KUALA LUMPUR, 29 September
2023 - Tourism Malaysia makes its first foray into the realm of metaverse by
launching “Let’s Go MRXD Season 2”, featuring Thomas Kok, aka Mr Xiao Dong
(MRXD), a multi-talented Malaysian artiste in the online gaming platform,
Spatial in partnership with Colorverse, WebTVAsia and Prodigee Asia Talent.
This latest collaboration,
which is inspired by the production of the "Let's Go MRXD Season 1” travel
vlog in Mandarin earlier this year, highlights Thomas’s adventure with his
classic Kenari in exploring the northern states of Malaysia to connect with
locals with his storytelling, coffee and music, using the reality show concept.
Set to be unveiled in
October, “Let’s Go MRXD Season 2” will further explore Thomas’s journey to the
central and southern states of Malaysia, including Negeri Sembilan, Melaka,
Johor, Pahang, Selangor, Putrajaya, and Kuala Lumpur, with the adoption of detailed
mapping and Web 3.0 technology.
The audience will be
transported to experience Malaysia via 12 iconic attractions in the additional
Mini Malaysia featured in the mini-games, including Penang Bridge, Cameron
Highlands, Kellie’s Castle, Batu Caves, Church of the Visitation & Seremban
Train Station, Red Square in Melaka, KL & Petronas Twin Tower in Kuala
Lumpur, Floating Mosque in Kuala Perlis, Crystal Mosque/Sea Turtle in
Terengganu, Tanjung Piai in Johor and Wau Bulan in Kelantan as they accomplish
several tasks in a virtual world. Besides that, there is also a public space
for live events for the Meet and Greet session with Thomas in the metaverse,
and lucky fans may stand a chance to win tickets to tourist attractions.
Dato’ Dr. Ammar Abd.
Ghapar, Director General of Tourism Malaysia, said: “Tourism Malaysia
recognises the value of harnessing cutting-edge technologies such as in the
metaverse platform to reach new audiences in innovative ways, including
Millennials and Gen Z from around the world.”
“The virtual experience
offers users the chance to engage within the digital realm, replicating the
sensation of being physically present at the destinations. Furthermore, this
immersive journey promises high-quality introductions and meaningful
interactions with diverse individuals.”
“Let’s Go MRXD Season 2”
was launched today in conjunction with the Malaysia Digital Content Festival
held from 27 September to 1 October 2023 at the Kuala Lumpur Convention Centre,
organised by the Malaysia Digital Economy Corporation (MDEC).
Visitors can look forward
to immersing themselves in the novel experience of navigating the Malaysian
metaverse via virtual reality (VR) at the Colorverse booth on-site. The first
50 participants each day will receive a special gift sponsored by La Estephe.
Colorverse will be at booth 7F065 in the Hall 7 at Level 3.
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