessions featured
presentations on rednote and its Creator Program, travel content creation,
sharing sessions, a Creators’ Forum and Q&A, agency sharing, content
creation workshops and hands-on posting activities.
The morning session, which catered to Mandarin-speaking creators,
was officiated by Mr Lee Thai Hung, Deputy Director General (Promotions II),
Tourism Malaysia, and accompanied by Ms Yasmin Faezah Samsudin, Director of
Corporate Communication Division. The session also featured a Strategic Partner
Certificate Exchange between Tourism Malaysia and Attitude Asia Group. The
certificate was presented by Mr Lee Thai Hung to Mr Kien Lim, Chief Executive
Officer, Attitude Asia Group, in recognition of the strategic partnership
between both parties.
The afternoon session, which catered to Bahasa Malaysia and
English-speaking creators, was officiated by Mr Mohd Akbal Setia, Deputy
Director General (Promotions), Tourism Malaysia, and accompanied by Ms Yasmin
Faezah Samsudin, Director of Corporate Communication Division, and Mr Mohd Izal
bin Mohd Nor, Director of Advertising & Digital Division. The session also
featured a gift exchange with Ms Mia Liang, Global Creator Growth, rednote.
Overall, the programme provided a valuable platform for Tourism
Malaysia to strengthen its engagement with rednote and content creators, while
encouraging the creation and dissemination of travel and lifestyle content to
promote Malaysia as a preferred tourism destination and strengthen Malaysia’s
visibility among both Chinese and international audiences.
-Tourism Malaysia.
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