Singapore’s Commonwealth Travel Corporation Services (CTC Travel) has been appointed the official travel agency partner for KidZania Kuala Lumpur in Malaysia.
As part of the arrangement, CTC Travel will be afforded preferential wholesale rates for its customers, and will occupy about 18m2 of ‘retail space’ within the theme park, scheduled to open at The Curve NX in Damansara, Petaling Selangor in March. KidZania, a 7,432m2 indoor facility with child-sized shops, streets and buildings, allows children to role-play and be involved in the day-to-day activities of a community. Goods and services within the park are transacted in KidZania currency - KidZos.
“With our existing travel packages to Malaysia, the partnership with KidZania in Kuala Lumpur will give our (Singapore-based) customers an added option to include the whole family in their travel plans,” said Wee Hee Ling, CEO of CTC Travel. “This partnership will also allow us to build brand awareness with the Malaysia public,” she added.
CTC Travel is planning to collaborate with Singapore schools for overseas educational trips to KidZania Kuala Lumpur. The theme park is expected to attract about 500,000 visitors annually.
-TTG Asia.
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