DUBAI, 14 September 2026- Emirates renews its strategic partnership
with Tourism Malaysia through a one-year Memorandum of Understanding (MoU) to
strengthen connectivity and drive inbound tourism to Malaysia from the UAE, the
wider Middle East and Emirates’ global network at Arabian Travel Market.
The agreement was signed by Mr. Orhan Abbas, Emirates’ Senior Vice
President, Commercial Operations, Far East, and Mr. Mohd Amirul Rizal Abdul
Rahim, Director General, Tourism Malaysia, and witnessed by Mr. Chua Choon Hwa,
Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture
Malaysia, and H.E. Tengku Dato' Sirajuzzaman bin Tengku Mohamed Ariffin,
Ambassador of Malaysia to the UAE.
The partnership supports Visit Malaysia 2026–2027, targeting 47
million foreign visitor arrivals and RM329 billion in tourism receipts, through
joint marketing, global promotion, media and travel trade familiarisation
programmes, and collaboration at the Arabian Travel Market.
Together, Emirates and Tourism Malaysia aim to attract more
high-value travellers, encourage longer stays and increase tourism expenditure,
further strengthening Malaysia’s position as a preferred destination in the
region.
-Tourism Malaysia.
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